{"id":731059,"date":"2022-05-06T11:24:33","date_gmt":"2022-05-06T18:24:33","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/musteri-yolculugu-vs-musteri-deneyimi-aradaki-fark\/"},"modified":"2023-07-24T07:01:20","modified_gmt":"2023-07-24T07:01:20","slug":"musteri-yolculugu-vs-musteri-deneyimi","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/musteri-yolculugu-vs-musteri-deneyimi\/","title":{"rendered":"M\u00fc\u015fteri Yolculu\u011fu vs M\u00fc\u015fteri Deneyimi: Aradaki Fark"},"content":{"rendered":"<p><span style=\"font-weight: 300;\">Peki, \u015firketiniz neden hem m\u00fc\u015fteri deneyimine hem de m\u00fc\u015fteri yolculu\u011funa ihtiya\u00e7 duyuyor? Ayn\u0131 de\u011filler mi? Tam olarak de\u011fil.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">M\u00fc\u015fteri deneyimi ve m\u00fc\u015fteri yolculu\u011fuyla kar\u015f\u0131la\u015ft\u0131\u011f\u0131n\u0131zda ya\u015fayabilece\u011finiz kafa kar\u0131\u015f\u0131kl\u0131\u011f\u0131 anla\u015f\u0131labilir: Her iki terim de m\u00fc\u015fterilerinizi tan\u0131mlar; ancak M\u00fc\u015fteri Deneyimi ve M\u00fc\u015fteri Yolculu\u011funun \u00f6z\u00fc ve ama\u00e7lar\u0131 farkl\u0131d\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">M\u00fc\u015fteri Yolculu\u011fu kavram\u0131n\u0131 M\u00fc\u015fteri Deneyiminden farkl\u0131 k\u0131lan unsurlar ve birini di\u011ferinden nas\u0131l ay\u0131rt edebilece\u011finiz hakk\u0131nda daha fazla bilgi edinmek istiyorsan\u0131z bizimle kal\u0131n. \u00d6ncelikle her bir terimin tan\u0131m\u0131n\u0131n ne oldu\u011funu \u00e7ok k\u0131saca anlayarak ba\u015flayal\u0131m.  <\/span><\/p>\n<div class=\"tags-wrap\">\n<p class=\"content-index\" style=\"margin-top: 0;\">\u0130\u00e7erik Dizini<\/p>\n<ol style=\"font-weight: 400; margin: 0px 30px; line-height: 22px;\">\n<li style=\"lisy-style-type: decimal;\"><a href=\"#What_is_Customer_Journey\">M\u00fc\u015fteri Yolculu\u011fu Nedir<\/a><\/li>\n<li style=\"lisy-style-type: decimal;\"><a href=\"#What_is_Customer_Experience\">M\u00fc\u015fteri Deneyimi Nedir?<\/a><\/li>\n<li style=\"lisy-style-type: decimal;\"><a href=\"#Why_are_they_different\">Neden farkl\u0131lar<\/a><\/li>\n<li style=\"lisy-style-type: decimal;\"><a href=\"#Example\">M\u00fc\u015fteri Yolculu\u011fu ve M\u00fc\u015fteri Deneyimi \u00d6rne\u011fi<\/a><\/li>\n<li style=\"lisy-style-type: decimal;\"><a href=\"#Conclusion\">Sonu\u00e7<\/a><\/li>\n<\/ol>\n<\/div>\n<h2 id=\"What_is_Customer_Journey\">M\u00fc\u015fteri Yolculu\u011fu Nedir?<\/h2>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-map\/\"><span style=\"font-weight: 300;\">M\u00fc\u015fteri Yolculu\u011fu<\/span><\/a><span style=\"font-weight: 300;\">  \u00fcr\u00fcn veya hizmetinizle ve \u015firketinizle olan t\u00fcm m\u00fc\u015fteri eylemlerinin ve etkile\u015fimlerinin k\u00fcmesidir. Bu eylemler ger\u00e7ek veya olas\u0131 olabilir ve sat\u0131\u015f \u00f6ncesi ve sat\u0131\u015f sonras\u0131 a\u015famalar da dahil olmak \u00fczere sat\u0131n alma s\u00fcrecinin \u00f6tesine ge\u00e7ebilir.