{"id":735287,"date":"2021-05-18T06:45:14","date_gmt":"2021-05-18T13:45:14","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/icgoru-deposu-nedir-yontem-ve-ornekler\/"},"modified":"2021-05-18T06:45:14","modified_gmt":"2021-05-18T06:45:14","slug":"icgoru-deposu-nedir-yontem-ve-ornekler","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/icgoru-deposu-nedir-yontem-ve-ornekler\/","title":{"rendered":"\u0130\u00e7g\u00f6r\u00fc deposu: Nedir, Y\u00f6ntem ve \u00d6rnekler"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">D\u00fcnya \u00e7ap\u0131ndaki kurulu\u015flar QuestionPro&#8217;yu karma\u015f\u0131kl\u0131k, nitelik, t\u00fcr ve s\u00fcrelerle ilgili \u00e7e\u015fitli \u00e7al\u0131\u015fmalar i\u00e7in kullanmaktad\u0131r. D\u00fcnya \u00e7ap\u0131nda ara\u015ft\u0131rmac\u0131lar\u0131n tercih etti\u011fi lider bir i\u015f orta\u011f\u0131 olarak QuestionPro ekosisteminde her y\u0131l milyonlarca yan\u0131t toplanmaktad\u0131r. \u015eimdi bunu k\u00fcresel \u00e7apta y\u00fcr\u00fct\u00fclen t\u00fcm ara\u015ft\u0131rmalarla \u00e7arp\u0131n. \u0130\u00e7g\u00f6r\u00fc toplama ve y\u00f6netme yelpazesine yay\u0131lan \u00e7e\u015fitli \u00e7al\u0131\u015fmalarda milyonlarca veri noktas\u0131ndan bahsediyorsunuz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pek \u00e7ok orta\u011f\u0131m\u0131zdan, ara\u015ft\u0131rma verilerinin olu\u015fturulmas\u0131 ve payla\u015f\u0131lmas\u0131 konusunda temelde bir sorun oldu\u011funu duyuyoruz:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ara\u015ft\u0131rma verileri son derece silo halinde<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00c7o\u011fu zaman ayn\u0131 ara\u015ft\u0131rma \u00e7e\u015fitli ekipler ve payda\u015flar taraf\u0131ndan tekrar tekrar y\u00fcr\u00fct\u00fcl\u00fcr<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Raporlar fark edilmiyor ve sonu\u00e7ta kayboluyor<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ge\u00e7mi\u015f verileri mevcut ve gelecekteki sorunlarla e\u015fle\u015ftirmenin bir yolu yoktur<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Bu blog boyunca, t\u00fcm bu sorunlar\u0131 ve bir i\u00e7g\u00f6r\u00fc havuzu olu\u015fturman\u0131n t\u00fcm bu sorunlar\u0131 \u00e7\u00f6zmeye nas\u0131l yard\u0131mc\u0131 oldu\u011funu ve bilgi y\u00f6netimi i\u00e7in yap\u0131land\u0131r\u0131lm\u0131\u015f bir i\u015f ak\u0131\u015f\u0131nda i\u00e7g\u00f6r\u00fclerin demokratikle\u015ftirilmesine nas\u0131l yard\u0131mc\u0131 oldu\u011funu inceleyece\u011fiz. Bu blog ayn\u0131 zamanda bir i\u00e7g\u00f6r\u00fc masas\u0131 veya ara\u015ft\u0131rma havuzu ile daha ak\u0131ll\u0131 ara\u015ft\u0131rma veri y\u00f6netiminin s\u00fcrekli ke\u015fif s\u00fcrecine nas\u0131l yard\u0131mc\u0131 oldu\u011funa, zaman\u0131 nas\u0131l azaltt\u0131\u011f\u0131na ve ara\u015ft\u0131rma ekipleri ve kurulu\u015flar\u0131 i\u00e7in maliyetlerden nas\u0131l tasarruf sa\u011flad\u0131\u011f\u0131na da \u0131\u015f\u0131k tutacakt\u0131r.  <\/span><\/p>\n<div style=\"padding-top: 9px !important; border: solid #0d2c63 2px; padding: 4.1%; background: #edf8fa;\">\n<p style=\"color: #1b3380;\">\u0130\u00e7erik<\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#insights\">\u0130\u00e7g\u00f6r\u00fc ve ara\u015ft\u0131rma deposu nedir?<\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#business_insights\">  Bir i\u00e7g\u00f6r\u00fc ve ara\u015ft\u0131rma havuzuna y\u00f6nelik i\u015f ihtiyac\u0131<\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#benefits_insights\">  \u0130\u00e7g\u00f6r\u00fc ve ara\u015ft\u0131rma havuzu kullanman\u0131n faydalar\u0131 ve avantajlar\u0131<\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#characteristics_insights\">  Bir i\u00e7g\u00f6r\u00fc ve ara\u015ft\u0131rma havuzunun \u00f6zellikleri<\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#components_insights\">\u0130\u00e7g\u00f6r\u00fc ve ara\u015ft\u0131rma havuzunun bile\u015fenleri<\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#methods_insights\">Ad\u0131mlarla bir i\u00e7g\u00f6r\u00fc havuzu olu\u015fturma ve y\u00f6netme y\u00f6ntemi<\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#types_insights\">\u00d6rneklerle i\u00e7g\u00f6r\u00fc t\u00fcrleri ve ara\u015ft\u0131rma havuzlar\u0131<\/a><\/li>\n<\/ol>\n<\/div>\n<p>&nbsp;<\/p>\n<h2 id=\"insights\"><b>Ara\u015ft\u0131rma ve i\u00e7g\u00f6r\u00fc deposu nedir?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0130\u00e7g\u00f6r\u00fc havuzu veya ara\u015ft\u0131rma havuzu, ara\u015ft\u0131rmac\u0131lar\u0131n ve ilgili payda\u015flar\u0131n bir kurulu\u015fun hem ge\u00e7mi\u015fte hem de g\u00fcn\u00fcm\u00fczde y\u00fcr\u00fctt\u00fc\u011f\u00fc ara\u015ft\u0131rmalara ili\u015fkin i\u00e7g\u00f6r\u00fcleri ortaya \u00e7\u0131karmak i\u00e7in gidebilecekleri merkezi bir ger\u00e7ek kayna\u011f\u0131 olarak tan\u0131mlan\u0131r. Bu, t\u00fcm ara\u015ft\u0131rma verilerinizi organize bir havuzda d\u00fczenlemek, ke\u015ffetmek, aramak ve ke\u015ffetmek i\u00e7in birle\u015ftirilmi\u015f bir platformdur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130\u00e7g\u00f6r\u00fc havuzunu (i\u00e7g\u00f6r\u00fc masas\u0131 veya i\u00e7g\u00f6r\u00fc merkezi olarak da bilinir), m\u00fc\u015fteri ve ara\u015ft\u0131rma i\u00e7g\u00f6r\u00fclerini anla\u015f\u0131lmas\u0131 kolay bir modelde h\u0131zl\u0131 bir \u015fekilde ortaya \u00e7\u0131karan ve s\u00fcrekli ke\u015ffe yard\u0131mc\u0131 olan merkezi bir platform olarak d\u00fc\u015f\u00fcn\u00fcn. \u00c7o\u011fu zaman, i\u015f payda\u015flar\u0131 ve ara\u015ft\u0131rmac\u0131lar hangi ara\u015ft\u0131rman\u0131n yap\u0131ld\u0131\u011f\u0131n\u0131 bilmediklerinden veya ge\u00e7mi\u015fe y\u00f6nelik veri ve raporlar\u0131n anlamland\u0131r\u0131lamad\u0131\u011f\u0131ndan ve hatta kar\u015f\u0131la\u015ft\u0131r\u0131lamad\u0131\u011f\u0131ndan \u015fikayet ederler. \u0130\u00e7g\u00f6r\u00fc deposu, a\u015fa\u011f\u0131daki bilgilere kolayca eri\u015filmesini sa\u011flayarak bu sorunu \u00e7\u00f6zer  <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/data-analysis-in-research\/\"><br \/>\n  <span style=\"font-weight: 400;\">ara\u015ft\u0131rma verileri<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> Niteliksel anket ara\u015ft\u0131rmas\u0131, birebir g\u00f6r\u00fc\u015fmeler\/m\u00fc\u015fteri ara\u015ft\u0131rmas\u0131 ve hatta davran\u0131\u015fsal ara\u015ft\u0131rma mevcut verileri dahil olmak \u00fczere ara\u015ft\u0131rma \u00f6l\u00e7e\u011fi veya t\u00fcr\u00fc ne olursa olsun s\u00fcrekli i\u00e7g\u00f6r\u00fc ke\u015ffine izin vermek. <\/span> <\/p>\n<p><span style=\"font-weight: 400;\">Ara\u015ft\u0131rma havuzunu, ara\u015ft\u0131rma ekipleri, i\u015f payda\u015flar\u0131, karar vericiler ve daha fazlas\u0131 i\u00e7in ge\u00e7mi\u015f \u00e7al\u0131\u015fmalar\u0131 araman\u0131n, i\u00e7g\u00f6r\u00fcler \u00fczerine in\u015fa etmenin, bir bilgi grafi\u011finin ilerlemesini g\u00f6rmenin ve daha da \u00f6nemlisi gelecekteki i\u00e7g\u00f6r\u00fclere giden s\u00fcreyi ve maliyeti azaltman\u0131n bir yolu olan bir Wikipedia olarak d\u00fc\u015f\u00fcn\u00fcn.