{"id":790081,"date":"2023-01-17T11:00:00","date_gmt":"2023-01-17T18:00:00","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/davranissal-veriler-nedir-onemi-turleri-ve-ornekleri\/"},"modified":"2023-05-05T18:27:26","modified_gmt":"2023-05-05T18:27:26","slug":"davranissal-veriler-nedir-onemi-turleri-ve-ornekleri","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/davranissal-veriler-nedir-onemi-turleri-ve-ornekleri\/","title":{"rendered":"Davran\u0131\u015fsal veriler: Nedir, \u00d6nemi, T\u00fcrleri ve \u00d6rnekleri"},"content":{"rendered":"\n<p>Kurulu\u015flar, t\u00fcketici sat\u0131n alma kal\u0131plar\u0131 hakk\u0131nda bilgi edinmek i\u00e7in denenmi\u015f ve do\u011fru m\u00fc\u015fteri davran\u0131\u015f\u0131 g\u00f6zlemleme y\u00f6ntemini kullan\u0131r. Hedef kitlenizi anlamak, i\u015fletmeniz i\u00e7in d\u00f6n\u00fc\u015f\u00fcmleri, etkile\u015fimi ve m\u00fc\u015fteriyi elde tutmay\u0131 art\u0131rmak i\u00e7in \u00e7ok \u00f6nemlidir.<\/p>\n\n<p>Davran\u0131\u015fsal verilerinizi kullan\u0131n ve pazarlamac\u0131lardan, geli\u015ftiricilerden ve m\u00fchendislerden olu\u015fan farkl\u0131 ekiplerin m\u00fc\u015fterilerinizin sat\u0131n alma ihtiya\u00e7lar\u0131na do\u011frudan hitap eden b\u00fcy\u00fcleyici i\u00e7erikler, heyecan verici \u00fcr\u00fcnler ve benzersiz m\u00fc\u015fteri deneyimleri \u00fcretmesine izin verin.<\/p>\n\n<p>Bu blogda davran\u0131\u015fsal veriyi, ne oldu\u011funu, \u00f6nemini, t\u00fcrlerini ve \u00f6rneklerini a\u00e7\u0131klayaca\u011f\u0131z.<\/p>\n\n<h2 class=\"wp-block-heading\">Davran\u0131\u015fsal veri nedir?<\/h2>\n\n<p>Davran\u0131\u015fsal veriler, m\u00fc\u015fteriler, i\u015f ortaklar\u0131, uygulamalar\u0131n\u0131z ve sistemlerinizle olan etkile\u015fimleri tan\u0131mlayarak \u015firketinizin net bir g\u00f6r\u00fcnt\u00fcs\u00fcn\u00fc \u00e7izer.<\/p>\n\n<p>Genellikle olay dizileri olarak g\u00f6r\u00fcnen bu bilgiler, web siteniz, uygulamalar\u0131n\u0131z, IoT cihazlar\u0131n\u0131z, altyap\u0131n\u0131z, sunucu taraf\u0131 uygulamalar\u0131n\u0131z, CRM ve daha fazlas\u0131 dahil olmak \u00fczere dijital ve fiziksel m\u00fclklerinizden gelebilir.<\/p>\n\n<p>Her olayda bulunan varl\u0131klar ve \u00f6zellikler (sayfa ve olay konumu gibi ba\u011flamsal bilgiler) birbirine ba\u011flanarak her m\u00fc\u015fteri kar\u015f\u0131la\u015fmas\u0131 i\u00e7in bir <a href=\"https:\/\/www.questionpro.com\/blog\/tr\/musteri-yolculugu-nedir-ve-ornekler-free-template\/\">m\u00fc\u015fteri yolculu\u011fu<\/a> olu\u015fturulur.<\/p>\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kendi m\u00fc\u015fteri yolculu\u011fu haritan\u0131z\u0131 nas\u0131l olu\u015fturaca\u011f\u0131n\u0131z\u0131 \u00f6\u011frenin<\/a><\/div>\n<\/div>\n\n<p><\/p>\n\n<p>&#8220;Ne&#8221; ve &#8220;nas\u0131l &#8220;\u0131n \u00f6tesinde, bunlar\u0131 i\u015fletmenizin d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc, kat\u0131l\u0131m\u0131n\u0131 ve elde tutma oran\u0131n\u0131 art\u0131rmak i\u00e7in kullanman\u0131z gerekir. Bu, bir m\u00fc\u015fterinin i\u015fletmenizle nas\u0131l etkile\u015fime girdi\u011fi ile ilgilidir. M\u00fc\u015fterinizin davran\u0131\u015fsal verilerine eri\u015fiminiz oldu\u011funda, art\u0131k faaliyetlerinin &#8220;nedenini&#8221; inceleyebilirsiniz.  <\/p>\n\n<p><em>\u00d6rne\u011fin, bir m\u00fc\u015fteri neden belirli bir \u00fcr\u00fcne uzun uzun bakar ama sat\u0131n almaz?