{"id":790043,"date":"2023-04-17T11:00:00","date_gmt":"2023-04-17T18:00:00","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/fiyatlandirma-anketi-nedir-uygulanacak-yontemler-ipuclari\/"},"modified":"2023-05-05T18:18:56","modified_gmt":"2023-05-05T18:18:56","slug":"fiyatlandirma-anketi-nedir-uygulanacak-yontemler-ipuclari","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/fiyatlandirma-anketi-nedir-uygulanacak-yontemler-ipuclari\/","title":{"rendered":"Fiyatland\u0131rma Anketi: Nedir, Uygulanacak Y\u00f6ntemler + \u0130pu\u00e7lar\u0131"},"content":{"rendered":"\n<p>Bir fiyatland\u0131rma anketi, m\u00fc\u015fterilerin \u00fcr\u00fcn\u00fcn\u00fcze ne kadar de\u011fer verdi\u011fini ve bunun i\u00e7in ne kadar \u00f6demeye haz\u0131r olduklar\u0131n\u0131 size bildirecektir.  <\/p>\n\n<p>Fiyatland\u0131rma anketleri, rakiplerin de\u011fi\u015fen fiyatlar\u0131na veya \u00fcr\u00fcn ya da hizmetiniz i\u00e7in adil g\u00f6r\u00fcnen bir fiyat art\u0131\u015f\u0131na dayanarak hangi fiyat\u0131n karl\u0131 olabilece\u011fini tahmin etmek yerine, hedef m\u00fc\u015fterilerinizden gelen ger\u00e7ek verilere dayanarak en iyi fiyat\u0131n\u0131z\u0131 belirlemenize yard\u0131mc\u0131 olur.  <\/p>\n\n<p>Bu blogda, fiyatland\u0131rma anketi yapmak i\u00e7in baz\u0131 temel y\u00f6ntemlerden bahsedecek ve ara\u015ft\u0131rman\u0131zdan en iyi \u015fekilde yararlanman\u0131za yard\u0131mc\u0131 olacak baz\u0131 fikirler sunaca\u011f\u0131z.  <\/p>\n\n<p>\u0130ster yeni bir \u00fcr\u00fcn veya hizmet piyasaya s\u00fcr\u00fcyor ister fiyat stratejinizi ayarl\u0131yor olun, fiyatland\u0131rma ara\u015ft\u0131rmalar\u0131 yapmak bilin\u00e7li kararlar alman\u0131za ve i\u015f hedeflerinize ula\u015fman\u0131za yard\u0131mc\u0131 olabilir.<\/p>\n\n<h2 class=\"wp-block-heading\">Fiyatland\u0131rma ara\u015ft\u0131rmas\u0131 nedir?<\/h2>\n\n<p>Fiyatland\u0131rma ara\u015ft\u0131rmas\u0131, bir \u00fcr\u00fcn veya hizmet i\u00e7in en iyi fiyat\u0131 ke\u015ffetmek amac\u0131yla kullan\u0131lan bir ara\u015ft\u0131rma yakla\u015f\u0131m\u0131d\u0131r. Fiyatland\u0131rma anketleri, hedef pazar\u0131n\u0131za ne kadar \u00f6demeye istekli olduklar\u0131n\u0131, sat\u0131\u015flar\u0131 en \u00e7ok hangi \u00f6zelliklerin etkiledi\u011fini, \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn veya markan\u0131z\u0131n de\u011ferinin ne kadar oldu\u011funu d\u00fc\u015f\u00fcnd\u00fcklerini vb. \u00f6\u011frenmek i\u00e7in do\u011frudan sorular sorar.