{"id":732404,"date":"2022-09-05T15:09:25","date_gmt":"2022-09-05T15:09:25","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/twitter-duygu-analizi-nedir-izlenecek-adimlar\/"},"modified":"2022-09-05T15:09:25","modified_gmt":"2022-09-05T15:09:25","slug":"twitter-duygu-analizi-nedir-izlenecek-adimlar","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/twitter-duygu-analizi-nedir-izlenecek-adimlar\/","title":{"rendered":"Twitter Duygu Analizi: Nedir + \u0130zlenecek Ad\u0131mlar"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Twitter duyarl\u0131l\u0131k analizi, bir tweet metnindeki negatif, pozitif veya n\u00f6tr duygular\u0131 tan\u0131mlar. Do\u011fal dil i\u015fleme (NLP) ve makine \u00f6\u011frenimini kullanan bir metin analizidir. Orijinal verilerden \u00f6znel bilgileri tan\u0131mlar ve \u00e7\u0131kar\u0131r, bir \u015firketin markas\u0131n\u0131n, \u00fcr\u00fcn\u00fcn\u00fcn veya hizmetinin sosyal duyarl\u0131l\u0131\u011f\u0131n\u0131 daha iyi anlamas\u0131n\u0131 sa\u011flar. Ayn\u0131 zamanda, m\u00fc\u015fterilerin \u00e7evrimi\u00e7i konu\u015fmalar\u0131n\u0131 analiz edin.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.questionpro.com\/features\/sentiment-analysis.html\">Duygu analizi<\/a> s\u0131kl\u0131kla m\u00fc\u015fteri geri bildirimlerini, anket yan\u0131tlar\u0131n\u0131 ve \u00fcr\u00fcn incelemelerini analiz etmek i\u00e7in kullan\u0131l\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Duygu analizinin baz\u0131 ilgili alanlar\u0131, sosyal a\u011flardaki mevcut topluluklardaki faaliyetlerin izlenmesi, itibar y\u00f6netimi ve m\u00fc\u015fteri deneyimidir.<\/span><\/p>\n<h2><b>Twitter Duygu Analizi Nedir?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Twitter duygu analizi, \u00f6zellikle Twitter&#8217;da bir dizi kelimenin arkas\u0131ndaki duygusal tonu belirleme s\u00fcrecidir. Duygu analizi arac\u0131, m\u00fc\u015fterilerin tutumlar\u0131, duygular\u0131 ve g\u00f6r\u00fc\u015fleriyle ilgili anlaml\u0131 bilgileri \u00e7\u0131karan otomatik bir tekniktir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bir marka etraf\u0131ndaki m\u00fc\u015fteri konu\u015fmalar\u0131n\u0131n s\u0131n\u0131fland\u0131r\u0131lmas\u0131 \u00e7ok \u00f6nemlidir ve a\u015fa\u011f\u0131da listelenen \u00e7izgileri takip edebilir:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bir markan\u0131n \u00fcr\u00fcn veya hizmetinin m\u00fc\u015fteriler i\u00e7in en \u00f6nemli \u00f6zellikleri.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bu marka \u00f6zellikleri etraf\u0131ndaki m\u00fc\u015fteri davran\u0131\u015flar\u0131 ve niyetleri.  <\/span><\/li>\n<\/ol>\n<p>Bu \u00f6zellikler, m\u00fc\u015fteriler aras\u0131ndaki marka itibar\u0131n\u0131 ve markayla ilgili konu\u015fmalar\u0131n\u0131 daha insani bir yakla\u015f\u0131mla analiz etmek i\u00e7in \u00f6nemli bir ara\u00e7t\u0131r.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-440118\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/09\/sentiment-analysis-example.jpg\" alt=\"Twitter Duyarl\u0131l\u0131k Analizi \u00d6rne\u011fi\" width=\"992\" height=\"546\"><\/p>\n<h2>Duygu Analizi neden \u00f6nemlidir?