{"id":788122,"date":"2022-05-18T11:00:53","date_gmt":"2022-05-18T18:00:53","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/anket-hedefleri-orneklerle-adim-adim-kilavuz\/"},"modified":"2022-05-18T11:00:53","modified_gmt":"2022-05-18T11:00:53","slug":"anket-hedefleri-orneklerle-adim-adim-kilavuz","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/anket-hedefleri-orneklerle-adim-adim-kilavuz\/","title":{"rendered":"Anket Hedefleri: \u00d6rneklerle Ad\u0131m Ad\u0131m K\u0131lavuz"},"content":{"rendered":"<h2><b>Anket Hedefleri Nelerdir?  <\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Anket hedefi, bir anket olu\u015fturma, bunu hedef kitlenize da\u011f\u0131tma ve anlaml\u0131 i\u00e7g\u00f6r\u00fcler elde etme uygulamas\u0131ndan elde etmek istedi\u011finiz bir hedeftir. Ancak ama\u00e7, i\u015f hedeflerine ve anket yapman\u0131n ard\u0131ndaki niyete ba\u011fl\u0131 olarak de\u011fi\u015febilir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Anketin amac\u0131, ara\u015ft\u0131rmay\u0131 y\u00fcr\u00fctmek i\u00e7in &#8216;neden&#8217; sorusuna yan\u0131t vermektir. Bu, neyi ba\u015farmak istedi\u011finiz ve \u015fu anda neyin bilinmedi\u011fini bilmekle ilgilidir. Hangi sorular\u0131 yan\u0131tlayaca\u011f\u0131n\u0131z\u0131 ve bunun i\u00e7in nas\u0131l veri toplayaca\u011f\u0131n\u0131z\u0131 d\u00fc\u015f\u00fcn\u00fcn.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hedefi belirledikten sonra, bunu ama\u00e7lara b\u00f6lebilirsiniz. Anket hedefleri, nihai hedefinize ula\u015fman\u0131za yard\u0131mc\u0131 olacak eylem \u00f6\u011feleri olarak d\u00fc\u015f\u00fcn\u00fclebilir.<\/span><\/p>\n<h2><b>Anket Hedeflerinin \u00d6nemi<\/b><\/h2>\n<ul>\n<li>\n<h3><span style=\"font-weight: 400;\">D\u00fc\u015f\u00fcncede netlik<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Anket hedefleri \u00f6nemlidir \u00e7\u00fcnk\u00fc do\u011fru sorular\u0131 sorman\u0131za, soru t\u00fcrlerini kullanman\u0131za ve uygun da\u011f\u0131t\u0131m y\u00f6ntemini se\u00e7menize yard\u0131mc\u0131 olurlar. \u00d6rne\u011fin, kullan\u0131c\u0131 deneyimi ve tercihleri konusunda ileri d\u00fczeyde ara\u015ft\u0131rma yapan pazar ara\u015ft\u0131rmac\u0131lar\u0131 i\u00e7in \u00e7evrimi\u00e7i g\u00f6r\u00fc\u015fmeler yapmak ve odak gruplar\u0131 olu\u015fturmak uygun olabilir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6te yandan, 18-35 ya\u015f aras\u0131 t\u00fcketiciler aras\u0131nda tercih edilen giyim markas\u0131 hakk\u0131nda daha fazla bilgi edinmek isteyen <a href=\"https:\/\/www.questionpro.com\/survey-templates\/university-faculty-satisfaction-survey-template\/\">\u00fcniversite<\/a> \u00f6\u011frencileri i\u00e7in \u00e7evrimi\u00e7i bir <a href=\"https:\/\/www.questionpro.com\/survey-templates\/university-faculty-satisfaction-survey-template\/\">anket<\/a> olu\u015fturmak daha iyi olabilir<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<ul>\n<li>\n<h3><span style=\"font-weight: 400;\">Do\u011fru y\u00f6nde ilerleyin<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Anket hedeflerine sahip olmak, do\u011fru yolda oldu\u011funuzdan emin olman\u0131za yard\u0131mc\u0131 olur. Stratejinizi tan\u0131mlar, kaynaklar\u0131 tahsis eder ve i\u015flerin sarpa sarma olas\u0131l\u0131\u011f\u0131n\u0131 en aza indirirler. Hedef kitlenizden ne \u00f6\u011frenmek istedi\u011finize dair d\u00fc\u015f\u00fcncelerinizi netle\u015ftirdikten sonra, do\u011fru t\u00fcrde veri toplamak i\u00e7in soru t\u00fcrlerini se\u00e7ebilirsiniz.