{"id":792924,"date":"2023-02-26T11:00:00","date_gmt":"2023-02-26T18:00:00","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/itibar-riski-nedir-turleri-yonetmek-icin-ipuclari\/"},"modified":"2023-05-19T17:48:39","modified_gmt":"2023-05-19T17:48:39","slug":"itibar-riski-nedir-turleri-yonetmek-icin-ipuclari","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/itibar-riski-nedir-turleri-yonetmek-icin-ipuclari\/","title":{"rendered":"\u0130tibar Riski: Nedir, T\u00fcrleri + Y\u00f6netmek i\u00e7in \u0130pu\u00e7lar\u0131"},"content":{"rendered":"\n<p>Bir \u015firketin itibar\u0131 en de\u011ferli varl\u0131klar\u0131ndan biridir. \u0130yi bir itibara sahip \u015firketler daha iyi performans g\u00f6sterir, daha nitelikli insanlar\u0131 \u00e7eker ve genel olarak daha iyi i\u015f \u00e7\u0131kar\u0131r. Dijital \u00e7a\u011fda hatalar, uygunsuz ileti\u015fim veya hedefli sald\u0131r\u0131lar bir \u015firketin itibar\u0131n\u0131 kolayca zedeleyebilir.<\/p>\n\n<p>Bu tehditler \u00f6nlenebilir ve itibar riski kontrol edilerek bir \u015firketin itibar\u0131na verilen zarar en aza indirilebilir. Bu blog itibar riskinin ne oldu\u011funu ve bunu nas\u0131l y\u00f6netebilece\u011finizi a\u00e7\u0131kl\u0131yor.<\/p>\n\n<h2 class=\"wp-block-heading\">\u0130tibar riski nedir?<\/h2>\n\n<p>\u0130tibar riski, kurulu\u015funuzun halk\u0131n g\u00f6z\u00fcndeki imaj\u0131na zarar verme potansiyeli olan her \u015feydir.<\/p>\n\n<p>Bu durum, olumsuz tan\u0131t\u0131m, etik d\u0131\u015f\u0131 davranma veya verilen s\u00f6zlerin tutulmamas\u0131 gibi \u00e7e\u015fitli nedenlerle ortaya \u00e7\u0131kabilir. Bu itibar riski bir i\u015fletme i\u00e7in \u00e7ok k\u00f6t\u00fc olabilir \u00e7\u00fcnk\u00fc k\u00f6t\u00fc bir itibar m\u00fc\u015fteri, yat\u0131r\u0131mc\u0131, i\u015f orta\u011f\u0131 ve para kayb\u0131na neden olabilir.  <\/p>\n\n<p>\u0130\u015fletmelerin ve kurulu\u015flar\u0131n eylemlerinin potansiyel itibar riskini dikkatle de\u011ferlendirmeleri ve bu riskleri y\u00f6netmek ve azaltmak i\u00e7in stratejiler belirlemeleri kritik \u00f6nem ta\u015f\u0131maktad\u0131r.<\/p>\n\n<h2 class=\"wp-block-heading\">\u0130tibar riski t\u00fcrleri<\/h2>\n\n<p>Herhangi bir \u015firket i\u00e7in \u00fc\u00e7 t\u00fcr itibar riski vard\u0131r. Burada, bu t\u00fcr riskleri ve her birinin i\u015fletmenizin itibar\u0131 i\u00e7in nas\u0131l potansiyel olarak k\u00f6t\u00fc oldu\u011funu \u00f6\u011frenece\u011fiz.<\/p>\n\n<ol>\n<h3><\/h3><li>\u015eirket eylemlerinden kaynaklanan itibar riski<\/li>\n<\/ol>\n\n<p>Bu itibar riski durumlar\u0131 do\u011frudan \u015firketinizin eylemlerinden ve i\u015f yapma y\u00f6ntemlerinden kaynaklan\u0131r. Baz\u0131 olas\u0131 \u00f6rnek senaryolar \u015funlard\u0131r:<\/p>\n\n<ul>\n<li>D\u00fc\u015f\u00fck kaliteli \u00fcr\u00fcn ve hizmetler<\/li>\n\n\n\n<li>Kamuoyuna yans\u0131yan i\u015ften \u00e7\u0131karmalar ve skandallar<\/li>\n\n\n\n<li>Federal veya yerel yasalar ya da sekt\u00f6r kurallar\u0131 gibi kurallara uymamak<\/li>\n<\/ul>\n\n<p>Bu t\u00fcr bir risk, kas\u0131tl\u0131 olsun ya da olmas\u0131n, \u015firketinizin kamuoyundaki alg\u0131s\u0131n\u0131 etkileyebilir.<\/p>\n\n<ol start=\"2\">\n<h3><\/h3><li>Ortaklar\u0131n eylemlerinden kaynaklanan itibar riski<\/li>\n<\/ol>\n\n<p>\u0130\u015f orta\u011f\u0131 ve tedarik\u00e7i davran\u0131\u015flar\u0131, \u00f6zellikle de yerle\u015fik bir ili\u015fkiniz varsa, <a href=\"https:\/\/www.questionpro.com\/blog\/tr\/brand-reputation-3\/\">marka itibar\u0131n\u0131za<\/a> zarar verebilir. \u00d6rnekler:<\/p>\n\n<ul>\n<li>Ortaklar veya tedarik\u00e7iler, kamuya mal olan suistimallerde bulunur.