{"id":789717,"date":"2023-01-14T11:00:00","date_gmt":"2023-01-14T18:00:00","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/alisveris-yolculugu-tanim-unsurlar-kullanici-ornekleri\/"},"modified":"2023-05-05T17:42:01","modified_gmt":"2023-05-05T17:42:01","slug":"alisveris-yolculugu-tanim-unsurlar-kullanici-ornekleri","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/alisveris-yolculugu-tanim-unsurlar-kullanici-ornekleri\/","title":{"rendered":"Al\u0131\u015fveri\u015f Yolculu\u011fu: Tan\u0131m, Unsurlar + Kullan\u0131c\u0131 \u00d6rnekleri"},"content":{"rendered":"\n<p>Perakende ve e-ticaret alan\u0131nda &#8220;al\u0131\u015fveri\u015f yolculu\u011fu&#8221; terimi s\u0131kl\u0131kla kullan\u0131lmaktad\u0131r. Bir al\u0131\u015fveri\u015f\u00e7inin sat\u0131n alma \u00f6ncesinde, s\u0131ras\u0131nda ve sonras\u0131nda ger\u00e7ekle\u015ftirdi\u011fi eylemleri tan\u0131mlar.<\/p>\n\n<p>M\u00fc\u015fterinin izleyece\u011fi yol, engellerle dolu bir parkura benzetilebilir. Her bir engeli a\u015fabilirseniz sat\u0131\u015f sizindir.<\/p>\n\n<p>Bu blogda tart\u0131\u015f\u0131lacakt\u0131r,<\/p>\n\n<ol>\n<li>Al\u0131\u015fveri\u015f yolculu\u011funun tan\u0131m\u0131<\/li>\n\n\n\n<li>Al\u0131\u015fveri\u015f yolculu\u011funun unsurlar\u0131 ve<\/li>\n\n\n\n<li>Al\u0131\u015fveri\u015f yolculu\u011funun kullan\u0131c\u0131 durumlar\u0131.<\/li>\n<\/ol>\n\n<h2 class=\"wp-block-heading\">Al\u0131\u015fveri\u015f yolculu\u011funun tan\u0131m\u0131<\/h2>\n\n<p>Al\u0131\u015fveri\u015f yolculu\u011fu, m\u00fc\u015fterilerin markan\u0131z, ma\u011fazan\u0131z ve \u00fcr\u00fcnlerinizle nas\u0131l etkile\u015fime girdi\u011fidir. G\u00fcn\u00fcm\u00fcz perakende sekt\u00f6r\u00fcnde bu m\u00fc\u015fteri tipi, \u00f6zellikle e-ticaret sunuyorsan\u0131z, fiziksel ma\u011fazan\u0131z\u0131n \u00e7ok \u00f6tesine ge\u00e7er. M\u00fc\u015fterilerinizle birlikte ve m\u00fc\u015fterileriniz i\u00e7in yapt\u0131\u011f\u0131n\u0131z her \u015fey i\u00e7in ge\u00e7erlidir. Perakendenin \u00e7ok \u00f6nemli bir par\u00e7as\u0131d\u0131r.<\/p>\n\n<p>\u00d6nceden al\u0131\u015fveri\u015f s\u00fcreci, m\u00fc\u015fterilerin ma\u011fazan\u0131zla\/ma\u011fazan\u0131zla ve markan\u0131zla nas\u0131l etkile\u015fim kurdu\u011fu ve onlara nas\u0131l hizmet verildi\u011fi ile tan\u0131mlan\u0131yordu. G\u00fcn\u00fcm\u00fczde al\u0131\u015fveri\u015f yolculu\u011fu \u00e7ok farkl\u0131. M\u00fc\u015fterilerinizi \u00f6n <a href=\"https:\/\/www.questionpro.com\/blog\/customer-spotlight-evangelical-lutheran-foundation-of-eastern-canada\/\">plana<\/a> \u00e7\u0131karan \u00e7ok kanall\u0131, m\u00fc\u015fteri odakl\u0131 bir strateji etraf\u0131nda in\u015fa edilmelidir.