{"id":732400,"date":"2022-11-22T11:00:24","date_gmt":"2022-11-22T18:00:24","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/karsilastirmali-analiz-nedir-ve-nasil-yapilir\/"},"modified":"2022-11-22T11:00:24","modified_gmt":"2022-11-22T11:00:24","slug":"karsilastirmali-analiz-nedir-ve-nasil-yapilir","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/karsilastirmali-analiz-nedir-ve-nasil-yapilir\/","title":{"rendered":"Kar\u015f\u0131la\u015ft\u0131rmal\u0131 Analiz: Nedir ve Nas\u0131l Yap\u0131l\u0131r?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Bir i\u015fletme bir pazarlama kampanyas\u0131 ba\u015flatmak veya b\u00fcy\u00fcmek istedi\u011finde, kar\u015f\u0131la\u015ft\u0131rmal\u0131 bir analiz onlara \u00f6nemli kararlar almalar\u0131na yard\u0131mc\u0131 olacak bilgiler sa\u011flayabilir. Bu analiz, farkl\u0131 se\u00e7enekleri kar\u015f\u0131la\u015ft\u0131rmak i\u00e7in farkl\u0131 veri setleri toplar, b\u00f6ylece bir i\u015fletme m\u00fc\u015fterileri ve kendisi i\u00e7in iyi kararlar verebilir.  <\/span><span style=\"font-weight: 400;\">Siz veya i\u015fletmeniz iyi kararlar almak istiyorsan\u0131z, kar\u015f\u0131la\u015ft\u0131rmal\u0131 analizler hakk\u0131nda bilgi edinmek faydal\u0131 olabilir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu makalede, kar\u015f\u0131la\u015ft\u0131rmal\u0131 analizi ve \u00f6nemini a\u00e7\u0131klayaca\u011f\u0131z. Ayr\u0131ca iyi bir analizin nas\u0131l yap\u0131laca\u011f\u0131n\u0131 da \u00f6\u011frenece\u011fiz.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Kar\u015f\u0131la\u015ft\u0131rmal\u0131 analiz nedir?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Kar\u015f\u0131la\u015ft\u0131rmal\u0131 analiz, iki veya daha fazla benzer \u015feye bakarak bunlar\u0131n nas\u0131l farkl\u0131 olduklar\u0131n\u0131 ve ortak noktalar\u0131n\u0131 g\u00f6rmenin bir yoludur.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130nsanlar\u0131n \u00fcr\u00fcnler aras\u0131ndaki benzerlikleri ve farkl\u0131l\u0131klar\u0131 daha iyi anlamalar\u0131na yard\u0131mc\u0131 olmak i\u00e7in bir\u00e7ok \u015fekilde ve alanda kullan\u0131lmaktad\u0131r. \u0130\u015fletmelerin \u00f6nemli konularda iyi kararlar almas\u0131na yard\u0131mc\u0131 olabilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bilimsel verilere uyguland\u0131\u011f\u0131nda anlaml\u0131 bir \u015fekilde kullan\u0131l\u0131r. Bilimsel veri, bilimsel ara\u015ft\u0131rma yoluyla elde edilen ve belirli bir ama\u00e7 i\u00e7in kullan\u0131lacak olan bilgidir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bilimsel veriler \u00fczerinde kullan\u0131ld\u0131\u011f\u0131nda, verilerin ne kadar tutarl\u0131 ve g\u00fcvenilir oldu\u011funu belirler. Ayr\u0131ca bilim insanlar\u0131n\u0131n verilerinin do\u011fru ve ge\u00e7erli oldu\u011fundan emin olmalar\u0131na yard\u0131mc\u0131 olur.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Kar\u015f\u0131la\u015ft\u0131rmal\u0131 analizin \u00f6nemi  <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Bir sorunu daha iyi anlamak veya \u00f6nemli sorulara yan\u0131t bulmak istiyorsan\u0131z kar\u015f\u0131la\u015ft\u0131rmal\u0131 analizler \u00f6nemlidir. \u0130\u015fte i\u015fletmelerin kar\u015f\u0131la\u015ft\u0131rmal\u0131 analiz yoluyla ula\u015fmak istedikleri ana hedefler.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0130\u015f analiti\u011finin te\u015fhis a\u015famas\u0131n\u0131n bir par\u00e7as\u0131d\u0131r. Bir \u015firketin sahip olabilece\u011fi en \u00f6nemli sorular\u0131n \u00e7o\u011funu yan\u0131tlayabilir ve performans\u0131 art\u0131rmak ve hatta daha fazla para kazanmak i\u00e7in \u015firketin temelindeki sorunlar\u0131 nas\u0131l \u00e7\u00f6zece\u011finizi bulman\u0131za yard\u0131mc\u0131 olabilir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Belirli s\u00fcre\u00e7ler, departmanlar veya i\u015f birimleri i\u00e7in ge\u00e7erli olan f\u0131rsatlar\u0131n derinlemesine anla\u015f\u0131lmas\u0131n\u0131 te\u015fvik eder. Bu analiz ayn\u0131 zamanda performans eksikliklerinin ger\u00e7ek nedenlerini ele almam\u0131z\u0131 sa\u011flar.