{"id":792913,"date":"2023-03-02T11:00:00","date_gmt":"2023-03-02T18:00:00","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/urun-yonetimi-yasam-dongusu-nedir-ana-asamalar\/"},"modified":"2023-05-19T17:48:39","modified_gmt":"2023-05-19T17:48:39","slug":"urun-yonetimi-yasam-dongusu-nedir-ana-asamalar","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/urun-yonetimi-yasam-dongusu-nedir-ana-asamalar\/","title":{"rendered":"\u00dcr\u00fcn Y\u00f6netimi Ya\u015fam D\u00f6ng\u00fcs\u00fc: Nedir, Ana A\u015famalar"},"content":{"rendered":"\n<p>\u00dcr\u00fcn y\u00f6netimi ya\u015fam d\u00f6ng\u00fcs\u00fc bir teori veya y\u00f6ntemden daha fazlas\u0131d\u0131r. \u00dcr\u00fcn\u00fcn\u00fcz ve kullan\u0131c\u0131lar\u0131 hakk\u0131nda bilgi edinmek i\u00e7in bir ara\u00e7t\u0131r.<\/p>\n\n<p>Bir \u00fcr\u00fcn y\u00f6neticisi olarak g\u00f6revleriniz, bir \u00fcr\u00fcn\u00fcn g\u00f6r\u00fcn\u00fcm\u00fcn\u00fc ve hissini olu\u015fturmak ve payda\u015flar\u0131n onay\u0131n\u0131 almaktan yeni i\u015fe al\u0131m, lansman tarihi ve fiyat noktas\u0131 hakk\u0131nda zor kararlar vermeye kadar uzan\u0131r. Bunlar\u0131 m\u00fczakere etmek i\u00e7in, fikir a\u015famas\u0131ndan itibaren \u00fcr\u00fcn y\u00f6netimi d\u00f6ng\u00fcs\u00fc hakk\u0131nda g\u00fc\u00e7l\u00fc bir anlay\u0131\u015fa sahip olman\u0131z gerekir.<\/p>\n\n<p>Bu blogda, \u00fcr\u00fcn y\u00f6netimi ya\u015fam d\u00f6ng\u00fcs\u00fcn\u00fcn ne oldu\u011funu ve ana a\u015famalar\u0131n\u0131n neler oldu\u011funu tart\u0131\u015faca\u011f\u0131z. \u00d6yleyse ba\u015flayal\u0131m.<\/p>\n\n<h2 class=\"wp-block-heading\">\u00dcr\u00fcn y\u00f6netimi ya\u015fam d\u00f6ng\u00fcs\u00fc nedir?<\/h2>\n\n<p>Yeni bir \u00fcr\u00fcn\u00fc pazara sunma s\u00fcreci, \u00fcr\u00fcn y\u00f6netimi ya\u015fam d\u00f6ng\u00fcs\u00fc olarak adland\u0131r\u0131l\u0131r.<\/p>\n\n<p>Bir \u00fcr\u00fcn\u00fcn konseptten emeklili\u011fe kadar olan a\u015famalar\u0131n\u0131 tan\u0131mlayan bir \u00e7er\u00e7evedir. Genellikle fikir \u00fcretme, geli\u015ftirme, lansman ve lansman sonras\u0131 inceleme gibi a\u015famalardan olu\u015fur.  <\/p>\n\n<p>Belirli ad\u0131mlar ve bunlara verilen adlar \u015firkete ve \u00fcr\u00fcne ba\u011fl\u0131 olarak de\u011fi\u015febilir, ancak ama\u00e7 \u00fcr\u00fcn\u00fcn m\u00fc\u015fteri ihtiya\u00e7lar\u0131n\u0131 ve i\u015f hedeflerini kar\u015f\u0131lad\u0131\u011f\u0131ndan emin olmak i\u00e7in yap\u0131land\u0131r\u0131lm\u0131\u015f bir s\u00fcre\u00e7ten ge\u00e7irilmesidir.