{"id":735285,"date":"2021-11-26T12:50:23","date_gmt":"2021-11-26T19:50:23","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/icgoru-motoru-nedir-ve-nasil-olusturulur\/"},"modified":"2021-11-26T12:50:23","modified_gmt":"2021-11-26T12:50:23","slug":"icgoru-motoru-nedir-ve-nasil-olusturulur","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/icgoru-motoru-nedir-ve-nasil-olusturulur\/","title":{"rendered":"\u0130\u00e7g\u00f6r\u00fc motoru: Nedir ve nas\u0131l olu\u015fturulur?"},"content":{"rendered":"<p>\u00d6nemli kurumsal i\u00e7g\u00f6r\u00fcler toplaman\u0131z gerekti\u011finde, bunu eri\u015filebilir k\u0131lan bir platform kullanmak en iyi yoldur. Makine \u00f6\u011frenimi yeteneklerini ve ara\u015ft\u0131rmay\u0131 bir araya getirerek ihtiyac\u0131n\u0131z olan t\u00fcm verileri ve daha fazlas\u0131n\u0131 elde edebilirsiniz. \u0130htiya\u00e7lar\u0131n\u0131za \u00f6zel bir i\u00e7g\u00f6r\u00fc motoru olu\u015fturarak oyunun zirvesinde olacaks\u0131n\u0131z.<\/p>\n<h2><b>\u0130\u00e7g\u00f6r\u00fc motoru nedir?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Bir <\/span><span style=\"font-weight: 400;\">i\u00e7g\u00f6r\u00fc motoru<\/span><span style=\"font-weight: 400;\">  veri y\u00f6netimi i\u00e7in birle\u015fik bir <a href=\"https:\/\/www.questionpro.com\/insights-hub\/\">i\u00e7g\u00f6r\u00fc merkezidir<\/a>. Bu konsolide bir  <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/insights-research-repository\/\"><span style=\"font-weight: 400;\">ara\u015ftirma &amp; i\u0307\u00e7g\u00f6r\u00fc havuzu<\/span><\/a><span style=\"font-weight: 400;\">  Ara\u015ft\u0131rma ekiplerinin ara\u015ft\u0131rma verilerini tek bir d\u00fczenli depoda d\u00fczenlemelerine, ke\u015ffetmelerine ve aramalar\u0131na yard\u0131mc\u0131 olur. \u0130\u00e7g\u00f6r\u00fclerle ilgili sorun, bunlar\u0131n kolayca kaybolmas\u0131d\u0131r.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Herkes ihtiya\u00e7 duydu\u011fu bilgiye do\u011fru zamanda ve yerde ula\u015famamakta, bu da \u00e7abalar\u0131n tekrarlanmas\u0131na ve zaman kayb\u0131na yol a\u00e7maktad\u0131r. Eski projeleri \u015fimdikilerle kar\u015f\u0131la\u015ft\u0131rmak i\u00e7in i\u00e7g\u00f6r\u00fcler, veriler ve kritik bulgulardan olu\u015fan aranabilir bir merkez yok. Bir i\u00e7g\u00f6r\u00fc motoru (\u0130\u00e7g\u00f6r\u00fc Deposu olarak da bilinir) ile kurulu\u015f genelindeki kullan\u0131c\u0131lar yak\u0131n tarihli projelere ve ge\u00e7mi\u015fteki projelere eri\u015febilir.<\/span><\/p>\n<h3><b>Neden ihtiyac\u0131n\u0131z var?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0130\u00e7g\u00f6r\u00fc ekipleri, projeleri ve ge\u00e7mi\u015f verileri y\u00f6netirken \u00fc\u00e7 ana sorunla m\u00fccadele eder ve bir i\u00e7g\u00f6r\u00fc motoru bu zorluklar\u0131n \u00fcstesinden kolayl\u0131kla gelmenize yard\u0131mc\u0131 olur.