Pazarlaman\u0131n amac\u0131, m\u00fc\u015fteriyi ve ihtiya\u00e7lar\u0131n\u0131 o kadar iyi anlamakt\u0131r ki, \u00fcr\u00fcnler tam olarak uysun ve b\u00f6ylece kendilerini sats\u0131nlar. <\/em>-Peter F. Drucker<\/h4>\n<\/blockquote>\n2. \u00c7evrimi\u00e7i bir topluluk ger\u00e7ek bir \u00e7eviklik sunar<\/h3>\n
\u015eirketteki ihtiya\u00e7lar giderek daha \u00e7evik ve dinamik hale geliyor. \u00c7evrimi\u00e7i bir topluluk, i\u00e7g\u00f6r\u00fc kazanma konusunda bu gereksinimleri kar\u015f\u0131laman\u0131za yard\u0131mc\u0131 olur. T\u00fcm pazar ara\u015ft\u0131rmas\u0131 y\u00f6ntemlerinden olu\u015fan mevcut portf\u00f6y ve geni\u015f kat\u0131l\u0131mc\u0131 yelpazesi sayesinde, istedi\u011finiz zaman esnek bir \u015fekilde uyarlanabilir ve h\u0131zl\u0131 sonu\u00e7lar elde edebilirsiniz, \u00f6rn. ger\u00e7ek zamanl\u0131 olarak.<\/p>\n
Buna ek olarak, do\u011fru \u00e7evrimi\u00e7i topluluk y\u00f6netimi ile m\u00fc\u015fterilerin d\u00fcnyalar\u0131na s\u00fcrekli olarak entegre olursunuz. Bu, daha iyi, daha hedefe y\u00f6nelik sorular sorman\u0131za, ilgili konular\u0131 belirlemenize ve \u015firket i\u00e7i bir\u00e7ok gereksinimi tek ba\u015f\u0131na yan\u0131tlaman\u0131za destek olur.<\/p>\n
Bu temel, h\u0131zl\u0131, sa\u011flam temelli, veriye dayal\u0131 ve her \u015feyden \u00f6nce ger\u00e7ek\u00e7i kararlar alman\u0131z\u0131 sa\u011flar. M\u00fc\u015fterinin ihtiya\u00e7lar\u0131 ve al\u0131\u015fkanl\u0131klar\u0131 her zaman \u015firketinizdeki karar alma masas\u0131nda oturur.<\/p>\n
Buna ek olarak, y\u00fcksek teknolojili bir \u00e7evrimi\u00e7i topluluk i\u00e7indeki s\u00fcre\u00e7ler tamamen otomatikle\u015ftirilebilir ve esnek bir \u015fekilde tasarlanabilir. Yeni zorluklara veya de\u011fi\u015fen ko\u015fullara istedi\u011finiz zaman esnek bir \u015fekilde tepki verebilirsiniz. Ayr\u0131ca, B. CRM gibi \u00fc\u00e7\u00fcnc\u00fc taraf sistemleri veya \u00e7evrimi\u00e7i bir toplulu\u011fa ba\u011flanabilen harici panelleri kullanarak en \u00fcst d\u00fczeyde \u00e7eviklik yarat\u0131rlar.<\/p>\n
3. Y\u00f6ntem \u00e7e\u015fitlili\u011fi<\/h3>\n
Modern teknoloji platformlar\u0131 ve son derece geli\u015fmi\u015f mobil cihazlar sayesinde, \u00e7evrimi\u00e7i bir topluluk art\u0131k nitel ve nicel yakla\u015f\u0131mlar aras\u0131nda karar vermek zorunda de\u011fildir. Her ikisi de kolayca birle\u015ftirilebilir veya nitel yap\u0131lar tepki s\u00fcresi veya duygu \u00f6l\u00e7\u00fcmleri yoluyla da \u00f6l\u00e7\u00fclebilir.<\/p>\n
Semantik analiz yoluyla anahtar kelimelerin \u00e7\u0131kar\u0131lmas\u0131n\u0131 sa\u011flayan konular tart\u0131\u015f\u0131labilir ve bunlar daha sonra “H\u0131zl\u0131 Anketler” ile m\u00fc\u015fterinin onay\u0131na sunulur. Kat\u0131l\u0131mc\u0131lar bu sonu\u00e7lar\u0131 ba\u011f\u0131ms\u0131z olarak veya moderat\u00f6rl\u00fc bir \u015fekilde tart\u0131\u015fmaya devam edebilirler.<\/p>\n
Karma\u015f\u0131k ya\u015fam bi\u00e7imleri, gerek\u00e7elendirme ba\u011flamlar\u0131 niteliksel olarak ara\u015ft\u0131r\u0131labilir ve z ile desteklenebilir. B. Mobil g\u00fcnl\u00fckler, ak\u0131ll\u0131 telefon kameras\u0131yla g\u00f6zlem vb. Bu i\u00e7g\u00f6r\u00fclerden do\u011frudan do\u011frulanabilen, nesnelle\u015ftirilebilen ve (k\u0131smen analiz edilebilen) otomatik olarak benzersiz hipotezler olu\u015fturulabilir.<\/p>\n