<\/h2>\n<p>Bir \u015firketin niteliksel verilerini, bilgiler farkl\u0131 platformlar arac\u0131l\u0131\u011f\u0131yla topland\u0131\u011f\u0131nda duygu analizi ile anlamland\u0131rabiliriz.<\/p>\n<ul>\n<li>\n<h3>M\u00fc\u015fterinin Sesi (VoC) Programlar\u0131<\/h3>\n<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.questionpro.com\/voice-of-customer.html\">M\u00fc\u015fterinin Sesi (VoC) Programlar\u0131<\/a>, m\u00fc\u015fterilerin bir marka hakk\u0131ndaki duygular\u0131n\u0131 ve endi\u015felerini daha iyi anlamak i\u00e7in toplanan geri bildirimlerdir. Bu, m\u00fc\u015fteri deneyiminin iyile\u015ftirilmesi i\u00e7in \u00e7ok \u00f6nemlidir. Bu veriler bize risk \u00f6nleme ve \u015firketin \u00fcr\u00fcn veya hizmetleriyle ilgili sorunlar\u0131 daha iyi \u00e7\u00f6zmeye y\u00f6nelik stratejiler geli\u015ftirme imkan\u0131 sa\u011flayacakt\u0131r.<\/p>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fterilerin nas\u0131l hissettiklerini ve g\u00f6r\u00fc\u015flerini de\u011ferlendirmek, artan sorunlar\u0131 ay\u0131rt etmenize ve ele alman\u0131za yard\u0131mc\u0131 olabilir. <a href=\"https:\/\/www.questionpro.com\/features\/net-promoter-score.html\">Net Tavsiye Skoru (NPS)<\/a> \u00e7al\u0131\u015fmalar\u0131 bu de\u011ferlendirmeleri yapman\u0131n en iyi yoludur. Varsay\u0131m ara\u015ft\u0131rmas\u0131, i\u00e7eri\u011fi NPS&#8217;nin itici g\u00fc\u00e7lerine d\u00f6n\u00fc\u015ft\u00fcr\u00fcr.<\/span><\/p>\n<ul>\n<li>\n<h3>M\u00fc\u015fteri Hizmetleri Deneyimi<\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">S\u0131ra d\u0131\u015f\u0131 bir m\u00fc\u015fteri menfaati kat\u0131l\u0131m\u0131 bir \u015firketi kurabilir ya da y\u0131kabilir. Tahmin ara\u015ft\u0131rmas\u0131 ve i\u00e7erik incelemesinin her ikisi de m\u00fc\u015fteri geri g\u00f6r\u00fc\u015fmelerine ba\u011flanabilir. Varsay\u0131m incelemesi, sorular\u0131 do\u011fru ki\u015filerle koordine ederek i\u015flem s\u00fcrelerini k\u0131saltabilir ve verimlili\u011fi art\u0131rabilir. Sonunda, m\u00fc\u015fteriler daha iyi uzakla\u015f\u0131r; \u00e7ok daha iyi ve daha g\u00fc\u00e7l\u00fc bir destek kat\u0131l\u0131m\u0131 ve kay\u0131p oranlar\u0131n\u0131 azaltabileceksiniz.  <\/span><\/p>\n<ul>\n<li>\n<h3>\u00dcr\u00fcn Deneyimi<\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Duygu analizi, m\u00fc\u015fterilerinizin \u00fcr\u00fcnlerinizin veya hizmetlerinizin \u00f6ne \u00e7\u0131kan \u00f6zellikleri ve faydalar\u0131 hakk\u0131nda ne hissetti\u011fini belirleyebilir. Bu, yard\u0131m sunabilir ve daha \u00f6nce dikkat edilmemi\u015f olabilecek f\u0131rsat alanlar\u0131n\u0131 ortaya \u00e7\u0131karabilir. Bu vitrindeki t\u00fcm rakipler \u00fczerinden belirli bir \u00fcr\u00fcn kategorisi hakk\u0131nda ele\u015ftiri i\u00e7in \u00e7evrimi\u00e7i \u00fcr\u00fcn denetimlerini ara\u015ft\u0131rabilirsiniz. Bu noktada, m\u00fc\u015fterilerinizin yakla\u015f\u0131k olarak z\u0131t d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fc konular\u0131 ortaya \u00e7\u0131karmak i\u00e7in tahmin incelemesi uygulayabileceksiniz. Bu, a\u00e7\u0131kl\u0131klar\u0131 veya eklem sorunlar\u0131n\u0131 ortaya \u00e7\u0131karabilir.