{"id":789848,"date":"2023-03-18T11:00:00","date_gmt":"2023-03-18T18:00:00","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/baglamsal-sorgulama-nedir-artilari-ve-eksileri-nasil-yapilir-ipuclari\/"},"modified":"2023-05-05T17:57:40","modified_gmt":"2023-05-05T17:57:40","slug":"baglamsal-sorgulama-nedir-artilari-ve-eksileri-nasil-yapilir-ipuclari","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/baglamsal-sorgulama-nedir-artilari-ve-eksileri-nasil-yapilir-ipuclari\/","title":{"rendered":"Ba\u011flamsal Sorgulama: Nedir, art\u0131lar\u0131 ve eksileri, nas\u0131l yap\u0131l\u0131r + ipu\u00e7lar\u0131"},"content":{"rendered":"\n<p>Ba\u011flamsal sorgulama, kullan\u0131c\u0131lar\u0131n davran\u0131\u015flar\u0131, ihtiya\u00e7lar\u0131 ve tercihleri hakk\u0131nda daha fazla bilgi edinmek i\u00e7in onlar\u0131 do\u011fal ortamlar\u0131nda izlemeyi ve onlarla konu\u015fmay\u0131 i\u00e7eren bir ara\u015ft\u0131rma yapma y\u00f6ntemidir. Bu y\u00f6ntem, di\u011fer \u015feylerin yan\u0131 s\u0131ra yaz\u0131l\u0131m geli\u015ftirme, \u00fcr\u00fcn tasar\u0131m\u0131 ve hizmet sunumunda \u00e7ok kullan\u0131l\u0131r.<\/p>\n\n<p>Ba\u011flamsal sorgulama, ara\u015ft\u0131rmac\u0131lara, kullan\u0131c\u0131lar\u0131 ger\u00e7ek ortamlar\u0131nda g\u00f6zlemleyerek \u00fcr\u00fcn veya hizmetlerle nas\u0131l etkile\u015fime girdikleri hakk\u0131nda bir\u00e7ok bilgi verir. Ayr\u0131ca, di\u011fer ara\u015ft\u0131rma y\u00f6ntemlerinin a\u00e7\u0131kl\u0131\u011fa kavu\u015fturmas\u0131 gerekebilecek sorunlu noktalar\u0131 da bulur.<\/p>\n\n<p>\u00c7ok fazla zaman ve kaynak gerektirebilir ve insanlar\u0131 iyi g\u00f6zlemlemek ve onlarla g\u00f6r\u00fc\u015fmek i\u00e7in yetenekli ara\u015ft\u0131rmac\u0131lar gerektirir. Kullan\u0131c\u0131lar\u0131n ne istediklerini ve nas\u0131l davrand\u0131klar\u0131n\u0131 \u00f6\u011frenmenin harika bir yoludur ve kullan\u0131c\u0131lar\u0131n nas\u0131l hissetti\u011fine dair tam bir resim elde etmek i\u00e7in genellikle di\u011fer ara\u015ft\u0131rma y\u00f6ntemleriyle birle\u015ftirilir.<\/p>\n\n<h2 class=\"wp-block-heading\">Ba\u011flamsal sorgulama nedir?<\/h2>\n\n<p>Ba\u011flamsal ara\u015ft\u0131rma, kullan\u0131c\u0131lar\u0131n ne istediklerini ve neye ihtiya\u00e7 duyduklar\u0131n\u0131 belirlemek i\u00e7in onlar\u0131 do\u011fal ortamlar\u0131nda inceleyen nitel bir ara\u015ft\u0131rmad\u0131r. Al\u0131\u015fkanl\u0131klar\u0131, ihtiya\u00e7lar\u0131 ve yapt\u0131klar\u0131n\u0131 yapma nedenleri hakk\u0131nda daha fazla bilgi edinmek i\u00e7in kullan\u0131c\u0131lar\u0131 g\u00f6revlerini yerine getirirken izlemeyi ve onlarla konu\u015fmay\u0131 i\u00e7erir.