4. Kat\u0131l\u0131mc\u0131 \u00e7e\u015fitlili\u011fi (d\u0131\u015f\/i\u00e7, a\u00e7\u0131k, kapal\u0131)<\/h3>\n
Bir \u00e7evrimi\u00e7i toplulu\u011fun uygulama alanlar\u0131 da kat\u0131l\u0131mc\u0131 grubu a\u00e7\u0131s\u0131ndan s\u0131n\u0131rs\u0131zd\u0131r: Bir pazar ara\u015ft\u0131rmas\u0131 toplulu\u011fu, m\u00fc\u015fteri toplulu\u011fu, sat\u0131\u015f, \u00e7al\u0131\u015fan, inovasyon, B2B, B2C veya i\u015f orta\u011f\u0131 toplulu\u011fu i\u015fletebilirsiniz. Ya da \u00fcyelerin birbirlerine yard\u0131m etti\u011fi, de\u011ferli ipu\u00e7lar\u0131 verdi\u011fi ve hatalar\u0131 bildirdi\u011fi bir destek toplulu\u011fu d\u00fc\u015f\u00fcn\u00fcn.<\/p>\n
Ya da y\u00f6neticilerin \u015firketin stratejik y\u00f6n\u00fcn\u00fc anlay\u0131p tart\u0131\u015ft\u0131\u011f\u0131 ve departmanlar aras\u0131nda fikir al\u0131\u015fveri\u015finde bulundu\u011fu bir y\u00f6netici toplulu\u011fu – b\u00f6ylece silo d\u00fc\u015f\u00fcncesini azalt\u0131r.<\/p>\n
Ayr\u0131ca, a\u00e7\u0131k veya kapal\u0131 bir topluluk \u00e7al\u0131\u015ft\u0131r\u0131p \u00e7al\u0131\u015ft\u0131rmad\u0131\u011f\u0131n\u0131z\u0131, yani herkesin kay\u0131t olup olamayaca\u011f\u0131n\u0131 veya toplulu\u011fa kimlerin eri\u015febilece\u011fini belirleyebilirsiniz.<\/p>\n
5. \u00c7evrimi\u00e7i bir topluluk sezgisel, duygusal ve mant\u0131ksal geri bildirim sa\u011flar<\/h3>\n
Nobel \u00f6d\u00fcll\u00fc psikolog Daniel Kahnemann, insan d\u00fc\u015f\u00fcncesini iki sisteme ay\u0131rm\u0131\u015ft\u0131r: h\u0131zl\u0131, otomatik ve sezgisel d\u00fc\u015f\u00fcnme (sistem 1) ve beynimizin daha yava\u015f, analitik modu (sistem 2). \u00c7evrimi\u00e7i topluluk platformlar\u0131, her iki sistemi de paralel olarak ele alman\u0131za, ara\u015ft\u0131rman\u0131za ve sorular\u0131n\u0131z\u0131 yan\u0131tlamak i\u00e7in kullanman\u0131za olanak tan\u0131r.<\/p>\n
\u00d6rne\u011fin, forum g\u00f6nderilerinden veya sohbetlerden duygusal durumlar\u0131, duygular\u0131, tonlamay\u0131, ilgiyi, \u00f6z ileti\u015fimi ve ki\u015filik \u00f6zelliklerini belirlemek i\u00e7in yapay zeka tabanl\u0131 metin analizini kullanabilirsiniz. “H\u0131zl\u0131 d\u00fc\u015f\u00fcnmeyi” ele alma e\u011filiminde olan tepki s\u00fcresi \u00f6l\u00e7\u00fcmleri, IAT ve A\/B testleri de verimli bir \u015fekilde ger\u00e7ekle\u015ftirilebilir.<\/p>\n
Ayn\u0131 zamanda, sistem 2’yi klasik y\u00f6ntemlerle pazar ara\u015ft\u0131rmas\u0131 amac\u0131yla kullanarak sonu\u00e7ta b\u00fct\u00fcnsel, optimum bir yakla\u015f\u0131m sa\u011flayabilir ve m\u00fc\u015fterileri kapsaml\u0131 bir \u015fekilde anlayabilirsiniz.<\/p>\n
![\"\u00c7evrimi\u00e7i](\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/02\/Online-Community-Analyse.jpeg\")
<\/p>\n
6. Taahh\u00fct<\/h3>\n
Se\u00e7kin bir \u00e7evrimi\u00e7i topluluk, te\u015fvikler veya oyunla\u015ft\u0131rma gibi kat\u0131l\u0131m ara\u00e7lar\u0131 sunar. Te\u015fvik, istisnai olarak kendini adam\u0131\u015f topluluk \u00fcyelerinin hediye kartlar\u0131 veya di\u011fer de\u011ferli avantajlarla \u00f6d\u00fcllendirilmesi anlam\u0131na gelir.<\/p>\n