<\/em><\/p>\n\n<p>Davran\u0131\u015fsal verilerdeki bir &#8220;m\u00fc\u015fteri&#8221; bireysel bir al\u0131c\u0131, bir \u015firket veya \u015firket ad\u0131na sat\u0131n alan biri olabilir. \u0130\u015fte \u00f6nemli bilgiler: Son kullan\u0131c\u0131 ister bilinen ister bilinmeyen bir varl\u0131k olsun, her zaman tek bir son kullan\u0131c\u0131ya ba\u011fl\u0131d\u0131r.<\/p>\n\n<h2 class=\"wp-block-heading\">Davran\u0131\u015fsal verilerin \u00f6nemi<\/h2>\n\n<p>Firman\u0131z dijital operasyonlara ge\u00e7tik\u00e7e davran\u0131\u015fsal verilerinizin de\u011feri artar. Web sitesi ziyaretleri, \u00fcr\u00fcn g\u00f6r\u00fcnt\u00fclemeleri, sat\u0131n almalar, i\u00e7erik teklif sayfas\u0131 indirmeleri, b\u00fclten kay\u0131tlar\u0131 ve di\u011fer kullan\u0131c\u0131 etkile\u015fim faaliyetleri yoluyla \u00fcretilir.<\/p>\n\n<p>Web siteleri, mobil uygulamalar, CRM platformlar\u0131, pazarlama otomasyon platformlar\u0131 ve yard\u0131m masalar\u0131 dijital kurulu\u015flar\u0131n birincil davran\u0131\u015fsal veri kaynaklar\u0131d\u0131r.<\/p>\n\n<h3 class=\"wp-block-heading\">Daha iyi veri<\/h3>\n\n<p>Davran\u0131\u015fsal veriler, m\u00fc\u015fterileri bireysel olarak anlaman\u0131za yard\u0131mc\u0131 olarak i\u015finizi g\u00fc\u00e7lendirir. Web sitelerinizden, uygulamalar\u0131n\u0131zdan ve cihazlar\u0131n\u0131zdan gelen verileri kurumsal verilerle birle\u015ftirmek, pazarlama \u00e7al\u0131\u015fmalar\u0131n\u0131z\u0131 ve ki\u015fiselle\u015ftirilmi\u015f \u00f6nerilerinizi de\u011fi\u015ftirebilir. Bu, ziyaret\u00e7i ve m\u00fc\u015fteri deneyimlerini \u00f6zelle\u015ftirmek i\u00e7in bu verileri kullanman\u0131z\u0131 sa\u011flar.<\/p>\n\n<h3 class=\"wp-block-heading\">Daha \u0130yi Analitik<\/h3>\n\n<p>Kapsaml\u0131 analiz ve geri bildirim i\u00e7in <strong>QuestionPro<\/strong> gibi bir <a href=\"https:\/\/www.questionpro.com\/blog\/surveys\/\">anket<\/a> arac\u0131ndan yararlanmak, m\u00fc\u015fterilerinize ki\u015fiselle\u015ftirilmi\u015f bir deneyim sunman\u0131n ilk ad\u0131m\u0131d\u0131r. Bu ara\u00e7, analistlerinizin verilerinizi ve i\u00e7g\u00f6r\u00fclerinizi daha fazla incelemek i\u00e7in anketler arac\u0131l\u0131\u011f\u0131yla ham verilerinizi g\u00f6sterge tablolar\u0131, grafikler ve g\u00f6rselle\u015ftirmeler halinde derlemelerini sa\u011flar.<\/p>\n\n<h3 class=\"wp-block-heading\">Daha \u0130yi Kararlar<\/h3>\n\n<p>Bir boru hatt\u0131ndaki davran\u0131\u015fsal verilerle karar verme s\u00fcrecini iyile\u015ftirebilirsiniz. \u0130\u015f kurallar\u0131na dayal\u0131 olarak, baz\u0131 markalar al\u0131\u015fveri\u015f sepetlerine belirli bir \u00fcr\u00fcn yerle\u015ftiren ziyaret\u00e7ilerden olu\u015fan bir kitle olu\u015fturmaya \u00e7al\u0131\u015f\u0131r.<\/p>\n\n<p>B\u00fcy\u00fck veri, bu \u015firketlerin her bir ki\u015finin ilgi alanlar\u0131n\u0131 ve niyetini tahmin etmesine yard\u0131mc\u0131 olur. Ge\u00e7mi\u015f web sitesi ziyaret\u00e7i davran\u0131\u015f\u0131, projeksiyonlar\u0131n\u0131 bilgilendirir. K\u00fcresel bir teknoloji \u015firketi, hangi ziyaret\u00e7ilerin belirli bir \u00fcr\u00fcn\u00fc sat\u0131n alaca\u011f\u0131n\u0131 tahmin etmek ve onlar\u0131 hedeflenen bir kampanyaya eklemek i\u00e7in bu \u015fekilde modeller olu\u015fturuyor.