<\/li>\n\n\n\n<li>Ortaklar\u0131n\u0131zdan veya tedarik\u00e7ilerinizden \u015firketiniz hakk\u0131nda gelen olumsuz yorumlar<\/li>\n<\/ul>\n\n<ol start=\"3\">\n<h3><\/h3><li>Ortaklar\u0131n temsilcilerinin eylemleri<\/li>\n<\/ol>\n\n<p>\u00c7o\u011fu zaman bu riskler, i\u015fletmenizle do\u011frudan ba\u011flant\u0131s\u0131 olan birinin k\u00f6t\u00fc veya etik olmayan bir \u015fey yapmas\u0131 nedeniyle ortaya \u00e7\u0131kar. \u0130\u015fte baz\u0131 senaryolar:<\/p>\n\n<ul>\n<li>Markan\u0131z\u0131 ba\u015fkalar\u0131na kar\u015f\u0131 k\u00f6t\u00fc temsil eden \u00e7al\u0131\u015fanlar<\/li>\n\n\n\n<li>Bireysel bir \u00e7al\u0131\u015fan taraf\u0131ndan m\u00fc\u015fterilere y\u00f6nelik suistimaller<\/li>\n<\/ul>\n\n<p>Kamuoyu, \u015firket yetkililerinin ve \u00e7al\u0131\u015fanlar\u0131n\u0131n eylemlerinin \u015firkete ait olmad\u0131\u011f\u0131n\u0131 kabul etmeyebilir. Temsilciler, \u015firketlerin y\u00fczleri ve ki\u015filikleri olarak hareket ederler. Bu durum, herhangi bir kurulu\u015fu \u00e7ok say\u0131da sorumluluk ve itibar riskine a\u00e7\u0131k hale getirir.<\/p>\n\n<ol start=\"4\">\n<h3><\/h3><li>D\u0131\u015f olaylardan kaynaklanan itibar riski<\/li>\n<\/ol>\n\n<p>Bu t\u00fcr bir itibar riski, \u00f6zellikle m\u00fc\u015fterileriniz ve eski \u00e7al\u0131\u015fanlar\u0131n\u0131z olumsuz bir deneyim ya\u015fad\u0131\u011f\u0131nda, \u015firketinizin itibar\u0131n\u0131 b\u00fcy\u00fck \u00f6l\u00e7\u00fcde etkileyebilir. \u0130\u015fte birka\u00e7 \u00f6rnek:<\/p>\n\n<ul>\n<li>M\u00fc\u015fterilerin kamuya a\u00e7\u0131k de\u011ferlendirme sitelerindeki olumsuz yorumlar\u0131<\/li>\n\n\n\n<li>M\u00fc\u015fterilerin \u015firketinizle ya\u015fad\u0131klar\u0131 deneyimlerle ilgili olumsuz sosyal medya payla\u015f\u0131mlar\u0131<\/li>\n\n\n\n<li>Bilgisayar sistemlerine y\u00f6nelik veri s\u0131z\u0131nt\u0131lar\u0131 veya sald\u0131r\u0131lar<\/li>\n<\/ul>\n\n<p>Medya ve potansiyel m\u00fc\u015fteriler, \u015firketinizden mal, hizmet veya i\u015f ald\u0131ktan sonra insanlara nas\u0131l davran\u0131ld\u0131\u011f\u0131 hakk\u0131nda bir izlenim olu\u015fturmalar\u0131na yard\u0131mc\u0131 oldu\u011fu i\u00e7in bu t\u00fcr riskleri \u00e7ok \u00f6nemserler.<\/p>\n\n<blockquote class=\"wp-block-quote\">\n<p>Kendi <a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-guide\/\">M\u00fc\u015fteri Yolculu\u011fu Haritan\u0131z\u0131<\/a> nas\u0131l olu\u015fturaca\u011f\u0131n\u0131z\u0131 \u00f6\u011frenmek i\u00e7in bu rehbere de g\u00f6z atabilirsiniz.<\/p>\n<\/blockquote>\n\n<h2 class=\"wp-block-heading\">\u0130tibar riskini y\u00f6netmek i\u00e7in ipu\u00e7lar\u0131<\/h2>\n\n<ul>\n<li>Risklerin belirlenmesi ve de\u011ferlendirilmesi<\/li>\n<\/ul>\n\n<p>Risklerin belirlenmesi itibar riskinin y\u00f6netilmesinde ilk ad\u0131md\u0131r. \u0130tibar riski de\u011ferlendirmenizde, kendinize bu risklerin ger\u00e7ekle\u015fme olas\u0131l\u0131\u011f\u0131n\u0131n ne kadar oldu\u011funu ve etkilerinin ne kadar k\u00f6t\u00fc olabilece\u011fini sormal\u0131s\u0131n\u0131z. \u015eirketinizin itibar\u0131na neyin zarar verebilece\u011fini bulman\u0131z gerekecektir.