{"id":789749,"date":"2022-05-04T13:30:44","date_gmt":"2022-05-04T20:30:44","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/musteri-deger-yolculugu-nedir-ve-nasil-uygulanir\/"},"modified":"2022-05-04T13:30:44","modified_gmt":"2022-05-04T13:30:44","slug":"musteri-deger-yolculugu-nedir-ve-nasil-uygulanir","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/musteri-deger-yolculugu-nedir-ve-nasil-uygulanir\/","title":{"rendered":"M\u00fc\u015fteri De\u011fer Yolculu\u011fu: Nedir ve nas\u0131l uygulan\u0131r?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Hedef kitlenizi ve m\u00fc\u015fterilerinizi tan\u0131yarak davran\u0131\u015flar\u0131n\u0131 anlamak, pazarlama ve i\u015f stratejisinin \u00f6nemli bir par\u00e7as\u0131d\u0131r. Bug\u00fcn bu ama\u00e7 i\u00e7in \u00e7ok faydal\u0131 bir ara\u00e7tan, M\u00fc\u015fteri De\u011fer Yolculu\u011fundan bahsedece\u011fiz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu t\u00fcr ara\u00e7lar, hedef kitlenizi daha ayr\u0131nt\u0131l\u0131 olarak tan\u0131man\u0131za ve onlara m\u00fckemmel m\u00fc\u015fteri hizmeti sunmak ve \u00fcr\u00fcnleriniz, hizmetleriniz veya sadece g\u00f6rd\u00fckleri muamele ile onlar\u0131 memnun etmek i\u00e7in onlar\u0131 daha iyi anlaman\u0131za olanak tan\u0131yacakt\u0131r.<\/span><\/p>\n<h2>M\u00fc\u015fteri De\u011fer Yolculu\u011fu Nedir?<\/h2>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri De\u011fer Yolculu\u011fu, bir potansiyel m\u00fc\u015fterinin sundu\u011funuz \u00e7\u00f6z\u00fcmlerle olan yolculu\u011funun ve y\u00fcksek de\u011ferli bir m\u00fc\u015fteri olma yolunda nas\u0131l ilerledi\u011finin g\u00f6rsel bir temsilidir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu yaz\u0131y\u0131 okuyorsan\u0131z ve M\u00fc\u015fteri Deneyimi d\u00fcnyas\u0131nda biraz deneyiminiz varsa, muhtemelen &#8220;Hey, M\u00fc\u015fteri De\u011fer Yolculu\u011fu ile s\u0131radan bir M\u00fc\u015fteri De\u011fer Yolculu\u011fu aras\u0131ndaki fark nedir?&#8221; diye merak ediyorsunuzdur. <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-map\/\"><br \/>\n  <span style=\"font-weight: 400;\">M\u00fc\u015fteri Yolculu\u011fu<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">? Cevap, ince olsa da, \u00e7ok a\u00e7\u0131kt\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Genellikle m\u00fc\u015fterilerle ba\u015far\u0131l\u0131 bir ili\u015fkiye \u00f6ncelik verir. \u0130kincisi, m\u00fc\u015fterinin temsil etti\u011fi sat\u0131\u015f miktar\u0131ndan veya pazarlama hunimizde belirli bir seviyeye ula\u015f\u0131p ula\u015fmad\u0131\u011f\u0131ndan \u00e7ok daha fazlas\u0131n\u0131 i\u00e7erir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri yolculu\u011funun aksine, m\u00fc\u015fteri de\u011fer yolculu\u011fu, m\u00fc\u015fteriniz ile markan\u0131z aras\u0131ndaki ili\u015fkide \u00e7ok \u00f6nemli temas noktalar\u0131n\u0131n zaman\u0131nda izlenmesine olanak tan\u0131yan \u00e7ok daha fazla a\u015famadan olu\u015fur. A\u015famalar, her m\u00fc\u015fterinin markan\u0131z\u0131n bir destek\u00e7isi haline gelmesini sa\u011flamak i\u00e7in daha ileri seviyelere ula\u015fman\u0131za yard\u0131mc\u0131 olur.  <\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Bu makale ilginizi \u00e7ektiyse, daha fazla bilgi i\u00e7in <\/span><span style=\"font-weight: 400;\">Kendi <a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-mapping\/\" target=\"_blank\" rel=\"noopener\">M\u00fc\u015fteri Yolculu\u011fu Haritan\u0131z\u0131<\/a> nas\u0131l olu\u015fturaca\u011f\u0131n\u0131z\u0131.