{"id":793060,"date":"2023-05-03T19:20:04","date_gmt":"2023-05-04T02:20:04","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/online-itibar-yonetiminin-en-onemli-7-faydasi-questionpro\/"},"modified":"2023-05-19T18:12:59","modified_gmt":"2023-05-19T18:12:59","slug":"online-itibar-yonetiminin-en-onemli-7-faydasi-questionpro","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/online-itibar-yonetiminin-en-onemli-7-faydasi-questionpro\/","title":{"rendered":"Online \u0130tibar Y\u00f6netiminin En \u00d6nemli 7 Faydas\u0131 | QuestionPro"},"content":{"rendered":"\n<p>Modern dijital \u00e7a\u011fda \u00e7evrimi\u00e7i itibar\u0131n\u0131z her zamankinden daha \u00f6nemli. \u0130nternet, insanlar\u0131n \u015firketlerle, \u00fcr\u00fcnlerle ve hizmetlerle ilgili deneyimleri hakk\u0131nda konu\u015fmalar\u0131n\u0131 kolayla\u015ft\u0131rd\u0131. Online itibar y\u00f6netiminin faydalar\u0131, artan m\u00fc\u015fteri g\u00fcveni ve sadakatinden daha y\u00fcksek arama motoru sonu\u00e7lar\u0131na kadar \u00e7ok \u00e7e\u015fitlidir.<\/p>\n\n<p>  Sonu\u00e7 olarak, \u00e7evrimi\u00e7i imaj\u0131n\u0131z\u0131 y\u00f6netmek her t\u00fcrl\u00fc i\u015f plan\u0131n\u0131n \u00f6nemli bir par\u00e7as\u0131 haline gelmi\u015ftir. Bu blogda, \u00e7evrimi\u00e7i itibar y\u00f6netiminin en \u00f6nemli 7 faydas\u0131ndan bahsedece\u011fiz.<\/p>\n\n<h2 class=\"wp-block-heading\">\u00c7evrimi\u00e7i itibar y\u00f6netimi nedir?<\/h2>\n\n<p>\u00c7evrimi\u00e7i itibar y\u00f6netimi (ORM), bir ki\u015finin veya kurulu\u015fun \u00e7evrimi\u00e7i itibar\u0131n\u0131 izleme ve y\u00f6netme faaliyetidir.  <\/p>\n\n<p>Sosyal medya, arama motorlar\u0131 ve inceleme siteleri gibi farkl\u0131 \u00e7evrimi\u00e7i platformlarda bir ki\u015fi veya \u015firketten bahsedenleri takip etmeyi ve geri bildirimlere veya yorumlara \u00e7evrimi\u00e7i imajlar\u0131na yard\u0131mc\u0131 olacak \u015fekilde yan\u0131t vermeyi i\u00e7erir.  <\/p>\n\n<p>ORM&#8217;nin amac\u0131, bir ki\u015finin veya kurulu\u015fun \u00e7evrimi\u00e7i itibar\u0131n\u0131n de\u011ferlerini, inan\u00e7lar\u0131n\u0131 ve marka imaj\u0131n\u0131 do\u011fru bir \u015fekilde yans\u0131tmas\u0131n\u0131 sa\u011flamakt\u0131r. ORM ayr\u0131ca arama motoru s\u0131ralamalar\u0131n\u0131 iyile\u015ftirmek, bir markay\u0131 daha g\u00f6r\u00fcn\u00fcr k\u0131lmak ve bir ki\u015finin veya kurulu\u015fun imaj\u0131na zarar verebilecek olumsuz yorumlar\u0131 veya i\u00e7eri\u011fi ele almak i\u00e7in planlar yapmay\u0131 da i\u00e7erir.<\/p>\n\n<blockquote class=\"wp-block-quote\">\n<p>Kendi <a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">M\u00fc\u015fteri Yolculu\u011fu Haritan\u0131z\u0131<\/a> nas\u0131l olu\u015fturaca\u011f\u0131n\u0131z\u0131 \u00f6\u011frenmek i\u00e7in bu rehbere de g\u00f6z atabilirsiniz.