{"id":792675,"date":"2022-12-25T11:00:00","date_gmt":"2022-12-25T18:00:00","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/sosyal-dinleme-nedir-ve-nasil-dogru-yapilir\/"},"modified":"2023-05-19T17:27:00","modified_gmt":"2023-05-19T17:27:00","slug":"sosyal-dinleme-nedir-ve-nasil-dogru-yapilir","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/sosyal-dinleme-nedir-ve-nasil-dogru-yapilir\/","title":{"rendered":"Sosyal Dinleme: Nedir ve Nas\u0131l Do\u011fru Yap\u0131l\u0131r?"},"content":{"rendered":"\n<p>Bir i\u015fletme olarak, hedef kitlenizin markan\u0131z\u0131, \u00fcr\u00fcnlerinizi ve hizmetlerinizi nas\u0131l alg\u0131lad\u0131\u011f\u0131n\u0131 ve belki de en \u00f6nemlisi, yorumlarda, bloglarda ve sosyal medyada hakk\u0131n\u0131zda ne s\u00f6ylediklerini anlamak \u00e7ok \u00f6nemlidir. Sosyal dinleme hakk\u0131nda konu\u015fal\u0131m.<\/p>\n\n<p>Sosyal dinlemeyi markala\u015fma stratejinize dahil ederek, firman\u0131z\u0131n hedef kitlesinin ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lad\u0131\u011f\u0131ndan emin olabilirsiniz. Sosyal dinleme, markalar\u0131n \u00e7evrimi\u00e7i ba\u015far\u0131 elde etmesini ve m\u00fc\u015fteriler aras\u0131nda olumlu bir itibar kazanmas\u0131n\u0131 sa\u011flar.<\/p>\n\n<p>Bir sosyal dinleme stratejiniz varsa, en de\u011ferli i\u015f kurma verilerinden baz\u0131lar\u0131ndan yararlanabilirsiniz.<\/p>\n\n<p>Bu blog sosyal dinlemenin ne oldu\u011funu, neden \u00f6nemli oldu\u011funu ve nas\u0131l yap\u0131laca\u011f\u0131n\u0131 a\u00e7\u0131kl\u0131yor.<br\/><\/p>\n\n<div class=\"tags-wrap\">\n<p class=\"content-index\" style=\"margin-top: 0;\">\u0130\u00e7erik Dizini<\/p>\n\n<ol style=\"font-weight: 400; margin: 0 30px; line-height: 22px;\">\n \t<li><a href=\"#what_is_social_listening?\">Sosyal dinleme nedir?<\/a><\/li>\n \t<li><a href=\"#importance_of_social_listening\">Sosyal dinlemenin \u00f6nemi<\/a><\/li>\n \t<li><a href=\"#way_to_do_social_listening\">Sosyal dinleme yapman\u0131n yolu<\/a><\/li>\n \t<li><a href=\"#conclusion\">Sonu\u00e7<\/a><\/li>\n<\/ol>\n<\/div>\n\n<h2 class=\"wp-block-heading\" id=\"what_is_social_listening?\">Sosyal dinleme nedir?<\/h2>\n\n<p>Sosyal medya dinleme olarak da bilinen sosyal dinleme, bir \u015firket, ki\u015filer, \u00fcr\u00fcn veya marka hakk\u0131nda internette neler s\u00f6ylendi\u011fini bulma ve de\u011ferlendirme y\u00f6ntemidir.<\/p>\n\n<p>Sosyal dinleme, sosyal medya platformlar\u0131n\u0131 \u015firketinizle ilgili bahsedenler ve konu\u015fmalar i\u00e7in izlemeyi ve ard\u0131ndan harekete ge\u00e7me f\u0131rsatlar\u0131n\u0131 belirlemek i\u00e7in bunlar\u0131 i\u00e7g\u00f6r\u00fcler i\u00e7in de\u011ferlendirmeyi gerektirir.<\/p>\n\n<p>\u0130ki ad\u0131mdan olu\u015fur:<\/p>\n\n<p><strong>1. Ad\u0131m:<\/strong> Sosyal medya sitelerinde \u015firketinizin ad\u0131n\u0131n, rakip markalar\u0131n, \u00fcr\u00fcnlerin ve sekt\u00f6rle ilgili anahtar kelimelerin referanslar\u0131n\u0131 takip edin.