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0130\u015f Ak\u0131\u015f\u0131 &#8211; <\/b><span style=\"font-weight: 400;\">Yeni proje al\u0131m s\u00fcreci, projelerin y\u00f6netimi, durum g\u00fcncellemeleri, \u015fablonlar vb. i\u00e7g\u00f6r\u00fc uzmanlar\u0131 i\u00e7in hantal ve verimsizdir. <\/span> <\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ke\u015fif &#8211; <\/b><span style=\"font-weight: 400;\">Pazarlama i\u00e7g\u00f6r\u00fcleri topland\u0131ktan sonra, t\u00fcm projeler i\u00e7in anlaml\u0131 ve aranabilir bir veri, temel bulgu ve materyal deposu bulunmuyor. <\/span> <\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Bilgi Grafi\u011fi &#8211;<\/b><span style=\"font-weight: 400;\"> Her projeyi s\u0131f\u0131rdan yeniden icat etmek yerine, halihaz\u0131rda yap\u0131lm\u0131\u015f olan ara\u015ft\u0131rmalar\u0131 birbirinin \u00fczerine in\u015fa edin.<\/span><\/li>\n<\/ul>\n<h3><b>\u0130n\u015faat s\u00fcreci<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Daha olgun markalar bir i\u00e7g\u00f6r\u00fc motoruna duyulan ihtiyac\u0131n fark\u0131na varm\u0131\u015f ve de\u011ferli t\u00fcketici i\u00e7g\u00f6r\u00fclerini ve bilgilerini tek bir \u00e7at\u0131 alt\u0131nda d\u00fczenli bir \u015fekilde depolamak i\u00e7in \u00f6nlemler almaktad\u0131r. Kurum genelinde farkl\u0131 departmanlar\u0131n ayn\u0131 bilgilere eri\u015fmesine yard\u0131mc\u0131 olarak i\u00e7g\u00f6r\u00fclerin <a href=\"https:\/\/www.questionpro.com\/blog\/data-democratization\/\">demokratikle\u015ftirilmesini<\/a> sa\u011flar.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">QuestionPro&#8217;nun Insights Hub&#8217;\u0131 m\u00fc\u015fterilerimizle i\u015fbirli\u011fi i\u00e7inde olu\u015fturulmu\u015ftur. Ara\u015ft\u0131rmac\u0131lar, gelecekte kolayca ula\u015fabilecekleri ara\u015ft\u0131rma ve i\u00e7g\u00f6r\u00fc verilerini depolayacaklar\u0131 bir yere ihtiya\u00e7 duyuyordu. Ayr\u0131ca, ara\u015ft\u0131rma i\u00e7g\u00f6r\u00fclerinin demokratikle\u015ftirilmesine duyulan ilgi nedeniyle, kurulu\u015f i\u00e7indeki farkl\u0131 alanlar\u0131n ve i\u015flevlerin eri\u015febilece\u011fi kolay eri\u015filebilir bir merkeze ihtiya\u00e7 duyuyorlard\u0131. Ara\u015ft\u0131rma s\u00fcre\u00e7lerinde zaman, \u00e7aba ve maliyet tasarrufu sa\u011flayan bir yard\u0131mc\u0131, nihayetinde ara\u015ft\u0131rmac\u0131lar i\u00e7in hedeftir.<\/span><\/p>\n<blockquote><p>&#8220;En ba\u015far\u0131l\u0131 \u015firketler sadece iyi \u00fcr\u00fcnlere ve g\u00fc\u00e7l\u00fc da\u011f\u0131t\u0131m sistemlerine sahip olmakla kalm\u0131yor, m\u00fc\u015fterileri derinlemesine anl\u0131yorlar. Bu do\u011fal olarak \u00e7ok say\u0131da pazarlama verisi gerektiriyor, ancak yazarlar bunun ayn\u0131 zamanda bir &#8220;i\u00e7g\u00f6r\u00fc motoru&#8221; -verileri eyleme ge\u00e7irilebilir stratejiye d\u00f6n\u00fc\u015ft\u00fcrebilecek bir dizi yap\u0131, insan ve s\u00fcre\u00e7- gerektirdi\u011fini s\u00f6yl\u00fcyor.&#8221; -Harvard Magazine<\/p><\/blockquote>\n<h2>Bir i\u00e7g\u00f6r\u00fc motoru olu\u015fturman\u0131n avantajlar\u0131<\/h2>\n<p>Bir \u015firket i\u00e7in i\u00e7g\u00f6r\u00fc motoru olu\u015fturman\u0131n organizasyondan verimlili\u011fe kadar birden fazla avantaj\u0131 vard\u0131r. Bir projenin ba\u015far\u0131ya ula\u015fma \u015fans\u0131 bir i\u00e7g\u00f6r\u00fc motoruyla \u00e7ok daha fazla artar. Baz\u0131 avantajlar\u0131ndan bahsedelim.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-126752\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2021\/11\/advantages-of-insights-engine-min.jpg\" alt=\"i\u0307\u00e7g\u00f6r\u00fc motorunun avantajlari\" width=\"1019\" height=\"895\"><\/p>\n<ol>\n<li><strong>Daha verimli i\u015f ak\u0131\u015flar\u0131.