<\/p>\n<\/blockquote>\n\n<h2 class=\"wp-block-heading\">\u00c7evrimi\u00e7i itibar y\u00f6netiminin en \u00f6nemli 7 faydas\u0131<\/h2>\n\n<p>\u00c7evrimi\u00e7i itibar y\u00f6netimi (ORM), internette bir marka, birey veya kurulu\u015f hakk\u0131nda s\u00f6ylenenleri izleme, etkileme ve y\u00f6netme s\u00fcrecidir. \u0130\u015fte online itibar y\u00f6netiminin ba\u015fl\u0131ca faydalar\u0131ndan baz\u0131lar\u0131:<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"927\" height=\"1024\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2023\/05\/image-3-927x1024.png\" alt=\"\" class=\"wp-image-789097\" srcset=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2023\/05\/image-3-927x1024.png 927w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2023\/05\/image-3-272x300.png 272w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2023\/05\/image-3-768x849.png 768w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2023\/05\/image-3-1390x1536.png 1390w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2023\/05\/image-3.png 1448w\" sizes=\"(max-width: 927px) 100vw, 927px\" \/><\/figure>\n\n<p><a href=\"https:\/\/drive.google.com\/file\/d\/1EEh81bCmEaFCgEQYWnaXvjDLJ-vklPd8\/view?usp=share_link\"><\/a><\/p>\n\n<ul>\n<h3><\/h3><li>G\u00fcven ve g\u00fcvenilirlik olu\u015fturun<\/li>\n<\/ul>\n\n<p>Olumlu bir internet itibar\u0131, hedef kitleniz nezdinde g\u00fcven ve g\u00fcvenilirlik geli\u015ftirmenize yard\u0131mc\u0131 olabilir.  <\/p>\n\n<p>Potansiyel al\u0131c\u0131lar \u015firketinizi veya ki\u015fisel markan\u0131z\u0131 internette arad\u0131klar\u0131nda, muhtemelen di\u011fer m\u00fc\u015fterilerden veya kullan\u0131c\u0131lardan gelen incelemelere ve geri bildirimlere rastlayacaklard\u0131r. \u0130yi yorumlar ve geri bildirimler i\u00e7eren sa\u011flam bir \u00e7evrimi\u00e7i itibar, hedef kitleniz nezdinde g\u00fcven ve g\u00fcvenilirlik geli\u015ftirmenize yard\u0131mc\u0131 olabilir.<\/p>\n\n<ul>\n<h3><\/h3><li>Marka bilinirli\u011fini art\u0131r\u0131n<\/li>\n<\/ul>\n\n<p>Etkili bir online itibar y\u00f6netimi ile marka bilinirli\u011fi art\u0131r\u0131labilir. \u00c7evrimi\u00e7i varl\u0131\u011f\u0131n\u0131z\u0131 geli\u015ftirmenize ve web sitenize daha fazla ki\u015fi \u00e7ekmenize yard\u0131mc\u0131 olabilir. Web sitenizin ve sosyal medya hesaplar\u0131n\u0131z\u0131n, m\u00fc\u015fteriler i\u015fletmenizle ilgili terimleri arad\u0131klar\u0131nda arama sonu\u00e7lar\u0131n\u0131n en \u00fcst\u00fcnde g\u00f6sterilme olas\u0131l\u0131\u011f\u0131 daha y\u00fcksektir.<\/p>\n\n<ul>\n<h3><\/h3><li>Arama motoru s\u0131ralamalar\u0131n\u0131 iyile\u015ftirin<\/li>\n<\/ul>\n\n<p>\u00c7evrimi\u00e7i itibar, Google gibi arama motorlar\u0131 i\u00e7in en \u00f6nemli s\u0131ralama fakt\u00f6rlerinden biridir. Olumlu bir internet itibar\u0131, arama motoru s\u0131ralamalar\u0131n\u0131z\u0131n iyile\u015ftirilmesine yard\u0131mc\u0131 olabilir.  <\/p>\n\n<p>Bu, insanlar \u015firketinizle ilgili anahtar kelimeleri arad\u0131klar\u0131nda, web sitenizin sonu\u00e7lar\u0131n en \u00fcst\u00fcnde g\u00f6sterilme olas\u0131l\u0131\u011f\u0131n\u0131n daha y\u00fcksek oldu\u011fu anlam\u0131na gelir. Sa\u011flam bir \u00e7evrimi\u00e7i itibar ve olumlu yorumlar ve geri bildirimler, arama motoru g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcz\u00fc art\u0131rabilir ve web sitenize daha fazla insan \u00e7ekebilir.<\/p>\n\n<ul>\n<h3><\/h3><li>M\u00fc\u015fteri ili\u015fkilerini geli\u015ftirin<\/li>\n<\/ul>\n\n<p>\u00c7evrimi\u00e7i itibar y\u00f6netiminin en \u00f6nemli faydalar\u0131ndan biri, m\u00fc\u015fteri ili\u015fkilerini geli\u015ftirebilmesidir. \u00c7evrimi\u00e7i itibar\u0131n\u0131z\u0131 y\u00f6neterek m\u00fc\u015fteri ili\u015fkilerinizi geli\u015ftirir. Onlara d\u00fc\u015f\u00fcncelerine de\u011fer verdi\u011finizi ve yorumlar\u0131na ve ele\u015ftirilerine yan\u0131t vererek onlar\u0131 dinlemeye haz\u0131r oldu\u011funuzu g\u00f6sterirsiniz.  <\/p>\n\n<p>M\u00fc\u015fteri etkile\u015fimlerinizi g\u00fc\u00e7lendirmenize ve sadakatlerini art\u0131rman\u0131za olanak tan\u0131r. Ayr\u0131ca, \u015fikayetlerini ve olumsuz geri bildirimlerini do\u011fru bir \u015fekilde ele almak, mutsuz bir m\u00fc\u015fteriyi memnun ve sad\u0131k bir m\u00fc\u015fteriye d\u00f6n\u00fc\u015ft\u00fcrebilir.<\/p>\n\n<ul>\n<h3><\/h3><li>\u0130tibar\u0131n\u0131z\u0131 koruyun<\/li>\n<\/ul>\n\n<p>\u00c7evrimi\u00e7i itibar y\u00f6netimi, itibar\u0131n\u0131z\u0131 olumsuz yorumlara veya incelemelere kar\u015f\u0131 korumak i\u00e7in \u00e7ok \u00f6nemlidir. Olumsuz yorumlar veya de\u011ferlendirmeler itibar\u0131n\u0131za zarar verebilir ve m\u00fc\u015fterilerin markan\u0131za olan g\u00fcvenini sarsabilir.  <\/p>\n\n<p>\u00c7evrimi\u00e7i itibar y\u00f6netimi, olumsuz yorumlar\u0131 veya de\u011ferlendirmeleri tespit etmenize ve bunlara h\u0131zl\u0131 ve etkili bir \u015fekilde yan\u0131t vermenize yard\u0131mc\u0131 olabilir. K\u00f6t\u00fc bir yorum veya incelemeye verilecek iyi haz\u0131rlanm\u0131\u015f bir yan\u0131t, sorunu \u00e7\u00f6zmenize ve gelecekte itibar\u0131n\u0131z\u0131 koruman\u0131za yard\u0131mc\u0131 olabilir.<\/p>\n\n<ul>\n<h3><\/h3><li>Kriz y\u00f6netimi<\/li>\n<\/ul>\n\n<p>Online itibar y\u00f6netimi kriz y\u00f6netimi i\u00e7in kritik \u00f6neme sahiptir. \u0130yi haz\u0131rlanm\u0131\u015f bir kriz yan\u0131t\u0131, m\u00fc\u015fterilerinizin g\u00fcvenini yeniden kazanman\u0131za ve markan\u0131z\u0131n itibar\u0131n\u0131 koruman\u0131za yard\u0131mc\u0131 olabilir. K\u00f6t\u00fc bir yorum veya sosyal medya tart\u0131\u015fmas\u0131 gibi olumsuz bir olay meydana geldi\u011finde, \u00e7evrimi\u00e7i itibar y\u00f6netimi, hasar\u0131 en aza indirmek i\u00e7in h\u0131zl\u0131 ve verimli bir \u015fekilde yan\u0131t vermenize yard\u0131mc\u0131 olabilir.