<\/p>\n\n<ul>\n<li>Payda\u015flar\u0131n\u0131z\u0131 tan\u0131y\u0131n<\/li>\n<\/ul>\n\n<p>\u0130tibar riskini y\u00f6netme s\u00fcreciniz, payda\u015flar\u0131n\u0131z\u0131n sizden ne istedi\u011fini bulmay\u0131 i\u00e7ermelidir. Her t\u00fcrl\u00fc i\u00e7 ve d\u0131\u015f payda\u015f\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fczden emin olun \u00e7\u00fcnk\u00fc sizden farkl\u0131 beklentileri olabilir.  <\/p>\n\n<p>Bunu anketler, kamuoyu yoklamalar\u0131 ve m\u00fclakatlar yard\u0131m\u0131yla \u00f6\u011frenebilirsiniz. Net bir resim elde etmek i\u00e7in \u00f6nyarg\u0131l\u0131 olmayan farkl\u0131 kaynaklar kullan\u0131n.<\/p>\n\n<p><strong>\u0130tibar riskinizi y\u00f6netmek i\u00e7in QuestionPro&#8217;nun yard\u0131m\u0131yla anketler, yoklamalar ve g\u00f6r\u00fc\u015fmeler yapabilirsiniz. QuestionPro, kullan\u0131c\u0131lar\u0131n \u00e7evrimi\u00e7i anketler, anketler ve testler tasarlamalar\u0131n\u0131 ve da\u011f\u0131tmalar\u0131n\u0131 sa\u011flayan bir anket yaz\u0131l\u0131m\u0131 platformudur. Kullan\u0131c\u0131lar\u0131n profesyonel d\u00fczeyde anketler tasarlamas\u0131na ve y\u00fcr\u00fctmesine yard\u0131mc\u0131 olmak i\u00e7in bir dizi \u00f6zellik ve \u00f6zelle\u015ftirme se\u00e7ene\u011fi i\u00e7erir.<\/strong><\/p>\n\n<ul>\n<li>\u0130\u015f operasyonlar\u0131n\u0131z\u0131 de\u011ferlendirin<\/li>\n<\/ul>\n\n<p>Payda\u015f beklentileri ile \u015firket performans\u0131 aras\u0131ndaki bo\u015fluklar\u0131 belirlemek i\u00e7in bunlar\u0131 ne kadar iyi kar\u015f\u0131layabildi\u011finizi analiz edin. \u0130tibar\u0131n\u0131z\u0131 engelleyebilecek kusurlar\u0131 veya alanlar\u0131 belirlemek i\u00e7in objektif ve ger\u00e7ek\u00e7i olun.<\/p>\n\n<ul>\n<li>Bir strateji se\u00e7in<\/li>\n<\/ul>\n\n<p>Art\u0131k i\u015finizi ve risklerini daha iyi anlad\u0131\u011f\u0131n\u0131za g\u00f6re, ortaya \u00e7\u0131kmalar\u0131 halinde bunlarla ba\u015fa \u00e7\u0131kmak i\u00e7in bir plan olu\u015fturmal\u0131s\u0131n\u0131z.  <\/p>\n\n<p>  En iyi stratejiyi se\u00e7menize yard\u0131mc\u0131 olmas\u0131 i\u00e7in risk analizinizden elde etti\u011finiz i\u00e7g\u00f6r\u00fcleri kullan\u0131n. <strong>QuestionPro anket yaz\u0131l\u0131m\u0131 platformunu kullanarak i\u015fletmeniz hakk\u0131nda ger\u00e7ek zamanl\u0131 bilgi<\/strong> edinin.<\/p>\n\n<ul>\n<li>Kontrolleri uygulamaya koyun<\/li>\n<\/ul>\n\n<p>Riskleri azaltmak ve hatta ortadan kald\u0131rmak i\u00e7in alabilece\u011finiz \u00f6nlemler varsa, bunlar\u0131 de\u011ferlendirmelisiniz. Dijital \u00e7\u00f6z\u00fcmler, iyile\u015ftirilmi\u015f politika ve prosed\u00fcrler ve etkili e\u011fitim, itibar riskini azaltmaya yard\u0131mc\u0131 olabilecek eylemlere \u00f6rnek olarak verilebilir.<\/p>\n\n<ul>\n<li>Risklerinizi yak\u0131ndan takip edin<\/li>\n<\/ul>\n\n<p>Riskler tan\u0131mland\u0131ktan, de\u011ferlendirildikten ve tedavi edildikten sonra bile de\u011fi\u015febilir. Payda\u015f beklentilerini ve i\u015f operasyonlar\u0131n\u0131z\u0131 izlerken proaktif olun, b\u00f6ylece herhangi bir de\u011fi\u015fikli\u011fe h\u0131zl\u0131 bir \u015fekilde yan\u0131t verebilir ve uyum sa\u011flayabilirsiniz.<\/p>\n\n<ul>\n<li>Teknolojiyi kullanmay\u0131 d\u00fc\u015f\u00fcn\u00fcn<\/li>\n<\/ul>\n\n<p>Risk y\u00f6netimi yaz\u0131l\u0131m \u00e7\u00f6z\u00fcmleri s\u00fcreci kolayla\u015ft\u0131rabilir. Do\u011fru \u00e7\u00f6z\u00fcm, i\u015finiz \u00fczerinde daha fazla kontrol sahibi olman\u0131z\u0131 ve daha iyi kararlar alman\u0131z\u0131 sa\u011flayabilir. Risk y\u00f6netimi s\u00fcreci boyunca, ortaya \u00e7\u0131kan risklere ili\u015fkin fark\u0131ndal\u0131\u011f\u0131n\u0131z\u0131 da art\u0131rabilir.