<\/p>\n\n<p>Ba\u011flamsal bir sorgulama s\u0131ras\u0131nda ara\u015ft\u0131rmac\u0131 genellikle kullan\u0131c\u0131yla zaman ge\u00e7irir, g\u00f6revlerini yaparken onu izler ve deneyimleri hakk\u0131nda sorular sorar. Ama\u00e7, bir kullan\u0131c\u0131n\u0131n bir \u00fcr\u00fcn, hizmet veya sistemle sadece laboratuvar ortam\u0131nda de\u011fil, ger\u00e7ek d\u00fcnyada nas\u0131l etkile\u015fime girdi\u011fi hakk\u0131nda m\u00fcmk\u00fcn oldu\u011funca \u00e7ok \u015fey \u00f6\u011frenmektir.<\/p>\n\n<p>Kullan\u0131c\u0131 merkezli tasar\u0131m s\u00fcre\u00e7leri genellikle kullan\u0131c\u0131lar ve ihtiya\u00e7lar\u0131 hakk\u0131nda daha fazla bilgi edinmek i\u00e7in ba\u011flamsal sorgulamay\u0131 kullan\u0131r, b\u00f6ylece bu ihtiya\u00e7lar\u0131 daha iyi kar\u015f\u0131layan \u00fcr\u00fcn ve hizmetler \u00fcretilebilir. Tasar\u0131mc\u0131lar, insanlar\u0131 do\u011fal ortamlar\u0131nda izleyerek, insanlar\u0131n teknolojiyi nas\u0131l kulland\u0131klar\u0131 hakk\u0131nda daha fazla bilgi edinebilir, sorunlu noktalar\u0131 bulabilir ve teknolojiyi iyile\u015ftirmenin yollar\u0131n\u0131 bulabilirler.<\/p>\n\n<h2 class=\"wp-block-heading\">Ba\u011flamsal sorgulaman\u0131n art\u0131lar\u0131 ve eksileri<\/h2>\n\n<p>Ba\u011flamsal sorgulama, kullan\u0131c\u0131lar\u0131 do\u011fal ortamlar\u0131nda izlemeyi ve onlarla konu\u015fmay\u0131 i\u00e7eren kullan\u0131c\u0131 ara\u015ft\u0131rmas\u0131n\u0131 i\u00e7erir. \u0130\u015fte ba\u011flamsal sorgulama kullanman\u0131n baz\u0131 art\u0131lar\u0131 ve eksileri:<\/p>\n\n<h3 class=\"wp-block-heading\">Art\u0131lar\u0131: <\/h3>\n\n<p>Kullan\u0131c\u0131lar hakk\u0131nda daha fazla bilgi edinmek istedi\u011finizde, ba\u011flamsal sorgulama yard\u0131mc\u0131 olabilir. Bu y\u00f6ntem size en \u00e7ok projenizin ba\u015f\u0131nda yard\u0131mc\u0131 olabilir.<\/p>\n\n<p><em>\u00d6rne\u011fin, bir uygulama yapmak istedi\u011finizde ancak kullan\u0131c\u0131lar\u0131n\u0131z\u0131n bundan faydalan\u0131p faydalanmayaca\u011f\u0131n\u0131 bilmeniz gerekti\u011finde.<\/em><\/p>\n\n<p>Kullan\u0131c\u0131lar\u0131n uygulaman\u0131z\u0131n \u00e7\u00f6zmeye \u00e7al\u0131\u015ft\u0131\u011f\u0131 sorunu nas\u0131l \u00e7\u00f6zd\u00fcklerini \u00f6\u011frenmek i\u00e7in bu y\u00f6ntemi kullanabilir ve ba\u015fka hangi uygulamalar\u0131n oldu\u011funu ve kat\u0131l\u0131mc\u0131lar\u0131n bunun yerine neleri kulland\u0131\u011f\u0131n\u0131 \u00f6\u011frenmek istiyorsan\u0131z bu y\u00f6ntemi kullanabilirsiniz.<\/p>\n\n<p>\u0130\u015fte UX ara\u015ft\u0131rman\u0131z\u0131n ba\u011flamsal sorgulamay\u0131 i\u00e7ermesi i\u00e7in baz\u0131 iyi nedenler:<\/p>\n\n<ul>\n<li>Kullan\u0131c\u0131lar\u0131n fark\u0131nda olmayabilece\u011fi bilgi ve verileri g\u00f6sterir.  <\/li>\n\n\n\n<li>Kullan\u0131c\u0131lar\u0131 do\u011fal ortamlar\u0131nda izlemek daha do\u011fru bilgi verir.<\/li>\n\n\n\n<li>Di\u011fer nitel ara\u015ft\u0131rma y\u00f6ntemlerine k\u0131yasla \u00e7ok detayl\u0131 bilgi verir.