<\/p>\n\n<p>Fiyatland\u0131rma ara\u015ft\u0131rmalar\u0131 \u00e7e\u015fitli \u015fekillerde yap\u0131labilir, ancak t\u00fcm fiyatland\u0131rma ara\u015ft\u0131rmalar\u0131n\u0131n amac\u0131 ayn\u0131d\u0131r: ger\u00e7ek potansiyel al\u0131c\u0131lar\u0131n bir \u00fcr\u00fcn veya hizmete nas\u0131l de\u011fer verdi\u011fini belirlemek.  <\/p>\n\n<p>\u00dcr\u00fcn ve hizmetlerin fiyatlar\u0131, fiyatland\u0131rma ara\u015ft\u0131rmas\u0131ndan elde edilen veriler yard\u0131m\u0131yla belirlenir. Bu veriler daha sonra tahmini gelir ve kar\u0131 daha do\u011fru bir \u015fekilde hesaplamak i\u00e7in kullan\u0131labilir.<\/p>\n\n<h2 class=\"wp-block-heading\">Neden fiyatland\u0131rma anketi kullan\u0131lmal\u0131?<\/h2>\n\n<p>Bir fiyatland\u0131rma anketi, m\u00fc\u015fterilerinizin \u00fcr\u00fcnlerinizin veya hizmetlerinizin de\u011ferini nas\u0131l de\u011ferlendirdi\u011fi ve bunlar i\u00e7in ne kadar \u00f6demeye haz\u0131r olduklar\u0131 konusunda yararl\u0131 veriler sa\u011flayabilir. \u0130\u015fte fiyat ara\u015ft\u0131rmas\u0131 yapman\u0131z i\u00e7in en \u00f6nemli nedenlerden baz\u0131lar\u0131:<\/p>\n\n<ul>\n<li>Bir fiyatland\u0131rma anketi, m\u00fc\u015fterilerin \u00fcr\u00fcnlerinizin veya hizmetlerinizin de\u011ferini nas\u0131l g\u00f6rd\u00fc\u011f\u00fcn\u00fc size s\u00f6yleyebilir ve bu da onlar\u0131 nas\u0131l fiyatland\u0131raca\u011f\u0131n\u0131z\u0131 belirlemenize yard\u0131mc\u0131 olabilir. M\u00fc\u015fterilerinizin harcama isteklerini anlayarak sat\u0131\u015flar\u0131n\u0131z\u0131 ve k\u00e2r\u0131n\u0131z\u0131 en \u00fcst d\u00fczeye \u00e7\u0131karabilirsiniz.<\/li>\n\n\n\n<li>Fiyatlar\u0131n\u0131z\u0131n rakiplerinize k\u0131yasla nas\u0131l oldu\u011funu anlaman\u0131za yard\u0131mc\u0131 olacakt\u0131r. Bu, fiyatlar\u0131 y\u00fckseltebilece\u011finiz yerleri veya rekabet edebilmek i\u00e7in fiyatlar\u0131 d\u00fc\u015f\u00fcrmeniz gerekebilecek b\u00f6lgeleri belirlemenize yard\u0131mc\u0131 olabilir.<\/li>\n\n\n\n<li>M\u00fc\u015fterilerinizin \u00fcr\u00fcn veya hizmetlerinizin de\u011ferini nas\u0131l g\u00f6rd\u00fc\u011f\u00fcn\u00fc anlayarak, beklentilerini kar\u015f\u0131layan fiyatlar belirleyebilirsiniz. M\u00fc\u015fteri memnuniyetini ve sadakatini art\u0131rarak sat\u0131\u015flar\u0131 ve geliri iyile\u015ftirebilir.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Bir fiyatland\u0131rma anketine fiyatlarla ilgili sorular nas\u0131l dahil edilir?<\/h2>\n\n<p>Fiyatland\u0131rma sorular\u0131n\u0131z\u0131 nas\u0131l soraca\u011f\u0131n\u0131z, ne t\u00fcr bir analiz yapmak istedi\u011finize ve arad\u0131\u011f\u0131n\u0131z yan\u0131tlara ba\u011fl\u0131d\u0131r.  <\/p>\n\n<p>Fiyatland\u0131rma sorular\u0131 sormak i\u00e7in baz\u0131 kolay teknikler size fiyat\u0131n\u0131z\u0131n nerede olmas\u0131 gerekti\u011fine dair genel bir rakam verebilir. Bir de \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn her bir unsurunun tam olarak ne kadar de\u011fer katt\u0131\u011f\u0131n\u0131 ve bunun i\u00e7in ne kadar daha fazla \u00fccret alabilece\u011finizi s\u00f6yleyebilen daha geli\u015fmi\u015f fiyatland\u0131rma analizi ara\u00e7lar\u0131 vard\u0131r.<\/p>\n\n<p>Fiyatland\u0131rma stratejiniz, fiyatland\u0131rma bilgilerini toplamak i\u00e7in kulland\u0131\u011f\u0131n\u0131z anket sorular\u0131n\u0131 etkileyecektir. Do\u011frudan fiyatland\u0131rma stratejisi uyguluyorsan\u0131z, fiyat sorular\u0131n\u0131z m\u00fc\u015fterilerin bir \u00fcr\u00fcn i\u00e7in ne kadar \u00f6deyece\u011fine odaklanacakt\u0131r.<\/p>\n\n<p>Ancak dolayl\u0131 bir fiyatland\u0131rma stratejisi kullan\u0131rsan\u0131z, sorgunuz maliyetten ziyade \u00fcr\u00fcn\u00fcn de\u011ferine dayal\u0131 olacakt\u0131r.<\/p>\n\n<h2 class=\"wp-block-heading\">Fiyat ara\u015ft\u0131rmas\u0131 y\u00fcr\u00fctme y\u00f6ntemleri<\/h2>\n\n<p>Bir fiyat ara\u015ft\u0131rmas\u0131 yapmay\u0131 d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z, m\u00fc\u015fterilerin ne istedi\u011fini ve fiyatlar s\u00f6z konusu oldu\u011funda nas\u0131l davrand\u0131klar\u0131n\u0131 \u00f6\u011frenmek i\u00e7in kullanabilece\u011finiz bir\u00e7ok farkl\u0131 y\u00f6ntem vard\u0131r. Fiyatland\u0131rma anketleri yapman\u0131n en iyi yolu hedeflerinize, ula\u015fmak istedi\u011finiz ki\u015filere ve sahip oldu\u011funuz kaynaklara ba\u011fl\u0131 olacakt\u0131r.  <\/p>\n\n<p>Bu b\u00f6l\u00fcmde, fiyatland\u0131rma anketleri yapmak i\u00e7in en pop\u00fcler y\u00f6ntemlerden baz\u0131lar\u0131na bakaca\u011f\u0131z ve \u00f6zel ko\u015fullar\u0131n\u0131z i\u00e7in en iyisini se\u00e7ece\u011fiz.<\/p>\n\n<ol>\n<li>Van Westendorp Fiyatland\u0131rma \u00c7al\u0131\u015fmalar\u0131<\/li>\n<\/ol>\n\n<p>Genellikle fiyat duyarl\u0131l\u0131\u011f\u0131 \u00f6l\u00e7er olarak bilinen Van Westendrop fiyatland\u0131rma anketi y\u00f6ntemi, m\u00fc\u015fterilerinizin alg\u0131lad\u0131\u011f\u0131 de\u011fere ba\u011fl\u0131 olarak bir \u00fcr\u00fcn\u00fc fiyatland\u0131rman\u0131za yard\u0131mc\u0131 olur. En uyarlanabilir ve do\u011fru \u00f6deme isteklili\u011fi fiyatland\u0131rma modellerinden biridir.  <\/p>\n\n<p>Uygun fiyat aral\u0131\u011f\u0131n\u0131 belirler ve di\u011fer fiyatlar\u0131n neden \u00e7ok y\u00fcksek ya da \u00e7ok d\u00fc\u015f\u00fck oldu\u011funu a\u00e7\u0131klar. Bu y\u00f6ntem, \u00fcr\u00fcnleriniz i\u00e7in uygun fiyat aral\u0131\u011f\u0131n\u0131 belirlemek \u00fczere d\u00f6rt soru sorar.<\/p>\n\n<p><strong>Art\u0131lar\u0131<\/strong><\/p>\n\n<ul>\n<li>Uygulamas\u0131 basittir.<\/li>\n\n\n\n<li>Belirli bir fiyat aral\u0131\u011f\u0131yla s\u0131n\u0131rl\u0131 de\u011fildir; daha ziyade, kabul edilebilir fiyat aral\u0131\u011f\u0131na karar vermenize olanak tan\u0131r.<\/li>\n<\/ul>\n\n<p><strong>Eksiler<\/strong><\/p>\n\n<ul>\n<li>\u0130zole bir fiyatland\u0131rma stratejisidir; \u00e7o\u011fu m\u00fc\u015fteri i\u00e7in \u00f6nemli bir husus olan \u00fcr\u00fcn maliyetlerini rakiplerin maliyetleriyle kar\u015f\u0131la\u015ft\u0131rmaz.<\/li>\n<\/ul>\n\n<ol start=\"2\">\n<li>Fiyat Derecelendirme \u00d6l\u00e7ekleri<\/li>\n<\/ol>\n\n<p>Fiyat derecelendirme \u00f6l\u00e7e\u011fi y\u00f6ntemi, kat\u0131l\u0131mc\u0131lara bir \u00fcr\u00fcn veya hizmet i\u00e7in belirli bir tutar \u00f6deme olas\u0131l\u0131klar\u0131n\u0131n ne kadar oldu\u011funu sorar. En kolay fiyatland\u0131rma y\u00f6ntemlerinden biridir; tek yapman\u0131z gereken m\u00fc\u015fterinizin belirli bir tutar\u0131 \u00f6demeye haz\u0131r olup olmad\u0131\u011f\u0131n\u0131 tahmin etmektir.<\/p>\n\n<p>Fiyat derecelendirme \u00f6l\u00e7ekleri, m\u00fc\u015fterilerin bir \u00fcr\u00fcne verdi\u011fi de\u011feri analiz eder; m\u00fc\u015fteri taraf\u0131ndan kabul edilebilir fiyatland\u0131rma, \u00fcr\u00fcn\u00fcn onlar i\u00e7in ne kadar de\u011ferli oldu\u011fudur. M\u00fc\u015fterilerin, fiyat\u0131n kendileri i\u00e7in kabul edilebilir olmas\u0131 halinde \u00fcr\u00fcn\u00fc sat\u0131n alma olas\u0131l\u0131\u011f\u0131 daha y\u00fcksektir. E\u011fer de\u011filse, alternatifsiz mutlak bir gereklilik olmad\u0131\u011f\u0131 s\u00fcrece sat\u0131n alma m\u00fcmk\u00fcn de\u011fildir.<\/p>\n\n<p><strong>\u00d6rnek: <\/strong>Galaxy S2312 i\u00e7in 799 dolar \u00f6deme olas\u0131l\u0131\u011f\u0131n\u0131z nedir?<\/p>\n\n<ul>\n<li>B\u00fcy\u00fck olas\u0131l\u0131kla<\/li>\n\n\n\n<li>Biraz olas\u0131<\/li>\n\n\n\n<li>N\u00f6tr<\/li>\n\n\n\n<li>Pek olas\u0131 de\u011fil<\/li>\n\n\n\n<li>Pek olas\u0131 de\u011fil<\/li>\n<\/ul>\n\n<p><strong>Art\u0131lar\u0131<\/strong><\/p>\n\n<ul>\n<li>Uygulamas\u0131 basittir.<\/li>\n\n\n\n<li>Sat\u0131\u015flar ve fiyat aras\u0131nda do\u011frudan bir ili\u015fki oldu\u011funu ortaya koymaktad\u0131r.