

{"id":735208,"date":"2018-04-27T04:26:30","date_gmt":"2018-04-27T11:26:30","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/arastirma-nedir-tanim-yontemler-turler-ve-ornekler\/"},"modified":"2018-04-27T04:26:30","modified_gmt":"2018-04-27T04:26:30","slug":"arastirma-nedir-tanim-yontemler-turler-ve-ornekler","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/arastirma-nedir-tanim-yontemler-turler-ve-ornekler\/","title":{"rendered":"Ara\u015ft\u0131rma Nedir? Tan\u0131m, Y\u00f6ntemler, T\u00fcrler ve \u00d6rnekler"},"content":{"rendered":"<div class=\"tags-wrap\">\n<p>Bilgi aray\u0131\u015f\u0131, \u00e7al\u0131\u015fman\u0131n nesnesiyle, yani g\u00f6zlemlenen bir olaya a\u00e7\u0131klama getirecek ve ilk bak\u0131\u015fta bir sorun olarak g\u00f6r\u00fclebilecek olgular\u0131n yeniden yap\u0131land\u0131r\u0131lmas\u0131yla yak\u0131ndan ba\u011flant\u0131l\u0131d\u0131r. Cevap aramak ve merak\u0131m\u0131z\u0131 gidermek \u00e7ok insanidir. Ara\u015ft\u0131rma hakk\u0131nda konu\u015fal\u0131m.<\/p>\n<p class=\"content-index\" style=\"margin-top: 0;\">\u0130\u00e7erik Dizini<\/p>\n<ol style=\"font-weight: 400; margin: 0 30px; line-height: 22px;\">\n<li><a href=\"#what_is_research?\">Ara\u015ft\u0131rma Nedir?<\/a><\/li>\n<li><a href=\"#what_are_the_characteristics_of_research?\">Ara\u015ft\u0131rman\u0131n \u00f6zellikleri nelerdir?<\/a><\/li>\n<li><a href=\"#what_is_the_purpose_of_research?\">Ara\u015ft\u0131rman\u0131n amac\u0131 nedir?<\/a>\n<ol>\n<li><a href=\"#comparative_analysis_chart\">Kar\u015f\u0131la\u015ft\u0131rmal\u0131 analiz tablosu<\/a><\/li>\n<\/ol>\n<\/li>\n<li><a href=\"#types_of_research_methods_and_example\">Ara\u015ft\u0131rma y\u00f6ntemi t\u00fcrleri ve \u00f6rnek<\/a>\n<ol>\n<li><a href=\"#qualitative_methods\">Nitel y\u00f6ntemler<\/a><\/li>\n<li><a href=\"#quantitative_methods\">Nicel y\u00f6ntemler<\/a><\/li>\n<\/ol>\n<\/li>\n<li><a href=\"#8_tips_for_conducting_accurate_research\">Do\u011fru ara\u015ft\u0131rma yapmak i\u00e7in 8 ipucu<\/a><\/li>\n<\/ol>\n<\/div>\n<h2 id=\"what_is_research?\" class=\"blankurl\"><b>Ara\u015ft\u0131rma Nedir?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Ara\u015ft\u0131rma, bilimsel y\u00f6ntemler kullan\u0131larak belirli bir konu veya sorunla ilgili \u00e7al\u0131\u015fman\u0131n dikkatli bir \u015fekilde ele al\u0131nmas\u0131d\u0131r. Amerikal\u0131 sosyolog Earl Robert Babbie&#8217;ye g\u00f6re &#8220;ara\u015ft\u0131rma, g\u00f6zlemlenen olguyu tan\u0131mlamak, a\u00e7\u0131klamak, tahmin etmek ve kontrol etmek i\u00e7in yap\u0131lan sistematik bir incelemedir. T\u00fcmevar\u0131m ve t\u00fcmdengelim y\u00f6ntemlerini i\u00e7erir.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u00fcmevar\u0131m y\u00f6ntemleri g\u00f6zlemlenen bir olay\u0131 analiz ederken, t\u00fcmdengelim y\u00f6ntemleri g\u00f6zlemlenen olay\u0131 do\u011frular. T\u00fcmevar\u0131msal yakla\u015f\u0131mlar a\u015fa\u011f\u0131dakilerle ili\u015fkilidir  <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/qualitative-research-methods\/\"><br \/>\n  <span style=\"font-weight: 400;\">nitel ara\u015ft\u0131rma<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">ve t\u00fcmdengelim y\u00f6ntemleri daha \u00e7ok nicel analiz ile ili\u015fkilendirilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ara\u015ft\u0131rma \u015fu ama\u00e7larla