Oyunla\u015ft\u0131rma, \u00f6zellikle aktif \u00fcyelerin, etkinlik d\u00fczeylerine ba\u011fl\u0131 olarak kamuya a\u00e7\u0131klanan \u00f6d\u00fcller almas\u0131 anlam\u0131na gelir. Avantajlar aras\u0131nda \u00f6rne\u011fin \u00f6zel m\u00fc\u015fteri etkinlikleri, fikir yar\u0131\u015fmalar\u0131na kat\u0131l\u0131m ve \u00fcr\u00fcn numuneleri alma yer almaktad\u0131r. Kendini adam\u0131\u015f bir topluluk \u00e7ok daha fazla i\u00e7g\u00f6r\u00fc \u00fcretir.<\/p>\n
7. \u00c7evrimi\u00e7i topluluk ve m\u00fc\u015fteri sadakati<\/h3>\n
\u00c7evrimi\u00e7i bir toplulu\u011fun kullan\u0131lmas\u0131, m\u00fc\u015fterilerinizin sat\u0131n alma ve karar verme s\u00fcre\u00e7leri hakk\u0131nda derinlemesine bilgi edinilmesini sa\u011flar. Bu, m\u00fc\u015fterilerinizin markalar\u0131n\u0131za ve \u00fcr\u00fcnlerinize olan ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 art\u0131rmak i\u00e7in bir model geli\u015ftirmenize yard\u0131mc\u0131 olacakt\u0131r.<\/p>\n
\u00d6rne\u011fin, pil \u00fcreticisi Energizer, \u00e7evrimi\u00e7i bir topluluk olu\u015fturduktan sonra, kalabal\u0131k bir pazarda tekrar sat\u0131n alma say\u0131s\u0131n\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde art\u0131rmay\u0131 ba\u015fard\u0131.<\/p>\n
\nPazarlamac\u0131lar\u0131n rol\u00fc, m\u00fc\u015fterilere fark\u0131ndal\u0131k ve nihayetinde savunuculuk yolculuklar\u0131 boyunca rehberlik etmektir -Philip<\/em>Kotler<\/h4>\n<\/blockquote>\n8. S\u00fcrekli geri bildirim ve diyalog<\/h3>\n
\u00c7evrimi\u00e7i bir topluluk, s\u00fcrekli olarak m\u00fc\u015fteri ve m\u00fc\u015fteri olmayan geri bildirim almak i\u00e7in en iyi \u00fcreme alan\u0131d\u0131r. Topluluk \u00fcyeleri, y\u00f6netilebilen veya daha ziyade etnografik olarak y\u00f6netilemeyen s\u00fcrekli bir al\u0131\u015fveri\u015f i\u00e7indedir.<\/p>\n
Profesyonel bir \u00e7evrimi\u00e7i topluluk, \u00fcyelere hayatlar\u0131ndan bildikleri t\u00fcm ileti\u015fim kanallar\u0131n\u0131 sunar: yaz\u0131, foto\u011fraf veya video ve di\u011fer \u00fcyeler bu katk\u0131larla etkile\u015fime girebilir. T\u00fcm bu ileti\u015fimi ak\u0131ll\u0131 metin, g\u00f6r\u00fcnt\u00fc ve video analiz ara\u00e7lar\u0131 yard\u0131m\u0131yla hedeflerinize g\u00f6re zahmetsizce de\u011ferlendirebilir ve kullanabilirsiniz.<\/p>\n
9. Kendi \u00e7evrimi\u00e7i paneliniz<\/h3>\n
\u00c7evrimi\u00e7i toplulu\u011funuza \u00fcye al\u0131rken, sosyodemografik verilerin yan\u0131 s\u0131ra ki\u015filik \u00f6zellikleri, tutumlar ve g\u00fcd\u00fcler hakk\u0131nda bilgi vermelerini sa\u011flarsan\u0131z, rastgele \u00f6rnekler se\u00e7mek i\u00e7in bir filtre kullanabilir ve b\u00f6ylece anketler ve \u00e7al\u0131\u015fmalar i\u00e7in kat\u0131l\u0131mc\u0131 se\u00e7ebilirsiniz.<\/p>\n
H\u0131zl\u0131 sonu\u00e7lara ihtiya\u00e7 duydu\u011funuzda art\u0131k harici hizmet sa\u011flay\u0131c\u0131lar\u0131 devreye sokman\u0131za ve kendi ba\u015f\u0131n\u0131za hareket etmenize gerek yok. Bununla birlikte, d\u0131\u015f paneller teknolojik a\u00e7\u0131dan olgun bir \u00e7evrimi\u00e7i toplulukla da ba\u011flant\u0131l\u0131 olabilir. Topluluk kat\u0131l\u0131mc\u0131lar\u0131 ger\u00e7ek bir \u00e7evrimi\u00e7i panel haline gelir.<\/p>\n
10. K\u0131sa vadeli, orta vadeli veya uzun vadeli operasyon<\/h3>\n
K\u0131sa vadeli bir \u00e7evrimi\u00e7i topluluk, belirli sorular\u0131 yan\u0131tlamak veya k\u0131sa vadeli sorunlar\u0131 \u00e7\u00f6zmek i\u00e7in uygundur. Kat\u0131l\u0131mc\u0131lar veya uzmanlar birka\u00e7 g\u00fcn veya birka\u00e7 hafta gibi k\u0131sa bir s\u00fcre i\u00e7in davet edilir ve daha iyi bir anlay\u0131\u015f geli\u015ftirmenize veya \u00e7\u00f6z\u00fcm bulman\u0131za yard\u0131mc\u0131 olurlar.<\/p>\n
