{"id":731044,"date":"2022-04-12T11:11:24","date_gmt":"2022-04-12T18:11:24","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/web-deneyimi-yonetimi-nedir-ucretsiz-kilavuz\/"},"modified":"2023-02-03T11:24:03","modified_gmt":"2023-02-03T11:24:03","slug":"web-deneyimi-yonetimi-nedir-ucretsiz-kilavuz","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/web-deneyimi-yonetimi-nedir-ucretsiz-kilavuz\/","title":{"rendered":"Web deneyimi y\u00f6netimi: Nedir &amp; \u00dccretsiz K\u0131lavuz"},"content":{"rendered":"<p>Bug\u00fcn, daha iyi Web Deneyimi Y\u00f6netimi i\u00e7in kullan\u0131labilirlik, kullan\u0131c\u0131 deneyimi ve web sitenizin i\u00e7eri\u011fi hakk\u0131nda bu m\u00fckemmel 30 soruyu yan\u0131tl\u0131yoruz.<\/p>\n<p>Web sitenizin ziyaret\u00e7ilerinin i\u00e7eri\u011fini ve kullan\u0131c\u0131 deneyimini iyile\u015ftirmek i\u00e7in bu 30 soruyu sormal\u0131s\u0131n\u0131z &#8211; web deneyimi y\u00f6netiminiz i\u00e7in en iyi uygulama ipu\u00e7lar\u0131.<\/p>\n<h2>Web deneyimi y\u00f6netimi nedir?<\/h2>\n<p>Web deneyimi y\u00f6netimi, web sitesi ziyaret\u00e7ilerinin bir web sitesiyle ya\u015fad\u0131klar\u0131, \u00f6rne\u011fin i\u00e7eri\u011fin kalitesi, bilgilerin bulunabilirli\u011fi, kullan\u0131c\u0131 dostu olmas\u0131, tasar\u0131m, sipari\u015f s\u00fcreci veya web sitesinin h\u0131z ve kullan\u0131labilirlik a\u00e7\u0131s\u0131ndan performans\u0131yla ilgili t\u00fcm deneyimlerin toplam\u0131n\u0131n y\u00f6netimidir.<\/p>\n<p>\u00d6zellikle bir\u00e7ok k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli i\u015fletmede web deneyimi konusu hala s\u0131kl\u0131kla ihmal edilmektedir. Ancak bug\u00fcn, bir web teklifinin ziyaret\u00e7ileri nas\u0131l etkiledi\u011fini \u00f6\u011frenmenin zahmetsiz y\u00f6ntemleri var.<\/p>\n<p>G\u00fcn\u00fcm\u00fczde, &#8220;Google Analytics&#8221; gibi ara\u00e7lar \u00e7ok s\u0131k ve b\u00fcy\u00fck bir zevkle kullan\u0131lmaktad\u0131r; bu ara\u00e7lar, \u00f6rne\u011fin bekleme s\u00fcresini, terk oranlar\u0131n\u0131, potansiyel m\u00fc\u015fteri d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc, giri\u015f ve \u00e7\u0131k\u0131\u015f sayfalar\u0131n\u0131 vb. analiz ederek ziyaret\u00e7i davran\u0131\u015flar\u0131 hakk\u0131nda bir\u00e7ok sonuca var\u0131lmas\u0131n\u0131 sa\u011flar. Ancak bu &#8220;so\u011fuk&#8221; veriler size sadece neyin iyi olup olmad\u0131\u011f\u0131n\u0131 g\u00f6sterir, ancak bu analizler &#8220;neden&#8221; sorular\u0131na cevap vermez.<\/p>\n<h2>Web deneyimi y\u00f6netimi UX i\u00e7in neden \u00f6nemlidir?