{"id":793146,"date":"2022-06-25T11:00:08","date_gmt":"2022-06-25T11:00:08","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/kurum-ici-iletisim-plani-nedir-ve-nasil-gelistirilir\/"},"modified":"2022-06-25T11:00:08","modified_gmt":"2022-06-25T11:00:08","slug":"kurum-ici-iletisim-plani-nedir-ve-nasil-gelistirilir","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/kurum-ici-iletisim-plani-nedir-ve-nasil-gelistirilir\/","title":{"rendered":"Kurum \u0130\u00e7i \u0130leti\u015fim Plan\u0131: Nedir ve nas\u0131l geli\u015ftirilir?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Sa\u011flam bir i\u00e7 ileti\u015fim plan\u0131 g\u00fcnl\u00fck operasyonlar\u0131n ayr\u0131lmaz bir par\u00e7as\u0131d\u0131r. Etkili bir i\u00e7 ileti\u015fim stratejisi her kurulu\u015fun temel bir par\u00e7as\u0131d\u0131r. \u0130\u015f hedeflerini yerine getirmek i\u00e7in \u015firketteki herkesle nas\u0131l ileti\u015fim kuraca\u011f\u0131n\u0131z\u0131 anlaman\u0131z gerekir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c7o\u011fu \u015firkette, m\u00fc\u015fteriler ve \u00e7al\u0131\u015fanlar dikkatle planlanm\u0131\u015f teknikler arac\u0131l\u0131\u011f\u0131yla ba\u011flant\u0131 kurar. Ayn\u0131 \u00f6zen standard\u0131n\u0131 kurum i\u00e7i ileti\u015fim plan\u0131n\u0131zda da uygularsan\u0131z <a href=\"https:\/\/www.questionpro.com\/blog\/employee-engagement-strategies-best-practices\/\">\u00e7al\u0131\u015fan ba\u011fl\u0131l\u0131\u011f\u0131nda<\/a> \u00f6nemli bir art\u0131\u015f oldu\u011funu fark edeceksiniz. \u0130\u015fte bu y\u00fczden etkili bir i\u00e7 ileti\u015fim plan\u0131na ihtiyac\u0131n\u0131z var.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130\u015fte bu blogda tart\u0131\u015faca\u011f\u0131z:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kurum i\u00e7i ileti\u015fim plan\u0131n\u0131n tan\u0131m\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kurum \u0130\u00e7i \u0130leti\u015fim Plan\u0131n\u0131n avantajlar\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kurum \u0130\u00e7i \u0130leti\u015fim Plan\u0131 geli\u015ftirmenin en iyi yollar\u0131<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Kurum i\u00e7i ileti\u015fim plan\u0131 nedir?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Kurum i\u00e7i ileti\u015fim plan\u0131, <a href=\"https:\/\/www.questionpro.com\/blog\/employee-engagement-in-a-nutshell\/\">\u00e7al\u0131\u015fanlar\u0131n kat\u0131l\u0131m\u0131<\/a> ve etkile\u015fimi i\u00e7in i\u015f hedeflerini ele alan ve bunlara ula\u015fmak i\u00e7in gerekli eylemleri g\u00f6steren bir stratejidir. \u0130\u00e7 ileti\u015fim stratejiniz, i\u00e7 ileti\u015fimde ba\u015far\u0131 i\u00e7in bir yol haritas\u0131 g\u00f6revi g\u00f6r\u00fcr. A\u015fa\u011f\u0131dakiler etkin bir i\u00e7 ileti\u015fim plan\u0131n\u0131n temel bile\u015fenleridir:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u015eirketin misyonu, hedefleri ve de\u011ferleri<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00d6nemli i\u015f mesajlar\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0130leti\u015fim Kanallar\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00c7al\u0131\u015fanlar i\u00e7in sorumluluklar ve s\u00fcre\u00e7ler<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pazarlama ve ileti\u015fim stratejileri<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Bu tamamen \u00e7al\u0131\u015fanlar\u0131n\u0131z\u0131n sorumluluklar\u0131n\u0131 yerine getirmek i\u00e7in ihtiya\u00e7 duyduklar\u0131 bilgileri nas\u0131l elde ettikleriyle ilgilidir. Bu nedenle <a href=\"https:\/\/www.questionpro.com\/blog\/employee-feedback\/\">\u00e7al\u0131\u015fan geri bildirimlerini<\/a> toplamak ve analiz etmek stratejinizin \u00f6nemli bir par\u00e7as\u0131 olmal\u0131d\u0131r.