<\/li>\n<\/ul>\n\n<p><strong>Eksiler<\/strong><\/p>\n\n<ul>\n<li>Fiyatlar\u0131 kendiniz se\u00e7mek zorundas\u0131n\u0131z ve en iyi fiyat bunlardan biri olmayabilir.<\/li>\n<\/ul>\n\n<ol start=\"3\">\n<li>Gabor-Granger Fiyat Duyarl\u0131l\u0131\u011f\u0131<\/li>\n<\/ol>\n\n<p>Bu fiyatland\u0131rma ara\u015ft\u0131rmas\u0131 y\u00f6ntemi, bir m\u00fc\u015fterinin bir \u00fcr\u00fcn veya hizmet i\u00e7in \u00f6deyece\u011fi en y\u00fcksek fiyat\u0131 belirler.  <\/p>\n\n<p>Kat\u0131l\u0131mc\u0131lara belirli bir fiyat kar\u015f\u0131l\u0131\u011f\u0131nda bir \u00fcr\u00fcn\u00fc sat\u0131n al\u0131p almayacaklar\u0131 sorulur. E\u011fer reddederlerse, algoritma onlara daha d\u00fc\u015f\u00fck bir fiyat sunar ve \u00f6demeye istekli olup olmad\u0131klar\u0131n\u0131 sorar.<\/p>\n\n<p>Fiyat de\u011fi\u015fim s\u00fcreci, kat\u0131l\u0131mc\u0131lardan biri evet diyene veya \u00fcr\u00fcn\u00fcn en d\u00fc\u015f\u00fck fiyat\u0131na ula\u015f\u0131lana kadar devam eder. Kat\u0131l\u0131mc\u0131 evet se\u00e7ene\u011fini se\u00e7erse, daha y\u00fcksek bir fiyat g\u00f6sterilecektir; bu s\u00fcre\u00e7 \u00fcr\u00fcn maksimum fiyata ula\u015fana veya kat\u0131l\u0131mc\u0131 hay\u0131r se\u00e7ene\u011fini se\u00e7ene kadar devam edecektir.<\/p>\n\n<p><strong>Art\u0131lar\u0131<\/strong><\/p>\n\n<ul>\n<li>Belirli bir fiyat noktas\u0131nda \u00f6deme yapmak isteyen m\u00fc\u015fterilerin y\u00fczdesini tahmin etmenizi sa\u011flar.<\/li>\n\n\n\n<li>M\u00fc\u015fterilerin bir \u00fcr\u00fcn i\u00e7in \u00f6deme yapma olas\u0131l\u0131\u011f\u0131n\u0131n en y\u00fcksek oldu\u011fu fiyat\u0131, yani en fazla gelir elde edece\u011finiz fiyat\u0131 belirlemenizi sa\u011flar.<\/li>\n<\/ul>\n\n<p><strong>Eksiler<\/strong><\/p>\n\n<ul>\n<li>M\u00fc\u015fterilerin bir \u00fcr\u00fcn i\u00e7in \u00f6deme yapma olas\u0131l\u0131\u011f\u0131n\u0131n en y\u00fcksek oldu\u011fu fiyat\u0131, yani en fazla gelir elde edece\u011finiz fiyat\u0131 belirlemenizi sa\u011flar.<\/li>\n<\/ul>\n\n<ol start=\"4\">\n<li>Konjoint Analizi<\/li>\n<\/ol>\n\n<p>Konjoint analizi, m\u00fc\u015fterilerin \u00fcr\u00fcn ve hizmetlerinizin farkl\u0131 b\u00f6l\u00fcmlerini ne kadar takdir etti\u011fini \u00f6l\u00e7er. Bu, fiyat belirlemenin en karma\u015f\u0131k yollar\u0131ndan biridir, ancak pazar ara\u015ft\u0131rmas\u0131 ara\u00e7lar\u0131n\u0131 kullanmak, kat\u0131l\u0131mc\u0131lar\u0131n se\u00e7mesi gereken se\u00e7enekleri rastgele hale getirmeye yard\u0131mc\u0131 olarak \u00e7al\u0131\u015fman\u0131n ger\u00e7ekle\u015ftirilmesini kolayla\u015ft\u0131r\u0131r.