{"id":735675,"date":"2022-04-22T15:47:18","date_gmt":"2022-04-22T22:47:18","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/en-iyi-10-musteri-yolculugu-haritalama-araci\/"},"modified":"2023-05-05T17:50:39","modified_gmt":"2023-05-05T17:50:39","slug":"en-iyi-10-musteri-yolculugu-haritalama-araci","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/en-iyi-10-musteri-yolculugu-haritalama-araci\/","title":{"rendered":"En \u0130yi 10 M\u00fc\u015fteri Yolculu\u011fu Haritalama Arac\u0131"},"content":{"rendered":"\n<p>M\u00fc\u015fterilerinizi ger\u00e7ekten tan\u0131y\u0131p tan\u0131mad\u0131\u011f\u0131n\u0131z\u0131 ka\u00e7 kez sorgulad\u0131n\u0131z? M\u00fc\u015fterilerinizin markan\u0131zla etkile\u015fimi nas\u0131l? Al\u0131\u015fveri\u015f deneyiminin her bir par\u00e7as\u0131n\u0131n yan\u0131 s\u0131ra sat\u0131n alma karar\u0131n\u0131 ve sonras\u0131nda g\u00f6rd\u00fc\u011f\u00fc ilgiyi de incelemek ister misiniz? En iyi m\u00fc\u015fteri yolculu\u011fu haritalama ara\u00e7lar\u0131ndan bahsedelim.<\/p>\n<div class=\"tags-wrap\">\n<p class=\"content-index\" style=\"margin-top: 0;\">\u0130\u00e7erik Dizini<\/p>\n<ul style=\"font-weight: 400; margin: 0 30px; line-height: 22px;\">\n<li><a href=\"#What_are_Customer_Journey_Mapping_tools?\">M\u00fc\u015fteri Yolculu\u011fu Haritalama ara\u00e7lar\u0131 nelerdir?<\/a><\/li>\n<li><a href=\"#Types_of_Customer_Journey_Mapping_Tools\">M\u00fc\u015fteri Yolculu\u011fu Haritalama Ara\u00e7lar\u0131n\u0131n T\u00fcrleri<\/a><\/li>\n<li><a href=\"#Top_10_most_effective_Customer_Journey_Mapping_tools\">En etkili 10 M\u00fc\u015fteri Yolculu\u011fu Haritalama arac\u0131<\/a><\/li>\n<li><a href=\"#Other_tools_to_create_Customer_Journey_Maps\">M\u00fc\u015fteri Yolculu\u011fu Haritalar\u0131 olu\u015fturmak i\u00e7in di\u011fer ara\u00e7lar<\/a><\/li>\n<li><a href=\"#What_Makes_a_Customer_Journey_Mapping_Tool_Great?\">Bir M\u00fc\u015fteri Yolculu\u011fu Haritalama Arac\u0131n\u0131 Harika K\u0131lan Nedir?<\/a><\/li>\n<li><a href=\"#Why_SuiteCX_by_QuestionPro_is_the_best_of_Customer_Journey_Mapping_tools\">Neden SuiteCX by QuestionPro M\u00fc\u015fteri Yolculu\u011fu Haritalama ara\u00e7lar\u0131n\u0131n en iyisidir?<\/a><\/li>\n<\/ul>\n<\/div>\n\n<h2 class=\"wp-block-heading\" id=\"What_are_Customer_Journey_Mapping_tools?\">M\u00fc\u015fteri Yolculu\u011fu Haritalama ara\u00e7lar\u0131 nelerdir?<\/h2>\n\n<p>M\u00fc\u015fteri Yolculu\u011fu Haritalama ara\u00e7lar\u0131, m\u00fc\u015fterilerinizin markan\u0131z\u0131n \u00e7e\u015fitli y\u00f6nleriyle etkile\u015fime girerken kat ettikleri yolculu\u011fu tan\u0131mlaman\u0131za ve g\u00f6rsel olarak temsil etmenize yard\u0131mc\u0131 olmak i\u00e7in \u00f6zel olarak olu\u015fturulmu\u015f platformlard\u0131r.<\/p>\n\n<p>Bu makalede \u00f6nerece\u011fimiz ara\u00e7lar gibi ara\u00e7lar\u0131 kullanmak, i\u015finizi g\u00f6rselle\u015ftirmenize olanak tan\u0131r.  <a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-map\/\">m\u00fc\u015fteri yolculu\u011fu<\/a>  daha mutlu (ve sad\u0131k!) m\u00fc\u015fterilerle i\u015finizi olumlu y\u00f6nde etkilemenizi sa\u011flayacak iyile\u015ftirmeler, de\u011ferlendirmeler ve eylemler planlamak i\u00e7in m\u00fc\u015fteri personalar\u0131n\u0131z\u0131n ve ger\u00e7ek kullan\u0131c\u0131lar\u0131n\u0131z\u0131n davran\u0131\u015flar\u0131n\u0131 daha iyi anlay\u0131n.<\/p>\n\n<p>Bu makalede, hem ihtiya\u00e7lar\u0131n\u0131za hem de b\u00fct\u00e7enize uygun <a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-mapping\/\">M\u00fc\u015fteri Yolculu\u011fu Haritalar\u0131<\/a> olu\u015fturman\u0131za yard\u0131mc\u0131 olacak 10 farkl\u0131 m\u00fc\u015fteri <a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-mapping\/\">yolculu\u011fu<\/a> haritalama arac\u0131n\u0131 bir araya getirdik. En iyi listeye ge\u00e7meden \u00f6nce, m\u00fc\u015fteri yolculu\u011fu haritalama ara\u00e7lar\u0131n\u0131n t\u00fcrleri hakk\u0131nda bilgi edinelim.