Uzun vadeli topluluklar, \u00f6rne\u011fin derinlemesine i\u00e7g\u00f6r\u00fcler olu\u015fturmak i\u00e7in i\u015fletilir ve genellikle bir biti\u015f tarihi olmadan olu\u015fturulur. Size \u00fcyelerle bir ili\u015fki kurma ve s\u00fcrd\u00fcrme avantaj\u0131 sunarlar. \u00dcyeler ayr\u0131ca birbirleriyle ili\u015fkilerini s\u00fcrd\u00fcr\u00fcr, tart\u0131\u015f\u0131r, birbirlerini destekler ve \u00e7ok \u00e7e\u015fitli konularda de\u011ferli d\u00fcrt\u00fcler sa\u011flar.<\/p>\n
Bu da zengin bir veri birikimi yarat\u0131r! Orta vadeli topluluklar bu ikisinin aras\u0131ndad\u0131r ve kat\u0131l\u0131mc\u0131lar genellikle toplulu\u011fun biti\u015f zaman\u0131n\u0131 bildirirler. \u00d6ncelikle uzun ancak s\u0131n\u0131rl\u0131 bir s\u00fcre boyunca ara\u015ft\u0131r\u0131lacak konular\u0131n geli\u015ftirilmesi veya ara\u015ft\u0131r\u0131lmas\u0131 i\u00e7in uygundurlar.<\/p>\n
Genel olarak, bir \u00e7evrimi\u00e7i toplulu\u011fun s\u00fcresi ne kadar uzun olursa, e\u011filimleri ve de\u011fi\u015fiklikleri belirlemek i\u00e7in o kadar iyi kullanabilirsiniz.<\/p>\n
11. “Ger\u00e7ek” m\u00fc\u015fteri odakl\u0131l\u0131k<\/h3>\n
M\u00fc\u015fterilerinizi \u00fcr\u00fcn ve hizmetlerinizin geli\u015ftirilmesine ve iyile\u015ftirilmesine en ba\u015f\u0131ndan itibaren dahil edin ve tasar\u0131m odakl\u0131 d\u00fc\u015f\u00fcnme veya scrum sprint y\u00f6ntemlerini kullan\u0131n. Hedefe y\u00f6nelik anketler, \u00fcr\u00fcn testleri ve konsept testleri ile m\u00fc\u015fterilerinizin d\u00fc\u015f\u00fcnce ve duygular\u0131n\u0131n \u00fcr\u00fcn geli\u015ftirmeye s\u00fcrekli olarak akmas\u0131n\u0131 sa\u011flay\u0131n.<\/p>\n
Toplulu\u011fun ve ilgili m\u00fc\u015fterilerin g\u00fcc\u00fcyle fikirleri y\u00f6nlendirin, ola\u011fan\u00fcst\u00fc \u00fcr\u00fcnler ve yenilikler yaratmak i\u00e7in kolektif zekay\u0131 kullan\u0131n. QuestionPro \u00e7evrimi\u00e7i toplulu\u011fu size t\u00fcm bunlar\u0131 sunar.<\/p>\n
12. \u0130novasyon s\u00fcr\u00fcc\u00fcs\u00fc<\/h3>\n
Bunun bir \u00f6rne\u011fi, yenilikler geli\u015ftirmek s\u00f6z konusu oldu\u011funda \u00e7evrimi\u00e7i bir topluluk kullanmaya dayanan NASA’d\u0131r. Fikirler ne kadar \u00e7ok ki\u015fi taraf\u0131ndan ortakla\u015fa \u00fcretilir, geli\u015ftirilir ve y\u00f6nlendirilirse, bunlar\u0131n \u00f6zg\u00fcn yarat\u0131mlara d\u00f6n\u00fc\u015fme olas\u0131l\u0131\u011f\u0131 da o kadar y\u00fcksek olur.<\/p>\n
Topluluklar, belirli bir yap\u0131ya g\u00f6re fikirlerin yaz\u0131labildi\u011fi ve daha sonra di\u011fer topluluk \u00fcyelerinin yorum yapmak ve daha da geli\u015ftirmek i\u00e7in de\u011ferlendirdi\u011fi s\u00f6zde fikir panolar\u0131na sahiptir.<\/p>\n
\nM\u00fc\u015fterilerinize her zamankinden daha yak\u0131n olun. Hatta o kadar yak\u0131ns\u0131n\u0131z ki, neye ihtiya\u00e7lar\u0131 oldu\u011funu onlar fark etmeden \u00e7ok \u00f6nce s\u00f6yl\u00fcyorsunuz. – Steve Jobs<\/h4>\n<\/blockquote>\n\u00c7evrimi\u00e7i topluluk teknolojisinin faydalar\u0131<\/h2>\n