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Yolculuk be\u015f a\u015famadan olu\u015fur ve bunu her zaman ak\u0131lda tutmak \u00f6nemlidir \u00e7\u00fcnk\u00fc bunu iyi bilirsek, ihtiya\u00e7lar\u0131na do\u011fru zamanda yan\u0131t vererek hedef kitlemize yakla\u015fabilir, b\u00f6ylece yolculuk s\u00fcresinden tasarruf edebiliriz, bu da daha uzun bir ya\u015fam d\u00f6ng\u00fcs\u00fc anlam\u0131na gelir.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Ad\u0131ndan da anla\u015f\u0131laca\u011f\u0131 \u00fczere, odak noktas\u0131n\u0131n m\u00fc\u015fteri oldu\u011fu unutulmamal\u0131d\u0131r. Bu y\u00fczden M\u00fc\u015fteri Yolculu\u011fu ve M\u00fc\u015fteri Deneyimi hakk\u0131nda kendimizi sorgulamam\u0131z gerekiyor:  <\/span><\/p>\n<ul>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">Kim olduklar\u0131n\u0131 biliyor muyuz?<\/span><\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">Nas\u0131l davrand\u0131klar\u0131n\u0131 biliyor muyuz?<\/span><\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">Onlar\u0131n istek ve ihtiya\u00e7lar\u0131n\u0131 biliyor muyuz?<\/span><\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">Markan\u0131z\u0131n onlara nas\u0131l hissettirdi\u011fini biliyor musunuz?  <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 300;\">M\u00fc\u015fterinin i\u00e7inden ge\u00e7ti\u011fi sat\u0131\u015f s\u00fcreci, ihtiyac\u0131n ortaya \u00e7\u0131kmas\u0131ndan ara\u015ft\u0131rmaya ve farkl\u0131 alternatiflere kadar uzan\u0131r. \u0130\u015f stratejisinde m\u00fc\u015fteri yolculu\u011funun dikkate al\u0131nmas\u0131, hangi konular\u0131n ele al\u0131naca\u011f\u0131n\u0131n yan\u0131 s\u0131ra formatlar\u0131n ve da\u011f\u0131t\u0131m kanallar\u0131n\u0131n da tan\u0131mlanmas\u0131n\u0131 sa\u011flayacakt\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">M\u00fc\u015fteri yolculu\u011funu olu\u015fturman\u0131n ilk ad\u0131mlar\u0131ndan biri al\u0131c\u0131 personas\u0131n\u0131 tan\u0131mlamakt\u0131r. Dan\u0131\u015fan\u0131 tan\u0131mlamak, onu anlaman\u0131z\u0131, kendinizi onun yerine koyman\u0131z\u0131 ve b\u00f6ylece \u00f6zelliklerini, deneyimlerini ve ihtiya\u00e7lar\u0131n\u0131 bilmenizi sa\u011flayacakt\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Al\u0131c\u0131 ki\u015fili\u011finizi tan\u0131mlad\u0131ktan sonra, bir <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-mapping\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <span style=\"font-weight: 300;\">m\u00fc\u015fteri yolculuk haritas\u0131<\/span><br \/>\n<\/a><span style=\"font-weight: 300;\"> &#8211; M\u00fc\u015fteri yolculu\u011funun g\u00f6rsel bir temsili &#8211; m\u00fc\u015fterinin bir \u015firketle ya\u015fad\u0131\u011f\u0131 deneyimleri g\u00f6stermek i\u00e7in. <\/span> <span style=\"font-weight: 300;\"><br \/>\n<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 300;\">Kendi M\u00fc\u015fteri Yolculu\u011fu Haritan\u0131z\u0131 olu\u015fturmakla ilgileniyor musunuz? O zaman okumak ilginizi \u00e7ekebilir:  <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/how-to-create-a-customer-journey-map\/\"><span style=\"font-weight: 300;\">M\u00fc\u015fteri Yolculu\u011fu Haritas\u0131 Nas\u0131l Olu\u015fturulur?