<\/p>\n\n<h3 class=\"wp-block-heading\">Daha \u0130yi Eylemler<\/h3>\n\n<p>M\u00fc\u015fterileriniz i\u00e7in bu se\u00e7enekleri, yolculuklar\u0131n\u0131n uygun a\u015famas\u0131nda, bakt\u0131klar\u0131 \u00fcr\u00fcn t\u00fcrlerine, hangi s\u0131rayla ve hangi \u00fcr\u00fcnleri sat\u0131n almay\u0131 se\u00e7tiklerine g\u00f6re etkinle\u015ftirmek, davran\u0131\u015fsal verilerin nihai de\u011feridir.<\/p>\n\n<h2 class=\"wp-block-heading\">Davran\u0131\u015fsal veri t\u00fcrleri ve \u00f6rnekleri<\/h2>\n\n<p>Kurulu\u015flar, veri uygulamalar\u0131 ve analiti\u011fi i\u00e7in m\u00fc\u015fterilerin davran\u0131\u015fsal verilerini kullanmak \u00fczere yaln\u0131zca mevcut SaaS \u00e7\u00f6z\u00fcmlerinden gelen veri egzozunu kullanabiliyordu. Nas\u0131l oldu\u011funu \u00f6\u011frenin:<\/p>\n\n<ul>\n<li>Davran\u0131\u015fsal verilerin t\u00fcketilmesi<\/li>\n<\/ul>\n\n<p>Davran\u0131\u015fsal veri egzozu olu\u015fturmak i\u00e7in \u00e7e\u015fitli SaaS \u00fcr\u00fcnlerinden veriler \u00e7ekilir. Sonu\u00e7 olarak, \u00e7e\u015fitli d\u00fczeylerde birle\u015ftirme, \u00f6zel SaaS mant\u0131\u011f\u0131 ve farkl\u0131 derecelerde kalite ve b\u00fct\u00fcnl\u00fck i\u00e7erir.<\/p>\n\n<p>Sonu\u00e7 olarak, bu veriler kayna\u011f\u0131ndan \u00e7\u0131kar\u0131ld\u0131\u011f\u0131nda, ama\u00e7lanmad\u0131\u011f\u0131 bir \u015fekilde kullan\u0131lmaktad\u0131r.<\/p>\n\n<p><em>Buna bir \u00f6rnek, Salesforce verilerini Google Analytics&#8217;ten al\u0131nan sayfa g\u00f6r\u00fcnt\u00fcleme verileriyle birle\u015ftirmek olabilir; bu veriler \u00f6ncelikle Google kullan\u0131c\u0131 aray\u00fcz\u00fcnde g\u00f6r\u00fcnt\u00fclenmek \u00fczere haz\u0131rlanm\u0131\u015ft\u0131r ve okuyucu davran\u0131\u015f\u0131n\u0131n tam bir resmini elde etmeye \u00e7al\u0131\u015f\u0131r. \u0130ki veri setini birle\u015ftirmeden \u00f6nce i\u00e7 mant\u0131k ve yap\u0131lar\u0131n\u0131 ay\u0131rmak gerekir.<\/em><\/p>\n\n<ul>\n<li>Davran\u0131\u015fsal Veri Olu\u015fturma<\/li>\n<\/ul>\n\n<p>\u00dcr\u00fcn\u00fcn\u00fcz\u00fc m\u00fc\u015fterilere a\u00e7\u0131klamak i\u00e7in genel bir d\u00fcz yaz\u0131 kullanmazs\u0131n\u0131z, o halde kullan\u0131c\u0131 yolculuklar\u0131n\u0131z\u0131 tan\u0131mlamak i\u00e7in neden genel veriler kullanas\u0131n\u0131z? Herkese uyan tek beden herkese uymayabilir.<\/p>\n\n<p>Veri Olu\u015fturma gelece\u011fin ta kendisidir. Bu, her bir veri \u00fcr\u00fcn\u00fc i\u00e7in kas\u0131tl\u0131 olarak davran\u0131\u015fsal veriler olu\u015fturmakla ilgilidir. Firman\u0131z her bir metri\u011fi \u00f6zelle\u015ftirebilir. \u00d6nceden tan\u0131mlanm\u0131\u015f oturum uzunluklar\u0131 ve adland\u0131rma kurallar\u0131 verilerde yer almamaktad\u0131r. Etkinli\u011finizin ba\u011flamsal varl\u0131klar\u0131\/\u00f6zellikleri verilere dahil edilebilir.<\/p>\n\n<p><em>Bu \u00f6zel verilerin nas\u0131l kullan\u0131laca\u011f\u0131na dair iyi bir \u00f6rnek, dijital giyilebilir cihazlar \u00fcreten bir \u015firket olan Strava&#8217;dan geliyor. Bir kullan\u0131c\u0131n\u0131n bir g\u00fcnde ka\u00e7 dakika aktif oldu\u011fu, bir oturumda ka\u00e7 kilometre ko\u015ftu\u011fu gibi son derece \u00f6zelle\u015ftirilmi\u015f kullan\u0131c\u0131 yolculuklar\u0131n\u0131 tan\u0131mlayan \u00f6l\u00e7\u00fcmler yap\u0131yorlar. Bu zordur ve yaln\u0131zca egzoz verileri kullan\u0131ld\u0131\u011f\u0131nda iyi \u00e7al\u0131\u015f\u0131r, ancak Veri Olu\u015fturma ile bunu yapmak kolayd\u0131r.