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Kurum \u0130\u00e7i \u0130leti\u015fim Plan\u0131n\u0131n avantajlar\u0131<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Bir i\u015fyeri, aktif ileti\u015fimle me\u015fgul oldu\u011funda \u00f6nemli \u00f6l\u00e7\u00fcde daha \u00fcretkendir. Kurum i\u00e7i ileti\u015fim i\u00e7in iyi bir planlama yaparsan\u0131z \u00e7al\u0131\u015fanlar\u0131n\u0131z i\u015flerine daha fazla dahil olacakt\u0131r. \u015eirketinizin genel ba\u015far\u0131s\u0131na katk\u0131da bulunan etkili bir i\u00e7 ileti\u015fim stratejisine sahip olman\u0131n bir\u00e7ok avantaj\u0131 vard\u0131r. Bunlardan baz\u0131lar\u0131:<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>\u00dcretkenli\u011fi art\u0131rmaya yard\u0131mc\u0131 olur:<\/b><span style=\"font-weight: 400;\">  \u00c7al\u0131\u015fanlar ba\u011flant\u0131 kurduklar\u0131nda, sorumluluklar\u0131n\u0131 ve \u00f6nceliklerini etkin bir \u015fekilde anlarlar. Bu da kurulu\u015flar\u0131n verimlili\u011fini art\u0131r\u0131r ve i\u015fg\u00fcc\u00fc daha \u00fcretken hale gelir.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Hatalar\u0131 ve yanl\u0131\u015flar\u0131 azalt\u0131r:<\/b><span style=\"font-weight: 400;\">  \u00c7al\u0131\u015fan hatalar\u0131 s\u0131kl\u0131kla ileti\u015fim eksikli\u011finden kaynaklan\u0131r. Bir hata yaparsan\u0131z i\u015fletmeniz para kaybedebilir. Kurulu\u015funuzda etkili bir ileti\u015fim geli\u015ftirirseniz, bu hatalar\u0131 ve yanl\u0131\u015flar\u0131 \u00f6nleyebilirsiniz.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>\u00c7al\u0131\u015fan ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 art\u0131rmaya yard\u0131mc\u0131 olur:<\/b><span style=\"font-weight: 400;\">  Kurum i\u00e7i ileti\u015fim, <a href=\"https:\/\/www.questionpro.com\/blog\/employee-engagement-survey-examples\/\">\u00e7al\u0131\u015fan ba\u011fl\u0131l\u0131\u011f\u0131n\u0131<\/a> art\u0131rman\u0131n ba\u015far\u0131l\u0131 bir y\u00f6ntemidir. Bir kurulu\u015f s\u00fcrekli g\u00fcncellemeler sa\u011flad\u0131\u011f\u0131nda \u00e7al\u0131\u015fanlar kat\u0131l\u0131m g\u00f6sterir ve motive olur.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b><a href=\"https:\/\/www.questionpro.com\/workforce\/workplace-culture.html\">\u0130\u015fyeri k\u00fclt\u00fcr\u00fcn\u00fc<\/a> geli\u015ftirir:<\/b><span style=\"font-weight: 400;\">  Departmanlar ve ekipler ileti\u015fim kurdu\u011funda \u00e7al\u0131\u015fan etkile\u015fimi artar. \u00c7al\u0131\u015fanlar\u0131n ihtiya\u00e7 duyduklar\u0131 t\u00fcm bilgilere istedikleri zaman eri\u015febilmelerini sa\u011flar.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>\u0130\u015f hedeflerinin anla\u015f\u0131lmas\u0131na yard\u0131mc\u0131 olur:<\/b><span style=\"font-weight: 400;\">  \u015eirket i\u00e7i ileti\u015fim, t\u00fcm \u015firketinizin ayn\u0131 sayfada olmas\u0131n\u0131 sa\u011flar. \u0130\u015f hedefini, vizyonunu ve stratejisini ger\u00e7ekle\u015ftirmeye yard\u0131mc\u0131 olur.