<\/p>\n\n<blockquote class=\"wp-block-quote\">\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/tr\/musteri-yolculugu-nedir-ve-ornekler-free-template\/\">M\u00fc\u015fteri Yolculu\u011funuzu<\/a> anlaman\u0131n CX program\u0131n\u0131z\u0131 neden d\u00f6n\u00fc\u015ft\u00fcrd\u00fc\u011f\u00fc hakk\u0131nda daha fazla bilgi edinin.  <\/p>\n<\/blockquote>\n\n<h2 class=\"wp-block-heading\">QuestionPro CX itibar riskinin y\u00f6netilmesine nas\u0131l yard\u0131mc\u0131 olur?<\/h2>\n\n<p>QuestionPro CX, kurulu\u015flar\u0131n itibar riskini \u00e7e\u015fitli \u015fekillerde y\u00f6netmelerine yard\u0131mc\u0131 olabilir:<\/p>\n\n<ul>\n<li><strong>Potansiyel riskleri belirlemek i\u00e7in<\/strong><\/li>\n<\/ul>\n\n<p>Kurulu\u015flar QuestionPro ile anketler d\u00fczenleyerek m\u00fc\u015fteriler, \u00e7al\u0131\u015fanlar ve i\u015f ortaklar\u0131 gibi payda\u015flardan i\u00e7g\u00f6r\u00fc ve geri bildirim toplayabilir. Kurumlar\u0131n potansiyel itibar risklerini ve olumlu alg\u0131land\u0131klar\u0131 alanlar\u0131 belirlemelerine yard\u0131mc\u0131 olabilir.<\/p>\n\n<ul>\n<li><strong>\u0130tibar\u0131 izlemek ve \u00f6l\u00e7mek i\u00e7in<\/strong><\/li>\n<\/ul>\n\n<p>QuestionPro CX, i\u015fletmelerin zaman i\u00e7inde itibarlar\u0131ndaki de\u011fi\u015fiklikleri takip etmelerini ve \u00f6l\u00e7melerini sa\u011flar. Kurulu\u015flar, <a href=\"https:\/\/www.questionpro.com\/feedback-software\/customer-feedback-software.html\">m\u00fc\u015fteri geri bildirimlerini<\/a> s\u0131k s\u0131k toplay\u0131p de\u011ferlendirerek e\u011filimleri ve endi\u015fe alanlar\u0131n\u0131 ke\u015ffedebilir ve itibar y\u00f6netimi \u00e7abalar\u0131n\u0131n ba\u015far\u0131s\u0131n\u0131 izleyebilir.<\/p>\n\n<ul>\n<li><strong>Sorunlar\u0131 ele almak ve \u00e7\u00f6zmek i\u00e7in<\/strong><\/li>\n<\/ul>\n\n<p>Bir anket, bir \u015firketin itibar\u0131n\u0131n risk alt\u0131nda olabilece\u011fini g\u00f6steriyorsa, \u015firket sorunu ele almak ve d\u00fczeltmek i\u00e7in ad\u0131mlar atabilir. Bu, politikalarda veya uygulamalarda de\u011fi\u015fiklik yapmak veya payda\u015flarla endi\u015feleri hakk\u0131nda konu\u015fmak anlam\u0131na gelebilir.<\/p>\n\n<ul>\n<li><strong>M\u00fc\u015fterilerle ileti\u015fim kurmak i\u00e7in<\/strong><\/li>\n<\/ul>\n\n<p>QuestionPro CX, m\u00fc\u015fterilerle konu\u015fmak i\u00e7in kullan\u0131labilecek bir ara\u00e7t\u0131r. Kurulu\u015flar d\u00fczenli olarak geri bildirim isteyerek ve endi\u015feleri ele alarak m\u00fc\u015fteri memnuniyetini \u00f6nemsediklerini g\u00f6sterebilir ve m\u00fc\u015fterilerinde g\u00fcven olu\u015fturabilirler.<\/p>\n\n<p><strong>QuestionPro CX Reputation<\/strong>, i\u015fletmelerin \u00e7evrimi\u00e7i itibarlar\u0131n\u0131 izlemelerine ve y\u00f6netmelerine olanak tan\u0131yan bir m\u00fc\u015fteri deneyimi y\u00f6netim platformudur. Bunu, i\u015fletmelere Google gibi sitelerdeki m\u00fc\u015fteri yorumlar\u0131n\u0131 ve derecelendirmelerini takip etme ve bunlara yan\u0131t verme ara\u00e7lar\u0131 sunarak ger\u00e7ekle\u015ftirir.  <\/p>\n\n<p>\u0130\u015fletmelere, potansiyel itibar risklerini b\u00fcy\u00fck sorunlara d\u00f6n\u00fc\u015fmeden \u00f6nce belirleme ve ele alma konusunda yard\u0131mc\u0131 olabilir. Ayr\u0131ca, QuestionPro CX Reputation, i\u015fletmelerin m\u00fc\u015fteri duyarl\u0131l\u0131\u011f\u0131n\u0131 daha iyi anlamalar\u0131na, e\u011filimleri ve iyile\u015ftirme alanlar\u0131n\u0131 belirlemelerine yard\u0131mc\u0131 olmak i\u00e7in analiz ve raporlama ara\u00e7lar\u0131 sa\u011flar.  <\/p>\n\n<p>\u0130\u015fletmeler bu platformu kullanarak \u00e7evrimi\u00e7i itibarlar\u0131n\u0131 proaktif bir \u015fekilde y\u00f6netebilir ve olumsuz yorumlar\u0131n veya derecelendirmelerin itibarlar\u0131na zarar verme riskini azaltabilirler.<\/p>\n\n<h2 class=\"wp-block-heading\">Sonu\u00e7<\/h2>\n\n<p>\u0130tibar riski, bir i\u015fletme i\u00e7in mali kay\u0131plar, daha az m\u00fc\u015fteri sadakati ve \u00e7al\u0131\u015fanlar aras\u0131nda d\u00fc\u015f\u00fck moral gibi \u00f6nemli sorunlara neden olabilir. Bu nedenle, kurulu\u015flar\u0131n itibarlar\u0131na dikkat etmeleri ve onlara zarar verebilecek sorunlar\u0131 bulup d\u00fczeltmeleri gerekir.<\/p>\n\n<p>Kurulu\u015flar, itibarlar\u0131n\u0131 proaktif bir \u015fekilde y\u00f6neterek itibar riskinin yaratabilece\u011fi k\u00f6t\u00fc etkileri azaltabilir ve uzun vadeli ba\u015far\u0131lar\u0131n\u0131 koruyabilirler.<\/p>\n\n<p>QuestionPro CX Reputation, \u015firketinizin itibar riskini y\u00f6netmenize yard\u0131mc\u0131 olabilir. CX Reputation, ekibinizin ba\u015fl\u0131ca genel incelemeler ve sosyal medya sitelerindeki yorumlar\u0131 \u00e7apraz olarak yay\u0131nlamas\u0131n\u0131 ve yan\u0131tlamas\u0131n\u0131 sa\u011flarken ayn\u0131 zamanda yapay zeka duyarl\u0131l\u0131k analizi ve ger\u00e7ek zamanl\u0131 bir analiz panosu kullanarak geri bildirimleri toplay\u0131p analiz eder.<\/p>\n\n<p>\u015eirketiniz i\u00e7in en iyi de\u011feri elde etmek i\u00e7in QuestionPro&#8217;yu bug\u00fcn deneyin!<\/p>\n\n<p><\/p><p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/cx\/cx-reputation\/\" target=\"_blank\" rel=\"noopener\">\n  <button>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/button>\n<\/a>       <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1063&amp;sourceRef=blog\" target=\"_blank\" rel=\"noopener\">\n  <button>\u00dcCRETS\u0130Z DENEME<\/button>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bir \u015firketin itibar\u0131 en de\u011ferli varl\u0131klar\u0131ndan biridir. \u0130yi bir itibara sahip \u015firketler daha iyi performans g\u00f6sterir, daha nitelikli insanlar\u0131 \u00e7eker [&hellip;]<\/p>\n","protected":false},"author":80,"featured_media":782077,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1192],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0130tibar Riski: Nedir, T\u00fcrleri + Y\u00f6netmek i\u00e7in \u0130pu\u00e7lar\u0131<\/title>\n<meta name=\"description\" content=\"\u0130tibar riski, bir \u015firketin payda\u015f ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131layamamas\u0131d\u0131r. Ne kadar b\u00fcy\u00fck olursa olsun ya da ne i\u015f yaparsa yaps\u0131n her i\u015fletmeye zarar verebilir.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/tr\/itibar-riski-nedir-turleri-yonetmek-icin-ipuclari\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0130tibar Riski: Nedir, T\u00fcrleri + Y\u00f6netmek i\u00e7in \u0130pu\u00e7lar\u0131\" \/>\n<meta property=\"og:description\" content=\"\u0130tibar riski, bir \u015firketin payda\u015f ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131layamamas\u0131d\u0131r. Ne kadar b\u00fcy\u00fck olursa olsun ya da ne i\u015f yaparsa yaps\u0131n her i\u015fletmeye zarar verebilir.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/tr\/itibar-riski-nedir-turleri-yonetmek-icin-ipuclari\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-26T18:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-19T17:48:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2023\/02\/reputational-risk.