{"id":735204,"date":"2018-07-06T02:49:20","date_gmt":"2018-07-06T09:49:20","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/nicel-gozlem-tanim-ozellikler-ve-ornekler\/"},"modified":"2018-07-06T02:49:20","modified_gmt":"2018-07-06T02:49:20","slug":"nicel-gozlem-tanim-ozellikler-ve-ornekler","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/nicel-gozlem-tanim-ozellikler-ve-ornekler\/","title":{"rendered":"Nicel G\u00f6zlem: Tan\u0131m, \u00d6zellikler ve \u00d6rnekler"},"content":{"rendered":"<h2>Nicel G\u00f6zlem Tan\u0131m\u0131<\/h2>\n<p><span style=\"font-weight: 400;\">Nicel g\u00f6zlem, \u00f6ncelikle say\u0131lara ve de\u011ferlere odaklanan nesnel bir veri koleksiyonudur &#8211; &#8220;bir nicelikle ili\u015fkili, niceli\u011fe ait veya nicelik a\u00e7\u0131s\u0131ndan tasvir edilen&#8221; anlam\u0131na gelir. Nicel g\u00f6zlem sonu\u00e7lar\u0131, istatistiksel ve say\u0131sal analiz y\u00f6ntemleri kullan\u0131larak elde edilmi\u015ftir. Ya\u015f, \u015fekil, a\u011f\u0131rl\u0131k, hacim, \u00f6l\u00e7ek vb. gibi say\u0131sal bir de\u011ferle ili\u015fkilendirilebilen herhangi bir varl\u0131\u011f\u0131n g\u00f6zlemlenmesi anlam\u0131na gelir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu g\u00f6zlem tekni\u011fi, hedef pazar\u0131 en iyi \u015fekilde temsil eden bir \u00f6rneklem \u00fczerinde ger\u00e7ekle\u015ftirilir. Bir pop\u00fclasyonda var olan \u00e7e\u015fitliliklerin \u00e7o\u011funu g\u00f6z \u00f6n\u00fcnde bulundurarak g\u00f6zlem yap\u0131labilmesi i\u00e7in daha b\u00fcy\u00fck bir \u00f6rneklem b\u00fcy\u00fckl\u00fc\u011f\u00fcne sahip olmak \u00f6nemlidir. Geni\u015f bir n\u00fcfus dikkate al\u0131nd\u0131\u011f\u0131nda, g\u00f6zlem sonu\u00e7lar\u0131n\u0131n daha y\u00fcksek g\u00fcvenilirli\u011fe sahip olmas\u0131 muhtemeldir. Bir pazar ara\u015ft\u0131rmac\u0131s\u0131 \u00f6rneklemden veri toplad\u0131ktan sonra analiz s\u00fcreci ba\u015flar ve g\u00f6zlemlenen sonu\u00e7lara ula\u015f\u0131l\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">G\u00fcney Alabama \u00dcniversitesi Kantitatif G\u00f6zlemi &#8220;Standartla\u015ft\u0131r\u0131lm\u0131\u015f G\u00f6zlem&#8221; olarak adland\u0131rm\u0131\u015ft\u0131r ve istatistiksel olarak g\u00f6zlemlenen bilgiler \u00fcretti\u011fi i\u00e7in \u00e7o\u011funlukla bilimsel ara\u015ft\u0131rmalarda kullan\u0131l\u0131r. Niceliksel g\u00f6zlemler genellikle \u015fu yollarla ger\u00e7ekle\u015ftirilir  <\/span><a href=\"https:\/\/www.questionpro.com\/tour\/\"><br \/>\n  <span style=\"font-weight: 400;\">anketler<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">, anketler veya <\/span><a href=\"https:\/\/www.questionpro.com\/poll-software.html\"><br \/>\n  <span style=\"font-weight: 400;\">anketler<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">. <\/span> <\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Daha fazla bilgi edinin: <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/quantitative-market-research\/\"><br \/>\n  <span style=\"font-weight: 400;\">Kantitatif Pazar Ara\u015ft\u0131rmas\u0131<\/span><br \/>\n<\/a><\/p>\n<h3>Nicel G\u00f6zlem \u00d6zellikleri<\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><b>Do\u011fruluk:<\/b><span style=\"font-weight: 400;\"> Nicel g\u00f6zlem alt\u0131nda, veriler \u00f6l\u00e7\u00fclebilir (nicelle\u015ftirilebilir) ve bu nedenle, a\u015fa\u011f\u0131daki gibi di\u011fer y\u00f6ntemlere k\u0131yasla do\u011fru sonu\u00e7lar \u00fcretir <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/qualitative-observation\/\"><br \/>\n  <span style=\"font-weight: 400;\">nitel g\u00f6zlem<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">  Bu da \u00f6l\u00e7\u00fclemeyen sonu\u00e7lar \u00fcretir. \u00d6rne\u011fin, deniz seviyesinde suyun kaynama s\u0131cakl\u0131\u011f\u0131n\u0131n 100\u00b0C olmas\u0131 nicel bir g\u00f6zlemdir.  <\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Sabit Sonu\u00e7lar:<\/b><span style=\"font-weight: 400;\"> Bu g\u00f6zlem y\u00f6nteminin sonu\u00e7lar\u0131 sabittir &#8211; deniz seviyesinde suyun kaynama noktas\u0131 100\u00b0C olacakt\u0131r ve di\u011fer de\u011fi\u015fkenler sabitken de\u011fi\u015fmeyecektir. <\/span> <\/li>\n<li style=\"font-weight: 400;\"><b>\u00d6rneklem Olu\u015fturma:<\/b><span style=\"font-weight: 400;\"> Nicel g\u00f6zlem i\u00e7in bir \u00f6rneklem olu\u015fturulmal\u0131 ve ara\u015ft\u0131rmac\u0131lar\u0131n g\u00f6zlemi t\u00fcm pop\u00fclasyona genelleyebilmesi i\u00e7in bu \u00f6rneklemin boyutu olduk\u00e7a b\u00fcy\u00fck olmal\u0131d\u0131r. <\/span> <\/li>\n<li style=\"font-weight: 400;\"><b>Bilimsel Ara\u015ft\u0131rma:<\/b><span style=\"font-weight: 400;\"> Bu y\u00f6ntem, esas olarak bilimsel ara\u015ft\u0131rmalar i\u00e7in birden fazla y\u00f6n\u00fc \u00f6l\u00e7er ve &#8220;nicelle\u015ftirir&#8221;.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>\u00d6nyarg\u0131s\u0131z Sonu\u00e7lar:<\/b><span style=\"font-weight: 400;\"> Sonu\u00e7lar nicelle\u015ftirildi\u011fi i\u00e7in, bunlardan t\u00fcretilen g\u00f6zlemler \u00f6nyarg\u0131s\u0131zd\u0131r, ancak <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/margin-of-error\/\"><br \/>\n  <span style=\"font-weight: 400;\">hata pay\u0131<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> ve genellikle bir hipoteze dayan\u0131r. <\/span> <\/li>\n<li style=\"font-weight: 400;\"><b>Sonu\u00e7lar\u0131n g\u00fcvenilirli\u011fini art\u0131r\u0131n:<\/b><span style=\"font-weight: 400;\">  Bir pazarlamac\u0131n\u0131n nitel g\u00f6zlemiyle ba\u011flant\u0131l\u0131 bir niceli\u011fe sahip olabilmesi i\u00e7in nicel g\u00f6zlem de yapmas\u0131 gerekir. Sonu\u00e7lar \u00fczerindeki g\u00fcvenilirli\u011fi art\u0131rmak i\u00e7in nitel g\u00f6zlem i\u00e7in nicel bir sonu\u00e7 t\u00fcretilebilir.  <\/span><\/li>\n<li style=\"font-weight: 400;\"><b>\u0130statistiksel analiz y\u00fcr\u00fctmek:<\/b><span style=\"font-weight: 400;\"> Nicel g\u00f6zlem, bir ifadenin istatistiksel analizini yaparak ayr\u0131nt\u0131lar\u0131 do\u011frular. <\/span> <\/li>\n<li style=\"font-weight: 400;\"><b>Say\u0131sal sonu\u00e7lar:<\/b><span style=\"font-weight: 400;\"> Nicel g\u00f6zlemin t\u00fcm sonu\u00e7lar\u0131 say\u0131sald\u0131r. <\/span> <\/li>\n<li style=\"font-weight: 400;\"><b>\u00c7e\u015fitli aletler kullan\u0131n:<\/b><span style=\"font-weight: 400;\"> Cetvel, termometre, terazi gibi aletler nicel g\u00f6zlem i\u00e7in kullan\u0131l\u0131r. <\/span> <\/li>\n<li style=\"font-weight: 400;\"><b>Verileri i\u015fleme ve analiz etme y\u00f6ntemleri:<\/b><span style=\"font-weight: 400;\">  Toplanan bilgileri i\u015flemek ve analiz etmek i\u00e7in \u00e7e\u015fitli y\u00f6ntemler vard\u0131r. Zengin nicel g\u00f6zlemsel veriler kodlar\/puanlar kullan\u0131larak i\u015flenebilir, \u00f6rne\u011fin toplanan verileri analiz etmek i\u00e7in de\u011ferlendirme \u00f6l\u00e7ekleri, kontrol listeleri, tablolar vb. olu\u015fturulabilir.