<\/strong>  Bir i\u00e7g\u00f6r\u00fc motorunun uygulanmas\u0131yla, bir kurulu\u015f i\u00e7indeki ekipler daha verimli bir i\u015f ak\u0131\u015f\u0131na sahip olma e\u011filimindedir; bunun nedeni, \u00f6nceki bilgilere kolay eri\u015fim ve istenen sonu\u00e7lar\u0131 elde etmek i\u00e7in izlenecek s\u00fcreci daha iyi g\u00f6rselle\u015ftirmektir.<\/li>\n<li><strong>\u0130\u00e7g\u00f6r\u00fclere daha h\u0131zl\u0131 eri\u015fim.<\/strong>  Bir i\u00e7g\u00f6r\u00fc motoru olu\u015fturarak, i\u015f verilerini toplamak i\u00e7in yararl\u0131 bilgilere ula\u015fmak daha h\u0131zl\u0131 ve pratik hale gelir. Bu, \u015firketlerin zaman kaybetmeden anlay\u0131\u015fl\u0131 bir yerden harekete ge\u00e7melerini sa\u011flayacakt\u0131r.<\/li>\n<li><strong>Bilginin \u015feffafl\u0131\u011f\u0131.<\/strong>  Bilgiler bir i\u00e7g\u00f6r\u00fc motoru i\u00e7inde topland\u0131\u011f\u0131ndan, herhangi bir verinin kayd\u0131n\u0131 tutmak ve \u015firket yarar\u0131na kullanmak i\u00e7in bu verilere eri\u015fmek daha kolay hale gelir.<\/li>\n<li><strong>Demokratikle\u015ftirilmi\u015f Ara\u015ft\u0131rma.<\/strong>  Ekip, ara\u015ft\u0131rmalardan elde edilen bilgiler, uygulanan ara\u00e7lar ve kaynaklar ile bunlar\u0131 ak\u0131ll\u0131ca kullanmak i\u00e7in karar verme s\u00fcreci hakk\u0131nda bilgi sahibi olarak pratikte ba\u015far\u0131 sa\u011flayabilir.<\/li>\n<\/ol>\n<h2><b>QuestionPro&#8217;da bir i\u00e7g\u00f6r\u00fc motoru nas\u0131l olu\u015fturulur<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">QuestionPro i\u00e7inde i\u00e7g\u00f6r\u00fc motorunuzu kurmak kolayd\u0131r. T\u00fcm ara\u015ft\u0131rma verilerinizi tek bir d\u00fczenli havuzda d\u00fczenlemenin, ke\u015ffetmenin, araman\u0131n ve ke\u015ffetmenin kolay olmas\u0131n\u0131 sa\u011flamak i\u00e7in \u00f6nlemler ald\u0131k.<\/span><br \/>\n<b><\/b><\/p>\n<h4><b>QuestionPro ile kaydolun:  <\/b><\/h4>\n<ul>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">QuestionPro&#8217;da \u00fccretsiz bir hesap olu\u015fturun.<\/span><\/li>\n<\/ul>\n<h4><b>S\u00fcre\u00e7 al\u0131m formu ile i\u015f ak\u0131\u015flar\u0131n\u0131 verimli bir \u015fekilde y\u00f6netin:<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Giri\u015f formunu proje detaylar\u0131 ve a\u00e7\u0131klamas\u0131 ile doldurun. Form, tam olarak neye ula\u015f\u0131lmak istendi\u011finin ve ara\u015ft\u0131rmac\u0131n\u0131n amac\u0131n\u0131n ne oldu\u011funun anla\u015f\u0131lmas\u0131na yard\u0131mc\u0131 olur. Buradaki ama\u00e7, ileride yap\u0131lacak ba\u015fvurularda kolay anla\u015f\u0131lmas\u0131na yard\u0131mc\u0131 olmakt\u0131r. Almak istedi\u011finiz \u00e7\u0131kt\u0131 t\u00fcr\u00fcn\u00fc se\u00e7ebilirsiniz &#8211; ister metin analizi, ister excel tablolar\u0131, google slaytlar\u0131 veya kelimesi kelimesine metin olsun.