{"id":792736,"date":"2023-01-18T11:00:00","date_gmt":"2023-01-18T18:00:00","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/prosumer-nedir-ozellikleri-is-dunyasindaki-onemi\/"},"modified":"2023-05-19T17:34:17","modified_gmt":"2023-05-19T17:34:17","slug":"prosumer-nedir-ozellikleri-is-dunyasindaki-onemi","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/prosumer-nedir-ozellikleri-is-dunyasindaki-onemi\/","title":{"rendered":"Prosumer: Nedir, \u00d6zellikleri + \u0130\u015f D\u00fcnyas\u0131ndaki \u00d6nemi"},"content":{"rendered":"\n<p>\u015eirketler, m\u00fc\u015fterilerin ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131layan \u00fcr\u00fcnler \u00fcretmeye \u00e7al\u0131\u015f\u0131r. Ancak bunu yapmak i\u00e7in insanlarla ba\u011flant\u0131 kurman\u0131z gerekir; bu da onlarla konu\u015fmay\u0131 ve ne d\u00fc\u015f\u00fcnd\u00fcklerini \u00f6\u011frenmeyi kolayla\u015ft\u0131r\u0131r. Bu, yeni ve ki\u015fiselle\u015ftirilmi\u015f \u00fcr\u00fcnler olu\u015fturman\u0131z\u0131 sa\u011flar. Profesyonel t\u00fcketici hakk\u0131nda konu\u015fal\u0131m.  <\/p>\n\n<p>B\u00fcy\u00fck i\u015fletmeler art\u0131k \u00f6zelle\u015ftirme kavram\u0131n\u0131 benimsiyor. T\u00fcketici talebi bu konuda \u00f6nemli bir g\u00fc\u00e7t\u00fcr ve sekt\u00f6rden sekt\u00f6re \u00f6nemli farkl\u0131l\u0131klar g\u00f6stermektedir.<\/p>\n\n<p>Bir prosumer, \u00fcr\u00fcn ve t\u00fcketici kavramlar\u0131n\u0131 birle\u015ftirir. T\u00fcketici olan ve bir kurulu\u015fun hizmet veya mallar\u0131n\u0131n tasar\u0131m s\u00fcrecine kat\u0131lan kullan\u0131c\u0131lar\u0131 ifade eder. Alvin Toffler ilk olarak 1980 tarihli &#8216;\u00dc\u00e7\u00fcnc\u00fc Dalga&#8217; adl\u0131 kitab\u0131nda bundan bahsetmi\u015ftir.<\/p>\n\n<p>Bu makalede, prosumerin ne oldu\u011funu, neden \u00f6nemli olduklar\u0131n\u0131 ve i\u015fletmenize prosumer m\u00fc\u015fterileri nas\u0131l \u00e7ekebilece\u011finizi \u00f6\u011freneceksiniz.<\/p>\n\n<h2 class=\"wp-block-heading\">Profesyonel t\u00fcketici nedir?<\/h2>\n\n<p>T\u00fcketici, bir kurulu\u015fun \u00fcretti\u011fi hizmetler veya \u00fcr\u00fcnler hakk\u0131nda karar vermeye yard\u0131mc\u0131 olan bir t\u00fcketicidir. Ba\u015fka bir deyi\u015fle, \u00fcretici ve t\u00fcketicinin bir kar\u0131\u015f\u0131m\u0131d\u0131r.<\/p>\n\n<p>Bir t\u00fcketici, yeni \u00fcr\u00fcnlerin geli\u015ftirilmesine veya \u0130nternet \u00fczerinden markayla ilgili bilgilerin \u00fcretilmesine aktif olarak kat\u0131larak bir m\u00fc\u015fteriden daha fazlas\u0131 olmay\u0131 ama\u00e7lar.<\/p>\n\n<p>Sosyal medya, \u015firketle ileti\u015fim kurmalar\u0131n\u0131 ve daha iyi kararlar almalar\u0131na yard\u0131mc\u0131 olacak \u00e7ok say\u0131da de\u011ferli veri toplamalar\u0131n\u0131 sa\u011flad\u0131\u011f\u0131 i\u00e7in profesyonel t\u00fcketiciler b\u00fcy\u00fcm\u00fc\u015ft\u00fcr.