<\/em><\/p>\n\n<h2 class=\"wp-block-heading\">Sonu\u00e7<\/h2>\n\n<p>Davran\u0131\u015fsal veriler; eylemler, etkile\u015fimler, kat\u0131l\u0131m, niyet ve sonu\u00e7lar aras\u0131ndaki ba\u011flant\u0131lar\u0131 g\u00f6steren de\u011ferli bir kaynakt\u0131r. Bu \u00e7ok geni\u015f veya genel olabilece\u011fi gibi, kullan\u0131c\u0131lar\u0131n ve olaylar\u0131n giderek daha spesifik \u00f6zelliklerine de bakabilir.  <\/p>\n\n<p>\u0130\u015fletmeler ve kurulu\u015flar, davran\u0131\u015fsal verilerinden dikkatli bir \u015fekilde yaln\u0131zca birka\u00e7 sonu\u00e7 \u00e7\u0131karmal\u0131 veya \u00e7ok fazla iddiada bulunmamal\u0131d\u0131r. Veriler, makine \u00f6\u011frenimi modelleri gibi sistemleri e\u011fitmek i\u00e7in kullan\u0131l\u0131yorsa, ayr\u0131mc\u0131l\u0131k ve di\u011fer \u00f6nyarg\u0131 t\u00fcrlerinden ka\u00e7\u0131nmak i\u00e7in kullan\u0131c\u0131 \u00f6zelliklerine dikkatle bak\u0131lmal\u0131d\u0131r.<\/p>\n\n<p>QuestionPro&#8217;nun i\u015flevleri basit bir anket program\u0131n\u0131n \u00e7ok \u00f6tesine ge\u00e7er. Ekonominin her alan\u0131 ve her sorun i\u00e7in bir \u00e7\u00f6z\u00fcm\u00fcm\u00fcz var. Ayr\u0131ca, ara\u015ft\u0131rma havuzumuz olan Insights Hub gibi veri y\u00f6netimi i\u00e7in ara\u00e7lar sunuyoruz.<\/p>\n\n<p><\/p><p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/cx\/cx-reputation\/\" target=\"_blank\" rel=\"noopener\">\n  <button>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/button>\n<\/a>       <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1063&amp;sourceRef=blog\" target=\"_blank\" rel=\"noopener\">\n  <button>\u00dcCRETS\u0130Z DENEME<\/button>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kurulu\u015flar, t\u00fcketici sat\u0131n alma kal\u0131plar\u0131 hakk\u0131nda bilgi edinmek i\u00e7in denenmi\u015f ve do\u011fru m\u00fc\u015fteri davran\u0131\u015f\u0131 g\u00f6zlemleme y\u00f6ntemini kullan\u0131r. Hedef kitlenizi anlamak, [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":774604,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1114],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Davran\u0131\u015fsal veriler: Nedir, \u00d6nemi, T\u00fcrleri ve \u00d6rnekleri<\/title>\n<meta name=\"description\" content=\"Davran\u0131\u015fsal veriler, bir m\u00fc\u015fteri bir i\u015fletme ile etkile\u015fime girdi\u011finde toplan\u0131r. Davran\u0131\u015fsal verileri, \u00f6nemini, t\u00fcrlerini ve \u00f6rneklerini a\u00e7\u0131klayaca\u011f\u0131z.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/tr\/davranissal-veriler-nedir-onemi-turleri-ve-ornekleri\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Davran\u0131\u015fsal veriler: Nedir, \u00d6nemi, T\u00fcrleri ve \u00d6rnekleri\" \/>\n<meta property=\"og:description\" content=\"Davran\u0131\u015fsal veriler, bir m\u00fc\u015fteri bir i\u015fletme ile etkile\u015fime girdi\u011finde toplan\u0131r. Davran\u0131\u015fsal verileri, \u00f6nemini, t\u00fcrlerini ve \u00f6rneklerini a\u00e7\u0131klayaca\u011f\u0131z.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/tr\/davranissal-veriler-nedir-onemi-turleri-ve-ornekleri\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-17T18:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-05T18:27:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2023\/01\/behavioral-data.