<\/span><\/li>\n<li aria-level=\"1\"><b>Liderlik sonu\u00e7lar\u0131n\u0131 art\u0131r\u0131r:<\/b><span style=\"font-weight: 400;\">  Kurum i\u00e7i ileti\u015fim stratejisi, liderlik sonu\u00e7lar\u0131n\u0131n iyile\u015ftirilmesinde y\u00f6neticilere ve liderlere yard\u0131mc\u0131 olur. Personelleriyle nas\u0131l ve ne zaman ileti\u015fim kurmalar\u0131 gerekti\u011fini anlamalar\u0131na yard\u0131mc\u0131 olur.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Bir kurum i\u00e7i ileti\u015fim stratejisi, bir kurumdaki herkesin genel stratejiye nas\u0131l uydu\u011funu ve katk\u0131da bulundu\u011funu g\u00f6sterir. Onlar\u0131 mevcut projeler, faaliyetler ve gelecek hedefleri konusunda g\u00fcncel tutar.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Kurum \u0130\u00e7i \u0130leti\u015fim Plan\u0131 geli\u015ftirmenin en iyi yollar\u0131<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0130\u00e7 ileti\u015fim planlar\u0131 \u00e7e\u015fitli nedenlerle gereklidir. \u015eirketin hedeflerine yard\u0131mc\u0131 olmak ve bunlar\u0131 ger\u00e7ekle\u015ftirmek i\u00e7in birbirleriyle nas\u0131l ileti\u015fim kuracaklar\u0131n\u0131 a\u00e7\u0131klar. Bir grup insana veya t\u00fcm \u015firkete bir mesaj iletmeniz gerekiyorsa bir ileti\u015fim plan\u0131 kullanabilirsiniz. \u00c7al\u0131\u015fan ileti\u015fimini geli\u015ftirecek etkili bir i\u00e7 ileti\u015fim stratejisi geli\u015ftirmek i\u00e7in ad\u0131m ad\u0131m bir k\u0131lavuza bakal\u0131m.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Kurum i\u00e7i ileti\u015fimin mevcut durumunun analiz edilmesi<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Bir i\u00e7 ileti\u015fim plan\u0131 olu\u015fturmadan \u00f6nce, mevcut i\u00e7 ileti\u015fiminizin ne kadar ba\u015far\u0131l\u0131 oldu\u011funu bilmek \u00e7ok \u00f6nemlidir. Analiz edin ve nerede iyile\u015ftirmeler yapabilece\u011finizi g\u00f6r\u00fcn. Bu, a\u015fa\u011f\u0131dakiler de dahil olmak \u00fczere \u00e7e\u015fitli izleme yollar\u0131 kullan\u0131larak ger\u00e7ekle\u015ftirilebilir:<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>\u0130\u00e7 ileti\u015fim hedeflerinizden ka\u00e7\u0131na ula\u015ft\u0131n\u0131z?<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00d6nceki plan\u0131n\u0131z\u0131n g\u00fc\u00e7l\u00fc y\u00f6nlerini ve s\u0131n\u0131rlamalar\u0131n\u0131 not edin. Gelecekte neyi ba\u015farmak istedi\u011finizi belirleyin.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>\u015eirketiniz i\u00e7in bir <a href=\"https:\/\/www.questionpro.com\/blog\/surveys\/\">anket<\/a> tasarlay\u0131n ve uygulay\u0131n.<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Anket yapmak, \u00e7al\u0131\u015fanlar\u0131n\u0131z\u0131n geri bildirimlerini almak i\u00e7in basit ve etkili bir tekniktir. Herhangi bir ayarlama yapmadan \u00f6nce, ger\u00e7ekte neyin i\u015fe yaray\u0131p neyin yaramad\u0131\u011f\u0131n\u0131 analiz edin.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kapsaml\u0131 bir soru koleksiyonu ile QuestionPro, \u00e7al\u0131\u015fan deneyimi anketine benzersiz bir yakla\u015f\u0131m getiriyor. Bu \u015fekilde \u015firketinizin 360 derecelik bir g\u00f6r\u00fcn\u00fcm\u00fcn\u00fc elde edersiniz. Bu, onlar\u0131n geri bildirimlerini toplamak i\u00e7in harika bir yoldur.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Farkl\u0131 d\u00f6nemlerdeki sonu\u00e7lar\u0131 kontrol edin.