{"id":789699,"date":"2022-12-15T09:00:13","date_gmt":"2022-12-15T16:00:13","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/b2b-alici-yolculugu-nedir-asamalari-nasil-haritalandirilir\/"},"modified":"2022-12-15T09:00:13","modified_gmt":"2022-12-15T09:00:13","slug":"b2b-alici-yolculugu-nedir-asamalari-nasil-haritalandirilir","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/b2b-alici-yolculugu-nedir-asamalari-nasil-haritalandirilir\/","title":{"rendered":"B2B Al\u0131c\u0131 Yolculu\u011fu: Nedir, A\u015famalar\u0131 + Nas\u0131l Haritaland\u0131r\u0131l\u0131r"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">B2B al\u0131c\u0131 yolculu\u011funun analizi ve haritaland\u0131r\u0131lmas\u0131 yeni de\u011fildir. Bu yayg\u0131n bir pazarlama takti\u011fidir. Ancak bir\u00e7ok faydas\u0131na ra\u011fmen, B2B profesyonel hizmetler alan\u0131nda yayg\u0131n olarak kullan\u0131lmam\u0131\u015ft\u0131r. Bu, harika bir \u015fey yapmak i\u00e7in kaybedilmi\u015f bir \u015fans.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pazarlama, sat\u0131\u015f ve hizmet s\u00fcre\u00e7lerinizdeki bo\u015fluklar\u0131 bulman\u0131z\u0131 sa\u011flayan bir ara\u00e7t\u0131r. Ve \u00e7evrimi\u00e7i ve \u00e7evrimd\u0131\u015f\u0131 stratejilerinizin nerede ba\u015far\u0131s\u0131z olabilece\u011fini g\u00f6receksiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Al\u0131c\u0131 yolculu\u011fu haritalamas\u0131, \u015firketiniz ile al\u0131c\u0131lar\u0131n\u0131z aras\u0131ndaki her temas noktas\u0131n\u0131 belirleyerek sizi bir al\u0131c\u0131n\u0131n t\u00fcm ya\u015fam d\u00f6ng\u00fcs\u00fcne bakmaya te\u015fvik eder.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B2B al\u0131c\u0131 yolculu\u011funa, a\u015famalar\u0131na ve haritalama s\u00fcrecine bakal\u0131m, b\u00f6ylece al\u0131c\u0131lar\u0131n\u0131z\u0131n bilgi aramaktan noktal\u0131 \u00e7izgiyi imzalamaya nas\u0131l ge\u00e7tiklerini g\u00f6rebilir ve s\u00fcrecinizi buna g\u00f6re ayarlayabilirsiniz.<\/span><\/p>\n<div class=\"tags-wrap\">\n<p class=\"content-index\" style=\"margin-top: 0;\">\u0130\u00e7erik Dizini<\/p>\n<ol style=\"font-weight: 400; margin: 0 30px; line-height: 22px;\">\n<li><a href=\"#what_is_a_b2b_buyer_journey?\">B2B al\u0131c\u0131 yolculu\u011fu nedir?<\/a><\/li>\n<li><a href=\"#3_stages_of_b2b_buyer_journey\">B2B Al\u0131c\u0131 Yolculu\u011funun 3 A\u015famas\u0131<\/a><\/li>\n<li><a href=\"#how_to_map_b2b_buyer_journey?\">B2B al\u0131c\u0131 yolculu\u011fu nas\u0131l haritalan\u0131r?<\/a><\/li>\n<li><a href=\"#conclusion\">Sonu\u00e7<\/a><\/li>\n<\/ol>\n<\/div>\n<h2 id=\"what_is_a_b2b_buyer_journey?\" class=\"blankurl\">B2B Al\u0131c\u0131 Yolculu\u011fu Nedir?<\/h2>\n<p><span style=\"font-weight: 400;\">B2B al\u0131c\u0131 yolculu\u011fu, bir al\u0131c\u0131n\u0131n ne sat\u0131n alaca\u011f\u0131na nas\u0131l karar verdi\u011fini a\u00e7\u0131klar. Ba\u015fka bir deyi\u015fle, al\u0131c\u0131lar bir anda uyan\u0131p sat\u0131n almaya karar vermezler. Sat\u0131n almaya karar vermeden \u00f6nce yeni bir \u00fcr\u00fcn veya hizmet hakk\u0131nda bilgi edinmek, d\u00fc\u015f\u00fcnmek ve de\u011ferlendirmek i\u00e7in bir s\u00fcre\u00e7ten ge\u00e7erler.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sat\u0131\u015f ekipleri, al\u0131c\u0131lar\u0131n yolculu\u011funu, kar\u015f\u0131la\u015ft\u0131klar\u0131 ac\u0131lar\u0131 ve zorluklar\u0131 ve d\u00fc\u015f\u00fcncelerini etkileyen fakt\u00f6rleri anlayarak al\u0131c\u0131larla daha iyi etkile\u015fime girebilir ve \u00fcr\u00fcn veya hizmetlerini yerle\u015ftirebilir.