{"id":789721,"date":"2022-05-12T13:46:28","date_gmt":"2022-05-12T20:46:28","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/musteri-yolculugu-analitigi-nedir-ve-neden-onemlidir\/"},"modified":"2022-05-12T13:46:28","modified_gmt":"2022-05-12T13:46:28","slug":"musteri-yolculugu-analitigi-nedir-ve-neden-onemlidir","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/musteri-yolculugu-analitigi-nedir-ve-neden-onemlidir\/","title":{"rendered":"M\u00fc\u015fteri Yolculu\u011fu Analiti\u011fi: Nedir ve Neden \u00d6nemlidir?"},"content":{"rendered":"<p>Daha \u00f6nceki yaz\u0131larda kendi <a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-map\/\">m\u00fc\u015fteri yolculu\u011funuzu<\/a> nas\u0131l haritaland\u0131raca\u011f\u0131n\u0131zdan bahsetmi\u015ftik. Bu makale, m\u00fc\u015fteri yolculu\u011fu analiti\u011finin birden fazla i\u015f s\u00fcrecinin analizi, g\u00f6zden ge\u00e7irilmesi ve iyile\u015ftirilmesinden en iyi \u015fekilde yararlanmak i\u00e7in nas\u0131l bir kaynak haline gelebilece\u011fine odaklanacakt\u0131r.<\/p>\n<p><span style=\"font-weight: 300;\">M\u00fc\u015fteri yolculu\u011fundaki sorunlu noktalar\u0131 belirlemek, maliyetleri d\u00fc\u015f\u00fcrmek ve m\u00fc\u015fteri davran\u0131\u015flar\u0131n\u0131 anlamak, i\u015fletme sahiplerinin gelir art\u0131\u015f\u0131n\u0131 sa\u011flamas\u0131na ve t\u00fcm \u00e7abalar\u0131n\u0131n bo\u015fa gitmemesine olanak tan\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Peki M\u00fc\u015fteri Yolculu\u011fu Analiti\u011fi tam olarak nedir? Daha fazlas\u0131n\u0131 \u00f6\u011frenmek istiyorsan\u0131z okumaya devam edin.<\/span><\/p>\n<div class=\"tags-wrap\">\n<p class=\"content-index\" style=\"margin-top: 0;\">\u0130\u00e7erik Dizini<\/p>\n<ol style=\"font-weight: 400; margin: 0 30px; line-height: 22px;\">\n<li><a href=\"#Customer_Journey_Analytics_Definition\">M\u00fc\u015fteri yolculu\u011fu analiti\u011fi tan\u0131m\u0131<\/a><\/li>\n<li><a href=\"#Why_is_it_important\">Bu neden \u00f6nemli<\/a><\/li>\n<li><a href=\"#Customer_Journey_Analytics_Value\">M\u00fc\u015fteri Yolculu\u011fu Analiti\u011fi De\u011feri<\/a><\/li>\n<li><a href=\"#Customer_Journey_Analytics_Example\">M\u00fc\u015fteri Yolculu\u011fu Analiti\u011fi \u00d6rne\u011fi<\/a><\/li>\n<li><a href=\"#Customer_Journey_Analytics_vs_Customer_Journey_Mapping\">  M\u00fc\u015fteri Yolculu\u011fu Analiti\u011fi ve M\u00fc\u015fteri Yolculu\u011fu Haritalama<\/a><\/li>\n<li><a href=\"#Things_to_keep_in_mind\">Ak\u0131lda tutulmas\u0131 gerekenler<\/a><\/li>\n<li><a href=\"#Conclusion\">Sonu\u00e7<\/a><\/li>\n<\/ol>\n<\/div>\n<h2 id=\"Customer_Journey_Analytics_Definition\"><b>M\u00fc\u015fteri Yolculu\u011fu Analiti\u011fi Nedir?<\/b><\/h2>\n<p><span style=\"font-weight: 300;\">M\u00fc\u015fteri Yolculu\u011fu Analiti\u011fi (CJA), m\u00fc\u015fterilerin m\u00fc\u015fteri yolculu\u011fundaki her temas noktas\u0131nda bir i\u015fletme ile etkile\u015fime girme \u015feklini analiz eden bir s\u00fcre\u00e7tir. <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/customer-touchpoints\/\"><br \/>\n  <span style=\"font-weight: 300;\">temas noktalar\u0131<\/span><br \/>\n<\/a><span style=\"font-weight: 300;\"> bir marka ile m\u00fc\u015fteri etkile\u015fimi.