{"id":789735,"date":"2016-11-03T17:41:16","date_gmt":"2016-11-04T00:41:16","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/musteri-yolculugu-gosterge-tablosu-nedir-faydalari-ve-temel-bilesenleri\/"},"modified":"2016-11-03T17:41:16","modified_gmt":"2016-11-03T17:41:16","slug":"musteri-yolculugu-gosterge-tablosu-nedir-faydalari-ve-temel-bilesenleri","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/musteri-yolculugu-gosterge-tablosu-nedir-faydalari-ve-temel-bilesenleri\/","title":{"rendered":"M\u00fc\u015fteri Yolculu\u011fu G\u00f6sterge Tablosu: Nedir, Faydalar\u0131 ve Temel Bile\u015fenleri"},"content":{"rendered":"<p><a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-map\/\" target=\"_blank\" rel=\"noopener\">M\u00fc\u015fteri yolculu\u011funuzu<\/a> olu\u015fturmak kolay bir i\u015f de\u011fildir. Bunu kurmak i\u00e7in altyap\u0131 ve kapsaml\u0131 zaman ve kaynak gerekir. Buradaki zorluk yeterince m\u00fc\u015fteri verisi toplamak de\u011fil, bu verileri eyleme ge\u00e7irilebilir i\u00e7g\u00f6r\u00fclerden yararlanacak kadar iyi anlamakt\u0131r. \u0130\u015finize ba\u011fl\u0131 olarak bir ila ondan fazla temas noktas\u0131na sahip olabilirsiniz.<\/p>\n<p>Bu ama\u00e7la, t\u00fcketici bilgilerini kolayca g\u00f6r\u00fcnt\u00fclemenizi sa\u011flayan bir m\u00fc\u015fteri yolculu\u011fu kontrol paneline sahip olmal\u0131s\u0131n\u0131z.<\/p>\n<h2>M\u00fc\u015fteri Yolculu\u011fu G\u00f6sterge Tablosu nedir?<\/h2>\n<p>M\u00fc\u015fteri yolculu\u011fu panosu, kurulu\u015flar\u0131n m\u00fc\u015fterileri ve markayla ya\u015fad\u0131klar\u0131 deneyim hakk\u0131ndaki verileri kolayca g\u00f6rselle\u015ftirmelerine ve bunlarla etkile\u015fime girmelerine olanak tan\u0131yan bir ara\u00e7t\u0131r.<\/p>\n<p>Bu paneller, davran\u0131\u015flar\u0131, yorumlar\u0131 ve sat\u0131\u015f noktas\u0131ndaki sat\u0131n alma s\u00fcreciyle ilgili bilgiler gibi m\u00fc\u015fteri deneyimi verilerini ve metriklerini i\u00e7ermelidir.<\/p>\n<p>Bir m\u00fc\u015fteri yolculu\u011fu panosu bir\u00e7ok \u015fekil ve boyutta olabilir. Bununla birlikte, ba\u015far\u0131s\u0131n\u0131 sa\u011flamak i\u00e7in, kurulu\u015fun m\u00fc\u015fteri verilerini izlemesini, bunlarla etkile\u015fime girmesini, anlamas\u0131n\u0131 ve <a href=\"https:\/\/www.questionpro.com\/cx\/why\/5-pillars.html\" target=\"_blank\" rel=\"noopener\">m\u00fc\u015fteri deneyimini<\/a> iyile\u015ftirmek i\u00e7in gereken bilgilere ula\u015fmas\u0131n\u0131 kolay ve eri\u015filebilir hale getirmelidir.<\/p>\n<p>M\u00fc\u015fteri yolculu\u011funun zorlu\u011fu, m\u00fc\u015fteri verilerini toplamak de\u011fil, eyleme ge\u00e7irilebilir i\u00e7g\u00f6r\u00fclerden yararlanmak i\u00e7in yeterince iyi anlamakt\u0131r. \u0130\u015finize ba\u011fl\u0131 olarak bir ila ondan fazla temas noktas\u0131na sahip olabilirsiniz.<\/p>\n<p>Bir m\u00fc\u015fteri yolculu\u011fu panosunun yard\u0131m\u0131yla, \u00e7al\u0131\u015fanlar\u0131n\u0131z bu verileri ger\u00e7ek zamanl\u0131 olarak g\u00f6zlemleyebilecek ve her temas noktas\u0131nda olumlu bir m\u00fc\u015fteri deneyimi sunmak i\u00e7in birlikte \u00e7al\u0131\u015f\u0131p fikir toplayabilecektir.<\/p>\n<h2>M\u00fc\u015fteri Yolculu\u011fu Panosuna sahip olman\u0131n faydalar\u0131<\/h2>\n<p>Bir m\u00fc\u015fteri yolculu\u011fu panosunun ba\u015fl\u0131ca faydalar\u0131 aras\u0131nda \u015funlar yer al\u0131r:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-359828 size-full\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2016\/11\/benefits-of-customer-journey-dashboard.jpg\" alt=\"m\u00fc\u015fteri yolculu\u011fu panosu\" width=\"900\" height=\"603\"><\/p>\n<ul>\n<li>M\u00fc\u015fteri deneyimini \u00f6l\u00e7menizi ve geli\u015ftirmenizi sa\u011flar: m\u00fc\u015fteri yolculu\u011fu panosu, kanallar ve zamanlar aras\u0131nda u\u00e7tan uca yolculuklar\u0131n analizini kolayla\u015ft\u0131r\u0131r. Bu ara\u00e7, sorunlar\u0131n temel nedenini belirlemeyi ve genel m\u00fc\u015fteri deneyimini ve i\u015f sonu\u00e7lar\u0131n\u0131 iyile\u015ftirmeyi m\u00fcmk\u00fcn k\u0131lar.