{"id":731015,"date":"2018-04-12T23:32:32","date_gmt":"2018-04-12T23:32:32","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/cografi-segmentasyon-tanim-ozellikler-ve-ornekler\/"},"modified":"2018-04-12T23:32:32","modified_gmt":"2018-04-12T23:32:32","slug":"cografi-segmentasyon-tanim-ozellikler-ve-ornekler","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/cografi-segmentasyon-tanim-ozellikler-ve-ornekler\/","title":{"rendered":"Co\u011frafi Segmentasyon: Tan\u0131m, \u00d6zellikler ve \u00d6rnekler"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Co\u011frafi segmentasyon, \u00fcr\u00fcn veya hizmetleri t\u00fcketicilerinin ikamet etti\u011fi yere g\u00f6re hedeflemek i\u00e7in bir pazarlama stratejisini yetkin bir \u015fekilde tamamlayan bir bile\u015fendir. \u00dclkelere, eyaletlere, b\u00f6lgelere, \u015fehirlere, kolejlere veya Alanlara g\u00f6re b\u00f6l\u00fcnme, hedef kitleyi anlamak ve bir \u00fcr\u00fcn\u00fc\/hizmeti buna g\u00f6re pazarlamak i\u00e7in yap\u0131l\u0131r.<\/span><\/p>\n<h2>Co\u011frafi Segmentasyon \u00d6zellikleri<\/h2>\n<p><span style=\"font-weight: 400;\">D\u00fcnyan\u0131n farkl\u0131 b\u00f6lgelerindeki insanlar farkl\u0131 \u00f6zellikler sergiler. Hedef pazar\u0131n ekonomi, yemek al\u0131\u015fkanl\u0131klar\u0131, giyim al\u0131\u015fkanl\u0131klar\u0131, diller, gelenekler ve daha bir\u00e7ok \u00f6zellik gibi fakt\u00f6rler temelinde segmentlere ayr\u0131lmas\u0131yla olu\u015fturulan pazarlama stratejisi co\u011frafi segmentasyon olarak bilinmektedir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Klasik bir \u00f6rnek: Klasik bir \u00f6rnek: Avrupa gibi daha so\u011fuk k\u0131talarda ya\u015fayan insanlar neredeyse y\u0131l boyunca s\u0131cak giysiler, \u0131s\u0131tma cihazlar\u0131 vb. ile ilgilenirken, Avustralya gibi daha s\u0131cak k\u0131talarda ya\u015fayan insanlar hava ko\u015fullar\u0131, plaj tatilleri, esintili k\u0131yafetler ve so\u011fuk i\u00e7eceklerle ilgilenirler.<\/span><\/p>\n<p>\u00d6rnek 2: Bir devlet kurumunun, b\u00f6lgesindeki plastik po\u015fet kullan\u0131m\u0131na dayal\u0131 olarak co\u011frafyas\u0131n\u0131 b\u00f6l\u00fcmlere ay\u0131rmak istedi\u011fi ba\u015fka bir \u00f6rne\u011fi ele alal\u0131m. Ama\u00e7, plastik po\u015fet <a href=\"https:\/\/www.questionpro.com\/survey-templates\/use-of-plastic-bags-survey-questions\/\">kullan\u0131m\u0131 ara\u015ft\u0131rmas\u0131<\/a> yapmak ve plastik po\u015fet kullan\u0131m\u0131n\u0131n co\u011frafi yay\u0131l\u0131m\u0131na ili\u015fkin eyleme ge\u00e7irilebilir i\u00e7g\u00f6r\u00fclere dayanarak, devlet kurumunun plastik kullan\u0131m\u0131n\u0131 azaltmak i\u00e7in idari denetimi g\u00fc\u00e7lendirmesi ve kullan\u0131m\u0131n artt\u0131\u011f\u0131 b\u00f6lgelere yeni plastik geri d\u00f6n\u00fc\u015f\u00fcm tesisleri eklemesi.<\/p>\n<p><span style=\"font-weight: 400;\">Her k\u0131ta veya \u00fclke k\u00fclt\u00fcr, gelenekler, diller vb. a\u00e7\u0131s\u0131ndan farkl\u0131l\u0131k g\u00f6steren yerlere ayr\u0131l\u0131r ve co\u011frafi bir b\u00f6l\u00fcmleme daha olabilir. Co\u011frafi konum, pazar konumland\u0131rmas\u0131n\u0131 ve \u00fcr\u00fcn sat\u0131\u015flar\u0131n\u0131 belirleyen ayr\u0131lmaz bir fakt\u00f6rd\u00fcr. Bir kurulu\u015fun pazar pay\u0131 veya \u00fcr\u00fcn ba\u015far\u0131 oran\u0131 ne olursa olsun, a\u015fa\u011f\u0131dakileri ger\u00e7ekle\u015ftirmesi son derece \u00f6nemlidir  <\/span><a href=\"https:\/\/www.questionpro.com\/market-research.html\"><br \/>\n  <span style=\"font-weight: 400;\">pazar ara\u015ft\u0131rmas\u0131<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> Yeni \u00fcr\u00fcn\/hizmetleri piyasaya s\u00fcrmeden veya daha iyi ya da yeni \u00f6zellikler sunmadan \u00f6nce. <\/span> <\/p>\n<h3><b>Co\u011frafi Segmentasyon \u00d6rnekleri<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><b>Mevsime g\u00f6re \u00fcr\u00fcnler:<\/b><span style=\"font-weight: 400;\">  Kanada ve Rusya gibi y\u0131l boyunca so\u011fuk olan b\u00f6lgelerde \u00e7ok say\u0131da s\u0131cak tutan giysi t\u00fcccar\u0131 \u00fcr\u00fcnlerini tan\u0131tacak ve satacakt\u0131r. \u00dcr\u00fcnlerini yaln\u0131zca Kanada ve Rusya&#8217;daki lokasyonlara hedeflemeye odaklan\u0131yorlar. Bu t\u00fcr hedefli sat\u0131\u015flar nedeniyle, t\u00fcccarlar\u0131n kar elde etmesi kolayla\u015f\u0131r. Bu t\u00fcccarlar, Avustralya gibi d\u00fcnyan\u0131n daha s\u0131cak b\u00f6lgelerini hedef al\u0131rlarsa k\u00e2r elde edemeyeceklerdir.  <\/span><\/li>\n<li style=\"font-weight: 400;\"><b>B\u00f6lgenin b\u00fcy\u00fckl\u00fc\u011f\u00fc ve t\u00fcr\u00fc:  <\/b><span style=\"font-weight: 400;\">Asya&#8217;da, Hindistan gibi, insanlar\u0131n farkl\u0131 eyaletlerde farkl\u0131 diller konu\u015ftu\u011fu \u00fclkeler var. Bu, ba\u015far\u0131l\u0131 Bat\u0131l\u0131 fast food kurulu\u015flar\u0131n\u0131n Hindistan pazar\u0131nda geli\u015fmek i\u00e7in yerel tatlar\u0131 ve maliyetleri hedefleyen yeni stratejiler geli\u015ftirmelerinin ba\u015fl\u0131ca nedenidir. Co\u011frafyaya g\u00f6re tasarlanm\u0131\u015f bir strateji, bu sat\u0131\u015f noktalar\u0131n\u0131n yerel oyuncularla rekabet etmesine ve Hindistan gibi \u00e7ok \u00e7e\u015fitli bir pazarda b\u00fcy\u00fcmesine yard\u0131mc\u0131 olacakt\u0131r.  <\/span><\/li>\n<li><b>Yemek e\u011filimleri:  <span style=\"font-weight: 400;\">B\u00f6lgedeki de\u011fi\u015fimle birlikte g\u0131da tercihinde de ciddi bir de\u011fi\u015fim ya\u015fan\u0131yor. ABD&#8217;de, do\u011fu ve bat\u0131 k\u0131y\u0131lar\u0131nda y\u0131l boyunca tan\u0131t\u0131lan s\u00fcrekli bir deniz \u00fcr\u00fcn\u00fc arz\u0131 vard\u0131r. \u00c7in gibi Asya \u00fclkelerinde yemek al\u0131\u015fkanl\u0131klar\u0131 b\u00fcy\u00fck \u00f6l\u00e7\u00fcde dini t\u00f6renlere ba\u011fl\u0131d\u0131r. \u00d6rne\u011fin, \u00c7inliler Bahar festivalinde Tanr\u0131 ile olan ili\u015fkilerini ifade etmek i\u00e7in k\u00f6fte yerler. Yerel g\u0131da zincirleri, bu hususlar\u0131 g\u00f6z \u00f6n\u00fcnde bulundurarak g\u0131da \u00fcretmekte ve b\u00f6ylece durumlar\u0131n de\u011fi\u015fmesiyle birlikte kay\u0131p ya\u015famamaktad\u0131r.  <\/span><\/b><\/li>\n<li style=\"font-weight: 400;\"><b>Yeni b\u00f6lgelerde \u00fcr\u00fcn veya hizmetlerin lansman\u0131n\u0131 yapmak:<\/b><span style=\"font-weight: 400;\">  Co\u011frafi segmentasyon, bir kurulu\u015f yeni bir co\u011frafi konumda bir \u00fcr\u00fcn\/hizmet piyasaya s\u00fcrmek istedi\u011finde kullan\u0131l\u0131r. Bat\u0131l\u0131 bir burger devinin, Banglade\u015f gibi az geli\u015fmi\u015f \u00fclkelerde yeni bir sat\u0131\u015f noktas\u0131 a\u00e7mas\u0131 ve burada ya\u015fayanlar\u0131n \u00e7o\u011funun burger devinin sundu\u011fu ekmeklere de\u011fil naan, roti gibi ekmeklere al\u0131\u015fk\u0131n olmas\u0131 nedeniyle, \u00fcr\u00fcnlerini bu co\u011frafi kesimin damak tad\u0131na, geleneklerine ve k\u00fclt\u00fcr\u00fcne uygun \u015fekilde nas\u0131l kuracaklar\u0131n\u0131 veya \u015fekillendireceklerini anlamalar\u0131 \u00e7ok \u00f6nemlidir.  <\/span><\/li>\n<\/ul>\n<p>Hakk\u0131nda bilgi edinin: <a href=\"https:\/\/www.questionpro.com\/blog\/demographic-examples\/\">Demografik \u00d6rnekler<\/a><\/p>\n<h3><b>Co\u011frafi Segmentasyonun Avantajlar\u0131<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><b>Hedefleme sayesinde geli\u015fmi\u015f odaklanma:<\/b><span style=\"font-weight: 400;\">  Co\u011frafi segmentasyon, hedef kitleye odaklanmay\u0131 geli\u015ftirmek i\u00e7in etkili bir y\u00f6ntemdir. Co\u011frafi \u00f6zelliklere dayal\u0131 bir b\u00f6l\u00fcnme s\u00f6z konusu oldu\u011fundan, kurulu\u015flar yerel t\u00fcketicileri ba\u015far\u0131l\u0131 m\u00fc\u015fterilere d\u00f6n\u00fc\u015ft\u00fcrmek i\u00e7in daha odakl\u0131 pazarlama stratejileri olu\u015fturma e\u011filimindedir.  <\/span><\/li>\n<li><b>An\u0131nda pazar b\u00fcy\u00fcmesi:  <span style=\"font-weight: 400;\">Bir kurulu\u015fun belirli bir lokasyon i\u00e7in bir pazarlama stratejisine sahip oldu\u011fu durumlarda, bu kurulu\u015fun ayn\u0131 stratejiyi benzer co\u011frafi \u00f6zellikler g\u00f6steren kom\u015fu lokasyonlara da uygulamas\u0131 ayr\u0131ca uygun hale gelir. Pazarlama faaliyetlerini geni\u015fletmek ve bilinmeyen \u00f6zelliklere sahip yerler i\u00e7in ilgili stratejileri geli\u015ftirmek, mevcut hedef pazara benzer \u00f6zellikler g\u00f6steren yerlere geni\u015flemekten \u00e7ok daha fazla zaman ve kaynak t\u00fcketir.  <\/span><\/b><\/li>\n<li><b>Geli\u015ftirilmi\u015f ileti\u015fim:  <span style=\"font-weight: 400;\">Hedefleme co\u011frafyaya ve co\u011frafyalar\u0131n de\u011fi\u015fmesiyle de\u011fi\u015fen \u00f6zelliklere dayand\u0131\u011f\u0131ndan, yerel kitleye y\u00f6nelik pazarlama ve tan\u0131t\u0131m ileti\u015fiminin bu co\u011frafi segmentin \u00f6zelle\u015fmi\u015f do\u011fas\u0131na uygun olmas\u0131 gerekir. Kitlenin bir \u00fcr\u00fcnden\/hizmetten ne bekledi\u011fi konusunda netlik oldu\u011funda daha iyi bir ileti\u015fim ger\u00e7ekle\u015fir.  <\/span><\/b><\/li>\n<li><b>K\u00e2r\u0131n\u0131z\u0131 art\u0131r\u0131n:  <span style=\"font-weight: 400;\">Co\u011frafi segmentasyon, bir kurulu\u015fa yerelle\u015ftirilmi\u015f pazarlarda \u00f6nemli bir erken rekabet avantaj\u0131 sa\u011flar, marka hat\u0131rlama de\u011ferini art\u0131r\u0131r ve ayr\u0131ca daha iyi m\u00fc\u015fteri hizmeti sunmaya yard\u0131mc\u0131 olur ve bu da daha iyi m\u00fc\u015fteri tutma oranlar\u0131na yol a\u00e7ar. S\u0131n\u0131rl\u0131 eri\u015fime sahip kurulu\u015flar i\u00e7in co\u011frafi segmentasyon, kaynaklar\u0131n\u0131 do\u011fru hedef kitlelere odaklamak ve daha iyi gelir sonu\u00e7lar\u0131 almak i\u00e7in bir stratejidir.<\/span><\/b><\/li>\n<\/ul>\n<p>Daha fazla bilgi edinin: <a href=\"https:\/\/www.questionpro.com\/blog\/demographic-survey-questions\/\">Demografik Anket Sorular\u0131<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Co\u011frafi segmentasyon, \u00fcr\u00fcn veya hizmetleri t\u00fcketicilerinin ikamet etti\u011fi yere g\u00f6re hedeflemek i\u00e7in bir pazarlama stratejisini yetkin bir \u015fekilde tamamlayan bir [&hellip;]<\/p>\n","protected":false},"author":86,"featured_media":790927,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1114],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Co\u011frafi Segmentasyon: Tan\u0131m, \u00d6zellikler ve \u00d6rnekler | QuestionPro<\/title>\n<meta name=\"description\" content=\"Hedef pazar\u0131n ekonomi, yemek al\u0131\u015fkanl\u0131klar\u0131, giyim trendleri, diller, gelenekler ve daha bir\u00e7ok \u00f6zellik gibi fakt\u00f6rler temelinde segmentlere ayr\u0131lmas\u0131yla olu\u015fturulan pazarlama stratejisi co\u011frafi segmentasyon olarak bilinmektedir. 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