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bir <strong>i\u00e7g\u00f6r\u00fc havuzu<\/strong>, ara\u015ft\u0131rma, i\u015fbirli\u011fi ve ileti\u015fim ara\u00e7lar\u0131ndan olu\u015fan mevcut teknoloji y\u0131\u011f\u0131n\u0131n\u0131z\u0131n bir araya getirilmesini sa\u011flar. Ayr\u0131ca i\u015f ak\u0131\u015f\u0131 y\u00f6netimi, sat\u0131c\u0131 API eri\u015fimi, ger\u00e7ek zamanl\u0131 durum ve bildirimler ve \u00f6l\u00e7eklenebilir bir \u015fekilde ak\u0131ll\u0131 i\u00e7g\u00f6r\u00fcler \u00fcreten bir motor sa\u011flar.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130\u00e7g\u00f6r\u00fc deposu \u00fc\u00e7 temel veri seviyesinden olu\u015fur:<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>\u0130\u00e7g\u00f6r\u00fcler:<\/b><span style=\"font-weight: 400;\">  B\u00fct\u00fcnsel bir d\u00fczeyde, i\u00e7g\u00f6r\u00fc masas\u0131 etiketlenmi\u015f, endekslenmi\u015f ve birle\u015ftirilmi\u015f i\u00e7g\u00f6r\u00fclerden olu\u015fur. Bunlar, nitel ve nicel \u00e7al\u0131\u015fmalar, kullan\u0131c\u0131 ara\u015ft\u0131rmalar\u0131, \u00f6zel \u00e7al\u0131\u015fmalar, ileri ara\u015ft\u0131rma modelleme \u00e7al\u0131\u015fmalar\u0131 ve daha fazlas\u0131 dahil olmak \u00fczere farkl\u0131 ara\u015ft\u0131rma t\u00fcrlerindeki ge\u00e7mi\u015f ve mevcut \u00e7al\u0131\u015fmalard\u0131r. T\u00fcm bu bilgiler, i\u015f taksonomisi ve meta etiketlerin kullan\u0131m\u0131yla kolayca aranabilir. Bu i\u00e7g\u00f6r\u00fcler ayn\u0131 zamanda maliyet harcamalar\u0131n\u0131, \u00e7al\u0131\u015fmalar\u0131n yat\u0131r\u0131m getirisini ve zaman ve kaynak harcamalar\u0131 hakk\u0131nda fikir veren di\u011fer fakt\u00f6rleri de izler.<\/span><\/li>\n<li aria-level=\"1\"><b>G\u00f6zlemler ve bilgi k\u0131r\u0131nt\u0131lar\u0131:<\/b><span style=\"font-weight: 400;\">  \u0130\u00e7g\u00f6r\u00fc merkezinin ikincil d\u00fczeyi, belirli bir ekibin veya \u00fcr\u00fcn\u00fcn y\u00fcr\u00fctt\u00fc\u011f\u00fc \u00e7al\u0131\u015fmalar, boylamsal izleme \u00e7al\u0131\u015fmalar\u0131ndan elde edilen i\u00e7g\u00f6r\u00fcler, \u00fcr\u00fcn geli\u015ftirmeleri, pazarlama mesajlar\u0131 veya belirli bir giri\u015fimden kaynaklanan bir kampanya hakk\u0131nda daha da ayr\u0131nt\u0131l\u0131 d\u00fczeyde bilgi sa\u011flamay\u0131 ama\u00e7lamaktad\u0131r. Bu seviye ayn\u0131 zamanda sunumlar\u0131 ve sonu\u00e7lar\u0131 da depolar, b\u00f6ylece silo halindeki \u00e7al\u0131\u015fmalardan elde edilen kabile bilgisi herkesin eri\u015fimine a\u00e7\u0131k olur.<\/span><\/li>\n<li aria-level=\"1\"><b>Ham ara\u015ft\u0131rma verileri:<\/b><span style=\"font-weight: 400;\">  Bu havuzun son bile\u015feni, m\u00fc\u015fteri aramalar\u0131, sat\u0131c\u0131 ara\u015ft\u0131rma verileri, anketler, i\u015f taksonomisi etiketli \u00e7al\u0131\u015fmalar, nitel ve nicel veriler, IDI&#8217;lar, m\u00fc\u015fteri davran\u0131\u015f verileri ve daha fazlas\u0131 dahil olmak \u00fczere ger\u00e7ek verilerdir. T\u00fcm bunlar, gerekti\u011finde bak\u0131labilecek ve yararlan\u0131labilecek filtrelenmemi\u015f verilerdir.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Sonu\u00e7 olarak, i\u00e7g\u00f6r\u00fc havuzu, ara\u015ft\u0131rma verilerinin silolar\u0131n\u0131 y\u0131kmaya ve i\u00e7g\u00f6r\u00fclerin demokratikle\u015fmesine yard\u0131mc\u0131 olan bir birlikte olu\u015fturma arac\u0131d\u0131r.  <\/span><\/p>\n<h3 id=\"business_insights\"><b>Bir i\u00e7g\u00f6r\u00fc ve ara\u015ft\u0131rma havuzuna y\u00f6nelik i\u015f ihtiyac\u0131<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Art\u0131k bir i\u00e7g\u00f6r\u00fc havuzuna neden ihtiya\u00e7 duyuldu\u011funu, ancak b\u00f6yle bir \u00e7\u00f6z\u00fcm\u00fcn h\u0131zland\u0131r\u0131lmas\u0131n\u0131 gerektiren ger\u00e7ek nedenleri anlamak i\u00e7in bir yap\u0131 var. Genel olarak ara\u015ft\u0131rma iki ba\u015fl\u0131k alt\u0131nda toplan\u0131r: markalar i\u00e7in f\u0131rsatlar\u0131 ortaya \u00e7\u0131karmay\u0131 ama\u00e7layan \u00fcretici ara\u015ft\u0131rma ve belirli kullan\u0131m durumlar\u0131n\u0131 ve \u00e7\u00f6z\u00fcmleri test eden de\u011ferlendirici ara\u015ft\u0131rma.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu i\u00e7g\u00f6r\u00fc kullan\u0131m durumlar\u0131n\u0131n her ikisinin de temelinde bilgi y\u00f6netimi ve \u00f6l\u00e7eklenebilir i\u00e7g\u00f6r\u00fcler konusunda temel bir ihmal vard\u0131r. Geleneksel olarak, ge\u00e7mi\u015f verileri ara\u015ft\u0131rmak, yeni \u00fcyelere h\u0131z kazand\u0131rmak, ge\u00e7mi\u015f ara\u015ft\u0131rmalardan yararlanmak, bireysel \u00e7al\u0131\u015fmalarda bilginin kaybolmas\u0131, kabile bilgisi ve daha fazlas\u0131 gibi sorunlar vard\u0131. \u0130\u00e7g\u00f6r\u00fc s\u00fcrecini \u00f6l\u00e7eklenebilir hale getirmek i\u00e7in i\u015fletmelerin ve kurulu\u015flar\u0131n bu belirli sorunlar\u0131 a\u015fmas\u0131 gerekir. Bir i\u00e7g\u00f6r\u00fc veya havuza ihtiya\u00e7 duyulmas\u0131n\u0131 gerektiren en \u00f6nemli sorunlar \u015funlard\u0131r:<\/span><\/p>\n<p><b>Ara\u015ft\u0131rma ve veriler son derece silo halinde<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Kurulu\u015flar \u00e7e\u015fitli s\u0131kl\u0131klarda, \u00f6l\u00e7eklerde ve karma\u015f\u0131kl\u0131klarda <a href=\"https:\/\/www.questionpro.com\/blog\/what-is-research\/\">ara\u015ft\u0131rmalar<\/a> y\u00fcr\u00fct\u00fcr. Bir kurulu\u015f i\u00e7indeki farkl\u0131 gruplar ara\u015ft\u0131rmay\u0131 kendileri y\u00fcr\u00fctebilir veya uzman ara\u015ft\u0131rmac\u0131lara g\u00f6ndererek onlar\u0131n \u00e7al\u0131\u015fmalar yapmas\u0131n\u0131 sa\u011flayabilir. Buna di\u011fer b\u00f6l\u00fcmler, i\u015f birimleri ve farkl\u0131 \u00e7al\u0131\u015fma t\u00fcrlerine sahip co\u011frafi konumlar aras\u0131ndaki de\u011fi\u015fken ara\u015ft\u0131rma fakt\u00f6rlerini de ekleyin. M\u00fc\u015fteri ara\u015ft\u0131rmalar\u0131n\u0131, kullan\u0131labilirlik ara\u015ft\u0131rmalar\u0131n\u0131, \u00e7evrimi\u00e7i odak gruplar\u0131n\u0131, nicel ara\u015ft\u0131rmalar\u0131 ve ard\u0131ndan y\u0131\u011f\u0131nla  <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/survey-data-collection\/\"><span style=\"font-weight: 400;\">anket verileri<\/span><\/a><span style=\"font-weight: 400;\">  topland\u0131. Bunlar\u0131n hepsi k\u00fc\u00e7\u00fck gruplarda kendine yer bulur ama asla demokratikle\u015fmez. Ara\u015ft\u0131rma verileri b\u00fcy\u00fck \u00f6l\u00e7\u00fcde silo halinde ve belirli bir d\u00f6nemden sonra kimsenin bu verileri anlamland\u0131rmas\u0131n\u0131n bir yolu yok. Bu verilere rastlansa bile, verilerde anlamland\u0131r\u0131lmas\u0131 zor olan \u00e7ok say\u0131da kabile bilgisi vard\u0131r.