<\/li>\n<li>M\u00fc\u015fteriyi elde tutma oran\u0131n\u0131 art\u0131r\u0131r: CX ekipleri, en y\u00fcksek hacim veya terk etme s\u0131kl\u0131\u011f\u0131 ile sonu\u00e7lanan yolculuklar\u0131 ve terk etme sinyali veren davran\u0131\u015fsal g\u00f6stergeleri ke\u015ffetmeyi m\u00fcmk\u00fcn k\u0131lar. Bu \u00e7\u00f6z\u00fcmler, <a href=\"https:\/\/www.questionpro.com\/blog\/metrics-for-customer-retention\/\" target=\"_blank\" rel=\"noopener\">m\u00fc\u015fteri<\/a> kayb\u0131n\u0131 azaltmak ve <a href=\"https:\/\/www.questionpro.com\/blog\/metrics-for-customer-retention\/\" target=\"_blank\" rel=\"noopener\">m\u00fc\u015fteriyi elde tutmay\u0131<\/a> art\u0131rmak i\u00e7in hangi alanlar\u0131n acil optimizasyona ihtiya\u00e7 duydu\u011funu belirlemeye y\u00f6nelik i\u00e7g\u00f6r\u00fc sa\u011flar.<\/li>\n<li>Operasyonel verimlili\u011fi ve maliyet tasarrufunu art\u0131r\u0131n: M\u00fc\u015fteri yolculu\u011fu panosu, kurulu\u015funuzdaki ekiplerin m\u00fc\u015fteri deneyimini engelleyen ve operasyonel maliyetleri art\u0131ran yolculuklar\u0131 belirlemesine olanak tan\u0131r. Etkili ekipler, hizmet maliyetini d\u00fc\u015f\u00fcr\u00fcrken m\u00fc\u015fteri \u00e7abas\u0131n\u0131 azaltacak optimizasyon f\u0131rsatlar\u0131n\u0131 bulmak i\u00e7in veri analiti\u011fini kullan\u0131r.<\/li>\n<li>Gelirinizi art\u0131r\u0131n: M\u00fc\u015fteri yolculu\u011fu panosu, deneyimleri t\u00fcketicinin ba\u011flam\u0131na g\u00f6re d\u00fczenlemenizi ve d\u00f6n\u00fc\u015f\u00fcm olas\u0131l\u0131\u011f\u0131 daha y\u00fcksek olan \u00e7apraz sat\u0131\u015f teklifleri sunman\u0131z\u0131 sa\u011flayarak gelir art\u0131\u015f\u0131n\u0131 destekler, <a href=\"https:\/\/www.questionpro.com\/blog\/customer-lifetime-value-clv\/\" target=\"_blank\" rel=\"noopener\">m\u00fc\u015fterinin ya\u015fam boyu de\u011ferini<\/a> ve gelirini en \u00fcst d\u00fczeye \u00e7\u0131kar\u0131r.<\/li>\n<\/ul>\n<h3>Ba\u015far\u0131l\u0131 bir m\u00fc\u015fteri yolculuk haritas\u0131 olu\u015fturman\u0131n 5 ana bile\u015feni vard\u0131r:<\/h3>\n<ol>\n<li>\u0130\u015f zaman \u00e7izelgesi<\/li>\n<li>\u00c7er\u00e7eve<\/li>\n<li>M\u00fc\u015fteri verileri<\/li>\n<li>Veri analizi<\/li>\n<li>Uygulanabilir i\u00e7g\u00f6r\u00fc<\/li>\n<\/ol>\n<h2>M\u00fc\u015fteri yolculu\u011fu panosunun temel bile\u015fenleri<\/h2>\n<p>M\u00fc\u015fteri yolculu\u011fu i\u00e7in bir g\u00f6sterge tablosu a\u015fa\u011f\u0131daki unsurlara sahip olmal\u0131d\u0131r:<\/p>\n<h3>\u0130\u015f Zaman \u00c7izelgesi<\/h3>\n<p>Pek \u00e7ok \u015firket silolar halinde \u00f6rg\u00fctlenmi\u015ftir ve her biri m\u00fc\u015fteri <a href=\"https:\/\/www.questionpro.com\/blog\/customer-touchpoints\/\" target=\"_blank\" rel=\"noopener\">temas noktalar\u0131n\u0131<\/a> veya m\u00fc\u015fteri deneyiminin bir u\u00e7tan di\u011fer uca belirli y\u00f6nlerini optimize etmeye odaklanm\u0131\u015ft\u0131r.<\/p>\n<p>Bir \u015firketteki her bir fonksiyonun deneyimleri birbirinden ba\u011f\u0131ms\u0131z olarak tasarlamas\u0131 ve \u00f6l\u00e7mesi al\u0131\u015f\u0131lmad\u0131k bir durum de\u011fildir. Ancak m\u00fc\u015fteriler t\u00fcm etkile\u015fimlerinin birbiriyle ba\u011flant\u0131l\u0131 oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyor. Bu da onlar\u0131n beklentilerini etkiliyor ve temas noktalar\u0131 aras\u0131nda deneyimi d\u00fczenleme ihtiyac\u0131n\u0131 do\u011furuyor.