<\/h2>\n<p>Bir \u015feyin neden iyi \u00e7al\u0131\u015f\u0131p \u00e7al\u0131\u015fmad\u0131\u011f\u0131n\u0131 ancak web sitenizin kullan\u0131c\u0131 dostu olup olmad\u0131\u011f\u0131na dair veri toplarsan\u0131z ve web deneyimi y\u00f6netiminin bir par\u00e7as\u0131 olarak web ziyaret\u00e7ilerinize do\u011frudan sorarsan\u0131z \u00f6\u011frenebilirsiniz. Bunu yapman\u0131n en iyi yolu da do\u011frudan web sitenizdir. QuestionPro, bunun i\u00e7in \u00e7evrimi\u00e7i durdurma veya \u00e7\u0131k\u0131\u015f anketlerinin yan\u0131 s\u0131ra geri bildirim sekmeleri gibi \u00e7ok \u00e7e\u015fitli se\u00e7enekler sunar.<\/p>\n<p>Ayr\u0131ca kod par\u00e7ac\u0131klar\u0131n\u0131 kullanarak her sayfan\u0131n sonundaki kaynak koduna mikro anketler ekleyebilir, b\u00f6ylece ziyaret\u00e7ilerinizin genellikle daha az pop\u00fcler olan a\u00e7\u0131l\u0131r pencere veya katman anketlerinden kurtulmas\u0131n\u0131 sa\u011flayabilirsiniz. Bunun tam olarak nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 size 1:1 \u00e7evrimi\u00e7i sunumda g\u00f6stermekten mutluluk duyaca\u011f\u0131z.<\/p>\n<p>\u015eirketlerin kendi \u0130nternet varl\u0131klar\u0131 hakk\u0131nda faydal\u0131 bilgiler edinmek i\u00e7in web sitesi ziyaret\u00e7ilerine sorduklar\u0131 30 pratik sorudan olu\u015fan bir liste derledik. Web istatistik ara\u00e7lar\u0131n\u0131z\u0131n sonu\u00e7lar\u0131yla birlikte, web deneyiminizi iyile\u015ftirmek i\u00e7in zengin bir veri hazinesine eri\u015febilirsiniz!<\/p>\n<h2>Web deneyimi y\u00f6netiminde sorulmas\u0131 gereken sorular<\/h2>\n<p>A\u015fa\u011f\u0131daki sorular \u00e7ok geneldir ve elbette web deneyimi y\u00f6netiminizin bireysel gereksinimlerine g\u00f6re belirlenmelidir.<\/p>\n<h3><span id=\"fragen_zum_design\">Tasar\u0131m hakk\u0131nda sorular<\/span><\/h3>\n<ul>\n<li>Genel olarak, web sitesinin tasar\u0131m\u0131n\u0131 be\u011fendiniz mi?<\/li>\n<li>Web sitesinin renk d\u00fczenini be\u011fendiniz mi?<\/li>\n<li>Ba\u011flant\u0131lar\u0131 normal metinden ay\u0131rt etmek sizin i\u00e7in kolay m\u0131yd\u0131?<\/li>\n<li>Web sitesindeki g\u00f6rselleri faydal\u0131 buldunuz mu?<\/li>\n<li>Bireysel tasar\u0131m \u00f6\u011feleri net bir \u015fekilde d\u00fczenlenmi\u015f ve yap\u0131land\u0131r\u0131lm\u0131\u015f m\u0131?<\/li>\n<li>Web sitesi taray\u0131c\u0131n\u0131zda iyi g\u00f6r\u00fcn\u00fcyor muydu?<\/li>\n<\/ul>\n<h3><span id=\"fragen_zur_navigation_usability\">Navigasyon ve kullan\u0131labilirlik hakk\u0131nda sorular<\/span><\/h3>\n<ul>\n<li>Arad\u0131\u011f\u0131n\u0131z bilgiyi \u00e7abucak bulabildiniz mi?<\/li>\n<li>Navigasyon \u00f6\u011felerinin boyutu uygun muydu?<\/li>\n<li>\u015eirket i\u00e7i arama sonu\u00e7lar\u0131ndan ne kadar memnunsunuz?<\/li>\n<li>\u00c7al\u0131\u015fmayan herhangi bir ba\u011flant\u0131 fark ettiniz mi?