<\/p>\n\n<p>Bu strateji, \u00fcr\u00fcn\u00fcn\u00fcz\u00fc ana unsurlar\u0131na ay\u0131r\u0131r ve kat\u0131l\u0131mc\u0131lardan en \u00e7ok be\u011fendikleri \u00f6zellik kombinasyonunu se\u00e7melerini ister. Fiyat, tasar\u0131m, marka ve di\u011fer fakt\u00f6rler dikkate al\u0131nabilir.<\/p>\n\n<p><strong>Art\u0131lar\u0131<\/strong><\/p>\n\n<ul>\n<li>M\u00fc\u015fterileriniz i\u00e7in hangi \u00fcr\u00fcn unsurlar\u0131n\u0131n en \u00f6nemli oldu\u011funu belirlemenizi sa\u011flar.<\/li>\n\n\n\n<li>\u00dcr\u00fcn profilinizi rakiplerinkiyle kar\u015f\u0131la\u015ft\u0131rarak kolay rekabet analizi.<\/li>\n<\/ul>\n\n<p><strong>Eksiler<\/strong><\/p>\n\n<ul>\n<li>\u00dcr\u00fcn profili s\u0131ralamalar\u0131n\u0131 rastgele hale getiren ara\u00e7lar olsa bile, her profilin ayarlanmas\u0131 zaman gerektirir.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Fiyat ara\u015ft\u0131rmas\u0131 yapmak i\u00e7in ipu\u00e7lar\u0131<\/h2>\n\n<p>Ba\u015far\u0131l\u0131 bir fiyatland\u0131rma ara\u015ft\u0131rmas\u0131 y\u00fcr\u00fctmek i\u00e7in net bir plan\u0131n\u0131z olmal\u0131 ve en do\u011fru ve eyleme d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilir verileri elde etmek i\u00e7in uygun ara\u00e7 ve yakla\u015f\u0131mlar\u0131 kullanmal\u0131s\u0131n\u0131z. Bu b\u00f6l\u00fcmde, ilgili bulgulara yol a\u00e7an fiyat ara\u015ft\u0131rmalar\u0131 y\u00fcr\u00fctmenize yard\u0131mc\u0131 olacak birka\u00e7 ipucu verece\u011fiz.<\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/ZokpWzEY9tQvyrQAMcXw6wZApe_gkdl7K2VFGx1-mITfgq0MiP-knn9uKOu99NDRxI1pYKS2WqjwOqoQ89NGxdnV9SEg5mKlF7AFb1jddEfUgbkbQRbcluepSmP1rW-8nCv0BkWBCd964k4KJoi7R6k\" alt=\"\"\/><\/figure>\n\n<p><a href=\"https:\/\/drive.google.com\/file\/d\/1SNv168r0J8g-G_eky8rEhdo-op-Inn78\/view?usp=share_link\"><\/a><\/p>\n\n<ul>\n<li>Hedeflerinizi belirleyin<\/li>\n<\/ul>\n\n<p>Fiyat ara\u015ft\u0131rmas\u0131 yapmadan \u00f6nce hedeflerinizi belirlemeniz \u00e7ok \u00f6nemlidir. Uygun sorular\u0131 geli\u015ftirmenizde ve anketinizi gerekli bilgileri sa\u011flayacak \u015fekilde yap\u0131land\u0131rman\u0131zda size yard\u0131mc\u0131 olacakt\u0131r.<\/p>\n\n<ul>\n<li>Do\u011fru hedef kitleyi se\u00e7in<\/li>\n<\/ul>\n\n<p>Anketiniz i\u00e7in se\u00e7ti\u011finiz kat\u0131l\u0131mc\u0131lar\u0131n hedef pazar\u0131n\u0131z\u0131n tipik bir \u00f6rne\u011fi oldu\u011fundan emin olun. Elde etti\u011finiz sonu\u00e7lar\u0131n do\u011fru olmas\u0131n\u0131 ve fiyatland\u0131rma yakla\u015f\u0131m\u0131n\u0131z\u0131 y\u00f6nlendirmek i\u00e7in kullan\u0131labilmesini sa\u011flar.