y\u00fcr\u00fct\u00fcl\u00fcr:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Potansiyel ve yeni m\u00fc\u015fterileri belirleme<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mevcut m\u00fc\u015fterileri anlay\u0131n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pragmatik hedefler belirleyin<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Verimli pazar stratejileri geli\u015ftirin<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0130\u015f zorluklar\u0131n\u0131 ele al\u0131n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bir i\u015f geni\u015fletme plan\u0131 haz\u0131rlay\u0131n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Yeni i\u015f f\u0131rsatlar\u0131n\u0131 belirleme<\/span><\/li>\n<\/ul>\n<h2 id=\"what_are_the_characteristics_of_research?\" class=\"blankurl\"><b>Ara\u015ft\u0131rman\u0131n \u00f6zellikleri nelerdir?<\/b><\/h2>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0130yi bir ara\u015ft\u0131rma, do\u011fru verileri yakalamak i\u00e7in sistematik bir yakla\u015f\u0131m izler. Ara\u015ft\u0131rmac\u0131lar\u0131n g\u00f6zlem yaparken veya sonu\u00e7 \u00e7\u0131kar\u0131rken etik ve davran\u0131\u015f kurallar\u0131na uymalar\u0131 gerekir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analiz mant\u0131ksal ak\u0131l y\u00fcr\u00fctmeye dayan\u0131r ve hem t\u00fcmevar\u0131m hem de t\u00fcmdengelim y\u00f6ntemlerini i\u00e7erir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ger\u00e7ek zamanl\u0131 veri ve bilgi, do\u011fal ortamlardaki ger\u00e7ek g\u00f6zlemlerden elde edilir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Toplanan t\u00fcm verilerin derinlemesine bir analizi yap\u0131l\u0131r, b\u00f6ylece bunlarla ili\u015fkili herhangi bir anormallik bulunmaz.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Yeni sorular \u00fcretmek i\u00e7in bir yol olu\u015fturur. Mevcut veriler daha fazla ara\u015ft\u0131rma f\u0131rsat\u0131 yarat\u0131lmas\u0131na yard\u0131mc\u0131 olur.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analitiktir ve \u00e7\u0131kar\u0131mda belirsizlik olmamas\u0131 i\u00e7in mevcut t\u00fcm verileri kullan\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do\u011fruluk, ara\u015ft\u0131rman\u0131n en kritik y\u00f6nlerinden biridir. Bilgiler do\u011fru ve tam olmal\u0131d\u0131r. \u00d6rne\u011fin, laboratuvarlar veri toplamak i\u00e7in kontroll\u00fc bir ortam sa\u011flar. Do\u011fruluk, kullan\u0131lan aletler, aletlerin veya ara\u00e7lar\u0131n kalibrasyonlar\u0131 ve deneyin nihai sonucu ile \u00f6l\u00e7\u00fcl\u00fcr.<\/span><\/li>\n<\/ol>\n<h2 id=\"what_is_the_purpose_of_research?\" class=\"blankurl\"><b>Ara\u015ft\u0131rman\u0131n amac\u0131 nedir?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u00dc\u00e7 ana ama\u00e7 vard\u0131r:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ke\u015fif:  <\/b><span style=\"font-weight: 400;\">Ad\u0131ndan da anla\u015f\u0131laca\u011f\u0131 gibi, ara\u015ft\u0131rmac\u0131lar bir grup soruyu <a href=\"https:\/\/www.questionpro.com\/blog\/exploratory-research\/\">ke\u015ffetmek<\/a> i\u00e7in <a href=\"https:\/\/www.questionpro.com\/blog\/exploratory-research\/\">ke\u015fifsel \u00e7al\u0131\u015fmalar<\/a> y\u00fcr\u00fct\u00fcrler. Cevaplar ve analizler, alg\u0131lanan soruna bir sonu\u00e7 getirmeyebilir. Daha \u00f6nce ke\u015ffedilmemi\u015f yeni sorun alanlar\u0131n\u0131 