<\/p>\n\n<blockquote class=\"wp-block-quote\">\n<p>Kendi <a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-guide\/\">M\u00fc\u015fteri Yolculu\u011fu Haritan\u0131z\u0131<\/a> nas\u0131l olu\u015fturaca\u011f\u0131n\u0131z\u0131 \u00f6\u011frenmek i\u00e7in bu rehbere de g\u00f6z atabilirsiniz.<\/p>\n<\/blockquote>\n\n<h2 class=\"wp-block-heading\">\u00dcr\u00fcn y\u00f6netimi ya\u015fam d\u00f6ng\u00fcs\u00fcn\u00fcn ana a\u015famalar\u0131<\/h2>\n\n<p>\u00dcr\u00fcn ya\u015fam d\u00f6ng\u00fcs\u00fc, bir \u00fcr\u00fcn\u00fcn ilk \u00fcretildi\u011fi andan piyasadan \u00e7ekildi\u011fi ana kadar nas\u0131l de\u011fi\u015fti\u011fini inceleyen bir y\u00f6netim arac\u0131d\u0131r. Burada, daha iyi anlaman\u0131z i\u00e7in \u00fcr\u00fcn y\u00f6netimi ya\u015fam d\u00f6ng\u00fcs\u00fcn\u00fcn ana a\u015famalar\u0131n\u0131 inceleyece\u011fiz:<\/p>\n\n<ol>\n<h3><\/h3><li>Sorun Tan\u0131mlama<\/li>\n<\/ol>\n\n<p>Bir \u00fcr\u00fcn y\u00f6netimi ya\u015fam d\u00f6ng\u00fcs\u00fcndeki en \u00f6nemli a\u015famalardan biridir. Bu a\u015famada, kullan\u0131c\u0131lar\u0131n\u0131z\u0131n hangi sorunlar\u0131 ya\u015fad\u0131\u011f\u0131n\u0131 bulman\u0131z gerekir. Bunlar\u0131 \u0130htiya\u00e7lar ve \u0130stekler olarak s\u0131ralay\u0131n ve \u00f6nemlerine g\u00f6re hangilerini \u00f6nce \u00e7\u00f6zece\u011finize karar verin.  <\/p>\n\n<p>\u00dcr\u00fcn\u00fcn\u00fcz\u00fcn b\u00fcy\u00fck bir k\u0131sm\u0131 belirtti\u011finiz hususlara g\u00f6re tan\u0131mlanacakt\u0131r. Bu a\u015famada a\u015fa\u011f\u0131daki faaliyetler ger\u00e7ekle\u015ftirilir:<\/p>\n\n<ul>\n<li>Hedef kullan\u0131c\u0131 segmentlerini ve personalar\u0131 tan\u0131mlay\u0131n.<\/li>\n\n\n\n<li>Bu kullan\u0131c\u0131lar\u0131n ya\u015fad\u0131\u011f\u0131 sorunlar\u0131 belirleyin. Olas\u0131 \u00e7\u00f6z\u00fcmleri ihtiya\u00e7lar ve istekler olarak s\u0131ralay\u0131n.<\/li>\n\n\n\n<li>D\u0131\u015f Piyasalar\u0131 ve Trendleri Ara\u015ft\u0131r\u0131n<\/li>\n<\/ul>\n\n<p><\/p>\n\n<ol start=\"2\">\n<h3><\/h3><li>Fikir \u00dcretimi<\/li>\n<\/ol>\n\n<p>Sorunlar\u0131 belirleyip \u00f6nceliklendirdikten ve d\u0131\u015f pazar\u0131 ve rakipleri anlad\u0131ktan sonra, bir sonraki a\u015fama m\u00fc\u015fteri sorununu \u00e7\u00f6zmek i\u00e7in m\u00fcmk\u00fcn oldu\u011funca \u00e7ok fikir \u00fcretmektir. Bu noktada a\u015fa\u011f\u0131daki faaliyetler ger\u00e7ekle\u015ftirilir.<\/p>\n\n<ul>\n<li>Yeni \u00fcr\u00fcnler i\u00e7in fikirlerin toplanmas\u0131 ve d\u00fczenlenmesi<\/li>\n\n\n\n<li>\u00c7ok radikal veya imkans\u0131z fikirlerden kurtulmak i\u00e7in \u00f6n eleme.