<\/li>\n<\/ul>\n<h3><span id=\"fragen_zur_zahlungsweise\">\u00d6deme y\u00f6ntemi hakk\u0131nda sorular<\/span><\/h3>\n<ul>\n<li>\u00d6deme bilgilerinizin web sitemizde g\u00fcvende oldu\u011funu her zaman hissettiniz mi?<\/li>\n<li>Web sitesi ba\u015fl\u0131ca \u00f6deme kartlar\u0131n\u0131 kabul ediyor mu?<\/li>\n<li>\u00d6deme s\u00fcreci sorunsuz ve h\u0131zl\u0131 m\u0131yd\u0131?<\/li>\n<li>\u00d6deme s\u00fcrecimizde iyile\u015ftirmek istedi\u011finiz bir \u015fey var m\u0131 (a\u00e7\u0131k u\u00e7lu serbest metin sorusu)?<\/li>\n<li>T\u00fcm \u00f6deme s\u00fcrecini 1-10 aras\u0131 bir \u00f6l\u00e7ekte nas\u0131l de\u011ferlendiriyorsunuz?<\/li>\n<\/ul>\n<h3><span id=\"fragen_zur_performance_und_zur_verfuumlgbarkeit\">Performans ve kullan\u0131labilirlik hakk\u0131nda sorular<\/span><\/h3>\n<ul>\n<li>Web sitemizin her bir sayfay\u0131 h\u0131zl\u0131 ve sorunsuz bir \u015fekilde y\u00fckledi\u011fini d\u00fc\u015f\u00fcn\u00fcyor musunuz?<\/li>\n<li>Web sitemizin g\u00f6r\u00fcnt\u00fcleri ve di\u011fer grafik \u00f6\u011feleri h\u0131zl\u0131 ve sorunsuz bir \u015fekilde y\u00fckledi\u011fini d\u00fc\u015f\u00fcn\u00fcyor musunuz?<\/li>\n<li>1-10 aras\u0131 bir \u00f6l\u00e7ekte, web sitemizin h\u0131z\u0131n\u0131 nas\u0131l de\u011ferlendirirsiniz?<\/li>\n<li>Web sitemizi ziyaretiniz s\u0131ras\u0131nda herhangi bir ar\u0131za veya hata mesaj\u0131 ald\u0131n\u0131z m\u0131?<\/li>\n<\/ul>\n<h3><span id=\"fragen_zur_mobilen_website\">Mobil web sitesi hakk\u0131nda sorular<\/span><\/h3>\n<ul>\n<li>Ak\u0131ll\u0131 telefonunuzda web sitemizle ilgili deneyiminiz nas\u0131ld\u0131?<\/li>\n<li>Masa\u00fcst\u00fc versiyonumuzdan al\u0131\u015fk\u0131n oldu\u011funuz mobil web sitemizdeki t\u00fcm gerekli i\u015flevleri kullanabildiniz mi?<\/li>\n<li>Yaz\u0131 tipi boyutunu okunakl\u0131 buldunuz mu?<\/li>\n<li>Web sitemizin mobil versiyonu her bir sayfay\u0131 h\u0131zl\u0131 ve sorunsuz bir \u015fekilde y\u00fckl\u00fcyor mu?<\/li>\n<li>Sizce web sitemizin mobil versiyonunda neleri geli\u015ftirebiliriz (a\u00e7\u0131k u\u00e7lu serbest metin sorusu)?<\/li>\n<\/ul>\n<h3><span id=\"generelle_fragen\">Genel sorular<\/span><\/h3>\n<ul>\n<li>Web sitemizin en \u00e7ok nesini seviyorsunuz (a\u00e7\u0131k u\u00e7lu serbest metin sorusu)?<\/li>\n<li>Web sitemizde neyi geli\u015ftirirdiniz (a\u00e7\u0131k u\u00e7lu serbest metin sorusu)?<\/li>\n<li>Web sitemizi ne s\u0131kl\u0131kla ziyaret ediyorsunuz?<\/li>\n<li>1-10 aras\u0131 bir \u00f6l\u00e7ekte, web sitemizi arkada\u015flar\u0131n\u0131za veya ailenize tavsiye etme olas\u0131l\u0131\u011f\u0131n\u0131z nedir?<\/li>\n<li>Herhangi bir \u00f6neriniz veya yorumunuz var m\u0131 (a\u00e7\u0131k serbest metin sorusu)?