{"id":731041,"date":"2019-02-20T22:06:08","date_gmt":"2019-02-20T22:06:08","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/sms-anketleri-tanim-sms-anketleri-nasil-gonderilir-ve-faydalari\/"},"modified":"2019-02-20T22:06:08","modified_gmt":"2019-02-20T22:06:08","slug":"sms-anketleri-tanim-sms-anketleri-nasil-gonderilir-ve-faydalari","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/sms-anketleri-tanim-sms-anketleri-nasil-gonderilir-ve-faydalari\/","title":{"rendered":"SMS Anketleri: Tan\u0131m, SMS Anketleri Nas\u0131l G\u00f6nderilir ve Faydalar\u0131"},"content":{"rendered":"<h2><b>SMS Anketleri: Tan\u0131m<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">SMS anketi \u015fu \u015fekilde tan\u0131mlan\u0131r <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/surveys\/\"><br \/>\n  <span style=\"font-weight: 400;\">anket<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> y\u00f6netilen ve <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/survey-data-collection\/\"><br \/>\n  <span style=\"font-weight: 400;\">anket verileri<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">  mobil veya \u00f6zellikli telefon cihazlar\u0131nda bulunan k\u00fc\u00e7\u00fck mesajla\u015fma servisi (SMS) \u00f6zelli\u011fi kullan\u0131larak kat\u0131l\u0131mc\u0131lardan toplanmaktad\u0131r. Bununla ili\u015fkili bir maliyet olsa da  <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/surveys\/\"><br \/>\n  <span style=\"font-weight: 400;\">anket y\u00f6ntemi<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">hala etkili bir g\u00fcnd\u00fcr. <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/data-collection\/\"><br \/>\n  <span style=\"font-weight: 400;\">veri\u0307 toplama<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> i\u00e7inde <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/what-is-research\/\"><br \/>\n  <span style=\"font-weight: 400;\">ara\u015ft\u0131rma<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">. Tipik olarak SMS metin anketi, da\u011f\u0131t\u0131m\u0131 ve yan\u0131tlamas\u0131 kolay bir anketten olu\u015fur  <\/span><a href=\"https:\/\/www.questionpro.com\/article\/types-of-questions-question-types.html\"><br \/>\n  <span style=\"font-weight: 400;\">soru t\u00fcr\u00fc<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> gibi <\/span><a href=\"https:\/\/www.questionpro.com\/features\/net-promoter-score.html\"><br \/>\n  <span style=\"font-weight: 400;\">Net Tavsiye Skoru (NPS)<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> soru veya bir <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/what-is-a-dichotomous-question\/\"><br \/>\n  <span style=\"font-weight: 400;\">ikili soru<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do\u011fru hedef kitleye do\u011fru soruyu sormak iyi bir uygulamad\u0131r. Ancak &#8220;do\u011fru platformu&#8221; kullanarak do\u011fru kitleye do\u011fru soruyu sormak daha da iyidir!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mobile Marketing Watch&#8217;a g\u00f6re, SMS&#8217;lerin a\u00e7\u0131lma oran\u0131 %98 gibi devasa bir orana sahipken, e-postalar\u0131n a\u00e7\u0131lma oran\u0131 yaln\u0131zca %22&#8217;dir. Bu, e-postalar size daha ucuza mal olsa da, SMS anket yaz\u0131l\u0131m\u0131 arac\u0131n\u0131n anket yan\u0131t\u0131 i\u00e7in kitlenize ula\u015fmaya \u00e7al\u0131\u015f\u0131rken a\u00e7\u0131k bir kazanan oldu\u011funu kan\u0131tl\u0131yor.