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"Types_of_Customer_Journey_Mapping_Tools\">M\u00fc\u015fteri Yolculu\u011fu Haritalama Ara\u00e7lar\u0131n\u0131n T\u00fcrleri<\/h2>\n\n<p>M\u00fc\u015fteri yolculu\u011fu haritalar\u0131 olu\u015fturmak i\u00e7in kullan\u0131lan ara\u00e7lar farkl\u0131 \u00e7e\u015fitlere sahiptir. Se\u00e7ilen teknoloji, kurulu\u015fun gereksinimlerine, finansal kayg\u0131lar\u0131na ve m\u00fc\u015fteri yolculu\u011fu haritalar\u0131 geli\u015ftirme konusundaki deneyim miktar\u0131na ba\u011fl\u0131 olacakt\u0131r. A\u015fa\u011f\u0131da m\u00fc\u015fteri yolculuk haritalar\u0131 olu\u015fturman\u0131n ana t\u00fcrleri verilmi\u015ftir:<\/p>\n\n<ul>\n<li><h3>Elektronik Tablo Ara\u00e7lar\u0131<\/h3>Bunlar, Excel veya Google E-Tablolar gibi elektronik tablolarla m\u00fc\u015fteri yolculu\u011fu haritalar\u0131 olu\u015fturmaya y\u00f6nelik temel ara\u00e7lard\u0131r. Kullan\u0131m\u0131 kolayd\u0131r ve bunlarla basit yolculuk haritalar\u0131 yapabilirsiniz.<\/li>\n<\/ul>\n\n<ul>\n<li><h3>Diyagram Olu\u015fturma Ara\u00e7lar\u0131<\/h3>Bu ara\u00e7lar \u00f6zellikle g\u00f6rsel diyagramlar, ak\u0131\u015f \u015femalar\u0131 ve m\u00fc\u015fteri yolculuk haritalar\u0131 olu\u015fturmak i\u00e7in geli\u015ftirilmi\u015ftir. Bu ara\u00e7lar aras\u0131nda Microsoft Visio, Lucidchart ve Gliffy gibi ara\u00e7lar bulunmaktad\u0131r.<\/li>\n<\/ul>\n\n<ul>\n<li><h3>\u00c7evrimi\u00e7i M\u00fc\u015fteri Yolculu\u011fu Haritalama Ara\u00e7lar\u0131<\/h3>Bunlar, m\u00fc\u015fteri yolculu\u011fu haritalar\u0131 olu\u015fturman\u0131za, payla\u015fman\u0131za ve bu haritalar \u00fczerinde birlikte \u00e7al\u0131\u015fman\u0131za olanak tan\u0131yan web tabanl\u0131 ara\u00e7lard\u0131r. Canva, Miro ve UXPressia bu t\u00fcr ara\u00e7lara \u00f6rnek olarak verilebilir.<\/li>\n<\/ul>\n\n<ul>\n<li><h3>Analitik Ara\u00e7lar<\/h3>Bu ara\u00e7lar, m\u00fc\u015fteri faaliyetlerinin izlenmesine ve analiz edilmesine yard\u0131mc\u0131 olur ve Google Analytics gibi faydal\u0131 m\u00fc\u015fteri yolculu\u011fu haritalar\u0131 geli\u015ftirmek i\u00e7in kullan\u0131labilecek bilgiler sunar.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\" id=\"Top_10_most_effective_Customer_Journey_Mapping_tools\">En etkili 10 M\u00fc\u015fteri Yolculu\u011fu Haritalama arac\u0131<\/h2>\n\n<p>M\u00fc\u015fteri yolculuklar\u0131n\u0131 tamamlamak ve m\u00fc\u015fterilerinizin tamamen memnun olmas\u0131n\u0131 sa\u011flamak i\u00e7in olumlu ve olumsuz temas noktalar\u0131n\u0131 analiz etmelisiniz. M\u00fc\u015fteri yolculu\u011fu haritalar\u0131 olu\u015fturmak ve m\u00fc\u015fterilerin ge\u00e7ti\u011fi her bir ad\u0131m\u0131 iyile\u015ftirmek i\u00e7in en iyi ara\u00e7lardan baz\u0131lar\u0131n\u0131 ke\u015ffedin:<\/p>\n\n<h3 class=\"wp-block-heading\">1. QuestionPro taraf\u0131ndan SuiteCX: \u00d6zelle\u015ftirilebilir ve g\u00fcvenli<\/h3>\n\n<p>SuiteCX by QuestionPro, m\u00fc\u015fteri deneyimi, yolculuk haritalama ve yolculuk analiti\u011fini \u00f6zelle\u015ftirmek ve g\u00fcvence alt\u0131na almak i\u00e7in tek m\u00fc\u015fteri yolculu\u011fu haritalama arac\u0131d\u0131r. M\u00fcmk\u00fcn olan en iyi m\u00fc\u015fteri deneyimini olu\u015fturman\u0131z\u0131, g\u00f6rselle\u015ftirmenizi ve sunman\u0131z\u0131 sa\u011flarken en y\u00fcksek i\u015f de\u011ferini elde etmenizi sa\u011flar.<\/p>\n\n<p>Platform, g\u00fc\u00e7l\u00fc m\u00fc\u015fteri yolculu\u011fu haritalama yeteneklerine ek olarak entegre anket verileri, m\u00fc\u015fteri personalar\u0131 geli\u015ftirme, iyile\u015ftirme planlamas\u0131 ve ayr\u0131nt\u0131l\u0131 ileti\u015fim stratejileri olu\u015fturma yoluyla m\u00fc\u015fteri deneyimini planlaman\u0131za ve iyile\u015ftirmenize olanak tan\u0131r.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/12\/TCXT_SCX-1024x576.png\" alt=\"\"\/><\/figure>\n\n<h3 class=\"wp-block-heading\">2. Canvanizer: 360 derece haritalama<\/h3>\n\n<p>Canvanizer, kurulu\u015funuzun farkl\u0131 alanlar\u0131n\u0131 g\u00f6zden ge\u00e7iren ve m\u00fc\u015fteri oda\u011f\u0131n\u0131 i\u00e7eren bir m\u00fc\u015fteri yolculu\u011fu haritalama yaz\u0131l\u0131m\u0131d\u0131r. Bu m\u00fc\u015fteri yolculu\u011fu haritalama arac\u0131, fikirlerin ve kavramlar\u0131n bir tuval olarak geli\u015ftirilmesine, beyin f\u0131rt\u0131nas\u0131 yap\u0131lmas\u0131na ve yap\u0131land\u0131r\u0131lmas\u0131na olanak sa\u011flamay\u0131 ama\u00e7lamaktad\u0131r.