<\/p>\n\n<p><strong>Ad\u0131m 2:<\/strong> \u00d6\u011frendikleriniz i\u00e7in pratik uygulamalar bulmak \u00fczere verileri inceleyin. Bu, memnun bir t\u00fcketiciye te\u015fekk\u00fcr etmek kadar basit veya i\u015fletmenizin konumunu tamamen de\u011fi\u015ftirmek kadar karma\u015f\u0131k olabilir.<\/p>\n\n<p><em>\u00d6rne\u011fin, sosyal medya takibi, \u015firketinizin m\u00fc\u015fteri deste\u011fi konusunda m\u00fckemmel yorumlar ald\u0131\u011f\u0131n\u0131 ortaya koyar. Sosyal dinleme sayesinde hangi i\u015fletmelerin ola\u011fan\u00fcst\u00fc m\u00fc\u015fteri hizmetleriyle en \u00e7ok ilgi g\u00f6rd\u00fc\u011f\u00fcn\u00fc \u00f6\u011frenebilirsiniz.<\/em><\/p>\n\n<p>Bu, perakende \u00e7al\u0131\u015fan\u0131n\u0131n m\u00fc\u015fterilere yard\u0131m etmeye olan ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 g\u00f6sterir. Ekibin s\u0131k\u0131 \u00e7al\u0131\u015fmas\u0131n\u0131 bir bonus veya \u00f6d\u00fclle \u00f6d\u00fcllendirebilir ve bunu di\u011fer konumlar\u0131 ve ekipleri motive etmek i\u00e7in kullanabilirsiniz. M\u00fc\u015fteriler, personel ve kurumunuz i\u00e7in bir kazan-kazan durumu.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"importance_of_social_listening\">Sosyal dinlemenin \u00f6nemi<\/h2>\n\n<p>Sosyal dinleme, hedef kitlenizin i\u015fletmeniz ve markan\u0131z hakk\u0131ndaki d\u00fc\u015f\u00fcncelerini belirlemenize yard\u0131mc\u0131 olacakt\u0131r. Bu bilgilerle markan\u0131z\u0131, <a href=\"https:\/\/www.questionpro.com\/blog\/customer-service\/\">m\u00fc\u015fteri hizmet<\/a>lerinizi ve hatta \u00fcr\u00fcn veya hizmetlerinizi de\u011fi\u015ftirebilir ve geli\u015ftirebilirsiniz.<\/p>\n\n<p>Sosyal dinlemeden \u00f6\u011frendiklerinizi kampanyalar yapmak, alakal\u0131 ve heyecan verici i\u00e7erikler g\u00f6ndermek, \u00f6nemli e\u011fitim yaz\u0131lar\u0131 yazmak, rakiplerinizin neyi daha iyi yapt\u0131\u011f\u0131n\u0131 anlamak ve <a href=\"https:\/\/www.questionpro.com\/blog\/brand-ambassadors\/\">marka el\u00e7ileri<\/a> se\u00e7mek i\u00e7in kullanabilirsiniz.<\/p>\n\n<p>\u0130\u015fte di\u011fer insanlar\u0131 dinlemenin neden \u00f6nemli oldu\u011funa dair birka\u00e7 neden daha:<\/p>\n\n<ul>\n<li>M\u00fc\u015fterilerin nas\u0131l hissetti\u011fini bildi\u011finizi varsaymak yerine<\/li>\n<\/ul>\n\n<p>M\u00fc\u015fteri beklentilerini kar\u015f\u0131lad\u0131\u011f\u0131n\u0131zdan emin olmak i\u00e7in bu veriler, pazarlama ve operasyonel kaynaklar\u0131 daha etkili bir \u015fekilde tahsis etmenize yard\u0131mc\u0131 olacakt\u0131r. Varsay\u0131mlar, etkisiz kampanyalar ve y\u00f6ntemler i\u00e7in zaman, enerji ve kaynak harcanmas\u0131na yol a\u00e7abilir.