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00c7ok kullan\u0131l\u0131r \u00e7\u00fcnk\u00fc insanlar\u0131n bir kurulu\u015fun ge\u00e7mi\u015fte kar\u015f\u0131la\u015ft\u0131\u011f\u0131 ve \u015fu anda kar\u015f\u0131la\u015ft\u0131\u011f\u0131 zorluklar\u0131 anlamas\u0131na yard\u0131mc\u0131 olur. Bu y\u00f6ntem, performans ve bunu iyile\u015ftirme yollar\u0131 hakk\u0131nda objektif, ger\u00e7eklere dayal\u0131 bilgiler verir.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Nas\u0131l ba\u015far\u0131l\u0131 bir \u015fekilde y\u00fcr\u00fct\u00fcl\u00fcr<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ba\u015far\u0131l\u0131 bir kar\u015f\u0131la\u015ft\u0131rmal\u0131 analiz ger\u00e7ekle\u015ftirmek i\u00e7in a\u015fa\u011f\u0131daki tavsiyeleri kullanmay\u0131 d\u00fc\u015f\u00fcn\u00fcn:<\/span><\/p>\n<ol start=\"1\">\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Ara\u015ft\u0131rma y\u00fcr\u00fctmek<\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Bir analiz yapmadan \u00f6nce \u00e7ok fazla <a href=\"https:\/\/www.questionpro.com\/blog\/what-is-research\/\">ara\u015ft\u0131rma<\/a> yapmak \u00f6nemlidir. Ara\u015ft\u0131rma size sadece vard\u0131\u011f\u0131n\u0131z sonu\u00e7lar\u0131 destekleyecek kan\u0131tlar sunmakla kalmaz, ayn\u0131 zamanda daha \u00f6nce d\u00fc\u015f\u00fcnmedi\u011finiz bir \u015feyi de g\u00f6sterebilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ara\u015ft\u0131rma size rakiplerinizin bir sorunu nas\u0131l ele alabilece\u011fini de s\u00f6yleyebilir.<\/span><\/p>\n<ol start=\"2\">\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Nelerin farkl\u0131 ve nelerin ayn\u0131 oldu\u011funun bir listesini yap\u0131n.<\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Kar\u015f\u0131la\u015ft\u0131rmal\u0131 bir analizde iki \u015feyi kar\u015f\u0131la\u015ft\u0131r\u0131rken, benzerliklerin ve farkl\u0131l\u0131klar\u0131n ayr\u0131nt\u0131l\u0131 bir listesini yapman\u0131z gerekir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bir \u015feyde yap\u0131lan de\u011fi\u015fikli\u011fin di\u011ferini nas\u0131l etkileyebilece\u011fini anlamaya \u00e7al\u0131\u015f\u0131n. \u00d6rne\u011fin, tatil g\u00fcn\u00fc say\u0131s\u0131n\u0131n art\u0131r\u0131lmas\u0131n\u0131n sat\u0131\u015flar\u0131, \u00fcretimi veya maliyetleri nas\u0131l etkiledi\u011fi gibi.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kar\u015f\u0131la\u015ft\u0131rmal\u0131 bir analiz, ekonomik ko\u015fullar veya \u00e7evresel sorunlar gibi d\u0131\u015f nedenleri bulman\u0131za da yard\u0131mc\u0131 olabilir.<\/span><\/p>\n<ol start=\"3\">\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Her iki taraf\u0131 da tan\u0131mlay\u0131n<\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Kar\u015f\u0131la\u015ft\u0131rmal\u0131 analiz, bir arg\u00fcman\u0131n veya fikrin daha iyi oldu\u011funu g\u00f6stermeye \u00e7al\u0131\u015fabilir, ancak analiz her iki taraf\u0131 da e\u015fit \u015fekilde kapsamal\u0131d\u0131r. Analiz, ana arg\u00fcmanlar\u0131n ve iddialar\u0131n her iki taraf\u0131n\u0131 da g\u00f6stermektedir.  <\/span><\/p>\n<p><b><br \/>\n  <i>\u00d6rne\u011fin,<\/i><br \/>\n<\/b><i><br \/>\n  <span style=\"font-weight: 400;\"> Bir geri d\u00f6n\u00fc\u015f\u00fcm program\u0131 ba\u015flatman\u0131n faydalar\u0131n\u0131 ve dezavantajlar\u0131n\u0131 kar\u015f\u0131la\u015ft\u0131rmak i\u00e7in, hem kurumsal sorumluluk gibi olumlu etkileri hem de y\u00fcksek uygulama maliyetleri gibi potansiyel olumsuz etkileri inceleyerek ak\u0131ll\u0131ca ve pratik kararlar verebilir veya alternatif \u00e7\u00f6z\u00fcmler \u00fcretebilirsiniz.<\/span><br \/>\n<\/i><\/p>\n<ol start=\"4\">\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">De\u011fi\u015fkenleri dahil edin<\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Kapsaml\u0131 bir kar\u015f\u0131la\u015ft\u0131rma <a href=\"https:\/\/www.questionpro.com\/blog\/unit-of-analysis\/\">analiz birimi<\/a>, genellikle her iki taraf\u0131 da etkileyen fakt\u00f6rleri g\u00f6z \u00f6n\u00fcnde bulundurdu\u011fundan, yaln\u0131zca art\u0131 ve eksilerin bir listesinden daha fazlas\u0131d\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De\u011fi\u015fkenler hem yaz\u0131n hava durumunun sevkiyat h\u0131zlar\u0131n\u0131 nas\u0131l etkiledi\u011fi gibi de\u011fi\u015ftirilemeyecek \u015feyler hem de yerel bir nakliyeciyle ne zaman \u00e7al\u0131\u015f\u0131laca\u011f\u0131 gibi de\u011fi\u015ftirilebilecek \u015feyler olabilir.