ele almak i\u00e7in \u00fcstlenilmi\u015ftir. Bu ke\u015fif s\u00fcreci, daha kesin veri toplama ve analiz i\u00e7in temel olu\u015fturmaktad\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tan\u0131mlay\u0131c\u0131: <\/b><span style=\"font-weight: 400;\">Bu<\/span><span style=\"font-weight: 400;\">  veri toplama s\u00fcreci yoluyla g\u00fcncel konulara ili\u015fkin bilgiyi geni\u015fletmeye odaklan\u0131r. <a href=\"https:\/\/www.questionpro.com\/blog\/descriptive-research\/\">Betimleyici ara\u015ft\u0131rma<\/a>, \u00f6rnek bir pop\u00fclasyonun davran\u0131\u015f\u0131n\u0131 tan\u0131mlar. \u00c7al\u0131\u015fmay\u0131 y\u00fcr\u00fctmek i\u00e7in yaln\u0131zca bir de\u011fi\u015fken gereklidir. Betimsel \u00e7al\u0131\u015fmalar\u0131n \u00fc\u00e7 temel amac\u0131 bulgular\u0131 tan\u0131mlamak, a\u00e7\u0131klamak ve do\u011frulamakt\u0131r. \u00d6rne\u011fin, 21. y\u00fczy\u0131lda \u00fcst d\u00fczey y\u00f6netim liderlerinin \u015firket kar\u0131ndan \u00f6nemli miktarda para alma konusunda ahlaki bir hakka sahip olup olmad\u0131klar\u0131n\u0131 \u00f6\u011frenmek i\u00e7in yap\u0131lan bir ara\u015ft\u0131rma.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>A\u00e7\u0131klay\u0131c\u0131:  <\/b><span style=\"font-weight: 400;\">Nedensel veya <a href=\"https:\/\/www.questionpro.com\/blog\/explanatory-research\/\">a\u00e7\u0131klay\u0131c\u0131 ara\u015ft\u0131rma<\/a>, mevcut standart prosed\u00fcrlerdeki belirli de\u011fi\u015fikliklerin etkisini anlamak i\u00e7in yap\u0131l\u0131r. Ko\u015fu deneyleri en pop\u00fcler formdur. \u00d6rne\u011fin, yeniden markala\u015fman\u0131n m\u00fc\u015fteri sadakati \u00fczerindeki etkisini anlamak i\u00e7in yap\u0131lan bir \u00e7al\u0131\u015fma.<\/span><\/li>\n<\/ol>\n<h4 id=\"comparative_analysis_chart\" class=\"blankurl\"><strong>Daha iyi anla\u015f\u0131lmas\u0131 i\u00e7in kar\u015f\u0131la\u015ft\u0131rmal\u0131 bir analiz tablosunu burada bulabilirsiniz:<\/strong><\/h4>\n<table class=\"table-border\">\n<tbody>\n<tr>\n<td><\/td>\n<td><b>Ke\u015fifsel Ara\u015ft\u0131rma<\/b><\/td>\n<td><b>Tan\u0131mlay\u0131c\u0131 Ara\u015ft\u0131rma<\/b><\/td>\n<td><b>A\u00e7\u0131klay\u0131c\u0131 Ara\u015ft\u0131rma<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Kullan\u0131lan yakla\u015f\u0131m  <\/span><\/td>\n<td><span style=\"font-weight: 400;\">Yap\u0131land\u0131r\u0131lmam\u0131\u015f  <\/span><\/td>\n<td><span style=\"font-weight: 400;\">Yap\u0131land\u0131r\u0131lm\u0131\u015f  <\/span><\/td>\n<td><span style=\"font-weight: 400;\">Y\u00fcksek d\u00fczeyde yap\u0131land\u0131r\u0131lm\u0131\u015f  <\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">arac\u0131l\u0131\u011f\u0131yla y\u00fcr\u00fct\u00fcl\u00fcr<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Soru sormak  <\/span><\/td>\n<td><span style=\"font-weight: 400;\">Soru sormak  <\/span><\/td>\n<td><span style=\"font-weight: 400;\">Hipotezleri kullanarak.  <\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Zaman<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Karar vermenin erken a\u015famalar\u0131  <\/span><\/td>\n<td><span style=\"font-weight: 400;\">Karar vermenin sonraki a\u015famalar\u0131<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Karar vermenin sonraki a\u015famalar\u0131<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Do\u011fru sorular\u0131 sormak ve sorunu ara\u015ft\u0131rmak i\u00e7in uygun bir y\u00f6ntem se\u00e7mekle ba\u015flar. Sorular\u0131n\u0131za yan\u0131t toplad\u0131ktan sonra, makul sonu\u00e7lar \u00e7\u0131karmak i\u00e7in bulgular\u0131 veya g\u00f6zlemleri analiz edebilirsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteriler ve pazar ara\u015ft\u0131rmalar\u0131 s\u00f6z konusu oldu\u011funda, sorular\u0131n\u0131z ne kadar kapsaml\u0131 olursa analiz de o kadar iyi olur.  <a href=\"https:\/\/www.questionpro.com\/blog\/surveys\/\">Anketler<\/a> ve <a href=\"https:\/\/www.questionpro.com\/blog\/what-is-a-questionnaire\/\">soru<\/a> formlar\u0131 arac\u0131l\u0131\u011f\u0131yla m\u00fc\u015fteri verilerini kapsaml\u0131 bir \u015fekilde toplayarak marka alg\u0131s\u0131 ve \u00fcr\u00fcn ihtiya\u00e7lar\u0131 hakk\u0131nda \u00f6nemli bilgiler elde edersiniz. Bu verileri, i\u015fletmenizi etkili bir \u015fekilde konumland\u0131rmak \u00fczere pazarlama stratejileriniz hakk\u0131nda ak\u0131ll\u0131 kararlar almak i\u00e7in kullanabilirsiniz.<\/span><\/p>\n<p>\u00c7al\u0131\u015fman\u0131z\u0131 anlamland\u0131rmak ve daha h\u0131zl\u0131 i\u00e7g\u00f6r\u00fc elde etmek i\u00e7in, kurulu\u015funuzda tek bir do\u011fruluk kayna\u011f\u0131 olarak bir ara\u015ft\u0131rma havuzu kullanmak ve ara\u015ft\u0131rma verilerinizi tek bir merkezi havuzda y\u00f6netmek yard\u0131mc\u0131 olur.<\/p>\n<h2 id=\"types_of_research_methods_and_example\" class=\"blankurl\"><b>Ara\u015ft\u0131rma Y\u00f6ntemleri T\u00fcrleri ve \u00d6rnekler<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-60688 aligncenter\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/04\/Research-Methods_without-logo.jpg\" alt=\"ara\u015ft\u0131rma nedir\" width=\"992\" height=\"594\"><\/p>\n<p><span style=\"font-weight: 400;\">Ara\u015ft\u0131rma y\u00f6ntemleri genel olarak \u015fu \u015fekilde s\u0131n\u0131fland\u0131r\u0131l\u0131r <\/span><strong>Niteliksel <\/strong><span style=\"font-weight: 400;\">ve <\/span><strong>Nicel<\/strong><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Her iki y\u00f6ntemin de kendine \u00f6zg\u00fc \u00f6zellikleri ve veri toplama y\u00f6ntemleri vard\u0131r.<\/span><\/p>\n<h3 id=\"qualitative_methods\" class=\"blankurl\"><b>Nitel y\u00f6ntemler<\/b><\/h3>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/qualitative-research-methods\/\"><span style=\"font-weight: 400;\">Nitel ara\u015ft\u0131rma<\/span><\/a><span style=\"font-weight: 400;\">  konu\u015fma y\u00f6ntemlerini, genellikle <a href=\"https:\/\/www.questionpro.com\/blog\/what-are-open-ended-questions\/\">a\u00e7\u0131k u\u00e7lu sorular\u0131<\/a> kullanarak veri toplayan bir y\u00f6ntemdir. Toplanan yan\u0131tlar esasen say\u0131sal de\u011fildir. Bu y\u00f6ntem, ara\u015ft\u0131rmac\u0131n\u0131n kat\u0131l\u0131mc\u0131lar\u0131n ne d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fc ve neden belirli bir \u015fekilde d\u00fc\u015f\u00fcnd\u00fcklerini anlamas\u0131na yard\u0131mc\u0131 olur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nitel y\u00f6ntem t\u00fcrleri \u015funlar\u0131 i\u00e7erir:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Birebir G\u00f6r\u00fc\u015fme<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.questionpro.com\/blog\/focus-group\/\"><span style=\"font-weight: 400;\">Odak Gruplar\u0131<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Etnografik \u00e7al\u0131\u015fmalar<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.questionpro.com\/tour\/text-analysis.html\"><span style=\"font-weight: 400;\">Metin Analizi<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00d6rnek Olay \u0130ncelemesi<\/span><\/li>\n<\/ol>\n<h3 id=\"quantitative_methods\" class=\"blankurl\"><b>Nicel y\u00f6ntemler<\/b><\/h3>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/quantitative-research\/\"><span style=\"font-weight: 400;\">Nicel<\/span><\/a><span style=\"font-weight: 400;\">  y\u00f6ntemler say\u0131larla ve \u00f6l\u00e7\u00fclebilir <a href=\"https:\/\/www.questionpro.com\/forms.html\">formlarla<\/a> ilgilenir. Olaylar\u0131 veya verileri ara\u015ft\u0131rmak i\u00e7in sistematik bir yol kullan\u0131r. Bir olguyu a\u00e7\u0131klamak, tahmin etmek veya kontrol etmek i\u00e7in \u00f6l\u00e7\u00fclebilir de\u011fi\u015fkenlerle ili\u015fkileri gerek\u00e7elendirmek i\u00e7in sorular\u0131 yan\u0131tlar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nicel y\u00f6ntem t\u00fcrleri \u015funlar\u0131 i\u00e7erir:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.questionpro.com\/article\/survey-research.html\"><span style=\"font-weight: 400;\">Anket ara\u015ft\u0131rmas\u0131<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.questionpro.com\/blog\/descriptive-research\/\"><span style=\"font-weight: 400;\">Tan\u0131mlay\u0131c\u0131 ara\u015ft\u0131rma<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.questionpro.com\/blog\/correlational-research\/#:~:text=Correlational%20research%20is%20a%20type,influence%20from%20any%20extraneous%20variable.\"><span style=\"font-weight: 400;\">Korelasyonel ara\u015ft\u0131rma<\/span><\/a><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Unutmay\u0131n, yaln\u0131zca ge\u00e7erli, do\u011fru ve g\u00fcvenilir oldu\u011funda de\u011ferli ve yararl\u0131d\u0131r. Yanl\u0131\u015f sonu\u00e7lar m\u00fc\u015fteri kayb\u0131na ve sat\u0131\u015flar\u0131n d\u00fc\u015fmesine neden olabilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Verilerinizin oldu\u011fundan emin olman\u0131z \u00e7ok \u00f6nemlidir:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ge\u00e7erli &#8211; temelli, mant\u0131kl\u0131, titiz ve tarafs\u0131z.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do\u011fru &#8211; hatas\u0131z ve gerekli detaylar\u0131 i\u00e7eriyor.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">G\u00fcvenilir &#8211; ayn\u0131 \u015fekilde ara\u015ft\u0131rma yapan di\u011fer insanlar da benzer sonu\u00e7lar \u00fcretebilir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Zaman\u0131nda &#8211; g\u00fcncel ve uygun bir zaman dilimi i\u00e7inde toplanm\u0131\u015f.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Eksiksiz &#8211; i\u015f kararlar\u0131n\u0131z\u0131 desteklemek i\u00e7in ihtiya\u00e7 duydu\u011funuz t\u00fcm verileri i\u00e7erir.