<\/p>\n<h3>\u00c7er\u00e7eve<\/h3>\n<p>Ba\u015far\u0131l\u0131 bir m\u00fc\u015fteri yolculu\u011fu, m\u00fc\u015fteri deneyimini temel olarak kullan\u0131r. Yolculu\u011fun a\u015famalar\u0131n\u0131 ve ad\u0131mlar\u0131n\u0131 bir sistem veya i\u015f s\u00fcreci perspektifinden d\u00fc\u015f\u00fcnmek yerine, m\u00fc\u015fterinin ne yapt\u0131\u011f\u0131na dayan\u0131r.<\/p>\n<p>Bu, <a href=\"https:\/\/www.questionpro.com\/blog\/strengthen-voice-of-the-customer-program\/\" target=\"_blank\" rel=\"noopener\">m\u00fc\u015fterinin sesini<\/a> tan\u0131maya, birden fazla temas noktas\u0131nda markan\u0131zla etkile\u015fime ge\u00e7erken ne d\u00fc\u015f\u00fcnd\u00fcklerini ve nas\u0131l hissettiklerini \u00f6\u011frenmeye kadar uzan\u0131r.<\/p>\n<blockquote><p>M\u00fc\u015fterinin sesi hakk\u0131nda okumay\u0131 seviyorsan\u0131z, bu m\u00fc\u015fterinin <a href=\"https:\/\/www.questionpro.com\/survey-templates\/voice-of-the-customer-surveys\/\" target=\"_blank\" rel=\"noopener\">sesi (VOC) anket \u015fablonlar\u0131n\u0131<\/a> ilgin\u00e7 bulabilirsiniz.<\/p><\/blockquote>\n<h3><\/h3>\n<h3>M\u00fc\u015fteri Verileri<\/h3>\n<p>Eyleme d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilir bir m\u00fc\u015fteri yolculu\u011fu panosu, m\u00fc\u015fterilerin yolculuklar\u0131 boyunca hissettikleri olumlu ve olumsuz duygular\u0131 net bir \u015fekilde tan\u0131mlar ve bunlar\u0131 davran\u0131\u015flar\u0131, hedefleri ve beklentileri ba\u011flam\u0131na yerle\u015ftirir.<\/p>\n<p>\u015eirketler bu verileri f\u0131rsat alanlar\u0131n\u0131 belirlemek ve mevcut ve gelecekteki yat\u0131r\u0131mlar\u0131n etkisini de\u011ferlendirmek i\u00e7in kullan\u0131r.<\/p>\n<h3>Veri Analizi<\/h3>\n<p>Ba\u015far\u0131l\u0131 bir m\u00fc\u015fteri yolculu\u011fu panosunun temel \u00f6zelli\u011fi, deneyime ili\u015fkin i\u00e7g\u00f6r\u00fclere dayanarak f\u0131rsat alanlar\u0131n\u0131 belirleyebilmesidir.<\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-analytics\/\" target=\"_blank\" rel=\"noopener\">M\u00fc\u015fteri yolculu\u011fu analiti\u011fi<\/a>, haritalar\u0131 eyleme ge\u00e7irilebilir hale getirmek i\u00e7in de\u011ferlendirme \u00e7er\u00e7evesi sa\u011flar. Bir\u00e7ok \u015firket, m\u00fc\u015fterilerin duygusal ini\u015f \u00e7\u0131k\u0131\u015flar\u0131n\u0131 g\u00f6rselle\u015ftirmek ve f\u0131rsat alanlar\u0131n\u0131 belirleyip de\u011ferlendirmek i\u00e7in nitel verilerden yararlan\u0131yor.<\/p>\n<h3>Eyleme Ge\u00e7irilebilir \u0130\u00e7g\u00f6r\u00fc<\/h3>\n<p>Ba\u015far\u0131l\u0131 bir m\u00fc\u015fteri yolculu\u011funu ba\u015far\u0131l\u0131 k\u0131lan \u015fey, di\u011fer ilgili bilgileri yerle\u015ftirme ve \u00e7al\u0131\u015fanlar\u0131n ilgisini \u00e7ekmek i\u00e7in g\u00f6rselle\u015ftirebilme yetene\u011fidir; g\u00f6sterge tablolar\u0131n\u0131 t\u00fcm temas noktalar\u0131ndaki ger\u00e7ek deneyimle ba\u011flamsalla\u015ft\u0131rmak i\u00e7in performans \u00f6l\u00e7\u00fcmlerini dahil etmektir.<\/p>\n<p>Payda\u015flar, etkiledikleri ki\u015filer, i\u00e7 ve d\u0131\u015f s\u00fcre\u00e7ler hakk\u0131nda ayr\u0131nt\u0131l\u0131 bir g\u00f6r\u00fcn\u00fcm elde ederek bilgilerden faydalanabilirler.<\/p>\n<p>M\u00fc\u015fteri yolculu\u011fu panosunun temel amac\u0131n\u0131n s\u00fcreci ilgili taraflar i\u00e7in uygulanabilir hale getirmek oldu\u011funu unutmay\u0131n. Etkinli\u011fini en \u00fcst d\u00fczeye \u00e7\u0131karmak i\u00e7in hangi verileri dahil etmeye karar verdi\u011finizi ve bunlar\u0131 nas\u0131l g\u00f6rselle\u015ftirece\u011finizi d\u00fc\u015f\u00fcn\u00fcn.