{"id":732411,"date":"2022-07-30T11:00:09","date_gmt":"2022-07-30T11:00:09","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/rekabet-analizi-adim-adim-kilavuz\/"},"modified":"2022-07-30T11:00:09","modified_gmt":"2022-07-30T11:00:09","slug":"rekabet-analizi-adim-adim-kilavuz","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/rekabet-analizi-adim-adim-kilavuz\/","title":{"rendered":"Rekabet Analizi: Ad\u0131m Ad\u0131m K\u0131lavuz"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Ne yaparsan\u0131z yap\u0131n, benzer \u00fcr\u00fcn ve hizmetler sunan ba\u015fka \u015firketler bulacaks\u0131n\u0131z. Rekabet\u00e7i bir pazarda rakiplerinizin \u00f6n\u00fcne ge\u00e7mek i\u00e7in onlar hakk\u0131nda \u00e7ok fazla bilgiye ve i\u00e7g\u00f6r\u00fcye ihtiyac\u0131n\u0131z vard\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rekabet analizi burada faydal\u0131 olabilir. Rakiplerinizi analiz etmek, onlar\u0131n pazarlama y\u00f6ntemlerini belirlemenize ve \u015firketinizin pazardaki g\u00fc\u00e7l\u00fc ve zay\u0131f y\u00f6nlerini de\u011ferlendirmenize yard\u0131mc\u0131 olacakt\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu yaz\u0131, herhangi bir i\u015fletmenin rekabet analizi yapmas\u0131 i\u00e7in eksiksiz bir k\u0131lavuzun ana hatlar\u0131n\u0131 \u00e7izmektedir. Sekt\u00f6r\u00fcn\u00fcz ve i\u015finiz hakk\u0131ndaki bilginizi de buna ekledi\u011finizde pratik bir \u015fey elde etmi\u015f olursunuz.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Rekabet analizi nedir?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Rekabet analizi, pazardaki rakiplerinizi bulma ve i\u015fletmenize k\u0131yasla g\u00fc\u00e7l\u00fc ve zay\u0131f y\u00f6nlerini belirlemek i\u00e7in planlar\u0131n\u0131 analiz etme y\u00f6ntemidir. Bu analiz, bilgi edinmeyi ve pazarlama stratejinizi geli\u015ftirmeyi ama\u00e7lamaktad\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pazarlamac\u0131lar ve i\u015fletme sahipleri, modern yaz\u0131l\u0131m ve teknolojileri kullanarak rakipleri hakk\u0131nda daha fazla bilgi edinebilirler. Rekabette bir ad\u0131m \u00f6nde olmak i\u00e7in d\u00fczenli olarak rekabet analizleri yapmak \u00e7ok \u00f6nemlidir. Rakiplerinizi tan\u0131mak onlar\u0131 yenmenize yard\u0131mc\u0131 olur.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Neden rekabet analizi yapmal\u0131s\u0131n\u0131z?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0130\u015fe mi giriyorsun? Ba\u015flamadan \u00f6nce, rekabetin bir analizini yapmak her zaman iyi bir fikirdir. Sadece startup&#8217;lar i\u00e7in de\u011fil, \u015firketin ya\u015fam d\u00f6ng\u00fcs\u00fcn\u00fcn her a\u015famas\u0131nda kullan\u0131m\u0131ndan faydalan\u0131labilir. Neden bir rekabet analizi yapman\u0131z gerekti\u011fini anlayal\u0131m:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rekabet analizi, rakiplerinizin eylemlerini ortaya \u00e7\u0131kar\u0131r ve \u015firketinizin ba\u015far\u0131s\u0131n\u0131 nas\u0131l etkileyebileceklerini belirler.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kazanan bir sonu\u00e7 i\u00e7in kendinizi konumland\u0131raca\u011f\u0131n\u0131z yerleri belirlemenize yard\u0131mc\u0131 olur.  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"> <a href=\"https:\/\/www.questionpro.com\/blog\/how-to-do-market-research-for-a-business-plan\/\">\u0130\u015f plan\u0131n\u0131z\u0131<\/a> nas\u0131l optimize edece\u011finizi daha iyi anlaman\u0131za yard\u0131mc\u0131 olur.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00dcr\u00fcn\u00fcn\u00fcz\u00fcn marka de\u011ferlerini ve onu rakiplerinden ay\u0131ran \u00f6zellikleri belirlemenize yard\u0131mc\u0131 olur.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Size geli\u015fiminizi \u00f6l\u00e7mek i\u00e7in bir yol sa\u011flar.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Yeni <a href=\"https:\/\/www.questionpro.com\/blog\/market-research-trends\/\">pazar ara\u015ft\u0131rmas\u0131 trendlerini<\/a> bulman\u0131za yard\u0131mc\u0131 olacak ve sizi sekt\u00f6r\u00fcn\u00fczdeki di\u011fer \u015firketlerin \u00f6n\u00fcne ge\u00e7irecektir.