<\/span><\/a><\/p><\/blockquote>\n<h2><\/h2>\n<h2 id=\"What_is_Customer_Experience\">M\u00fc\u015fteri Deneyimi Nedir?<\/h2>\n<p><a href=\"https:\/\/www.questionpro.com\/cx\/why\/5-pillars.html\"><span style=\"font-weight: 300;\">M\u00fc\u015fteri Deneyimi<\/span><\/a><span style=\"font-weight: 300;\">  (CX), bir m\u00fc\u015fterinin bir i\u015fletmenin herhangi bir b\u00f6l\u00fcm\u00fcyle rasyonel, fiziksel, duygusal ve\/veya psikolojik olarak etkile\u015fime girdikten sonraki alg\u0131lar\u0131n\u0131n sonucudur. Bu alg\u0131 \u015funlar\u0131 etkiler  <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/consumer-behavior-definition\/\"><br \/>\n  <span style=\"font-weight: 300;\">M\u00fc\u015fteri davran\u0131\u015flar\u0131<\/span><br \/>\n<\/a><span style=\"font-weight: 300;\"> ve an\u0131lar yarat\u0131r. <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/customer-loyalty-what-it-is\/\"><br \/>\n  <span style=\"font-weight: 300;\">M\u00fc\u015fteri Sadakati <\/span><br \/>\n<\/a><span style=\"font-weight: 300;\">bir i\u015fletmenin \u00fcretti\u011fi ekonomik de\u011feri etkilemektedir.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">M\u00fc\u015fteri Deneyimi, kanaldan ba\u011f\u0131ms\u0131z olarak etkile\u015fimden pazarlamaya, ke\u015ffe, sat\u0131n almaya, kullan\u0131ma ve m\u00fc\u015fteri hizmetlerine kadar t\u00fcm etkile\u015fimleri kapsar. Kapsam\u0131 kapsay\u0131c\u0131d\u0131r ve i\u015fletmeyi m\u00fc\u015fterinin vizyonu etraf\u0131nda birle\u015ftirir.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u0130\u015fletmeler m\u00fc\u015fteri deneyimini tamamen kontrol edemezler \u00e7\u00fcnk\u00fc bu, m\u00fc\u015fterilerinin alg\u0131lar\u0131na, duygular\u0131na ve davran\u0131\u015flar\u0131na h\u00fckmetmek anlam\u0131na gelir ki bu asl\u0131nda imkans\u0131z bir \u015feydir.  <\/span><\/p>\n<p><span style=\"font-weight: 300;\">Bununla birlikte, ideal deneyimler sunmaya haz\u0131rlanabilir ve m\u00fc\u015fterilerine zarar veren \u015feyleri d\u00fczeltebilir ve d\u00f6ng\u00fcy\u00fc ger\u00e7ekten kapatabilirlerse&#8230; O zaman \u015firket muhtemelen bir <\/span><a href=\"https:\/\/www.questionpro.com\/cx\/\"><br \/>\n  <span style=\"font-weight: 300;\">M\u00fc\u015fteri Deneyimi Y\u00f6netim Platformu<\/span><br \/>\n<\/a><span style=\"font-weight: 300;\">.<\/span><\/p>\n<h2 id=\"Why_are_they_different\">Temel farkl\u0131l\u0131klar<\/h2>\n<p><span style=\"font-weight: 300;\">Her iki terim aras\u0131ndaki fark hala kafa kar\u0131\u015ft\u0131r\u0131c\u0131 geliyorsa, i\u015fte bir ipucu: M\u00fc\u015fteri yolculu\u011fu, m\u00fc\u015fteri deneyiminin y\u00f6netiminde kullan\u0131lan bir stratejidir. Ba\u015fka bir deyi\u015fle, m\u00fc\u015fteri deneyimi, bir markayla etkile\u015fimlerinin onlara nas\u0131l hissettirdi\u011fini \u00f6\u011frenmek i\u00e7in m\u00fc\u015fterilerinin yolculu\u011funu haritaland\u0131rmaya dayan\u0131r.  <\/span><\/p>\n<p><span style=\"font-weight: 300;\">M\u00fc\u015fterinize en iyi m\u00fc\u015fteri deneyimini sunmak i\u00e7in \u00e7al\u0131\u015f\u0131yorsan\u0131z, onlar\u0131n yolculu\u011funu ve duygular\u0131n\u0131 her zaman akl\u0131n\u0131zda tutman\u0131z gerekir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Hacker&#8217;\u0131n M\u00fc\u015fteri Deneyimi Rehberi.<\/strong>  CX karma\u015f\u0131kl\u0131\u011f\u0131, her i\u015fletmenin veya projenin sahip oldu\u011fu ihtiya\u00e7lara ba\u011fl\u0131d\u0131r. Bu \u00fccretsiz e-kitab\u0131n, kapsaml\u0131 veriler toplamak ve m\u00fc\u015fterilerinizi markan\u0131z\u0131n savunucular\u0131na d\u00f6n\u00fc\u015ft\u00fcrmek i\u00e7in nas\u0131l ba\u015far\u0131l\u0131 bir m\u00fc\u015fteri deneyimi program\u0131 olu\u015fturaca\u011f\u0131n\u0131z\u0131 daha iyi anlaman\u0131za yard\u0131mc\u0131 olaca\u011f\u0131n\u0131 umuyoruz.<\/span><\/p>\n<p>E-kitap ayr\u0131ca CX program\u0131n\u0131z\u0131n ba\u015far\u0131l\u0131 olmas\u0131 i\u00e7in m\u00fc\u015fteri yolculu\u011funuzu nas\u0131l \u00e7er\u00e7eveleyece\u011finizi de a\u00e7\u0131kl\u0131yor.<\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/www.questionpro.com\/ebook\/hackers-guide-to-customer-experience.html\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>\u00dcCRETSIZ INDIRIN<\/strong><\/a><\/span><\/p>\n<h2>Vivan los Tacos: M\u00fc\u015fteri Yolculu\u011fu ve M\u00fc\u015fteri Deneyimi \u00d6rne\u011fi<\/h2>\n<p><span style=\"font-weight: 300;\">M\u00fc\u015fteri yolculu\u011funuzun net bir g\u00f6r\u00fcnt\u00fcs\u00fcne sahip olmak, m\u00fc\u015fteri deneyimini iyile\u015ftirmek i\u00e7in kritik \u00f6neme sahiptir. A\u015fa\u011f\u0131daki \u00f6rne\u011fe g\u00f6z at\u0131n:  <\/span><\/p>\n<p><span style=\"font-weight: 300;\">Diyelim ki &#8220;Vivan los Tacos&#8221; restoran\u0131n\u0131n sad\u0131k bir m\u00fc\u015fterisisiniz. Birisi size neden her zaman oraya gitmeyi sevdi\u011finizi sorarsa, t\u00fcm \u015fehirdeki en iyi tacolara sahip olduklar\u0131 i\u00e7in oldu\u011funu s\u00f6yleyebilirsiniz. Ancak, belki garsonlar kaba oldu\u011fu i\u00e7in ya da yemek haz\u0131rlamak \u00e7ok uzun s\u00fcrd\u00fc\u011f\u00fc i\u00e7in m\u00fc\u015fteri hizmetlerini be\u011fenmiyorsunuz.  <\/span><\/p>\n<p><span style=\"font-weight: 300;\">Bu, m\u00fc\u015fteri olarak yolculu\u011funuzun kesin bir an\u0131nda m\u00fc\u015fteri deneyiminizin k\u00f6t\u00fc oldu\u011fu anlam\u0131na gelir. Her gitti\u011finizde bu kadar <a href=\"https:\/\/www.questionpro.com\/blog\/bad-customer-experience\/\">k\u00f6t\u00fc bir m\u00fc\u015fteri deneyiminden<\/a> b\u0131kt\u0131\u011f\u0131n\u0131zda ne olacak? Di\u011fer alternatifleri (rakiplerini) g\u00f6zden ge\u00e7irmeyi d\u00fc\u015f\u00fcnebilir ve m\u00fc\u015fteri yolculu\u011funuzun ya\u015fam d\u00f6ng\u00fcs\u00fcn\u00fc &#8220;Vivan los Tacos&#8221; Restaurant ile sonsuza dek sonland\u0131rabilirsiniz.  <\/span><\/p>\n<p style=\"text-align: center;\">HAKKINDA B\u0130LG\u0130 ED\u0130N\u0130N: M\u00fc\u015fteri Yolculu\u011fu Haritalama Ara\u00e7lar\u0131<\/p>\n<p><span style=\"font-weight: 300;\">Bu \u00f6rnekten \u00e7\u0131kar\u0131lacak ders nedir? B\u00f6lgedeki en iyi takolara sahip olman\u0131z\u0131n m\u00fc\u015fterilerinizin sonsuza kadar sad\u0131k kalaca\u011f\u0131 anlam\u0131na geldi\u011fini asla varsaymamal\u0131 m\u0131s\u0131n\u0131z? Olabilir. Ancak \u015fu da var: M\u00fc\u015fteri Deneyiminiz etraf\u0131nda bir M\u00fc\u015fteri Yolculu\u011fu stratejisi olu\u015fturmak, m\u00fc\u015fterinizin hangi temas noktas\u0131nda zorland\u0131\u011f\u0131n\u0131 anlaman\u0131z\u0131 sa\u011flayacakt\u0131r. M\u00fc\u015fterilerinizin ac\u0131lar\u0131n\u0131 veya sevin\u00e7lerini \u00f6\u011frenmenin en iyi yolu da onlara sormakt\u0131r.<\/span><\/p>\n<blockquote>\n<p class=\"p1\">Kendinizinkini nas\u0131l yarataca\u011f\u0131n\u0131z\u0131 \u00f6\u011frenin <a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-canvas\/\"><br \/>\n  <span class=\"s1\">m\u00fc\u015fteri\u0307 yolculu\u011fu kanvasi<\/span><br \/>\n<\/a> ve \u015fablonumuzu indirin.<\/p>\n<\/blockquote>\n<h2><\/h2>\n<h2 id=\"Conclusion\">M\u00fc\u015fteri Deneyimi ve M\u00fc\u015fteri Yolculu\u011fu aras\u0131ndaki temel farklar<\/h2>\n<p><span style=\"font-weight: 300;\">Toparlayal\u0131m:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">M\u00fc\u015fteri Yolculu\u011fu, m\u00fc\u015fterilerin bir marka ile olan ili\u015fkilerindeki t\u00fcm eylem ve etkile\u015fimleri tan\u0131mlayan bir stratejidir.  <\/span><\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">M\u00fc\u015fteri Deneyimi (CX), bir i\u015fletmenin m\u00fc\u015fterileriyle ge\u00e7tikleri t\u00fcm ad\u0131mlarda (de\u011ferlendirmeden markan\u0131z\u0131n destek\u00e7isi olmaya kadar) nas\u0131l ili\u015fki kurdu\u011fudur.<\/span><\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">M\u00fc\u015fteri Deneyimi ve M\u00fc\u015fteri Yolculu\u011fu, m\u00fc\u015fterilerinin markalar\u0131n\u0131n savunucular\u0131 olmas\u0131n\u0131 isteyen her i\u015fletmenin g\u00f6z \u00f6n\u00fcnde bulundurmas\u0131 gereken kritik unsurlard\u0131r.<\/span><\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">M\u00fckemmel bir m\u00fc\u015fteri deneyimi sa\u011flamak i\u00e7in m\u00fc\u015fterinizi i\u015finizin merkezine koyman\u0131z gerekir. Bunu yapmak i\u00e7in m\u00fc\u015fteri yolculuklar\u0131n\u0131n tam olarak fark\u0131nda olman\u0131z gerekir.<\/span><\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">M\u00fc\u015fterilerinizin markan\u0131zla yapt\u0131klar\u0131 her i\u015flemden ne hissettiklerine dair net bir vizyon olu\u015fturmak istiyorsan\u0131z, geri bildirimlerini toplaman\u0131z gerekir.  <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 300;\">M\u00fc\u015fteri Yolculu\u011fu ile M\u00fc\u015fteri Deneyimi aras\u0131ndaki farklar\u0131n bu basit a\u00e7\u0131klama ile netle\u015fti\u011fini ve CX sonu\u00e7lar\u0131n\u0131z\u0131 iyile\u015ftirmek i\u00e7in her ikisinden de yararlanabilece\u011finizi umuyoruz. QuestionPro&#8217;da, m\u00fc\u015fteri yolculu\u011funuzun her a\u015famas\u0131n\u0131 seviyelendirmek ve m\u00fc\u015fteri deneyiminizi art\u0131rmak i\u00e7in ihtiyac\u0131n\u0131z olan t\u00fcm ara\u00e7lara sahibiz.<\/span><\/p>\n<p style=\"text-align: center;\">HAKKINDA B\u0130LG\u0130 ED\u0130N\u0130N: T\u00fcketici Karar Yolculu\u011fu<\/p>\n<p><span style=\"font-weight: 300;\">ile <\/span><a href=\"https:\/\/www.questionpro.com\/cx\/\"><br \/>\n  <span style=\"font-weight: 300;\">QuestionPro CX<\/span><br \/>\n<\/a><span style=\"font-weight: 300;\">  di\u011fer i\u015flevlerin yan\u0131 s\u0131ra, t\u00fcketicilerinizin memnuniyet d\u00fczeyini yolculuklar\u0131n\u0131n her bir kilit noktas\u0131nda de\u011ferlendirebilecek, k\u00f6t\u00fcleyenleri \u00f6nlemek i\u00e7in uyar\u0131lar\u0131 tetikleyebilecek ve destekleyenleri te\u015fvik edebileceksiniz. Sizi, g\u00fc\u00e7l\u00fc bir 360\u00ba CX y\u00f6netim platformunun nas\u0131l fark yaratabilece\u011fini ke\u015ffetmeye ve CX program\u0131n\u0131z i\u00e7in eyleme ge\u00e7irilebilir verileri masaya getirmeye davet ediyoruz.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hakk\u0131nda biraz daha bilgi edinmek ister misiniz? <\/span><span style=\"font-weight: 400;\">QuestionPro CX<\/span><span style=\"font-weight: 400;\">? Sizinle sohbet etmekten ve projenizi derinlemesine tan\u0131maktan mutluluk duyaca\u011f\u0131z. Ba\u011flanal\u0131m!<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/cx\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/button><br \/>\n<\/a>       <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1063&amp;sourceRef=home-cx\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>\u00dcCRETS\u0130Z DENEME<\/button><br \/>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Peki, \u015firketiniz neden hem m\u00fc\u015fteri deneyimine hem de m\u00fc\u015fteri yolculu\u011funa ihtiya\u00e7 duyuyor? Ayn\u0131 de\u011filler mi? Tam olarak de\u011fil. M\u00fc\u015fteri deneyimi [&hellip;]<\/p>\n","protected":false},"author":41,"featured_media":709467,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1187],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>M\u00fc\u015fteri Yolculu\u011fu vs M\u00fc\u015fteri Deneyimi: Aradaki Fark | QuestionPro<\/title>\n<meta name=\"description\" content=\"Peki, \u015firketiniz neden hem m\u00fc\u015fteri deneyimine hem de m\u00fc\u015fteri yolculu\u011funa ihtiya\u00e7 duyuyor? Ayn\u0131 de\u011filler mi? Tam olarak de\u011fil. 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