<\/li>\n\n\n\n<li>Bu y\u00f6ntem, nerede olursa olsun bir kullan\u0131c\u0131 taraf\u0131ndan kullan\u0131labilir.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">Eksiler:<\/h3>\n\n<p>Bu yakla\u015f\u0131m\u0131n, a\u015fa\u011f\u0131dakileri de i\u00e7eren \u00e7e\u015fitli dezavantajlar\u0131 vard\u0131r:<\/p>\n\n<ul>\n<li>Zaman ve kaynaklar\u0131n y\u00fcksek derecede kullan\u0131lmas\u0131. Di\u011fer ara\u015ft\u0131rma metodolojileriyle kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda, bu y\u00f6ntem kat\u0131l\u0131mc\u0131 ziyaretleri ve g\u00f6zlemler i\u00e7in \u00f6nemli \u00f6l\u00e7\u00fcde zaman gerektirir. Buna ek olarak, bu pahal\u0131 olabilir.<\/li>\n\n\n\n<li>Niteliksel bir tekni\u011fin &#8220;istatistiksel olarak anlaml\u0131&#8221; olmas\u0131 i\u00e7in \u00e7ok \u00e7aba sarf edilmesi gerekir. Bir ara\u015ft\u0131rmac\u0131, proje geli\u015ftirmeye y\u00f6nelik faydal\u0131 bilgiler elde etmek i\u00e7in bu t\u00fcr bir \u00e7al\u0131\u015fman\u0131n sonu\u00e7lar\u0131n\u0131 dikkatli bir \u015fekilde yorumlamal\u0131d\u0131r. Bu, ba\u011flamsal \u00e7al\u0131\u015fmada tan\u0131mlanan endi\u015felerin etkisini belirlemek i\u00e7in ek ara\u015ft\u0131rma yaparak ger\u00e7ekle\u015ftirilebilir.<\/li>\n<\/ul>\n\n<p>A\u015fa\u011f\u0131daki grafik, ba\u011flamsal sorgulama y\u00f6nteminin yerinde kullan\u0131labilirlik testine g\u00f6re avantaj ve dezavantajlar\u0131n\u0131 g\u00f6stermektedir.<\/p>\n\n<h2 class=\"wp-block-heading\">Ba\u011flamsal bir ara\u015ft\u0131rma y\u00fcr\u00fctmenin yollar\u0131<\/h2>\n\n<p>Ba\u011flamsal sorgulama, kullan\u0131c\u0131lar\u0131n ihtiya\u00e7lar\u0131, hedefleri ve davran\u0131\u015flar\u0131 hakk\u0131nda de\u011ferli bilgiler sa\u011flayabilir ve bu bilgiler daha iyi \u00fcr\u00fcnler, hizmetler veya sistemler tasarlamak i\u00e7in kullan\u0131labilir. Ba\u011flam temelli bir ara\u015ft\u0131rma y\u00fcr\u00fctmenin baz\u0131 yollar\u0131 \u015funlard\u0131r:<\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/e6M3nFaf0rfbcBidiu0fAI3eczuLxgJILO5LadV4JRN2SXSzv5VrEYfJDYyDPcRrG9Ks20H0_m3fWDyli6oURn4SAjv2Z4qVp2B9GFMor9o0dHTy1BJeAheu2ybmlv0dZ6jvV9teTpZKuM4-qafV83k\" alt=\"\"\/><\/figure>\n\n<p><a href=\"https:\/\/drive.google.com\/file\/d\/1IWyEICES2HitV8Fv2JIx4UyXJCqPt6z_\/view?usp=sharing\"><\/a><\/p>\n\n<ol>\n<li>Ara\u015ft\u0131rma sorular\u0131n\u0131 tan\u0131mlay\u0131n:  <\/li>\n<\/ol>\n\n<p>Ba\u011flamsal sorgulama yoluyla yan\u0131tlamak istedi\u011finiz ara\u015ft\u0131rma sorular\u0131n\u0131 yazarak i\u015fe ba\u015flay\u0131n. Kullan\u0131c\u0131lar\u0131n\u0131z ve onlar\u0131n durumlar\u0131 hakk\u0131nda ne \u00f6\u011frenmek istiyorsunuz? Temel sorunlar\u0131, ihtiya\u00e7lar\u0131 ve hedefleri nelerdir?