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Kar\u015f\u0131la\u015ft\u0131rmal\u0131 analiz: Ad\u0131m ad\u0131m k\u0131lavuz<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Rekabet analizinize ba\u015flamaya haz\u0131r oldu\u011funuzda, ara\u015ft\u0131rman\u0131z\u0131 yap\u0131land\u0131r\u0131lm\u0131\u015f ve d\u00fczenli tutmak i\u00e7in burada a\u00e7\u0131klanan y\u00f6ntemleri kullan\u0131n. T\u00fcm bu bilgileri tek bir yerde tutmak i\u00e7in bir elektronik tablo haz\u0131rlay\u0131n.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Rakiplerinizi \u00f6\u011frenin<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Analiz edilecek uygun rakiplerin belirlenmesi i\u015fin en \u00f6nemli k\u0131sm\u0131d\u0131r. Ba\u015flamak i\u00e7in, ger\u00e7ekten kiminle rekabet etti\u011finizi belirlemelisiniz. E\u011fer yapmazsan\u0131z, ara\u015ft\u0131rman\u0131z i\u015fe yaramaz. \u0130yi ya da k\u00f6t\u00fc, \u015firketinizin genel izlenimi se\u00e7ti\u011finiz rakipler taraf\u0131ndan \u015fekillendirilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rakiplerinizi birincil veya ikincil olarak belirleyerek i\u015fe ba\u015flay\u0131n. Bu, i\u015f ili\u015fkilerini belirlemenize yard\u0131mc\u0131 olacakt\u0131r.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Do\u011frudan rakipler:<\/b><span style=\"font-weight: 400;\">  Bu rakipler, sizinkiyle ayn\u0131 m\u00fc\u015fterilere benzer \u00fcr\u00fcn veya hizmetler satan i\u015fletmelerdir. Birincil rakipler olarak da bilinirler.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Dolayl\u0131 rakipler:<\/b><span style=\"font-weight: 400;\"> Bunlar, sizinle ayn\u0131 veya ilgili hizmetleri ve \u00fcr\u00fcnleri sunan ancak farkl\u0131 bir ihtiya\u00e7 veya kitle i\u00e7in olan ikincil rakiplerdir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u00dc\u00e7\u00fcnc\u00fcl rakipler:<\/b><span style=\"font-weight: 400;\">  Bu \u00fc\u00e7\u00fcnc\u00fc t\u00fcr rakiptir. Sizinkiyle bir \u015fekilde ili\u015fkili olabilecek bir \u00fcr\u00fcn sat\u0131yorlar, ancak sizinkiyle ger\u00e7ekten rekabet etmiyorlar.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Rakiplerinizin konumunu da bilmeniz gerekir. Rakip konumland\u0131rma, kendinizi di\u011ferlerinden ay\u0131rmak ve m\u00fc\u015fterileriniz aras\u0131nda olumlu bir itibar olu\u015fturmak i\u00e7in \u00e7ok \u00f6nemlidir. Rakiplerinizin konumunu belirlemek i\u00e7in bu kanallar\u0131 analiz edebilirsiniz:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sosyal medya<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00c7evrimi\u00e7i topluluklar<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Anahtar kelime ara\u015ft\u0131rmas\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Arama motoru sonu\u00e7 sayfas\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Web sitesi kopyas\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bas\u0131n B\u00fcltenleri<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">\u00dcr\u00fcn Sunumu ve Fiyatland\u0131rma<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Rakiplerinizi tan\u0131d\u0131ktan sonra onlar\u0131n ne satt\u0131\u011f\u0131na bakabilirsiniz. Rakibinizin t\u00fcm \u00fcr\u00fcn \u00f6zelliklerini listeleyin ve her birinin m\u00fc\u015fterilere sa\u011flad\u0131\u011f\u0131 de\u011feri a\u00e7\u0131klay\u0131n. L\u00fctfen fiyatlar\u0131n\u0131 ve m\u00fc\u015fterilere sunuyor olabilecekleri indirimleri not edin. A\u015fa\u011f\u0131daki sorular\u0131 g\u00f6z \u00f6n\u00fcnde bulundurun:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rakiplerinizin \u00fcr\u00fcnlerinin en \u00f6nemli par\u00e7alar\u0131 nelerdir?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rakibinizin en d\u00fc\u015f\u00fck fiyat\u0131 ne kadar?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fiyat\u0131 etkileyen en \u00f6nemli \u015feyler nelerdir?