<\/span><\/p><\/blockquote>\n<h2><\/h2>\n<h2>M\u00fc\u015fteri De\u011fer Yolculu\u011funun 8 A\u015famas\u0131<\/h2>\n<p><span style=\"font-weight: 400;\">Bir m\u00fc\u015fteri de\u011fer yolculu\u011fu genellikle, bir m\u00fc\u015fteri aday\u0131n\u0131n \u015firketinizle ve sundu\u011funuz \u00e7\u00f6z\u00fcmlerle ba\u015f\u0131ndan sonuna kadar kuraca\u011f\u0131 ili\u015fkiyi tan\u0131mlaman\u0131za ve derinlemesine \u00f6\u011frenmenize olanak tan\u0131yan 8 tan\u0131ml\u0131 ad\u0131mdan olu\u015fur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri de\u011fer yolculu\u011funun 8 ad\u0131m\u0131 \u015funlard\u0131r:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fark\u0131ndal\u0131k<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ni\u015fanl\u0131l\u0131k<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Abonelik<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u00f6n\u00fc\u015f\u00fcm<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Heyecan<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">B\u00fcy\u00fcme<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avukat<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Te\u015fvik etmek<\/span><\/li>\n<\/ul>\n<h2>Stratejinizde m\u00fc\u015fteri de\u011fer yolculu\u011funu uygulaman\u0131n faydalar\u0131<\/h2>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri De\u011fer Yolculu\u011fu&#8217;nu ara\u00e7 kutunuzun bir par\u00e7as\u0131 olarak kullanmak, \u015firketiniz ve kendiniz i\u00e7in belirledi\u011finiz hedefler i\u00e7in bir\u00e7ok fayda sa\u011flayacakt\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bulaca\u011f\u0131n\u0131z avantajlardan baz\u0131lar\u0131 \u015funlard\u0131r:<\/span><\/p>\n<h3><b>A\u011f\u0131zdan A\u011f\u0131za Reklam:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Di\u011fer insanlar\u0131n g\u00f6r\u00fc\u015flerinden daha iyi bir pazarlama yoktur, bir\u00e7ok \u00e7al\u0131\u015fma bunu do\u011frulamaktad\u0131r. Bu konuya odaklanman\u0131z, onu \u00f6nemli bir metrik olarak dahil etmenize ve m\u00fc\u015fterilere markan\u0131z\u0131n destek\u00e7ileri olmalar\u0131 i\u00e7in bir yer vermenize olanak tan\u0131yacakt\u0131r. Bu ba\u011fl\u0131l\u0131k d\u00fczeyine ula\u015fmak i\u00e7in izlenen yolu belirleyerek, sad\u0131k ve mutlu m\u00fc\u015fterilerden olu\u015fan bir makine haline gelene kadar s\u00fcreci yineleyerek tekrar tekrar \u00e7o\u011faltmak m\u00fcmk\u00fcn olacakt\u0131r.<\/span><\/p>\n<h3><b>Daha Y\u00fcksek M\u00fc\u015fteri Ya\u015fam Boyu De\u011feri:  <\/b><\/h3>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fterilerinizden de\u011fer elde etmek i\u00e7in onlara de\u011fer sunman\u0131z gerekir. Di\u011fer m\u00fc\u015fteri deneyimi stratejileri ile birlikte bir M\u00fc\u015fteri Yolculu\u011fu De\u011feri uygulamak, portf\u00f6y\u00fcn\u00fczdeki m\u00fc\u015fteri kayb\u0131n\u0131 azaltacak ve m\u00fc\u015fteri memnuniyetini art\u0131racakt\u0131r.  <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/customer-lifetime-value-clv-calculation\/\"><br \/>\n  <span style=\"font-weight: 400;\">M\u00fc\u015fteri Ya\u015fam Boyu De\u011feri<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><b>Sat\u0131\u015flar:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Kullanman\u0131n d\u0131\u015f\u0131nda <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/neurosales\/\"><br \/>\n  <span style=\"font-weight: 400;\">sinirsel dan\u0131\u015fmanl\u0131k<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">, M\u00fc\u015fterilerinizle sa\u011flam bir ili\u015fki kurarsan\u0131z sat\u0131\u015f rakamlar\u0131n\u0131z\u0131 art\u0131rmak kolayd\u0131r. Bu nedenle m\u00fc\u015fteri de\u011fer yolculu\u011fu haritalamas\u0131, m\u00fc\u015fterilerinizle daha iyi bir ba\u011flant\u0131 kurmak i\u00e7in kritik bir ara\u00e7 olacakt\u0131r. Tan\u0131mlama  <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/customer-touchpoints\/\"><br \/>\n  <span style=\"font-weight: 400;\">anahtar temas noktalar\u0131<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> Portf\u00f6y\u00fcn\u00fcz\u00fcn de\u011ferinin b\u00fcy\u00fcmesini etkileyen fakt\u00f6rler, bu t\u00fcr bir b\u00fcy\u00fcmenin daha s\u0131k ve etkili olmas\u0131n\u0131 sa\u011flayacak \u00f6nlemler alman\u0131za olanak tan\u0131yacakt\u0131r.