<\/p>\n\n<div class=\"wp-block-buttons alignfull is-content-justification-center is-layout-flex wp-container-core-buttons-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">m\u00fc\u015fteri yolculu\u011fu haritalaman\u0131n ne oldu\u011funu \u00f6\u011frenin<\/a><\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\">Al\u0131\u015fveri\u015f yolculu\u011funun unsurlar\u0131<\/h2>\n\n<p>Bir al\u0131\u015fveri\u015f yolculu\u011fu olu\u015ftururken hangi fakt\u00f6rlerin g\u00f6z \u00f6n\u00fcnde bulundurulmas\u0131 gerekir? Hem \u00e7evrimd\u0131\u015f\u0131 hem de \u00e7evrimi\u00e7i platformlarda stratejik eylemlerinizi y\u00f6nlendirecek 5 unsur.<\/p>\n\n<p>Her biri ayr\u0131nt\u0131l\u0131 olarak ele al\u0131nacakt\u0131r.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00c7evre<\/h3>\n\n<p>\u00c7evre, al\u0131\u015fveri\u015f yolculu\u011funun ilk y\u00f6n\u00fcn\u00fc olu\u015fturur. Fiziksel konumunuzdaki veya \u00e7evrimi\u00e7i ma\u011fazan\u0131zdaki dekoratif ve g\u00f6rsel unsurlara katk\u0131da bulunur.<\/p>\n\n<p>Fiziksel ma\u011fazalarda \u0131\u015f\u0131kland\u0131rma, posterler, m\u00fczik ve duvarlar\u0131n renginde farkl\u0131l\u0131klar vard\u0131r. Online perakendecilerde sayfalar\u0131n renkleri, tasar\u0131mlar\u0131 ve boyutlar\u0131n\u0131n yan\u0131 s\u0131ra sat\u0131n alma d\u00fc\u011fmelerinin boyutlar\u0131 ve yerle\u015fimlerindeki farkl\u0131l\u0131klar\u0131 da fark edebilirsiniz.<\/p>\n\n<h3 class=\"wp-block-heading\">Hizmet<\/h3>\n\n<p>Hizmet ikinci bile\u015feni olu\u015fturur.<\/p>\n\n<p>Ama\u00e7, siz, sat\u0131c\u0131 ve al\u0131c\u0131 aras\u0131nda g\u00fcvenilir bir ili\u015fki kurmakt\u0131r. Tek bir i\u015flem yapmaya odaklanmak yerine, uzun vadeli bir ortakl\u0131k kurun.<\/p>\n\n<p>Elbette, sat\u0131\u015f elemanlar\u0131n\u0131z\u0131n t\u00fcketicilerle y\u00fcz y\u00fcze nas\u0131l ileti\u015fim kurdu\u011funu ve onlara do\u011fru tavsiyelerde bulunup bulunmad\u0131klar\u0131n\u0131 d\u00fc\u015f\u00fcnmeniz gerekir.<\/p>\n\n<p>Dijital alanda kullan\u0131c\u0131 deneyimini (UX) etkileyen a\u015fa\u011f\u0131daki gibi fakt\u00f6rleri g\u00f6z \u00f6n\u00fcnde bulundurun:<\/p>\n\n<ul>\n<li>Mobil ortam;<\/li>\n\n\n\n<li>\u00d6deme sistemlerinin verimlili\u011fi;<\/li>\n\n\n\n<li>Sanal bir dan\u0131\u015fman sa\u011flan\u0131r;<\/li>\n\n\n\n<li>Sayfa y\u00fckleme h\u0131z\u0131;<\/li>\n\n\n\n<li>\u00dcr\u00fcn ke\u015fif kolayl\u0131\u011f\u0131;<\/li>\n\n\n\n<li>Her bir teklifin a\u00e7\u0131klamas\u0131n\u0131n i\u00e7eri\u011fi.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">\u015eeffafl\u0131k<\/h3>\n\n<p>Modern t\u00fcketiciler, se\u00e7imleri konusunda daha bilin\u00e7li olduklar\u0131 i\u00e7in sat\u0131n almadan \u00f6nce \u015firketleri ve \u00fcr\u00fcnleri ara\u015ft\u0131rmak i\u00e7in interneti kullanmaktad\u0131r. Bilgi kaynaklar\u0131ndan baz\u0131lar\u0131 uzman YouTube incelemeleri, web sitesi yorumlar\u0131 ve sosyal medyadaki kullan\u0131c\u0131 g\u00f6nderileridir.<\/p>\n\n<p>Bu nedenle, <a href=\"https:\/\/www.questionpro.com\/customer-satisfaction.html\">m\u00fc\u015fteri memnuniyeti<\/a> yaratmak ve sat\u0131\u015ftan sonra de\u011fer teklifinize ba\u011fl\u0131 kalmak i\u00e7in m\u00fc\u015fterilerinizin \u00fcr\u00fcn\u00fcn\u00fczden neler bekleyebilece\u011fi konusunda d\u00fcr\u00fcst olmak zorunludur.