{"id":793185,"date":"2021-08-27T15:51:43","date_gmt":"2021-08-27T15:51:43","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/empati-haritasi-nedir-tanimi-ve-onemi\/"},"modified":"2021-08-27T15:51:43","modified_gmt":"2021-08-27T15:51:43","slug":"empati-haritasi-nedir-tanimi-ve-onemi","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/empati-haritasi-nedir-tanimi-ve-onemi\/","title":{"rendered":"Empati Haritas\u0131 Nedir? Tan\u0131m\u0131 ve \u00d6nemi"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Kullan\u0131c\u0131lar\u0131n\u0131zla empati kurmak, hem i\u015f hem de kullan\u0131c\u0131 deneyimi a\u00e7\u0131s\u0131ndan yapabilece\u011finiz en \u00f6nemli \u015feylerden biridir. Ana kullan\u0131c\u0131n\u0131z\u0131n motivasyonlar\u0131n\u0131, hayal k\u0131r\u0131kl\u0131klar\u0131n\u0131 ve eylemlerini anlamak, onlar\u0131 etkili bir \u015fekilde hedeflemek ve sorunlar\u0131na s\u00fcrd\u00fcr\u00fclebilir \u00e7\u00f6z\u00fcmler sunmak i\u00e7in kritik \u00f6neme sahiptir. Empati kurmak \u00f6nemsiz bir g\u00f6rev olmasa da, bunu ba\u015farman\u0131n en kolay yolu bir empati haritas\u0131 olu\u015fturmakt\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu makalede empati haritas\u0131n\u0131 tan\u0131mlayacak, kendiniz i\u00e7in nas\u0131l olu\u015fturaca\u011f\u0131n\u0131zdan bahsedecek ve neden bu kadar \u00f6nemli olduklar\u0131n\u0131n baz\u0131 nedenlerini s\u0131ralayaca\u011f\u0131z. Hadi ba\u015flayal\u0131m.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Empati Haritas\u0131 Tan\u0131m\u0131<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Empati Haritas\u0131 Nedir?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Empati haritas\u0131, kullan\u0131c\u0131 ile ekibiniz aras\u0131nda bir empati duygusu yaratmak i\u00e7in kullan\u0131c\u0131n\u0131n davran\u0131\u015flar\u0131n\u0131 ve duygular\u0131n\u0131 d\u00fczenleyen bir \u015fablondur. Empati haritas\u0131 temel bir kullan\u0131c\u0131y\u0131 temsil eder ve ekiplerin bu kullan\u0131c\u0131n\u0131n motivasyonlar\u0131n\u0131, endi\u015felerini ve kullan\u0131c\u0131 deneyimini daha iyi anlamas\u0131na yard\u0131mc\u0131 olur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Empati haritalama basit ama etkili bir y\u00f6ntemdir. <\/span><a href=\"https:\/\/frescopad.com\/virtual-workshop-definition\/\"><br \/>\n  <span style=\"font-weight: 400;\">AT\u00d6LYE<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">  payda\u015flar, bireysel kullan\u0131m durumlar\u0131 veya t\u00fcm ekipler gibi \u00e7e\u015fitli farkl\u0131 kullan\u0131c\u0131lar g\u00f6z \u00f6n\u00fcnde bulundurularak y\u00fcr\u00fct\u00fclebilir. Tasar\u0131m ekipleri, sat\u0131\u015f, \u00fcr\u00fcn geli\u015ftirme veya <a href=\"https:\/\/www.questionpro.com\/blog\/customer-service\/\">m\u00fc\u015fteri hizmetleri<\/a> gibi bir\u00e7ok farkl\u0131 ekip taraf\u0131ndan y\u00fcr\u00fct\u00fclebilir. Esasen, \u00fcr\u00fcn\u00fcn\u00fczle\/hizmetinizle etkile\u015fime giren m\u00fc\u015fterinin kafas\u0131n\u0131n i\u00e7ine girmeyi ama\u00e7layan bir al\u0131\u015ft\u0131rmad\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Empati haritas\u0131n\u0131n temel \u00f6nemi kullan\u0131c\u0131 ile aran\u0131zda empati yaratmak olsa da, empati haritas\u0131 kullanman\u0131n ekibinize farkl\u0131 