<\/p>\n\n<p>Projenin t\u00fcr\u00fcne ba\u011fl\u0131 olarak, farkl\u0131 \u015fablonlar aras\u0131ndan se\u00e7im yapabilmeli veya bo\u015f bir tuval ile s\u0131f\u0131rdan ba\u015flayabilmelisiniz. Ana avantaj\u0131 \u00fccretsiz bir ara\u00e7 olmas\u0131d\u0131r.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"992\" height=\"604\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/04\/canvanizer-customer-journey-tool.jpg\" alt=\"canvanizer-m&#xFC;&#x15F;teri-yolculuk-araci\" class=\"wp-image-360309\"\/><\/figure><\/div>\n<p class=\"has-text-align-center\"><em>Sizi daha fazla bilgi edinmeye davet ediyoruz <a href=\"https:\/\/www.questionpro.com\/blog\/tr\/musteri-yolculugu-kanvasi-aciklamasi\/\">\n  <span class=\"s1\">M\u00fc\u015fteri Yolculu\u011fu Canva.<\/span>\n<\/a><\/em><\/p>\n\n<h3 class=\"wp-block-heading\">3. Smaply: Bir m\u00fc\u015fteri yakla\u015f\u0131m\u0131<\/h3>\n\n<p>Smaply, bir potansiyel m\u00fc\u015fterinin a\u015famalar\u0131n\u0131 tan\u0131mlamay\u0131 ve m\u00fc\u015fteri yolculuklar\u0131n\u0131 i\u015finize entegre etmeyi desteklemek i\u00e7in m\u00fc\u015fteri yolculu\u011fu haritas\u0131n\u0131 izlemek i\u00e7in bir m\u00fc\u015fteri yolculu\u011fu haritalama yaz\u0131l\u0131m\u0131d\u0131r. Smaply ile m\u00fc\u015fteri yolculuk haritalar\u0131n\u0131z\u0131 olu\u015fturabilir, payla\u015fabilir ve sunabilirsiniz.<\/p>\n\n<p><br\/><a href=\"https:\/\/www.questionpro.com\/cx\/why\/5-pillars.html\">M\u00fc\u015fterinizin deneyimini<\/a>, ihtiya\u00e7lar\u0131n\u0131, sat\u0131n alma zincirindeki zay\u0131fl\u0131klar\u0131n\u0131 ve markan\u0131z\u0131n etkile\u015fime girdi\u011finde uyand\u0131rabilece\u011fi duygular\u0131 anlayabilirsiniz.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"992\" height=\"604\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/04\/smaply-customer-journey-tool.jpg\" alt=\"smaply-m&#xFC;&#x15F;teri-yolculuk-araci\" class=\"wp-image-360318\"\/><\/figure><\/div>\n<p class=\"has-text-align-center\"><em>Bu arac\u0131 kullanmay\u0131 d\u00fc\u015f\u00fcn\u00fcyor musunuz? Karar vermeden \u00f6nce sizi okumaya davet ediyoruz: <a href=\"https:\/\/www.questionpro.com\/blog\/tr\/smaply-alternatifleri-en-iyi-7-nasil-secilir\/\" target=\"_blank\" rel=\"noopener\">Smaply Alternatifi<\/a>.<\/em><\/p>\n\n<h3 class=\"wp-block-heading\">4. Miro: \u00c7evik uzaktan ekip \u00e7al\u0131\u015fmas\u0131<\/h3>\n\n<p>Miro, i\u015flevler aras\u0131 ekip \u00e7al\u0131\u015fmas\u0131 i\u00e7in ileti\u015fim olu\u015fturmaya, i\u015fbirli\u011fi yapmaya ve merkezile\u015ftirmeye yard\u0131mc\u0131 olur. Bu m\u00fc\u015fteri yolculu\u011fu haritalama arac\u0131, kullan\u0131c\u0131 hikayesi veya <a href=\"https:\/\/www.questionpro.com\/cx\/why\/journey-mapping.html\">m\u00fc\u015fteri yolculu\u011fu har<\/a>italama, tel kafes olu\u015fturma, yol haritas\u0131, sprint planlama veya retrospektifler i\u00e7in bir ara\u00e7 seti i\u00e7erir.<\/p>\n\n<p>Uzaktan \u00e7al\u0131\u015fmaya izin verdi\u011fi i\u00e7in, ekiplerin de\u011fi\u015fen \u00e7al\u0131\u015fma \u015fekliyle birlikte \u00e7al\u0131\u015fmas\u0131 daha az zorlay\u0131c\u0131 olabilir.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"992\" height=\"604\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/04\/miro.jpg\" alt=\"miro platformu\" class=\"wp-image-360327\"\/><\/figure><\/div>\n<h3 class=\"wp-block-heading\">5. G\u00fcven: \u00c7ekici ve etkili<\/h3>\n\n<p>Custellencia ile yolculuk haritalar\u0131 olu\u015fturabilirsiniz. M\u00fc\u015fteri yolculuk haritalar\u0131 olu\u015fturmak i\u00e7in bir kullan\u0131c\u0131 aray\u00fcz\u00fc sunar. Ayr\u0131ca k\u00fc\u00e7\u00fck veya b\u00fcy\u00fck kurulu\u015flar i\u00e7in hizmet planlar\u0131, kullan\u0131c\u0131 haritalar\u0131, m\u00fc\u015fteri yolculu\u011fu haritalar\u0131, <a href=\"https:\/\/www.questionpro.com\/blog\/tr\/musteri-hizmetleri-yol-haritasi-nedir-tanim-ve-avantajlar\/\">m\u00fc\u015fteri hizmetleri<\/a> haritalar\u0131 ve deneyim haritalar\u0131 sa\u011flar.