<\/p>\n\n<h3 class=\"wp-block-heading\">Esnek se\u00e7enekler<\/h3>\n\n<p>Ki\u015fiselle\u015ftirme psikolojisi, geni\u015f ve \u00e7e\u015fitli bir mal ve hizmet katalo\u011funu s\u00fcrd\u00fcrmekle el ele \u00e7al\u0131\u015f\u0131r. Tatmin edici bir al\u0131\u015fveri\u015f yolculu\u011funa sahip olmak buna ba\u011fl\u0131d\u0131r.<\/p>\n\n<p>Bir giyim ma\u011fazas\u0131na girdi\u011finizde \u00e7e\u015fitli malzemeleri, kesimleri, renkleri ve bedenleri g\u00f6rmek istedi\u011finizdeki senaryoyu d\u00fc\u015f\u00fcn\u00fcn. Ne de olsa herkes kendini benzersiz hissetmek ister! Her i\u015fte ayn\u0131 \u015fey ge\u00e7erlidir.<\/p>\n\n<p>Teklifinizi \u00f6zelle\u015ftirmek m\u00fc\u015fterilerinize daha fazla kontrol sa\u011flar ve onlarla do\u011frudan konu\u015ftu\u011funuz izlenimini verir. \u00dcr\u00fcn\u00fcn \u0131smarlama oldu\u011funu ve nihai se\u00e7imi yapma g\u00fcc\u00fcne sahip olduklar\u0131n\u0131.<\/p>\n\n<h3 class=\"wp-block-heading\">Yak\u0131n ileti\u015fim<\/h3>\n\n<p>Al\u0131\u015fveri\u015f yolculu\u011fuyla ilgili en \u00f6nemli sorunlardan ve g\u00f6revlerden biri, m\u00fc\u015fterilerinizle ileti\u015fim kurmak ve onlar\u0131 t\u00fcm kanallar\u0131n\u0131za (\u00e7evrimd\u0131\u015f\u0131, sosyal a\u011flar, web sitesi ve e-posta) ba\u011fl\u0131 kalmaya te\u015fvik etmektir.<\/p>\n\n<p>\u0130nteraktivite bu anlamda \u00f6zellikle internet ticareti i\u00e7in b\u00fcy\u00fck \u00f6nem ta\u015f\u0131maktad\u0131r.<\/p>\n\n<p>M\u00fc\u015fteri online sat\u0131n alma yaparken \u00fcr\u00fcne dokunamaz veya hissedemez. Kullan\u0131c\u0131ya, insanlar\u0131n isteklerini yerine getirmeye \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 iletmek i\u00e7in, \u00fcr\u00fcn\u00fc hissetmelerini sa\u011flamal\u0131s\u0131n\u0131z.<\/p>\n\n<h2 class=\"wp-block-heading\">Al\u0131\u015fveri\u015f yolculu\u011funun kullan\u0131c\u0131 durumlar\u0131<\/h2>\n\n<p>Bu \u00fc\u00e7 ger\u00e7ek perakende deneyiminden nas\u0131l unutulmaz bir m\u00fc\u015fteri deneyimi yaratabilece\u011finizi \u00f6\u011frenin.<\/p>\n\n<ol>\n<li>Koio<\/li>\n<\/ol>\n\n<p>Birka\u00e7 fiziksel ma\u011fazas\u0131 ve bir \u00e7evrimi\u00e7i sitesi olan \u00fcst d\u00fczey bir spor ayakkab\u0131 perakendecisi olan Koio, \u00e7ok kanall\u0131 sat\u0131n alma deneyimini iyi bir \u015fekilde entegre ediyor.<\/p>\n\n<p>Yeni ba\u015flayanlar i\u00e7in Koio&#8217;nun perakende personeli, y\u00fcz y\u00fcze ve \u00e7evrimi\u00e7i m\u00fc\u015fterilere rutin olarak te\u015fekk\u00fcr notlar\u0131n\u0131n yan\u0131 s\u0131ra m\u00fc\u015fteri takipleri ve ki\u015fiselle\u015ftirilmi\u015f \u00fcr\u00fcn \u00f6nerileri yaz\u0131yor. Koio ayr\u0131ca al\u0131\u015fveri\u015f yolculu\u011funu geli\u015ftirmek i\u00e7in benzersiz bir etkinlik ve topluluk kat\u0131l\u0131m plan\u0131 kullan\u0131yor.  <\/p>\n\n<p><em>\u00d6rne\u011fin, en son lansman partisinde \u015firket, en yeni Koio lokasyonunun a\u00e7\u0131l\u0131\u015f\u0131n\u0131 kutlamak i\u00e7in b\u00f6lge sakinlerini y\u00fcz y\u00fcze veya \u00e7evrimi\u00e7i al\u0131\u015fveri\u015f yapmaya davet etti.<\/em><\/p>\n\n<p>Ma\u011faza, Koio m\u00fc\u015fterileri aras\u0131nda dostlu\u011fu ve marka sadakatini geli\u015ftirmek i\u00e7in s\u0131k s\u0131k ek canl\u0131 etkinlikler d\u00fczenlemektedir.<\/p>\n\n<ol start=\"2\">\n<li>HATCH<\/li>\n<\/ol>\n\n<p>HATCH hamile ve kad\u0131n k\u0131yafetleri satmaktad\u0131r. \u015eirket, New York City ve Los Angeles&#8217;ta birer tane olmak \u00fczere iki \u00e7arp\u0131c\u0131 fiziksel ma\u011fazaya sahip olmas\u0131na ra\u011fmen \u00e7evrimi\u00e7i sat\u0131n almada parl\u0131yor.<\/p>\n\n<p>Yeni ba\u015flayanlar i\u00e7in, HATCH&#8217;\u0131n yepyeni dijital toplulu\u011fu hem yeni hem de sad\u0131k m\u00fc\u015fterileri birbirine ba\u011fl\u0131yor. HATCH m\u00fc\u015fterilerinin \u00e7o\u011fu anne aday\u0131 oldu\u011fundan, do\u011fum, \u00e7ocuklar ve annelik hakk\u0131ndaki bilgiler \u00e7ok takdir edilmektedir.  <\/p>\n\n<p>HATCH m\u00fc\u015fterilerinin \u00e7o\u011fu anne aday\u0131 oldu\u011fundan, do\u011fum, \u00e7ocuklar ve annelik hakk\u0131ndaki bilgiler \u00e7ok takdir edilmektedir. Instagram ve Facebook, HATCH kullan\u0131c\u0131lar\u0131 i\u00e7in topluluklara ev sahipli\u011fi yapmaktad\u0131r.<\/p>\n\n<ol start=\"3\">\n<li>Rebag<\/li>\n<\/ol>\n\n<p>Rebag, yeniden sat\u0131\u015f i\u00e7in yaln\u0131zca \u00e7evrimi\u00e7i l\u00fcks \u00e7anta sat\u0131c\u0131s\u0131 olarak ba\u015flad\u0131. Yak\u0131n zamanda Miami, Los Angeles ve New York&#8217;ta fiziksel ma\u011fazalar a\u00e7an \u015firket, sayg\u0131n bir l\u00fcks al\u0131\u015fveri\u015f yolculu\u011fu sunmaya devam ediyor. Rebag bu deneyimi m\u00fc\u015fteri ili\u015fkileri arac\u0131l\u0131\u011f\u0131yla sa\u011flamaktad\u0131r.<\/p>\n\n<p>\u00d6nde gelen kullan\u0131c\u0131lara, tamamen Rebag deneyimlerine adanm\u0131\u015f bir Rebag \u00e7al\u0131\u015fan\u0131 olan bir &#8220;ili\u015fki y\u00f6neticisi&#8221; atan\u0131r. Bu ki\u015fi, po\u015fetleri incelemek ve sat\u0131n alma i\u015flemlerini ger\u00e7ekle\u015ftirmek i\u00e7in t\u00fcketicilerle yak\u0131n bir \u015fekilde \u00e7al\u0131\u015f\u0131r.  <\/p>\n\n<p>Bu, l\u00fcks yeniden sat\u0131\u015f pazar\u0131nda ve ma\u011faza deneyiminde gezinmek i\u00e7in \u00e7ok \u00f6nemlidir. Bu ki\u015fi genellikle bir markan\u0131n perakende veya i\u015f geli\u015ftirme ekibi \u00fcyesidir.<\/p>\n\n<h2 class=\"wp-block-heading\">Sonu\u00e7<\/h2>\n\n<p>M\u00fc\u015fterilerin al\u0131\u015fveri\u015f yolculu\u011funun fiziksel bir ma\u011fazay\u0131 veya \u00e7evrimi\u00e7i ma\u011fazay\u0131 ziyaret ettiklerinde ba\u015flad\u0131\u011f\u0131 ve \u00fcr\u00fcnlerini al\u0131p ayr\u0131ld\u0131klar\u0131nda sona erdi\u011fi i\u015fletmeler aras\u0131nda yayg\u0131n bir yan\u0131lg\u0131d\u0131r.  <\/p>\n\n<p>Sahne arkas\u0131na eri\u015fimlerinin olmamas\u0131 nedeniyle m\u00fc\u015fteriler de buna inanabilir. Ancak, bir al\u0131\u015fveri\u015f gezisi daha karma\u015f\u0131kt\u0131r.<\/p>\n\n<p>Bir sonraki yolculuk hemen k\u00f6\u015fede. Markalara ba\u011fl\u0131 olan ve sorunsuz, rahat, sosyal sorumluluk sahibi al\u0131\u015fveri\u015fler yapabilen m\u00fc\u015fteriler bunun sonucu olacakt\u0131r.<\/p>\n\n<p>\u0130\u015fte i\u015fletmelerin m\u00fc\u015fterilerinin al\u0131\u015fveri\u015f yolculuklar\u0131n\u0131 nas\u0131l geli\u015ftirdiklerine dair birka\u00e7 \u00f6nemli \u00f6rnek. \u00c7ok kanall\u0131 uyum, ili\u015fki geli\u015ftirme ve topluluk olu\u015fturma konular\u0131na dikkat edin.<\/p>\n\n<p>M\u00fc\u015fteriler al\u0131\u015fveri\u015f yolculuklar\u0131nda bir\u00e7ok engelle kar\u015f\u0131la\u015fabilir. Ve bir\u00e7ok sorun, geri bildirimlerin bilinmesiyle \u00e7\u00f6z\u00fclebilir ve d\u00fczeltilebilir. QuestionPro gibi bir <a href=\"https:\/\/www.questionpro.com\/employee-survey-software.html\">\u00e7al\u0131\u015fan anketi yaz\u0131l\u0131m\u0131<\/a> bu gibi durumlarda size yard\u0131mc\u0131 olabilir.<\/p>\n\n<p>Al\u0131\u015fveri\u015f yolculu\u011funuzu geli\u015ftirmek i\u00e7in QuestioPro gibi bir platform kullan\u0131n, anketler arac\u0131l\u0131\u011f\u0131yla bu e\u011filimleri belirleyin ve sad\u0131k m\u00fc\u015fterilerden olu\u015fan bir takip\u00e7i kitlesi geli\u015ftirin. M\u00fc\u015fterilerinizin ihtiya\u00e7lar\u0131n\u0131 daha iyi anlamak i\u00e7in QuestionPro CX&#8217;i kullanarak m\u00fc\u015fteri geri bildirimlerini toplayabilir ve gerekenleri yapabilirsiniz.<\/p>\n\n<p><\/p><p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/cx\/\" target=\"_blank\" rel=\"noopener\">\n  <button>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/button>\n<\/a>       <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1063&amp;sourceRef=blog\" target=\"_blank\" rel=\"noopener\">\n  <button>\u00dcCRETS\u0130Z DENEME<\/button>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Perakende ve e-ticaret alan\u0131nda &#8220;al\u0131\u015fveri\u015f yolculu\u011fu&#8221; terimi s\u0131kl\u0131kla kullan\u0131lmaktad\u0131r. Bir al\u0131\u015fveri\u015f\u00e7inin sat\u0131n alma \u00f6ncesinde, s\u0131ras\u0131nda ve sonras\u0131nda ger\u00e7ekle\u015ftirdi\u011fi eylemleri tan\u0131mlar. [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":774311,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1127],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Al\u0131\u015fveri\u015f Yolculu\u011fu: Tan\u0131m, Unsurlar + Kullan\u0131c\u0131 \u00d6rnekleri<\/title>\n<meta name=\"description\" content=\"Al\u0131\u015fveri\u015f yolculu\u011fu, bir m\u00fc\u015fterinin bir \u015firketten bir \u015fey sat\u0131n al\u0131rken yapt\u0131\u011f\u0131 ve hissetti\u011fi her \u015feyi ifade eder. 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