<\/p>\n\n<ul>\n<li>Do\u011fru anket ara\u00e7lar\u0131n\u0131 kullan\u0131n<\/li>\n<\/ul>\n\n<p>Bir fiyat anketi geli\u015ftirmeyi ve y\u00fcr\u00fctmeyi kolayla\u015ft\u0131ran \u00e7ok say\u0131da \u00e7evrimi\u00e7i anket arac\u0131 mevcuttur. QuestionPro, SurveyMonkey, Qualtrics ve Google Forms di\u011fer pop\u00fcler olas\u0131l\u0131klard\u0131r.<\/p>\n\n<ul>\n<li>Te\u015fvikler sunun<\/li>\n<\/ul>\n\n<p>\u0130ndirimler veya \u00fccretsiz hediyeler gibi te\u015fvikler, insanlar\u0131 anketinize kat\u0131lmaya ve d\u00fcr\u00fcst geri bildirimde bulunmaya motive edebilir.<\/p>\n\n<h2 class=\"wp-block-heading\">QuestionPro fiyatland\u0131rma anketine nas\u0131l yard\u0131mc\u0131 olur?<\/h2>\n\n<p>QuestionPro, fiyatland\u0131rma anketleri yapmak i\u00e7in olduk\u00e7a yararl\u0131 olabilecek bir \u00e7evrimi\u00e7i anket uygulamas\u0131d\u0131r. \u0130\u015fte QuestionPro&#8217;nun fiyat ara\u015ft\u0131rman\u0131zda size yard\u0131mc\u0131 olabilece\u011fi baz\u0131 yollar:<\/p>\n\n<ul>\n<li>\u00d6zelle\u015ftirme<\/li>\n<\/ul>\n\n<p>QuestionPro, anket sorular\u0131n\u0131z\u0131 \u00f6zel fiyat anketi gereksinimlerinize g\u00f6re \u00f6zelle\u015ftirmenize olanak tan\u0131r. Anket kat\u0131l\u0131mc\u0131lar\u0131n\u0131zdan en do\u011fru ve kapsaml\u0131 geri bildirimi almak i\u00e7in \u00e7oktan se\u00e7meli, derecelendirme \u00f6l\u00e7ekleri ve a\u00e7\u0131k u\u00e7lu sorular gibi \u00e7e\u015fitli soru t\u00fcrlerini kullanabilirsiniz.<\/p>\n\n<ul>\n<li>Hedef Kitle<\/li>\n<\/ul>\n\n<p>QuestionPro, fiyat anketi ihtiya\u00e7lar\u0131n\u0131za \u00f6zel olarak hedeflenebilecek bir kat\u0131l\u0131mc\u0131 paneline eri\u015fmenizi sa\u011flar. Hedef pazar\u0131n\u0131zla ilgili ki\u015filerden yan\u0131t alman\u0131z\u0131 sa\u011flar.<\/p>\n\n<ul>\n<li>Geli\u015fmi\u015f Analiz<\/li>\n<\/ul>\n\n<p>QuestionPro&#8217;nun g\u00fc\u00e7l\u00fc analitik \u00f6zellikleri, fiyat anketi sonu\u00e7lar\u0131n\u0131z\u0131n derinlemesine analiz edilmesini sa\u011flar. Ger\u00e7ek zamanl\u0131 raporlama, \u00e7apraz tablolama ve duygu analizi kullanarak m\u00fc\u015fteri fiyat tercihleri ve davran\u0131\u015flar\u0131 hakk\u0131nda bilgi edinebilirsiniz.