<\/p>\n\n<blockquote class=\"wp-block-quote\">\n<p>Bir t\u00fcketiciyi daha iyi anlamak i\u00e7in nas\u0131l m\u00fc\u015fteri yolculu\u011fu haritas\u0131 olu\u015fturaca\u011f\u0131n\u0131z\u0131 \u00f6\u011frenmek istiyorsan\u0131z <a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">bu makaleye g\u00f6z<\/a> at\u0131n.  <\/p>\n<\/blockquote>\n\n<h2 class=\"wp-block-heading\">Profesyonel t\u00fcketicinin \u00f6zellikleri veya karakteristikleri<\/h2>\n\n<p>Prosumer, sadece t\u00fcketimden ziyade \u00fcretimde de yer alan ki\u015fileri tan\u0131mlar. A\u015fa\u011f\u0131dakiler, bir profesyonel t\u00fcketicinin en belirleyici \u00f6zelliklerinden baz\u0131lar\u0131d\u0131r:<\/p>\n\n<ul>\n<li>Prosumer, \u015firketle b\u00fct\u00fcnle\u015fmek ve kendilerini salt t\u00fcketicilerden ay\u0131rmak i\u00e7in \u00e7e\u015fitli dinamikleri devreye sokar. Duyulaca\u011f\u0131ndan emin oldu\u011funuz ortamlarda geri bildirimde bulunun.<\/li>\n\n\n\n<li>Bir t\u00fcketici, bir \u00fcr\u00fcn veya hizmeti sat\u0131n almadan \u00f6nce fiyat\u0131, i\u015flevleri ve sat\u0131\u015f yerleri gibi nitelikleri hakk\u0131nda bilgi edinir.<\/li>\n\n\n\n<li>Bir \u00fcr\u00fcn sat\u0131n ald\u0131klar\u0131nda, sosyal a\u011flar veya bir blog arac\u0131l\u0131\u011f\u0131yla <a href=\"https:\/\/www.questionpro.com\/blog\/how-to-create-a-customer-feedback-survey\/\">m\u00fc\u015fteri geri bildirimi<\/a> sa\u011flamaktan sorumludurlar.<\/li>\n\n\n\n<li>\u00dcr\u00fcn\u00fc her zaman ara\u015ft\u0131r\u0131rlar ve tamamen ma\u011fazalarda kendilerine s\u00f6ylenenlere g\u00fcvenmek yerine, sosyal a\u011flardaki incelemeleri veya demo videolar\u0131 kontrol ederler.<\/li>\n\n\n\n<li>Sadece \u00fcr\u00fcn\u00fcn taleplerini kar\u015f\u0131lay\u0131p kar\u015f\u0131lamayaca\u011f\u0131n\u0131 de\u011ferlendirdikten sonra sat\u0131n al\u0131m yaparlar.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Profesyonel t\u00fcketicinin \u015firketiniz i\u00e7in \u00f6nemi<\/h2>\n\n<p>Profesyonel m\u00fc\u015fteriler \u00fcr\u00fcn ve hizmetlerinizi tart\u0131\u015fmaya ve i\u015fletmenizi tan\u0131tmaya isteklidir. Ayr\u0131ca, yeni m\u00fc\u015fteriler bulman\u0131za ve \u00e7evrimi\u00e7i itibar\u0131n\u0131z\u0131 geli\u015ftirmenize yard\u0131mc\u0131 olabilecek bir\u00e7ok araca da eri\u015febileceksiniz.<\/p>\n\n<p>T\u00fcketicilerle en \u00e7ok muhatap olan ve insanlar\u0131n \u00fcr\u00fcn\u00fcn\u00fcz\u00fc nas\u0131l kulland\u0131\u011f\u0131na d\u0131\u015far\u0131dan bakan ki\u015filer profesyonel t\u00fcketiciler oldu\u011fundan, \u015firketinizde bir profesyonel t\u00fcketici bulundurmak m\u00fc\u015fterilerle ili\u015fki kurmak i\u00e7in harika bir fikirdir.