<\/span><\/p>\n<p><b>Ayn\u0131 ara\u015ft\u0131rman\u0131n birden fazla kez yap\u0131lmas\u0131<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u0130\u00e7g\u00f6r\u00fc masas\u0131n\u0131n do\u011fu\u015funa neden olan bir di\u011fer \u00f6nemli fakt\u00f6r de ayn\u0131 ara\u015ft\u0131rman\u0131n birden fazla kez yap\u0131lmas\u0131d\u0131r. \u00c7o\u011fu zaman, ekiplere yeni \u00fcyeler kat\u0131ld\u0131\u011f\u0131nda, gidip daha \u00f6nce tamamlanm\u0131\u015f olan \u00e7al\u0131\u015fmalar\u0131 y\u00fcr\u00fct\u00fcrler ve daha \u00f6nce toplanm\u0131\u015f olan i\u00e7g\u00f6r\u00fclerden yararlan\u0131rlar. Bu, zaman ve para kayb\u0131na katk\u0131da bulunur ve i\u00e7g\u00f6r\u00fclerin yat\u0131r\u0131m getirisini azalt\u0131r. \u00c7o\u011fu zaman, i\u015f payda\u015flar\u0131 ara\u015ft\u0131rmac\u0131lar\u0131n kendilerine g\u00f6nderdi\u011fi i\u00e7g\u00f6r\u00fclere temkinli yakla\u015f\u0131r. Zamanla, ara\u015ft\u0131rma ve veriler benzer duygular\u0131 yans\u0131tt\u0131\u011f\u0131ndan, ara\u015ft\u0131rmac\u0131lar\u0131n ve ara\u015ft\u0131rma raporlar\u0131n\u0131n g\u00fcvenilirli\u011fini ortadan kald\u0131rmaktad\u0131r.<\/span><\/p>\n<p><b>Ara\u015ft\u0131rma raporlar\u0131 fark edilmiyor<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Ara\u015ft\u0131rma raporlar\u0131 her \u00e7al\u0131\u015fman\u0131n sonunda \u00fcretilir, ancak ne yaz\u0131k ki bunlar\u0131n nas\u0131l \u00fcretildi\u011fi, sakland\u0131\u011f\u0131 veya da\u011f\u0131t\u0131ld\u0131\u011f\u0131 konusunda \u00e7ok az veya hi\u00e7 yap\u0131 yoktur. Buna bir de ara\u015ft\u0131rmac\u0131lar\u0131n verileri nas\u0131l yorumlad\u0131\u011f\u0131n\u0131n karma\u015f\u0131kl\u0131\u011f\u0131 ve i\u00e7g\u00f6r\u00fclerin i\u015f sorunlar\u0131yla uyumlu olmamas\u0131 eklenince, bu raporlar\u0131n \u00fcst\u00fc \u00f6rt\u00fcl\u00fcyor. \u00c7o\u011fu zaman, bu raporlar\u0131 bulmak da zordur, \u00e7\u00fcnk\u00fc \u00e7e\u015fitli yerlerde ya\u015famakta ve zamanla eskimektedirler. Raporlarla ilgili bir di\u011fer sorun da bulgular\u0131n veya tavsiyelerin veri odakl\u0131 bir yap\u0131ya sahip olmamas\u0131 ve bu durumun payda\u015flar aras\u0131nda daha y\u00fcksek d\u00fczeyde g\u00fcvensizli\u011fe yol a\u00e7mas\u0131d\u0131r.  <\/span><\/p>\n<p><b>\u0130\u015f ak\u0131\u015flar\u0131 keyfidir<\/b><\/p>\n<p><span style=\"font-weight: 400;\">B\u00fcy\u00fck ve karma\u015f\u0131k kurulu\u015flar, toplanan verilerin karma\u015f\u0131kl\u0131\u011f\u0131 nedeniyle daha b\u00fcy\u00fck \u00f6l\u00e7ekte y\u00fcr\u00fct\u00fclen ara\u015ft\u0131rmalar ve bu ara\u015ft\u0131rmalara dahil olan payda\u015flar hakk\u0131nda hi\u00e7bir fikir sahibi de\u011fildir. Ayr\u0131ca, \u00e7e\u015fitli payda\u015flar i\u015f sorunlar\u0131na farkl\u0131 bakmakta ve benzer \u00e7al\u0131\u015fmalar i\u00e7in farkl\u0131 i\u00e7g\u00f6r\u00fcler isteyebilmektedir. Proje al\u0131m formlar\u0131 ki\u015fiden ki\u015fiye de\u011fi\u015fir ve ara\u015ft\u0131rma y\u00f6ntemleri de \u00e7e\u015fitlilik g\u00f6sterir. B\u00f6ylece, her bir i\u015f ak\u0131\u015f\u0131 son derece keyfi hale gelir ve b\u00f6ylece, belirli bir zamandan sonraki s\u00fcre\u00e7leri anlamland\u0131rmak olduk\u00e7a karma\u015f\u0131k hale gelir.  <\/span><\/p>\n<p><b>Bilgi ke\u015ffi mevcut de\u011fildir<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Ara\u015ft\u0131rma projelerinin her birinin bir nedeni vard\u0131r. Ara\u015ft\u0131rma ve  <\/span><a href=\"https:\/\/www.questionpro.com\/article\/survey-research.html\"><span style=\"font-weight: 400;\">ara\u015ft\u0131rma anketleri<\/span><\/a><span style=\"font-weight: 400;\">  marka, <a href=\"https:\/\/www.questionpro.com\/blog\/customer-churn\/\">m\u00fc\u015fteri kayb\u0131<\/a> vb. gibi belirli ihtiya\u00e7lar i\u00e7in yap\u0131l\u0131r ve bu i\u015f taksonomileri genellikle konu\u015fmalarda, e-postalarda ve kabile bilgisinde yakalan\u0131r. Geleneksel olarak, i\u015f taksonomileri olu\u015fturman\u0131n ve i\u00e7g\u00f6r\u00fc elde etmek i\u00e7in ara\u015ft\u0131rma \u00e7al\u0131\u015fmalar\u0131na meta etiketler ayarlaman\u0131n bir yolu yoktu. Yeni \u00fcyeler bile ge\u00e7mi\u015f \u00e7al\u0131\u015fmalara ve ge\u00e7mi\u015f \u00e7al\u0131\u015fmalar\u0131n bulgular\u0131na ve \u00f6\u011frendiklerine ili\u015fkin tek bir merkezi havuzda \u015feffafl\u0131\u011fa sahip de\u011fildir.<\/span><\/p>\n<p><b>Mevcut pazar ve ara\u00e7lar par\u00e7alanm\u0131\u015f durumda<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Bir i\u00e7g\u00f6r\u00fc havuzunu gerekli k\u0131lan en b\u00fcy\u00fck zorluklardan biri, mevcut pazar\u0131n ve ara\u00e7lar\u0131n son derece par\u00e7al\u0131 olmas\u0131d\u0131r. \u00c7e\u015fitli \u00e7\u00f6z\u00fcmlerin, yaz\u0131l\u0131mlar\u0131n, mevcut teknoloji y\u0131\u011f\u0131nlar\u0131n\u0131n, ileti\u015fim ve y\u00f6netim ara\u00e7lar\u0131n\u0131n karma\u015f\u0131kl\u0131\u011f\u0131n\u0131 da buna ekleyin. Bu, \u00e7e\u015fitli seviyelerdeki konu\u015fmalar\u0131n ve etkile\u015fimlerin bir kar\u0131\u015f\u0131m\u0131d\u0131r. \u00c7al\u0131\u015fmalar\u0131 talep etmek i\u00e7in baz\u0131 ara\u00e7lar, proje y\u00f6netim ara\u00e7lar\u0131, \u00e7al\u0131\u015fmalar\u0131 y\u00f6netmek i\u00e7in yaz\u0131l\u0131mlar, ara\u015ft\u0131rma raporlar\u0131 ve daha fazlas\u0131 vard\u0131r. Sadece bu da de\u011fil, dahili ileti\u015fim ara\u00e7lar\u0131 var ve ard\u0131ndan sat\u0131c\u0131larla ileti\u015fim, onlar\u0131n API&#8217;leri vb. bilgi ak\u0131\u015f\u0131n\u0131n ve y\u00f6netiminin karma\u015f\u0131kl\u0131\u011f\u0131na katk\u0131da bulunuyor.  <\/span><\/p>\n<p><b>Ara\u015ft\u0131rman\u0131n yat\u0131r\u0131m getirisini kan\u0131tlama<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Bu ara\u00e7lar\u0131n par\u00e7al\u0131 yap\u0131s\u0131 nedeniyle, ara\u015ft\u0131rma d\u00f6ng\u00fcleri daha uzun ve karma\u015f\u0131k hale gelmektedir. Di\u011fer fakt\u00f6rler ara\u015ft\u0131rman\u0131n karma\u015f\u0131kl\u0131\u011f\u0131na yol a\u00e7ar ve kullan\u0131lan <a href=\"https:\/\/www.questionpro.com\/blog\/what-is-a-questionnaire\/\">anketler<\/a>, kullan\u0131lan tedarik\u00e7iler, ula\u015f\u0131lan kat\u0131l\u0131mc\u0131 \u00f6rneklemi, ilgili ara\u00e7lar ve daha fazlas\u0131 ile \u00f6nyarg\u0131l\u0131 olabilir. Bu nedenle, \u00e7o\u011fu kritik ara\u015ft\u0131rma \u00e7al\u0131\u015fmas\u0131, bir karma\u015f\u0131kl\u0131k ve belirsizlik katman\u0131 uygulanmaya devam ederken, fikir a\u015famas\u0131ndan eyleme ge\u00e7irilebilir i\u00e7g\u00f6r\u00fc a\u015famas\u0131na kadar \u00e7ok uzun zaman al\u0131r. Bu nedenle, kararlar al\u0131nd\u0131\u011f\u0131nda, ara\u015ft\u0131rma s\u00fcrecini ger\u00e7ek nihai fakt\u00f6re ba\u011flamak zordur ve ara\u015ft\u0131rman\u0131n yat\u0131r\u0131m getirisini gerek\u00e7elendirmeyi zorla\u015ft\u0131r\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu fakt\u00f6rler, ara\u015ft\u0131rma ve i\u00e7g\u00f6r\u00fc s\u00fcrecini daha basit, verimli ve h\u0131zl\u0131 hale getiren bir sistemi bir araya getirme ihtiyac\u0131na katk\u0131da bulundu.  <\/span><\/p>\n<h3 id=\"benefits_insights\"><b>\u0130\u00e7g\u00f6r\u00fc ve ara\u015ft\u0131rma havuzu kullanman\u0131n faydalar\u0131 ve avantajlar\u0131<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0130\u00e7g\u00f6r\u00fc havuzu, ara\u015ft\u0131rmac\u0131lar\u0131n ve kurulu\u015flar\u0131n hayatlar\u0131n\u0131 daha iyi ve verimli hale getiren \u00e7ok say\u0131da hareketli par\u00e7adan olu\u015fur. \u00d6nemli fayda ve avantajlar\u0131ndan baz\u0131lar\u0131 \u015funlard\u0131r<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-121306\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2021\/05\/advantages-of-insights-repository.jpg\" alt=\"\u0130\u00e7g\u00f6r\u00fc havuzunun avantajlar\u0131\" width=\"1170\" height=\"420\"><\/p>\n<p><b>Verimli ve yeniden kullan\u0131labilir i\u015f ak\u0131\u015flar\u0131<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Bir ara\u015ft\u0131rma havuzunun kullan\u0131lmas\u0131, i\u00e7g\u00f6r\u00fc uzmanlar\u0131 i\u00e7in geleneksel olarak hantal ve verimsiz olan yeni proje al\u0131m s\u00fcre\u00e7lerinin, proje y\u00f6netiminin, durum g\u00fcncellemelerinin, \u015fablonlar\u0131n vb. bir araya getirilmesine yard\u0131mc\u0131 olur. Verilerin talep a\u015famas\u0131ndan kullan\u0131c\u0131 ara\u015ft\u0131rma havuzunda etiketlenen ve izlenen i\u00e7g\u00f6r\u00fclere kadar nas\u0131l akt\u0131\u011f\u0131n\u0131 g\u00f6steren i\u015f ak\u0131\u015flar\u0131n\u0131n kurulmas\u0131yla, a\u00e7\u0131k\u00e7a tan\u0131mlanm\u0131\u015f bir yap\u0131 \u00f6nemli bir zaman ve kaynak tasarrufu sa\u011flar.  <\/span><\/p>\n<p><b>\u0130\u00e7g\u00f6r\u00fclere h\u0131zl\u0131 eri\u015fim  <\/b><\/p>\n<p><span style=\"font-weight: 400;\">Ara\u015ft\u0131rma \u00e7al\u0131\u015fmalar\u0131 tamamland\u0131ktan sonra, t\u00fcm projelere ait verilerin, temel bulgular\u0131n ve materyallerin anlaml\u0131 ve aranabilir bir deposu bulunmaktad\u0131r. Art\u0131k ara\u015ft\u0131rmac\u0131lar, i\u00e7g\u00f6r\u00fc ekipleri ve payda\u015flar i\u00e7in i\u00e7g\u00f6r\u00fclere h\u0131zl\u0131 eri\u015fim sa\u011flayan tek bir birle\u015fik platformda g\u00fcncel veya ge\u00e7mi\u015f verilere bakmak avantajl\u0131 ve kolay hale geliyor.<\/span><\/p>\n<p><b>Geli\u015ftirilmi\u015f bilgi eri\u015fimi ve grafi\u011fi<\/b><\/p>\n<p><span style=\"font-weight: 400;\">S\u0131f\u0131rdan ba\u015flamak yerine halihaz\u0131rda y\u00fcr\u00fct\u00fclm\u00fc\u015f olan ge\u00e7mi\u015f ara\u015ft\u0131rmalar\u0131 temel almak, bilgiye eri\u015fimi ve grafi\u011fi geli\u015ftirir. Ge\u00e7mi\u015f \u00e7al\u0131\u015fmalar hakk\u0131nda bilgi edinmek ve mevcut bo\u015fluklarla ge\u00e7mi\u015f ke\u015fiflerin e\u011filim \u00e7izgilerini olu\u015fturmak zahmetsizdir. Kolektif bilgi bir havuzda topland\u0131\u011f\u0131ndan, bilgelik k\u00fcl\u00e7eleri, yat\u0131r\u0131m getirisini g\u00f6stermek i\u00e7in maliyet hesaplamalar\u0131 ve daha fazlas\u0131 hakk\u0131nda s\u00fcrekli olarak \u015firket i\u00e7inde s\u00fcrekli ke\u015fif yap\u0131l\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> <\/span><b>Daha fazla \u015feffafl\u0131k ve bilgi kayb\u0131 yok<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Bu bilgi merkezinin ek bir avantaj\u0131 da, bilgi merkezinin \u015feffafl\u0131\u011f\u0131n\u0131n artmas\u0131d\u0131r. <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/research-design\/\"><br \/>\n  <span style=\"font-weight: 400;\">ara\u015ft\u0131rma tasar\u0131m\u0131<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">  ve ara\u015ft\u0131rma talep eden birinden, bunlar\u0131 y\u00fcr\u00fcten ve raporlar\u0131 yay\u0131nlayan ekiplere kadar olan s\u00fcre\u00e7. Ayr\u0131ca, daha \u00f6nce y\u00fcr\u00fct\u00fclen \u00e7al\u0131\u015fmalar\u0131 ve ilgili ekip \u00fcyelerini bulmak da kolayd\u0131r, b\u00f6ylece \u00e7e\u015fitli kriterlere g\u00f6re bilgi \u00e7ekmek daha kolay olur.<\/span><\/p>\n<p><b>H\u0131zl\u0131 geri d\u00f6n\u00fc\u015fl\u00fc \u00e7al\u0131\u015fmalar<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u00c7al\u0131\u015fma t\u00fcrleri, anketler, kullan\u0131lan ara\u00e7lar, <a href=\"https:\/\/www.questionpro.com\/features\/survey-respondents.html\">anket kat\u0131l\u0131mc\u0131lar\u0131<\/a> ve daha fazlas\u0131 gibi bilgilere eri\u015fim, bir\u00e7ok idari hususun ara\u015ft\u0131rmac\u0131lar ve di\u011fer ilgili payda\u015flar taraf\u0131ndan zaten bilindi\u011fi h\u0131zl\u0131 geri d\u00f6n\u00fc\u015fl\u00fc \u00e7al\u0131\u015fmalar\u0131n y\u00fcr\u00fct\u00fclmesine yard\u0131mc\u0131 olur. Bu, ge\u00e7mi\u015f istihbarattan yararlanmaya ve eyleme ge\u00e7irilebilir i\u00e7g\u00f6r\u00fcleri daha h\u0131zl\u0131 sa\u011flayan \u00e7al\u0131\u015fmalar\u0131 daha h\u0131zl\u0131 uygulamaya koymaya olanak tan\u0131r.<\/span><\/p>\n<p><b>Demokratikle\u015ftirilmi\u015f veri ve birle\u015fik ambarlama<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Farkl\u0131 ekiplerden ve i\u015f birimlerinden gelen veriler, azalt\u0131lm\u0131\u015f kabile bilgisi ve tek tip i\u015f taksonomisi ile merkezi bir birle\u015fik depoya akar ve ara\u015ft\u0131rma merkezini her t\u00fcrl\u00fc i\u00e7g\u00f6r\u00fc i\u00e7in tek durak noktas\u0131 haline getirir. Verileri anlamland\u0131rmak i\u00e7in birden fazla yere bakmak ve \u00e7e\u015fitli payda\u015flara ula\u015fmak zorunda kalmaman\u0131z\u0131 sa\u011flamak i\u00e7in veri y\u00f6netimi ve eri\u015filebilirli\u011fi \u00fczerinde daha fazla durulmaktad\u0131r. Bu durumda, \u00e7ok de\u011fi\u015fkenli ara\u015ft\u0131rma verilerini y\u00f6netmek de daha basit hale gelir. <\/span><\/p>\n<p><b>Ger\u00e7ek zamanl\u0131 analizler<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u0130\u00e7g\u00f6r\u00fc havuzunu kullanarak, verilere ve analizlere an\u0131nda ve ger\u00e7ek zamanl\u0131 eri\u015fim sa\u011flan\u0131r. Sadece bu da de\u011fil, ak\u0131ll\u0131 etiketler ve yapay zeka (AI) yard\u0131m\u0131yla, ilgili ve ilgin\u00e7 projeler hakk\u0131nda bilgi ortaya \u00e7\u0131karmak m\u00fcmk\u00fcnd\u00fcr. Bu \u00f6zellik, ara\u015ft\u0131rmac\u0131lar\u0131n ve i\u015f payda\u015flar\u0131n\u0131n g\u00fc\u00e7lendirilmi\u015f ve yeniden kullan\u0131labilir pazar ara\u015ft\u0131rmalar\u0131nda ger\u00e7ek zamanl\u0131 analizlerden yararlanmalar\u0131 i\u00e7in ara\u015ft\u0131rma havuzunu kullanmay\u0131 daha da kazan\u00e7l\u0131 hale getiriyor.<\/span><\/p>\n<h3 id=\"characteristics_insights\"><b>Bir i\u00e7g\u00f6r\u00fc ve ara\u015ft\u0131rma havuzunun \u00f6zellikleri<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u00c7ok say\u0131da ara\u015ft\u0131rmac\u0131, i\u015f payda\u015f\u0131 ve marka ile konu\u015ftuktan sonra, bir i\u00e7g\u00f6r\u00fc havuzunun en \u00f6nemli be\u015f \u00f6zelli\u011fini belirledik. Bu temel \u00f6zellikler yayg\u0131n benimseme ve kullan\u0131ma yol a\u00e7ar ve ayn\u0131 zamanda ba\u015far\u0131l\u0131 ara\u015ft\u0131rma havuzlar\u0131n\u0131n temel ta\u015flar\u0131d\u0131r.  <\/span><\/p>\n<p><b>Geri al\u0131nabilir<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u0130\u00e7g\u00f6r\u00fc merkezinin en \u00f6nemli \u00f6zelliklerinden biri, ara\u015ft\u0131rmac\u0131lar\u0131n ve di\u011fer i\u015f payda\u015flar\u0131n\u0131n eri\u015fiminin \u00e7ok kolay olmas\u0131 gerekti\u011fidir. Ekip \u00fcyeleri, birden fazla sorgu ve \u00e7e\u015fitli platformlar yazmadan, anla\u015f\u0131lmas\u0131 ve t\u00fcketilmesi daha kolay bilgilere h\u0131zl\u0131 bir \u015fekilde ula\u015fmal\u0131d\u0131r. T\u00fcm bu bilgileri tek bir platformda bir araya getirmek kritik \u00f6nem ta\u015f\u0131yor. Ara\u015ft\u0131rmac\u0131lar ge\u00e7mi\u015f \u00e7al\u0131\u015fmalardan bilgi toplayabilmeli ve devam eden \u00e7al\u0131\u015fmalar\u0131n olu\u015fturulmas\u0131na yard\u0131mc\u0131 olmal\u0131d\u0131r. \u0130\u015f payda\u015flar\u0131 ayr\u0131ca demografik bilgiler, proje maliyetleri, <a href=\"https:\/\/www.questionpro.com\/blog\/longitudinal-study\/\">uzunlamas\u0131na \u00e7al\u0131\u015fmalar<\/a> ve daha fazlas\u0131 dahil olmak \u00fczere kendileri i\u00e7in neyin \u00f6nemli oldu\u011funa dayal\u0131 i\u00e7g\u00f6r\u00fcler elde edebilmelidir.<\/span><\/p>\n<p><b>Yakla\u015f\u0131labilir<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Bir i\u015fletmedeki ilgili t\u00fcm payda\u015flar, bilgi toplamak i\u00e7in i\u00e7g\u00f6r\u00fc platformundan yararlanmak istemelidir. Arac\u0131n benimsenme oran\u0131n\u0131n y\u00fcksek olmas\u0131 i\u00e7in her seviyedeki \u00fcyenin kolayca ula\u015fabilece\u011fi bir ara\u00e7 olmal\u0131d\u0131r. Ayr\u0131ca analiz yapmak zahmetsiz olmal\u0131 ve karma\u015f\u0131k ve hantal i\u015f ak\u0131\u015flar\u0131ndan ka\u00e7\u0131nmal\u0131d\u0131r. Payda\u015flar, g\u00fc\u00e7l\u00fc ancak kolayca temsil edilebilen ve hafif verilere eri\u015fmek ve karma\u015f\u0131k raporlara ve grafiklere bakmak zorunda kalmamak ister.  <\/span><\/p>\n<p><b>\u0130zlenebilir<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Ba\u015far\u0131l\u0131 bir i\u00e7g\u00f6r\u00fc havuzu, verilere hi\u00e7bir zaman geri ba\u011flant\u0131 kurmadan sadece g\u00fczel grafikler ve say\u0131lardan olu\u015fmamal\u0131d\u0131r. \u0130\u00e7g\u00f6r\u00fcleri verilerle birle\u015ftirebilmek \u00e7ok \u00f6nemlidir ve ihtiya\u00e7 duyulmas\u0131 halinde bilgilere geri ba\u011flanman\u0131n bir yolu olmal\u0131d\u0131r. Kan\u0131ta dayal\u0131 oldu\u011fu i\u00e7in g\u00fcven olu\u015fturan orijinal veya ham verilere at\u0131fta bulunulmal\u0131d\u0131r. \u0130\u00e7g\u00f6r\u00fc masas\u0131, do\u011frulanmas\u0131 gerekiyorsa y\u0131llar \u00f6ncesinden bile t\u00fcm verilere geri d\u00f6nmeli ve hatta o zaman yap\u0131lan \u00e7\u0131kar\u0131mlar\u0131n bug\u00fcn ge\u00e7erli olup olmad\u0131\u011f\u0131n\u0131 kontrol etmelidir. Kolayca izlenebilir veriler, tekrarlanan \u00e7al\u0131\u015fmalar veya boylamsal izleme durumunda \u00e7ok de\u011fi\u015fkenli verilerin hala anlaml\u0131 olmas\u0131n\u0131 da sa\u011flar. Son olarak, izlenebilir verilerle ara\u015ft\u0131rmac\u0131lar ayn\u0131 h\u0131zla yeni sonu\u00e7lara ve i\u00e7g\u00f6r\u00fclere ula\u015fmal\u0131d\u0131r.  <\/span><\/p>\n<p><b>Eri\u015filebilir<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Bir ara\u015ft\u0131rma havuzunun y\u00fcksek benimsenme oranlar\u0131na sahip olmas\u0131 ve fark yaratmas\u0131 i\u00e7in ilgili t\u00fcm payda\u015flar taraf\u0131ndan eri\u015filebilir olmas\u0131 gerekir. Ara\u015ft\u0131rma ekiplerine yeni kat\u0131lanlar bile ilk g\u00fcnden itibaren i\u00e7eri girip zaman kaybetmeden ge\u00e7mi\u015f \u00e7al\u0131\u015fmalar hakk\u0131nda bilin\u00e7li kararlar ve \u00e7\u0131kar\u0131mlar yapabilmelidir. Muazzam bir ba\u015far\u0131 i\u00e7in, arac\u0131n benimsenmesi an\u0131nda ve s\u00fcrekli olmal\u0131d\u0131r. \u0130\u00e7g\u00f6r\u00fc havuzunuz ger\u00e7e\u011fin tek kayna\u011f\u0131 olmal\u0131 ve ekip \u00fcyeleri i\u00e7g\u00f6r\u00fcleri ortaya \u00e7\u0131karmak i\u00e7in \u00e7e\u015fitli klas\u00f6rlere, raporlara, belgelere ve elektronik tablolara bakmak zorunda kalmamal\u0131d\u0131r.<\/span><\/p>\n<p><b>G\u00fcvenli<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Ara\u015ft\u0131rma havuzunuz birden fazla kaynaktan gelen verileri bar\u0131nd\u0131raca\u011f\u0131ndan ve kurulu\u015funuz i\u00e7in tek bir do\u011fruluk kayna\u011f\u0131 olaca\u011f\u0131ndan, gizli ve hassas olabilecek bilgileri bar\u0131nd\u0131rmas\u0131 muhtemeldir. Ara\u015ft\u0131rma havuzunuzun k\u00fcresel kurulu\u015flar aras\u0131nda yayg\u0131n bir kullan\u0131ma sahip olmas\u0131 i\u00e7in, arac\u0131n federal ve di\u011fer yerel y\u00f6netimlerin veri ambar\u0131 ve g\u00fcvenlik gibi y\u00f6nergelerini kar\u015f\u0131lamas\u0131 gerekir  <\/span><a href=\"https:\/\/www.questionpro.com\/gdpr\/\"><span style=\"font-weight: 400;\">GDPR uyumlu<\/span><\/a><span style=\"font-weight: 400;\">  ve daha fazlas\u0131. Ayr\u0131ca verilerin saklanmas\u0131, \u015fifrelenmesi, anonim hale getirilmesi ve silinmesine y\u00f6nelik politikalar\u0131n da mevcut olmas\u0131 gerekir.  <\/span><\/p>\n<h3 id=\"components_insights\"><b>\u0130\u00e7g\u00f6r\u00fc ve ara\u015ft\u0131rma havuzunun bile\u015fenleri<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Art\u0131k bir i\u00e7g\u00f6r\u00fc havuzunun \u00f6zelliklerini ve s\u00fcrekli de\u011fi\u015fen ara\u015ft\u0131rma ortam\u0131ndaki \u00f6nemini bildi\u011finize g\u00f6re, sizi ve ekiplerinizi ba\u015far\u0131ya haz\u0131rlamak i\u00e7in b\u00f6yle bir havuzun t\u00fcm bile\u015fenlerine bakal\u0131m.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ekibin misyonu ve vizyonu:<\/b><span style=\"font-weight: 400;\">  \u0130\u00e7g\u00f6r\u00fc havuzunun \u00f6nemli bir bile\u015feni, neyi ba\u015farmak istedi\u011finizi ve bunu nas\u0131l yapmay\u0131 planlad\u0131\u011f\u0131n\u0131z\u0131 daha b\u00fcy\u00fck ekibe ve kurulu\u015fa bildirmektir. Daha b\u00fcy\u00fck organizasyona bir vizyon ve ekibe ne i\u00e7in yakla\u015f\u0131labilece\u011fini g\u00f6stermek hesap verebilirlik ve \u015feffafl\u0131k g\u00f6sterir.  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ara\u015ft\u0131rma talebi i\u015f ak\u0131\u015flar\u0131:<\/b><span style=\"font-weight: 400;\">  \u0130\u00e7g\u00f6r\u00fc masas\u0131, her talebin uygun \u015fekilde ve tan\u0131mlad\u0131\u011f\u0131n\u0131z formatta kar\u015f\u0131lanabilmesi i\u00e7in i\u015f ak\u0131\u015flar\u0131 ve talep belgeleri \u00f6rneklerinden olu\u015fmal\u0131d\u0131r. Yeniden kullan\u0131labilir i\u015f ak\u0131\u015flar\u0131 ayr\u0131ca ekip \u00fcyelerinin ara\u015ft\u0131rma taleplerini, beklentileri, zaman \u00e7izelgelerini ve daha fazlas\u0131n\u0131 nas\u0131l gireceklerini bilmelerini sa\u011flar.  