<\/p>\n\n<ul>\n<li>Mobil uyumlu anketler<\/li>\n<\/ul>\n\n<p>QuestionPro anketleri mobil uyumludur, bu nedenle anket kat\u0131l\u0131mc\u0131lar\u0131 ak\u0131ll\u0131 telefonlar\u0131n\u0131 veya tabletlerini kullanarak anketinizi zahmetsizce yan\u0131tlayabilir. Daha fazla yan\u0131t alma \u015fans\u0131n\u0131 art\u0131r\u0131r ve veri kalitesini iyile\u015ftirir.<\/p>\n\n<ul>\n<li>Entegrasyon<\/li>\n<\/ul>\n\n<p>QuestionPro, Salesforce, Google Analytics ve Mailchimp gibi ek uygulamalarla entegre olarak fiyatland\u0131rma anketi verilerini y\u00f6netmeyi ve genel fiyatland\u0131rma stratejinize dahil etmeyi kolayla\u015ft\u0131r\u0131r.<\/p>\n\n<p>QuestionPro, verimli ve etkili bir fiyat ara\u015ft\u0131rmas\u0131 yapman\u0131za yard\u0131mc\u0131 olabilir. QuestionPro, yap\u0131land\u0131r\u0131labilir anket sorular\u0131, hedef kitle, kapsaml\u0131 analizler, mobil uyumlu anketler ve entegrasyon \u00f6zellikleri ile fiyat anketi ihtiya\u00e7lar\u0131n\u0131z i\u00e7in eksiksiz bir \u00e7\u00f6z\u00fcm sunar.  <\/p>\n\n<p>QuestionPro&#8217;yu kullanarak, m\u00fc\u015fteri fiyatland\u0131rma tercihleri ve davran\u0131\u015flar\u0131 hakk\u0131nda \u00f6nemli bilgiler edinebilir ve daha bilin\u00e7li fiyatland\u0131rma kararlar\u0131 verebilirsiniz. Fiyat stratejinizi geli\u015ftirme f\u0131rsat\u0131ndan yararlan\u0131n; QuestionPro ile fiyatland\u0131rma anketinize bug\u00fcn ba\u015flay\u0131n!<\/p>\n\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/research-edition-survey-software\/\" target=\"_blank\" rel=\"noopener\">\n  <button>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/button>\n<\/a>       <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1053&amp;sourceRef=blog\" target=\"_blank\" rel=\"noopener\">\n  <button>\u00dcCRETS\u0130Z DENEME<\/button>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bir fiyatland\u0131rma anketi, m\u00fc\u015fterilerin \u00fcr\u00fcn\u00fcn\u00fcze ne kadar de\u011fer verdi\u011fini ve bunun i\u00e7in ne kadar \u00f6demeye haz\u0131r olduklar\u0131n\u0131 size bildirecektir. Fiyatland\u0131rma [&hellip;]<\/p>\n","protected":false},"author":80,"featured_media":787893,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1114],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fiyatland\u0131rma Anketi: Nedir, Uygulanacak Y\u00f6ntemler + \u0130pu\u00e7lar\u0131 | QuestionPro<\/title>\n<meta name=\"description\" content=\"\u00dcr\u00fcnlerinizi do\u011fru bir \u015fekilde fiyatland\u0131rd\u0131\u011f\u0131n\u0131zdan emin olmak i\u00e7in fiyatland\u0131rma ara\u015ft\u0131rmas\u0131 hayati \u00f6nem ta\u015f\u0131r. \u0130yi fiyatland\u0131rma 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