<\/span><\/p>\n<blockquote><p>Kendi <a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-guide\/\" target=\"_blank\" rel=\"noopener\">M\u00fc\u015fteri Yolculu\u011fu Haritan\u0131z\u0131<\/a> nas\u0131l olu\u015fturaca\u011f\u0131n\u0131z\u0131 \u00f6\u011frenin<\/p><\/blockquote>\n<h2 id=\"3_stages_of_b2b_buyer_journey\" class=\"blankurl\">b2b Al\u0131c\u0131 Yolculu\u011funun 3 A\u015famas\u0131<\/h2>\n<p><span style=\"font-weight: 400;\">Al\u0131c\u0131 yolculu\u011fu, sat\u0131n alma i\u015flemine do\u011fru nas\u0131l ilerlediklerini g\u00f6steren \u00fc\u00e7 a\u015famaya ayr\u0131labilir:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fark\u0131ndal\u0131k a\u015famas\u0131,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">De\u011ferlendirme a\u015famas\u0131 ve<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Karar a\u015famas\u0131.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3>A\u015fama 1: Fark\u0131ndal\u0131k<\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Bu a\u015famada al\u0131c\u0131 \u015firketiniz, \u00fcr\u00fcnleriniz ve hizmetleriniz hakk\u0131nda yeni yeni bilgi edinmeye ba\u015flar. Pazarlama ekibiniz taraf\u0131ndan sat\u0131\u015f ve m\u00fc\u015fteri ba\u015far\u0131 ekiplerinizin yard\u0131m\u0131yla yap\u0131l\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu a\u015fama, m\u00fc\u015fteri aday\u0131n\u0131n veya m\u00fc\u015fterinin ger\u00e7ek i\u015f ihtiya\u00e7lar\u0131n\u0131 ve al\u0131c\u0131n\u0131n sorunlu noktalar\u0131n\u0131 anlad\u0131\u011f\u0131n\u0131z\u0131 ve i\u015fletmenizin bu ihtiya\u00e7lar\u0131 kar\u015f\u0131lamaya nas\u0131l yard\u0131mc\u0131 olabilece\u011fini g\u00f6sterebilece\u011finizi g\u00f6sterir. Burada pazarlama ekipleri i\u00e7erik \u00fcretecek ve potansiyel m\u00fc\u015fterilere ula\u015fmak i\u00e7in web siteleri ve sosyal medya gibi dijital kanallar\u0131 kullanacakt\u0131r.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3>2. A\u015fama: De\u011ferlendirme<\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Bu a\u015famada, onlara sorunlar\u0131n\u0131 \u00e7\u00f6zmede nas\u0131l yard\u0131mc\u0131 olabilece\u011finizi, teklifinizin kalitesi ve rekabet\u00e7ili\u011fi konusunda g\u00fcven olu\u015fturacak \u015fekilde g\u00f6stermeniz gerekir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vaka \u00e7al\u0131\u015fmalar\u0131, uzman k\u0131lavuzlar\u0131, etkili y\u00fcz y\u00fcze etkile\u015fim ve kar\u015f\u0131la\u015ft\u0131rmal\u0131 i\u00e7erik, sat\u0131\u015f ekibinizin potansiyel m\u00fc\u015fteriler \u00e7\u00f6z\u00fcmleriniz hakk\u0131nda bilgi sahibi olduktan sonra onlar\u0131 beslemesine yard\u0131mc\u0131 olabilir.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3>A\u015fama 3: Karar<\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Karar a\u015famas\u0131, b2b al\u0131c\u0131 yolculu\u011funun son a\u015famas\u0131d\u0131r. Bu noktada, potansiyel m\u00fc\u015fterileriniz \u00fcr\u00fcn veya hizmetlerinizden hangisiyle en \u00e7ok ilgilendiklerine karar verecektir. Sat\u0131\u015f ekiplerine ula\u015fabilirler, ancak sat\u0131\u015f ekiplerinin pazarlama potansiyel m\u00fc\u015fterilerini sat\u0131\u015f potansiyel m\u00fc\u015fterisine d\u00f6n\u00fc\u015ft\u00fcrmek i\u00e7in \u00fcr\u00fcn demolar\u0131, m\u00fc\u015fteri referanslar\u0131 ve \u00fcr\u00fcn incelemeleri konusunda pazarlaman\u0131n yard\u0131m\u0131na ihtiyac\u0131 olabilir.