<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Bir zaman \u00e7er\u00e7evesi mevcut durumu analiz etmenize yard\u0131mc\u0131 olacakt\u0131r. Farkl\u0131 zaman dilimlerinde bir bilgi grafi\u011fi olu\u015fturun ve sonucu kontrol edin.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Hedeflerin tan\u0131mlanmas\u0131<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Bir sonraki ad\u0131m uygun hedefleri se\u00e7mektir. SMART stratejisi en etkili ve basit y\u00f6ntemlerden biridir:<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Belirli:<\/b><span style=\"font-weight: 400;\">  Hedeflerinizi \u00f6zel olarak belirleyin. \u00d6rne\u011fin, &#8220;\u0130\u015fletmenizin hedefleri nelerdir?&#8221; veya &#8220;Bu hedeflere ula\u015fmak i\u00e7in kim \u00e7al\u0131\u015f\u0131yor?&#8221; \u015feklinde olabilir.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>\u00d6l\u00e7\u00fcn:<\/b><span style=\"font-weight: 400;\">  Hedef \u00f6l\u00e7\u00fclebilir olmal\u0131d\u0131r. \u00d6rne\u011fin geliri, \u00fcretimi ve ekip \u00e7al\u0131\u015fmas\u0131n\u0131 art\u0131rmak i\u00e7in.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Ba\u015farmak:<\/b><span style=\"font-weight: 400;\">  Hedef ula\u015f\u0131labilir olmal\u0131d\u0131r. Pratik olmal\u0131 ve i\u015finizi b\u00fcy\u00fctme kabiliyetinize dayanmal\u0131d\u0131r.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Alakal\u0131:<\/b><span style=\"font-weight: 400;\">  Hedefler \u015firketin genel performans\u0131n\u0131 etkileyecek mi? Etkili plan\u0131n\u0131z\u0131 geli\u015ftirmekle ilgisi olmayan alakas\u0131z hedeflerden ka\u00e7\u0131nmal\u0131s\u0131n\u0131z.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Zaman:<\/b><span style=\"font-weight: 400;\">  Her bir hedefe ula\u015fmak i\u00e7in zaman \u00e7izelgeleri nelerdir? Bir zaman \u00e7izelgesi olmadan, plan\u0131 d\u00fczg\u00fcn bir \u015fekilde etkilemeyecektir.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Ula\u015fmak istedi\u011finiz kitle<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Kime ula\u015fmaya \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131z\u0131 bilmek \u00e7ok \u00f6nemlidir. Yaln\u0131zca g\u00f6rmesi gereken ki\u015filerin ilgili i\u00e7eri\u011fi almas\u0131n\u0131 sa\u011flar.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Plan\u0131n\u0131z i\u00e7in \u015firketinizin farkl\u0131 ekip ve departman t\u00fcrlerini ele alman\u0131z en iyisi olacakt\u0131r. Hepsiyle konu\u015furken ayn\u0131 dili kullanamazs\u0131n\u0131z. Plan olu\u015fturulurken t\u00fcm departmanlar, ekipler, amirler ve astlar dikkate al\u0131nmal\u0131d\u0131r.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Uygun \u0130\u00e7 \u0130leti\u015fim Arac\u0131n\u0131n Se\u00e7ilmesi<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Hedef kitleniz i\u00e7in uygun ileti\u015fim arac\u0131n\u0131 se\u00e7mek \u00e7ok \u00f6nemlidir. \u0130ntranet, kurum i\u00e7i ileti\u015fim i\u00e7in en yayg\u0131n kullan\u0131lan teknolojilerden biridir. \u0130ntranet, bir i\u015fletmede bir\u00e7ok konumdaki herkese ula\u015fmak i\u00e7in ileti\u015fim kurman\u0131n ideal yoludur. Modern intranetler \u015firketinizin dijital merkezi olarak hizmet verebilir. gibi \u00e7oklu ileti\u015fim teknolojilerini entegre eder ve birle\u015ftirir:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Anl\u0131k mesajla\u015fma arac\u0131 (Slack)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">E-posta (Gmail, Outlook E-postalar\u0131 