<\/span><\/p>\n<ol start=\"5\">\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Analizleri d\u00fczenli olarak yap\u0131n<\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Kar\u015f\u0131la\u015ft\u0131rmal\u0131 analizler her t\u00fcrl\u00fc i\u015f uygulamas\u0131 i\u00e7in \u00f6nemlidir. Kar\u015f\u0131la\u015ft\u0131rmal\u0131 bir analizin bakt\u0131\u011f\u0131 farkl\u0131 alanlar\u0131 ve fakt\u00f6rleri g\u00f6z \u00f6n\u00fcnde bulundurun:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rakipler<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Envanter<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hisse senetleri ne kadar iyi<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Finansal durum<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">K\u00e2rl\u0131l\u0131k<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Temett\u00fcler ve gelirler<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Geli\u015ftirme ve ara\u015ft\u0131rma<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sat\u0131\u015f<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Kar\u015f\u0131la\u015ft\u0131rmal\u0131 bir analiz bir \u015firkette birden fazla departmana yard\u0131mc\u0131 olabilece\u011finden, bunlar\u0131 s\u0131k s\u0131k yapmak pazardaki de\u011fi\u015fikliklere ayak uydurman\u0131za ve g\u00fcncel kalman\u0131za yard\u0131mc\u0131 olabilir.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Sonu\u00e7<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Kar\u015f\u0131la\u015ft\u0131rmal\u0131 bir analizin i\u015fletmeniz i\u00e7in ne kadar iyi oldu\u011fundan bahsetmi\u015ftik. Ama olaylar\u0131n her zaman iki taraf\u0131 vard\u0131r. Bu iyi bir ge\u00e7ici \u00e7\u00f6z\u00fcmd\u00fcr, ancak yine de yapabiliyorsan\u0131z kendi kullan\u0131c\u0131 g\u00f6r\u00fc\u015fmelerinizi veya kullan\u0131c\u0131 testlerinizi yap\u0131n.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kar\u015f\u0131la\u015ft\u0131rmal\u0131 analizler yaparken e\u011flenece\u011finizi umuyoruz! Kar\u015f\u0131la\u015ft\u0131rmal\u0131 analiz her zaman kullanmay\u0131 sevdi\u011finiz bir y\u00f6ntemdir ve rakiplerden \u00f6\u011frenmenin amac\u0131 kendi fikirlerinizi eklemektir. Bu \u015fekilde sadece takip etmekle kalm\u0131yor, ayn\u0131 zamanda \u00f6\u011freniyor ve \u00fcretiyorsunuz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">QuestionPro, analiz s\u00fcrecinizde size yard\u0131mc\u0131 olabilir, hedeflerinizi kar\u015f\u0131layacak <a href=\"https:\/\/www.questionpro.com\/features\/survey-design\/\">bir anket<\/a> olu\u015fturup <a href=\"https:\/\/www.questionpro.com\/features\/survey-design\/\">tasarlayabilir<\/a> ve i\u015fletmenizin kar\u015f\u0131la\u015ft\u0131rmal\u0131 analizi i\u00e7in verileri analiz edebilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">QuestionPro&#8217;da, ara\u015ft\u0131rmac\u0131lara veri toplamalar\u0131 i\u00e7in anket yaz\u0131l\u0131m\u0131m\u0131z ve her t\u00fcrl\u00fc<a href=\"https:\/\/www.questionpro.com\/blog\/long-term-research\/\">uzun vadeli ara\u015ft\u0131rma<\/a> i\u00e7in bir i\u00e7g\u00f6r\u00fc k\u00fct\u00fcphanesi gibi ara\u00e7lar sunuyoruz. Bir demo rezervasyonu yapmak veya platformumuz hakk\u0131nda daha fazla bilgi edinmek istiyorsan\u0131z, buraya t\u0131klaman\u0131z yeterlidir.<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/research-edition-survey-software\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/button><br \/>\n<\/a>       <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1053&amp;sourceRef=blog\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>\u00dcCRETS\u0130Z DENEME<\/button><br \/>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bir i\u015fletme bir pazarlama kampanyas\u0131 ba\u015flatmak veya b\u00fcy\u00fcmek istedi\u011finde, kar\u015f\u0131la\u015ft\u0131rmal\u0131 bir analiz onlara \u00f6nemli kararlar almalar\u0131na yard\u0131mc\u0131 olacak bilgiler sa\u011flayabilir. 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