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rakibinizin \u00fcr\u00fcn\u00fcn\u00fc sizinkinden daha iyi yapan nedir?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rakibinizin \u00fcr\u00fcn\u00fcn\u00fcn iyi yapmad\u0131\u011f\u0131 \u015feyler nelerdir?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u00fc\u015fteriler rakibinizin \u00fcr\u00fcnleri hakk\u0131nda ne d\u00fc\u015f\u00fcn\u00fcyor?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00dcr\u00fcn ve hizmetlerini insanlara nas\u0131l ula\u015ft\u0131r\u0131yorlar?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u015eirketin rakiplerinden fark\u0131 nedir?<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">\u0130\u00e7erik kar\u015f\u0131la\u015ft\u0131rmas\u0131<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Art\u0131k ne t\u00fcr i\u00e7erikler yay\u0131nlad\u0131klar\u0131n\u0131 anlamak i\u00e7in analizinize ba\u015flayabilirsiniz. Bu i\u00e7erik varl\u0131klar\u0131n\u0131n ne s\u0131kl\u0131kla kullan\u0131laca\u011f\u0131n\u0131 \u00f6\u011frenin. Her hafta m\u0131 yoksa ayda bir mi yeni \u015feyler \u00e7\u0131kar\u0131yorlar? Yeni e-kitaplar ve vaka \u00e7al\u0131\u015fmalar\u0131 ne s\u0131kl\u0131kla yay\u0131nlan\u0131yor? Onlar\u0131n i\u00e7eriklerine bakarak, rakiplerinizden daha iyi yapman\u0131z gereken de\u011fi\u015fiklikleri g\u00f6rebilirsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Onlar\u0131n i\u00e7erik stratejisini bulduktan sonra sizinkiyle kar\u015f\u0131la\u015ft\u0131rabilirsiniz. \u00d6rne\u011fin, rakipleriniz d\u00fczenli olarak vaka \u00e7al\u0131\u015fmalar\u0131 yay\u0131nl\u0131yorsa, kaliteli potansiyel m\u00fc\u015fterilerinizin onlara ge\u00e7mesinin nedeni bu olabilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bloglar\u0131n\u0131 daha yak\u0131ndan inceleyin. Rakipleriniz haftada \u00fc\u00e7 kez yay\u0131n yap\u0131yor ve siz iki haftada bir yay\u0131n yap\u0131yorsan\u0131z, daha d\u00fczenli yay\u0131n yaparak daha fazla web sitesi trafi\u011fi olu\u015fturabilirsiniz. Neyin i\u015fe yarad\u0131\u011f\u0131n\u0131 bulmak \u00f6nemli bir k\u0131s\u0131md\u0131r, ancak i\u015fe yaramayan bir \u015feyi kopyalamaya \u00e7al\u0131\u015fman\u0131n bir anlam\u0131 yoktur.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Rakiplerin pazarlama stratejilerini anlamak<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0130yi bir \u00fcr\u00fcn veya hizmet sizi kap\u0131dan i\u00e7eri sokar, ancak pazarlama sizi zirveye ta\u015f\u0131r. Ne yaz\u0131k ki \u00e7o\u011fu i\u015fletme rakiplerinin kendilerini nas\u0131l pazarlad\u0131\u011f\u0131na bakm\u0131yor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rakibinizin pazarlama stratejisini anlamak i\u00e7in farkl\u0131 bir bak\u0131\u015f a\u00e7\u0131s\u0131 gerekir. Hangi tekliflerin reklam\u0131n\u0131 yapt\u0131klar\u0131n\u0131, ileti\u015fim listelerini nas\u0131l olu\u015fturduklar\u0131n\u0131 ve y\u00f6nettiklerini ve \u00e7evrimi\u00e7i materyalleri nas\u0131l payla\u015ft\u0131klar\u0131n\u0131 anlaman\u0131z ve \u00f6\u011frenmeniz gerekir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rakibinizin pazarlamas\u0131n\u0131 potansiyel bir m\u00fc\u015fteri gibi kontrol edebilirsiniz. \u015e\u00f6yle yapaca\u011f\u0131z:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Haber b\u00fcltenlerine kaydolmak<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Blog abonelikleri<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sosyal medyay\u0131 takip edin<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Herhangi bir \u015fey sat\u0131n almak<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Rakiplerin pazarlama stratejilerine odaklanmay\u0131 anlamak i\u00e7in a\u015fa\u011f\u0131daki sorular\u0131 da de\u011ferlendirebilirsiniz:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rakipleriniz sizin hedeflemedi\u011finiz hangi anahtar kelimeleri hedefliyor?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hangi i\u00e7erikleri pop\u00fcler?