<\/span><\/p>\n<h2 id=\"how_to_map_b2b_buyer_journey?\" class=\"blankurl\">B2B al\u0131c\u0131 yolculu\u011fu nas\u0131l haritalan\u0131r?<\/h2>\n<p><span style=\"font-weight: 400;\">Art\u0131k b2b al\u0131c\u0131 yolculu\u011fu ve a\u015famalar\u0131 hakk\u0131nda daha iyi bir fikriniz oldu\u011funa g\u00f6re, bunu haritaland\u0131rmak i\u00e7in baz\u0131 ad\u0131mlar\u0131 \u00f6\u011frenece\u011fiz.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Ad\u0131m 01: Hedefinizi belirleyin<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Hedefinizi belirlemek, b2b al\u0131c\u0131 yolculu\u011fu haritaland\u0131rman\u0131z\u0131n ilk ad\u0131m\u0131d\u0131r. \u00d6ncelikle, akl\u0131n\u0131zda net bir hedef belirlemeniz gerekir. Haritan\u0131n amac\u0131 nedir? Bir tane yaparak ne elde etmeyi umuyorsunuz? Hedefinizi net ve tek bir hedef haline getirin, b\u00f6ylece haritan\u0131z\u0131 olu\u015ftururken yoldan \u00e7\u0131k\u0131p \u00e7\u0131kmad\u0131\u011f\u0131n\u0131z\u0131 kolayca g\u00f6rebilirsiniz.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Ad\u0131m 02: M\u00fc\u015fteri ara\u015ft\u0131rmas\u0131 yap\u0131n<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Ard\u0131ndan, geri bildirim almak i\u00e7in sad\u0131k m\u00fc\u015fterilere g\u00f6ndermek \u00fczere anketinizi haz\u0131rlay\u0131n. Ayr\u0131ca ideal m\u00fc\u015fterilerinize ula\u015farak onlar\u0131n sorunlu noktalar\u0131n\u0131 ve sat\u0131n almalar\u0131n\u0131 neyin engelledi\u011fini ke\u015ffedebilirsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ne soraca\u011f\u0131n\u0131z i\u015finize ve ne sundu\u011funuza ba\u011fl\u0131 olacakt\u0131r, ancak ekleyebilece\u011finiz baz\u0131 genel sorular \u015funlard\u0131r:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Markam\u0131z\u0131 nas\u0131l buldunuz?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Web sitemizi be\u011fendiniz mi, be\u011fenmediniz mi?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00dcr\u00fcn\u00fcm\u00fczle\/hizmetimizle hangi sorunun \u00fcstesinden gelmeye \u00e7al\u0131\u015f\u0131yordunuz?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u00fc\u015fteri hizmetlerimiz ne kadar yard\u0131mc\u0131 oluyor?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bizden al\u0131\u015fveri\u015f yapmay\u0131 nas\u0131l daha keyifli hale getirebiliriz?<\/span><\/li>\n<\/ul>\n<p><b>M\u00fc\u015fterilerinizin geri bildirimlerini \u00f6\u011frenmek i\u00e7in anket yaz\u0131l\u0131m\u0131 ar\u0131yorsan\u0131z, QuestionPro tam size g\u00f6re. \u0130\u015f ihtiya\u00e7lar\u0131n\u0131za g\u00f6re anketler yapman\u0131za yard\u0131mc\u0131 olan \u00e7ok y\u00f6nl\u00fc \u00f6zelliklere sahip bir anket yaz\u0131l\u0131m\u0131d\u0131r.<\/b><span style=\"font-weight: 400;\">  Anketinizi, m\u00fc\u015fterilerinizin al\u0131c\u0131 yolculu\u011funun her bir ad\u0131m\u0131 hakk\u0131nda ne hissettiklerini ve nelerin geli\u015ftirilmesini istediklerini belirlemek i\u00e7in kullanabilirsiniz.