<\/p>\n<h3>QuestionPro ile M\u00fc\u015fteri Yolculu\u011fu G\u00f6sterge Tablosu<\/h3>\n<p>Kurulu\u015funuz ister b\u00fcy\u00fck ister k\u00fc\u00e7\u00fck olsun, kendinizi rakiplerinizden farkl\u0131la\u015ft\u0131rmak i\u00e7in m\u00fc\u015fterinizin her <a href=\"https:\/\/www.questionpro.com\/blog\/customer-touchpoints\/\" target=\"_blank\" rel=\"noopener\">temas noktas\u0131ndaki<\/a> deneyimini anlamak \u00e7ok \u00f6nemlidir. QuestionPro CX, <a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-mapping\/\" target=\"_blank\" rel=\"noopener\">M\u00fc\u015fteri Yolculu\u011fu Haritan\u0131z\u0131<\/a> olu\u015fturman\u0131za yard\u0131mc\u0131 olan benzersiz bir \u00e7\u00f6z\u00fcm sunar.<\/p>\n<p>Bir\u00e7ok m\u00fc\u015fterimizin sorunlu noktalar\u0131n\u0131 tespit ettik ve i\u015fletmelerin m\u00fc\u015fterilerinin ihtiya\u00e7lar\u0131n\u0131 anlamalar\u0131na yard\u0131mc\u0131 olmak i\u00e7in bir m\u00fc\u015fteri yolculu\u011fu panosu geli\u015ftirdik. Yukar\u0131daki be\u015f ana bile\u015fenin tamam\u0131n\u0131 ele alarak nicel ve nitel verileri toplaman\u0131za, analiz etmenize ve bunlar\u0131 kullanarak harekete ge\u00e7menize yard\u0131mc\u0131 oluyoruz.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-359018 \" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2016\/11\/customer-journey-dashboard.png\" alt=\"customer-journey-dashboard\" width=\"850\" height=\"391\"><\/p>\n<p>Genel olarak, m\u00fc\u015fteri deneyiminiz b\u00fcy\u00fck olas\u0131l\u0131kla tek bir NPS rakam\u0131 ile temsil edilir. Genellikle, t\u00fcm m\u00fc\u015fteri deneyiminin nas\u0131l bir toplam olu\u015fturdu\u011funu anlamak zordur. QuestionPro CX&#8217;teki m\u00fc\u015fteri kontrol panelinde, her temas noktas\u0131 m\u00fc\u015fterinizle olan bir etkile\u015fimi temsil edecek \u015fekilde g\u00f6sterilir. Her temas noktas\u0131, potansiyel m\u00fc\u015fterinize veya m\u00fc\u015fterinize m\u00fcmk\u00fcn olan en fazla de\u011feri sunmay\u0131 ve u\u00e7tan uca harika bir deneyim yaratmay\u0131 ama\u00e7lar. Her temas noktas\u0131ndaki otomatik \u00f6l\u00e7\u00fcmler, bo\u015fluklar\u0131 belirlemeyi ve e\u011filimleri anlamay\u0131 kolayla\u015ft\u0131r\u0131r. Bir ihtiya\u00e7 veya sorunlu nokta kar\u015f\u0131land\u0131\u011f\u0131nda, potansiyel m\u00fc\u015fteriniz sat\u0131n alma yolculu\u011funu tamamlamaya bir ad\u0131m daha yakla\u015f\u0131r.<\/p>\n<p>\u00d6rne\u011fin, genel i\u015fletme <a href=\"https:\/\/www.questionpro.com\/features\/net-promoter-score.html\" target=\"_blank\" rel=\"noopener\">NPS<\/a> puan\u0131n\u0131z\u0131n 77 oldu\u011funu varsayal\u0131m. Hangi temas noktas\u0131n\u0131n en b\u00fcy\u00fck etkiyi yarataca\u011f\u0131n\u0131 bulmaya \u00e7al\u0131\u015f\u0131yorsunuz. Hesaplanan puanlar bir m\u00fc\u015fteri yolculu\u011fu panosunda g\u00f6rselle\u015ftirilir, b\u00f6ylece hangi temas noktalar\u0131n\u0131n en d\u00fc\u015f\u00fck oldu\u011funu kolayca belirleyebilir ve \u00f6nce bu alanlar\u0131 ele almaya ba\u015flayabilirsiniz.<\/p>\n<p>M\u00fc\u015fteri yolculu\u011fu panomuzdan alabilece\u011finiz veriler:<\/p>\n<ol>\n<li>Temas noktalar\u0131 aras\u0131ndaki m\u00fc\u015fteri memnuniyetini toplu ve bireysel olarak anlama<\/li>\n<li>Temas noktas\u0131 ba\u015f\u0131na zaman i\u00e7indeki e\u011filimler<\/li>\n<li>M\u00fc\u015fteri deneyimine b\u00fct\u00fcnsel bir bak\u0131\u015f<\/li>\n<\/ol>\n<blockquote><p>Bu makale ile M\u00fc\u015fteri Yolculu\u011fu Haritas\u0131n\u0131n nas\u0131l olu\u015fturulaca\u011f\u0131n\u0131 \u00f6\u011frenin.