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1053&amp;sourceRef=research-edition-home\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>\u0130\u00e7g\u00f6r\u00fc toplay\u0131n<\/strong><\/a><\/p>\n<h2 id=\"8_tips_for_conducting_accurate_research\" class=\"blankurl\"><b>Do\u011fru ara\u015ft\u0131rma yapmak i\u00e7in 8 ipucu<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-118659\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/04\/22-8-tips-for-conductiong-accurate-research-min.jpg\" alt=\"Ara\u015ft\u0131rma nedir - ipu\u00e7lar\u0131\" width=\"992\" height=\"719\"><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">G\u00f6zlemledi\u011finiz ana e\u011filimleri ve konular\u0131, f\u0131rsatlar\u0131 ve sorunlar\u0131 belirleyin. Her birini tan\u0131mlayan bir c\u00fcmle yaz\u0131n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ana bulgular\u0131n her birinin hangi s\u0131kl\u0131kta ortaya \u00e7\u0131kt\u0131\u011f\u0131n\u0131 takip edin.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bulgular\u0131n\u0131z\u0131n en yayg\u0131n olandan en az yayg\u0131n olana do\u011fru bir listesini yap\u0131n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bir <a href=\"https:\/\/www.questionpro.com\/blog\/swot-analysis-example\/\">SWOT analizinde<\/a> belirlenen g\u00fc\u00e7l\u00fc y\u00f6nler, zay\u0131f y\u00f6nler, f\u0131rsatlar ve tehditlerin bir listesini de\u011ferlendirin.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00c7al\u0131\u015fman\u0131zla ilgili sonu\u00e7 ve \u00f6neriler haz\u0131rlay\u0131n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stratejilerinize g\u00f6re hareket edin<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bilgilerdeki bo\u015fluklar\u0131 aray\u0131n ve gerekirse ek ara\u015ft\u0131rma yapmay\u0131 d\u00fc\u015f\u00fcn\u00fcn<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sonu\u00e7lar\u0131 g\u00f6zden ge\u00e7irmeyi planlay\u0131n ve sonu\u00e7lar\u0131 analiz etmek ve yorumlamak i\u00e7in etkili y\u00f6ntemler d\u00fc\u015f\u00fcn\u00fcn.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u00c7al\u0131\u015fman\u0131zla ilgili herhangi bir sonuca varmadan \u00f6nce hedeflerinizi g\u00f6zden ge\u00e7irin. Tamamlad\u0131\u011f\u0131n\u0131z s\u00fcrecin ve toplad\u0131\u011f\u0131n\u0131z verilerin sorular\u0131n\u0131z\u0131 yan\u0131tlaman\u0131za nas\u0131l yard\u0131mc\u0131 oldu\u011funu hat\u0131rlay\u0131n. Kendinize, analizinizin ortaya \u00e7\u0131kard\u0131\u011f\u0131 sonu\u00e7lar\u0131n ve tavsiyelerinizin belirlenmesini kolayla\u015ft\u0131r\u0131p kolayla\u015ft\u0131rmad\u0131\u011f\u0131n\u0131 sorun.<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/research-edition-survey-software\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/button><br \/>\n<\/a>       <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1053&amp;sourceRef=blog\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>\u00dcCRETS\u0130Z DENEME<\/button><br \/>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bilgi aray\u0131\u015f\u0131, \u00e7al\u0131\u015fman\u0131n nesnesiyle, yani g\u00f6zlemlenen bir olaya a\u00e7\u0131klama getirecek ve ilk bak\u0131\u015fta bir sorun olarak g\u00f6r\u00fclebilecek olgular\u0131n yeniden yap\u0131land\u0131r\u0131lmas\u0131yla [&hellip;]<\/p>\n","protected":false},"author":65,"featured_media":708147,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1114],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ara\u015ft\u0131rma Nedir - Tan\u0131m\u0131, T\u00fcrleri, Y\u00f6ntemleri ve \u00d6rnekleri<\/title>\n<meta name=\"description\" content=\"Bilimsel y\u00f6ntemler kullanarak bir konu hakk\u0131nda sistematik bir inceleme yapmak i\u00e7in ara\u015ft\u0131rmay\u0131 kullanmak. 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