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Ba\u015fka bir deyi\u015fle CJA, m\u00fc\u015fteri deneyimlerinin bir i\u015fletmenin gelir art\u0131\u015f\u0131nda nas\u0131l etkili bir \u015fekilde s\u00f6z sahibi oldu\u011funa dair derin i\u00e7g\u00f6r\u00fcler elde etmek i\u00e7in verilere dayal\u0131 bir yakla\u015f\u0131md\u0131r. CJA ile bir m\u00fc\u015fteri deneyiminin etkinli\u011fini \u00f6l\u00e7ebilir ve optimize edebilirsiniz.<\/span><\/p>\n<h2 id=\"Why_is_it_important\">M\u00fc\u015fteri Yolculu\u011fu Analiti\u011fi CX&#8217;iniz i\u00e7in neden \u00f6nemlidir?<\/h2>\n<p><span style=\"font-weight: 300;\">Bir m\u00fc\u015fteri yolculu\u011fu analizinde, m\u00fc\u015fterilerin ula\u015fmak i\u00e7in se\u00e7tikleri yollar ve bu yollarda nas\u0131l ilerledikleri kadar, iki de\u011fi\u015fkene ba\u011fl\u0131 olarak hangi kanallar\u0131n kullan\u0131ld\u0131\u011f\u0131n\u0131n belirlenmesi de e\u015fit derecede \u00f6nemlidir: m\u00fc\u015fteri t\u00fcr\u00fc ve etkile\u015fim \u015fekli.  <\/span><\/p>\n<p><span style=\"font-weight: 300;\">Tipik olarak bir CJA, ger\u00e7ek zamanl\u0131 analitik, m\u00fc\u015fteri segmentasyonu ve tahmine dayal\u0131 analitik gibi bir dizi geli\u015fmi\u015f analitik ara\u00e7 kutusuna sahip olacakt\u0131r. CJA&#8217;y\u0131 CX program\u0131n\u0131za dahil etmenin amac\u0131, k\u00e2rl\u0131l\u0131klar\u0131n\u0131 do\u011frudan etkileyebilecek eyleme d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilir i\u00e7g\u00f6r\u00fcler sa\u011flamakt\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u0130yi bir CJA program\u0131, ge\u00e7mi\u015f bulgular\u0131n s\u00fcrekli olarak do\u011frulanmas\u0131na ve dinamik i\u015f kararlar\u0131 al\u0131nmas\u0131na olanak sa\u011flamak i\u00e7in en son verilerle (neredeyse ger\u00e7ek zamanl\u0131 veya en az\u0131ndan g\u00fcnl\u00fck) s\u00fcrekli olarak g\u00fcncellenir.<\/span><\/p>\n<h2 id=\"Customer_Journey_Analytics_Value\"><b>M\u00fc\u015fteri Yolculu\u011funun de\u011feri<\/b><\/h2>\n<p><span style=\"font-weight: 300;\">ile el ele <\/span><a href=\"https:\/\/www.questionpro.com\/cx\/\"><br \/>\n  <span style=\"font-weight: 300;\">M\u00fc\u015fteri Deneyimi<\/span><br \/>\n<\/a><span style=\"font-weight: 300;\">\u015eirketlerin &#8220;M\u00fc\u015fteri Yolculu\u011fu Analiti\u011fi &#8220;ne olan ilgisi son y\u0131llarda \u00f6nemli \u00f6l\u00e7\u00fcde artm\u0131\u015ft\u0131r. Giderek daha fazla \u015firket, bir te\u015fhis ve \u00f6l\u00e7\u00fcm arac\u0131 olarak m\u00fc\u015fteri yolculu\u011funun analiz edildi\u011fi departman taraf\u0131ndan bir platform kullan\u0131yor.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Yukar\u0131da belirtildi\u011fi gibi, kullan\u0131c\u0131lar\u0131n markan\u0131z veya \u00fcr\u00fcn\u00fcn\u00fczle nas\u0131l etkile\u015fime girdi\u011fini izleme ve analiz etme s\u00fcrecinin tamam\u0131na m\u00fc\u015fteri yolculu\u011fu analizi denir. Bu, m\u00fc\u015fterilerin \u015firketle ileti\u015fim kurmak i\u00e7in se\u00e7tikleri kanallara bakmaktan ve bu kanallarda nas\u0131l hareket ettiklerini belirlemekten, de\u011ferli temas noktalar\u0131n\u0131 ve insanlar\u0131n bu s\u00fcre\u00e7te kar\u015f\u0131la\u015ft\u0131klar\u0131 ortak sorunlar\u0131 bulmaya kadar her \u015feyi analiz etmeyi i\u00e7erir.