<\/li>\n<\/ul>\n\n<ol start=\"3\">\n<h3><\/h3><li>Kavramsalla\u015ft\u0131rma<\/li>\n<\/ol>\n\n<p>\u00dcr\u00fcn y\u00f6netimi ya\u015fam d\u00f6ng\u00fcs\u00fcn\u00fcn bu a\u015famas\u0131nda, fikirlerimizi \u00fcr\u00fcnlere d\u00f6n\u00fc\u015ft\u00fcrmeye ba\u015flamal\u0131s\u0131n\u0131z. Nas\u0131l \u00e7al\u0131\u015faca\u011f\u0131, kimin i\u00e7in oldu\u011fu, kullan\u0131c\u0131lar i\u00e7in ne kadar \u00f6nemli oldu\u011fu vb. dahil olmak \u00fczere \u00fcr\u00fcn veya \u00f6zelli\u011fin genel bir tan\u0131m\u0131n\u0131 yap\u0131n. Bu a\u015famada a\u015fa\u011f\u0131daki \u015feyler ger\u00e7ekle\u015fir:<\/p>\n\n<ul>\n<li>Fikir Taramas\u0131<\/li>\n\n\n\n<li>\u00dcr\u00fcn Tan\u0131mlar\u0131<\/li>\n\n\n\n<li>Pazar Uyum Analizi<\/li>\n<\/ul>\n\n<ol start=\"4\">\n<h3><\/h3><li>\u0130\u015f Vakas\u0131 Form\u00fclasyonu ve \u0130\u015f Analizi<\/li>\n<\/ol>\n\n<p>\u00dcr\u00fcn konsepti ve muhtemel hedef pazar \u00fczerinde anla\u015fmaya vard\u0131\u011f\u0131m\u0131zda \u00fcr\u00fcn i\u00e7in bir vaka geli\u015ftirin. Gerekebilecek farkl\u0131 \u00e7aba ve maliyetlerin yan\u0131 s\u0131ra \u00fcr\u00fcn\u00fcn veya \u00f6zelli\u011fin ne kadar para kazand\u0131rabilece\u011fini de g\u00f6z \u00f6n\u00fcnde bulundurun.  <\/p>\n\n<p>Bu a\u015famada, \u00e7ok say\u0131da veri tahmini ve tahmine dayal\u0131 analitik kullan\u0131l\u0131r. Bu noktadan sonra, fikirlerinizi ve rakamlar\u0131n\u0131z\u0131 vermi\u015f ve ilerleyip ilerlemeyece\u011finize karar vermi\u015f olmal\u0131s\u0131n\u0131z. \u00dcr\u00fcn\u00fcn potansiyeli hakk\u0131nda daha iyi bir fikir edinmek i\u00e7in biri iyimser, biri idealist ve biri de k\u00f6t\u00fcmser olmak \u00fczere \u00fc\u00e7 farkl\u0131 projeksiyona sahip olmak iyidir. Bu ad\u0131mlar a\u015fa\u011f\u0131dakileri i\u00e7erir:<\/p>\n\n<ul>\n<li>Finansal Projeksiyonlar<\/li>\n\n\n\n<li>Pazarlama ve Sat\u0131\u015f Projeksiyonlar\u0131<\/li>\n\n\n\n<li>Maliyet Analizi<\/li>\n<\/ul>\n\n<ol start=\"5\">\n<h3><\/h3><li>K\u0131sa Listeye Alma ve Eleme<\/li>\n<\/ol>\n\n<p>\u00c7e\u015fitli senaryolara ili\u015fkin projeksiyonlar\u0131 ald\u0131ktan sonra, teklifleri \u00fcst y\u00f6netimle birlikte inceleyece\u011fiz. \u015eirketin vizyonuna veya stratejisine uymayan fikirler reddedilir. \u00c7ok az kavram bu a\u015famadan sa\u011f \u00e7\u0131kabilir. Fikirlerinizin de\u011ferini g\u00f6stermek i\u00e7in sa\u011flam ve ger\u00e7ek\u00e7i bir i\u015f vakas\u0131 olu\u015fturmak \u00f6nemlidir.