<\/p>\n\n<p>\u00dcr\u00fcn ekibi, d\u00fc\u015f\u00fcnceli bir yolculuk i\u00e7in s\u00fcr\u00fckle b\u0131rak ve i\u015f ak\u0131\u015f\u0131n\u0131 kullanarak kart ekleyebilir. M\u00fc\u015fterinin deneyimini, \u00e7abalar\u0131n\u0131 ve duygular\u0131n\u0131 g\u00f6steren esnek bir harita yap\u0131s\u0131 ile empati \u00e7izgileri ve e\u011frileri olu\u015fturun.<\/p>\n\n<h3 class=\"wp-block-heading\">6. Gliffy: \u00c7ok say\u0131da \u00f6zellik<\/h3>\n\n<p>Gliffy, diyagramlar olu\u015fturmak ve d\u00fczenlemek i\u00e7in kullan\u0131lan bir web d\u00fczenleyicisidir. Gliffy, \u00f6zellikle taslak i\u00e7in i\u015fbirli\u011fi gerektiren son derece teknik diyagramlar i\u00e7in biraz fazla hafif olsa da, Venn diyagramlar\u0131 ve <a href=\"https:\/\/www.questionpro.com\/blog\/organizational-chart\/\">organizasyon \u015femalar\u0131<\/a> gibi bir\u00e7ok basit \u00f6zellik sunar.<\/p>\n\n<p>\u00dccretsiz bir hesapla yaln\u0131zca toplam be\u015f diyagram olu\u015fturabilirsiniz ve olu\u015fturdu\u011funuz t\u00fcm diyagramlar herkese a\u00e7\u0131kt\u0131r. Bu, \u015firket a\u011f haritalar\u0131 gibi hassas bir \u015fey \u00e7izmeniz gerekiyorsa, \u00fccretsiz s\u00fcr\u00fcm\u00fc kullanman\u0131z\u0131n tavsiye edilmedi\u011fi anlam\u0131na gelir.<\/p>\n\n<h3 class=\"wp-block-heading\">7. UXPressia: Temas noktalar\u0131n\u0131 analiz edin<\/h3>\n\n<p>UXPressia, ekiplerin m\u00fc\u015fteri yolculuklar\u0131n\u0131 g\u00f6rselle\u015ftirmelerine, payla\u015fmalar\u0131na, sunmalar\u0131na ve iyile\u015ftirmelerine yard\u0131mc\u0131 olan bir bulut m\u00fc\u015fteri <a href=\"https:\/\/www.questionpro.com\/cx\/\">deneyimi y\u00f6netim platformudur<\/a>. Birden fazla kullan\u0131c\u0131 i\u00e7in ger\u00e7ek zamanl\u0131 \u00e7evrimi\u00e7i i\u015fbirli\u011fi, \u00e7e\u015fitli veri kaynaklar\u0131yla entegrasyonlar ve sezgisel bir a\u00e7\u0131l\u0131r ortam ile modern bir aray\u00fcz gibi \u00f6zellikler sunarlar.<\/p>\n\n<p>UXPressia, yolculuk haritalamaya ek olarak, Esnek M\u00fc\u015fteri \/ Al\u0131c\u0131 Genel \u0130maj\u0131 ve Etki Haritas\u0131 olu\u015fturucular\u0131 ve kurulu\u015f genelinde m\u00fclk \u015fablonlar\u0131 olu\u015fturma ve payla\u015fma becerisine sahip \u00e7e\u015fitli \u00f6nceden olu\u015fturulmu\u015f \u015fablonlar da sunar.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"992\" height=\"604\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/04\/uxpressia-customer-journey-platform.jpg\" alt=\"uxpressia m&#xFC;&#x15F;teri&#x307; yolculu&#x11F;u araci\" class=\"wp-image-360336\"\/><\/figure><\/div>\n<p class=\"has-text-align-center\"><em>Bu arac\u0131 kullanmay\u0131 d\u00fc\u015f\u00fcn\u00fcyor musunuz? Karar vermeden \u00f6nce sizi okumaya davet ediyoruz: <a href=\"https:\/\/www.questionpro.com\/blog\/tr\/en-iyi-7-uxpressia-alternatifi-ve-rakibi\/\" target=\"_blank\" rel=\"noopener\">Uxpressia Alternatifi<\/a>.<\/em><\/p>\n\n<h3 class=\"wp-block-heading\">8. Lucidchart: Uygun \u00e7\u00f6z\u00fcmleri uygulay\u0131n<\/h3>\n\n<p>Lucidchart, birden fazla \u00e7\u00f6z\u00fcm sunuyor; bunlardan biri, ge\u00e7ti\u011fi her a\u015famay\u0131 haritaland\u0131rarak bir m\u00fc\u015fteri yolculu\u011fu olu\u015fturmak ve prototip m\u00fc\u015fteriyle her zamankinden daha fazla empati kurmak.<\/p>\n\n<p>Bu, ayr\u0131nt\u0131l\u0131 m\u00fc\u015fteri deneyimi diyagramlar\u0131 olu\u015fturmak ve m\u00fc\u015fteri kat\u0131l\u0131m\u0131n\u0131 yanal olarak art\u0131rmak i\u00e7in m\u00fckemmeldir.