<\/p>\n\n<ol start=\"2\">\n<li>Kat\u0131l\u0131mc\u0131lar\u0131 se\u00e7in:  <\/li>\n<\/ol>\n\n<p>Hedef kullan\u0131c\u0131 grubunu veya kitleyi temsil eden kat\u0131l\u0131mc\u0131lar\u0131 bulun. \u00dcr\u00fcn veya hizmetle ilgili olarak farkl\u0131 deneyim, bilgi ve davran\u0131\u015f d\u00fczeylerine sahip ki\u015fileri se\u00e7in.<\/p>\n\n<ol start=\"3\">\n<li>Saha ziyaretini planlay\u0131n:  <\/li>\n<\/ol>\n\n<p>Kat\u0131l\u0131mc\u0131lar\u0131n i\u015fyeri, ev veya halka a\u00e7\u0131k bir yer gibi do\u011fal ortamlar\u0131na bir ziyaret planlay\u0131n. Ziyareti kat\u0131l\u0131mc\u0131lar i\u00e7in uygun bir zamana planlad\u0131\u011f\u0131n\u0131zdan ve onlara neden gittiklerini anlatt\u0131\u011f\u0131n\u0131zdan emin olun.<\/p>\n\n<ol start=\"4\">\n<li>G\u00f6zlemleyin ve belgeleyin:  <\/li>\n<\/ol>\n\n<p>Kat\u0131l\u0131mc\u0131lar\u0131 \u00fcr\u00fcn veya hizmetle ilgili g\u00f6revlerini yerine getirirken izleyin. Davran\u0131\u015flar\u0131n\u0131, \u00e7evrelerini ve kulland\u0131klar\u0131 \u015feyleri kaydetmek i\u00e7in notlar, foto\u011fraflar veya videolar al\u0131n. Y\u00fcksek sesle d\u00fc\u015f\u00fcnmelerini ve eylemlerini, d\u00fc\u015f\u00fcncelerini ve se\u00e7imlerini a\u00e7\u0131klamalar\u0131n\u0131 isteyin.<\/p>\n\n<ol start=\"5\">\n<li>G\u00f6r\u00fc\u015f\u00fcn ve a\u00e7\u0131klay\u0131n:  <\/li>\n<\/ol>\n\n<p>G\u00f6zlemden sonra, davran\u0131\u015flar\u0131n\u0131 ve i\u00e7g\u00f6r\u00fclerini netle\u015ftirmek ve geni\u015fletmek i\u00e7in kat\u0131l\u0131mc\u0131larla yar\u0131 yap\u0131land\u0131r\u0131lm\u0131\u015f bir g\u00f6r\u00fc\u015fme yap\u0131n. Onlara d\u00fc\u015f\u00fcncelerini, duygular\u0131n\u0131 ve bak\u0131\u015f a\u00e7\u0131lar\u0131n\u0131 tart\u0131\u015fmaya te\u015fvik eden a\u00e7\u0131k u\u00e7lu sorular sorun.<\/p>\n\n<ol start=\"6\">\n<li>Verileri analiz edin:  <\/li>\n<\/ol>\n\n<p>Temalar\u0131, \u00f6r\u00fcnt\u00fcleri ve i\u00e7g\u00f6r\u00fcleri bulmak i\u00e7in g\u00f6zlem ve g\u00f6r\u00fc\u015fmeden toplad\u0131\u011f\u0131n\u0131z verilere bak\u0131n. Bulgular\u0131, tasar\u0131m ekibi i\u00e7in en \u00f6nemli i\u00e7g\u00f6r\u00fc ve \u00f6nerileri vurgulayan bir rapor veya sunumda \u00f6zetleyin.<\/p>\n\n<ol start=\"7\">\n<li>Bulgular\u0131 do\u011frulay\u0131n:  <\/li>\n<\/ol>\n\n<p>Kullan\u0131c\u0131lar\u0131n ger\u00e7ekli\u011fini ve ba\u011flamlar\u0131n\u0131 yans\u0131tt\u0131klar\u0131ndan emin olmak i\u00e7in bulgular\u0131 kat\u0131l\u0131mc\u0131lar ve di\u011fer payda\u015flarla do\u011frulay\u0131n. Bulgular\u0131 tasar\u0131m s\u00fcrecini y\u00f6nlendirmek ve \u00fcr\u00fcn veya hizmetle ilgili kararlar almak i\u00e7in kullan\u0131n.