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Ad\u0131m 03: T\u00fcm temas noktalar\u0131n\u0131z\u0131 listeleyin<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.questionpro.com\/blog\/customer-touchpoints\/\">M\u00fc\u015fteri temas noktalar\u0131<\/a>, web siteniz ve sosyal medya gibi m\u00fc\u015fterilerinizin markan\u0131zla etkile\u015fime girdi\u011fi t\u00fcm yerlerdir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sizinle nas\u0131l etkile\u015fime ge\u00e7tiklerinin bir listesini yap\u0131n, b\u00f6ylece al\u0131c\u0131 yolculu\u011fu haritas\u0131na neleri yerle\u015ftirece\u011finizi bilirsiniz. Baz\u0131lar\u0131:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Web siteniz<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A\u00e7\u0131l\u0131\u015f sayfalar\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0130leti\u015fim formlar\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00dc\u00e7\u00fcnc\u00fc taraf inceleme siteleri<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sosyal medya platformlar\u0131<\/span><\/li>\n<\/ul>\n<p><b>SuiteCX by QuestionPro&#8217;yu t\u00fcm temas noktalar\u0131n\u0131z\u0131 listeleyecek \u015fekilde uyarlayabilirsiniz. Her temas noktas\u0131na bilgi eklemenizi sa\u011flar.<\/b><\/p>\n<h3><span style=\"font-weight: 400;\">Ad\u0131m 04: M\u00fc\u015fterilerin yapt\u0131\u011f\u0131 eylemleri listeleyin<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Art\u0131k temas noktalar\u0131n\u0131z var. Al\u0131c\u0131lar\u0131n her birinde yapt\u0131\u011f\u0131 belirli \u015feylerin bir listesini yap\u0131n. Al\u0131c\u0131lar\u0131n\u0131z\u0131n belirli bir temas noktas\u0131nda \u00e7ok fazla ad\u0131m atmas\u0131n\u0131n beklenip beklenmedi\u011fini size g\u00f6sterecektir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6rne\u011fin, web sitenizde, bir hizmet sayfas\u0131 i\u00e7in bir sekmeye t\u0131klamalar\u0131, a\u015fa\u011f\u0131 kayd\u0131rmalar\u0131, bir ileti\u015fim formu doldurmalar\u0131, g\u00f6nder d\u00fc\u011fmesine basmalar\u0131 vb. gerekebilir. Her ad\u0131m\u0131 basitle\u015ftirdi\u011finizde b2b al\u0131c\u0131 yolculu\u011fu daha sorunsuz ilerleyecektir.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Ad\u0131m 05: Sorunlar\u0131 ve sorunlu noktalar\u0131 listeleyin<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Al\u0131c\u0131 yolculu\u011funun her ad\u0131m\u0131nda, al\u0131c\u0131n\u0131n ilerlemesini engelleyen sorunlar\u0131 veya sorunlu noktalar\u0131 not edin.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yolculu\u011fun ba\u015f\u0131nda, ortak sorun insanlar\u0131n markan\u0131z\u0131 hen\u00fcz tan\u0131mamas\u0131 veya markan\u0131za g\u00fcvenmemesidir. Sat\u0131\u015f noktas\u0131na yak\u0131n oldu\u011funda, fiyat veya teslimat s\u00fcresi daha b\u00fcy\u00fck bir sorun olabilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yolculu\u011fun en k\u00f6t\u00fc k\u0131s\u0131mlar\u0131na i\u015faret ederek bunlar\u0131 m\u00fcmk\u00fcn oldu\u011funca d\u00fczeltebilir ve pazarlama plan\u0131n\u0131za net bir y\u00f6n verebilirsiniz.<\/span><\/p>\n<p><b>SuiteCX by QuestionPro, sorunlar\u0131 ve sorunlu noktalar\u0131 bulmak i\u00e7in en iyi se\u00e7eneklerden biridir. Ger\u00e7ek anlar\u0131, ac\u0131 noktalar\u0131, engelleri ve duygusal durumlar\u0131 takip etmenizi sa\u011flayan bir veri toplay\u0131c\u0131d\u0131r. \u00d6l\u00e7\u00fcmleri, di\u011fer performans verilerini ve etnografik bilgileri depolayabilir ve g\u00f6sterebilirler.<\/b><\/p>\n<h3><span style=\"font-weight: 400;\">Ad\u0131m 06: Hangi kaynaklara ihtiyac\u0131n\u0131z oldu\u011funu \u00f6\u011frenin<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Temas noktalar\u0131n\u0131n ve sorunlar\u0131n bir haritas\u0131n\u0131 \u00e7\u0131kard\u0131ktan sonra, mevcut sisteminizi iyile\u015ftirmek i\u00e7in yeni sistemlere ve teknolojiye nerede ihtiya\u00e7 duydu\u011funuzu g\u00f6rmek kolay olacakt\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Halihaz\u0131rda sahip oldu\u011funuz kaynaklar\u0131 de\u011ferlendirin ve al\u0131c\u0131 yolculu\u011funu iyile\u015ftirmek i\u00e7in neye ihtiyac\u0131n\u0131z olaca\u011f\u0131n\u0131 \u00f6\u011frenin.