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2100\" \/>\n\t<meta property=\"og:image:height\" content=\"1254\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fabyio Villegas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fabyio Villegas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/davranissal-veriler-nedir-onemi-turleri-ve-ornekleri\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/davranissal-veriler-nedir-onemi-turleri-ve-ornekleri\/\"},\"author\":{\"name\":\"Fabyio Villegas\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/4f0c1596eb1a64b215717f16e263068d\"},\"headline\":\"Davran\u0131\u015fsal veriler: Nedir, \u00d6nemi, T\u00fcrleri ve \u00d6rnekleri\",\"datePublished\":\"2023-01-17T18:00:00+00:00\",\"dateModified\":\"2023-05-05T18:27:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/davranissal-veriler-nedir-onemi-turleri-ve-ornekleri\/\"},\"wordCount\":1206,\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#organization\"},\"articleSection\":[\"Pazar Ara\u015ft\u0131rmas\u0131\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/davranissal-veriler-nedir-onemi-turleri-ve-ornekleri\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/tr\/davranissal-veriler-nedir-onemi-turleri-ve-ornekleri\/\",\"name\":\"Davran\u0131\u015fsal veriler: Nedir, \u00d6nemi, T\u00fcrleri ve \u00d6rnekleri\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#website\"},\"datePublished\":\"2023-01-17T18:00:00+00:00\",\"dateModified\":\"2023-05-05T18:27:26+00:00\",\"description\":\"Davran\u0131\u015fsal veriler, bir m\u00fc\u015fteri bir i\u015fletme ile etkile\u015fime girdi\u011finde toplan\u0131r. Davran\u0131\u015fsal verileri, \u00f6nemini, t\u00fcrlerini ve \u00f6rneklerini a\u00e7\u0131klayaca\u011f\u0131z.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/davranissal-veriler-nedir-onemi-turleri-ve-ornekleri\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.questionpro.com\/blog\/tr\/davranissal-veriler-nedir-onemi-turleri-ve-ornekleri\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/davranissal-veriler-nedir-onemi-turleri-ve-ornekleri\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Ev\",\"item\":\"https:\/\/www.questionpro.com\/blog\/tr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pazar Ara\u015ft\u0131rmas\u0131\",\"item\":\"https:\/\/www.questionpro.com\/blog\/tr\/category\/pazar-arastirmasi-tr\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Davran\u0131\u015fsal veriler: Nedir, \u00d6nemi, T\u00fcrleri ve \u00d6rnekleri\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#website\",\"url\":\"https:\/\/www.questionpro.com\/blog\/tr\/\",\"name\":\"QuestionPro\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.questionpro.com\/blog\/tr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"tr\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#organization\",\"name\":\"QuestionPro\",\"url\":\"https:\/\/www.questionpro.com\/blog\/tr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"contentUrl\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"caption\":\"QuestionPro\"},\"image\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/questionpro\",\"https:\/\/twitter.com\/questionpro\",\"https:\/\/www.linkedin.com\/company\/questionpro\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/4f0c1596eb1a64b215717f16e263068d\",\"name\":\"Fabyio Villegas\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c1eda364265c66792ad93d208502b662?