<\/p>\n\n<ul>\n<li>\u015eirketinizin b\u00fcy\u00fcmesi belgelenebilir<\/li>\n<\/ul>\n\n<p>Markan\u0131zla ilgili belirli alg\u0131lar\u0131n geli\u015fimini izlemek i\u00e7in sosyal dinleme teknolojilerini kullanabilirsiniz. Ard\u0131ndan, ek \u00f6l\u00e7\u00fcmler ve \u00f6zel teknolojiler kullanarak bu tepe ve dip noktalar\u0131n\u0131 belirli bir nedene ba\u011flayabilirsiniz.<\/p>\n\n<p><em>\u00d6rne\u011fin, bir \u00fcr\u00fcn\u00fcn piyasaya s\u00fcr\u00fclmesinin ard\u0131ndan olumlu tutumlarda bir art\u0131\u015f oldu\u011funu fark edebilir ve markan\u0131z\u0131n son d\u00f6nemdeki b\u00fcy\u00fcmesinin nedeninin insanlar\u0131n \u00fcr\u00fcn\u00fcn\u00fcz\u00fc sevmesi oldu\u011funu g\u00f6sterebilirsiniz.<\/em><\/p>\n\n<ul>\n<li>M\u00fc\u015fterilerinizle daha g\u00fc\u00e7l\u00fc ba\u011flar kurabileceksiniz<\/li>\n<\/ul>\n\n<p>M\u00fc\u015fteriler, markalar\u0131n kendileriyle samimi ba\u011flar kurmas\u0131na de\u011fer verir. Markan\u0131z taraf\u0131ndan duyulduklar\u0131n\u0131 ve anla\u015f\u0131ld\u0131klar\u0131n\u0131 hissetmek ve harekete ge\u00e7ecek kadar \u00f6nemsedi\u011finizi bilmek isterler.<\/p>\n\n<p>M\u00fc\u015fteriler, sorular\u0131na yan\u0131t almak ve g\u00f6r\u00fc\u015flerine samimi (ve zaman zaman anlay\u0131\u015fl\u0131) bir \u015fekilde yan\u0131t vermek i\u00e7in favori \u015firketlerini ararlar.<\/p>\n\n<ul>\n<li>M\u00fc\u015fterileriniz \u00e7\u00f6z\u00fcm geli\u015ftirmenize yard\u0131mc\u0131 olabilir<\/li>\n<\/ul>\n\n<p>M\u00fc\u015fteri \u015fikayetleri \u00f6nemlidir, \u00e7\u00fcnk\u00fc bunlar\u0131 m\u00fc\u015fterilerinizi mutlu edecek ve i\u015fletmenize daha ba\u011fl\u0131 k\u0131lacak \u00e7\u00f6z\u00fcmler bulmak i\u00e7in kullanabilirsiniz.<\/p>\n\n<p><em>\u00d6rne\u011fin, sosyal dinleme, m\u00fc\u015fterilerinizin canl\u0131 web seminerlerinizin h\u0131zla t\u00fckenmesinden ve kat\u0131l\u0131m\u0131n zor olmas\u0131ndan memnun olmad\u0131klar\u0131n\u0131 ortaya \u00e7\u0131karabilir.<\/em><\/p>\n\n<p>Bu bilgiyle, m\u00fc\u015fterilerinize sunumunuzu sunarak ya da daha sonra izlemeleri i\u00e7in web seminerini kaydederek bilgiyi nas\u0131l alabileceklerini bulabilirsiniz.<\/p>\n\n<ul>\n<li>Yerle\u015fik i\u00e7eri\u011finiz var.<\/li>\n<\/ul>\n\n<p>Sosyal dinleme sayesinde insanlar\u0131n \u015firketiniz hakk\u0131nda neler s\u00f6yledi\u011fini g\u00f6rebilirsiniz; bu da sizi i\u00e7erik pazarlama takviminiz i\u00e7in t\u00fcketicilerinizin katk\u0131da bulundu\u011fu baz\u0131 harika <a href=\"https:\/\/www.questionpro.com\/blog\/26-practical-marketing-ideas-that-require-research\/\">pazarlama fikirlerine<\/a> g\u00f6t\u00fcrebilir.<\/p>\n\n<p>Ger\u00e7ek insanlar\u0131n \u00fcr\u00fcnlerinizi nas\u0131l kulland\u0131\u011f\u0131n\u0131 ger\u00e7ekten g\u00f6stermek i\u00e7in, i\u00e7erik stratejinizin bir par\u00e7as\u0131 olarak kullan\u0131c\u0131 taraf\u0131ndan olu\u015fturulan materyalleri dahil etmeniz gerekir.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"way_to_do_social_listening\">Sosyal Dinleme Nas\u0131l Yap\u0131l\u0131r?