{"id":735210,"date":"2018-03-13T05:17:49","date_gmt":"2018-03-13T12:17:49","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/nitel-ve-nicel-arastirma-farkliliklar-ve-ornekler\/"},"modified":"2018-03-13T05:17:49","modified_gmt":"2018-03-13T05:17:49","slug":"nitel-ve-nicel-arastirma-farkliliklar-ve-ornekler","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/nitel-ve-nicel-arastirma-farkliliklar-ve-ornekler\/","title":{"rendered":"Nitel ve Nicel Ara\u015ft\u0131rma: Farkl\u0131l\u0131klar ve \u00d6rnekler"},"content":{"rendered":"

Bir ara\u015ft\u0131rma projesi y\u00fcr\u00fct\u00fcrken nitel ve nicel ara\u015ft\u0131rma aras\u0131ndaki farklar\u0131 anlamak \u00e7ok \u00f6nemlidir, \u00e7\u00fcnk\u00fc her iki y\u00f6ntem de bir \u00e7al\u0131\u015fman\u0131n y\u00fcr\u00fct\u00fclmesinde iki temel yakla\u015f\u0131m\u0131n temelini olu\u015fturur.<\/span><\/p>\n

Son bloglarda, nicel ve nitel ara\u015ft\u0131rma tekniklerini ayr\u0131nt\u0131l\u0131 olarak tart\u0131\u015ft\u0131k.Peki bu ikisi aras\u0131ndaki fark nedir? Hangisi en iyisi? Hadi \u00f6\u011frenelim.<\/span><\/p>\n

\u00d6zetle Nitel Ara\u015ft\u0131rma<\/span><\/h2>\n

Nitel ara\u015ft\u0131rma<\/a>, ara\u015ft\u0131rma sonu\u00e7lar\u0131n\u0131 elde etmek i\u00e7in “kalite” veya g\u00f6r\u00fc\u015fe dayal\u0131 ara\u015ft\u0131rmalar\u0131n yap\u0131ld\u0131\u011f\u0131 bir ara\u015ft\u0131rma metodolojisidir. Bu t\u00fcr ara\u015ft\u0131rmalar, ampirik<\/a> ara\u015ft\u0131rma ve \u00f6l\u00e7\u00fcmler yoluyla \u00f6l\u00e7\u00fclebilir olmaktan ziyade, genellikle kar\u015f\u0131l\u0131kl\u0131 konu\u015fmaya dayal\u0131 niteliktedir.<\/span><\/p>\n

Nitel ara\u015ft\u0131rma: Y\u00f6ntemler ve \u00d6zellikler<\/span><\/h3>\n

1.<\/strong> G\u00f6r\u00fc\u015fme:<\/strong> Ara\u015ft\u0131rmac\u0131 ve kat\u0131l\u0131mc\u0131 aras\u0131nda bir g\u00f6r\u00fc\u015fme ger\u00e7ekle\u015fir. Bu, odak gruplar\u0131<\/a>, telefon \/ video \/ y\u00fcz y\u00fcze g\u00f6r\u00fc\u015fmeler<\/a> kullan\u0131larak yap\u0131lan derinlemesine g\u00f6r\u00fc\u015fmeler<\/a> \u015feklinde olabilir.<\/p>\n

Bununla birlikte, \u00e7evrimi\u00e7i platformlar\u0131n y\u00fckseli\u015fiyle birlikte, nitel ara\u015ft\u0131rmalar\u0131n b\u00fcy\u00fck bir k\u0131sm\u0131, daha \u00f6l\u00e7\u00fclebilir ve kaydedilebilir bir nitel \u00e7al\u0131\u015fma i\u00e7in \u00e7evrimi\u00e7i topluluk portallar\u0131<\/a> olu\u015fturmay\u0131 ve s\u00fcrd\u00fcrmeyi i\u00e7erir.<\/span><\/p>\n

2. Sonu\u00e7lar :<\/strong> Nitel ara\u015ft\u0131rma y\u00fcr\u00fct\u00fcl\u00fcrken ara\u015ft\u0131rma sonu\u00e7lar\u0131 do\u011fas\u0131 gere\u011fi \u00f6zneldir. Ara\u015ft\u0131rmac\u0131, kat\u0131l\u0131mc\u0131 tutumunun derinlemesine analizine, yan\u0131tlar\u0131n arkas\u0131ndaki nedene ve psikolojik motivasyonlar\u0131n anla\u015f\u0131lmas\u0131na dayal\u0131 sonu\u00e7lar \u00e7\u0131karabilir.<\/p>\n

K\u0131saca Nicel Ara\u015ft\u0131rma<\/span><\/h2>\n

Nicel ara\u015ft\u0131rma<\/a>, \u00f6l\u00e7\u00fclebilir veri toplamak i\u00e7in sorular ve anketler kullanan ve anlaml\u0131 ara\u015ft\u0131rma sonu\u00e7lar\u0131 elde etmek i\u00e7in istatistiksel analiz yapan bir ara\u015ft\u0131rma metodolojisidir.<\/span><\/p>\n