Piyasada bulunan her \u00e7evrimi\u00e7i topluluk teknolojik olarak olgun de\u011fildir, bu nedenle \u015firketlerin, pazar ara\u015ft\u0131rmac\u0131lar\u0131n\u0131n, m\u00fc\u015fteri deneyimi ve topluluk y\u00f6neticilerinin neredeyse t\u00fcm gereksinimlerini kar\u015f\u0131layabilir. Harici ara\u00e7lar\u0131, sistemleri veya panelleri ba\u011flamak i\u00e7in olanak eksikli\u011fi vard\u0131r.<\/p>\n
Ya da fikir y\u00f6netimi ara\u00e7lar\u0131 veya topluluk \u00fcyelerinin k\u00fc\u00e7\u00fck \u00f6l\u00e7ekli bir se\u00e7imine anket g\u00f6nderme se\u00e7ene\u011fi gibi de\u011ferli \u00f6zelliklerin eksikli\u011fi vard\u0131r. Buna ek olarak, \u00e7evrimi\u00e7i topluluk teknolojilerinin bildirim g\u00f6ndermenize, video y\u00fcklemenize veya co\u011frafi konum i\u00e7in veri toplaman\u0131za olanak tan\u0131yan yerel bir mobil uygulama sunmamas\u0131 al\u0131\u015f\u0131lmad\u0131k bir durum de\u011fildir.<\/p>\n
Bu nedenle, bir \u00e7evrimi\u00e7i toplulu\u011fu tan\u0131tmadan \u00f6nce, bir topluluk teknolojisinin hangi olanaklar\u0131 sundu\u011funu \u00f6\u011frenmek \u00e7ok \u00f6nemlidir, b\u00f6ylece eylemlerinizi s\u0131n\u0131rlamak ve s\u0131n\u0131rs\u0131z ara\u015ft\u0131rma yapmak zorunda kalmazs\u0131n\u0131z!<\/p>\n
\u00c7evrimi\u00e7i topluluk ve t\u00fcm y\u00f6ntemlerde nitel ve nicel i\u00e7g\u00f6r\u00fcler elde etmek i\u00e7in kullanabilece\u011finiz sanal toplulu\u011funuzu h\u0131zl\u0131, verimli ve uygun maliyetli bir \u015fekilde nas\u0131l kurabilece\u011finiz hakk\u0131nda sorular\u0131n\u0131z m\u0131 var? QuestionPro \u00e7evrimi\u00e7i toplulu\u011funu on g\u00fcn boyunca \u00fccretsiz ve risksiz olarak huzur ve derinlik i\u00e7inde test edin! \u0130leti\u015fim formu arac\u0131l\u0131\u011f\u0131yla bize ula\u015f\u0131n.<\/p>\n
Sizinle konu\u015fmak i\u00e7in sab\u0131rs\u0131zlan\u0131yoruz!<\/p>\n","protected":false},"excerpt":{"rendered":"
\u00c7evrimi\u00e7i topluluk faydalar\u0131na ili\u015fkin ilk g\u00f6r\u00fc\u015fler, pazar ara\u015ft\u0131rmas\u0131 ortam\u0131nda 2000’li y\u0131llar\u0131n sonlar\u0131nda ortaya \u00e7\u0131km\u0131\u015ft\u0131r. Yine de bu teknoloji platformlar\u0131n\u0131n sundu\u011fu […]<\/p>\n","protected":false},"author":49,"featured_media":705387,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1276,1200],"tags":[],"yoast_head":"\n
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<\/p>\nPazarlamac\u0131lar\u0131n rol\u00fc, m\u00fc\u015fterilere fark\u0131ndal\u0131k ve nihayetinde savunuculuk yolculuklar\u0131 boyunca rehberlik etmektir -Philip<\/em>Kotler<\/h4>\n<\/blockquote>\n8. S\u00fcrekli geri bildirim ve diyalog<\/h3>\n
\u00c7evrimi\u00e7i bir topluluk, s\u00fcrekli olarak m\u00fc\u015fteri ve m\u00fc\u015fteri olmayan geri bildirim almak i\u00e7in en iyi \u00fcreme alan\u0131d\u0131r. Topluluk \u00fcyeleri, y\u00f6netilebilen veya daha ziyade etnografik olarak y\u00f6netilemeyen s\u00fcrekli bir al\u0131\u015fveri\u015f i\u00e7indedir.<\/p>\n
Profesyonel bir \u00e7evrimi\u00e7i topluluk, \u00fcyelere hayatlar\u0131ndan bildikleri t\u00fcm ileti\u015fim kanallar\u0131n\u0131 sunar: yaz\u0131, foto\u011fraf veya video ve di\u011fer \u00fcyeler bu katk\u0131larla etkile\u015fime girebilir. T\u00fcm bu ileti\u015fimi ak\u0131ll\u0131 metin, g\u00f6r\u00fcnt\u00fc ve video analiz ara\u00e7lar\u0131 yard\u0131m\u0131yla hedeflerinize g\u00f6re zahmetsizce de\u011ferlendirebilir ve kullanabilirsiniz.<\/p>\n
9. Kendi \u00e7evrimi\u00e7i paneliniz<\/h3>\n