<\/span><\/p>\n<h3><b>M\u00fcttefikler:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u00dcr\u00fcn veya hizmetlerinizin bir kullan\u0131c\u0131s\u0131 olman\u0131n \u00f6tesine ge\u00e7en bir k\u00f6pr\u00fc m\u00fc\u015fteri, ba\u015far\u0131ya giden yolda bir m\u00fcttefik olabilir. Yak\u0131n ili\u015fki i\u00e7inde oldu\u011funuz mutlu bir m\u00fc\u015fteri, daha fazla ki\u015fiye ula\u015fman\u0131z\u0131 sa\u011flayacak ortak pazarlama stratejileri uygulaman\u0131za olanak tan\u0131yacakt\u0131r. T\u00fcm bunlar, y\u00fcksek de\u011ferli m\u00fc\u015fterilerinizin yolunun s\u00fcrekli izlenmesi sayesinde ger\u00e7ekle\u015fir.<\/span><\/p>\n<h3><b>De\u011ferli veriler:  <\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Bu haritay\u0131 baz\u0131 ara\u015ft\u0131rma metodolojileriyle birle\u015ftirirseniz, elde edebilece\u011finiz veriler \u00e7ok y\u00fcksek de\u011ferde olacak ve en olumlu sonu\u00e7lar\u0131n\u0131zla do\u011frudan ba\u011flant\u0131l\u0131 ger\u00e7ek verilere dayal\u0131 i\u015f kararlar\u0131 alabileceksiniz, bu da marjlar\u0131n\u0131z\u0131 iyile\u015ftirmenize olanak sa\u011flayacakt\u0131r. Burada size bu konu hakk\u0131nda biraz daha bilgi verece\u011fiz.<\/span><\/p>\n<blockquote>\n<p class=\"p1\">Nas\u0131l olu\u015fturaca\u011f\u0131n\u0131z\u0131 \u00f6\u011frenin <a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-canvas\/\"><br \/>\n  <span class=\"s1\">m\u00fc\u015fteri\u0307 yolculu\u011fu kanvasi<\/span><br \/>\n<\/a> ve \u015fablonumuzu indirin.<\/p>\n<\/blockquote>\n<h2><\/h2>\n<h2>M\u00fc\u015fteri De\u011fer Yolculu\u011funuzdan en iyi \u015fekilde nas\u0131l yararlanabilirsiniz?<\/h2>\n<p><span style=\"font-weight: 400;\">QuestionPro ile m\u00fc\u015fteri de\u011fer yolculu\u011funuzu ba\u015fka bir seviyeye ta\u015f\u0131yabilirsiniz. M\u00fc\u015fterilerinizin yolculu\u011funun her ad\u0131m\u0131n\u0131 otomatik olarak de\u011ferlendirmenizi sa\u011flayacak ara\u00e7lar\u0131m\u0131z var, toplad\u0131\u011f\u0131n\u0131z t\u00fcm veriler geli\u015fmi\u015f veri analiz paketimiz sayesinde kolayca analiz edilebilecek.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ayr\u0131ca en sad\u0131k m\u00fc\u015fterilerinizi daha iyi anlaman\u0131z\u0131 sa\u011flayacak ba\u015fka ara\u00e7lar da bulacaks\u0131n\u0131z, \u00f6rne\u011fin M\u00fc\u015fteri<\/span><a href=\"https:\/\/www.questionpro.com\/cx\/closed-loop\/promoter-amplification.html\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <span style=\"font-weight: 400;\"> Promoter Amplifikasyonu<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> M\u00fc\u015fterilerinizin olumlu deneyimlerini payla\u015fmalar\u0131n\u0131 kolayla\u015ft\u0131rmak i\u00e7in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6te yandan, a\u015fa\u011f\u0131daki se\u00e7eneklerimizden de yararlanabilirsiniz <\/span><a href=\"https:\/\/www.questionpro.com\/cx\/detractor-recovery.html\"><br \/>\n  <span style=\"font-weight: 400;\">Detrakt\u00f6r Kurtarma<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">  iyi bir deneyim ya\u015famam\u0131\u015f m\u00fc\u015fterilerin olumsuz etkilenmesini \u00f6nleme \u00f6zelli\u011fi. Olanlar\u0131 de\u011ferlendirebilecek ve m\u00fc\u015fterilerinizle ili\u015fkilerinizi iyile\u015ftirmek ve olas\u0131 benzer olaylardan ka\u00e7\u0131nmak i\u00e7in d\u00fczeltmeler yapabileceksiniz.<\/span><\/p>\n<p>Hakk\u0131nda biraz daha bilgi edinmek ister misiniz? QuestionPro CX<span style=\"font-weight: 400;\">? Sizinle sohbet etmekten ve projenizi derinlemesine tan\u0131maktan mutluluk duyaca\u011f\u0131z. Ba\u011flanal\u0131m!