<\/span><\/p>\n<p><b>SuiteCX by QuestionPro  <\/b><span style=\"font-weight: 400;\">en iyi b2b al\u0131c\u0131 yolculu\u011fu kaynaklar\u0131ndan biridir. Al\u0131c\u0131 yolculu\u011funuzu daha ak\u0131ll\u0131ca takip etmenize yard\u0131mc\u0131 olacak bir\u00e7ok \u00f6zellik sunar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A\u015fa\u011f\u0131da verilen \u00f6zelliklerine g\u00f6z atal\u0131m:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SuiteCX by QuestionPro, t\u00fcm m\u00fc\u015fteri temas noktalar\u0131n\u0131n d\u0131\u015far\u0131dan i\u00e7eriye, u\u00e7tan uca bir haritas\u0131n\u0131 geli\u015ftirmenize olanak tan\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bu arac\u0131 at\u00f6lyelerde \u00e7al\u0131\u015fmay\u0131 ger\u00e7ek zamanl\u0131 olarak kaydetmek i\u00e7in kullanabilirsiniz.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SuiteCX ile farkl\u0131 m\u00fc\u015fteri gruplar\u0131 i\u00e7in yeni harita s\u00fcr\u00fcmleri olu\u015fturabilirsiniz.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">G\u00f6rsellerin di\u011fer belgelere dahil edilmesini sa\u011flar.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Zaman i\u00e7indeki de\u011fi\u015fikliklerin etkisini izlemenize ve \u00f6l\u00e7menize olanak tan\u0131r.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">SuiteCX, harika b2b al\u0131c\u0131 Yolculuk Haritalar\u0131 olu\u015fturmak i\u00e7in yukar\u0131da ve \u00f6teye gider. Haritalar anketlerden, etkile\u015fim \u00f6l\u00e7\u00fcmlerinden, b\u00fcy\u00fck veri analiti\u011finden, segmentasyon verilerinden, t\u0131klama ak\u0131\u015f\u0131 verilerinden ve hatta ger\u00e7ek deneyimlerin zaman i\u00e7inde nas\u0131l gitti\u011fini g\u00f6rmek i\u00e7in operasyonel verilerden elde edilen m\u00fc\u015fteri verileriyle doludur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Al\u0131c\u0131n\u0131n yolculu\u011funa yeni bir g\u00fc\u00e7, kullan\u0131\u015fl\u0131l\u0131k ve de\u011fer katar.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Ad\u0131m 07: Al\u0131c\u0131 yolculu\u011funu kendiniz yap\u0131n<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Yeni ve geli\u015ftirilmi\u015f s\u00fcre\u00e7lerle haritan\u0131z\u0131 olu\u015fturduktan sonra, i\u015fe yaray\u0131p yaramad\u0131\u011f\u0131n\u0131 g\u00f6rmek i\u00e7in al\u0131c\u0131 yolculu\u011funa \u00e7\u0131k\u0131n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Web sitenizin baz\u0131 b\u00f6l\u00fcmlerinin kullan\u0131m\u0131 hala zor veya s\u0131k sorulan sorular\u0131n\u0131z\u0131n (SSS) g\u00fcncellenmesi gerekiyor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ger\u00e7ek zamanl\u0131 analizinize ba\u015flamadan \u00f6nce, yolculuk haritan\u0131z\u0131 test ederek al\u0131c\u0131 yolculu\u011fundaki b\u00fcy\u00fck bo\u015fluklar\u0131 bulmak kolayd\u0131r.