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"992\" height=\"604\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/04\/lucidchart-customer-journey-tool.jpg\" alt=\"en iyi m&#xFC;&#x15F;teri yolculu&#x11F;u arac&#x131; 2022\" class=\"wp-image-360345\"\/><\/figure><\/div>\n<h3 class=\"wp-block-heading\">9. Microsoft Visio: Karma\u015f\u0131k diyagramlar\u0131 kolayla\u015ft\u0131rma<\/h3>\n\n<p>Microsoft Visio yaz\u0131l\u0131m\u0131, \u00e7e\u015fitli diyagramlar ve ak\u0131\u015f \u015femalar\u0131 olu\u015fturmak i\u00e7in kullan\u0131l\u0131r. Bu g\u00f6rselle\u015ftirme arac\u0131 ile kullan\u0131c\u0131lar basit veya daha karma\u015f\u0131k m\u00fc\u015fteri veri diyagramlar\u0131 olu\u015fturabilir. Ayr\u0131ca birlikte \u00e7al\u0131\u015fmak i\u00e7in \u00e7ok \u00e7e\u015fitli yerle\u015fik \u015fekiller, nesneler ve \u015fablonlar sunar.<\/p>\n\n<p>Visio&#8217;nun ana hedefi, diyagram olu\u015fturmay\u0131 kullan\u0131c\u0131 i\u00e7in m\u00fcmk\u00fcn oldu\u011funca kolay hale getirmektir.<\/p>\n\n<p><strong>Not: <\/strong>Bu, MS Office&#8217;e eklenti olarak sat\u0131lan bir Microsoft \u00fcr\u00fcn\u00fcd\u00fcr.<\/p>\n\n<h3 class=\"wp-block-heading\">10. Temas noktas\u0131: %100 esnek yolculuk haritalar\u0131<\/h3>\n\n<p>Bu m\u00fc\u015fteri deneyimi haritas\u0131 arac\u0131 veya SaaS, farkl\u0131 \u015fekillerde haritalar olu\u015fturman\u0131za yard\u0131mc\u0131 olur, hedef odakl\u0131d\u0131r, hedefler sa\u011flar ve a\u015famalar\u0131 analiz etmenize, bunlar\u0131 departman\u0131n\u0131z\u0131n t\u00fcm \u00fcyeleriyle payla\u015fman\u0131za ve markan\u0131zla temasa ge\u00e7erken, bir \u00fcr\u00fcn veya hizmet edinirken ve \u00e7ok daha fazlas\u0131nda m\u00fc\u015fteri yolculu\u011funun t\u00fcm a\u00e7\u0131lar\u0131n\u0131 g\u00f6zden ge\u00e7irmenize olanak tan\u0131r.<\/p>\n\n<p>PowerPoint gibi formatlarda \u00e7e\u015fitli m\u00fc\u015fteri deneyimi haritas\u0131 \u015fablonlar\u0131 da vard\u0131r, ancak genel olarak, yaz\u0131da bahsedilen bu ara\u00e7lar zaten \u00f6nlerinde baz\u0131 i\u015fler vard\u0131r ve m\u00fc\u015fteri merkezli bir stratejinin <a href=\"https:\/\/www.questionpro.com\/blog\/data-mapping\/\">veri haritas\u0131n\u0131<\/a> \u00e7\u0131karmak s\u00f6z konusu oldu\u011funda ba\u015fka bir de\u011fer sa\u011flar.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"Other_tools_to_create_Customer_Journey_Maps\">M\u00fc\u015fteri Yolculu\u011fu Haritalar\u0131 olu\u015fturmak i\u00e7in di\u011fer ara\u00e7lar<\/h2>\n\n<p>Piyasadaki ana ara\u00e7lar\u0131 listeledik, ancak daha ileri gitmek istiyorsan\u0131z, baz\u0131 profesyoneller taraf\u0131ndan m\u00fc\u015fteri yolculu\u011fu haritalar\u0131n\u0131 olu\u015fturmak i\u00e7in kullan\u0131lan di\u011fer m\u00fc\u015fteri yolculu\u011fu haritalama ara\u00e7lar\u0131n\u0131 burada bulabilirsiniz:<\/p>\n\n<h3 class=\"wp-block-heading\">1. Tuval<\/h3>\n\n<p>Canvas, basit bir \u00e7evrimi\u00e7i m\u00fc\u015fteri yolculu\u011fu haritalama arac\u0131d\u0131r. M\u00fc\u015fteri yolculu\u011fu haritas\u0131 olu\u015fturucusu, m\u00fc\u015fterilerinizin veya kullan\u0131c\u0131lar\u0131n\u0131z\u0131n bir \u015fey sat\u0131n almadan \u00f6nce ve sonra ne yapt\u0131klar\u0131n\u0131 g\u00f6stererek onlarla yolculuk yapman\u0131z\u0131 sa\u011flar.<\/p>\n\n<h3 class=\"wp-block-heading\">2. Fresko<\/h3>\n\n<p>Fresco, gruplar\u0131n \u00f6nceden haz\u0131rlanm\u0131\u015f \u00e7e\u015fitli \u015fablonlar \u00fczerinde ger\u00e7ek zamanl\u0131 olarak birlikte \u00e7al\u0131\u015fmas\u0131n\u0131 sa\u011flayan \u00e7evrimi\u00e7i bir \u00e7al\u0131\u015fma alan\u0131d\u0131r. Fresco, ister \u00fcretkenli\u011fi art\u0131rarak, ister etkinlikleri planlayarak veya m\u00fc\u015fteri yolculu\u011fu haritas\u0131 geli\u015ftirerek olsun, ekibinizin i\u015fbirli\u011fini ilerletmesine yard\u0131mc\u0131 olur.<\/p>\n\n<h3 class=\"wp-block-heading\">3. OmniGraffle<\/h3>\n\n<p>OmniGroup taraf\u0131ndan geli\u015ftirilen OmniGraffle, sayfa d\u00fczeninden i\u00e7 tasar\u0131ma kadar her \u015fey i\u00e7in kullan\u0131labilen bir m\u00fc\u015fteri yolculu\u011fu haritalama yaz\u0131l\u0131m\u0131d\u0131r. Bu ara\u00e7 sayesinde kullan\u0131c\u0131lar, ba\u015fkalar\u0131yla payla\u015f\u0131labilecek m\u00fc\u015fteri yolculu\u011fu haritalar\u0131n\u0131 do\u011fru bir \u015fekilde olu\u015fturabilir.  <\/p>\n\n<p>OmniGraffle&#8217;\u0131 profesyonel sanat\u00e7\u0131 ve tasar\u0131mc\u0131lardan s\u0131radan veri haritac\u0131lar\u0131na ve yeni ba\u015flayanlara kadar herkes kullanabilir. OmniGraffle&#8217;\u0131 harika yapan \u015fey, ba\u015flaman\u0131n ne kadar kolay oldu\u011fudur.<\/p>\n\n<h3 class=\"wp-block-heading\">4. Salesforce Pardot<\/h3>\n\n<p>Salesforce Pardot, Salesforce&#8217;un bir ba\u015fka arac\u0131d\u0131r. Karma ileti\u015fim kanallar\u0131 ile m\u00fc\u015fteri yolculu\u011fu ileti\u015fiminde harikad\u0131r.<\/p>\n\n<h3 class=\"wp-block-heading\">5. CloudCherry<\/h3>\n\n<p>CloudCherry, do\u011fru m\u00fc\u015fteri geri bildirimi sa\u011flamak i\u00e7in m\u00fc\u015fteri yolculu\u011fu tabanl\u0131 bir yakla\u015f\u0131m kullanan bir m\u00fc\u015fteri deneyimi y\u00f6neticisidir. Yaz\u0131l\u0131m, k\u00e2r\u0131 en \u00fcst d\u00fczeye \u00e7\u0131karmak amac\u0131yla m\u00fc\u015fteri davran\u0131\u015f\u0131n\u0131 tahmin etmeye yard\u0131mc\u0131 olmak i\u00e7in sa\u011flam ve son derece kuralc\u0131 bir analitik platform sa\u011flar.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"What_Makes_a_Customer_Journey_Mapping_Tool_Great?\">Bir M\u00fc\u015fteri Yolculu\u011fu Haritalama Arac\u0131n\u0131 Harika K\u0131lan Nedir?<\/h2>\n\n<p>Piyasada bir\u00e7ok se\u00e7enek ve alternatif var; ancak iyi bir m\u00fc\u015fteri yolculu\u011fu haritalama arac\u0131, herhangi bir temel ihtiyac\u0131 kar\u015f\u0131lamak i\u00e7in minimum gereksinimlere sahip olmal\u0131d\u0131r. A\u015fa\u011f\u0131da, se\u00e7iminizi yaparken g\u00f6z \u00f6n\u00fcnde bulundurman\u0131z i\u00e7in bunlardan baz\u0131lar\u0131n\u0131 sayaca\u011f\u0131z.<\/p>\n\n<ul>\n<li><h3>Sezgisellik ve Uyarlanabilirlik<\/h3>Yeni bir arac\u0131 kullanmay\u0131 \u00f6\u011frenmek her zaman zordur; ancak kullan\u0131c\u0131 ara\u015ft\u0131rmalar\u0131ndaki ilerlemeler ve kodsuz \u00e7\u00f6z\u00fcmlerin ortaya \u00e7\u0131kmas\u0131 sayesinde yeni teknolojileri s\u00fcre\u00e7lerinize adapte etmek daha kolay hale geliyor. M\u00fc\u015fteri yolculu\u011fu haritan\u0131z\u0131 se\u00e7erken, platformun ilgin\u00e7 bir UX\/UI&#8217;ye sahip oldu\u011fundan ve \u00fcr\u00fcn\u00fcn kolayca kullanmaya ba\u015flaman\u0131za olanak tan\u0131yan destek materyallerine veya k\u0131lavuzlara sahip oldu\u011fundan emin olun.<\/li>\n<\/ul>\n\n<ul>\n<li><h3>\u00c7ekici tasar\u0131m ara\u00e7lar\u0131<\/h3>M\u00fc\u015fteri yolculu\u011fu g\u00f6rsel bir temsildir; bu nedenle sizinkini olu\u015ftururken grafik k\u0131sm\u0131 \u00e7ok \u00f6nemli bir rol oynar. \u0130yi bir m\u00fc\u015fteri yolculu\u011fu haritalama arac\u0131, m\u00fc\u015fterilerinizin i\u015f s\u00fcrecinizdeki yolculu\u011funu net bir \u015fekilde a\u00e7\u0131klamak i\u00e7in dahil etmek istedi\u011finiz t\u00fcm bilgileri net ve \u00e7ekici bir \u015fekilde yakalamak i\u00e7in size t\u00fcm uygun tasar\u0131m ara\u00e7lar\u0131n\u0131 sunmal\u0131d\u0131r.<\/li>\n<\/ul>\n\n<ul>\n<li><h3>\u00d6zelle\u015ftirme<\/h3>Kullan\u0131c\u0131lar, m\u00fc\u015fteri yolculu\u011fu haritas\u0131n\u0131 kendi i\u015fletmelerinin benzersiz gereksinimlerini kar\u015f\u0131layacak \u015fekilde \u00f6zelle\u015ftirebilmelidir. Bu, ki\u015fiselle\u015ftirilmi\u015f temas noktalar\u0131, kilometre ta\u015flar\u0131 ve kanallar ekleme becerisini i\u00e7ermelidir.<\/li>\n<\/ul>\n\n<ul>\n<li><h3>Kaynaklar<\/h3>Mevcut bir\u00e7ok platform, kullan\u0131c\u0131lar\u0131na \u00f6nceden olu\u015fturulmu\u015f ve \u00f6zelle\u015ftirilebilir kaynaklar\u0131n uzun bir listesini sunar, b\u00f6ylece kendi m\u00fc\u015fteri yolculu\u011funuzu \u00e7ok kolay bir \u015fekilde ayr\u0131nt\u0131l\u0131 olarak olu\u015fturabilirsiniz. Bu, bu t\u00fcr bir metodolojinin i\u015flevsel y\u00f6n\u00fcn\u00fc ihmal etmeden daha y\u00fcksek h\u0131zda daha iyi haritalar olu\u015fturman\u0131za olanak tan\u0131yacakt\u0131r.