<\/span><\/p>\n<h2>M\u00fc\u015fteri Yolculu\u011fu Analiti\u011finin Faydalar\u0131<\/h2>\n<h4><span style=\"font-weight: 300;\">\u015eirketinizde m\u00fc\u015fteri yolculu\u011fu analizini kullanman\u0131n avantajlar\u0131ndan yararlan\u0131n. CJA&#8217;y\u0131 CX program stratejinize uygulamak, i\u015fletmenizin \u015funlar\u0131 yapmas\u0131n\u0131 sa\u011flayacakt\u0131r:<\/span><\/h4>\n<ul>\n<li><span style=\"font-weight: 300;\">Bir m\u00fc\u015fterinin yolculu\u011fundaki her ad\u0131m\u0131 takip ve analiz edin<\/span><\/li>\n<li><span style=\"font-weight: 300;\">Marka ile ya\u015fad\u0131klar\u0131 deneyimi geli\u015ftirmenin yollar\u0131n\u0131 bulun<\/span><\/li>\n<li><span style=\"font-weight: 300;\">M\u00fc\u015fterilerin d\u00fc\u015ft\u00fc\u011f\u00fc sorunlu noktalar\u0131 belirleyin ve bunlar\u0131 d\u00fczeltin<\/span><\/li>\n<li><span style=\"font-weight: 300;\">Daha ak\u0131c\u0131 ve do\u011fru bir omnichannel elde etmek i\u00e7in verimlilik s\u00fcre\u00e7leri geli\u015ftirin<\/span><\/li>\n<li><span style=\"font-weight: 300;\">Gelecekten ka\u00e7\u0131narak yolculuktaki sorunlu noktalar\u0131 belirleyin ve d\u00fczeltin <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/nps-to-convert-detractors-to-promoters\/\"><br \/>\n  <span style=\"font-weight: 300;\">k\u00f6t\u00fcleyenler<\/span><br \/>\n<\/a><\/li>\n<li><span style=\"font-weight: 300;\">Gelir art\u0131\u015f\u0131n\u0131 art\u0131rmak ve i\u015fletme maliyetlerini d\u00fc\u015f\u00fcrmek i\u00e7in yeni i\u015f f\u0131rsatlar\u0131n\u0131 ke\u015ffedin<\/span><\/li>\n<\/ul>\n<h2 id=\"Customer_Journey_Analytics_Example\"><b>M\u00fc\u015fteri Yolculu\u011fu Analiti\u011fi \u00d6rne\u011fi<\/b><\/h2>\n<p><span style=\"font-weight: 300;\">\u00d6rnek olarak, Austin&#8217;den Houston&#8217;a ideal s\u00fcr\u00fc\u015f rotas\u0131n\u0131n izini s\u00fcrmeyi d\u00fc\u015f\u00fcn\u00fcn. Kompulsif bir planlamac\u0131 Google, Waze ve Apple Maps gibi birden fazla kayna\u011f\u0131 de\u011ferlendirebilir &#8211; bunlarla s\u0131n\u0131rl\u0131 de\u011fildir. Yolculu\u011fu daha \u00f6nce yapm\u0131\u015f olan birka\u00e7 arkada\u015f\u0131n\u0131zla da konu\u015fabilirsiniz. Planlama a\u015famas\u0131n\u0131n sonunda, sonu\u00e7 bir noktadan di\u011ferine ula\u015fmak i\u00e7in bir dizi talimat olacakt\u0131r.  <\/span><\/p>\n<p><span style=\"font-weight: 300;\">\u015eimdi her bir ki\u015finin bu yolculu\u011fu nas\u0131l yapt\u0131\u011f\u0131na, araba t\u00fcr\u00fcne, rotaya, ortalama h\u0131za, trafi\u011fe vb. eri\u015febildi\u011finizi hayal edin. Bu bilgileri kullanarak sadece en uygun rotay\u0131 planlamakla kalmaz, ayn\u0131 zamanda di\u011fer insanlar\u0131n nerede ve neden sorun ya\u015fad\u0131klar\u0131 ve rota \u00fczerindeki olas\u0131 kazalar gibi ayr\u0131nt\u0131lar\u0131 da anlayabilirsiniz.