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6rne\u011fin, iyi bir ara\u015ft\u0131rma projesi nitel ve nicel veri analizine ihtiya\u00e7 duyar. Ancak baz\u0131 projelerde duygular, beden dili gibi nitel verilere daha fazla a\u011f\u0131rl\u0131k verilmektedir. Bu gibi durumlarda, kat\u0131l\u0131mc\u0131lar\u0131n\u0131z\u0131n ya\u015fad\u0131\u011f\u0131 deneyimi ara\u015ft\u0131ran ve ortaya \u00e7\u0131karan sorular eklemelisiniz.<\/span><\/p>\n<ul>\n<li>\n<h3><span style=\"font-weight: 400;\">\u0130lerlemenizi takip edin<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Hedefleriniz oldu\u011funda ilerlemenizi takip etmek daha kolay hale gelir. Nihai ama\u00e7, hedefiniz, yani biti\u015f noktan\u0131z haline gelir. B\u00f6ylece, \u015fimdiye kadar kaydedilen ilerleme ile yap\u0131lmas\u0131 gerekenlerin kar\u015f\u0131la\u015ft\u0131r\u0131lmas\u0131 m\u00fcmk\u00fcn hale gelir. Hedefe ula\u015fman\u0131n ne kadar zaman alaca\u011f\u0131n\u0131 ve ihtiya\u00e7 duyulan kaynaklar\u0131 tahmin edebilirsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Anket hedeflerinizin &#8216;neden&#8217; olmas\u0131 gerekti\u011fini anlad\u0131\u011f\u0131m\u0131za g\u00f6re, \u015fimdi onlar\u0131 olu\u015fturmaya ba\u015flayal\u0131m!<\/span><\/p>\n<h2><b>Anket Hedefleri Ad\u0131m Ad\u0131m K\u0131lavuz<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0130\u015fte veri toplama \u00e7al\u0131\u015fman\u0131zdan en iyi \u015fekilde yararlanman\u0131za yard\u0131mc\u0131 olacak anket hedeflerini nas\u0131l belirleyece\u011finize dair ad\u0131m ad\u0131m bir k\u0131lavuz. Proje gereksinimlerinize ba\u011fl\u0131 olarak, ad\u0131mlardan herhangi birini ekleyebilir veya kald\u0131rabilirsiniz.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u0130\u015f hedeflerinizi belirleyin:<\/strong> Bu, projenizin en \u00f6nemli g\u00f6revidir. Bir anket d\u00fczenleyerek neyi ba\u015farmak istedi\u011finizi listeleyin. Bu, bir \u00fcr\u00fcn\u00fcn maliyetini d\u00fc\u015f\u00fcrmek, tasar\u0131m\u0131n\u0131 veya kullan\u0131labilirli\u011fini iyile\u015ftirmek, daha fazla \u00f6zellik eklemek veya daha fazla gelir elde etmek olabilir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u0130\u015f hedeflerini anket hedefleriyle e\u015fle\u015ftirin:<\/strong> \u0130\u015f hedeflerinizi listeledikten sonra, bu hedefleri ilgili anket hedefleriyle e\u015fle\u015ftirmenin zaman\u0131 geldi. Bir anket arac\u0131l\u0131\u011f\u0131yla bu i\u015f hedeflerine nas\u0131l ula\u015fabilece\u011finizi d\u00fc\u015f\u00fcn\u00fcn. \u00d6rne\u011fin, daha fazla para kazanmak istiyorsan\u0131z, bu daha fazla \u00fcr\u00fcn satarak veya \u00fcr\u00fcnlerin fiyat\u0131n\u0131 art\u0131rarak yap\u0131labilir. Daha fazla gelir elde etmek i\u00e7in pazarda daha y\u00fcksek fiyatl\u0131 \u00fcr\u00fcnler de satabilirsiniz. Ancak, do\u011fru kitleyi bulman\u0131z ve potansiyel m\u00fc\u015fterilerinizin \u00f6demeye istekli olaca\u011f\u0131 do\u011fru fiyat\u0131 bulman\u0131z gerekir. Anket tamamland\u0131\u011f\u0131nda, bir anket arac\u0131l\u0131\u011f\u0131yla i\u015f hedeflerinize ula\u015f\u0131p ula\u015famad\u0131\u011f\u0131n\u0131z\u0131 takip edin. Ayr\u0131ca \u00e7e\u015fitli hedefler i\u00e7in birden fazla anket yapabilir ve sonunda her bir anketin yat\u0131r\u0131m getirisini \u00f6l\u00e7ebilirsiniz.