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2100\" \/>\n\t<meta property=\"og:image:height\" content=\"1254\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"QuestionPro Collaborators\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"QuestionPro Collaborators\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/itibar-riski-nedir-turleri-yonetmek-icin-ipuclari\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/itibar-riski-nedir-turleri-yonetmek-icin-ipuclari\/\"},\"author\":{\"name\":\"QuestionPro Collaborators\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/7aa2dda02c16e540da9fb962ee929652\"},\"headline\":\"\u0130tibar Riski: Nedir, T\u00fcrleri + Y\u00f6netmek i\u00e7in \u0130pu\u00e7lar\u0131\",\"datePublished\":\"2023-02-26T18:00:00+00:00\",\"dateModified\":\"2023-05-19T17:48:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/itibar-riski-nedir-turleri-yonetmek-icin-ipuclari\/\"},\"wordCount\":1579,\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#organization\"},\"articleSection\":[\"CX\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/itibar-riski-nedir-turleri-yonetmek-icin-ipuclari\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/tr\/itibar-riski-nedir-turleri-yonetmek-icin-ipuclari\/\",\"name\":\"\u0130tibar Riski: Nedir, T\u00fcrleri + Y\u00f6netmek i\u00e7in \u0130pu\u00e7lar\u0131\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#website\"},\"datePublished\":\"2023-02-26T18:00:00+00:00\",\"dateModified\":\"2023-05-19T17:48:39+00:00\",\"description\":\"\u0130tibar riski, bir \u015firketin payda\u015f ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131layamamas\u0131d\u0131r. Ne kadar b\u00fcy\u00fck olursa olsun ya da ne i\u015f yaparsa yaps\u0131n her i\u015fletmeye zarar verebilir.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/itibar-riski-nedir-turleri-yonetmek-icin-ipuclari\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.questionpro.com\/blog\/tr\/itibar-riski-nedir-turleri-yonetmek-icin-ipuclari\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/itibar-riski-nedir-turleri-yonetmek-icin-ipuclari\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Ev\",\"item\":\"https:\/\/www.questionpro.com\/blog\/tr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Uncategorized @tr\",\"item\":\"https:\/\/www.questionpro.com\/blog\/tr\/category\/uncategorized-tr\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"\u0130tibar Riski: Nedir, T\u00fcrleri + Y\u00f6netmek i\u00e7in \u0130pu\u00e7lar\u0131\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#website\",\"url\":\"https:\/\/www.questionpro.com\/blog\/tr\/\",\"name\":\"QuestionPro\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.questionpro.com\/blog\/tr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"tr\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#organization\",\"name\":\"QuestionPro\",\"url\":\"https:\/\/www.questionpro.com\/blog\/tr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"contentUrl\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"caption\":\"QuestionPro\"},\"image\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/questionpro\",\"https:\/\/twitter.com\/questionpro\",\"https:\/\/www.linkedin.com\/company\/questionpro\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/7aa2dda02c16e540da9fb962ee929652\",\"name\":\"QuestionPro Collaborators\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7c5e4f557ac4d597814687054d6305bc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7c5e4f557ac4d597814687054d6305bc?s=96&d=mm&r=g\",\"caption\":\"QuestionPro Collaborators\"},\"description\":\"Worldwide team of Content Creation specialists focusing on Research, CX, Workforce, Audience and Education.