<\/p><\/blockquote>\n<p>Kapsaml\u0131 ara\u00e7 setimizle m\u00fc\u015fteri yolculu\u011funu otomatikle\u015ftirmenin bir yolunu geli\u015ftirdik. Bu, m\u00fc\u015fteri davran\u0131\u015f\u0131n\u0131 ve sorunlu noktalar\u0131 anlaman\u0131z\u0131 sa\u011flayarak m\u00fc\u015fteri etkile\u015fiminizi kapsaml\u0131 bir \u015fekilde anlaman\u0131za olanak tan\u0131r.<\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/cx\/why\/journey-mapping.html\" target=\"_blank\" rel=\"noopener\">M\u00fc\u015fteri yolculu\u011fu haritalamas\u0131<\/a>, g\u00fc\u00e7l\u00fc anket yaz\u0131l\u0131mlar\u0131 kullan\u0131larak \u00e7ok daha kolay ve h\u0131zl\u0131d\u0131r. QuestionPro taraf\u0131ndan sunulan m\u00fc\u015fteri anket yaz\u0131l\u0131m\u0131, kapsaml\u0131 ara\u015ft\u0131rmalar yapman\u0131z\u0131 sa\u011flayabilir ve g\u00fc\u00e7l\u00fc analizler kullanarak de\u011ferli bilgiler toplaman\u0131za yard\u0131mc\u0131 olabilir. Bu t\u00fcr bir platform, kurulu\u015flar\u0131n m\u00fc\u015fteri memnuniyetini ve m\u00fc\u015fteri deneyimini etkili bir \u015fekilde \u00f6l\u00e7melerine yard\u0131mc\u0131 olur.<\/p>\n<p>Hen\u00fcz gelmedin mi? Buradan ba\u015flay\u0131n ve <a href=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2016\/11\/QuestionPro_Customer-Journey-Mapping-Template.pdf\" target=\"_blank\" rel=\"noopener\">bu M\u00fc\u015fteri Yolculu\u011fu Haritalama \u015eablonunu<\/a> indirin.<\/p>\n<p>M\u00fc\u015fteri yolculu\u011fu panomuz hakk\u0131nda daha fazla bilgi edinmek istiyorsan\u0131z, bug\u00fcn bizimle ileti\u015fime ge\u00e7in; uzman ekibimiz, kurulu\u015funuz ile m\u00fc\u015fterileriniz aras\u0131ndaki ili\u015fkiyi g\u00fc\u00e7lendirmek i\u00e7in ihtiyac\u0131n\u0131z olan t\u00fcm bilgileri size sunacakt\u0131r.<\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/cx\/\" target=\"_blank\" rel=\"noopener\">QuestionPro CX<\/a> &#8216;in m\u00fc\u015fterilerinizle olan ili\u015fkinizi nas\u0131l g\u00fc\u00e7lendirebilece\u011fi hakk\u0131nda daha fazla bilgi edinin.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/cx\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/button><br \/>\n<\/a>       <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1063&amp;sourceRef=home-cx\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>\u00dcCRETS\u0130Z DENEME<\/button><br \/>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u00fc\u015fteri yolculu\u011funuzu olu\u015fturmak kolay bir i\u015f de\u011fildir. Bunu kurmak i\u00e7in altyap\u0131 ve kapsaml\u0131 zaman ve kaynak gerekir. Buradaki zorluk yeterince [&hellip;]<\/p>\n","protected":false},"author":126,"featured_media":771479,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1192],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>M\u00fc\u015fteri Yolculu\u011fu G\u00f6sterge Tablosu: Nedir, Faydalar\u0131 ve Temel Bile\u015fenleri | QuestionPro<\/title>\n<meta name=\"description\" content=\"M\u00fc\u015fteri yolculu\u011funuzu olu\u015fturmak kolay bir i\u015f de\u011fildir. Sadece altyap\u0131 de\u011fil, ayn\u0131 zamanda bunu kurmak i\u00e7in kapsaml\u0131 zaman ve kaynak gerekir.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/tr\/musteri-yolculugu-gosterge-tablosu-nedir-faydalari-ve-temel-bilesenleri\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00fc\u015fteri Yolculu\u011fu G\u00f6sterge Tablosu: Nedir, Faydalar\u0131 ve Temel Bile\u015fenleri | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"M\u00fc\u015fteri yolculu\u011funuzu olu\u015fturmak kolay bir i\u015f de\u011fildir. Sadece altyap\u0131 de\u011fil, ayn\u0131 zamanda bunu kurmak i\u00e7in kapsaml\u0131 zaman ve kaynak gerekir.