<\/h2>\n\n<p>Dinleme prosed\u00fcr\u00fc nispeten basittir, ancak uygun marka izleme ekipman\u0131na ihtiyac\u0131n\u0131z olacakt\u0131r. Elbette bunu manuel olarak da yapabilirsiniz, ancak bu \u00e7ok daha uzun s\u00fcrer ve daha az verimli olur.<\/p>\n\n<p>\u0130\u015fte sosyal dinleme stratejinizi olu\u015fturman\u0131n 6 a\u015famas\u0131.<\/p>\n\n<ol>\n<li>Hedeflerinizi planlay\u0131n ve sosyal medya profilleri olu\u015fturup s\u00fcrd\u00fcr\u00fcn<\/li>\n<\/ol>\n\n<p>\u00d6ncelikle hedeflerinizi tan\u0131mlamak i\u00e7in biraz zaman harcay\u0131n. Sosyal dinlemeyi kullanmak i\u00e7in \u00e7e\u015fitli nedenler vard\u0131r. Odak kolayca kaybolabilir. Hedeflerinizi a\u00e7\u0131k\u00e7a belirtme ihtiyac\u0131 buradan kaynaklanmaktad\u0131r. Elbette, hedefleriniz zaman i\u00e7inde de\u011fi\u015febilir.<\/p>\n\n<p>Hen\u00fcz yapmad\u0131ysan\u0131z, m\u00fc\u015fterilerinizin bulunabilece\u011fi sosyal medya platformlar\u0131nda profiller olu\u015fturun ve sa\u011flam bir \u00e7evrimi\u00e7i varl\u0131\u011fa sahip oldu\u011funuzdan emin olmak i\u00e7in ilgi \u00e7ekici i\u00e7erikler yay\u0131nlayarak onlarla etkile\u015fime ge\u00e7in.<\/p>\n\n<p>Genel pazarlama stratejiniz her birinde varl\u0131k g\u00f6stermenize izin vermese bile m\u00fc\u015fterilerinizin aktif oldu\u011fu platformlara kat\u0131lmaya istekli olun.<\/p>\n\n<ol start=\"2\">\n<li>Sosyal dinleme i\u00e7in bir ara\u00e7 se\u00e7in<\/li>\n<\/ol>\n\n<p>Sosyal dinlemeyi manuel olarak ger\u00e7ekle\u015ftirebilir ve sosyal medya a\u011flar\u0131n\u0131 kayda de\u011fer bahsedenler i\u00e7in tarayabilirsiniz, ancak bu y\u00f6ntem etkili midir? Hay\u0131r. Bu uzun zaman alacakt\u0131r ve baz\u0131 \u00f6nemli g\u00f6nderileri ka\u00e7\u0131rma riskiniz vard\u0131r.<\/p>\n\n<p>Otomatik ara\u00e7larla sosyal medyadaki en yayg\u0131n ve \u00f6nemli bahsedenleri bulabilirsiniz.<\/p>\n\n<p>Bu nedenle, hedefleriniz belirlendikten sonra i\u015fin \u00e7o\u011funu halledecek arac\u0131 se\u00e7mek \u00e7ok \u00f6nemlidir. Genellikle, bir arac\u0131 sat\u0131n almadan \u00f6nce denemek i\u00e7in bir deneme s\u00fcr\u00fcm\u00fcne kaydolabilirsiniz.<\/p>\n\n<p>\u0130deal arac\u0131 ararken bu 5 unsuru kontrol edin:<\/p>\n\n<ul>\n<li>Analiz edilen kaynak say\u0131s\u0131<\/li>\n\n\n\n<li>Hedeflerinize ula\u015fman\u0131zda size yard\u0131mc\u0131 olacak \u00f6zellikler<\/li>\n\n\n\n<li>Ekonomik fiyatland\u0131rma<\/li>\n\n\n\n<li>Ara\u00e7lar\u0131 inceleyen web sitelerine yap\u0131lan yorumlar<\/li>\n\n\n\n<li>m\u00fc\u015fteri hizmetleri i\u00e7in \u00e7\u00f6z\u00fcm<br\/><\/li>\n<\/ul>\n\n<ol start=\"3\">\n<li>\u0130zlemek istedi\u011finiz anahtar kelimeleri se\u00e7in<\/li>\n<\/ol>\n\n<p>Marka isimleri, hashtag&#8217;ler, belirli anahtar kelimeler ve kelime \u00f6bekleri, sosyal medya dinleme sistemlerinin izleyebildi\u011fi mention&#8217;larda bulunabilir. Ne g\u00f6rmek istedi\u011finize \u015fimdi karar verin. Hedeflerinizi destekleyen terimler se\u00e7in.