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Ad\u0131m 08: Sonu\u00e7lar\u0131 analiz edin<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Al\u0131c\u0131 yolculu\u011funuz olabildi\u011fince verimli hale geldi\u011finde, ilerlemenizi analiz etmek i\u00e7in Google analizlerinizi izleyin. A\u015fa\u011f\u0131dakileri takip etmek bunu yapman\u0131za yard\u0131mc\u0131 olacakt\u0131r:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">web si\u0307tesi\u0307 zi\u0307yaret\u00e7i\u0307leri\u0307<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Z\u0131plama oran\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u00fc\u011fme t\u0131klamalar\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0130leti\u015fim formu g\u00f6nderimleri<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sosyal medya kat\u0131l\u0131m\u0131<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Sonunda, al\u0131c\u0131 yolculu\u011funuzu tamamlad\u0131\u011f\u0131n\u0131zda, etkile\u015fimde ve m\u00fc\u015fteriyi elde tutmada bir art\u0131\u015f g\u00f6rmeniz gerekir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ancak hala \u00e7ok say\u0131da ki\u015finin ayr\u0131ld\u0131\u011f\u0131n\u0131 veya dahil olmad\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyorsan\u0131z, yolculu\u011fa tekrar bak\u0131n ve nereleri geli\u015ftirmeniz gerekti\u011fini g\u00f6r\u00fcn.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130yi sonu\u00e7lar alsan\u0131z bile, al\u0131c\u0131 yolculu\u011fu haritas\u0131n\u0131 d\u00fczenli olarak analiz etmek ve de\u011fi\u015fiklik yapmak, sat\u0131n alma deneyimini olabildi\u011fince iyi hale getirmenize yard\u0131mc\u0131 olacakt\u0131r.<\/span><\/p>\n<h2 id=\"conclusion\" class=\"blankurl\"><span style=\"font-weight: 400;\">Sonu\u00e7<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Bir b2b al\u0131c\u0131 yolculu\u011fu haritas\u0131 ve a\u015famalar\u0131, herhangi bir i\u015fletmenin \u00f6nemli bir par\u00e7as\u0131d\u0131r. Bir m\u00fc\u015fterinin sorunlar\u0131n\u0131n \u00fcstesinden gelmesine ve sat\u0131n alma karar\u0131 vermesine yard\u0131mc\u0131 olmak i\u00e7in, sorunlu noktalar\u0131n\u0131 ve bunlar hakk\u0131nda ne hissettiklerini bilmeniz gerekir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Al\u0131c\u0131 yolculu\u011funu optimize ettikten sonra, pazarlama ve sosyal yard\u0131m \u00e7al\u0131\u015fmalar\u0131n\u0131zda kendinize daha fazla g\u00fcvenebilirsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">QuestionPro&#8217;nun yard\u0131mc\u0131 olabilece\u011fi yer buras\u0131d\u0131r.SuiteCX by QuestionPro, kullan\u0131c\u0131lar\u0131n al\u0131c\u0131lar hakk\u0131nda bir\u00e7ok duygusal, i\u015flevsel ve veriye dayal\u0131 bilgiyi kaydetmesine ve g\u00f6rmesine olanak tan\u0131r. Kelimeler, simgeler ve resimlerle temel harita olu\u015fturman\u0131z\u0131 sa\u011flar.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">B2B al\u0131c\u0131 yolculu\u011funuz i\u00e7in do\u011fru olan\u0131 bulmak \u00fczere 20&#8217;den fazla farkl\u0131 haritalama g\u00f6rselle\u015ftirmesi bulunmaktad\u0131r. Bu y\u00fczden hemen bizimle ileti\u015fime ge\u00e7in ve SuiteCX by QuestionPro ile al\u0131c\u0131 yolculu\u011funuzu olu\u015fturmak i\u00e7in yard\u0131ma ihtiyac\u0131n\u0131z olup olmad\u0131\u011f\u0131n\u0131 bize bildirin.