<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/cx\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/button><br \/>\n<\/a>       <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1063&amp;sourceRef=home-cx\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>\u00dcCRETS\u0130Z DENEME<\/button><br \/>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hedef kitlenizi ve m\u00fc\u015fterilerinizi tan\u0131yarak davran\u0131\u015flar\u0131n\u0131 anlamak, pazarlama ve i\u015f stratejisinin \u00f6nemli bir par\u00e7as\u0131d\u0131r. Bug\u00fcn bu ama\u00e7 i\u00e7in \u00e7ok faydal\u0131 [&hellip;]<\/p>\n","protected":false},"author":38,"featured_media":709377,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1192],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>M\u00fc\u015fteri De\u011fer Yolculu\u011fu: Nedir ve nas\u0131l uygulan\u0131r? | QuestionPro<\/title>\n<meta name=\"description\" content=\"M\u00fc\u015fteri De\u011fer Yolculu\u011fu, m\u00fc\u015fterilerinizin sad\u0131k olmak i\u00e7in ge\u00e7ti\u011fi t\u00fcm a\u015famalar\u0131 belirlemenizi ve de\u011ferlendirmenizi sa\u011flayacakt\u0131r. Daha fazlas\u0131n\u0131 buradan \u00f6\u011frenin.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/tr\/musteri-deger-yolculugu-nedir-ve-nasil-uygulanir\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00fc\u015fteri De\u011fer Yolculu\u011fu: Nedir ve nas\u0131l uygulan\u0131r? | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"M\u00fc\u015fteri De\u011fer Yolculu\u011fu, m\u00fc\u015fterilerinizin sad\u0131k olmak i\u00e7in ge\u00e7ti\u011fi t\u00fcm a\u015famalar\u0131 belirlemenizi ve de\u011ferlendirmenizi sa\u011flayacakt\u0131r. Daha fazlas\u0131n\u0131 buradan \u00f6\u011frenin.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/tr\/musteri-deger-yolculugu-nedir-ve-nasil-uygulanir\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-04T20:30:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-04T13:30:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/05\/customer-value-journey.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"992\" \/>\n\t<meta property=\"og:image:height\" content=\"594\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Aldrin Vel\u00e1zquez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aldrin Vel\u00e1zquez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/musteri-deger-yolculugu-nedir-ve-nasil-uygulanir\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/musteri-deger-yolculugu-nedir-ve-nasil-uygulanir\/\"},\"author\":{\"name\":\"Aldrin Vel\u00e1zquez\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/d35da30d2998411aa82b89c6e7dea405\"},\"headline\":\"M\u00fc\u015fteri De\u011fer Yolculu\u011fu: Nedir ve nas\u0131l uygulan\u0131r?\",\"datePublished\":\"2022-05-04T20:30:44+00:00\",\"dateModified\":\"2022-05-04T13:30:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/musteri-deger-yolculugu-nedir-ve-nasil-uygulanir\/\"},\"wordCount\":1025,\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#organization\"},\"articleSection\":[\"CX\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/musteri-deger-yolculugu-nedir-ve-nasil-uygulanir\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/tr\/musteri-deger-yolculugu-nedir-ve-nasil-uygulanir\/\",\"name\":\"M\u00fc\u015fteri De\u011fer Yolculu\u011fu: Nedir ve nas\u0131l uygulan\u0131r? | QuestionPro\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#website\"},\"datePublished\":\"2022-05-04T20:30:44+00:00\",\"dateModified\":\"2022-05-04T13:30:44+00:00\",\"description\":\"M\u00fc\u015fteri De\u011fer Yolculu\u011fu, m\u00fc\u015fterilerinizin sad\u0131k olmak i\u00e7in ge\u00e7ti\u011fi t\u00fcm a\u015famalar\u0131 belirlemenizi ve de\u011ferlendirmenizi sa\u011flayacakt\u0131r. Daha fazlas\u0131n\u0131 buradan \u00f6\u011frenin.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/musteri-deger-yolculugu-nedir-ve-nasil-uygulanir\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.questionpro.com\/blog\/tr\/musteri-deger-yolculugu-nedir-ve-nasil-uygulanir\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/musteri-deger-yolculugu-nedir-ve-nasil-uygulanir\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Ev\",\"item\":\"https:\/\/www.questionpro.com\/blog\/tr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CX\",\"item\":\"https:\/\/www.questionpro.com\/blog\/tr\/category\/cx\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"M\u00fc\u015fteri De\u011fer Yolculu\u011fu: Nedir ve nas\u0131l uygulan\u0131r?