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rakipleriniz sosyal medyay\u0131 nas\u0131l kullan\u0131yor?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ziyaret\u00e7ileri rakibin web sitesine y\u00f6nlendiren nedir?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Bu metrikleri ve di\u011fer destek y\u00f6ntemlerini analiz ederek rakiplerinizin stratejileri hakk\u0131nda \u00e7ok \u015fey \u00f6\u011frenebilirsiniz.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Sosyal medyalar\u0131na g\u00f6z at\u0131n<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Ard\u0131ndan, rakiplerinizin sosyal medyay\u0131 nas\u0131l kulland\u0131\u011f\u0131n\u0131 ve tan\u0131t\u0131m yapt\u0131\u011f\u0131n\u0131 belirleyin. Ne t\u00fcr bilgiler yay\u0131nlad\u0131klar\u0131n\u0131 ve bunlar\u0131 ne s\u0131kl\u0131kla yay\u0131nlad\u0131klar\u0131n\u0131 \u00f6\u011frenin. A\u015fa\u011f\u0131daki gibi sorular\u0131 d\u00fc\u015f\u00fcn\u00fcn:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0130\u00e7erikleri nedir?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marka etkile\u015fimini art\u0131rmak i\u00e7in g\u00f6rsel i\u00e7erik kullan\u0131yorlar m\u0131?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Etkinlikler veya k\u00fclt\u00fcrel foto\u011fraflar y\u00fckl\u00fcyorlar m\u0131?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0130nsanlar g\u00f6nderilerine t\u0131kl\u0131yor mu?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Nas\u0131l tepki verdiklerine bir bak\u0131n. Farkl\u0131 sosyal medya platformlar\u0131n\u0131 inceleyin ve toplam takip\u00e7i say\u0131lar\u0131n\u0131, g\u00f6nderi yorumlar\u0131n\u0131, tepkilerini ve payla\u015f\u0131mlar\u0131n\u0131 not edin.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">SWOT Analizi<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Verilerinizi bir SWOT analizi ile geli\u015ftirin. Bu, genel bir notu de\u011ferlendirirken bir rakibin g\u00fc\u00e7l\u00fc ve zay\u0131f y\u00f6nlerini, f\u0131rsatlar\u0131n\u0131 ve tehditlerini g\u00f6z \u00f6n\u00fcnde bulunduraca\u011f\u0131n\u0131z anlam\u0131na gelir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">G\u00fc\u00e7l\u00fc ve zay\u0131f y\u00f6nler \u015fu anda olanlara dayan\u0131r. Bunlar\u0131 zaman i\u00e7inde de\u011fi\u015ftirebilirsiniz. F\u0131rsatlar ve tehditler eri\u015fiminizin d\u0131\u015f\u0131nda. Gelecek i\u00e7in planlar yapman\u0131z m\u00fcmk\u00fcnd\u00fcr, ancak onlar\u0131 etkileyemezsiniz. \u0130\u015fte sizi harekete ge\u00e7irecek birka\u00e7 soru:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Markan\u0131z\u0131n rekabeti<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rakibinizin zay\u0131f noktas\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rakiplerinize kar\u015f\u0131 marka avantaj\u0131n\u0131z<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tehdit alt\u0131ndaki alanlar<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Varl\u0131klar<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Y\u0131lda bir kez SWOT analizi yapmak iyi bir uygulamad\u0131r. Rakiplerinizin zay\u0131f y\u00f6nlerinin sizinkilere k\u0131yasla nas\u0131l oldu\u011funu ve sizin zay\u0131f y\u00f6nlerinizin onlar\u0131nkilere k\u0131yasla nas\u0131l oldu\u011funu g\u00f6receksiniz. Bunu yapmak, i\u015fletmenizi daha iyi bir konuma getirebilir ve markan\u0131z\u0131n nerede biraz \u00e7al\u0131\u015fmaya ihtiyac\u0131 oldu\u011funu g\u00f6rmeye ba\u015flayabilir.