<\/p>\n\n<p>O zaman d\u00fc\u015f\u00fcn\u00fcn:<\/p>\n\n<ul>\n<li>\u0130\u015fletmenizin, \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn veya hizmetinizin ad\u0131<\/li>\n\n\n\n<li>\u0130\u015fletmenizin hashtag&#8217;i<\/li>\n\n\n\n<li>Benzersiz kampanya hashtaginiz<\/li>\n\n\n\n<li>CEO&#8217;nuzun veya tan\u0131nm\u0131\u015f ba\u015fka bir \u00e7al\u0131\u015fan\u0131n\u0131z\u0131n ad\u0131<\/li>\n\n\n\n<li>Sekt\u00f6r\u00fcn\u00fczle ili\u015fkili anahtar kelimeler.<br\/><\/li>\n<\/ul>\n\n<ol start=\"4\">\n<li>\u0130zleme i\u00e7in bir proje olu\u015fturun<\/li>\n<\/ol>\n\n<p>Bir izleme projesi olu\u015fturmak \u00e7ok kolay. Proje olu\u015fturma sihirbaz\u0131 a\u015fa\u011f\u0131da g\u00f6r\u00fcnt\u00fclenmektedir. Bir projenin \u00e7al\u0131\u015ft\u0131r\u0131labilmesi i\u00e7in bir \u00f6\u011fenin ayarlanmas\u0131 gerekir:<\/p>\n\n<p><strong>Anahtar Kelime:<\/strong> Projenizin veri toplayaca\u011f\u0131 ana kelime, hashtag veya ifade.<\/p>\n\n<h4 class=\"wp-block-heading\">\u0130leri d\u00fczey kullan\u0131c\u0131lar i\u00e7in ekstra ayarlar:<\/h4>\n\n<ul>\n<li>Proje ad\u0131<\/li>\n\n\n\n<li>Gerekli anahtar kelimeler (ek anahtar kelimeler): Bahsin toplanmas\u0131 i\u00e7in bunlar\u0131n her biri g\u00f6r\u00fcnmelidir (se\u00e7enek)<\/li>\n<\/ul>\n\n<ul>\n<li>Hari\u00e7 tutulan anahtar kelimeler (Ek anahtar kelimeler): Bahis toplanacaksa bunlardan hi\u00e7biri g\u00f6r\u00fcnemez.<\/li>\n\n\n\n<li>Dil  <\/li>\n\n\n\n<li>Kaynak  <\/li>\n\n\n\n<li>Raporlar ve bildirimler<br\/><\/li>\n<\/ul>\n\n<ol start=\"5\">\n<li>Sosyal dinlemeden elde etti\u011finiz verileri kullan\u0131n<\/li>\n<\/ol>\n\n<p>Projeyi belirledikten sonra s\u0131ra sosyal dinleme verilerini incelemeye geldi. Anahtar kelimelerinizden sosyal a\u011f sitelerinde bahsedildi\u011finde Bahsedilenler sekmesinde sonu\u00e7lar\u0131 g\u00f6rmeye ba\u015flayacaks\u0131n\u0131z.<\/p>\n\n<p>Hemen ba\u015flayarak \u015funlar\u0131 yapabilirsiniz:<\/p>\n\n<ul>\n<li>Sizi oraya g\u00f6t\u00fcrecek olan mention&#8217;lara t\u0131klayarak sosyal medyada hemen yan\u0131t verebilirsiniz.<\/li>\n\n\n\n<li>En etkili sosyal medya a\u011flar\u0131n\u0131 se\u00e7mek i\u00e7in, genel olarak en \u00e7ok bahsi ge\u00e7en kaynaklar\u0131 bulun.<\/li>\n\n\n\n<li>En \u00e7ok be\u011fenilen ve \u00f6nemli olan s\u00f6zlere \u00f6ncelik verin.<\/li>\n\n\n\n<li>Her bahsin tonunu do\u011frulay\u0131n, b\u00f6ylece k\u00f6t\u00fc yorumlara hemen yan\u0131t verebilirsiniz.<br\/><\/li>\n<\/ul>\n\n<ol start=\"6\">\n<li>Optimize edin, geni\u015fletin ve devam edin<\/li>\n<\/ol>\n\n<p>\u0130nsanlar\u0131n \u00e7evrimi\u00e7i ortamda neler s\u00f6yledi\u011fini takip etmek ve bulgulara dayal\u0131 eylem planlar\u0131 geli\u015ftirmek sosyal dinlemenin bir bile\u015fenidir.