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Derinlemesine programlar:<\/b><span style=\"font-weight: 400;\">  Programlar konusunda \u015feffaf olmak, payda\u015flara neyin ne zaman yap\u0131laca\u011f\u0131n\u0131 bildirme olana\u011f\u0131 sa\u011flar. Bu t\u00fcr programlar ayn\u0131 zamanda ekip \u00fcyelerinin ve di\u011ferlerinin ara\u015ft\u0131rmaya dahil olmalar\u0131na veya tamamland\u0131ktan sonra ara\u015ft\u0131rma verilerini ne zaman arayacaklar\u0131n\u0131 bilmelerine yard\u0131mc\u0131 olur.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ara\u015ft\u0131rma planlar\u0131, y\u00f6ntemleri ve ara\u00e7lar\u0131:  <\/b><span style=\"font-weight: 400;\">Ara\u015ft\u0131rma planlar\u0131n\u0131n, kullan\u0131lan tekniklerin ve ara\u00e7lar\u0131n \u00f6nceden yay\u0131nlanmas\u0131yla, ara\u015ft\u0131rma terimleri ve kurum genelinde ne beklenece\u011fi ve ne zaman beklenece\u011fi vb. konularda belirsizlik ortadan kalkar. Bu, i\u00e7g\u00f6r\u00fclerin \u015firket \u00e7ap\u0131nda uyumla\u015ft\u0131r\u0131lmas\u0131n\u0131 ve benimsenmesini sa\u011flar.  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0130\u015f taksonomisi ve meta etiketler:<\/b><span style=\"font-weight: 400;\">  \u0130\u00e7g\u00f6r\u00fc havuzunuzun bir di\u011fer \u00f6nemli bile\u015feni, i\u00e7g\u00f6r\u00fclere eri\u015firken herkesin ayn\u0131 sayfada olmas\u0131 i\u00e7in iyi bir i\u015f taksonomisi ve meta etiketlerin net bir tan\u0131m\u0131 olmal\u0131d\u0131r. Bu durum, kabile bilgisinin ve yerelle\u015ftirilmi\u015f bilginin etkisini b\u00fcy\u00fck \u00f6l\u00e7\u00fcde ortadan kald\u0131rmaktad\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ara\u015ft\u0131rma raporlar\u0131:<\/b><span style=\"font-weight: 400;\">  \u0130\u00e7g\u00f6r\u00fc merkezinin hayati bir bile\u015feni de <a href=\"https:\/\/www.questionpro.com\/blog\/research-reports\/\">ara\u015ft\u0131rma raporlar\u0131n\u0131n<\/a> toplanmas\u0131d\u0131r. Benzer bir format, yap\u0131 ve \u00e7\u0131kt\u0131ya sahip olmalar\u0131 iyi olsa da, merkezi raporlar i\u00e7g\u00f6r\u00fclerin demokratikle\u015ftirilmesini kolayla\u015ft\u0131r\u0131r ve silo halindeki bilgileri \u00f6ld\u00fcr\u00fcr.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ara\u015ft\u0131rma i\u00e7g\u00f6r\u00fcleri: <\/b><span style=\"font-weight: 400;\">\u0130\u00e7g\u00f6r\u00fc havuzunun bir di\u011fer kritik bile\u015feni, projeler hakk\u0131nda k\u00fc\u00e7\u00fck bilgiler, maliyet \u00f6l\u00e7\u00fcmleri, ara\u015ft\u0131rma \u00e7al\u0131\u015fmas\u0131n\u0131n kullan\u0131m\u0131 vb. dahil olmak \u00fczere ara\u015ft\u0131rma i\u00e7g\u00f6r\u00fclerinin toplanmas\u0131d\u0131r. <\/span> <\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ham veriler:  <\/b><span style=\"font-weight: 400;\">Notlar, kay\u0131tlar, anket verileri gibi ham verilerin i\u00e7g\u00f6r\u00fc merkezine dahil edilmesine ve etiketlenmesine izin vermek, ara\u015ft\u0131rma ekiplerine ve kullan\u0131c\u0131lara g\u00fcvenilirlik kazand\u0131r\u0131r. Bu bilgiler, gelecekte eri\u015filmesi veya analiz edilmesi gerekti\u011finde de kullan\u0131\u015fl\u0131 olacakt\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Anl\u0131k g\u00f6r\u00fcnt\u00fc g\u00f6r\u00fcn\u00fcm\u00fc ve analizler:  <\/b><span style=\"font-weight: 400;\">Kullan\u0131c\u0131lar\u0131n anl\u0131k g\u00f6r\u00fcnt\u00fcye ve analitiklere eri\u015fmesine izin vermek, ge\u00e7mi\u015fte tamamlanan farkl\u0131 \u00e7al\u0131\u015fmalar\u0131 sergiledi\u011fi i\u00e7in arac\u0131n daha fazla benimsenmesini ve kullan\u0131lmas\u0131n\u0131 sa\u011flar. Bu \u00f6zellik ayn\u0131 zamanda ge\u00e7mi\u015f \u00e7al\u0131\u015fmalar\u0131n kar\u015f\u0131la\u015ft\u0131r\u0131labilmesine ve gelecekteki \u00e7al\u0131\u015fmalar i\u00e7in bir basamak olarak kullan\u0131labilmesine olanak tan\u0131r.  <\/span><\/li>\n<\/ul>\n<h3 id=\"methods_insights\"><b>Ad\u0131mlarla bir i\u00e7g\u00f6r\u00fc veya ara\u015ft\u0131rma havuzu olu\u015fturma ve y\u00f6netme y\u00f6ntemi<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Uygun \u015fekilde y\u00f6netildi\u011fi takdirde, kurumsal d\u00fczeyde bir i\u00e7g\u00f6r\u00fc havuzunun benimsenme oran\u0131 \u00e7ok y\u00fcksektir. Bu kullan\u0131c\u0131 ara\u015ft\u0131rma havuzu ayn\u0131 zamanda makro ve mikro d\u00fczeylerdeki ara\u015ft\u0131rma sorunlar\u0131n\u0131 \u00e7\u00f6zebilir ve eyleme ge\u00e7irilebilir i\u00e7g\u00f6r\u00fclerin ortaya \u00e7\u0131kar\u0131lmas\u0131 ve y\u00f6netilmesinde etkili bir kolayla\u015ft\u0131r\u0131c\u0131 olabilir. Ancak t\u00fcm bunlar\u0131 yapabilmek i\u00e7in, t\u00fcm payda\u015flar\u0131n mevcut s\u00fcre\u00e7ler ve \u00f6l\u00e7eklenebilir ve de\u011fer sa\u011flayan birle\u015fik bir ara\u015ft\u0131rma ve i\u00e7g\u00f6r\u00fc platformuna ula\u015fmak i\u00e7in ihtiya\u00e7 duyduklar\u0131 \u015feyler konusunda son derece net olmas\u0131 gerekir. Kullanaca\u011f\u0131n\u0131z platforma karar vermeden \u00f6nce ara\u015ft\u0131rma ve i\u015fbirli\u011fi i\u00e7in kulland\u0131\u011f\u0131n\u0131z mevcut teknoloji y\u0131\u011f\u0131n\u0131n\u0131z\u0131, sat\u0131c\u0131lar\u0131 ve sat\u0131c\u0131 API&#8217;lerini, mevcut bilgi y\u00f6netimi merkezlerini, i\u015f ak\u0131\u015flar\u0131n\u0131 ve di\u011fer dahili fakt\u00f6rleri de g\u00f6zden ge\u00e7irmeniz faydal\u0131 olacakt\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130\u015fte alt\u0131 kolay ad\u0131mda bir i\u00e7g\u00f6r\u00fc havuzu olu\u015fturma ve y\u00f6netme y\u00f6ntemi:<\/span><\/p>\n<p><b>1. \u0130\u00e7g\u00f6r\u00fc havuzunu y\u00f6netecek ekibi atay\u0131n<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Kurulu\u015funuzdaki ara\u015ft\u0131rmac\u0131lar ve geni\u015f tabanl\u0131 ara\u015ft\u0131rma ekibi i\u00e7g\u00f6r\u00fc havuzunu korumal\u0131 ve sahiplenmelidir. Grup i\u00e7inde bile, arac\u0131n kurum i\u00e7inde ve kurum genelinde benimsenmesini sa\u011flayacak liderler ve ara\u015ft\u0131rma \u015fampiyonlar\u0131 atay\u0131n. B\u00f6yle bir ekibin ve \u00fcyelerinin, kurum genelinde ve \u00e7e\u015fitli i\u00e7 ve d\u0131\u015f payda\u015flarla y\u00fcr\u00fct\u00fclen ara\u015ft\u0131rmaya ili\u015fkin kapsay\u0131c\u0131 bir g\u00f6r\u00fc\u015fe sahip olmas\u0131 gerekir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu ekip ayn\u0131 zamanda taksonominin y\u00f6netilmesinden, i\u015f ak\u0131\u015flar\u0131n\u0131n olu\u015fturulmas\u0131ndan ve i\u00e7g\u00f6r\u00fc merkezinden bilgi elde edilmesine yard\u0131mc\u0131 olmaktan da sorumlu olmal\u0131d\u0131r. Bu ekibe kurum genelinde benimsenmeyi art\u0131rma g\u00f6revi verilmesi, bu platformun kurum genelinde tek ger\u00e7ek ve bilgi kayna\u011f\u0131 haline gelmesine yard\u0131mc\u0131 olur. Birden fazla \u00fcye bu platformun benimsenmesine ve ba\u015far\u0131l\u0131 olmas\u0131na katk\u0131da bulunabilir ve katk\u0131da bulunabilirken, potansiyelini tam olarak ortaya \u00e7\u0131karabilecek i\u015f liderleri olmal\u0131d\u0131r.