Nicel ara\u015ft\u0131rma: Y\u00f6ntemler ve \u00d6zellikler<\/span><\/h3>\n

1. Sorular :<\/strong> Nicel ara\u015ft\u0131rma y\u00f6ntemi, belirli bir konu hakk\u0131nda bilgi toplamak i\u00e7in anketler<\/a> ve yoklamalar<\/a> kullan\u0131r. Ara\u015ft\u0131rma \u00e7al\u0131\u015fmas\u0131n\u0131n niteli\u011fine ba\u011fl\u0131 olarak kullan\u0131lan \u00e7e\u015fitli soru t\u00fcrleri<\/a> vard\u0131r.<\/p>\n

\u00d6rne\u011fin: M\u00fc\u015fteri memnuniyeti<\/a> ile ilgili nicel bir ara\u015ft\u0131rma yapmak istiyorsan\u0131z, Net Tavsiye Skoru<\/a> bu ama\u00e7 i\u00e7in kritik \u00f6neme sahip anket sorular\u0131ndan biridir.<\/span><\/p>\n

2. Da\u011f\u0131t\u0131m :<\/strong> Nicel ara\u015ft\u0131rma, sorulara yan\u0131t toplamak i\u00e7in birincil y\u00f6ntem olarak e-posta anketlerini<\/a> kullan\u0131r. Alternatif olarak, teknoloji, \u00e7evrimd\u0131\u015f\u0131 mobil veri yakalama<\/a> uygulamalar\u0131n\u0131 kullanarak nispeten uzak konumlar i\u00e7in \u00e7evrimd\u0131\u015f\u0131<\/a> da\u011f\u0131t\u0131m y\u00f6ntemlerini ortaya \u00e7\u0131karm\u0131\u015ft\u0131r. Sosyal bilimler ve psikolojik nicel ara\u015ft\u0131rmalarda veri toplamak i\u00e7in sosyal medya anketleri de kullan\u0131lmaktad\u0131r.<\/p>\n

3. \u0130statistiksel Analiz<\/strong>: Nicel ara\u015ft\u0131rma, Konjoint Analizi<\/a>, \u00c7apraz Tablolama<\/a> ve Trend<\/a> Analizi gibi \u00e7ok \u00e7e\u015fitli veri analizi<\/a> tekniklerini kullan\u0131r.<\/p>\n

Kalitatif ve <\/span>Nicel Ara\u015ft\u0131rma<\/span><\/h2>\n

\u015eimdi bu iki ara\u015ft\u0131rma y\u00f6ntemini farkl\u0131 a\u00e7\u0131lardan kar\u015f\u0131la\u015ft\u0131ral\u0131m ki bir sonraki ara\u015ft\u0131rman\u0131zda do\u011fru olan\u0131 se\u00e7ebilesiniz..:<\/span><\/p>\n

1. Ara\u015ft\u0131rman\u0131n amac\u0131 ve ak\u0131\u015f\u0131<\/h4>\n

Nicel ara\u015ft\u0131rma<\/b> Ara\u015ft\u0131rman\u0131n amac\u0131n\u0131n sabit ve \u00f6nceden belirlenmi\u015f sorulara dayal\u0131 olarak “\u00f6l\u00e7\u00fclebilir ampirik kan\u0131tlar” elde etmek oldu\u011fu veri odakl\u0131 ara\u015ft\u0131rmalarda kullan\u0131l\u0131r. Bu nedenle, ara\u015ft\u0131rman\u0131n ak\u0131\u015f\u0131na ara\u015ft\u0131rma yap\u0131lmadan \u00f6nce karar verilir. <\/span><\/p>\n

Nitel ara\u015ft\u0131rma ise<\/b> Ara\u015ft\u0131rman\u0131n amac\u0131n\u0131n, g\u00f6r\u00fc\u015fmecinin tamamen kendi takdirine ba\u011fl\u0131 olarak kat\u0131l\u0131mc\u0131lar\u0131 \u00f6nceki cevaplar\u0131na g\u00f6re sorgulamaya devam etmek oldu\u011fu durumlarda kullan\u0131l\u0131r. Ara\u015ft\u0131rman\u0131n ak\u0131\u015f\u0131 belirlenmez ve ara\u015ft\u0131rmac\u0131 \/ g\u00f6r\u00fc\u015fmeci yeni sorular \u00e7er\u00e7eveleme ve sorma \u00f6zg\u00fcrl\u00fc\u011f\u00fcne sahiptir. <\/span><\/p>\n