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Sonu\u00e7<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Art\u0131k rekabet analizi ve nas\u0131l yap\u0131laca\u011f\u0131 hakk\u0131nda bir fikriniz var. Bir rekabet analizi yap\u0131n ve her bir rakibin t\u00fcm ara\u015ft\u0131rma bulgular\u0131n\u0131 kullan\u0131n. \u00c7al\u0131\u015fman\u0131z\u0131n daha iyi olabilecek k\u0131s\u0131mlar\u0131n\u0131 bulun. Aramaya devam ederseniz bir \u015feyler bulursunuz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bir i\u015fe ba\u015flarken, rekabete bakmak \u00e7ok \u00f6nemlidir. Her \u00fc\u00e7 ayda bir ila y\u0131lda bir kez rakip analizi yapman\u0131z\u0131 \u00f6neririz. Bu size bulduklar\u0131n\u0131z hakk\u0131nda d\u00fc\u015f\u00fcnme ve ilerlemenizi takip etme f\u0131rsat\u0131 verir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">QuestionPro sadece bir anket yaz\u0131l\u0131m\u0131 de\u011fildir; \u00e7ok daha fazlas\u0131n\u0131 yapar. Her sekt\u00f6r ve her t\u00fcr sorun i\u00e7in bir \u00e7\u00f6z\u00fcm\u00fcm\u00fcz var. Ayr\u0131ca verileri y\u00f6netmek i\u00e7in Insights Hub ara\u015ft\u0131rma havuzumuz gibi platformlar\u0131m\u0131z da var.<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/research-edition-survey-software\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/button><br \/>\n<\/a>       <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1053&amp;sourceRef=blog\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>\u00dcCRETS\u0130Z DENEME<\/button><br \/>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ne yaparsan\u0131z yap\u0131n, benzer \u00fcr\u00fcn ve hizmetler sunan ba\u015fka \u015firketler bulacaks\u0131n\u0131z. Rekabet\u00e7i bir pazarda rakiplerinizin \u00f6n\u00fcne ge\u00e7mek i\u00e7in onlar hakk\u0131nda [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":715897,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1118],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rekabet Analizi: Ad\u0131m Ad\u0131m K\u0131lavuz | QuestionPro<\/title>\n<meta name=\"description\" content=\"Rekabet analizi, rakip i\u015fletmeler hakk\u0131nda veri toplamaya ve analiz etmeye odaklanan bir t\u00fcr stratejik ara\u015ft\u0131rmad\u0131r. Daha fazlas\u0131n\u0131 \u00f6\u011frenin.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/tr\/rekabet-analizi-adim-adim-kilavuz\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rekabet Analizi: Ad\u0131m Ad\u0131m K\u0131lavuz | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"Rekabet analizi, rakip i\u015fletmeler hakk\u0131nda veri toplamaya ve analiz etmeye odaklanan bir t\u00fcr stratejik ara\u015ft\u0131rmad\u0131r. Daha fazlas\u0131n\u0131 \u00f6\u011frenin.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/tr\/rekabet-analizi-adim-adim-kilavuz\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-30T11:00:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/07\/competitive-analysis.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"992\" \/>\n\t<meta property=\"og:image:height\" content=\"594\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fabyio Villegas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fabyio Villegas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/rekabet-analizi-adim-adim-kilavuz\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/rekabet-analizi-adim-adim-kilavuz\/\"},\"author\":{\"name\":\"Fabyio Villegas\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/4f0c1596eb1a64b215717f16e263068d\"},\"headline\":\"Rekabet Analizi: Ad\u0131m Ad\u0131m K\u0131lavuz\",\"datePublished\":\"2022-07-30T11:00:09+00:00\",\"dateModified\":\"2022-07-30T11:00:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/rekabet-analizi-adim-adim-kilavuz\/\"},\"wordCount\":1515,\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#organization\"},\"articleSection\":[\"Ara\u015ft\u0131rma Ara\u00e7lar\u0131 ve Uygulamalar\u0131\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/rekabet-analizi-adim-adim-kilavuz\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/tr\/rekabet-analizi-adim-adim-kilavuz\/\",\"name\":\"Rekabet Analizi: Ad\u0131m Ad\u0131m K\u0131lavuz | QuestionPro\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#website\"},\"datePublished\":\"2022-07-30T11:00:09+00:00\",\"dateModified\":\"2022-07-30T11:00:09+00:00\",\"description\":\"Rekabet analizi, rakip i\u015fletmeler hakk\u0131nda veri toplamaya ve analiz etmeye odaklanan bir t\u00fcr stratejik ara\u015ft\u0131rmad\u0131r. Daha fazlas\u0131n\u0131 \u00f6\u011frenin.