<\/p>\n\n<ul>\n<h3><\/h3><li>Rekabet avantaj\u0131<\/li>\n<\/ul>\n\n<p>\u0130nternet itibar\u0131n\u0131z\u0131 etkin bir \u015fekilde y\u00f6neterek rekabet avantaj\u0131 elde edebilirsiniz. Daha fazla m\u00fc\u015fteri \u00e7ekmenize ve pazar pay\u0131n\u0131z\u0131 geni\u015fletmenize yard\u0131mc\u0131 olabilir. \u00c7evrimi\u00e7i itibar\u0131n\u0131z\u0131 etkin bir \u015fekilde y\u00f6neterek i\u015fletmenizi rakiplerinizden ay\u0131rabilir ve kendinizi sekt\u00f6r lideri olarak konumland\u0131rabilirsiniz.<\/p>\n\n<blockquote class=\"wp-block-quote\">\n<p>M\u00fc\u015fteri Yolculu\u011funuzu anlaman\u0131n CX program\u0131n\u0131z\u0131 neden d\u00f6n\u00fc\u015ft\u00fcrd\u00fc\u011f\u00fc hakk\u0131nda daha fazla bilgi edinin.<\/p>\n<\/blockquote>\n\n<h2 class=\"wp-block-heading\">QuestionPro CX Reputation online itibar y\u00f6netimine nas\u0131l yard\u0131mc\u0131 olur?<\/h2>\n\n<p>QuestionPro CX Reputation, \u00e7evrimi\u00e7i itibar y\u00f6netimi i\u00e7in \u00e7e\u015fitli \u015fekillerde etkili bir \u00e7\u00f6z\u00fcmd\u00fcr. M\u00fc\u015fteri duyarl\u0131l\u0131\u011f\u0131 ve memnuniyeti hakk\u0131nda ger\u00e7ek zamanl\u0131 geri bildirim ve i\u00e7g\u00f6r\u00fcler sunmak, kurulu\u015flar\u0131n \u00e7evrimi\u00e7i itibarlar\u0131n\u0131 izlemelerini, y\u00f6netmelerini ve geli\u015ftirmelerini sa\u011flar. \u0130\u015fte QuestionPro CX Reputation&#8217;\u0131n yard\u0131mc\u0131 olabilece\u011fi yollardan baz\u0131lar\u0131:<\/p>\n\n<ul>\n<h3><\/h3><li>\u00c7evrimi\u00e7i yorumlar\u0131 izleyin ve takip edin<\/li>\n<\/ul>\n\n<p>\u00c7evrimi\u00e7i itibar y\u00f6netiminin en iyi faydalar\u0131ndan biri, platformun i\u015fletmelerin Google, Facebook, Yelp ve di\u011ferleri dahil olmak \u00fczere \u00e7e\u015fitli platformlardaki \u00e7evrimi\u00e7i yorumlar\u0131 izlemesini ve takip etmesini sa\u011flamas\u0131d\u0131r. Bu, m\u00fc\u015fterilerin markalar\u0131 hakk\u0131nda neler s\u00f6yledi\u011fini takip etmelerini ve k\u00f6t\u00fc geri bildirimlere h\u0131zla yan\u0131t vermelerini sa\u011flar.<\/p>\n\n<ul>\n<h3><\/h3><li>M\u00fc\u015fteri girdilerini analiz edin<\/li>\n<\/ul>\n\n<p>QuestionPro CX Reputation, iyile\u015ftirme alanlar\u0131n\u0131 bulmak i\u00e7in m\u00fc\u015fteri geri bildirimlerini analiz eder. Bu, i\u015fletmelerin m\u00fc\u015fterilerinin istek ve tercihlerini daha iyi anlamalar\u0131n\u0131 sa\u011flayarak \u00fcr\u00fcn ve hizmetlerini iyile\u015ftirmek i\u00e7in veriye dayal\u0131 kararlar almalar\u0131na olanak tan\u0131r.