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Daha fazla bilgi edinin: <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/good-survey-response-rate\/\"><br \/>\n  <span style=\"font-weight: 400;\">\u0130yi anket yan\u0131tlama oran\u0131<\/span><br \/>\n<\/a><\/p>\n<h3><b>SMS Anketleri Demografiyle Birlikte Geli\u015fiyor<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Bunun SMS anketleri i\u00e7in bu kadar \u00f6nemli olmas\u0131n\u0131n nedeni, kullan\u0131c\u0131lar\u0131n art\u0131k SMS ba\u011flant\u0131s\u0131na t\u0131klayabilmeleri ve do\u011frudan <\/span><a href=\"https:\/\/www.questionpro.com\/article\/survey-question-answer-type.html\"><br \/>\n  <span style=\"font-weight: 400;\">anket sorular\u0131<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">  mobil taray\u0131c\u0131lar\u0131nda. SMS anket ara\u00e7lar\u0131 \u00f6zellikle i\u015f\u00e7i s\u0131n\u0131f\u0131n\u0131 hedeflerken etkilidir \u00e7\u00fcnk\u00fc bu demografik grupta daha fazla insan ak\u0131ll\u0131 telefon kullanmaktad\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ak\u0131ll\u0131 telefon kullan\u0131m\u0131n\u0131n niteli\u011fi daha ya\u015fl\u0131 demografik gruplar aras\u0131nda da de\u011fi\u015fmi\u015ftir. Art\u0131k teknoloji merakl\u0131lar\u0131 ya da zenginler i\u00e7in bir alet de\u011fil. &#8216;Hindistan&#8217;da \u00fcretilen&#8217; ucuz ak\u0131ll\u0131 telefonlar sayesinde, d\u00fc\u015f\u00fck ve orta gelirli insanlar internete ula\u015fman\u0131n en ekonomik yolu olarak ak\u0131ll\u0131 telefon sat\u0131n almaya ba\u015flad\u0131.<\/span><\/p>\n<h3><b>Eski ve yeni &#8211; SMS ve Mobil \u0130nternet<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Mobil internet bir s\u00fcredir k\u00fcresel n\u00fcfusta devrim yarat\u0131yor. Devletin mobil uygulamalar\u0131n\u0131 kullanarak g\u00fcbre konusunda ipu\u00e7lar\u0131 alan \u00e7ift\u00e7ilerden, uyand\u0131klar\u0131 andan itibaren gazete okumak, taksi \u00e7a\u011f\u0131rmak ya da yemek yemek i\u00e7in mobil internet kullanan \u00fcniversite \u00f6\u011frencilerine ve kurumsal s\u0131n\u0131fa kadar bireylerin ya\u015famlar\u0131n\u0131 iyile\u015ftirmek i\u00e7in al\u0131\u015f\u0131lmad\u0131k ara\u00e7lar sunmaktad\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dahas\u0131, istatistikler her kesimden insan\u0131n, masa\u00fcst\u00fc veya diz\u00fcst\u00fc bilgisayarlara k\u0131yasla, kullan\u0131\u015fl\u0131 mobil cihazlar\u0131 \u00fczerinden internette i\u015flem yapmaya \u00e7ok daha meyilli oldu\u011funu g\u00f6stermektedir. Bu, daha fazla zaman ve ara g\u00f6revler gerektiren hantal bir cihaza g\u00fc\u00e7 vermek yerine kolayl\u0131k sa\u011flamak i\u00e7in tipik bir durumdur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SMS anket uygulamalar\u0131, eski ve yeni teknolojilerin benzersiz bir kombinasyonunu kullanman\u0131za olanak tan\u0131r &#8211; a\u00e7\u0131lma olas\u0131l\u0131\u011f\u0131 daha y\u00fcksek olan SMS ve hareket halindeyken anketleri yan\u0131tlamalar\u0131n\u0131 sa\u011flayan mobil internet!