<\/p>\n\n<p>Son olarak, bir t\u00fcketicinin ne oldu\u011funu anlamak, \u015firketinizde ne t\u00fcr bir m\u00fc\u015fteri hizmeti sundu\u011funuzu ve t\u00fcketici mutlulu\u011funu art\u0131rmak ve markan\u0131z\u0131n itibar\u0131n\u0131 b\u00fcy\u00fck \u00f6l\u00e7\u00fcde geli\u015ftirmek i\u00e7in hangi alanlar\u0131n iyile\u015ftirilmesi gerekti\u011fini belirlemenize yard\u0131mc\u0131 olacakt\u0131r.<\/p>\n\n<h2 class=\"wp-block-heading\">\u0130\u015fletmenize t\u00fcketici m\u00fc\u015fteriler kazand\u0131rmak i\u00e7in ipu\u00e7lar\u0131<\/h2>\n\n<p>\u0130\u015fte \u015firketinize daha fazla m\u00fc\u015fteri kazand\u0131rman\u0131zda size yard\u0131mc\u0131 olabilecek baz\u0131 ipu\u00e7lar\u0131:<\/p>\n\n<ul>\n<li><strong>Sosyal medyay\u0131 kullanarak \u00f6nemli ve etkili m\u00fc\u015fterileri belirleyin.<\/strong><\/li>\n<\/ul>\n\n<p>Markan\u0131z\u0131 ve \u00fcr\u00fcnlerinizi sosyal medyada ve di\u011fer web sitelerinde kendilerini tan\u0131tmak i\u00e7in kimlerin kulland\u0131\u011f\u0131n\u0131 \u00f6\u011frenin.<\/p>\n\n<ul>\n<li><strong>Sizi tavsiye eden m\u00fc\u015fterilerinizi tan\u0131y\u0131n.<\/strong><\/li>\n<\/ul>\n\n<p>Onlara fikirleri ve tan\u0131t\u0131mlar\u0131 kar\u015f\u0131l\u0131\u011f\u0131nda beklenmedik hediyeler, \u00fcyelikler veya \u00fcr\u00fcn numuneleri g\u00f6nderebilirsiniz.<\/p>\n\n<ul>\n<li><strong>Tart\u0131\u015fmalara kat\u0131l\u0131n.<\/strong><\/li>\n<\/ul>\n\n<p>Markan\u0131zla ilgili tart\u0131\u015fmalara kat\u0131l\u0131n, onlar\u0131 kat\u0131lmaya davet edin ve yorumlar\u0131n\u0131 iyile\u015ftirmek i\u00e7in kullan\u0131n.<\/p>\n\n<ul>\n<li><strong>Ba\u011flant\u0131lar kurun.<\/strong><\/li>\n<\/ul>\n\n<p>M\u00fc\u015fterilerinizle bir ba\u011f kurun, onlarla etkile\u015fime ge\u00e7in, onlara \u00f6nemli ve ilgili bilgiler sa\u011flay\u0131n, ula\u015f\u0131labilir olun ve firman\u0131z\u0131n bir vitrinden daha fazlas\u0131 oldu\u011funu bilmelerini sa\u011flay\u0131n.<\/p>\n\n<ul>\n<li><strong>\u00c7e\u015fitli internet platformlar\u0131ndan yararlan\u0131n.<\/strong><\/li>\n<\/ul>\n\n<p>M\u00fc\u015fterilerle ileti\u015fim kurmak ve geri bildirimlerini istemek i\u00e7in YouTube, sosyal medya veya bloglarda kanallar\u0131n\u0131z\u0131 olu\u015fturun.<\/p>\n\n<p>M\u00fc\u015fterilerinizden daha ayr\u0131nt\u0131l\u0131 g\u00f6r\u00fc\u015fler ve de\u011ferli bilgiler almak istiyorsan\u0131z, <strong>\u00e7evrimi\u00e7i topluluklar\u0131<\/strong> kullanman\u0131z\u0131 \u00f6neririz. Markan\u0131z\u0131 ger\u00e7ekten \u00f6nemseyen ki\u015filerden geri bildirim almay\u0131 te\u015fvik eden dinamikler, sohbetler ve etkinlikler olu\u015fturabilirsiniz, bu da i\u015fletmeniz i\u00e7in yararl\u0131 bilgiler edinmenize yard\u0131mc\u0131 olacakt\u0131r.