<\/span><\/p>\n<blockquote>\n<p class=\"p1\">Nas\u0131l olu\u015fturaca\u011f\u0131n\u0131z\u0131 \u00f6\u011frenin <a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-canvas\/\"><br \/>\n  <span class=\"s1\">m\u00fc\u015fteri\u0307 yolculu\u011fu kanvasi<\/span><br \/>\n<\/a> ve \u015fablonumuzu indirin.<\/p>\n<\/blockquote>\n<h2><\/h2>\n<h2><\/h2>\n<h2 id=\"Customer_Journey_Analytics_vs_Customer_Journey_Mapping\"><b>M\u00fc\u015fteri Yolculu\u011fu Analiti\u011fi ve M\u00fc\u015fteri Yolculu\u011fu Haritalama<\/b><\/h2>\n<p><span style=\"font-weight: 300;\"><a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-mapping\/\" target=\"_blank\" rel=\"noopener\">M\u00fc\u015fteri yolculu\u011fu haritalama<\/a> (CJM) ile m\u00fc\u015fteri yolculu\u011fu analiti\u011fini (CJA) birle\u015ftirmek, \u015firketlerin iyile\u015ftirmeler i\u00e7in m\u00fc\u015fteri etkile\u015fimlerini izlemelerini ve analiz etmelerini sa\u011flar.<\/span><\/p>\n<h4><span style=\"font-weight: 300;\">Bu kavramlar\u0131n her biriyle kastetti\u011fimiz \u015fey budur:<\/span><\/h4>\n<ul>\n<li><strong>M\u00fc\u015fteri Yolculu\u011fu Haritas\u0131<\/strong><span style=\"font-weight: 300;\"><br \/>\n  <strong>: <\/strong><br \/>\n<\/span> <span style=\"font-weight: 300;\">T\u00fcketici davran\u0131\u015f ak\u0131\u015flar\u0131n\u0131 belgeleyen bir uygulamad\u0131r. Kurulu\u015flar bu konuda net olmal\u0131 ve ortak faaliyetler i\u00e7in ideal deneyimler tasarlamaya \u00e7al\u0131\u015fmal\u0131d\u0131r. Niteliksel bir analize kar\u015f\u0131l\u0131k gelir.<\/span><\/li>\n<li><span style=\"font-weight: 300;\"><strong>M\u00fc\u015fteri Yolculu\u011fu Analiti\u011fi:<\/strong> \u00c7e\u015fitli kanallar ve anlar aras\u0131nda bir veri ba\u011flant\u0131 program\u0131d\u0131r, sadece ho\u015f deneyimler de\u011fil, ayn\u0131 zamanda tatmin edici olmayanlar da dahil olmak \u00fczere t\u00fcm davran\u0131\u015flar\u0131n \u00f6l\u00e7\u00fclmesini sa\u011flar. Kantitatif analize kar\u015f\u0131l\u0131k gelir.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 300;\">Bir m\u00fc\u015fteri yolculu\u011funu haritalamak i\u00e7in hangi ara\u00e7lar\u0131n kullan\u0131laca\u011f\u0131 hakk\u0131nda daha fazla bilgi edinmek isterseniz <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-mapping-tools\/\"><br \/>\n  <span style=\"font-weight: 300;\">M\u00fc\u015fteri Yolculu\u011fu Haritalama Ara\u00e7lar\u0131<\/span><br \/>\n<\/a><span style=\"font-weight: 300;\">.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Her iki kavram\u0131n tan\u0131m\u0131ndan da \u00e7\u0131karabilece\u011fimiz gibi, CJM ve CJA birbirlerine ihtiya\u00e7 duymakta ve birbirlerini tamamlamaktad\u0131r; biri nesnel nicel bir bak\u0131\u015f a\u00e7\u0131s\u0131yla (CJA), di\u011feri ise \u00f6znel, nitel verilere (CJM) odaklanmaktad\u0131r. T\u00fcm bunlar \u015fu soruyu akla getiriyor: Optimize etmek ve daha iyi kararlar almak i\u00e7in kullan\u0131lmayacaksa, t\u00fcm bu CJA verilerine eri\u015fmenin ne faydas\u0131 var?  <\/span><\/p>\n<p><span style=\"font-weight: 300;\">CJA kullanman\u0131n bir\u00e7ok \u00f6l\u00e7\u00fclebilir faydas\u0131 olsa da, <a href=\"https:\/\/www.questionpro.com\/blog\/analytics-vs-reporting\/\">analitik ve raporlar\u0131<\/a> M\u00fc\u015fteri Yolculu\u011fu Haritas\u0131 ile birle\u015ftirmek sonu\u00e7 olarak daha da fazla de\u011fer katar.