<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/cx\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/button><br \/>\n<\/a>       <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1063&amp;sourceRef=blog\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>\u00dcCRETS\u0130Z DENEME<\/button><br \/>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>B2B al\u0131c\u0131 yolculu\u011funun analizi ve haritaland\u0131r\u0131lmas\u0131 yeni de\u011fildir. Bu yayg\u0131n bir pazarlama takti\u011fidir. Ancak bir\u00e7ok faydas\u0131na ra\u011fmen, B2B profesyonel hizmetler [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":766315,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1192,1187],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>B2B Al\u0131c\u0131 Yolculu\u011fu: Nedir, A\u015famalar\u0131 + Nas\u0131l Haritaland\u0131r\u0131l\u0131r | QuestionPro<\/title>\n<meta name=\"description\" content=\"B2B al\u0131c\u0131 yolculu\u011funuzu bilmek, al\u0131c\u0131lar\u0131n\u0131z\u0131n \u00f6nemli anlar\u0131n\u0131 anlamak i\u00e7in \u00e7ok \u00f6nemlidir. Bu blogda b2b al\u0131c\u0131 yolculu\u011funuzun haritas\u0131n\u0131 \u00e7\u0131karmay\u0131 ke\u015ffedin.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/tr\/b2b-alici-yolculugu-nedir-asamalari-nasil-haritalandirilir\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2B Al\u0131c\u0131 Yolculu\u011fu: Nedir, A\u015famalar\u0131 + Nas\u0131l Haritaland\u0131r\u0131l\u0131r | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"B2B al\u0131c\u0131 yolculu\u011funuzu bilmek, al\u0131c\u0131lar\u0131n\u0131z\u0131n \u00f6nemli anlar\u0131n\u0131 anlamak i\u00e7in \u00e7ok \u00f6nemlidir. Bu blogda b2b al\u0131c\u0131 yolculu\u011funuzun haritas\u0131n\u0131 \u00e7\u0131karmay\u0131 ke\u015ffedin.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/tr\/b2b-alici-yolculugu-nedir-asamalari-nasil-haritalandirilir\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-15T16:00:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-15T09:00:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/12\/b2b-buyer-journey.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2100\" \/>\n\t<meta property=\"og:image:height\" content=\"1254\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Urmita Liza\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Urmita Liza\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/b2b-alici-yolculugu-nedir-asamalari-nasil-haritalandirilir\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/b2b-alici-yolculugu-nedir-asamalari-nasil-haritalandirilir\/\"},\"author\":{\"name\":\"Urmita Liza\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/925ab8ac32e69514f81ca771df2ffeb2\"},\"headline\":\"B2B Al\u0131c\u0131 Yolculu\u011fu: Nedir, A\u015famalar\u0131 + Nas\u0131l Haritaland\u0131r\u0131l\u0131r\",\"datePublished\":\"2022-12-15T16:00:13+00:00\",\"dateModified\":\"2022-12-15T09:00:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/b2b-alici-yolculugu-nedir-asamalari-nasil-haritalandirilir\/\"},\"wordCount\":1916,\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#organization\"},\"articleSection\":[\"CX\",\"M\u00fc\u015fteri Deneyimi\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/b2b-alici-yolculugu-nedir-asamalari-nasil-haritalandirilir\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/tr\/b2b-alici-yolculugu-nedir-asamalari-nasil-haritalandirilir\/\",\"name\":\"B2B Al\u0131c\u0131 Yolculu\u011fu: Nedir, A\u015famalar\u0131 + Nas\u0131l Haritaland\u0131r\u0131l\u0131r | QuestionPro\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#website\"},\"datePublished\":\"2022-12-15T16:00:13+00:00\",\"dateModified\":\"2022-12-15T09:00:13+00:00\",\"description\":\"B2B al\u0131c\u0131 yolculu\u011funuzu bilmek, al\u0131c\u0131lar\u0131n\u0131z\u0131n \u00f6nemli anlar\u0131n\u0131 anlamak i\u00e7in \u00e7ok \u00f6nemlidir. 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