<\/span><\/p>\n<ul>\n<li>\n<h3>Marka Duyarl\u0131l\u0131k Analizi<\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Bir markay\u0131 \u00e7evreleyen duygular, iyi bir m\u00fc\u015fteri deneyimi i\u00e7in g\u00f6z \u00f6n\u00fcnde bulundurulmas\u0131 gereken en \u00f6nemli fakt\u00f6rlerden biridir. Marka duyarl\u0131l\u0131\u011f\u0131na ba\u011fl\u0131 olarak sat\u0131\u015flar artar veya azal\u0131r. Bu ayn\u0131 zamanda <a href=\"https:\/\/www.questionpro.com\/blog\/brand-loyalty\/\">marka sadakatine<\/a> de yans\u0131r; olumlu duygular iyi yorumlar ve tavsiyelerle sonu\u00e7lan\u0131rken, olumsuz duygular m\u00fc\u015fteri kay\u0131p oranlar\u0131n\u0131 art\u0131r\u0131r. Duygu analizi, markalara m\u00fc\u015fterilerinin kendileri hakk\u0131nda nas\u0131l hissettiklerini izleyebilecekleri ara\u00e7lar sa\u011flar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Forumlardaki ve sosyal medya platformlar\u0131ndaki topluluklar\u0131 incelemek, markan\u0131z\u0131n itibar\u0131n\u0131n fark\u0131nda olmak i\u00e7in tavsiye edilir. \u015eirketler ayr\u0131ca b\u00fcy\u00fck resimdeki marka imaj\u0131n\u0131 anlamak i\u00e7in markalar\u0131n\u0131, \u00fcr\u00fcn adlar\u0131n\u0131 ve rakiplerinden bahsetmelerini de takip etmelidir. Bu, \u015firketlerin bir halkla ili\u015fkiler kampanyas\u0131n\u0131n veya yeni \u00fcr\u00fcn lansman\u0131n\u0131n genel marka duyarl\u0131l\u0131\u011f\u0131n\u0131 nas\u0131l etkiledi\u011fini de\u011ferlendirmelerine yard\u0131mc\u0131 olur.<\/span><\/p>\n<ul>\n<li>\n<h3>Sosyal Medya Duyarl\u0131l\u0131k Analizi<\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Sosyal medya, potansiyel m\u00fc\u015fterilere ula\u015fman\u0131n ve mevcut m\u00fc\u015fterileri elde tutman\u0131n en yetenekli yollar\u0131ndan biri olabilir. Sosyal medyadaki harika m\u00fc\u015fteri yorumlar\u0131 ve payla\u015f\u0131mlar\u0131, di\u011fer m\u00fc\u015fterileri bir \u015firketten sat\u0131n alma konusunda g\u00fc\u00e7lendirir. \u00d6te yandan, k\u00f6t\u00fc yorumlar ve de\u011ferlendirmeler piyasadaki en zararl\u0131 reklamlardan biri olabilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Convergys Corp. taraf\u0131ndan yap\u0131lan bir ara\u015ft\u0131rma, YouTube, Twitter veya Facebook&#8217;taki tek bir olumsuz yorumun bir \u015firkete 30&#8217;dan fazla m\u00fc\u015fteri kaybettirebilece\u011fini do\u011fruluyor.  <\/span><\/p>\n<ul>\n<li>\n<h3>Pazar Ara\u015ft\u0131rmas\u0131<\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Duygu analizi, \u015firketlerin yeni trendleri ay\u0131rt etmelerine, rakiplerini analiz etmelerine ve geli\u015fmekte olan pazarlar\u0131 test etmelerine yard\u0131mc\u0131 olabilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">  \u015eirketlerin rakiplerin de\u011ferlendirme puanlar\u0131n\u0131 analiz etmeleri gerekebilir. Bu bilgileri de\u011ferlendirmek i\u00e7in duygu analizi kullanmak, m\u00fc\u015fterilerin rakipler hakk\u0131nda neleri sevip neleri sevmediklerini anlamaya yard\u0131mc\u0131 olabilir.