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">M\u00fc\u015fterilerinizin sahip oldu\u011fu temel yolculuklar\u0131 (ger\u00e7eklik anlar\u0131, deneyimler ve niyetler) anlayarak, CJA daha verimli bir \u015fekilde da\u011f\u0131t\u0131labilir ve kullan\u0131labilir. Uygulama a\u00e7\u0131s\u0131ndan bak\u0131ld\u0131\u011f\u0131nda, ana temas noktalar\u0131 i\u00e7in etkile\u015fim ayr\u0131nt\u0131lar\u0131n\u0131 i\u00e7eren veri kaynaklar\u0131na \u00f6ncelik vermek faydal\u0131 olacakt\u0131r.<\/span><\/p>\n<blockquote><p>M\u00fc\u015fteri Yolculu\u011fu <a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-dashboard\/\">ile<\/a> ilgileniyorsan\u0131z, <a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-dashboard\/\">bir m\u00fc\u015fteri yolc<\/a>ulu\u011fu <a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-dashboard\/\">panosu ile m\u00fc\u015fteri deneyiminizi nas\u0131l geli\u015ftirebilece\u011finizi<\/a> okumak isteyebilirsiniz.<\/p><\/blockquote>\n<h2><\/h2>\n<h2 id=\"Things_to_keep_in_mind\"><b>Ak\u0131lda tutulmas\u0131 gerekenler<\/b><\/h2>\n<p><span style=\"font-weight: 300;\">Her zaman hataya yer vard\u0131r ve dikkatli olmazsak kolayca yanl\u0131\u015f yapabilece\u011fimiz baz\u0131 alanlar vard\u0131r. Baz\u0131lar\u0131 \u015funlard\u0131r:<\/span><\/p>\n<ul>\n<li><b>\u0130nceleme a\u015famas\u0131n\u0131 bir kenara b\u0131rak\u0131rsak: <\/b><span style=\"font-weight: 300;\">Sonu\u00e7lar\u0131 bir an \u00f6nce g\u00f6rmek istememiz normaldir ancak bu verileri g\u00f6zden ge\u00e7irmeyi atlarsak t\u00fcm \u00e7al\u0131\u015fmalar bo\u015fa gitmi\u015f olacak ve sonu\u00e7lara dayanarak ald\u0131\u011f\u0131m\u0131z aksiyonlar da bir o kadar hatal\u0131 olacakt\u0131r.<\/span><\/li>\n<li><b>Yeterli veriye sahip olmamak:<\/b><span style=\"font-weight: 300;\">  Bu olmadan do\u011fru sonu\u00e7lara varamay\u0131z. Bunu yaparsak, kesinlikle \u00f6nyarg\u0131ya kap\u0131l\u0131r\u0131z ve bu da ger\u00e7ek f\u0131rsatlar\u0131 g\u00f6z ard\u0131 etmemize neden olur. Yeterli veriye sahip olmak zaman al\u0131c\u0131d\u0131r ve \u00f6zel yaz\u0131l\u0131mlarla bile toplanmas\u0131 zordur.<\/span><\/li>\n<li><b>Dikkatimizi ortalamaya odaklay\u0131n: <\/b><span style=\"font-weight: 300;\">Sonu\u00e7 \u00e7\u0131kar\u0131rken \u00e7o\u011funlu\u011fun ne istedi\u011fini bilmek istememiz normaldir, ancak bunu yaparak gelecekte norm haline gelebilecek ve bizi rekabette bir ad\u0131m \u00f6ne ge\u00e7irebilecek e\u011filimleri g\u00f6z ard\u0131 etmi\u015f oluruz.<\/span><\/li>\n<li><b>Gerekli ekibi k\u00fc\u00e7\u00fcmsemek:<\/b><span style=\"font-weight: 300;\"> Yaz\u0131l\u0131m entegre edildikten sonra bile, \u015firketiniz m\u00fc\u015fteri yolculu\u011fundan en iyi \u015fekilde yararlanmak i\u00e7in bir analist ekibine ihtiya\u00e7 duyabilir.