<\/p>\n\n<p>Bir\u00e7ok \u00fcr\u00fcn y\u00f6neticisi bu noktada yard\u0131ma ihtiya\u00e7 duyar \u00e7\u00fcnk\u00fc konseptleri zay\u0131f bir i\u015f vakas\u0131 nedeniyle k\u0131sa listeye al\u0131nmaz. Fikirlerinizi \u00fcst y\u00f6netime sunmadan \u00f6nce, ev \u00f6devinizi kapsaml\u0131 bir \u015fekilde yap\u0131n ve ikna edici bir i\u015f vakas\u0131na sahip konseptler olu\u015fturun. A\u015fa\u011f\u0131da, \u015fu anda ger\u00e7ekle\u015ftirilen eylemlerden baz\u0131lar\u0131 yer almaktad\u0131r:<\/p>\n\n<ul>\n<li>Dijital varl\u0131\u011f\u0131n\u0131z i\u00e7in \u00e7e\u015fitli \u00f6zelliklerin maliyet-fayda analizi<\/li>\n\n\n\n<li>\u00d6zelliklerin \u00f6nceliklendirilmesi ve bir yol haritas\u0131 halinde d\u00fczenlenmesi<\/li>\n<\/ul>\n\n<blockquote class=\"wp-block-quote\">\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/tr\/musteri-yolculugu-nedir-ve-ornekler-free-template\/\">M\u00fc\u015fteri Yolculu\u011funuzu<\/a> anlaman\u0131n CX program\u0131n\u0131z\u0131 neden d\u00f6n\u00fc\u015ft\u00fcrd\u00fc\u011f\u00fc hakk\u0131nda daha fazla bilgi edinin.  <\/p>\n<\/blockquote>\n\n<ol start=\"6\">\n<h3><\/h3><li>Prototip Geli\u015ftirme<\/li>\n<\/ol>\n\n<p>Tam \u00f6l\u00e7ekli geli\u015ftirme taahh\u00fcd\u00fcnde bulunmadan \u00f6nce \u00e7ok az kaynak kullanarak \u00fcr\u00fcn\u00fcn veya \u00f6zelli\u011fin ba\u015far\u0131s\u0131 hakk\u0131ndaki iddialar\u0131n\u0131z\u0131 do\u011frulay\u0131n. \u00dcr\u00fcn teklifinin kullan\u0131c\u0131 taraf\u0131ndan kabul edilebilirli\u011fini anlamak i\u00e7in Minimum Uygulanabilir \u00dcr\u00fcnler veya Prototipler olu\u015fturun.  <\/p>\n\n<p>Prototipler, nihai \u00fcr\u00fcn\u00fcn daha iyi \u00e7al\u0131\u015fmas\u0131 i\u00e7in ger\u00e7ek \u00fcr\u00fcn lansman\u0131ndan \u00f6nce hangi de\u011fi\u015fikliklerin yap\u0131lmas\u0131 gerekti\u011finin belirlenmesine de yard\u0131mc\u0131 olur. Bu a\u015fama a\u015fa\u011f\u0131daki eylemleri i\u00e7erir:<\/p>\n\n<ul>\n<li>Prototip Tasar\u0131m\u0131<\/li>\n\n\n\n<li>Minimum Uygulanabilir \u00dcr\u00fcn Tasar\u0131m\u0131<\/li>\n<\/ul>\n\n<ol start=\"7\">\n<h3><\/h3><li>Do\u011frulama ve Pazar Testi<\/li>\n<\/ol>\n\n<p>Prototip tamamland\u0131\u011f\u0131nda, her \u015feyi do\u011fru yapt\u0131\u011f\u0131m\u0131z\u0131 do\u011frulamak i\u00e7in hedef kitlemizle ileti\u015fime ge\u00e7iyoruz. \u00dcr\u00fcn kategorisine ba\u011fl\u0131 olarak, do\u011frulamalar e-postalar, mesajla\u015fma, web sitesi\/uygulama entegrasyonlar\u0131, ma\u011faza i\u00e7i te\u015fvikler vb. yoluyla ger\u00e7ekle\u015ftirilebilir.  <\/p>\n\n<p><em>\u00d6rne\u011fin, bir uygulamaya yeni bir \u00f6zellik eklenirse, tan\u0131t\u0131m postalar\u0131na ve bildirimlere olan ilgi de\u011ferlendirilerek prototip do\u011frulanabilir.