<\/p>\n\n<h2 class=\"wp-block-heading\">Sonu\u00e7<\/h2>\n\n<p>T\u00fcketiciler bir \u015feyler sat\u0131n almakla ilgilenirler ama ayn\u0131 zamanda bunlar\u0131n yap\u0131m\u0131nda da rol al\u0131rlar. M\u00fc\u015fterilerle en \u00e7ok onlar konu\u015fur ve \u00fcr\u00fcn\u00fcn\u00fcz\u00fc nas\u0131l kulland\u0131klar\u0131n\u0131 izlerler. \u015eirketinizde bu ki\u015filerden birine sahip olmak, m\u00fc\u015fteri ili\u015fkileri kurman\u0131n harika bir yoludur.<\/p>\n\n<p>QuestionPro CX, t\u00fcketicilerinizi profesyonel t\u00fcketicilere d\u00f6n\u00fc\u015ft\u00fcrmenize ve her etkile\u015fimde onlar\u0131 memnun etmenize olanak tan\u0131r. M\u00fc\u015fteri deneyimini y\u00f6netmek i\u00e7in anket yaz\u0131l\u0131m\u0131d\u0131r, b\u00f6ylece ger\u00e7ek zamanl\u0131 olarak geri bildirim alabilir ve insanlar\u0131n ne d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fc g\u00f6rebilirsiniz.<\/p>\n\n<p>QuestionPro&#8217;yu kullanarak sadece bir d\u00fc\u011fmeye t\u0131klayarak t\u00fcketicilerinizin ne d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fc h\u0131zl\u0131 ve kolay bir \u015fekilde g\u00f6rebilirsiniz. Bu sayede m\u00fc\u015fteriler taraf\u0131ndan yap\u0131lan iyi ve olumsuz yorumlar\u0131 inceleyebilir ve e\u011filimleri tespit edebilirsiniz.<\/p>\n\n<p>\u00dcr\u00fcn\u00fcm\u00fczle ilgileniyorsan\u0131z veya bu konuda sorular\u0131n\u0131z varsa, \u00fccretsiz olarak deneyebilir ve bir temsilcinin sizinle ileti\u015fime ge\u00e7ebilmesi i\u00e7in kaydolabilirsiniz.<\/p>\n\n<p><\/p><p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/cx\/\" target=\"_blank\" rel=\"noopener\">\n  <button>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/button>\n<\/a>       <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1063&amp;sourceRef=blog\" target=\"_blank\" rel=\"noopener\">\n  <button>\u00dcCRETS\u0130Z DENEME<\/button>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u015eirketler, m\u00fc\u015fterilerin ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131layan \u00fcr\u00fcnler \u00fcretmeye \u00e7al\u0131\u015f\u0131r. Ancak bunu yapmak i\u00e7in insanlarla ba\u011flant\u0131 kurman\u0131z gerekir; bu da onlarla konu\u015fmay\u0131 ve [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":774707,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1127],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Prosumer: Nedir, \u00d6zellikleri + \u0130\u015f D\u00fcnyas\u0131ndaki \u00d6nemi<\/title>\n<meta name=\"description\" content=\"T\u00fcketici, bir kurulu\u015fun \u00fcretti\u011fi hizmetler veya \u00fcr\u00fcnler hakk\u0131nda karar vermeye yard\u0131mc\u0131 olan t\u00fcketicidir. 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