<\/li>\n<\/ul>\n\n<ul>\n<li><h3>Analitik<\/h3>Ara\u00e7, kullan\u0131c\u0131lar\u0131n m\u00fc\u015fteri davran\u0131\u015f\u0131n\u0131 anlamas\u0131na ve analiz etmesine, sorunlu noktalar\u0131 ke\u015ffetmesine ve m\u00fc\u015fteri deneyimini iyile\u015ftirmesine yard\u0131mc\u0131 olmak i\u00e7in veri analizi \u00f6zellikleri ve istatistikleri sa\u011flamal\u0131d\u0131r.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\" id=\"Why_SuiteCX_by_QuestionPro_is_the_best_of_Customer_Journey_Mapping_tools\">Neden SuiteCX by QuestionPro M\u00fc\u015fteri Yolculu\u011fu Haritalama ara\u00e7lar\u0131n\u0131n en iyisidir?<\/h2>\n\n<p>\u015eirketiniz i\u00e7in en iyi m\u00fc\u015fteri yolculu\u011fu haritalama arac\u0131, \u00f6zel ihtiya\u00e7lar\u0131n\u0131za, hedeflerinize ve b\u00fct\u00e7enize g\u00f6re belirlenecektir. \u0130htiya\u00e7lar\u0131n\u0131z\u0131 en iyi kar\u015f\u0131layan\u0131 se\u00e7meden \u00f6nce birka\u00e7 alternatifi de\u011ferlendirmek \u00e7ok \u00f6nemlidir. A\u015fa\u011f\u0131da, SuiteCX by QuestionPro&#8217;yu piyasadaki di\u011fer m\u00fc\u015fteri yolculu\u011fu haritalama ara\u00e7lar\u0131ndan ay\u0131rabilecek baz\u0131 \u00f6zellikler ve avantajlar yer almaktad\u0131r:<\/p>\n\n<ul>\n<li><h3>Kapsaml\u0131 \u00d6zellikler<\/h3>SuiteCX, m\u00fc\u015fteri yolculu\u011fu haritalama, persona olu\u015fturma, temas noktas\u0131 analizi, duygu analizi ve daha fazlas\u0131n\u0131 olu\u015fturmak ve y\u00f6netmek i\u00e7in kapsaml\u0131 bir dizi \u00f6zellik sunar. Nitel ve nicel m\u00fc\u015fteri verilerinizi, m\u00fc\u015fterilere zarar veren silolar\u0131 ortaya \u00e7\u0131karmak ve m\u00fc\u015fteri deneyiminin kapsaml\u0131 bir g\u00f6r\u00fcn\u00fcm\u00fcn\u00fc geli\u015ftirmek i\u00e7in kullanabilirsiniz.<\/li>\n<\/ul>\n\n<ul>\n<li><h3>CX De\u011ferlendirmesi<\/h3>SuiteCX, \u00e7al\u0131\u015fan ve m\u00fc\u015fteri geri bildirimlerinden elde edilen bilgileri kullanarak CX giri\u015fimlerinizin ve ara\u00e7lar\u0131n\u0131z\u0131n avantajlar\u0131n\u0131 ve dezavantajlar\u0131n\u0131 analiz etme olana\u011f\u0131 sa\u011flar. \u0130yile\u015ftirme i\u00e7in kaynaklar\u0131 nereye odaklayaca\u011f\u0131n\u0131za karar vermek i\u00e7in m\u00fc\u015fterilerin sorunlu noktalar\u0131n\u0131 ve \u00f6nceliklerini belirleyebilirsiniz.<\/li>\n<\/ul>\n\n<ul>\n<li><h3>Uygulamal\u0131 CX<\/h3>M\u00fc\u015fteri yolculu\u011fu haritan\u0131zdan \u00f6\u011frendiklerinizi ger\u00e7ek d\u00fcnyada kullanarak yenilik\u00e7i de\u011fi\u015fiklikler yapabilirsiniz. CX, ileti\u015fim stratejileri, \u00fcr\u00fcn geli\u015ftirme, rekabet ara\u015ft\u0131rmas\u0131, kullan\u0131c\u0131 aray\u00fcz\u00fc (UI) tasar\u0131m\u0131 ve daha fazlas\u0131 dahil olmak \u00fczere hemen hemen her i\u015f fonksiyonunda kullan\u0131labilir.<\/li>\n<\/ul>\n\n<ul>\n<li><h3>\u00d6zelle\u015ftirilebilir \u015eablonlar<\/h3>SuiteCX, belirli i\u015f ihtiya\u00e7lar\u0131na g\u00f6re uyarlanabilen m\u00fc\u015fteri yolculu\u011fu haritalama \u015fablonlar\u0131 sunarak i\u015f hedefleriyle uyumlu haritalar olu\u015fturmay\u0131 kolayla\u015ft\u0131r\u0131r.<\/li>\n<\/ul>\n\n<ul>\n<li><h3>Di\u011fer Ara\u00e7larla Entegrasyon<\/h3>SuiteCX by QuestionPro, anket yaz\u0131l\u0131m\u0131, NPS yaz\u0131l\u0131m\u0131 ve pazar ara\u015ft\u0131rma yaz\u0131l\u0131m\u0131 gibi di\u011fer QuestionPro ara\u00e7lar\u0131yla entegre olarak kullan\u0131c\u0131lar\u0131n \u00e7e\u015fitli kaynaklardan veri ve i\u00e7g\u00f6r\u00fc toplamas\u0131na ve bunlar\u0131 m\u00fc\u015fteri yolculu\u011fu haritalar\u0131na dahil etmesine olanak tan\u0131r.<\/li>\n<\/ul>\n\n<ul>\n<li><h3>\u0130\u015fbirli\u011fi ve Payla\u015f\u0131m<\/h3>SuiteCX, m\u00fc\u015fteri yolculu\u011fu haritalar\u0131 \u00fczerinde birlikte \u00e7al\u0131\u015fmay\u0131 ve bunlar\u0131 ekip \u00fcyeleri, payda\u015flar ve m\u00fc\u015fterilerle payla\u015fmay\u0131 kolayla\u015ft\u0131r\u0131r. Bu, ileti\u015fimi kolayla\u015ft\u0131r\u0131r ve herkesin m\u00fc\u015fteri deneyimi konusunda ayn\u0131 anlay\u0131\u015f\u0131 payla\u015fmas\u0131n\u0131 garanti eder.