<\/p>\n\n<p>Operasyon, pazarlama ve di\u011fer \u00f6nemli departmanlar\u0131n y\u00f6neticileriyle d\u00fczenli toplant\u0131lar planlamak i\u00e7in sosyal medyay\u0131 ne s\u0131kl\u0131kla izleyece\u011finize dair bir plan yap\u0131n.<\/p>\n\n<p>Ekip, i\u015fletmenin mevcut \u00e7evrimi\u00e7i duyarl\u0131l\u0131\u011f\u0131 geli\u015ftirmek, yeni m\u00fc\u015fterilerin sadakatini kazanmak veya bir sorunu ele almak i\u00e7in neler yapabilece\u011fini belirlemek i\u00e7in sosyal dinleme ve izleme raporlar\u0131n\u0131n bulgular\u0131n\u0131 de\u011ferlendirebilir.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\">Sonu\u00e7<\/h2>\n\n<p>Sosyal dinleme, istatistikleri izlemekten daha fazlas\u0131n\u0131 i\u00e7erir. Her \u015fey mevcut ve potansiyel m\u00fc\u015fterilerinizin sizden ne istedi\u011fini ve bu talepleri nas\u0131l daha iyi kar\u015f\u0131layabilece\u011finizi \u00f6\u011frenmekle ilgilidir.  <\/p>\n\n<p>Sadece belirli ifadeler yerine yinelenen kal\u0131plar\u0131 ve e\u011filimleri inceledi\u011finizden emin olun. Bu geni\u015f bulgular, gelecek stratejinizi \u00f6nemli \u00f6l\u00e7\u00fcde etkiler.<\/p>\n\n<p>Art\u0131k sosyal dinlemenin \u00f6nemini daha iyi anlam\u0131\u015f ve bunu mevcut pazarlama stratejinize nas\u0131l dahil edece\u011finiz konusunda baz\u0131 y\u00f6nergelere sahip olmal\u0131s\u0131n\u0131z.<\/p>\n\n<p><strong>QuestionPro<\/strong> &#8216;da ara\u015ft\u0131rmac\u0131lara anket yaz\u0131l\u0131m\u0131m\u0131z gibi veri toplama ara\u00e7lar\u0131na ve herhangi bir uzun ara\u015ft\u0131rma \u00e7abas\u0131nda kullan\u0131labilecek bir i\u00e7g\u00f6r\u00fc veritaban\u0131na eri\u015fim sa\u011fl\u0131yoruz. Bir tan\u0131t\u0131m g\u00f6rmek veya daha fazla bilgi edinmek i\u00e7in Insight Hub&#8217;\u0131 ziyaret etmelisiniz.<\/p>\n\n<p><\/p><p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/research-edition-survey-software\/\" target=\"_blank\" rel=\"noopener\">\n  <button>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/button>\n<\/a>       <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1053&amp;sourceRef=blog\" target=\"_blank\" rel=\"noopener\">\n  <button>\u00dcCRETS\u0130Z DENEME<\/button>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bir i\u015fletme olarak, hedef kitlenizin markan\u0131z\u0131, \u00fcr\u00fcnlerinizi ve hizmetlerinizi nas\u0131l alg\u0131lad\u0131\u011f\u0131n\u0131 ve belki de en \u00f6nemlisi, yorumlarda, bloglarda ve sosyal [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":767875,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[203,1114],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sosyal Dinleme: Nedir ve Nas\u0131l Do\u011fru Yap\u0131l\u0131r? | QuestionPro<\/title>\n<meta name=\"description\" content=\"Sosyal dinleme, hedef kitlenizin \u015firketinizi ve markan\u0131z\u0131 nas\u0131l alg\u0131lad\u0131\u011f\u0131n\u0131 daha iyi anlaman\u0131za yard\u0131mc\u0131 olacakt\u0131r. 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