<\/span><\/p>\n<h2>Twitter Duyarl\u0131l\u0131k Analizine Genel Bak\u0131\u015f<\/h2>\n<p><span style=\"font-weight: 400;\">Twitter, kamuoyu i\u00e7in a\u00e7\u0131k bir \u015fekilde olu\u015fturulmu\u015f bir platformdur. T\u00fcketim toplumu da bir istisna de\u011fildir; onlar\u0131 g\u00fcncel konular\u0131 ele alan platformda bulaca\u011f\u0131m\u0131zdan eminiz. Twitter&#8217;da kanaat \u00f6nderlerini, \u00f6nemli influencer&#8217;lar\u0131 ve ilgili markalar\u0131 buluyoruz. \u015eirketler, Twitter duygu analizini kullanarak kullan\u0131c\u0131lar\u0131n \u00fcr\u00fcn ve hizmetlerle ilgili duygular\u0131, pazar e\u011filimleri ve rekabetin ba\u015far\u0131 ve ba\u015far\u0131s\u0131zl\u0131klar\u0131 hakk\u0131nda \u00e7ok daha net bir bak\u0131\u015f a\u00e7\u0131s\u0131na sahip olacakt\u0131r. Twitter, genel t\u00fcketici duyarl\u0131l\u0131\u011f\u0131 i\u00e7in m\u00fckemmel bir \u00f6l\u00e7\u00fctt\u00fcr. Bir ni\u015f ve pazar e\u011filimlerini incelemek faydal\u0131 olacakt\u0131r.<\/span><\/p>\n<ul>\n<li>\n<h3>Duygu analizi i\u00e7in neden twitter kullan\u0131lmal\u0131?<\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Twitter, sosyal \u00e7al\u0131\u015fmalar\u0131 \u00f6l\u00e7mek i\u00e7in nispeten yeni bir ara\u00e7t\u0131r. Herhangi bir konuda g\u00f6n\u00fcll\u00fc olarak g\u00f6r\u00fc\u015flerini yazan milyonlarca insandan bahsediyoruz. Veri toplama ve ara\u015ft\u0131rma i\u00e7in organik bir veri kayna\u011f\u0131d\u0131r. \u015eu anda \u00f6zellikle bilim ve i\u015f d\u00fcnyas\u0131 i\u00e7in sosyolojik, politik, ekonomik ve analitik analizler yap\u0131lmaktad\u0131r. Twitter, kamuoyunun nabz\u0131n\u0131 tutmak i\u00e7in muhtemelen en iyi yerdir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Belirli bir konuya y\u00f6nelik bireysel ve grup tepkilerini incelemek duygu analizi yapmakt\u0131r. Anketler veri toplamak i\u00e7in hala ola\u011fan\u00fcst\u00fc bir ara\u00e7 olsa da, ilgilenilen konuyla ilgili belirli tweetlerin temini Twitter&#8217;da i\u015flevseldir. Bu, her bir tweet&#8217;teki duyarl\u0131l\u0131\u011f\u0131n arkas\u0131ndaki davran\u0131\u015f\u0131n hesaplanmas\u0131na ve ard\u0131ndan sonu\u00e7lar\u0131n toplanmas\u0131na olanak tan\u0131r. \u015eirketler bu bilgileri, \u00fcr\u00fcn ve hizmetleri hakk\u0131nda kamuoyunun g\u00f6r\u00fc\u015flerini almak, riskten ka\u00e7\u0131nmak ve veriye dayal\u0131 kararlar almak i\u00e7in kullanmaktad\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yak\u0131n zamana kadar, bir marka, makale veya fayda hakk\u0131ndaki tweetleri analiz etmek manuel, karma\u015f\u0131k ve monoton bir i\u015fti; bir ki\u015finin konuyla ilgili tweetleri tek tek g\u00f6zden ge\u00e7irmesini, hangilerinin alakal\u0131 oldu\u011funu belirlemesini, dikkatlice incelemesini ve kriterlerine g\u00f6re s\u0131n\u0131fland\u0131rmas\u0131n\u0131 gerektiriyordu. Bu sadece s\u00fcrd\u00fcr\u00fclemez de\u011fil, ayn\u0131 zamanda