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Bir plan olu\u015fturun:<\/b><span style=\"font-weight: 400;\">  G\u00f6zlemin amac\u0131na ba\u011fl\u0131 olarak nicel bir g\u00f6zlem plan\u0131 olu\u015fturulur. Bu plan temelinde, ayarlar de\u011fi\u015ftirilir ve bu g\u00f6zlemi ger\u00e7ekle\u015ftirme y\u00f6ntemine karar verilir.<\/span><\/li>\n<\/ul>\n<p class=\"text-center\"><strong>Anketler ile Nicel G\u00f6zlem i\u00e7g\u00f6r\u00fcleri toplamaya ba\u015flay\u0131n<\/strong><\/p>\n<p class=\"text-center\"><a class=\"btn blogcta\" href=\"\/a\/showEntry.do\">\u00dccretsiz Hesab\u0131n\u0131z\u0131 \u015eimdi Al\u0131n<\/a><\/p>\n<h3>Nicel G\u00f6zlem \u00d6rnekleri<\/h3>\n<p><span style=\"font-weight: 400;\">Nicel g\u00f6zlemin uygulanabilece\u011fi \u00e7e\u015fitli durumlar vard\u0131r. \u0130\u015fte baz\u0131 nicel g\u00f6zlem \u00f6rnekleri:  <\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ol>\n<li>Bir pazar ara\u015ft\u0131rmac\u0131s\u0131 markas\u0131n\u0131n payla\u015f\u0131labilirli\u011fini anlamak istiyorsa <a href=\"https:\/\/www.questionpro.com\/features\/net-promoter-score.html\">Net Tavsiye Skoru<\/a> sorusunu sorabilir: &#8220;\u015eirketimizle ya\u015fad\u0131\u011f\u0131n\u0131z t\u00fcm deneyimi g\u00f6z \u00f6n\u00fcnde bulundurarak, bizi bir arkada\u015f\u0131n\u0131za veya meslekta\u015f\u0131n\u0131za tavsiye etme olas\u0131l\u0131\u011f\u0131n\u0131z nedir? &#8221; 0-10 aras\u0131nda bir \u00f6l\u00e7ekle. 0 pek olas\u0131 olmad\u0131\u011f\u0131n\u0131, 10 ise pek olas\u0131 oldu\u011funu g\u00f6sterir. Kat\u0131l\u0131mc\u0131lar \u00fc\u00e7 kategoriye ayr\u0131lacakt\u0131r: Destekleyenler (9-10), Pasifler (7-8) ve Geri \u00c7ekenler. <span style=\"font-weight: 400; display: block; padding: 20px 0 0 0;\">Net Tavsiye Skoru \u015fu form\u00fcl kullan\u0131larak hesaplanabilir: = %Promot\u00f6rler &#8211; %Detrakt\u00f6rler * 100<\/span><span style=\"font-weight: 400; display: block; padding: 20px 0 0 0;\">Sonu\u00e7 nicel bir g\u00f6zlem, yani m\u00fc\u015fteri sadakatini ve marka payla\u015f\u0131labilirli\u011fini g\u00f6steren say\u0131sal bir de\u011fer<\/span> olacakt\u0131r.<\/li>\n<li> <span style=\"font-weight: 400;\"> Nicel g\u00f6zlemin bir ba\u015fka \u00f6rne\u011fi de <\/span><a href=\"https:\/\/www.questionpro.com\/survey-templates\/customer-satisfaction-surveys\/\"><br \/>\n  <span style=\"font-weight: 400;\">m\u00fc\u015fteri\u0307 memnuni\u0307yet anketi\u0307<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">. &#8220;\u00dcr\u00fcnlerimizden\/hizmetlerimizden ne kadar memnunsunuz?&#8221;. Bu soru d\u00f6rt, be\u015f, alt\u0131 veya yedi puan \u00fczerinden sorulabilir.  <\/span><a href=\"https:\/\/www.questionpro.com\/article\/likert-scale-survey-questions.html\"><span style=\"font-weight: 400;\">Likert \u00d6l\u00e7e\u011fi<\/span><\/a><span style=\"font-weight: 400;\">&#8211; Burada 1 kesinlikle kat\u0131lm\u0131yorum, 2 kat\u0131lm\u0131yorum, 3 karars\u0131z\u0131m, 4 kat\u0131l\u0131yorum ve 5 kesinlikle kat\u0131l\u0131yorum anlam\u0131na gelmektedir. D\u00f6rt ve alt\u0131 noktal\u0131 \u00f6l\u00e7eklerde n\u00f6tr nokta bulunmayacak ve yedi noktal\u0131 Likert \u00f6l\u00e7e\u011finde hafif kat\u0131l\u0131yorum\/kat\u0131lm\u0131yorum olacakt\u0131r. Burada g\u00f6r\u00fc\u015fler farkl\u0131 say\u0131lara ba\u011flanarak do\u011frudan say\u0131lara d\u00f6n\u00fc\u015ft\u00fcr\u00fcl\u00fcr ve analiz pazarlamac\u0131lar i\u00e7in basit bir g\u00f6rev haline gelir.