ve Takvim)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Proje y\u00f6netimi (Trello)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Video Konferans ve Toplant\u0131 (Zoom, Google Meet, Microsoft Teams)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00c7al\u0131\u015fma Alan\u0131 Y\u00f6netimi (Google Drive)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Kurum i\u00e7i ileti\u015fim i\u00e7in ileti\u015fim ara\u00e7lar\u0131n\u0131n anla\u015f\u0131lmas\u0131 ve ba\u015far\u0131l\u0131 bir \u015fekilde kullan\u0131lmas\u0131 esast\u0131r. Hen\u00fcz bir intranetiniz yoksa \u015fimdi ba\u015flamak i\u00e7in iyi bir zaman olabilir.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u0130\u00e7 ileti\u015fim plan\u0131 \u00f6l\u00e7\u00fcm\u00fc<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Plan\u0131n\u0131z\u0131 uygulamaya koyduktan sonra s\u0131ra sonu\u00e7lar\u0131 \u00f6l\u00e7meye gelir. Kurum i\u00e7i ileti\u015fiminizin etkinli\u011fini belirlemek i\u00e7in \u00f6l\u00e7\u00fclebilir veriler toplamak \u00f6nemlidir. Analitik yaz\u0131l\u0131m\u0131 \u00f6l\u00e7\u00fclebilir veri toplaman\u0131za yard\u0131mc\u0131 olacakt\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130\u00e7 ileti\u015fim performans\u0131n\u0131 de\u011ferlendirmek i\u00e7in farkl\u0131 teknikler vard\u0131r. Baz\u0131 \u00f6rneklere bir g\u00f6z atal\u0131m:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Verimlili\u011finizi kontrol edin. Herhangi bir geli\u015fme var m\u0131?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gelirler art\u0131yor mu?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hatalar ve yanl\u0131\u015flar daha az m\u0131 yap\u0131l\u0131yor?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.questionpro.com\/blog\/employee-retention-strategies\/\">\u00c7al\u0131\u015fanlar\u0131n elde tutulmas\u0131<\/a> iyile\u015fmeye devam etti mi?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00c7al\u0131\u015fan ba\u011fl\u0131l\u0131\u011f\u0131nda herhangi bir iyile\u015fme fark ettiniz mi?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Belirli bir hedefe ula\u015fmada ba\u015far\u0131l\u0131 oldunuz mu?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Plan\u0131n\u0131z\u0131n etkili olmad\u0131\u011f\u0131n\u0131 g\u00f6zlemlerseniz, plan\u0131n\u0131zda neyin yanl\u0131\u015f gitti\u011fini ve i\u00e7 ileti\u015fim plan\u0131n\u0131z\u0131 iyile\u015ftirmek i\u00e7in hangi gerekli eylemleri ger\u00e7ekle\u015ftirmeniz gerekti\u011fini belirlemeniz gerekir.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Sonu\u00e7<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u015eirketin ba\u015far\u0131l\u0131 bir \u015fekilde b\u00fcy\u00fcmesini sa\u011flamak i\u00e7in bir i\u00e7 ileti\u015fim plan\u0131 gereklidir. \u00c7al\u0131\u015fanlar\u0131 ile d\u00fczenli ileti\u015fimi s\u00fcrd\u00fcrmelidir. Hedeflerinize en uygun y\u00f6ntemi belirleyin. S\u0131k s\u0131k test yapmak bunu ba\u015farman\u0131n en iyi yoludur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bunun i\u00e7in uygun teknolojiler gereklidir. \u00c7al\u0131\u015fan deneyimi anketleri, bir i\u00e7 ileti\u015fim plan\u0131 ve daha iyi bir i\u015fletme geli\u015ftirmenize yard\u0131mc\u0131 olacak bilgiler sa\u011flayacakt\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">QuestionPro Workforce hakk\u0131nda daha fazla bilgi edinin ve kurulu\u015funuzda daha iyi bir etki yaratmak i\u00e7in s\u00fcrekli \u00e7al\u0131\u015fan geri bildirimlerini nas\u0131l toplayaca\u011f\u0131n\u0131z\u0131 \u00f6\u011frenin.