pahal\u0131 ve zaman al\u0131c\u0131d\u0131r. Ayn\u0131 zamanda insan hatalar\u0131na kar\u015f\u0131 savunmas\u0131z hale getirir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Neyse ki yapay zeka alan\u0131ndaki teknolojik geli\u015fmeler, \u015firketlerin tweet duygu analizi i\u00e7in makine \u00f6\u011frenimi modellerini kullanmas\u0131na olanak sa\u011flad\u0131. Bu \u015fekilde, ihtiya\u00e7 duyduklar\u0131 bilgiyi ihtiya\u00e7 duyduklar\u0131 anda alabilirler.<\/span><\/p>\n<h2>Twitter Duygu Analizi ger\u00e7ekle\u015ftirme ad\u0131mlar\u0131<\/h2>\n<h3>1. Twitter verilerini toplay\u0131n<\/h3>\n<p><span style=\"font-weight: 400;\">Twitter&#8217;dan bilgi toplamak i\u00e7in \u015funlar\u0131 g\u00f6z \u00f6n\u00fcnde bulundurmal\u0131s\u0131n\u0131z:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>G\u00fcncel Tweetler<\/b><span style=\"font-weight: 400;\">: anahtar kelimeleri veya hashtag&#8217;leri ger\u00e7ek zamanl\u0131 olarak izlemek i\u00e7in kullan\u0131\u015fl\u0131d\u0131r.<\/span><\/li>\n<li><b>Tarihsel Tweetler<\/b><span style=\"font-weight: 400;\">: farkl\u0131 d\u00f6nemlerdeki duygular\u0131 kar\u015f\u0131la\u015ft\u0131rmak i\u00e7in de\u011ferlidir.<\/span><\/li>\n<\/ul>\n<h3>2. Verilerinizi haz\u0131rlay\u0131n<\/h3>\n<p><span style=\"font-weight: 400;\">Duygu analizi i\u00e7in ilgili tweetleri se\u00e7tikten sonra s\u0131ra verileri haz\u0131rlamaya geldi. Bir \u00e7al\u0131\u015fma veya duyarl\u0131l\u0131k analizi ger\u00e7ekle\u015ftirmek i\u00e7in veri se\u00e7erken k\u00fcrasyon yap\u0131lmal\u0131d\u0131r. Se\u00e7ilen i\u00e7eri\u011fin kalitesi ne kadar iyi olursa sonu\u00e7lar da o kadar iyi olur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Emojiler, fazladan bo\u015fluklar, konu d\u0131\u015f\u0131 referanslar vb. gibi alakas\u0131z bilgi veya maddelerin kald\u0131r\u0131lmas\u0131 gerekir. Haz\u0131rl\u0131\u011f\u0131n bir par\u00e7as\u0131 olarak, \u00f6rne\u011fin yinelenen veya botlar taraf\u0131ndan olu\u015fturulan tweetleri elemek i\u00e7in derinlemesine bir ara\u015ft\u0131rma yap\u0131lmal\u0131d\u0131r.<\/span><\/p>\n<h3>3. Verilerin Duygu Analizi<\/h3>\n<p><span style=\"font-weight: 400;\">Kalite \u00e7al\u0131\u015fmas\u0131 i\u00e7in uygun olan tweetler art\u0131k incelenmek \u00fczere bir duygu analizi arac\u0131na g\u00f6nderilebilir.  <\/span><\/p>\n<p>&nbsp;<\/p>\n<h4>Sonu\u00e7lar\u0131 g\u00f6rselle\u015ftirin<\/h4>\n<p><span style=\"font-weight: 400;\">Duygu analizi, elde edilen verileri ortaya \u00e7\u0131karmak i\u00e7in grafikler ve \u00e7izelgeler arac\u0131l\u0131\u011f\u0131yla KPI sonu\u00e7lar\u0131 \u00fcretir.  <\/span><span style=\"font-weight: 400;\">\u00c7evrimi\u00e7i itibar puan\u0131n\u0131z\u0131 y\u00fckseltmek, \u00e7evrimi\u00e7i varl\u0131\u011f\u0131n\u0131z i\u00e7in \u00f6nem ve g\u00fcvenilirlik olu\u015fturmay\u0131 gerektirir. Twitter duyarl\u0131l\u0131k analizi yaparak itibar puan\u0131n\u0131z\u0131 y\u00fckseltebilirsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Markan\u0131z\u0131n internet itibar\u0131, \u015firketinizin sahip olabilece\u011fi en \u00f6nemli varl\u0131kt\u0131r. T\u00fcketicilerin y\u00fczde 97&#8217;si yerel \u015firketleri internet \u00fczerinden ar\u0131yor. Potansiyel t\u00fcketiciler \u015firketiniz hakk\u0131nda bilgi edindiklerinde, izlenimlerine dayanarak fikir olu\u015fturur ve sat\u0131n alma kararlar\u0131 verirler.