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c1eda364265c66792ad93d208502b662?s=96&d=mm&r=g\",\"caption\":\"Fabyio Villegas\"},\"description\":\"Copywriter and SEO Specialist. With over 11 years of experience in Digital Marketing and Educational Content Curation.\",\"url\":\"https:\/\/www.questionpro.com\/blog\/tr\/author\/fabiola\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Davran\u0131\u015fsal veriler: Nedir, \u00d6nemi, T\u00fcrleri ve \u00d6rnekleri","description":"Davran\u0131\u015fsal veriler, bir m\u00fc\u015fteri bir i\u015fletme ile etkile\u015fime girdi\u011finde toplan\u0131r. Davran\u0131\u015fsal verileri, \u00f6nemini, t\u00fcrlerini ve \u00f6rneklerini a\u00e7\u0131klayaca\u011f\u0131z.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.questionpro.com\/blog\/tr\/davranissal-veriler-nedir-onemi-turleri-ve-ornekleri\/","og_locale":"tr_TR","og_type":"article","og_title":"Davran\u0131\u015fsal veriler: Nedir, \u00d6nemi, T\u00fcrleri ve \u00d6rnekleri","og_description":"Davran\u0131\u015fsal veriler, bir m\u00fc\u015fteri bir i\u015fletme ile etkile\u015fime girdi\u011finde toplan\u0131r. Davran\u0131\u015fsal verileri, \u00f6nemini, t\u00fcrlerini ve \u00f6rneklerini a\u00e7\u0131klayaca\u011f\u0131z.","og_url":"https:\/\/www.questionpro.com\/blog\/tr\/davranissal-veriler-nedir-onemi-turleri-ve-ornekleri\/","og_site_name":"QuestionPro","article_publisher":"https:\/\/www.facebook.com\/questionpro","article_published_time":"2023-01-17T18:00:00+00:00","article_modified_time":"2023-05-05T18:27:26+00:00","og_image":[{"width":2100,"height":1254,"url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2023\/01\/behavioral-data.jpg","type":"image\/jpeg"}],"author":"Fabyio Villegas","twitter_card":"summary_large_image","twitter_creator":"@questionpro","twitter_site":"@questionpro","twitter_misc":{"Yazan:":"Fabyio Villegas","Tahmini okuma s\u00fcresi":"6 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.questionpro.com\/blog\/tr\/davranissal-veriler-nedir-onemi-turleri-ve-ornekleri\/#article","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/davranissal-veriler-nedir-onemi-turleri-ve-ornekleri\/"},"author":{"name":"Fabyio Villegas","@id":"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/4f0c1596eb1a64b215717f16e263068d"},"headline":"Davran\u0131\u015fsal veriler: Nedir, \u00d6nemi, T\u00fcrleri ve \u00d6rnekleri","datePublished":"2023-01-17T18:00:00+00:00","dateModified":"2023-05-05T18:27:26+00:00","mainEntityOfPage":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/davranissal-veriler-nedir-onemi-turleri-ve-ornekleri\/"},"wordCount":1206,"publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/#organization"},"articleSection":["Pazar Ara\u015ft\u0131rmas\u0131"],"inLanguage":"tr"},{"@type":"WebPage","@id":"https:\/\/www.questionpro.com\/blog\/tr\/davranissal-veriler-nedir-onemi-turleri-ve-ornekleri\/","url":"https:\/\/www.questionpro.com\/blog\/tr\/davranissal-veriler-nedir-onemi-turleri-ve-ornekleri\/","name":"Davran\u0131\u015fsal veriler: Nedir, \u00d6nemi, T\u00fcrleri ve \u00d6rnekleri","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/#website"},"datePublished":"2023-01-17T18:00:00+00:00","dateModified":"2023-05-05T18:27:26+00:00","description":"Davran\u0131\u015fsal veriler, bir m\u00fc\u015fteri bir i\u015fletme ile etkile\u015fime girdi\u011finde toplan\u0131r. Davran\u0131\u015fsal verileri, \u00f6nemini, t\u00fcrlerini ve \u00f6rneklerini