\",\"url\":\"https:\/\/www.questionpro.com\/blog\/tr\/author\/aldro\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u0130tibar Riski: Nedir, T\u00fcrleri + Y\u00f6netmek i\u00e7in \u0130pu\u00e7lar\u0131","description":"\u0130tibar riski, bir \u015firketin payda\u015f ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131layamamas\u0131d\u0131r. Ne kadar b\u00fcy\u00fck olursa olsun ya da ne i\u015f yaparsa yaps\u0131n her i\u015fletmeye zarar verebilir.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.questionpro.com\/blog\/tr\/itibar-riski-nedir-turleri-yonetmek-icin-ipuclari\/","og_locale":"tr_TR","og_type":"article","og_title":"\u0130tibar Riski: Nedir, T\u00fcrleri + Y\u00f6netmek i\u00e7in \u0130pu\u00e7lar\u0131","og_description":"\u0130tibar riski, bir \u015firketin payda\u015f ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131layamamas\u0131d\u0131r. Ne kadar b\u00fcy\u00fck olursa olsun ya da ne i\u015f yaparsa yaps\u0131n her i\u015fletmeye zarar verebilir.","og_url":"https:\/\/www.questionpro.com\/blog\/tr\/itibar-riski-nedir-turleri-yonetmek-icin-ipuclari\/","og_site_name":"QuestionPro","article_publisher":"https:\/\/www.facebook.com\/questionpro","article_published_time":"2023-02-26T18:00:00+00:00","article_modified_time":"2023-05-19T17:48:39+00:00","og_image":[{"width":2100,"height":1254,"url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2023\/02\/reputational-risk.jpg","type":"image\/jpeg"}],"author":"QuestionPro Collaborators","twitter_card":"summary_large_image","twitter_creator":"@questionpro","twitter_site":"@questionpro","twitter_misc":{"Yazan:":"QuestionPro Collaborators","Tahmini okuma s\u00fcresi":"8 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.questionpro.com\/blog\/tr\/itibar-riski-nedir-turleri-yonetmek-icin-ipuclari\/#article","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/itibar-riski-nedir-turleri-yonetmek-icin-ipuclari\/"},"author":{"name":"QuestionPro Collaborators","@id":"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/7aa2dda02c16e540da9fb962ee929652"},"headline":"\u0130tibar Riski: Nedir, T\u00fcrleri + Y\u00f6netmek i\u00e7in \u0130pu\u00e7lar\u0131","datePublished":"2023-02-26T18:00:00+00:00","dateModified":"2023-05-19T17:48:39+00:00","mainEntityOfPage":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/itibar-riski-nedir-turleri-yonetmek-icin-ipuclari\/"},"wordCount":1579,"publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/#organization"},"articleSection":["CX"],"inLanguage":"tr"},{"@type":"WebPage","@id":"https:\/\/www.questionpro.com\/blog\/tr\/itibar-riski-nedir-turleri-yonetmek-icin-ipuclari\/","url":"https:\/\/www.questionpro.com\/blog\/tr\/itibar-riski-nedir-turleri-yonetmek-icin-ipuclari\/","name":"\u0130tibar Riski: Nedir, T\u00fcrleri + Y\u00f6netmek i\u00e7in \u0130pu\u00e7lar\u0131","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/#website"},"datePublished":"2023-02-26T18:00:00+00:00","dateModified":"2023-05-19T17:48:39+00:00","description":"\u0130tibar riski, bir \u015firketin payda\u015f ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131layamamas\u0131d\u0131r. Ne kadar b\u00fcy\u00fck olursa