<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/workforce\/book-a-demo\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>DEMO REZERVASYONU YAPIN<\/button><br \/>\n<\/a>       <a href=\"https:\/\/www.questionpro.com\/workforce\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/button><br \/>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sa\u011flam bir i\u00e7 ileti\u015fim plan\u0131 g\u00fcnl\u00fck operasyonlar\u0131n ayr\u0131lmaz bir par\u00e7as\u0131d\u0131r. Etkili bir i\u00e7 ileti\u015fim stratejisi her kurulu\u015fun temel bir par\u00e7as\u0131d\u0131r. [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":713667,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1162],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kurum \u0130\u00e7i \u0130leti\u015fim Plan\u0131: Nedir ve nas\u0131l geli\u015ftirilir? | QuestionPro<\/title>\n<meta name=\"description\" content=\"Kurum i\u00e7i ileti\u015fim plan\u0131, \u00e7al\u0131\u015fan etkile\u015fimine y\u00f6nelik i\u015f hedeflerini ve bunlara ula\u015fmaya y\u00f6nelik eylemleri ele alan bir stratejidir.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/tr\/kurum-ici-iletisim-plani-nedir-ve-nasil-gelistirilir\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kurum \u0130\u00e7i \u0130leti\u015fim Plan\u0131: Nedir ve nas\u0131l geli\u015ftirilir? | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"Kurum i\u00e7i ileti\u015fim plan\u0131, \u00e7al\u0131\u015fan etkile\u015fimine y\u00f6nelik i\u015f hedeflerini ve bunlara ula\u015fmaya y\u00f6nelik eylemleri ele alan bir stratejidir.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/tr\/kurum-ici-iletisim-plani-nedir-ve-nasil-gelistirilir\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-25T11:00:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/06\/internal-comunication-planning.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"992\" \/>\n\t<meta property=\"og:image:height\" content=\"594\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fabyio Villegas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fabyio Villegas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/kurum-ici-iletisim-plani-nedir-ve-nasil-gelistirilir\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/kurum-ici-iletisim-plani-nedir-ve-nasil-gelistirilir\/\"},\"author\":{\"name\":\"Fabyio Villegas\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/4f0c1596eb1a64b215717f16e263068d\"},\"headline\":\"Kurum \u0130\u00e7i \u0130leti\u015fim Plan\u0131: Nedir ve nas\u0131l geli\u015ftirilir?\",\"datePublished\":\"2022-06-25T11:00:08+00:00\",\"dateModified\":\"2022-06-25T11:00:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/kurum-ici-iletisim-plani-nedir-ve-nasil-gelistirilir\/\"},\"wordCount\":1541,\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#organization\"},\"articleSection\":[\"\u0130\u015f G\u00fcc\u00fc\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/kurum-ici-iletisim-plani-nedir-ve-nasil-gelistirilir\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/tr\/kurum-ici-iletisim-plani-nedir-ve-nasil-gelistirilir\/\",\"name\":\"Kurum \u0130\u00e7i \u0130leti\u015fim Plan\u0131: Nedir ve nas\u0131l geli\u015ftirilir? 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