<\/em><\/p>\n\n<p>A\u015fa\u011f\u0131da, \u00fcr\u00fcn y\u00f6netimi ya\u015fam d\u00f6ng\u00fcs\u00fcn\u00fcn bu a\u015famas\u0131nda ger\u00e7ekle\u015ftirilen faaliyetlerden baz\u0131lar\u0131 yer almaktad\u0131r:<\/p>\n\n<ul>\n<li>M\u00fc\u015fteri Kabul Testleri<\/li>\n\n\n\n<li>\u0130lgi Alan\u0131 Haritalama ve Kullan\u0131labilirlik Testi<\/li>\n<\/ul>\n\n<ol start=\"8\">\n<h3><\/h3><li>De\u011fi\u015fiklikler ve \u00d6l\u00e7ek B\u00fcy\u00fctme<\/li>\n<\/ol>\n\n<p>\u00dcr\u00fcnlerinizle ilgili pazar geri bildirimlerini toplad\u0131ktan sonra, art\u0131k \u00fcr\u00fcnleri de\u011fi\u015ftirme ve kullan\u0131c\u0131 taban\u0131n\u0131 geni\u015fletme zaman\u0131 gelmi\u015ftir. Nihai \u00fcr\u00fcn\u00fc piyasaya s\u00fcrmeden \u00f6nce \u00e7e\u015fitli ad\u0131mlardan ge\u00e7meniz gerekir.  <\/p>\n\n<p>Mobil oyunlar\u0131 d\u00fc\u015f\u00fcn\u00fcn. Oyunlar Beta Testinde k\u00fc\u00e7\u00fck bir grup insan i\u00e7in yay\u0131nlan\u0131r, daha sonra d\u00fczeltilir ve yeniden yay\u0131nlan\u0131r. Kullan\u0131c\u0131 davran\u0131\u015f\u0131n\u0131 de\u011ferlendirmek i\u00e7in nihai da\u011f\u0131t\u0131mdan \u00f6nce bir \u00fclkede daha da\u011f\u0131t\u0131l\u0131yor. Oyun, kararl\u0131 hale gelene ve geni\u015f \u00e7apta kabul g\u00f6rene kadar Beta Testinde kalacakt\u0131r.  <\/p>\n\n<p>Bu \u00e7e\u015fitli revizyonlar, daha g\u00f6steri\u015fli bir \u00fcr\u00fcn\u00fcn daha geni\u015f bir kitleye ula\u015fmas\u0131n\u0131 sa\u011flamay\u0131 ama\u00e7lamaktad\u0131r. Bu a\u015fama a\u015fa\u011f\u0131daki eylemleri i\u00e7erir:<\/p>\n\n<ul>\n<li>Kullan\u0131c\u0131 Verilerini Eyleme Ge\u00e7irilebilir \u0130\u00e7g\u00f6r\u00fclere D\u00f6n\u00fc\u015ft\u00fcrme<\/li>\n\n\n\n<li>\u00dcr\u00fcn De\u011fi\u015fiklikleri<\/li>\n\n\n\n<li>Hata D\u00fczeltme<\/li>\n\n\n\n<li>Kapsaml\u0131 Testler<\/li>\n<\/ul>\n\n<ol start=\"9\">\n<h3><\/h3><li>Pazara Giri\u015f Plan\u0131<\/li>\n<\/ol>\n\n<p>Yaratt\u0131\u011f\u0131m\u0131z \u00fcr\u00fcn ve \u00f6zellikler i\u00e7in belirli beklentiler olu\u015fturduk. Canl\u0131 yay\u0131na ge\u00e7meden \u00f6nce net bir Pazara Giri\u015f (GTM) stratejisine sahip olmam\u0131z gerekiyor. Do\u011fru bir GTM stratejisi olmadan, en iyi \u00fcr\u00fcnler bile kullan\u0131c\u0131lara zaman\u0131nda ula\u015famaz ve rakipleri taraf\u0131ndan yok edilir.