<\/li>\n<\/ul>\n\n<ul>\n<li><h3>\u00d6l\u00e7eklenebilirlik<\/h3>SuiteCX, artan talebi kar\u015f\u0131lamak i\u00e7in son derece \u00f6l\u00e7eklenebilirdir ve k\u00fc\u00e7\u00fck giri\u015fimlerden b\u00fcy\u00fck i\u015fletmelere kadar her b\u00fcy\u00fckl\u00fckteki kurulu\u015fu destekleyebilir.<\/li>\n<\/ul>\n\n<p>Ayr\u0131ca, hepsi bir arada m\u00fc\u015fteri deneyimi y\u00f6netim platformu QuestionPro CX&#8217;de size yard\u0131mc\u0131 olabiliriz:<\/p>\n\n<ul>\n<li>M\u00fc\u015fteri ba\u015far\u0131s\u0131n\u0131 h\u0131zland\u0131r\u0131n<\/li>\n\n\n\n<li>Payla\u015fmas\u0131 kolay, d\u00fczenli ve esnek g\u00f6sterge tablolar\u0131 ve raporlar olu\u015fturun<\/li>\n\n\n\n<li>Bir biletleme sistemi kullanarak geri bildirim d\u00f6ng\u00fcs\u00fcn\u00fc kapat\u0131n  <\/li>\n\n\n\n<li>Promot\u00f6r amplifikasyonu ve detrakt\u00f6rleri kurtarmak<\/li>\n\n\n\n<li>Do\u011frudan web sitenizden, e-postan\u0131zdan veya payla\u015f\u0131labilir bir ba\u011flant\u0131 olarak birden fazla CX anketi da\u011f\u0131t\u0131n<\/li>\n\n\n\n<li>NPS, <a href=\"https:\/\/www.questionpro.com\/es\/features\/nps-plus\/\">NPS+<\/a>, CSAT ve daha fazlas\u0131n\u0131 i\u00e7eren anketler g\u00f6nderin!<\/li>\n<\/ul>\n\n<p>M\u00fc\u015fteri yolculu\u011fu haritan\u0131z\u0131 takip etmeye bug\u00fcn ba\u015flay\u0131n. QuestionPro CX, piyasadaki en geli\u015fmi\u015f ve kapsaml\u0131 m\u00fc\u015fteri deneyimi ara\u00e7lar\u0131ndan baz\u0131lar\u0131n\u0131 sunar. QuestionPro CX&#8217;i hemen kullanarak m\u00fc\u015fterilerinizin duygu ve d\u00fc\u015f\u00fcnceleri hakk\u0131nda de\u011ferli bilgiler edinin.<\/p>\n\n\n\t<div class=\"banner-section wf-section\" lang=\"\" >\n\t\t<div class=\"right-column-container\">\n\t\t\t<div class=\"bannerbg white\">\n\t\t\t\t<span class=\"h1-2\">Ger\u00e7ek zamanl\u0131 verilere, i\u00e7g\u00f6r\u00fclere ve geli\u015fmi\u015f analizlere dayal\u0131 unutulmaz deneyimler yarat\u0131n.<\/span>\n\t\t\t\t<a href=\"#userliteForm\" data-toggle=\"modal\" class=\"button w-button\">Demo Talep Edin<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"userlite-modal modal fade\" id=\"userliteForm\" tabindex=\"-1\" role=\"dialog\" style=\"display: none;\">\n\t\t<div class=\"modal-dialog\" role=\"document\">\n\t\t\t<div class=\"modal-content\" role=\"document\">\n\t\t\t\t<div class=\"modal-body\">\n\t\t\t\t\t<div class=\"modal-header\">\n\t\t\t\t\t\t<button type=\"button\" class=\"close\" data-dismiss=\"modal\" aria-label=\"Close\">\n\t\t\t\t\t\t\t<i class=\"material-icons\">close<\/i>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"contact-us-form-wrapper contact-box\">\n\t\t\t\t\t\t<div class=\"userlite-form-wrapper\">\n\t\t\t\t\t\t\t<iframe src=\"https:\/\/www.questionpro.com\/userlite-form-blog-turkish.html?product=CX&amp;referralurl=https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/posts\/735675\/&amp;lang=tr&amp;cat=cx\" style=\"display: block;\" ><\/iframe>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"demo-form-wrapper success-message-div\" style=\"display:none\">\n\t\t\t\t\t\t\t<p class=\"success-message-para\"><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>M\u00fc\u015fterilerinizi ger\u00e7ekten tan\u0131y\u0131p tan\u0131mad\u0131\u011f\u0131n\u0131z\u0131 ka\u00e7 kez sorgulad\u0131n\u0131z? M\u00fc\u015fterilerinizin markan\u0131zla etkile\u015fimi nas\u0131l? Al\u0131\u015fveri\u015f deneyiminin her bir par\u00e7as\u0131n\u0131n yan\u0131 s\u0131ra sat\u0131n alma [&hellip;]<\/p>\n","protected":false},"author":41,"featured_media":708787,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1192],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>En \u0130yi 10 M\u00fc\u015fteri Yolculu\u011fu Haritalama Arac\u0131 | QuestionPro<\/title>\n<meta name=\"description\" content=\"En iyi 10 m\u00fc\u015fteri yolculu\u011fu haritalama arac\u0131 ile m\u00fc\u015fterilerinizin yolculu\u011funa dal\u0131n ve m\u00fc\u015fterinizi daha iyi tan\u0131y\u0131n. 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