<\/span><\/li>\n<\/ol>\n<p><span style=\"\u201cdisplay:\" none=\"\" data-sumome-listbuilder-embed-id=\"f3a38c41b96d94f7694e4cb565275b913d178078272d346516fbe45a08b84839\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Di\u011fer baz\u0131 Nicel G\u00f6zlem \u00f6rnekleri \u015funlard\u0131r  <\/span><\/p>\n<ul>\n<li style=\"list-style-type: none\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">30-40 ya\u015f grubundaki 30 anket kat\u0131l\u0131mc\u0131s\u0131 Donald Trump&#8217;\u0131n ya\u015f\u0131n\u0131n 72 oldu\u011fu g\u00f6r\u00fc\u015f\u00fcndedir.  <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bu oditoryum ayn\u0131 anda 1000 ki\u015fiyi a\u011f\u0131rlayabilmektedir.  <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">ABD&#8217;deki insanlar\u0131n yaln\u0131zca %25&#8217;i Amerikan yerlisi olarak kabul edilmektedir.  <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Web sitesinden kay\u0131tlar\u0131 %30 oran\u0131nda art\u0131rmak amac\u0131yla y\u0131l\u0131n son 3 ay\u0131 i\u00e7in 15 pazarlama kampanyas\u0131 planlanm\u0131\u015ft\u0131r.  <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Otomobil \u015firketi ge\u00e7ti\u011fimiz y\u0131l 5 yeni otomobil modelini piyasaya s\u00fcrd\u00fc ve sat\u0131\u015flar\u0131nda %45&#8217;lik bir art\u0131\u015f g\u00f6zlemledi.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"text-center\">Anketler ile Nicel G\u00f6zlem i\u00e7g\u00f6r\u00fcleri toplamaya ba\u015flay\u0131n<\/p>\n<p class=\"text-center\"><a class=\"btn blogcta\" href=\"\/a\/showEntry.do\">\u00dccretsiz Hesab\u0131n\u0131z\u0131 \u015eimdi Al\u0131n<\/a><\/p>\n<\/li>\n<\/ul>\n<p>Hakk\u0131nda daha fazla bilgi edinin:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.questionpro.com\/blog\/quantitative-market-research\/\">Kantitatif Pazar Ara\u015ft\u0131rmas\u0131<\/a><\/li>\n<li><a href=\"https:\/\/www.questionpro.com\/blog\/qualitative-market-research\/\">Niteliksel Pazar Ara\u015ft\u0131rmas\u0131 <\/a><\/li>\n<li><a href=\"https:\/\/www.questionpro.com\/blog\/quantitative-research\/\">Nicel Ara\u015ft\u0131rma<\/a><\/li>\n<li><a href=\"https:\/\/www.questionpro.com\/blog\/qualitative-research-methods\/\">Nitel Ara\u015ft\u0131rma<\/a><\/li>\n<li><a href=\"https:\/\/www.questionpro.com\/blog\/quantitative-data\/\">Nicel Veriler<\/a><\/li>\n<li><a href=\"https:\/\/www.questionpro.com\/blog\/qualitative-data\/\">Nitel Veriler<\/a><\/li>\n<li><a href=\"https:\/\/www.questionpro.com\/audience\/\">\u00d6rnek<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Nicel G\u00f6zlem Tan\u0131m\u0131 Nicel g\u00f6zlem, \u00f6ncelikle say\u0131lara ve de\u011ferlere odaklanan nesnel bir veri koleksiyonudur &#8211; &#8220;bir nicelikle ili\u015fkili, niceli\u011fe ait [&hellip;]<\/p>\n","protected":false},"author":61,"featured_media":616167,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1114],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nicel G\u00f6zlem: Tan\u0131m, \u00d6zellikler ve \u00d6rnekler | QuestionPro<\/title>\n<meta name=\"description\" content=\"Nicel g\u00f6zlem, \u00f6ncelikle say\u0131lara odaklanan objektif bir veri toplama y\u00f6ntemidir. 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