<\/p>\n\n<h2 class=\"wp-block-heading\">Ba\u011flamsal sorgulama ipu\u00e7lar\u0131<\/h2>\n\n<p>Ba\u011flamsal sorgulama, kullan\u0131c\u0131lar\u0131n ihtiya\u00e7lar\u0131, davran\u0131\u015flar\u0131 ve durumlar\u0131 hakk\u0131nda \u00e7ok \u015fey \u00f6\u011frenmenize yard\u0131mc\u0131 olabilecek bir kullan\u0131c\u0131 ara\u015ft\u0131rmas\u0131 t\u00fcr\u00fcd\u00fcr. \u0130\u015fte iyi bir ba\u011flamsal sorgulama yapman\u0131n baz\u0131 yollar\u0131:<\/p>\n\n<ul>\n<li>Ara\u015ft\u0131rma sorular\u0131n\u0131z, kat\u0131l\u0131mc\u0131lar\u0131n\u0131z ve i\u015flerin nas\u0131l y\u00fcr\u00fcyece\u011fi konusunda net bir fikriniz oldu\u011fundan emin olun.<\/li>\n\n\n\n<li>Kat\u0131l\u0131mc\u0131larla arkada\u015f olun, b\u00f6ylece ho\u015f kar\u015f\u0131land\u0131klar\u0131n\u0131 ve \u00f6nemli olduklar\u0131n\u0131 hissederler.<\/li>\n\n\n\n<li>Yolunuza \u00e7\u0131kmadan insanlar\u0131n ne yapt\u0131\u011f\u0131n\u0131 izleyin ve mahremiyetlerini ihlal etmeyin.<\/li>\n\n\n\n<li>\u0130nsanlar\u0131n d\u00fc\u015f\u00fcnceleri ve fikirleri hakk\u0131nda konu\u015fmalar\u0131n\u0131 sa\u011flamak i\u00e7in a\u00e7\u0131k u\u00e7lu sorular sorun.<\/li>\n\n\n\n<li>Kat\u0131l\u0131mc\u0131lar\u0131n fiziksel alanlar\u0131n\u0131n, nesnelerinin ve sosyal etkile\u015fimlerinin foto\u011fraflar\u0131n\u0131 \u00e7ekin.<\/li>\n\n\n\n<li>Kullan\u0131c\u0131n\u0131n nas\u0131l hissetti\u011fine, onu neyin y\u00f6nlendirdi\u011fine ve hedeflerine odaklan\u0131n.<\/li>\n\n\n\n<li>Tasar\u0131m s\u00fcrecini y\u00f6nlendirmek i\u00e7in kullan\u0131labilecek bulgular\u0131n bir \u00f6zetini bir araya getirin.<\/li>\n\n\n\n<li>Kat\u0131l\u0131mc\u0131lar\u0131n ve di\u011fer ilgili taraflar\u0131n s\u00f6ylediklerine g\u00f6re tasar\u0131m\u0131 de\u011fi\u015ftirin ve kontrol edin.<\/li>\n\n\n\n<li>Ba\u011flamsal sorgulamay\u0131 tasar\u0131m s\u00fcreci i\u00e7in s\u00fcrekli bir geri bildirim d\u00f6ng\u00fcs\u00fc olarak kullan\u0131n.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">QuestionPro ba\u011flamsal sorgulamaya nas\u0131l yard\u0131mc\u0131 olabilir?<\/h2>\n\n<p>Ba\u011flamsal ara\u015ft\u0131rma, \u00e7evrimi\u00e7i bir anket ve ara\u015ft\u0131rma arac\u0131 olan QuestionPro kullan\u0131larak \u00e7e\u015fitli \u015fekillerde desteklenebilir.<\/p>\n\n<ul>\n<li><strong>Anket yapma:<\/strong> QuestionPro, ara\u015ft\u0131rmac\u0131lar\u0131n ba\u011flamsal ara\u015ft\u0131rmadan \u00f6nce veya sonra kat\u0131l\u0131mc\u0131lara verilebilecek anketler ve soru formlar\u0131 tasarlamalar\u0131n\u0131 sa\u011flar. Ba\u011flamsal sorgulama yoluyla elde edilen nitel bilgilere ek olarak, bu anketler nicel bilgilerin toplanmas\u0131na da yard\u0131mc\u0131 olabilir.<\/li>\n\n\n\n<li><strong>Veri toplama:<\/strong> Ba\u011flamsal sorgulama s\u0131ras\u0131nda, ses veya video kay\u0131tlar\u0131, notlar ve g\u00f6r\u00fcnt\u00fcler gibi bilgileri toplamak i\u00e7in QuestionPro&#8217;nun mobil uygulamas\u0131n\u0131 kullanabilirsiniz. Sonu\u00e7 olarak zengin ve ayr\u0131nt\u0131l\u0131 veriler kolay ve h\u0131zl\u0131 bir \u015fekilde yakalanabilir.