\u00c7evrimi\u00e7i toplulu\u011funuza \u00fcye al\u0131rken, sosyodemografik verilerin yan\u0131 s\u0131ra ki\u015filik \u00f6zellikleri, tutumlar ve g\u00fcd\u00fcler hakk\u0131nda bilgi vermelerini sa\u011flarsan\u0131z, rastgele \u00f6rnekler se\u00e7mek i\u00e7in bir filtre kullanabilir ve b\u00f6ylece anketler ve \u00e7al\u0131\u015fmalar i\u00e7in kat\u0131l\u0131mc\u0131 se\u00e7ebilirsiniz.<\/p>\n
H\u0131zl\u0131 sonu\u00e7lara ihtiya\u00e7 duydu\u011funuzda art\u0131k harici hizmet sa\u011flay\u0131c\u0131lar\u0131 devreye sokman\u0131za ve kendi ba\u015f\u0131n\u0131za hareket etmenize gerek yok. Bununla birlikte, d\u0131\u015f paneller teknolojik a\u00e7\u0131dan olgun bir \u00e7evrimi\u00e7i toplulukla da ba\u011flant\u0131l\u0131 olabilir. Topluluk kat\u0131l\u0131mc\u0131lar\u0131 ger\u00e7ek bir \u00e7evrimi\u00e7i panel haline gelir.<\/p>\n
10. K\u0131sa vadeli, orta vadeli veya uzun vadeli operasyon<\/h3>\n
K\u0131sa vadeli bir \u00e7evrimi\u00e7i topluluk, belirli sorular\u0131 yan\u0131tlamak veya k\u0131sa vadeli sorunlar\u0131 \u00e7\u00f6zmek i\u00e7in uygundur. Kat\u0131l\u0131mc\u0131lar veya uzmanlar birka\u00e7 g\u00fcn veya birka\u00e7 hafta gibi k\u0131sa bir s\u00fcre i\u00e7in davet edilir ve daha iyi bir anlay\u0131\u015f geli\u015ftirmenize veya \u00e7\u00f6z\u00fcm bulman\u0131za yard\u0131mc\u0131 olurlar.<\/p>\n
Uzun vadeli topluluklar, \u00f6rne\u011fin derinlemesine i\u00e7g\u00f6r\u00fcler olu\u015fturmak i\u00e7in i\u015fletilir ve genellikle bir biti\u015f tarihi olmadan olu\u015fturulur. Size \u00fcyelerle bir ili\u015fki kurma ve s\u00fcrd\u00fcrme avantaj\u0131 sunarlar. \u00dcyeler ayr\u0131ca birbirleriyle ili\u015fkilerini s\u00fcrd\u00fcr\u00fcr, tart\u0131\u015f\u0131r, birbirlerini destekler ve \u00e7ok \u00e7e\u015fitli konularda de\u011ferli d\u00fcrt\u00fcler sa\u011flar.<\/p>\n
Bu da zengin bir veri birikimi yarat\u0131r! Orta vadeli topluluklar bu ikisinin aras\u0131ndad\u0131r ve kat\u0131l\u0131mc\u0131lar genellikle toplulu\u011fun biti\u015f zaman\u0131n\u0131 bildirirler. \u00d6ncelikle uzun ancak s\u0131n\u0131rl\u0131 bir s\u00fcre boyunca ara\u015ft\u0131r\u0131lacak konular\u0131n geli\u015ftirilmesi veya ara\u015ft\u0131r\u0131lmas\u0131 i\u00e7in uygundurlar.<\/p>\n
Genel olarak, bir \u00e7evrimi\u00e7i toplulu\u011fun s\u00fcresi ne kadar uzun olursa, e\u011filimleri ve de\u011fi\u015fiklikleri belirlemek i\u00e7in o kadar iyi kullanabilirsiniz.<\/p>\n
11. “Ger\u00e7ek” m\u00fc\u015fteri odakl\u0131l\u0131k<\/h3>\n
M\u00fc\u015fterilerinizi \u00fcr\u00fcn ve hizmetlerinizin geli\u015ftirilmesine ve iyile\u015ftirilmesine en ba\u015f\u0131ndan itibaren dahil edin ve tasar\u0131m odakl\u0131 d\u00fc\u015f\u00fcnme veya scrum sprint y\u00f6ntemlerini kullan\u0131n. Hedefe y\u00f6nelik anketler, \u00fcr\u00fcn testleri ve konsept testleri ile m\u00fc\u015fterilerinizin d\u00fc\u015f\u00fcnce ve duygular\u0131n\u0131n \u00fcr\u00fcn geli\u015ftirmeye s\u00fcrekli olarak akmas\u0131n\u0131 sa\u011flay\u0131n.<\/p>\n
Toplulu\u011fun ve ilgili m\u00fc\u015fterilerin g\u00fcc\u00fcyle fikirleri y\u00f6nlendirin, ola\u011fan\u00fcst\u00fc \u00fcr\u00fcnler ve yenilikler yaratmak i\u00e7in kolektif zekay\u0131 kullan\u0131n. QuestionPro \u00e7evrimi\u00e7i toplulu\u011fu size t\u00fcm bunlar\u0131 sunar.<\/p>\n