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-126724\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2021\/11\/1-2.png\" alt=\"Insights motor k\u0131lavuzu 01\" width=\"1366\" height=\"768\"><\/p>\n<h4><b>Farkl\u0131 a\u015famalardaki t\u00fcm projelerinizin listesini g\u00f6r\u00fcnt\u00fcleyin:  <\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kullan\u0131c\u0131lar, \u015feffafl\u0131\u011f\u0131 korumak ve daha da \u00f6nemlisi \u00e7abalar\u0131n tekrarlanmas\u0131n\u0131 \u00f6nlemek i\u00e7in \u00e7e\u015fitli projelerin a\u015famalar\u0131n\u0131 bilmelidir. Projeleri a\u015famalar\u0131na g\u00f6re ay\u0131rmak, kullan\u0131c\u0131lar\u0131n projeleri h\u0131zl\u0131 bir \u015fekilde bulmas\u0131na yard\u0131mc\u0131 olur. Projeleriniz aktif, kuyru\u011fa al\u0131nm\u0131\u015f veya kapal\u0131 olmalar\u0131na g\u00f6re kategorize edilebilir. Daha ileri bir s\u0131n\u0131fland\u0131rma, ara\u015ft\u0131rmac\u0131lar\u0131n projenin bir reklam testi mi, konsept testi mi, \u00fcr\u00fcn testi mi, pazar do\u011frulamas\u0131 m\u0131 yoksa marka deneyimi mi oldu\u011funu belirtmelerine yard\u0131mc\u0131 olur.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-126731 size-full\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2021\/11\/Insights-engine-guide-02.png\" alt=\"\" width=\"1366\" height=\"768\"><\/p>\n<h4><b>Her projeye etiket ekleyin:<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bilgi ke\u015ffi, i\u00e7g\u00f6r\u00fc motorunun hayati bir bile\u015fenidir ve bir platformun ak\u0131ll\u0131 bir arama veya g\u00f6z atma aray\u00fcz\u00fc arac\u0131l\u0131\u011f\u0131yla bilgileri ortaya \u00e7\u0131karmas\u0131 gerekir. Ara\u015ft\u0131rmac\u0131lar halihaz\u0131rda ge\u00e7mi\u015f projelerdeki bilgileri bulmakta zorluk \u00e7ekmektedir \u00e7\u00fcnk\u00fc ara\u015ft\u0131rma i\u00e7g\u00f6r\u00fcleri sunum desteleri, excel sayfalar\u0131 ve Google s\u00fcr\u00fcc\u00fclerinde saklanmaktad\u0131r. Insights Hub&#8217;da projelerinizi etiketlemek, kendinizin ve farkl\u0131 alanlardaki ekiplerin bu bilgileri kolayl\u0131kla ve zaman kaybetmeden ke\u015ffetmesine yard\u0131mc\u0131 olacakt\u0131r.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-126738 size-full\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2021\/11\/Insights-engine-guide-03.png\" alt=\"\" width=\"1366\" height=\"768\"><\/p>\n<p><span style=\"font-weight: 400;\">Ger\u00e7ek zamanl\u0131 g\u00f6sterge tablolar\u0131, \u00f6nemli i\u00e7g\u00f6r\u00fcleri ortaya \u00e7\u0131karman\u0131za yard\u0131mc\u0131 olur. Bu g\u00fc\u00e7l\u00fc ve kolay anla\u015f\u0131l\u0131r g\u00f6sterge tablolar\u0131n\u0131 payda\u015flar\u0131n\u0131zla payla\u015fabilirsiniz. QuestionPro&#8217;nun i\u00e7g\u00f6r\u00fc motoru 50&#8217;den fazla dili destekler ve mevcut ekosisteminizle entegre edebilirsiniz. HIPAA, Fedramp, Section 508, CCPA gibi di\u011ferlerinin yan\u0131 s\u0131ra Federal ve GDPR d\u00fczenlemeleriyle uyumluyuz.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00d6nemli kurumsal i\u00e7g\u00f6r\u00fcler toplaman\u0131z gerekti\u011finde, bunu eri\u015filebilir k\u0131lan bir platform kullanmak en iyi yoldur. Makine \u00f6\u011frenimi yeteneklerini ve ara\u015ft\u0131rmay\u0131 bir [&hellip;]<\/p>\n","protected":false},"author":65,"featured_media":702537,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1212,1114],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0130\u00e7g\u00f6r\u00fc motoru: Nedir ve nas\u0131l olu\u015fturulur? | QuestionPro<\/title>\n<meta name=\"description\" content=\"Ara\u015ft\u0131rma verilerinizi kolayca eri\u015filebilir bir \u015fekilde birle\u015ftirmek i\u00e7in i\u00e7g\u00f6r\u00fc motorunu kullan\u0131n. 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