<\/span><\/p>\n<h3><b>SMS Anketlerini QuestionPro ile Entegre Etme<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">SMS davetiyeleri g\u00f6ndermek i\u00e7in \u015fu adrese gidin: Anketler &#8221; Da\u011f\u0131t &#8221; E-posta &#8221; Olu\u015ftur<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">SMS ge\u00e7i\u015fini &#8216;A\u00e7\u0131k&#8217; konuma getirin<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ki\u015fileri ve telefon numaralar\u0131n\u0131 y\u00fckledi\u011finiz e-posta listesini se\u00e7in<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">SMS davet \u015fablonunu se\u00e7in ve mesaj\u0131 \u00f6zelle\u015ftirin. K\u0131sa ve tatl\u0131 tuttu\u011funuzdan emin olun.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">&#8216;G\u00f6nder&#8217; \u00fczerine t\u0131klay\u0131n<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-67890 size-full\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2019\/02\/Send-SMS-Survey-1.png\" alt=\"SMS Anketleri  \" width=\"992\" height=\"475\"><\/p>\n<p><span style=\"font-weight: 400;\">G\u00f6nderildikten sonra, kat\u0131l\u0131mc\u0131lar k\u0131sa mesaj\u0131 alacak ve ba\u015flamak i\u00e7in ba\u011flant\u0131ya t\u0131klayacaklard\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mevcut listelere telefon numaralar\u0131 eklemeniz mi gerekiyor?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bunu yapman\u0131n iki yolu vard\u0131r:<\/span><\/p>\n<p>1. &#8216;Da\u011f\u0131t&#8217; b\u00f6l\u00fcm\u00fcndeki listeyi manuel olarak a\u00e7\u0131n ve her bir telefon numaras\u0131n\u0131 kopyalay\u0131p listedeki her bir ki\u015fiye yap\u0131\u015ft\u0131r\u0131n.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-67891 size-full\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2019\/02\/Manual-SMS-Survey-List-2.png\" alt=\"SMS Anket Arac\u0131\" width=\"995\" height=\"400\"><\/p>\n<p><span style=\"font-weight: 400;\">2. \u0130leti\u015fim bilgilerini g\u00fcncellemek istedi\u011finiz listeyi se\u00e7in ve CSV dosyas\u0131 olarak indirin. Telefon numaralar\u0131n\u0131 \u00e7evrimd\u0131\u015f\u0131 olarak ekleyin ve ard\u0131ndan &#8216;E-posta Listelerini Y\u00f6net&#8217;e geri d\u00f6n\u00fcn ve g\u00fcncellenecek listeyi se\u00e7in.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">&#8216;K\u00fcresel Se\u00e7enekler&#8217;e t\u0131klay\u0131n<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">T\u0131klay\u0131n <\/span><a href=\"https:\/\/www.questionpro.com\/help\/sync-offline-contacts-email-list.html\"><br \/>\n  <span style=\"font-weight: 400;\">&#8216;Veri Senkronizasyonu&#8217;<\/span><br \/>\n<\/a><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Senkronize etmek istedi\u011finiz dosyay\u0131 se\u00e7in ve mevcut bir listeyi eklenen telefon numaralar\u0131yla g\u00fcncellemek i\u00e7in &#8216;G\u00f6nder&#8217;e t\u0131klay\u0131n.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-67892 size-full\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2019\/02\/Import-SMS-Survey-List-3.png\" alt=\"SMS Anketleri  \" width=\"992\" height=\"308\"><\/p>\n<p><span style=\"font-weight: 400;\">Telefon numaralar\u0131 i\u00e7eren yepyeni bir liste ekliyorsan\u0131z, a\u015fa\u011f\u0131daki protokollerin ayn\u0131s\u0131n\u0131 uygulay\u0131n <\/span><a href=\"https:\/\/www.questionpro.com\/help\/manage-email-list.html\"><br \/>\n  <span style=\"font-weight: 400;\">e-posta listesi y\u00fcklemeleri<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> ve telefon numaralar\u0131n\u0131 girin ve ba\u015flamak i\u00e7in \u00f6rnek CSV listesini indirin.