<\/li>\n\n\n\n<li><strong>Veri analizi:<\/strong> QuestionPro hem nicel hem de nitel veri analizi i\u00e7in \u00e7\u00f6z\u00fcmler sunar. Ara\u015ft\u0131rmac\u0131lar bu ara\u00e7lar\u0131 ba\u011flamsal sorgulama s\u0131ras\u0131nda toplanan verilerden temalar, \u00f6r\u00fcnt\u00fcler ve i\u00e7g\u00f6r\u00fcler \u00e7\u0131karmak i\u00e7in kullanabilir.<\/li>\n\n\n\n<li><strong>Sonu\u00e7 payla\u015f\u0131m\u0131:<\/strong> QuestionPro&#8217;nun \u00f6zelle\u015ftirilebilir raporlar\u0131 ve g\u00f6sterge tablolar\u0131, ara\u015ft\u0131rmac\u0131lar\u0131n ba\u011flamsal sorgulaman\u0131n bulgular\u0131n\u0131 ekip \u00fcyelerine ve payda\u015flara iletmesine olanak tan\u0131r. Sonu\u00e7 olarak, ba\u011flamsal sorgulama s\u0131ras\u0131nda toplanan bilgilere dayal\u0131 fikir ve tavsiyelerin payla\u015f\u0131lmas\u0131 kolayla\u015f\u0131r.<\/li>\n<\/ul>\n\n<p>QuestionPro, ba\u011flamsal sorgulamay\u0131 ve verilerin toplanmas\u0131n\u0131, i\u015flenmesini ve da\u011f\u0131t\u0131lmas\u0131n\u0131 kolayla\u015ft\u0131rabilir. Ara\u015ft\u0131rma i\u00e7in QuestionPro&#8217;yu kullanmaya ba\u015flamak i\u00e7in bir hesap olu\u015fturun! Etkili anket ara\u00e7lar\u0131n\u0131 kullanmak ve verilerinizden i\u00e7g\u00f6r\u00fcl\u00fc veriler elde etmek i\u00e7in hemen bir hesap olu\u015fturun.<\/p>\n\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/research-edition-survey-software\/\" target=\"_blank\" rel=\"noopener\">\n  <button>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/button>\n<\/a>       <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1053&amp;sourceRef=blog\" target=\"_blank\" rel=\"noopener\">\n  <button>\u00dcCRETS\u0130Z DENEME<\/button>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ba\u011flamsal sorgulama, kullan\u0131c\u0131lar\u0131n davran\u0131\u015flar\u0131, ihtiya\u00e7lar\u0131 ve tercihleri hakk\u0131nda daha fazla bilgi edinmek i\u00e7in onlar\u0131 do\u011fal ortamlar\u0131nda izlemeyi ve onlarla konu\u015fmay\u0131 [&hellip;]<\/p>\n","protected":false},"author":80,"featured_media":783691,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1114],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ba\u011flamsal Sorgulama: Nedir, art\u0131lar\u0131 ve eksileri, nas\u0131l yap\u0131l\u0131r + ipu\u00e7lar\u0131<\/title>\n<meta name=\"description\" content=\"Ba\u011flamsal sorgulama, g\u00f6zlem ve i\u015fbirli\u011fine dayal\u0131 yorumlama yoluyla di\u011fer ara\u015ft\u0131rma yakla\u015f\u0131mlar\u0131n\u0131n g\u00f6zden ka\u00e7\u0131rd\u0131\u011f\u0131 m\u00fc\u015fteri \u00e7al\u0131\u015fmas\u0131 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