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/rekabet-analizi-adim-adim-kilavuz\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.questionpro.com\/blog\/tr\/rekabet-analizi-adim-adim-kilavuz\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/rekabet-analizi-adim-adim-kilavuz\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Ev\",\"item\":\"https:\/\/www.questionpro.com\/blog\/tr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ara\u015ft\u0131rma Ara\u00e7lar\u0131 ve Uygulamalar\u0131\",\"item\":\"https:\/\/www.questionpro.com\/blog\/tr\/category\/arastirma-araclari-ve-uygulamalari\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Rekabet Analizi: Ad\u0131m Ad\u0131m K\u0131lavuz\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#website\",\"url\":\"https:\/\/www.questionpro.com\/blog\/tr\/\",\"name\":\"QuestionPro\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.questionpro.com\/blog\/tr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"tr\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#organization\",\"name\":\"QuestionPro\",\"url\":\"https:\/\/www.questionpro.com\/blog\/tr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"contentUrl\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"caption\":\"QuestionPro\"},\"image\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/questionpro\",\"https:\/\/twitter.com\/questionpro\",\"https:\/\/www.linkedin.com\/company\/questionpro\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/4f0c1596eb1a64b215717f16e263068d\",\"name\":\"Fabyio Villegas\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c1eda364265c66792ad93d208502b662?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c1eda364265c66792ad93d208502b662?s=96&d=mm&r=g\",\"caption\":\"Fabyio Villegas\"},\"description\":\"Copywriter and SEO Specialist. With over 11 years of experience in Digital Marketing and Educational Content Curation.\",\"url\":\"https:\/\/www.questionpro.com\/blog\/tr\/author\/fabiola\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Rekabet Analizi: Ad\u0131m Ad\u0131m K\u0131lavuz | QuestionPro","description":"Rekabet analizi, rakip i\u015fletmeler hakk\u0131nda veri toplamaya ve analiz etmeye odaklanan bir t\u00fcr stratejik ara\u015ft\u0131rmad\u0131r. Daha fazlas\u0131n\u0131 \u00f6\u011frenin.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.questionpro.com\/blog\/tr\/rekabet-analizi-adim-adim-kilavuz\/","og_locale":"tr_TR","og_type":"article","og_title":"Rekabet Analizi: Ad\u0131m Ad\u0131m K\u0131lavuz | QuestionPro","og_description":"Rekabet analizi, rakip i\u015fletmeler hakk\u0131nda veri toplamaya ve analiz etmeye odaklanan bir t\u00fcr stratejik ara\u015ft\u0131rmad\u0131r. Daha fazlas\u0131n\u0131 \u00f6\u011frenin.","og_url":"https:\/\/www.questionpro.com\/blog\/tr\/rekabet-analizi-adim-adim-kilavuz\/","og_site_name":"QuestionPro","article_publisher":"https:\/\/www.facebook.com\/questionpro","article_published_time":"2022-07-30T11:00:09+00:00","og_image":[{"width":992,"height":594,"url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/07\/competitive-analysis.jpg","type":"image\/jpeg"}],"author":"Fabyio Villegas","twitter_card":"summary_large_image","twitter_creator":"@questionpro","twitter_site":"@questionpro","twitter_misc":{"Yazan:":"Fabyio Villegas","Tahmini okuma s\u00fcresi":"8 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.questionpro.com\/blog\/tr\/rekabet-analizi-adim-adim-kilavuz\/#article","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/rekabet-analizi-adim-adim-kilavuz\/"},"author":{"name":"Fabyio Villegas","@id":"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/4f0c1596eb1a64b215717f16e263068d"},"headline":"Rekabet Analizi: Ad\u0131m Ad\u0131m K\u0131lavuz","datePublished":"2022-07-30T11:00:09+00:00","dateModified":"2022-07-30T11:00:09+00:00","mainEntityOfPage":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/rekabet-analizi-adim-adim-kilavuz\/"},"wordCount":1515,"publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/#organization"},"articleSection":["Ara\u015ft\u0131rma