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#website\",\"url\":\"https:\/\/www.questionpro.com\/blog\/tr\/\",\"name\":\"QuestionPro\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.questionpro.com\/blog\/tr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"tr\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#organization\",\"name\":\"QuestionPro\",\"url\":\"https:\/\/www.questionpro.com\/blog\/tr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"contentUrl\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"caption\":\"QuestionPro\"},\"image\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/questionpro\",\"https:\/\/twitter.com\/questionpro\",\"https:\/\/www.linkedin.com\/company\/questionpro\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/d35da30d2998411aa82b89c6e7dea405\",\"name\":\"Aldrin Vel\u00e1zquez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/15cd4f50090bad0d98024fdf261d7d4a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/15cd4f50090bad0d98024fdf261d7d4a?s=96&d=mm&r=g\",\"caption\":\"Aldrin Vel\u00e1zquez\"},\"description\":\"Head of SEO at QuestionPro. Content Creator, Digital Marketing and SEO Specialist focusing on Organic Business Growth.\",\"url\":\"https:\/\/www.questionpro.com\/blog\/tr\/author\/aldrinvelazquez\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"M\u00fc\u015fteri De\u011fer Yolculu\u011fu: Nedir ve nas\u0131l uygulan\u0131r? | QuestionPro","description":"M\u00fc\u015fteri De\u011fer Yolculu\u011fu, m\u00fc\u015fterilerinizin sad\u0131k olmak i\u00e7in ge\u00e7ti\u011fi t\u00fcm a\u015famalar\u0131 belirlemenizi ve de\u011ferlendirmenizi sa\u011flayacakt\u0131r. Daha fazlas\u0131n\u0131 buradan \u00f6\u011frenin.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.questionpro.com\/blog\/tr\/musteri-deger-yolculugu-nedir-ve-nasil-uygulanir\/","og_locale":"tr_TR","og_type":"article","og_title":"M\u00fc\u015fteri De\u011fer Yolculu\u011fu: Nedir ve nas\u0131l uygulan\u0131r? | QuestionPro","og_description":"M\u00fc\u015fteri De\u011fer Yolculu\u011fu, m\u00fc\u015fterilerinizin sad\u0131k olmak i\u00e7in ge\u00e7ti\u011fi t\u00fcm a\u015famalar\u0131 belirlemenizi ve de\u011ferlendirmenizi sa\u011flayacakt\u0131r. Daha fazlas\u0131n\u0131 buradan \u00f6\u011frenin.","og_url":"https:\/\/www.questionpro.com\/blog\/tr\/musteri-deger-yolculugu-nedir-ve-nasil-uygulanir\/","og_site_name":"QuestionPro","article_publisher":"https:\/\/www.facebook.com\/questionpro","article_published_time":"2022-05-04T20:30:44+00:00","article_modified_time":"2022-05-04T13:30:44+00:00","og_image":[{"width":992,"height":594,"url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/05\/customer-value-journey.jpg","type":"image\/jpeg"}],"author":"Aldrin Vel\u00e1zquez","twitter_card":"summary_large_image","twitter_creator":"@questionpro","twitter_site":"@questionpro","twitter_misc":{"Yazan:":"Aldrin Vel\u00e1zquez","Tahmini okuma s\u00fcresi":"5 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.questionpro.com\/blog\/tr\/musteri-deger-yolculugu-nedir-ve-nasil-uygulanir\/#article","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/musteri-deger-yolculugu-nedir-ve-nasil-uygulanir\/"},"author":{"name":"Aldrin Vel\u00e1zquez","@id":"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/d35da30d2998411aa82b89c6e7dea405"},"headline":"M\u00fc\u015fteri De\u011fer Yolculu\u011fu: Nedir ve nas\u0131l uygulan\u0131r?","datePublished":"2022-05-04T20:30:44+00:00","dateModified":"2022-05-04T13:30:44+00:00","mainEntityOfPage":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/musteri-deger-yolculugu-nedir-ve-nasil-uygulanir\/"},"wordCount":1025,"publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/#organization"},"articleSection":["CX"],"inLanguage":"tr"},{"@type":"WebPage","@id":"https:\/\/www.questionpro.com\/blog\/tr\/musteri-deger-yolculugu-nedir-ve-nasil-uygulanir\/","url":"https:\/\/www.questionpro.com\/blog\/tr\/musteri-deger-yolculugu-nedir-ve-nasil-uygulanir\/","name":"M\u00fc\u015fteri