faydalar sa\u011flayan ba\u015fka \u00f6nemli y\u00f6nleri de vard\u0131r. Bir empati haritas\u0131 olu\u015fturmak, m\u00fc\u015fterinin genel deneyimiyle ilgili olarak bir\u00e7ok fakt\u00f6r\u00fc dikkate al\u0131r. Bunlar, ele ald\u0131klar\u0131 belirli sorunlar, daha b\u00fcy\u00fck bir ekip i\u00e7inde \u00fcr\u00fcn\u00fc\/hizmeti nas\u0131l kulland\u0131klar\u0131 ve sorunun y\u00fck\u00fcn\u00fc ger\u00e7ekten kimin \u00e7ekti\u011fi olabilir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu ayr\u0131nt\u0131lar, deneyimlerinin b\u00fct\u00fcnsel bir g\u00f6r\u00fcn\u00fcm\u00fcn\u00fc olu\u015fturmak i\u00e7in \u00f6nemlidir, ancak ayn\u0131 zamanda ekibinizin zihnindeki sorunu ayd\u0131nlatt\u0131klar\u0131 i\u00e7in de \u00f6nemlidir. Bu da ayn\u0131 derecede \u00f6nemlidir ve kullan\u0131c\u0131lar\u0131n \u00fcr\u00fcn\u00fcn\u00fczle\/hizmetinizle nas\u0131l etkile\u015fime girdi\u011fine dair genel bir anlay\u0131\u015f olu\u015fturmaya yard\u0131mc\u0131 olur.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Empati Haritas\u0131 Nas\u0131l Olu\u015fturulur?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><strong>Empati haritas\u0131<\/strong> olu\u015fturmak \u00e7ok kolay bir i\u015ftir ve bir <strong>empati<\/strong> uzman\u0131n\u0131n yard\u0131m\u0131yla yap\u0131labilir. <\/span><a href=\"https:\/\/frescopad.com\/online-whiteboards-definition\/\"><br \/>\n  <span style=\"font-weight: 400;\">\u00e7evrimi\u00e7i beyaz tahta<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">. \u00d6nceden haz\u0131rlanm\u0131\u015f bir \u015fablon kullanabilir veya analiz etmeniz gereken belirli ayr\u0131nt\u0131lar\u0131 dahil etmek i\u00e7in kendiniz bir \u015fablon olu\u015fturabilirsiniz. Her iki durumda da, \u00e7o\u011fu empati haritas\u0131 ayn\u0131 ayr\u0131nt\u0131 \u00e7eyre\u011fini i\u00e7erecektir ve geleneksel bir empati haritas\u0131n\u0131n nas\u0131l olu\u015fturulaca\u011f\u0131 ve kullan\u0131laca\u011f\u0131 \u00fczerinde duraca\u011f\u0131z.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Geleneksel bir empati haritas\u0131n\u0131n d\u00f6rt kadran\u0131<\/strong> vard\u0131r. Bunlar Yapar, D\u00fc\u015f\u00fcn\u00fcr, S\u00f6yler ve Hisseder. Bu \u00e7eyreklerin hepsi, kullan\u0131c\u0131n\u0131n bak\u0131\u015f a\u00e7\u0131s\u0131n\u0131 nas\u0131l analiz edebilece\u011finiz ve g\u00fcnl\u00fck kullan\u0131mlar\u0131nda neler ba\u015fard\u0131klar\u0131 hakk\u0131nda benzersiz sorular soracakt\u0131r. Bunlar, birbirlerini dikkate ald\u0131klar\u0131 ve kronolojik olmad\u0131klar\u0131 s\u00fcrece herhangi bir s\u0131rada tamamlanabilir.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-122716\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2021\/08\/empathy-map-canvas-min.jpg\" alt=\"empati haritas\u0131\" width=\"992\" height=\"594\"><\/p>\n<h3><span style=\"font-weight: 400;\">Kullan\u0131c\u0131 Personas\u0131<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Kadranlara ge\u00e7meden \u00f6nce ana kullan\u0131c\u0131n\u0131z\u0131 veya <strong>kullan\u0131c\u0131 ki\u015fili\u011finizi<\/strong> olu\u015fturmal\u0131s\u0131n\u0131z. Bu, empati haritas\u0131n\u0131n ortas\u0131nda yer alacak ve analiz etmeye ba\u015flad\u0131\u011f\u0131n\u0131z temel varsay\u0131m olacakt\u0131r.