olsun ya da ne i\u015f yaparsa yaps\u0131n her i\u015fletmeye zarar verebilir.","breadcrumb":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/itibar-riski-nedir-turleri-yonetmek-icin-ipuclari\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.questionpro.com\/blog\/tr\/itibar-riski-nedir-turleri-yonetmek-icin-ipuclari\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.questionpro.com\/blog\/tr\/itibar-riski-nedir-turleri-yonetmek-icin-ipuclari\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Ev","item":"https:\/\/www.questionpro.com\/blog\/tr\/"},{"@type":"ListItem","position":2,"name":"Uncategorized @tr","item":"https:\/\/www.questionpro.com\/blog\/tr\/category\/uncategorized-tr\/"},{"@type":"ListItem","position":3,"name":"\u0130tibar Riski: Nedir, T\u00fcrleri + Y\u00f6netmek i\u00e7in \u0130pu\u00e7lar\u0131"}]},{"@type":"WebSite","@id":"https:\/\/www.questionpro.com\/blog\/tr\/#website","url":"https:\/\/www.questionpro.com\/blog\/tr\/","name":"QuestionPro","description":"","publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.questionpro.com\/blog\/tr\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"tr"},{"@type":"Organization","@id":"https:\/\/www.questionpro.com\/blog\/tr\/#organization","name":"QuestionPro","url":"https:\/\/www.questionpro.com\/blog\/tr\/","logo":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/logo\/image\/","url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","contentUrl":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","caption":"QuestionPro"},"image":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/questionpro","https:\/\/twitter.com\/questionpro","https:\/\/www.linkedin.com\/company\/questionpro\/"]},{"@type":"Person","@id":"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/7aa2dda02c16e540da9fb962ee929652","name":"QuestionPro Collaborators","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7c5e4f557ac4d597814687054d6305bc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7c5e4f557ac4d597814687054d6305bc?s=96&d=mm&r=g","caption":"QuestionPro Collaborators"},"description":"Worldwide team of Content Creation specialists focusing on Research, CX, Workforce, Audience and Education.","url":"https:\/\/www.questionpro.com\/blog\/tr\/author\/aldro\/"}]}},"featured_image_src":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2023\/02\/reputational-risk.jpg","featured_image_src_square":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2023\/02\/reputational-risk.jpg","author_info":{"display_name":"QuestionPro Collaborators","author_link":"https:\/\/www.questionpro.com\/blog\/tr\/author\/aldro\/"},"_links":{"self":[{"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/posts\/792924"}],"collection":[{"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/users\/80"}],"replies":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/comments?post=792924"}],"version-history":[{"count":1,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/posts\/792924\/revisions"}],"predecessor-version":[{"id":792926,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/posts\/792924\/revisions\/792926"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/media\/782077"}],"wp:attachment":[{"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/media?parent=792924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/categories?post=792924"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/tags?post=792924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}