<\/p>\n\n<ul>\n<h3><\/h3><li>\u0130ncelemelere yan\u0131t verin<\/li>\n<\/ul>\n\n<p>Platform, tek bir kontrol panelinden i\u015fletmelerin \u00e7evrimi\u00e7i incelemelere yan\u0131t vermesini kolayla\u015ft\u0131r\u0131yor. Bu, m\u00fc\u015fterilerle etkile\u015fime girmelerini ve onlar\u0131n yorumlar\u0131na de\u011fer verdiklerini g\u00f6stermelerini sa\u011flar.<\/p>\n\n<ul>\n<h3><\/h3><li>\u00c7evrimi\u00e7i itibar\u0131 art\u0131r\u0131n<\/li>\n<\/ul>\n\n<p>  \u0130\u015fletmeler, QuestionPro CX Reputation&#8217;\u0131n i\u00e7g\u00f6r\u00fc ve yorumlar\u0131ndan yararlanarak \u00e7evrimi\u00e7i itibarlar\u0131n\u0131 proaktif bir \u015fekilde geli\u015ftirebilirler. Bu, olumsuz ele\u015ftirilere yan\u0131t vermeyi, olumlu yorumlar\u0131 vurgulamay\u0131 ve m\u00fc\u015fteri memnuniyetini art\u0131racak d\u00fczenlemeleri benimsemeyi i\u00e7erir.<\/p>\n\n<p>\u00c7evrimi\u00e7i itibar y\u00f6netiminin faydalar\u0131ndan ve i\u015fletmeler i\u00e7in olmazsa olmaz bir ara\u00e7 oldu\u011fundan bahsettik. QuestionPro CX Reputation, online itibarlar\u0131n\u0131 y\u00f6netmeye ve m\u00fc\u015fteri memnuniyetini art\u0131rmaya \u00e7al\u0131\u015fan \u015firketler i\u00e7in g\u00fc\u00e7l\u00fc bir \u00e7\u00f6z\u00fcmd\u00fcr. QuestionPro CX Reputation&#8217;a bug\u00fcn kaydolun ve online itibar y\u00f6netiminizin kontrol\u00fcn\u00fc elinize al\u0131n!<\/p>\n\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/cx\/cx-reputation\/\" target=\"_blank\" rel=\"noopener\">\n  <button>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/button>\n<\/a>       <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1063&amp;sourceRef=blog\" target=\"_blank\" rel=\"noopener\">\n  <button>\u00dcCRETS\u0130Z DENEME<\/button>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Modern dijital \u00e7a\u011fda \u00e7evrimi\u00e7i itibar\u0131n\u0131z her zamankinden daha \u00f6nemli. \u0130nternet, insanlar\u0131n \u015firketlerle, \u00fcr\u00fcnlerle ve hizmetlerle ilgili deneyimleri hakk\u0131nda konu\u015fmalar\u0131n\u0131 kolayla\u015ft\u0131rd\u0131. [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":789117,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1192],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Online \u0130tibar Y\u00f6netiminin En \u00d6nemli 7 Faydas\u0131 | QuestionPro<\/title>\n<meta name=\"description\" content=\"\u00c7evrimi\u00e7i itibar y\u00f6netiminin faydalar\u0131 markan\u0131z\u0131n imaj\u0131n\u0131 ve m\u00fc\u015fteri g\u00fcvenini art\u0131rabilir. \u00c7evrimi\u00e7i varl\u0131\u011f\u0131n\u0131z\u0131 do\u011fru \u015fekilde y\u00f6netin.\" \/>\n<meta name=\"robots\" content=\"index, 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