{"id":792832,"date":"2023-02-16T17:42:06","date_gmt":"2023-02-16T17:42:06","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/2023te-dei-girisimlerinin-calisanlari-elde-tutma-ve-kurumsal-basari-uzerindeki-etkisini-anlamak\/"},"modified":"2023-05-19T17:45:04","modified_gmt":"2023-05-19T17:45:04","slug":"2023te-dei-girisimlerinin-calisanlari-elde-tutma-ve-kurumsal-basari-uzerindeki-etkisini-anlamak","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/2023te-dei-girisimlerinin-calisanlari-elde-tutma-ve-kurumsal-basari-uzerindeki-etkisini-anlamak\/","title":{"rendered":"2023&#8217;te DEI Giri\u015fimlerinin \u00c7al\u0131\u015fanlar\u0131 Elde Tutma ve Kurumsal Ba\u015far\u0131 \u00dczerindeki Etkisini Anlamak"},"content":{"rendered":"\n<p><em><strong>B\u00fcy\u00fck \u0130stifa S\u00fcrecinde \u015eirketler \u00c7al\u0131\u015fanlar\u0131n De\u011fi\u015fen \u00d6nceliklerine Nas\u0131l Uyum Sa\u011flayabilir?<\/strong><\/em><\/p>\n\n<p><\/p>\n\n<p>\u0130\u015fg\u00fcc\u00fc piyasas\u0131 tarihin en kaotik anlar\u0131ndan birini ya\u015farken, kurulu\u015flar rekabet\u00e7i kalabilmek i\u00e7in de\u011fi\u015fen \u00e7al\u0131\u015fan beklentilerine ve \u00f6nceliklerine uyum sa\u011flamal\u0131d\u0131r. Ortaya \u00e7\u0131kan \u00f6nemli bir e\u011filim, \u00e7al\u0131\u015fanlardan \u00e7e\u015fitlilik, e\u015fitlik ve kapsay\u0131c\u0131l\u0131k (DEI) giri\u015fimlerine y\u00f6nelik artan taleptir. 2023 y\u0131l\u0131nda, DEI&#8217;nin sa\u011flanmas\u0131 i\u00e7in kurulu\u015flar \u00fczerindeki bask\u0131 artt\u0131k\u00e7a, DEI&#8217;nin <a href=\"https:\/\/www.questionpro.com\/blog\/tr\/calisanlari-elde-tutma-nedir-ve-stratejiler\/\">\u00e7al\u0131\u015fanlar\u0131 elde tutma stratejileri<\/a> ve kurumsal ba\u015far\u0131 \u00fczerindeki etkisini anlamak \u00e7ok \u00f6nemlidir.<\/p>\n\n<p>\u00c7al\u0131\u015fan memnuniyetsizli\u011finin nedenlerinden baz\u0131lar\u0131, artan istifa oranlar\u0131yla birlikte pandemiden \u00e7ok \u00f6nce de mevcuttu. Pek \u00e7ok ki\u015fi &#8220;b\u00fcy\u00fck istifa&#8221; terimini sorgulamakta ve &#8220;sessiz b\u0131rakma &#8220;n\u0131n uzun zamand\u0131r bilinen olgular\u0131n yeniden markala\u015ft\u0131r\u0131lmas\u0131ndan ibaret oldu\u011funu savunmaktad\u0131r. Bununla birlikte, biriken kan\u0131tlar g\u00f6z \u00f6n\u00fcne al\u0131nd\u0131\u011f\u0131nda inkar edilmesi zor hale gelen \u015fey, \u00e7al\u0131\u015fanlar\u0131n beklentilerinin ve \u00f6nceliklerinin derinden de\u011fi\u015fmekte oldu\u011fudur. Evet, i\u015ften ayr\u0131lmak i\u00e7in i\u015f bulundu\u011fundan beri insanlar i\u015flerini b\u0131rak\u0131yor, ancak bunu yapma nedenleri ve \u015firketlerin bunu ele almak i\u00e7in neler yapabilece\u011fi de\u011fi\u015fti. Bu durum, kimlerin i\u015ften ayr\u0131ld\u0131\u011f\u0131na, nelerden uzakla\u015ft\u0131klar\u0131na ve nelere y\u00f6neldiklerine ili\u015fkin makro trendlerde g\u00f6r\u00fclebilir.  <\/p>\n\n<p>QuestionPro&#8217;da, en iyi \u00e7al\u0131\u015fanlar\u0131 i\u015fe almak ve en iyi k\u00fclt\u00fcre sahip olmak isteyen kurulu\u015flar\u0131n, \u00e7al\u0131\u015fan beklentilerinin, de\u011ferlerinin ve \u00f6nceliklerinin nas\u0131l de\u011fi\u015fti\u011fini ve de\u011fi\u015fmeye devam etti\u011fini s\u0131k\u0131 bir \u015fekilde kavramas\u0131 gerekti\u011fine inan\u0131yoruz. Bu nedenle <a href=\"https:\/\/www.questionpro.com\/workforce\/\">QuestionPro Workforce<\/a>, ortaya \u00e7\u0131kan \u00f6nemli bir e\u011filimi incelemek i\u00e7in <a href=\"https:\/\/www.eq.community\/\" target=\"_blank\" rel=\"noreferrer noopener\">EQ Toplulu\u011fu<\/a> ile ortakl\u0131k kurdu: \u00e7al\u0131\u015fanlar, i\u015fyerlerini \u00e7e\u015fitlilik, e\u015fitlik ve kapsay\u0131c\u0131l\u0131k (DEI) konusunda daha y\u00fcksek beklentilere sahip tutuyor.  <\/p>\n\n<p><\/p>\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-c9a3e6dc-49dc-43b5-9c25-6dfa496612da\"><span class=\"hs-cta-node hs-cta-c9a3e6dc-49dc-43b5-9c25-6dfa496612da\" id=\"hs-cta-c9a3e6dc-49dc-43b5-9c25-6dfa496612da\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/354042\/c9a3e6dc-49dc-43b5-9c25-6dfa496612da\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-c9a3e6dc-49dc-43b5-9c25-6dfa496612da\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/354042\/c9a3e6dc-49dc-43b5-9c25-6dfa496612da.png\" alt=\"\u00e7e\u015fi\u0307tli\u0307li\u0307k ve e\u015fi\u0307tli\u0307k \u00e7ali\u015fmasi 2023\"\/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(354042, 'c9a3e6dc-49dc-43b5-9c25-6dfa496612da', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n<p><\/p>\n\n<p>Beyaz Saray, ola\u011fan\u00fcst\u00fc \u00e7e\u015fitlili\u011fe sahip personeliyle \u00f6v\u00fcl\u00fcrken bile, <a href=\"https:\/\/www.politico.com\/news\/2022\/05\/31\/biden-white-house-black-staffers-00035931\" target=\"_blank\" rel=\"noreferrer noopener\">2022&#8217;de siyah \u00e7al\u0131\u015fanlar\u0131n<\/a> g\u00f6\u00e7\u00fcne maruz kald\u0131\u011f\u0131nda bu e\u011filimin k\u00f6t\u00fc \u015f\u00f6hretli bir \u00f6rne\u011fi haline geldi. \u0130\u015fyeri genelinde,<a href=\"https:\/\/www.mckinsey.com\/capabilities\/people-and-organizational-performance\/our-insights\/the-organization-blog\/why-women-of-color-are-leaving-and-how-to-rethink-your-dei-strategy\" target=\"_blank\" rel=\"noreferrer noopener\"> beyaz olmayan kad\u0131nlar i\u00e7in y\u0131pranma riski artm\u0131\u015f ve genel olarak kad\u0131n y\u00f6neticiler rekor oranlarda i\u015ften ayr\u0131lm\u0131\u015ft\u0131r<\/a>. 2023&#8217;te DEI&#8217;yi ger\u00e7ekle\u015ftirmeleri i\u00e7in kurulu\u015flar \u00fczerindeki bask\u0131 artarken, ABD pazar\u0131n\u0131n d\u00f6rt bir yan\u0131ndan DEI&#8217;ye ve kurulu\u015flar\u0131n farkl\u0131 yetenekleri daha iyi \u00e7ekmek ve elde tutmak i\u00e7in neler yapabilece\u011fine dair ku\u015f bak\u0131\u015f\u0131 bir bak\u0131\u015fla bu \u00f6nemli sohbete katk\u0131da bulunmak istedik. Bulduklar\u0131m\u0131z bizi \u015fa\u015f\u0131rtt\u0131, ancak ayn\u0131 zamanda \u00e7al\u0131\u015fanlar\u0131n ho\u015fnutsuzlu\u011funun \u00e7o\u011funun olmasa da bir k\u0131sm\u0131n\u0131n ba\u015far\u0131yla ele al\u0131nabilece\u011fi konusunda bize umut verdi.  <\/p>\n\n<p>\u0130nsanlar\u0131n %70&#8217;i mevcut i\u015fverenleri i\u00e7in \u00e7al\u0131\u015fma deneyimlerini genel olarak olumlu olarak de\u011ferlendirirken, \u00e7al\u0131\u015fanlar\u0131n yaln\u0131zca %60&#8217;\u0131n\u0131n kurumlar\u0131n\u0131n DEI ile ilgili herhangi bir konuda att\u0131\u011f\u0131 ad\u0131mlardan ve kaydetti\u011fi ilerlemeden memnun olmas\u0131 nedeniyle DEI&#8217;nin bu duyguyu kesin bir \u015fekilde azaltt\u0131\u011f\u0131 g\u00f6r\u00fclmektedir.  <\/p>\n\n<p>\u00c7al\u0131\u015fanlar\u0131n \u015firketlerinin performans\u0131ndan en az memnun olduklar\u0131 alanlar, \u015firketlerinin \u00e7e\u015fitlili\u011fin \u00f6nemini ne s\u0131kl\u0131kla tart\u0131\u015ft\u0131\u011f\u0131 (%52), kapsay\u0131c\u0131 ortamlar\u0131 te\u015fvik etmek i\u00e7in at\u0131lan ad\u0131mlar\u0131n miktar\u0131 (%57) ve kurumlar\u0131n\u0131n tepesinde tan\u0131k olduklar\u0131 \u00e7e\u015fitlilik (%57) oldu. \u00c7al\u0131\u015fanlar sadece memnuniyetsiz de\u011fil, daha kapsay\u0131c\u0131 ortamlar i\u00e7in o kadar g\u00fc\u00e7l\u00fc bir istek duyuyorlar ki, genel olarak \u00e7al\u0131\u015fanlar\u0131n %37&#8217;si, Siyah \u00e7al\u0131\u015fanlar\u0131n %45&#8217;i ve y\u00f6neticilerin %54&#8217;\u00fc daha kapsay\u0131c\u0131 bir k\u00fclt\u00fcr\u00fcn par\u00e7as\u0131 olmak i\u00e7in i\u015f de\u011fi\u015ftirebileceklerini belirtiyor.  <\/p>\n\n<p>\u00c7al\u0131\u015fanlar giderek daha fazla de\u011fer verdikleri bir \u015feyden memnun olmad\u0131klar\u0131nda ve ayn\u0131 zamanda bunu de\u011fi\u015ftirmek i\u00e7in hi\u00e7bir etkileri olmad\u0131\u011f\u0131na inand\u0131klar\u0131nda, yeni bir i\u015f aramak mant\u0131kl\u0131 bir alternatif haline gelir. Ve kararlar\u0131n\u0131 verdiklerinde, elde tutma olas\u0131l\u0131\u011f\u0131 giderek azal\u0131r.  <\/p>\n\n<h2 class=\"wp-block-heading\">Kurulu\u015flar ne yapabilir?<\/h2>\n\n<p>\u00c7al\u0131\u015fanlar\u0131n\u0131n ba\u011fl\u0131l\u0131\u011f\u0131n\u0131n, ama\u00e7 duygusunun, moralinin, motivasyonunun ve deneyimlerinden duydu\u011fu memnuniyetin zaman i\u00e7inde nas\u0131l geli\u015fti\u011fini izlemek ve eksiklikleri gidermek i\u00e7in h\u0131zl\u0131 ve g\u00f6r\u00fcn\u00fcr bir \u015fekilde harekete ge\u00e7mek i\u00e7in <a href=\"https:\/\/www.forbes.com\/sites\/forbesbusinesscouncil\/2022\/07\/28\/why-a-continuous-listening-strategy-is-critical-for-hr-professionals-to-battle-the-great-resignation\/?sh=10e3c40d3c3c\" target=\"_blank\" rel=\"noreferrer noopener\">\u00e7al\u0131\u015fanlar\u0131 dinleme stratejilerini<\/a> proaktif olarak kullan\u0131n. K\u00fclt\u00fcr d\u00f6n\u00fc\u015f\u00fcm\u00fc en iyi C-suite&#8217;den a\u015fa\u011f\u0131ya do\u011fru de\u011fil tabandan yukar\u0131ya do\u011fru yap\u0131ld\u0131\u011f\u0131ndan, \u00e7al\u0131\u015fanlar\u0131n\u0131 bu \u00e7abalara anlaml\u0131 bir \u015fekilde dahil etmek kilit \u00f6neme sahiptir.  <\/p>\n\n<p>Halihaz\u0131rda bir \u00e7al\u0131\u015fan dinleme program\u0131 olu\u015fturmu\u015f olan kurulu\u015flar, daha sonra de\u011fil \u015fimdi etkiye rehberlik edecek ge\u00e7mi\u015f verileri biriktirmi\u015flerdir. Di\u011ferleri i\u00e7inse, \u00e7al\u0131\u015fanlar\u0131 dinlemeye ba\u015flamak i\u00e7in en iyi zaman \u015fu and\u0131r. DEI stratejisi ve uygulamas\u0131 konusunda y\u00fcksek puan alan kurulu\u015flar bu noktaya tesad\u00fcfen gelmemi\u015ftir. Bunun yerine, verilerle y\u00f6nlendirildiler ve \u00e7al\u0131\u015fanlar\u0131n\u0131n tam deste\u011fini ald\u0131lar. \u00c7al\u0131\u015fanlar\u0131n deste\u011fi, onlar\u0131n ger\u00e7ekten g\u00f6r\u00fcld\u00fcklerini ve duyulduklar\u0131n\u0131 hissetmeleriyle ba\u015flar.  <\/p>\n\n<p>DEI konusunda \u00e7al\u0131\u015fanlar\u0131n\u0131zla nas\u0131l etkili bir \u015fekilde ba\u011flant\u0131 kurabilece\u011finiz hakk\u0131nda daha fazla bilgi edinmek ister misiniz? E\u011fer \u00f6yleyse, l\u00fctfen <a href=\"https:\/\/www.questionpro.com\/diversity-equity-inclusion-study.html\" target=\"_blank\" rel=\"noreferrer noopener\">raporumuzun tamam\u0131na<\/a> g\u00f6z at\u0131n. Veya Webinar\u0131m\u0131z\u0131 izleyin: <strong>\u00c7al\u0131\u015fanlar\u0131 dinlemek DEI stratejinizi nas\u0131l geli\u015ftirebilir<\/strong>?<\/p>\n\n<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/I626OGqVyM0\" title=\"YouTube video oynat\u0131c\u0131\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\"><\/iframe>\n","protected":false},"excerpt":{"rendered":"<p>B\u00fcy\u00fck \u0130stifa S\u00fcrecinde \u015eirketler \u00c7al\u0131\u015fanlar\u0131n De\u011fi\u015fen \u00d6nceliklerine Nas\u0131l Uyum Sa\u011flayabilir? \u0130\u015fg\u00fcc\u00fc piyasas\u0131 tarihin en kaotik anlar\u0131ndan birini ya\u015farken, kurulu\u015flar rekabet\u00e7i [&hellip;]<\/p>\n","protected":false},"author":63,"featured_media":779624,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1189,1162],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2023&#039;te DEI Giri\u015fimlerinin \u00c7al\u0131\u015fanlar\u0131 Elde Tutma ve Kurumsal Ba\u015far\u0131 \u00dczerindeki Etkisini Anlamak | QuestionPro<\/title>\n<meta name=\"description\" content=\"DEI giri\u015fimlerinin 2023 y\u0131l\u0131nda \u00e7al\u0131\u015fanlar\u0131n elde tutulmas\u0131 ve kurumsal ba\u015far\u0131 \u00fczerindeki etkisini ke\u015ffedin. Kurulu\u015flar\u0131n, farkl\u0131 yetenekleri \u00e7ekmek ve elde tutmak i\u00e7in de\u011fi\u015fen \u00e7al\u0131\u015fan beklentilerine ve \u00f6nceliklerine nas\u0131l uyum sa\u011flayabilece\u011fini \u00f6\u011frenin. DEI giri\u015fimlerinin etkisine ili\u015fkin i\u00e7g\u00f6r\u00fcler ve \u00e7\u00f6z\u00fcmler i\u00e7in \u015fimdi okuyun.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/tr\/2023te-dei-girisimlerinin-calisanlari-elde-tutma-ve-kurumsal-basari-uzerindeki-etkisini-anlamak\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2023&#039;te DEI Giri\u015fimlerinin \u00c7al\u0131\u015fanlar\u0131 Elde Tutma ve Kurumsal Ba\u015far\u0131 \u00dczerindeki Etkisini Anlamak | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"DEI giri\u015fimlerinin 2023 y\u0131l\u0131nda \u00e7al\u0131\u015fanlar\u0131n elde tutulmas\u0131 ve kurumsal ba\u015far\u0131 \u00fczerindeki etkisini ke\u015ffedin. 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