<\/span><\/p>\n<p><strong>SMS mesaj\u0131 g\u00f6ndermenin maliyeti var m\u0131?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">T\u00fcm SMS&#8217;lerde oldu\u011fu gibi, standart k\u0131sa mesaj \u00fccretleri ge\u00e7erlidir. QuestionPro, yol boyunca herhangi bir masraf\u0131 kar\u015f\u0131lamak i\u00e7in bir SMS kredisi se\u00e7ene\u011fi sunar. K\u00fcresel bak\u0131n\u0131z  <\/span><a href=\"https:\/\/www.questionpro.com\/help\/259.html\"><br \/>\n  <span style=\"font-weight: 400;\">SMS \u00fccretleri<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><b>SMS anketlerinin faydalar\u0131<\/b><\/h3>\n<ol>\n<li><span style=\"font-weight: 400;\">Daha fazla sat\u0131\u015f ve daha iyi pazarlama: Mobil pazarlama \u015firketleri, i\u015flerini b\u00fcy\u00fctmek i\u00e7in SMS metin tabanl\u0131 m\u00fc\u015fteri aday\u0131 olu\u015fturma y\u00f6ntemini zaten kullan\u0131yor. Potansiyel m\u00fc\u015fteriler bir SMS al\u0131r ve ba\u011flant\u0131 onlar\u0131 do\u011frudan \u00fcr\u00fcn veya hizmet sayfas\u0131na y\u00f6nlendirir.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">H\u0131zl\u0131 i\u00e7g\u00f6r\u00fc toplama: \u0130ster deneyimleri hakk\u0131nda geri bildirim almak i\u00e7in mevcut m\u00fc\u015fterilerinize anket yapmak isteyin, ister \u00e7al\u0131\u015fanlar\u0131n\u0131z\u0131n ruh hali ve morali hakk\u0131nda daha fazla bilgi edinmek isteyin veya pazar liderlerinden en son trendler hakk\u0131nda bilgi almak isteyin, k\u0131sa mesaj anketleri hedef kitlenizden h\u0131zl\u0131 ve eksiksiz yan\u0131tlar alman\u0131n en kesin yolunu sa\u011flar.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Kitle ile etkile\u015fim: Bir SMS&#8217;e ortalama yan\u0131t s\u00fcresi 90 saniyedir. Bu da SMS k\u0131sa mesaj anketinin anl\u0131k geri bildirim toplamak ve insanlar\u0131 sohbete dahil etmek i\u00e7in harika bir ara\u00e7 oldu\u011funu g\u00f6stermektedir.  <\/span><\/li>\n<li><span style=\"font-weight: 400;\">Daha h\u0131zl\u0131 hareket edin: Yap\u0131lan bir ara\u015ft\u0131rmaya g\u00f6re (Kaynak: SAP SMS Advantage Report), m\u00fc\u015fterilerin %77&#8217;si SMS anket hizmetinin, SMS yoluyla ald\u0131klar\u0131 \u015feylerin \u00f6nemsendi\u011fini ve kontrol\u00fcn kendilerinde oldu\u011funu hissetmelerine yard\u0131mc\u0131 oldu\u011funu belirtmektedir. Metin anketleri, geli\u015fmi\u015f raporlama ile geri bildirimleri i\u015flemenize ve bu \u015fekilde al\u0131nan bilgilere g\u00f6re h\u0131zl\u0131 bir \u015fekilde hareket etmenize yard\u0131mc\u0131 olur.  <\/span><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>SMS Anketleri: Tan\u0131m SMS anketi \u015fu \u015fekilde tan\u0131mlan\u0131r anket y\u00f6netilen ve anket verileri mobil veya \u00f6zellikli telefon cihazlar\u0131nda bulunan k\u00fc\u00e7\u00fck [&hellip;]<\/p>\n","protected":false},"author":86,"featured_media":813159,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1127],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SMS Anketleri: Tan\u0131m, SMS Anketleri Nas\u0131l G\u00f6nderilir ve Faydalar\u0131 | QuestionPro<\/title>\n<meta name=\"description\" content=\"SMS anketleriyle ilgili her \u015feyi \u00f6\u011frenin. 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