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130nternete koyduklar\u0131n\u0131z, i\u015f veya e\u011flence i\u00e7in kim oldu\u011funuzu do\u011fru bir \u015fekilde temsil eder. Bu ayak izi zamanla b\u00fcy\u00fcr ve yaln\u0131zca Twitter&#8217;da de\u011fil, Facebook, LinkedIn, Yelp vb. ortamlarda da foto\u011fraflar, yorumlar, retweetler ve g\u00f6nderiler i\u00e7erir. Bu etkile\u015fim, Google arac\u0131l\u0131\u011f\u0131yla h\u0131zl\u0131 bir \u015fekilde takip edilebilecek dijital bir iz b\u0131rak\u0131r. \u00c7evrimi\u00e7i itibar puan\u0131n\u0131z \u00f6l\u00e7\u00fclebilir ve bu puan\u0131 nas\u0131l y\u00fckseltece\u011finizi belirlerken g\u00f6z \u00f6n\u00fcnde bulundurman\u0131z gereken bir\u00e7ok de\u011fi\u015fken vard\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ger\u00e7ek zamanl\u0131 analizi g\u00f6rselle\u015ftirmenin iki farkl\u0131 yolu vard\u0131r &#8211; temel metin analizi veya jeo-uzamsal ger\u00e7ek zamanl\u0131 analiz.<\/span><\/p>\n<h4>Ger\u00e7ek zamanl\u0131 temel metin analizi<\/h4>\n<p>Tweetlerdeki metinleri analiz etmek ve ger\u00e7ek zamanl\u0131 duyarl\u0131l\u0131k puanlamas\u0131 yapmak zorlu bir i\u015ftir \u00e7\u00fcnk\u00fc verileri ak\u0131\u015f halinde i\u015flemeniz ve puanlaman\u0131z gerekir. Bir influencer g\u00f6sterge tablosu olu\u015fturmak da bu kullan\u0131m durumunda temeldir \u00e7\u00fcnk\u00fc burada &#8216;konum&#8217; ve influencer s\u0131ralamas\u0131 gibi di\u011fer veri noktalar\u0131 dikkate al\u0131nmaz. S\u0131f\u0131rdan bir ak\u0131\u015f temel analizi olu\u015fturmak i\u00e7in neler gerekti\u011fini merak ediyorsan\u0131z, daha fazlas\u0131n\u0131 <a href=\"https:\/\/realpython.com\/twitter-sentiment-python-docker-elasticsearch-kibana\/\">buradan<\/a> okuyun<\/p>\n<p><a href=\"https:\/\/realpython.com\/twitter-sentiment-python-docker-elasticsearch-kibana\/\"><img decoding=\"async\" src=\"https:\/\/files.realpython.com\/media\/twitter-sentiment-top-authors.86ee18e2b17a.png\" alt=\"Tweet say\u0131s\u0131na g\u00f6re en iyi Twitter kullan\u0131c\u0131lar\u0131 tablosu\"><\/a><\/p>\n<h4>Ger\u00e7ek zamanl\u0131 jeo-uzamsal analiz<\/h4>\n<p>K\u00fcresel markalar i\u00e7in, k\u00fcresel olarak neler olup bitti\u011fini anlamak \u00f6nemlidir. Marka itibar\u0131, m\u00fc\u015fteri beklentilerine odaklan\u0131larak takip edilen b\u00f6lgesel temsilcilik ve ileti\u015fim protokolleri ile y\u00f6netilebilir. Google benzeri bir harita aray\u00fcz\u00fcnde &#8216;salg\u0131nlar\u0131&#8217; ve trendleri anlamak, farkl\u0131 b\u00f6lgelerdeki ve k\u00fclt\u00fcrlerdeki farkl\u0131 m\u00fc\u015fterilerin olaylar\u0131 nas\u0131l yorumlad\u0131\u011f\u0131n\u0131 anlamay\u0131 kolayla\u015ft\u0131r\u0131r. Ak\u0131\u015f verileri (metin ve co\u011frafi veriler), makine \u00f6\u011frenimi ve reaktif g\u00f6sterge tablolar\u0131 ile u\u011fra\u015ft\u0131\u011f\u0131n\u0131z i\u00e7in bu \u00e7ok k\u0131sa s\u00fcrede son derece karma\u015f\u0131k hale gelir.