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/tr\/musteri-yolculugu-gosterge-tablosu-nedir-faydalari-ve-temel-bilesenleri\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2016-11-04T00:41:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-11-03T17:41:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2016\/11\/QuestionPro-CX-named-leading-Voice-of-the-Customer-platform-by-6-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"992\" \/>\n\t<meta property=\"og:image:height\" content=\"594\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mark Salsberry\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mark Salsberry\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/musteri-yolculugu-gosterge-tablosu-nedir-faydalari-ve-temel-bilesenleri\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/musteri-yolculugu-gosterge-tablosu-nedir-faydalari-ve-temel-bilesenleri\/\"},\"author\":{\"name\":\"Mark Salsberry\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/4e9a8bd8629fe474ed9a8b67f09bd05e\"},\"headline\":\"M\u00fc\u015fteri Yolculu\u011fu G\u00f6sterge Tablosu: Nedir, Faydalar\u0131 ve Temel Bile\u015fenleri\",\"datePublished\":\"2016-11-04T00:41:16+00:00\",\"dateModified\":\"2016-11-03T17:41:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/musteri-yolculugu-gosterge-tablosu-nedir-faydalari-ve-temel-bilesenleri\/\"},\"wordCount\":1623,\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#organization\"},\"articleSection\":[\"CX\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/musteri-yolculugu-gosterge-tablosu-nedir-faydalari-ve-temel-bilesenleri\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/tr\/musteri-yolculugu-gosterge-tablosu-nedir-faydalari-ve-temel-bilesenleri\/\",\"name\":\"M\u00fc\u015fteri Yolculu\u011fu G\u00f6sterge Tablosu: Nedir, Faydalar\u0131 ve Temel Bile\u015fenleri | QuestionPro\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#website\"},\"datePublished\":\"2016-11-04T00:41:16+00:00\",\"dateModified\":\"2016-11-03T17:41:16+00:00\",\"description\":\"M\u00fc\u015fteri yolculu\u011funuzu olu\u015fturmak kolay bir i\u015f de\u011fildir. Sadece altyap\u0131 de\u011fil, ayn\u0131 zamanda bunu kurmak i\u00e7in kapsaml\u0131 zaman ve kaynak gerekir.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/musteri-yolculugu-gosterge-tablosu-nedir-faydalari-ve-temel-bilesenleri\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.questionpro.com\/blog\/tr\/musteri-yolculugu-gosterge-tablosu-nedir-faydalari-ve-temel-bilesenleri\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/musteri-yolculugu-gosterge-tablosu-nedir-faydalari-ve-temel-bilesenleri\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Ev\",\"item\":\"https:\/\/www.questionpro.com\/blog\/tr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CX\",\"item\":\"https:\/\/www.questionpro.com\/blog\/tr\/category\/cx\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"M\u00fc\u015fteri Yolculu\u011fu G\u00f6sterge Tablosu: Nedir, Faydalar\u0131 ve Temel Bile\u015fenleri\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#website\",\"url\":\"https:\/\/www.questionpro.com\/blog\/tr\/\",\"name\":\"QuestionPro\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.questionpro.com\/blog\/tr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"tr\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#organization\",\"name\":\"QuestionPro\",\"url\":\"https:\/\/www.questionpro.com\/blog\/tr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"contentUrl\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"caption\":\"QuestionPro\"},\"image\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/questionpro\",\"https:\/\/twitter.com\/questionpro\",\"https:\/\/www.linkedin.com\/company\/questionpro\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/4e9a8bd8629fe474ed9a8b67f09bd05e\",\"name\":\"Mark Salsberry\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b77625e8d1bcccfaf6f94ca6f4f7a633?