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Ki\u015filerinizi bulun:<\/strong> Ard\u0131ndan, hedef kitleyi belirleyin. Anketi kimin dolduraca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcn. Bunlar mevcut m\u00fc\u015fterileriniz, potansiyel m\u00fc\u015fterileriniz, \u00e7al\u0131\u015fanlar\u0131n\u0131z, \u00f6\u011frencileriniz vb. mi? Hedef kitlenizi demografik \u00f6zelliklere ve kat\u0131l\u0131mc\u0131lar\u0131n uygun olmas\u0131 gereken di\u011fer parametrelere g\u00f6re se\u00e7in.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Anketinizin tasla\u011f\u0131n\u0131 haz\u0131rlay\u0131n:<\/strong> Anket verilerinden yan\u0131tlanmas\u0131n\u0131 istedi\u011finiz sorular\u0131 d\u00fc\u015f\u00fcn\u00fcn. Do\u011fru olan\u0131 se\u00e7in  <\/span><a href=\"https:\/\/www.questionpro.com\/article\/survey-question-answer-type.html\"><span style=\"font-weight: 400;\">anket soru t\u00fcrleri\u0307<\/span><\/a><span style=\"font-weight: 400;\">  anketiniz i\u00e7in gerekli formatta veri toplaman\u0131za yard\u0131mc\u0131 olacakt\u0131r. \u00d6rne\u011fin, m\u00fc\u015fterilerinizin \u00fcr\u00fcn ve hizmetlerinizi ba\u015fkalar\u0131na tavsiye etme olas\u0131l\u0131\u011f\u0131n\u0131 \u00f6\u011frenmek istiyorsan\u0131z, NPS sorusunu kullan\u0131n. Verileri analiz etmeyi kolayla\u015ft\u0131ran say\u0131sal bir se\u00e7enek \u00f6l\u00e7e\u011fine sahiptir. Bunun yerine \u00e7oktan se\u00e7meli bir soru t\u00fcr\u00fc kullan\u0131rsan\u0131z, verileri yine de analiz edebilir ve muhtemelen sizi tavsiye edecek ki\u015fi say\u0131s\u0131n\u0131 hesaplayabilirsiniz. Ancak, gerekli i\u00e7g\u00f6r\u00fcleri elde etmeden bu s\u0131k\u0131c\u0131 bir s\u00fcre\u00e7 olacakt\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Da\u011f\u0131t\u0131m kanallar\u0131n\u0131 se\u00e7in:<\/strong> Kat\u0131l\u0131mc\u0131lar\u0131n\u0131z\u0131n anketi en \u00e7ok nas\u0131l alabileceklerine karar verin. Bir e-posta g\u00f6nderebilir, web sitenize yerle\u015ftirebilir, sosyal medyada yay\u0131nlayabilir veya bir SMS g\u00f6nderebilirsiniz. Hatta bir mobil uygulama \u00fczerinden <a href=\"https:\/\/www.questionpro.com\/blog\/offline-survey-software\/\">\u00e7evrimd\u0131\u015f\u0131 anket<\/a> yapmalar\u0131na bile izin verebilirsiniz. Giri\u015f engeli en az olan ve kat\u0131l\u0131mc\u0131lar\u0131n harika bir deneyim ya\u015fayaca\u011f\u0131 ortam\u0131 se\u00e7in.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Do\u011fru raporlar\u0131 olu\u015fturun:<\/strong> Yan\u0131tlar\u0131 ald\u0131ktan sonra s\u0131ra rapor olu\u015fturmaya gelir. Karar vermek i\u00e7in gereken veri noktalar\u0131n\u0131 vurgulayan <a href=\"https:\/\/www.questionpro.com\/features\/charts.html\">\u00f6zelle\u015ftirilmi\u015f raporlar<\/a> olu\u015fturun. \u00d6rne\u011fin, bir fiyatland\u0131rma ara\u015ft\u0131rmas\u0131 y\u00fcr\u00fct\u00fcyorsan\u0131z, hedef kitlenizin sat\u0131n alma davran\u0131\u015f\u0131n\u0131 daha iyi anlamak i\u00e7in conjoint, maxdiff, TURF veya kar\u015f\u0131la\u015ft\u0131rma raporlar\u0131 olu\u015fturabilirsiniz. Zamandan tasarruf etmek i\u00e7in \u00e7evrimi\u00e7i ara\u00e7lar\u0131 kullanarak bu g\u00f6revi otomatikle\u015ftirebilirsiniz.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u0130\u00e7g\u00f6r\u00fcleri payda\u015flarla payla\u015f\u0131n:<\/strong> Raporlar\u0131 i\u00e7 ve\/veya d\u0131\u015f payda\u015flarla payla\u015f\u0131n. Ayr\u0131ca, kat\u0131l\u0131mc\u0131lar\u0131n se\u00e7imlerinin di\u011fer anket kat\u0131l\u0131mc\u0131lar\u0131na k\u0131yasla nas\u0131l durdu\u011funu g\u00f6rmelerini sa\u011flayabilirsiniz.