2. Kat\u0131l\u0131mc\u0131 \u00f6rneklem b\u00fcy\u00fckl\u00fc\u011f\u00fc<\/span><\/h4>\n

Belirli bir panelin kat\u0131l\u0131mc\u0131lar\u0131 veya \u00f6rneklemi<\/a> a\u015fa\u011f\u0131dakiler i\u00e7in \u00e7ok daha b\u00fcy\u00fckt\u00fcr <\/span>nicel ara\u015ft\u0131rma<\/b> \u00d6yle ki, kanaat \u00f6nyarg\u0131s\u0131 olmaks\u0131z\u0131n bir sonuca varmak i\u00e7in yeterli do\u011frulanabilir bilgi toplan\u0131r. B\u00fcy\u00fck \u00f6l\u00e7ekli nicel ara\u015ft\u0131rmalarda \u00f6rneklem b\u00fcy\u00fck<\/a> l\u00fc\u011f\u00fc binlerle ifade edilebilir. <\/span><\/p>\n

Nitel ara\u015ft\u0131rma ise<\/b> do\u011fas\u0131 gere\u011fi daha az \u00f6rneklem b\u00fcy\u00fckl\u00fc\u011f\u00fc kullan\u0131r \u00e7\u00fcnk\u00fc b\u00fcy\u00fck bir \u00f6rneklem b\u00fcy\u00fckl\u00fc\u011f\u00fc ara\u015ft\u0131rman\u0131n kat\u0131l\u0131mc\u0131lar\u0131 incelemesini zorla\u015ft\u0131r\u0131r. \u00d6rne\u011fin, se\u00e7im adaylar\u0131n\u0131 de\u011ferlendiren tipik bir siyasi odak grup \u00e7al\u0131\u015fmas\u0131 en fazla 5-10 panelist i\u00e7erir.<\/span><\/p>\n

3. Bilgi toplama<\/span><\/h4>\n

Nicel ara\u015ft\u0131rma<\/b> istatistiksel analiz teknikleri i\u00e7in nicelle\u015ftirilebilen ve i\u015flenebilen bilgi toplama y\u00f6ntemlerini kullan\u0131r. Basit\u00e7e s\u00f6ylemek gerekirse, nicel ara\u015ft\u0131rma b\u00fcy\u00fck \u00f6l\u00e7\u00fcde “say\u0131lara”, verilere ve istatistiklere dayan\u0131r.<\/span><\/p>\n

Nitel ara\u015ft\u0131rma ise<\/b> Belirli bir konu hakk\u0131nda ilgili bilgileri toplamak i\u00e7in konu\u015fma y\u00f6ntemlerini kullan\u0131r.<\/span><\/p>\n

4. Ara\u015ft\u0131rma sonras\u0131 yan\u0131t analizi ve sonu\u00e7lar<\/h4>\n

Nicel ara\u015ft\u0131rma<\/strong>, \u00f6l\u00e7\u00fclebilir ara\u015ft\u0131rma sonu\u00e7lar\u0131 elde etmek i\u00e7in \u00e7e\u015fitli istatistiksel analiz y\u00f6ntemleri kullan\u0131r. Bunlar, toplanan veriler \u00fczerinde uygulanan matematiksel s\u00fcre\u00e7lere dayanmaktad\u0131r. <\/span><\/p>\n

Nitel ara\u015ft\u0131rma<\/strong>ise g\u00f6r\u00fc\u015fmecinin kat\u0131l\u0131mc\u0131larla yapt\u0131\u011f\u0131 nitel<\/strong>konu\u015fmalara dayanarak ara\u015ft\u0131rma sonu\u00e7lar\u0131 \u00e7\u0131karmas\u0131na dayan\u0131r. Bu sonu\u00e7, do\u011fas\u0131 gere\u011fi etkili bir \u015fekilde \u00f6zneldir. Bu nedenle nicel ara\u015ft\u0131rma kay\u0131tlar\u0131, nihai ara\u015ft\u0131rma sonucuna var\u0131lmadan \u00f6nce genellikle k\u0131demli ara\u015ft\u0131rmac\u0131lar taraf\u0131ndan g\u00f6zden ge\u00e7irilir.<\/span><\/p>\n

Nitel ve nicel ara\u015ft\u0131rma aras\u0131ndaki farklar<\/h3>\n

\"Kalitatif<\/p>\n

Bu bilgilerin bir sonraki ara\u015ft\u0131rma y\u00f6nteminizi se\u00e7menize ve hedeflerinize ula\u015fman\u0131za yard\u0131mc\u0131 olaca\u011f\u0131n\u0131 umuyoruz.<\/p>\n

Niteliksel veya nitel ara\u015ft\u0131rma yapmak istiyorsan\u0131z, QuestionPro’nun ihtiyac\u0131n\u0131z olan verilerin toplanmas\u0131nda size yard\u0131mc\u0131 olacak ara\u00e7lar\u0131 hakk\u0131nda bilgi al\u0131n. Her t\u00fcr ara\u015ft\u0131rma i\u00e7in fonksiyonlar\u0131m\u0131z var!<\/p>\n