Ara\u00e7lar\u0131 ve Uygulamalar\u0131"],"inLanguage":"tr"},{"@type":"WebPage","@id":"https:\/\/www.questionpro.com\/blog\/tr\/rekabet-analizi-adim-adim-kilavuz\/","url":"https:\/\/www.questionpro.com\/blog\/tr\/rekabet-analizi-adim-adim-kilavuz\/","name":"Rekabet Analizi: Ad\u0131m Ad\u0131m K\u0131lavuz | QuestionPro","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/#website"},"datePublished":"2022-07-30T11:00:09+00:00","dateModified":"2022-07-30T11:00:09+00:00","description":"Rekabet analizi, rakip i\u015fletmeler hakk\u0131nda veri toplamaya ve analiz etmeye odaklanan bir t\u00fcr stratejik ara\u015ft\u0131rmad\u0131r. Daha fazlas\u0131n\u0131 \u00f6\u011frenin.","breadcrumb":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/rekabet-analizi-adim-adim-kilavuz\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.questionpro.com\/blog\/tr\/rekabet-analizi-adim-adim-kilavuz\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.questionpro.com\/blog\/tr\/rekabet-analizi-adim-adim-kilavuz\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Ev","item":"https:\/\/www.questionpro.com\/blog\/tr\/"},{"@type":"ListItem","position":2,"name":"Ara\u015ft\u0131rma Ara\u00e7lar\u0131 ve Uygulamalar\u0131","item":"https:\/\/www.questionpro.com\/blog\/tr\/category\/arastirma-araclari-ve-uygulamalari\/"},{"@type":"ListItem","position":3,"name":"Rekabet Analizi: Ad\u0131m Ad\u0131m K\u0131lavuz"}]},{"@type":"WebSite","@id":"https:\/\/www.questionpro.com\/blog\/tr\/#website","url":"https:\/\/www.questionpro.com\/blog\/tr\/","name":"QuestionPro","description":"","publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.questionpro.com\/blog\/tr\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"tr"},{"@type":"Organization","@id":"https:\/\/www.questionpro.com\/blog\/tr\/#organization","name":"QuestionPro","url":"https:\/\/www.questionpro.com\/blog\/tr\/","logo":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/logo\/image\/","url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","contentUrl":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","caption":"QuestionPro"},"image":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/questionpro","https:\/\/twitter.com\/questionpro","https:\/\/www.linkedin.com\/company\/questionpro\/"]},{"@type":"Person","@id":"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/4f0c1596eb1a64b215717f16e263068d","name":"Fabyio Villegas","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c1eda364265c66792ad93d208502b662?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c1eda364265c66792ad93d208502b662?s=96&d=mm&r=g","caption":"Fabyio Villegas"},"description":"Copywriter and SEO Specialist. With over 11 years of experience in Digital Marketing and Educational Content Curation.","url":"https:\/\/www.questionpro.com\/blog\/tr\/author\/fabiola\/"}]}},"featured_image_src":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/07\/competitive-analysis.jpg","featured_image_src_square":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/07\/competitive-analysis.jpg","author_info":{"display_name":"Fabyio Villegas","author_link":"https:\/\/www.questionpro.com\/blog\/tr\/author\/fabiola\/"},"_links":{"self":[{"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/posts\/732411"}],"collection":[{"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/users\/49"}],"replies":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/comments?post=732411"}],"version-history":[{"count":0,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/posts\/732411\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/media\/715897"}],"wp:attachment":[{"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/media?parent=732411"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/categories?post=732411"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/tags?post=732411"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}