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/blog\/buyer-journey\/\" target=\"_blank\" rel=\"noopener\">Daha Fazla Bilgi Edinin: Al\u0131c\u0131 Yolculu\u011fu  <\/a><\/p>\n<h2 id=\"Conclusion\"><strong>Ekibinizin \u00f6nsezilere g\u00f6re karar vermesine izin vermeyin: M\u00fc\u015fteri verilerini demokratikle\u015ftirin<\/strong><\/h2>\n<p><span style=\"font-weight: 300;\">M\u00fckemmel <\/span><a href=\"https:\/\/www.questionpro.com\/cx\/why\/5-pillars.html\"><br \/>\n  <span style=\"font-weight: 300;\">m\u00fc\u015fteri\u0307 deneyi\u0307mi\u0307<\/span><br \/>\n<\/a><span style=\"font-weight: 300;\">ula\u015f\u0131labilecek mesafededir. G\u00fcn\u00fcm\u00fcz\u00fcn a\u015f\u0131r\u0131 rekabet\u00e7i, \u00e7ok kanall\u0131 pazar\u0131nda \u00f6ne \u00e7\u0131kmak i\u00e7in, kendilerini farkl\u0131la\u015ft\u0131rmak ve be\u015f y\u0131ld\u0131zl\u0131 deneyimler sunmak isteyen markalar CJA ve CJM&#8217;yi bir arada kullanmal\u0131d\u0131r. M\u00fc\u015fteri geri bildirimlerini dikkatle dinleyerek ve QuestionPro CX gibi do\u011fru analizleri kullanarak, barikatlar\u0131 \u00f6nceden tahmin edebilir ve bunlar\u0131 proaktif olarak d\u00fczeltebilir, b\u00f6ylece mevcut ve gelecekteki m\u00fc\u015fterilere sorunsuz bir CX deneyimi sunabilirsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">QuestionPro CX, ekibinizin eyleme ge\u00e7irilebilir i\u00e7g\u00f6r\u00fcler kullanarak m\u00fc\u015fteri deneyiminin nerede yetersiz kald\u0131\u011f\u0131na dair 360\u00ba&#8217;lik bir g\u00f6r\u00fc\u015fe sahip olmas\u0131n\u0131 sa\u011flayan ve onlar\u0131 markan\u0131z\u0131n destek\u00e7ilerine d\u00f6n\u00fc\u015ft\u00fcren kapsaml\u0131 bir ara\u00e7 kutusu seti sa\u011flayan M\u00fc\u015fteri Deneyimi y\u00f6netim platformudur.  <\/span><\/p>\n<p><span style=\"font-weight: 300;\">Deneyin <\/span><a href=\"https:\/\/www.questionpro.com\/cx\/\"><br \/>\n  <span style=\"font-weight: 300;\">QuestionPro CX<\/span><br \/>\n<\/a><span style=\"font-weight: 300;\"> B\u00fcy\u00fck miktarda veriyi ger\u00e7ek zamanl\u0131 olarak verimli bir \u015fekilde i\u015fleyerek m\u00fc\u015fteri sadakatini art\u0131rmak ve bunlar\u0131 ger\u00e7eklere dayal\u0131 eylem deste\u011fine d\u00f6n\u00fc\u015ft\u00fcrmek istiyorsan\u0131z bug\u00fcn. <\/span> <\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/cx\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/button><br \/>\n<\/a>       <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1063&amp;sourceRef=home-cx\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>\u00dcCRETS\u0130Z DENEME<\/button><br \/>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Daha \u00f6nceki yaz\u0131larda kendi m\u00fc\u015fteri yolculu\u011funuzu nas\u0131l haritaland\u0131raca\u011f\u0131n\u0131zdan bahsetmi\u015ftik. Bu makale, m\u00fc\u015fteri yolculu\u011fu analiti\u011finin birden fazla i\u015f s\u00fcrecinin analizi, g\u00f6zden [&hellip;]<\/p>\n","protected":false},"author":41,"featured_media":710237,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1192,1187],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>M\u00fc\u015fteri Yolculu\u011fu Analiti\u011fi: Nedir ve Neden \u00d6nemlidir? | QuestionPro<\/title>\n<meta name=\"description\" content=\"M\u00fc\u015fteri Yolculu\u011fu Analiti\u011fi, m\u00fc\u015fteri-i\u015fletme etkile\u015fimini tam m\u00fc\u015fteri yolculu\u011fu s\u00fcrecinde analiz etme s\u00fcrecidir. 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