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Her bir anket hedefi i\u00e7in zaman \u00e7izelgeleri belirleyin:<\/strong> Son olarak, bu al\u0131\u015ft\u0131rmay\u0131 zamana ba\u011fl\u0131 bir \u015fekilde ger\u00e7ekle\u015ftirmek \u00e7ok \u00f6nemlidir. Verileri toplad\u0131\u011f\u0131n\u0131zdan ve hala de\u011fer ta\u015f\u0131d\u0131\u011f\u0131 bir noktada anlamland\u0131rd\u0131\u011f\u0131n\u0131zdan emin olmak i\u00e7in yukar\u0131da listelenen her ad\u0131m i\u00e7in son tarihler belirleyin.<\/span><\/li>\n<\/ol>\n<h2><b>Anket Hedefleri \u00d6rnekleri<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A\u015fa\u011f\u0131da baz\u0131 anket hedefleri \u00f6rnekleri verilmi\u015ftir. Anket sonu\u00e7lar\u0131ndan ne \u00f6\u011frenmek istedi\u011finize dair ipu\u00e7lar\u0131n\u0131 onlardan alabilirsiniz.  <\/span><\/p>\n<h3><span style=\"font-weight: 400;\">NPS anketi<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Destekleyicileri, pasifleri ve k\u00f6stekleyicileri belirleyin<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u00fc\u015fteri memnuniyetini art\u0131rman\u0131n yollar\u0131n\u0131 \u00f6\u011frenin<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bir ileti\u015fim kanal\u0131 a\u00e7\u0131n<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">\u00dcr\u00fcn memnuniyet anketi<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kullan\u0131m modellerini ve en \u00e7ok kullan\u0131lan \u00f6zellikleri belirleyin<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Yeni \u00f6zellikler i\u00e7in fikirler<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0130yile\u015ftirme alanlar\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bir ileti\u015fim kanal\u0131 a\u00e7\u0131n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sat\u0131\u015f stratejisi ve Pazarlama mesajlar\u0131<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">\u00c7evrimi\u00e7i kurs de\u011ferlendirme anketi<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00d6\u011frenci memnuniyeti<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0130yile\u015ftirme alanlar\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fak\u00fclte de\u011ferlendirmesi<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ses\/video kalitesi<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Anket hedeflerini ve ama\u00e7lar\u0131n\u0131 i\u015fletmeniz i\u00e7in \u00f6zelle\u015ftirme konusunda yard\u0131ma ihtiyac\u0131n\u0131z olursa bizimle ileti\u015fime ge\u00e7in. Deneyimli profesyonellerden olu\u015fan ekibimiz, ara\u015ft\u0131rma projeniz boyunca size rehberlik edecektir.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Anket Hedefleri Nelerdir? Anket hedefi, bir anket olu\u015fturma, bunu hedef kitlenize da\u011f\u0131tma ve anlaml\u0131 i\u00e7g\u00f6r\u00fcler elde etme uygulamas\u0131ndan elde etmek [&hellip;]<\/p>\n","protected":false},"author":57,"featured_media":710537,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1127],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Anket Hedefleri: \u00d6rneklerle Ad\u0131m Ad\u0131m K\u0131lavuz | QuestionPro<\/title>\n<meta name=\"description\" content=\"\u00d6rneklerle m\u00fc\u015fteri anketi hedeflerinizi nas\u0131l belirleyece\u011finizi \u00f6\u011frenin. 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