<\/span><\/p>\n<p><b>2. Mevcut ve ge\u00e7mi\u015f ara\u015ft\u0131rmalar\u0131n\u0131z\u0131 d\u00fczenleyin<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Ekibe ve araca karar verdikten sonra, mevcut ve ge\u00e7mi\u015f ara\u015ft\u0131rmalar\u0131 d\u00fczenlemek i\u00e7in i\u015f taksonomisini, bir etiket gruplamas\u0131n\u0131 ve daha fazlas\u0131n\u0131 tan\u0131mlamak \u00e7ok \u00f6nemlidir. Bu, projelere, \u00fcr\u00fcnlere, konumlara veya se\u00e7ti\u011finiz ba\u015fka herhangi bir kritere g\u00f6re olabilir. Do\u011fru organizasyon, \u00e7e\u015fitli kaynaklardan gelen ara\u015ft\u0131rma ve i\u00e7g\u00f6r\u00fclerin birle\u015ftirilmesine ve an\u0131nda sa\u011flam ve \u00f6l\u00e7eklenebilir bir bilgi grafi\u011fi olu\u015fturulmas\u0131na yard\u0131mc\u0131 olur. Sadece bu da de\u011fil, kurum genelindeki i\u015f payda\u015flar\u0131 ve ara\u015ft\u0131rmac\u0131lar, ara\u015ft\u0131rman\u0131n hacmi, \u00f6l\u00e7e\u011fi, y\u00f6ntemleri, ara\u00e7lar\u0131 ve yat\u0131r\u0131m getirisi hakk\u0131nda bilgi sahibi olurlar.  <\/span><\/p>\n<p><b>3. Destekleyici i\u00e7g\u00f6r\u00fcler ekleyin<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Notlar, veriler, g\u00f6zlemler ve geri bildirimler ekleyerek i\u00e7g\u00f6r\u00fc havuzunu ola\u011fan\u00fcst\u00fc sa\u011flam ve g\u00fc\u00e7l\u00fc hale getirebilirsiniz. \u0130lgili bilgileri bir araya getirmek ve ard\u0131ndan bunlar\u0131 markan\u0131z i\u00e7in en uygun \u015fekilde etiketlemek, genel olarak ekiplerin ihtiya\u00e7 duydu\u011fu en somut ve kesin i\u00e7g\u00f6r\u00fcleri elde etmenizi sa\u011flar. \u00c7ok fazla bilgi eklemek gibi gelebilir, ancak ilgili t\u00fcm i\u00e7g\u00f6r\u00fcler ve verilerle do\u011fru \u015fekilde etiketlenirse, ara\u015ft\u0131rma havuzunuzun en g\u00fc\u00e7l\u00fc versiyonunu olu\u015fturursunuz. En iyi uygulamalar, notlar ve di\u011fer destekleyici bilgilerin eklenmesiyle ara\u015ft\u0131rma merkeziniz b\u00fcy\u00fcmeye devam edecek ve eyleme d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilir i\u00e7g\u00f6r\u00fcler elde etme s\u00fcreniz k\u0131salacakt\u0131r.<\/span><\/p>\n<p><b>4. Verileri sentezleme ve analiz etme  <\/b><\/p>\n<p><span style=\"font-weight: 400;\">Hem nitel hem de nicel ara\u015ft\u0131rma verilerinizi ve bunlar\u0131n analizini tek bir platformda y\u00f6netmenizi sa\u011flayan bir ara\u00e7 kullanarak, her iki d\u00fcnyan\u0131n da en iyisini elde edersiniz &#8211; \u00fcr\u00fcn y\u00f6netimi, <\/span><a href=\"https:\/\/www.questionpro.com\/research-edition-survey-software\/\"><br \/>\n  <span style=\"font-weight: 400;\">ara\u015ft\u0131rma platformu<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">ve ileti\u015fim ara\u00e7lar\u0131n\u0131 merkezi bir konumda toplar. Bu ayn\u0131 zamanda daha iyi y\u00f6netmek ve hatta gerekti\u011finde daha sonra eri\u015fmek i\u00e7in ilgili t\u00fcm verileri tek bir merkezi konumda toplama olana\u011f\u0131 sa\u011flar.  <\/span><\/p>\n<p><b>5. Kritik i\u00e7g\u00f6r\u00fcler, bulgular ve raporlar olu\u015fturun<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Ara\u015ft\u0131rma merkezinizde kolayca sindirilebilir raporlar ve bilgi k\u00fcl\u00e7eleri olu\u015fturmak zorunludur. Karma\u015f\u0131k \u00e7al\u0131\u015fmalar\u0131, kritik i\u00e7g\u00f6r\u00fcler ve bulgulardan olu\u015fan ak\u0131ll\u0131 etiketli raporlara d\u00f6n\u00fc\u015ft\u00fcrmek, havuz i\u00e7in en iyi benimsenmeyi sa\u011flayacakt\u0131r. Sadece bu da de\u011fil, bu bulgular her bir raporun anl\u0131k g\u00f6r\u00fcnt\u00fcs\u00fcn\u00fc sa\u011flar ve ard\u0131ndan raporlar\u0131 kar\u015f\u0131la\u015ft\u0131rma, sonu\u00e7lar \u00e7\u0131karma, maliyet art\u0131\u015flar\u0131n\u0131 belirleme ve ara\u015ft\u0131rman\u0131n yat\u0131r\u0131m getirisini gerek\u00e7elendirme olana\u011f\u0131 verir. Her bir ara\u015ft\u0131rma \u00e7al\u0131\u015fmas\u0131n\u0131n ad\u0131, talep sahibi, i\u015f birimi, ara\u015ft\u0131rma metodolojisi, zaman \u00e7izelgeleri, maliyetleri ve daha fazlas\u0131na g\u00f6re anl\u0131k bir g\u00f6r\u00fcn\u00fcm\u00fcn\u00fc olu\u015fturarak platform hakk\u0131nda en somut bilgileri sunar ve b\u00f6ylece benimsenmeyi art\u0131r\u0131r.  <\/span><\/p>\n<p><b>6. \u0130\u00e7g\u00f6r\u00fcleri etiketleyin ve payla\u015f\u0131n<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Son olarak, ara\u015ft\u0131rma \u00e7al\u0131\u015fmalar\u0131n\u0131 uygun i\u015f taksonomisi ve meta etiketlerle etiketlemek, gruplamaya, dizine eklemeye ve aranabilir i\u00e7g\u00f6r\u00fc raporlar\u0131 olu\u015fturmaya yard\u0131mc\u0131 olur. An\u0131nda \u00e7\u0131kar\u0131m yapmaya yard\u0131mc\u0131 olabildikleri s\u00fcrece birden fazla etiketi gruplamak veya eklemek sorun te\u015fkil etmez. \u0130\u00e7g\u00f6r\u00fclerin etiketlenmesi ve payla\u015f\u0131lmas\u0131 payda\u015flara ara\u015ft\u0131rma s\u00fcreci hakk\u0131nda fikir verir. Bu ayn\u0131 zamanda ara\u015ft\u0131rma masas\u0131n\u0131n benimsenmesini ve kullan\u0131m\u0131n\u0131 art\u0131rmaya da yard\u0131mc\u0131 olur. Gruplamalar birbiriyle \u00f6rt\u00fc\u015fen i\u00e7g\u00f6r\u00fclere sahip olabilir, ancak i\u015f, ara\u015ft\u0131rma \u00e7al\u0131\u015fmas\u0131, i\u015f grubu ve daha fazlas\u0131na g\u00f6re ilgili t\u00fcm payda\u015flar\u0131n i\u00e7g\u00f6r\u00fclere eri\u015fmesi i\u00e7in bu sorun de\u011fildir.  <\/span><\/p>\n<h3 id=\"types_insights\"><b>\u00d6rneklerle i\u00e7g\u00f6r\u00fc t\u00fcrleri ve ara\u015ft\u0131rma havuzlar\u0131<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Birden fazla i\u00e7g\u00f6r\u00fc deposu t\u00fcr\u00fc vard\u0131r ve biz en yayg\u0131n kullan\u0131lan t\u00fcrlere bakaca\u011f\u0131z.  <\/span><\/p>\n<h4><b>\u0130\u00e7g\u00f6r\u00fcler ve ara\u015ft\u0131rma havuzlar\u0131<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u00c7o\u011fu kurulu\u015f ara\u015ft\u0131rma havuzu yolculu\u011funa, daha basit olmas\u0131 ve ara\u00e7lara sahip olmas\u0131 nedeniyle kurum i\u00e7inde ba\u015flar. Bu da onlar\u0131n ara\u015ft\u0131rma platformunu, <a href=\"https:\/\/www.questionpro.com\/blog\/qualitative-research-methods\/\">nitel ara\u015ft\u0131rma<\/a> \u00e7\u00f6z\u00fcm\u00fcn\u00fc, \u00e7e\u015fitli analitik ara\u00e7lar\u0131 ve \u015firket i\u00e7i i\u015fbirli\u011fi ara\u00e7lar\u0131n\u0131 kullanmak anlam\u0131na geliyor. Bunlar, elektronik tablolar, raporlar ve belgelerden olu\u015fan dahili bir wiki \u00fczerinde geli\u015fig\u00fczel bir araya getirilmi\u015f bir platformla sonu\u00e7lan\u0131r. Bunlara dahili i\u00e7g\u00f6r\u00fc havuzlar\u0131 denir ve baz\u0131 \u00f6nemli \u00f6rnekler Google Business Suite, Airtable vb.dir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ancak bunlar \u00f6l\u00e7eklenebilir de\u011fildir ve her zaman g\u00fcvenilir de\u011fildir. Bu t\u00fcr i\u00e7g\u00f6r\u00fc masalar\u0131nda, ara\u015ft\u0131rma verilerini arama, saklama ve etiketleme becerisinin olmamas\u0131 ve ara\u015ft\u0131rma ve i\u00e7g\u00f6r\u00fc dostu veriler i\u00e7in kavramlar\u0131n kullan\u0131lmamas\u0131 gibi belirgin s\u0131n\u0131rlamalar da vard\u0131r.  <\/span><\/p>\n<h4><b>\u00d6zel olarak olu\u015fturulmu\u015f i\u00e7g\u00f6r\u00fcler ve ara\u015ft\u0131rma havuzlar\u0131  <\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Kullan\u0131ma haz\u0131r ve s\u0131n\u0131rl\u0131 uygulanabilirlik ara\u00e7lar\u0131ndan memnun olmayan bir\u00e7ok b\u00fcy\u00fck kurulu\u015f genellikle kendi i\u00e7g\u00f6r\u00fc havuzlar\u0131n\u0131 \u015firket i\u00e7inde olu\u015fturma e\u011filimindedir. Microsoft, WeWork ve daha fazlas\u0131 taraf\u0131ndan amaca y\u00f6nelik olarak olu\u015fturulmu\u015f ara\u00e7larla ilgili \u00e7e\u015fitli hikayeler var. Bu  <\/span><a href=\"https:\/\/medium.com\/microsoft-design\/how-microsofts-human-insights-library-creates-a-living-body-of-knowledge-fff54e53f5ec\"><span style=\"font-weight: 400;\">Microsoft \u0130nsan \u0130\u00e7g\u00f6r\u00fcleri Sistemi (HIS)<\/span><\/a><span style=\"font-weight: 400;\">  \u015firket i\u00e7inde geli\u015ftirildi ve \u015firket i\u00e7inde ihtiya\u00e7 duyulan \u00f6l\u00e7e\u011fe ve kullan\u0131m durumuna g\u00f6re \u00f6zel olarak olu\u015fturuldu. Ancak, ka\u00e7 kurulu\u015f bu t\u00fcr \u00e7\u00f6z\u00fcmleri s\u0131f\u0131rdan olu\u015fturmak i\u00e7in zaman ve kaynak harcamay\u0131 g\u00f6ze alabilir?<\/span><\/p>\n<h4><b>Uzmanla\u015fm\u0131\u015f i\u00e7g\u00f6r\u00fc ve ara\u015ft\u0131rma havuzu ara\u00e7lar\u0131<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Bu da bizi son i\u00e7g\u00f6r\u00fc havuzu arac\u0131m\u0131za getiriyor. Ara\u015ft\u0131rmac\u0131lar bu ara\u00e7lar\u0131 ara\u015ft\u0131rmac\u0131lar i\u00e7in geli\u015ftirmi\u015flerdir ve i\u00e7g\u00f6r\u00fclerin demokratikle\u015ftirilmesinin bir\u00e7ok y\u00f6n\u00fcn\u00fc dikkate al\u0131rken ayn\u0131 zamanda silo halindeki ara\u015ft\u0131rma ve i\u00e7g\u00f6r\u00fc bilgilerini de ortadan kald\u0131rmaktad\u0131rlar.<\/span><\/p>\n<p><b>QuestionPro Insights Hub<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Bu <\/span><a href=\"https:\/\/www.questionpro.com\/insights-hub\/\"><br \/>\n  <span style=\"font-weight: 400;\">QuestionPro Insights Hub<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">  sa\u011flaml\u0131\u011f\u0131 ve arac\u0131 nedeniyle d\u00fcnyan\u0131n \u00f6nde gelen ara\u015ft\u0131rmac\u0131lar\u0131 ve markalar\u0131 taraf\u0131ndan tercih edilen, amaca y\u00f6nelik olarak olu\u015fturulmu\u015f bir ara\u015ft\u0131rma ve i\u00e7g\u00f6r\u00fc havuzu platformu ve \u00e7\u00f6z\u00fcm\u00fcd\u00fcr. Bu platform, nitel ve nicel ara\u015ft\u0131rma ara\u00e7lar\u0131yla ba\u011flant\u0131l\u0131d\u0131r. Ayr\u0131ca, t\u00fcm ara\u015ft\u0131rma verilerini tek bir platform alt\u0131nda bir araya getiren geli\u015fmi\u015f bir analitik motora sahiptir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu ara\u015ft\u0131rma havuzu ayn\u0131 zamanda sa\u011flam ve g\u00fc\u00e7l\u00fc bir platform olu\u015fturmak i\u00e7in \u00f6rnek sa\u011flay\u0131c\u0131lar\u0131n\u0131za, topluluk platformunuza ve Slack, Microsoft Teams ve daha fazlas\u0131 dahil olmak \u00fczere i\u015fbirli\u011fi ara\u00e7lar\u0131na ba\u011flanman\u0131za olanak tan\u0131r. Sadece bu da de\u011fil, m\u00fc\u015fteri ara\u015ft\u0131rman\u0131z\u0131, \u00e7al\u0131\u015fan ara\u015ft\u0131rman\u0131z\u0131, geli\u015fmi\u015f ara\u015ft\u0131rma modelleri \u00e7al\u0131\u015fmalar\u0131n\u0131z\u0131 ve daha fazlas\u0131n\u0131 tek bir konsolide platform alt\u0131nda bir araya getirerek birden fazla ara\u00e7 kullanma ihtiyac\u0131n\u0131 azaltabilirsiniz. Bu platformun ara\u015ft\u0131rma odakl\u0131 do\u011fas\u0131 ve herhangi bir dahili teknik y\u0131\u011f\u0131na ba\u011flanma yetene\u011fi, \u00e7e\u015fitli ara\u015ft\u0131rmac\u0131lar ve markalar i\u00e7in ara\u00e7 se\u00e7imidir.<\/span><\/p>\n<p><center><iframe title=\"YouTube video oynat\u0131c\u0131\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/YhFPZPebFLM?controls=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center><b>Aurelius Laboratuvar\u0131<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Aurelius Lab, ara\u015ft\u0131rmac\u0131lar\u0131n ve markalar\u0131n ara\u015ft\u0131rma i\u00e7g\u00f6r\u00fclerini tek bir \u015femsiye alt\u0131nda bir araya getirmek i\u00e7in hafif ama g\u00fc\u00e7l\u00fc bir platform kullanmalar\u0131na olanak tan\u0131r. Verilerinizi kolayca i\u00e7e aktarabilir, etiketler ekleyebilir ve verileri an\u0131nda anlamland\u0131rabilirsiniz. Bu platform ara\u015ft\u0131rma verilerinizi i\u00e7e aktarman\u0131z\u0131 gerektirir, ancak yine de i\u00e7g\u00f6r\u00fcleri y\u00f6netmek i\u00e7in g\u00fc\u00e7l\u00fc bir ara\u00e7t\u0131r.<\/span><\/p>\n<p><b>Bloomfire<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Bloomfire, hem ara\u015ft\u0131rmac\u0131lara hem de payda\u015flara tek bir do\u011fruluk kayna\u011f\u0131 sa\u011flayan, aranabilir, kolay eri\u015filebilir bir ara\u015ft\u0131rma k\u00fct\u00fcphanesidir. Gereksiz ara\u015ft\u0131rma i\u00e7g\u00f6r\u00fclerini azaltmak i\u00e7in ak\u0131ll\u0131 arama, ikincil ara\u015ft\u0131rma ve veriler aras\u0131nda arama gibi de\u011ferli ara\u00e7lar sunarlar ve ayr\u0131ca sat\u0131c\u0131 yay\u0131nc\u0131l\u0131\u011f\u0131n\u0131 kolayla\u015ft\u0131rmaya yard\u0131mc\u0131 olurlar.  <\/span><\/p>\n<p><b>Dovetail<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Dovetail, ara\u015ft\u0131rmac\u0131lar i\u00e7in i\u00e7g\u00f6r\u00fc y\u00f6netimi ve ke\u015fif s\u00fcrecine yard\u0131mc\u0131 olan bir ba\u015fka amaca y\u00f6nelik ara\u00e7t\u0131r. Ara\u00e7 tam geli\u015fmi\u015f bir pazar ara\u015ft\u0131rmas\u0131 platformundan olu\u015fmuyor, ancak yine de i\u00e7g\u00f6r\u00fcleri kaydetme ve yaz\u0131ya d\u00f6kme ve h\u0131zl\u0131 bir \u015fekilde bilgi ve analiz elde etme olana\u011f\u0131 sa\u011fl\u0131yor.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00fcnya \u00e7ap\u0131ndaki kurulu\u015flar QuestionPro&#8217;yu karma\u015f\u0131kl\u0131k, nitelik, t\u00fcr ve s\u00fcrelerle ilgili \u00e7e\u015fitli \u00e7al\u0131\u015fmalar i\u00e7in kullanmaktad\u0131r. D\u00fcnya \u00e7ap\u0131nda ara\u015ft\u0131rmac\u0131lar\u0131n tercih etti\u011fi lider [&hellip;]<\/p>\n","protected":false},"author":93,"featured_media":696347,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1212,1114],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0130\u00e7g\u00f6r\u00fc deposu: Nedir, Y\u00f6ntem ve \u00d6rnekler | QuestionPro<\/title>\n<meta name=\"description\" content=\"Markan\u0131z i\u00e7in veya bir ara\u015ft\u0131rmac\u0131 olarak olgun, eyleme ge\u00e7irilebilir i\u00e7g\u00f6r\u00fclerin kilidini a\u00e7mak i\u00e7in y\u00f6ntemler, t\u00fcrler ve 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