a\u00e7\u0131klayaca\u011f\u0131z.","breadcrumb":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/davranissal-veriler-nedir-onemi-turleri-ve-ornekleri\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.questionpro.com\/blog\/tr\/davranissal-veriler-nedir-onemi-turleri-ve-ornekleri\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.questionpro.com\/blog\/tr\/davranissal-veriler-nedir-onemi-turleri-ve-ornekleri\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Ev","item":"https:\/\/www.questionpro.com\/blog\/tr\/"},{"@type":"ListItem","position":2,"name":"Pazar Ara\u015ft\u0131rmas\u0131","item":"https:\/\/www.questionpro.com\/blog\/tr\/category\/pazar-arastirmasi-tr\/"},{"@type":"ListItem","position":3,"name":"Davran\u0131\u015fsal veriler: Nedir, \u00d6nemi, T\u00fcrleri ve \u00d6rnekleri"}]},{"@type":"WebSite","@id":"https:\/\/www.questionpro.com\/blog\/tr\/#website","url":"https:\/\/www.questionpro.com\/blog\/tr\/","name":"QuestionPro","description":"","publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.questionpro.com\/blog\/tr\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"tr"},{"@type":"Organization","@id":"https:\/\/www.questionpro.com\/blog\/tr\/#organization","name":"QuestionPro","url":"https:\/\/www.questionpro.com\/blog\/tr\/","logo":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/logo\/image\/","url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","contentUrl":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","caption":"QuestionPro"},"image":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/questionpro","https:\/\/twitter.com\/questionpro","https:\/\/www.linkedin.com\/company\/questionpro\/"]},{"@type":"Person","@id":"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/4f0c1596eb1a64b215717f16e263068d","name":"Fabyio Villegas","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c1eda364265c66792ad93d208502b662?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c1eda364265c66792ad93d208502b662?s=96&d=mm&r=g","caption":"Fabyio Villegas"},"description":"Copywriter and SEO Specialist. With over 11 years of experience in Digital Marketing and Educational Content Curation.","url":"https:\/\/www.questionpro.com\/blog\/tr\/author\/fabiola\/"}]}},"featured_image_src":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2023\/01\/behavioral-data.jpg","featured_image_src_square":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2023\/01\/behavioral-data.jpg","author_info":{"display_name":"Fabyio Villegas","author_link":"https:\/\/www.questionpro.com\/blog\/tr\/author\/fabiola\/"},"_links":{"self":[{"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/posts\/790081"}],"collection":[{"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/users\/49"}],"replies":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/comments?post=790081"}],"version-history":[{"count":1,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/posts\/790081\/revisions"}],"predecessor-version":[{"id":790085,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/posts\/790081\/revisions\/790085"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/media\/774604"}],"wp:attachment":[{"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/media?parent=790081"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/categories?post=790081"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/tags?post=790081"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}