<\/li>\n<\/ul>\n<h2 id=\"web_experience_management_daten\"><span id=\"koppeln_sie_befragungsdaten_mit_meta-daten_der_web-analyse_von_questionpro\">Anket verilerini QuestionPro&#8217;nun web analiti\u011fi meta verileriyle birle\u015ftirin<\/span><\/h2>\n<p>Web deneyimi y\u00f6netiminizin bir par\u00e7as\u0131 olarak QuestionPro ile web sitesi ziyaret\u00e7ilerinize anket uygulad\u0131\u011f\u0131n\u0131zda, anketlerden veya \u00e7\u0131k\u0131\u015f veya kesi\u015fme anketlerinden gelen do\u011frudan geri bildirimlere ek olarak, meta veri ad\u0131 verilen ek veriler de elde edersiniz. Bu, kullan\u0131lan taray\u0131c\u0131, i\u015fletim sistemi ve anketin ger\u00e7ekle\u015ftirildi\u011fi son cihaz gibi verilerdir.<\/p>\n<p>Ayr\u0131ca zaman damgas\u0131n\u0131 ve ayarlanan taray\u0131c\u0131 dilini de al\u0131rs\u0131n\u0131z. Bu size, bu meta verileri kullan\u0131c\u0131 geri bildirimleriyle birle\u015ftirme ve daha derin sonu\u00e7lar \u00e7\u0131karma f\u0131rsat\u0131 verir; \u00f6rne\u011fin, belirli bir taray\u0131c\u0131 kullan\u0131l\u0131rken derecelendirmelerin ortalamadan daha olumsuz oldu\u011fu gibi. Daha sonra elde edilen verilerden belirli eylemler t\u00fcretebilirsiniz.<\/p>\n<h2><span id=\"software_fuumlr_web_experience_management_jetzt_kostenlos_testen\">Web Deneyimi Y\u00f6netimi yaz\u0131l\u0131m\u0131n\u0131 \u015fimdi \u00fccretsiz deneyin<\/span><\/h2>\n<p id=\"web_experience_management_testenn\" class=\"gt-block\">Web deneyimi hakk\u0131nda sorular\u0131n\u0131z m\u0131 var? \u0130leti\u015fim formunu kullanarak bizimle ileti\u015fime ge\u00e7meniz yeterlidir. Sizinle konu\u015fmak i\u00e7in sab\u0131rs\u0131zlan\u0131yoruz! Veya Web Deneyimi Y\u00f6netimi i\u00e7in \u015fimdi \u00fccretsiz <a href=\"https:\/\/www.questionpro.com\/cx\/#cxContactUs2\">bir demo rezervasyonu<\/a> yap\u0131n. Kredi kart\u0131 gerekmez.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bug\u00fcn, daha iyi Web Deneyimi Y\u00f6netimi i\u00e7in kullan\u0131labilirlik, kullan\u0131c\u0131 deneyimi ve web sitenizin i\u00e7eri\u011fi hakk\u0131nda bu m\u00fckemmel 30 soruyu yan\u0131tl\u0131yoruz. [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":708277,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1114],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Web deneyimi y\u00f6netimi: Nedir &amp; \u00dccretsiz K\u0131lavuz | QuestionPro<\/title>\n<meta name=\"description\" content=\"Web deneyimi y\u00f6netimi, web sitesi ziyaret\u00e7ilerinin bir web sitesi ile ya\u015fad\u0131klar\u0131 t\u00fcm deneyimlerin toplam\u0131n\u0131n y\u00f6netimidir. 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