<\/p>\n<p><a href=\"https:\/\/pathway.com\/developers\/showcases\/twitter\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-440415 size-full\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/09\/real-time-streaming-analytics-twitter1.gif\" alt=\"ger\u00e7ek zamanl\u0131 ak\u0131\u015f analizi twitter\" width=\"716\" height=\"387\"><\/a><\/p>\n<h2>QuestionPro ile Twitter Duygu Analizi<\/h2>\n<p>QuestionPro gibi platformlar, Twitter ve di\u011fer medyada duyarl\u0131l\u0131k analizinizi ger\u00e7ekle\u015ftirmeniz i\u00e7in size \u00e7e\u015fitli ara\u00e7lar ve i\u015flevler sa\u011flayacakt\u0131r.<\/p>\n<p>QuestionPro CX ile m\u00fc\u015fterilerinizin markan\u0131z hakk\u0131nda ne alg\u0131lad\u0131\u011f\u0131n\u0131 derinlemesine \u00f6\u011frenebilecek ve onlarla olan her t\u00fcrl\u00fc etkile\u015fiminizi de\u011ferlendirebileceksiniz.<\/p>\n<p>\u00c7ok say\u0131da i\u015flevi aras\u0131nda Duygu Analizi mod\u00fcl\u00fc, daha sonra analiz etmek \u00fczere sosyal a\u011flar ve inceleme portallar\u0131 gibi kanallar arac\u0131l\u0131\u011f\u0131yla hedef kitlenizden veri toplaman\u0131za olanak tan\u0131yacak ve burada geli\u015fmi\u015f veri filtrelemesi yapabileceksiniz.<\/p>\n<p>Bu yeterli de\u011filmi\u015f gibi, QuestionPro CX bir duygu analizi arac\u0131ndan \u00e7ok daha fazlas\u0131d\u0131r. Ayr\u0131ca \u00e7e\u015fitli memnuniyet, itibar y\u00f6netimi ve sosyal dinleme \u00e7al\u0131\u015fmalar\u0131 ger\u00e7ekle\u015ftirerek kamuoyunun size y\u00f6nelik alg\u0131s\u0131n\u0131 iyile\u015ftirerek markan\u0131z\u0131 g\u00fc\u00e7lendirebilirsiniz.<\/p>\n<p>Arac\u0131m\u0131z hakk\u0131nda daha fazla bilgi edinmek ister misiniz? Sizinle konu\u015fmaktan memnuniyet duyar\u0131z!<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/cx\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/button><br \/>\n<\/a>       <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1063&amp;sourceRef=home-cx\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>\u00dcCRETS\u0130Z DENEME<\/button><br \/>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Twitter duyarl\u0131l\u0131k analizi, bir tweet metnindeki negatif, pozitif veya n\u00f6tr duygular\u0131 tan\u0131mlar. Do\u011fal dil i\u015fleme (NLP) ve makine \u00f6\u011frenimini kullanan [&hellip;]<\/p>\n","protected":false},"author":66,"featured_media":564706,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1192,1187],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Twitter Duygu Analizi: Nedir + \u0130zlenecek Ad\u0131mlar | QuestionPro<\/title>\n<meta name=\"description\" content=\"Twitter duygu analizini kullanan \u015firketler, m\u00fc\u015fterilerinin duygular\u0131 hakk\u0131nda \u00e7ok daha net bir bak\u0131\u015f a\u00e7\u0131s\u0131na sahip olacakt\u0131r. 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