12. \u0130novasyon s\u00fcr\u00fcc\u00fcs\u00fc<\/h3>\n
Bunun bir \u00f6rne\u011fi, yenilikler geli\u015ftirmek s\u00f6z konusu oldu\u011funda \u00e7evrimi\u00e7i bir topluluk kullanmaya dayanan NASA’d\u0131r. Fikirler ne kadar \u00e7ok ki\u015fi taraf\u0131ndan ortakla\u015fa \u00fcretilir, geli\u015ftirilir ve y\u00f6nlendirilirse, bunlar\u0131n \u00f6zg\u00fcn yarat\u0131mlara d\u00f6n\u00fc\u015fme olas\u0131l\u0131\u011f\u0131 da o kadar y\u00fcksek olur.<\/p>\n
Topluluklar, belirli bir yap\u0131ya g\u00f6re fikirlerin yaz\u0131labildi\u011fi ve daha sonra di\u011fer topluluk \u00fcyelerinin yorum yapmak ve daha da geli\u015ftirmek i\u00e7in de\u011ferlendirdi\u011fi s\u00f6zde fikir panolar\u0131na sahiptir.<\/p>\n
\nM\u00fc\u015fterilerinize her zamankinden daha yak\u0131n olun. Hatta o kadar yak\u0131ns\u0131n\u0131z ki, neye ihtiya\u00e7lar\u0131 oldu\u011funu onlar fark etmeden \u00e7ok \u00f6nce s\u00f6yl\u00fcyorsunuz. – Steve Jobs<\/h4>\n<\/blockquote>\n\u00c7evrimi\u00e7i topluluk teknolojisinin faydalar\u0131<\/h2>\n
Piyasada bulunan her \u00e7evrimi\u00e7i topluluk teknolojik olarak olgun de\u011fildir, bu nedenle \u015firketlerin, pazar ara\u015ft\u0131rmac\u0131lar\u0131n\u0131n, m\u00fc\u015fteri deneyimi ve topluluk y\u00f6neticilerinin neredeyse t\u00fcm gereksinimlerini kar\u015f\u0131layabilir. Harici ara\u00e7lar\u0131, sistemleri veya panelleri ba\u011flamak i\u00e7in olanak eksikli\u011fi vard\u0131r.<\/p>\n
Ya da fikir y\u00f6netimi ara\u00e7lar\u0131 veya topluluk \u00fcyelerinin k\u00fc\u00e7\u00fck \u00f6l\u00e7ekli bir se\u00e7imine anket g\u00f6nderme se\u00e7ene\u011fi gibi de\u011ferli \u00f6zelliklerin eksikli\u011fi vard\u0131r. Buna ek olarak, \u00e7evrimi\u00e7i topluluk teknolojilerinin bildirim g\u00f6ndermenize, video y\u00fcklemenize veya co\u011frafi konum i\u00e7in veri toplaman\u0131za olanak tan\u0131yan yerel bir mobil uygulama sunmamas\u0131 al\u0131\u015f\u0131lmad\u0131k bir durum de\u011fildir.<\/p>\n
Bu nedenle, bir \u00e7evrimi\u00e7i toplulu\u011fu tan\u0131tmadan \u00f6nce, bir topluluk teknolojisinin hangi olanaklar\u0131 sundu\u011funu \u00f6\u011frenmek \u00e7ok \u00f6nemlidir, b\u00f6ylece eylemlerinizi s\u0131n\u0131rlamak ve s\u0131n\u0131rs\u0131z ara\u015ft\u0131rma yapmak zorunda kalmazs\u0131n\u0131z!<\/p>\n
\u00c7evrimi\u00e7i topluluk ve t\u00fcm y\u00f6ntemlerde nitel ve nicel i\u00e7g\u00f6r\u00fcler elde etmek i\u00e7in kullanabilece\u011finiz sanal toplulu\u011funuzu h\u0131zl\u0131, verimli ve uygun maliyetli bir \u015fekilde nas\u0131l kurabilece\u011finiz hakk\u0131nda sorular\u0131n\u0131z m\u0131 var? QuestionPro \u00e7evrimi\u00e7i toplulu\u011funu on g\u00fcn boyunca \u00fccretsiz ve risksiz olarak huzur ve derinlik i\u00e7inde test edin! \u0130leti\u015fim formu arac\u0131l\u0131\u011f\u0131yla bize ula\u015f\u0131n.<\/p>\n
Sizinle konu\u015fmak i\u00e7in sab\u0131rs\u0131zlan\u0131yoruz!<\/p>\n","protected":false},"excerpt":{"rendered":"
\u00c7evrimi\u00e7i topluluk faydalar\u0131na ili\u015fkin ilk g\u00f6r\u00fc\u015fler, pazar ara\u015ft\u0131rmas\u0131 ortam\u0131nda 2000’li y\u0131llar\u0131n sonlar\u0131nda ortaya \u00e7\u0131km\u0131\u015ft\u0131r. Yine de bu teknoloji platformlar\u0131n\u0131n sundu\u011fu […]<\/p>\n","protected":false},"author":49,"featured_media":705387,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1276,1200],"tags":[],"yoast_head":"\n