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b77625e8d1bcccfaf6f94ca6f4f7a633?s=96&d=mm&r=g\",\"caption\":\"Mark Salsberry\"},\"url\":\"https:\/\/www.questionpro.com\/blog\/tr\/author\/mark-salsberry\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"M\u00fc\u015fteri Yolculu\u011fu G\u00f6sterge Tablosu: Nedir, Faydalar\u0131 ve Temel Bile\u015fenleri | QuestionPro","description":"M\u00fc\u015fteri yolculu\u011funuzu olu\u015fturmak kolay bir i\u015f de\u011fildir. Sadece altyap\u0131 de\u011fil, ayn\u0131 zamanda bunu kurmak i\u00e7in kapsaml\u0131 zaman ve kaynak gerekir.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.questionpro.com\/blog\/tr\/musteri-yolculugu-gosterge-tablosu-nedir-faydalari-ve-temel-bilesenleri\/","og_locale":"tr_TR","og_type":"article","og_title":"M\u00fc\u015fteri Yolculu\u011fu G\u00f6sterge Tablosu: Nedir, Faydalar\u0131 ve Temel Bile\u015fenleri | QuestionPro","og_description":"M\u00fc\u015fteri yolculu\u011funuzu olu\u015fturmak kolay bir i\u015f de\u011fildir. Sadece altyap\u0131 de\u011fil, ayn\u0131 zamanda bunu kurmak i\u00e7in kapsaml\u0131 zaman ve kaynak gerekir.","og_url":"https:\/\/www.questionpro.com\/blog\/tr\/musteri-yolculugu-gosterge-tablosu-nedir-faydalari-ve-temel-bilesenleri\/","og_site_name":"QuestionPro","article_publisher":"https:\/\/www.facebook.com\/questionpro","article_published_time":"2016-11-04T00:41:16+00:00","article_modified_time":"2016-11-03T17:41:16+00:00","og_image":[{"width":992,"height":594,"url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2016\/11\/QuestionPro-CX-named-leading-Voice-of-the-Customer-platform-by-6-1.png","type":"image\/png"}],"author":"Mark Salsberry","twitter_card":"summary_large_image","twitter_creator":"@questionpro","twitter_site":"@questionpro","twitter_misc":{"Yazan:":"Mark Salsberry","Tahmini okuma s\u00fcresi":"8 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.questionpro.com\/blog\/tr\/musteri-yolculugu-gosterge-tablosu-nedir-faydalari-ve-temel-bilesenleri\/#article","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/musteri-yolculugu-gosterge-tablosu-nedir-faydalari-ve-temel-bilesenleri\/"},"author":{"name":"Mark Salsberry","@id":"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/4e9a8bd8629fe474ed9a8b67f09bd05e"},"headline":"M\u00fc\u015fteri Yolculu\u011fu G\u00f6sterge Tablosu: Nedir, Faydalar\u0131 ve Temel Bile\u015fenleri","datePublished":"2016-11-04T00:41:16+00:00","dateModified":"2016-11-03T17:41:16+00:00","mainEntityOfPage":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/musteri-yolculugu-gosterge-tablosu-nedir-faydalari-ve-temel-bilesenleri\/"},"wordCount":1623,"publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/#organization"},"articleSection":["CX"],"inLanguage":"tr"},{"@type":"WebPage","@id":"https:\/\/www.questionpro.com\/blog\/tr\/musteri-yolculugu-gosterge-tablosu-nedir-faydalari-ve-temel-bilesenleri\/","url":"https:\/\/www.questionpro.com\/blog\/tr\/musteri-yolculugu-gosterge-tablosu-nedir-faydalari-ve-temel-bilesenleri\/","name":"M\u00fc\u015fteri Yolculu\u011fu G\u00f6sterge Tablosu: Nedir, Faydalar\u0131 ve Temel Bile\u015fenleri | QuestionPro","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/#website"},"datePublished":"2016-11-04T00:41:16+00:00","dateModified":"2016-11-03T17:41:16+00:00","description":"M\u00fc\u015fteri yolculu\u011funuzu olu\u015fturmak kolay bir i\u015f de\u011fildir. Sadece altyap\u0131 de\u011fil, ayn\u0131 zamanda bunu kurmak i\u00e7in kapsaml\u0131 zaman ve kaynak gerekir.","breadcrumb":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/musteri-yolculugu-gosterge-tablosu-nedir-faydalari-ve-temel-bilesenleri\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.questionpro.com\/blog\/tr\/musteri-yolculugu-gosterge-tablosu-nedir-faydalari-ve-temel-bilesenleri\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.questionpro.com\/blog\/tr\/musteri-yolculugu-gosterge-tablosu-nedir-faydalari-ve-temel-bilesenleri\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Ev","item":"https:\/\/www.questionpro.com\/blog\/tr\/"},{"@type":"ListItem","position":2,"name":"CX","item":"https:\/\/www.questionpro.com\/blog\/tr\/category\/cx\/"},{"@type":"ListItem","position":3,"name":"M\u00fc\u015fteri Yolculu\u011fu G\u00f6sterge Tablosu: Nedir, Faydalar\u0131 ve Temel Bile\u015fenleri"}]},{"@type":"WebSite","@id":"https:\/\/www.questionpro.com\/blog\/tr\/#website","url":"https:\/\/www.questionpro.com\/blog\/tr\/","name":"QuestionPro","description":"","publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.questionpro.com\/blog\/tr\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"tr"},{"@type":"Organization","@id":"https:\/\/www.questionpro.com\/blog\/tr\/#organization","name":"QuestionPro","url":"https:\/\/www.questionpro.com\/blog\/tr\/","logo":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/logo\/image\/","url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","contentUrl":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","caption":"QuestionPro"},"image":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/questionpro","https:\/\/twitter.com\/questionpro","https:\/\/www.linkedin.com\/company\/questionpro\/"]},{"@type":"Person","@id":"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/4e9a8bd8629fe474ed9a8b67f09bd05e","name":"Mark Salsberry","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b77625e8d1bcccfaf6f94ca6f4f7a633?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b77625e8d1bcccfaf6f94ca6f4f7a633?s=96&d=mm&r=g","caption":"Mark Salsberry"},"url":"https:\/\/www.questionpro.com\/blog\/tr\/author\/mark-salsberry\/"}]}},"featured_image_src":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2016\/11\/QuestionPro-CX-named-leading-Voice-of-the-Customer-platform-by-6-1-600x400.png","featured_image_src_square":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2016\/11\/QuestionPro-CX-named-leading-Voice-of-the-Customer-platform-by-6-1-600x594.png","author_info":{"display_name":"Mark Salsberry","author_link":"https:\/\/www.questionpro.com\/blog\/tr\/author\/mark-salsberry\/"},"_links":{"self":[{"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/posts\/789735"}],"collection":[{"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/users\/126"}],"replies":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/comments?post=789735"}],"version-history":[{"count":0,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/posts\/789735\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/media\/771479"}],"wp:attachment":[{"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/media?parent=789735"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/categories?post=789735"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/tags?post=789735"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}