De\u011fer Yolculu\u011fu: Nedir ve nas\u0131l uygulan\u0131r? | QuestionPro","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/#website"},"datePublished":"2022-05-04T20:30:44+00:00","dateModified":"2022-05-04T13:30:44+00:00","description":"M\u00fc\u015fteri De\u011fer Yolculu\u011fu, m\u00fc\u015fterilerinizin sad\u0131k olmak i\u00e7in ge\u00e7ti\u011fi t\u00fcm a\u015famalar\u0131 belirlemenizi ve de\u011ferlendirmenizi sa\u011flayacakt\u0131r. Daha fazlas\u0131n\u0131 buradan \u00f6\u011frenin.","breadcrumb":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/musteri-deger-yolculugu-nedir-ve-nasil-uygulanir\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.questionpro.com\/blog\/tr\/musteri-deger-yolculugu-nedir-ve-nasil-uygulanir\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.questionpro.com\/blog\/tr\/musteri-deger-yolculugu-nedir-ve-nasil-uygulanir\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Ev","item":"https:\/\/www.questionpro.com\/blog\/tr\/"},{"@type":"ListItem","position":2,"name":"CX","item":"https:\/\/www.questionpro.com\/blog\/tr\/category\/cx\/"},{"@type":"ListItem","position":3,"name":"M\u00fc\u015fteri De\u011fer Yolculu\u011fu: Nedir ve nas\u0131l uygulan\u0131r?"}]},{"@type":"WebSite","@id":"https:\/\/www.questionpro.com\/blog\/tr\/#website","url":"https:\/\/www.questionpro.com\/blog\/tr\/","name":"QuestionPro","description":"","publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.questionpro.com\/blog\/tr\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"tr"},{"@type":"Organization","@id":"https:\/\/www.questionpro.com\/blog\/tr\/#organization","name":"QuestionPro","url":"https:\/\/www.questionpro.com\/blog\/tr\/","logo":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/logo\/image\/","url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","contentUrl":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","caption":"QuestionPro"},"image":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/questionpro","https:\/\/twitter.com\/questionpro","https:\/\/www.linkedin.com\/company\/questionpro\/"]},{"@type":"Person","@id":"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/d35da30d2998411aa82b89c6e7dea405","name":"Aldrin Vel\u00e1zquez","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/15cd4f50090bad0d98024fdf261d7d4a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/15cd4f50090bad0d98024fdf261d7d4a?s=96&d=mm&r=g","caption":"Aldrin Vel\u00e1zquez"},"description":"Head of SEO at QuestionPro. Content Creator, Digital Marketing and SEO Specialist focusing on Organic Business Growth.","url":"https:\/\/www.questionpro.com\/blog\/tr\/author\/aldrinvelazquez\/"}]}},"featured_image_src":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/05\/customer-value-journey.jpg","featured_image_src_square":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/05\/customer-value-journey.jpg","author_info":{"display_name":"Aldrin Vel\u00e1zquez","author_link":"https:\/\/www.questionpro.com\/blog\/tr\/author\/aldrinvelazquez\/"},"_links":{"self":[{"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/posts\/789749"}],"collection":[{"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/comments?post=789749"}],"version-history":[{"count":0,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/posts\/789749\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/media\/709377"}],"wp:attachment":[{"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/media?parent=789749"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/categories?post=789749"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/tags?post=789749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}