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Daha fazlas\u0131n\u0131 \u00f6\u011frenin!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.questionpro.com\/blog\/tr\/cevrimici-toplulugun-faydalari-basari-faktorleri\/","og_locale":"tr_TR","og_type":"article","og_title":"\u00c7evrimi\u00e7i toplulu\u011fun faydalar\u0131: Ba\u015far\u0131 fakt\u00f6rleri | QuestionPro","og_description":"\u00c7evrimi\u00e7i toplulu\u011fun faydalar\u0131, pazar ara\u015ft\u0131rmas\u0131 ve M\u00fc\u015fteri Deneyimi Y\u00f6netimi i\u00e7in g\u00fc\u00e7l\u00fc ara\u00e7lard\u0131r. 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M\u00fc\u015fterilerinize her zamankinden daha yak\u0131n olun. Hatta o kadar yak\u0131ns\u0131n\u0131z ki, neye ihtiya\u00e7lar\u0131 oldu\u011funu onlar fark etmeden \u00e7ok \u00f6nce s\u00f6yl\u00fcyorsunuz. – Steve Jobs<\/h4>\n<\/blockquote>\n\u00c7evrimi\u00e7i topluluk teknolojisinin faydalar\u0131<\/h2>\n
Piyasada bulunan her \u00e7evrimi\u00e7i topluluk teknolojik olarak olgun de\u011fildir, bu nedenle \u015firketlerin, pazar ara\u015ft\u0131rmac\u0131lar\u0131n\u0131n, m\u00fc\u015fteri deneyimi ve topluluk y\u00f6neticilerinin neredeyse t\u00fcm gereksinimlerini kar\u015f\u0131layabilir. Harici ara\u00e7lar\u0131, sistemleri veya panelleri ba\u011flamak i\u00e7in olanak eksikli\u011fi vard\u0131r.<\/p>\n
Ya da fikir y\u00f6netimi ara\u00e7lar\u0131 veya topluluk \u00fcyelerinin k\u00fc\u00e7\u00fck \u00f6l\u00e7ekli bir se\u00e7imine anket g\u00f6nderme se\u00e7ene\u011fi gibi de\u011ferli \u00f6zelliklerin eksikli\u011fi vard\u0131r. Buna ek olarak, \u00e7evrimi\u00e7i topluluk teknolojilerinin bildirim g\u00f6ndermenize, video y\u00fcklemenize veya co\u011frafi konum i\u00e7in veri toplaman\u0131za olanak tan\u0131yan yerel bir mobil uygulama sunmamas\u0131 al\u0131\u015f\u0131lmad\u0131k bir durum de\u011fildir.<\/p>\n
Bu nedenle, bir \u00e7evrimi\u00e7i toplulu\u011fu tan\u0131tmadan \u00f6nce, bir topluluk teknolojisinin hangi olanaklar\u0131 sundu\u011funu \u00f6\u011frenmek \u00e7ok \u00f6nemlidir, b\u00f6ylece eylemlerinizi s\u0131n\u0131rlamak ve s\u0131n\u0131rs\u0131z ara\u015ft\u0131rma yapmak zorunda kalmazs\u0131n\u0131z!<\/p>\n
\u00c7evrimi\u00e7i topluluk ve t\u00fcm y\u00f6ntemlerde nitel ve nicel i\u00e7g\u00f6r\u00fcler elde etmek i\u00e7in kullanabilece\u011finiz sanal toplulu\u011funuzu h\u0131zl\u0131, verimli ve uygun maliyetli bir \u015fekilde nas\u0131l kurabilece\u011finiz hakk\u0131nda sorular\u0131n\u0131z m\u0131 var? QuestionPro \u00e7evrimi\u00e7i toplulu\u011funu on g\u00fcn boyunca \u00fccretsiz ve risksiz olarak huzur ve derinlik i\u00e7inde test edin! \u0130leti\u015fim formu arac\u0131l\u0131\u011f\u0131yla bize ula\u015f\u0131n.<\/p>\n
Sizinle konu\u015fmak i\u00e7in sab\u0131rs\u0131zlan\u0131yoruz!<\/p>\n","protected":false},"excerpt":{"rendered":"
\u00c7evrimi\u00e7i topluluk faydalar\u0131na ili\u015fkin ilk g\u00f6r\u00fc\u015fler, pazar ara\u015ft\u0131rmas\u0131 ortam\u0131nda 2000’li y\u0131llar\u0131n sonlar\u0131nda ortaya \u00e7\u0131km\u0131\u015ft\u0131r. Yine de bu teknoloji platformlar\u0131n\u0131n sundu\u011fu […]<\/p>\n","protected":false},"author":49,"featured_media":705387,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1276,1200],"tags":[],"yoast_head":"\n