<\/p>\n\n<ol start=\"10\">\n<h3><\/h3><li>Lansman ve Veri Takibi<\/li>\n<\/ol>\n\n<p>Yeni \u00fcr\u00fcn ve \u00f6zellikler uzun s\u00fcre geli\u015ftirildikten ve \u00fczerinde saatlerce \u00e7al\u0131\u015f\u0131ld\u0131ktan sonra hepimizin bekledi\u011fi an budur. Acil durumlarla ilgili incelemeler, geri bildirimler ve e-postalar i\u00e7in g\u00f6z\u00fcn\u00fcz\u00fc d\u00f6rt a\u00e7\u0131n. Dikkatli bir planlama yap\u0131lsa bile bu, sorunsuz ilerlemeyecek bir aland\u0131r. S\u00fcr\u00fcm\u00fcn\u00fcz ne kadar karma\u015f\u0131k ve b\u00fcy\u00fckse, sorunlar da o kadar zor olacakt\u0131r.  <\/p>\n\n<p>Bununla birlikte, testler iyi olsayd\u0131 ve kademeli \u00f6l\u00e7eklendirme yap\u0131lsayd\u0131, zorluklar\u0131n \u00e7o\u011funu daha erken \u00e7\u00f6zm\u00fc\u015f olurdunuz. Ancak, trendler ve kullan\u0131c\u0131 davran\u0131\u015flar\u0131 i\u00e7in verileri en az birka\u00e7 g\u00fcn\/hafta boyunca d\u00fczenli olarak izlemeye devam edin. Bu a\u015fama a\u015fa\u011f\u0131daki faaliyetleri i\u00e7erir:<\/p>\n\n<ul>\n<li>Veri Takibi ve \u0130zleme<\/li>\n\n\n\n<li>M\u00fc\u015fteri Veri Analizi<\/li>\n\n\n\n<li>Sorunlar, geri bildirimler ve incelemeler i\u00e7in m\u00fc\u015fteri hizmetleri<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">QuestionPro \u00fcr\u00fcn y\u00f6netimi ya\u015fam d\u00f6ng\u00fcs\u00fcne nas\u0131l yard\u0131mc\u0131 olur?<\/h2>\n\n<p>QuestionPro, pazar ara\u015ft\u0131rmas\u0131, m\u00fc\u015fteri geri bildirimi ve \u00fcr\u00fcn incelemesi gibi \u00fcr\u00fcn y\u00f6netimi ya\u015fam d\u00f6ng\u00fcs\u00fcn\u00fcn \u00e7e\u015fitli a\u015famalar\u0131nda yard\u0131mc\u0131 olabilecek bir veri analizi ve anket arac\u0131d\u0131r. M\u00fc\u015fteri istek ve tercihleri hakk\u0131nda veri toplamak ve bir \u00fcr\u00fcn\u00fcn zaman i\u00e7indeki performans\u0131n\u0131 izlemek i\u00e7in kullan\u0131labilir.  <\/p>\n\n<p>Uygulama ayr\u0131ca \u00fcr\u00fcn tasar\u0131m\u0131, \u00f6zellikleri ve m\u00fc\u015fteri memnuniyeti derecelendirmeleri hakk\u0131nda girdi toplamak i\u00e7in anketler ve yoklamalar y\u00fcr\u00fctmek i\u00e7in de kullan\u0131labilir. Ayr\u0131ca verilerin analiz edilmesine, temel metriklerin izlenmesine ve \u00fcr\u00fcn geli\u015ftirme ve pazarlama kararlar\u0131n\u0131 etkilemek i\u00e7in kullan\u0131labilecek kal\u0131plar\u0131n tespit edilmesine yard\u0131mc\u0131 olabilir.<\/p>\n\n<h2 class=\"wp-block-heading\">Sonu\u00e7<\/h2>\n\n<p>\u0130yi bir \u00fcr\u00fcn y\u00f6netimi ya\u015fam d\u00f6ng\u00fcs\u00fc, t\u00fcketicilerinizin taleplerini tan\u0131mlamakla ba\u015flar. En \u00f6nemli \u015fey, m\u00fc\u015fterilerin hayat\u0131na de\u011fer katan ba\u015far\u0131l\u0131 bir \u00fcr\u00fcn yaratmakt\u0131r.  <\/p>\n\n<p>\u0130nsanlar\u0131n kullanaca\u011f\u0131 bir \u00fcr\u00fcn yaratt\u0131ktan sonra, onu test etme ve anlaml\u0131 geri bildirimler alma zaman\u0131 gelmi\u015ftir. Bu \u00fcr\u00fcn ya\u015fam d\u00f6ng\u00fcs\u00fc ke\u015fifleri, gelecek s\u00fcr\u00fcmlerde \u00fcr\u00fcn\u00fc geli\u015ftirmenize yard\u0131mc\u0131 olabilir.<\/p>\n\n<p>QuestionPro, kullan\u0131c\u0131lar\u0131n anket olu\u015fturmas\u0131na, da\u011f\u0131tmas\u0131na ve analiz etmesine olanak tan\u0131r.  <\/p>\n\n<p>\u00dcr\u00fcn fikirlerini do\u011frulamak i\u00e7in fikir olu\u015fturma s\u00fcrecinde, \u00fcr\u00fcn\u00fc iyile\u015ftirmek i\u00e7in geli\u015ftirme a\u015famas\u0131nda ve m\u00fc\u015fteri memnuniyeti verileri ve \u00fcr\u00fcn performans\u0131 geri bildirimi elde etmek i\u00e7in lansman sonras\u0131 a\u015famada kullan\u0131labilir.  <\/p>\n\n<p>QuestionPro, \u00fcr\u00fcn y\u00f6neticilerinin m\u00fc\u015fteri geri bildirimlerini toplamas\u0131na ve \u00fcr\u00fcn y\u00f6netimi ya\u015fam d\u00f6ng\u00fcs\u00fc boyunca veriye dayal\u0131 kararlar almas\u0131na yard\u0131mc\u0131 olur. \u00dcr\u00fcn y\u00f6netimi ya\u015fam d\u00f6ng\u00fcn\u00fczle ilgili yard\u0131ma ihtiyac\u0131n\u0131z varsa QuestionPro ile ileti\u015fime ge\u00e7in.<\/p>\n\n<p><\/p><p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/cx\/\" target=\"_blank\" rel=\"noopener\">\n  <button>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/button>\n<\/a>       <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1063&amp;sourceRef=blog\" target=\"_blank\" rel=\"noopener\">\n  <button>\u00dcCRETS\u0130Z DENEME<\/button>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00dcr\u00fcn y\u00f6netimi ya\u015fam d\u00f6ng\u00fcs\u00fc bir teori veya y\u00f6ntemden daha fazlas\u0131d\u0131r. \u00dcr\u00fcn\u00fcn\u00fcz ve kullan\u0131c\u0131lar\u0131 hakk\u0131nda bilgi edinmek i\u00e7in bir ara\u00e7t\u0131r. Bir [&hellip;]<\/p>\n","protected":false},"author":80,"featured_media":782600,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1192],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00dcr\u00fcn Y\u00f6netimi Ya\u015fam D\u00f6ng\u00fcs\u00fc: Nedir, Ana A\u015famalar<\/title>\n<meta name=\"description\" content=\"\u00dcr\u00fcn Y\u00f6netimi Ya\u015fam D\u00f6ng\u00fcs\u00fc, i\u015fletmelerin \u00fcr\u00fcnleri nas\u0131l olu\u015fturdu\u011funu, piyasaya s\u00fcrd\u00fc\u011f\u00fcn\u00fc ve y\u00f6netti\u011fini g\u00f6sterir. \u00dcr\u00fcn geli\u015ftirme ve 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