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ekibinizin bu b\u00f6l\u00fcm\u00fcn kimleri kapsayaca\u011f\u0131 ve onlar\u0131n ihtiya\u00e7lar\u0131n\u0131 nas\u0131l kar\u015f\u0131layaca\u011f\u0131n\u0131z konusunda hemfikir oldu\u011fundan emin olman\u0131z \u00f6nemlidir. Bir kullan\u0131c\u0131 personas\u0131 olu\u015fturduktan sonra, istemleri onlar\u0131n merce\u011finden analiz etmeye ba\u015flayacaks\u0131n\u0131z. Onlar\u0131n bak\u0131\u015f a\u00e7\u0131s\u0131ndan uzakla\u015fmamay\u0131 unutmay\u0131n &#8211; belirli motivasyonlar\u0131n\u0131 ve duygular\u0131n\u0131 ortaya \u00e7\u0131karmak i\u00e7in onlara odaklan\u0131n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kullan\u0131c\u0131 personan\u0131z\u0131 olu\u015ftururken, s\u00fcre\u00e7 boyunca ilerlemenize ve odaklanaca\u011f\u0131n\u0131z kullan\u0131c\u0131y\u0131 daraltman\u0131za yard\u0131mc\u0131 olmas\u0131 i\u00e7in bu sorular\u0131 sorun.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kullan\u0131c\u0131n\u0131z belirli bir alanda belirli bir rolde mi olacak?  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Belirli bir m\u00fc\u015fteri mi olacaklar?  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kullan\u0131c\u0131 ki\u015filikleri neye benziyor?<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Diyor ki<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Empati haritas\u0131n\u0131n &#8220;diyor ki&#8221; k\u0131sm\u0131 ana kullan\u0131c\u0131n\u0131z\u0131n s\u00f6ylediklerine odaklan\u0131r <\/span><i><br \/>\n  <span style=\"font-weight: 400;\">diyor ki<\/span><br \/>\n<\/i> <i><br \/>\n  <span style=\"font-weight: 400;\">i\u00e7in<\/span><br \/>\n<\/i> <i><br \/>\n  <span style=\"font-weight: 400;\">sen<\/span><br \/>\n<\/i><span style=\"font-weight: 400;\">  \u00fcr\u00fcn ve kullan\u0131m\u0131 hakk\u0131nda. Bu veriler genellikle bir kullan\u0131labilirlik testi veya g\u00f6r\u00fc\u015flerini daha iyi anlamak i\u00e7in bir anket yaparak kolayca toplanabilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">H\u0131zl\u0131 anketler, insanlar\u0131n bir \u00fcr\u00fcn\/hizmet hakk\u0131nda ne hissettiklerini \u00f6l\u00e7menin en iyi yollar\u0131ndan biri olabilir ve ayn\u0131 zamanda m\u00fc\u015fteriden size do\u011frudan geri bildirim hatt\u0131 sa\u011flar. Kullan\u0131labilirlik testlerinin yan\u0131 s\u0131ra, m\u00fc\u015fterilerinizin \u00fcr\u00fcn\u00fcn\u00fcz\/hizmetiniz hakk\u0131nda ne d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fc anlaman\u0131n en iyi yolu anketler ve m\u00fc\u015fteri eri\u015fimidir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fterinizin ne s\u00f6yledi\u011fini d\u00fc\u015f\u00fcn\u00fcrken, \u00f6nemli bilgileri ortaya \u00e7\u0131karmaya yard\u0131mc\u0131 olmas\u0131 i\u00e7in kendinize bu sorular\u0131 sorun:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u00fc\u015fterilerinizden ald\u0131\u011f\u0131n\u0131z geri bildirimler nelerdir?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u00fc\u015fterileriniz birbirlerine ne s\u00f6yl\u00fcyor?<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">\u00d6yle mi?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Bu b\u00f6l\u00fcm, kullan\u0131c\u0131n\u0131z\u0131n \u00fcr\u00fcn\u00fcn\u00fcz\u00fc\/hizmetinizi kullan\u0131rken ger\u00e7ekle\u015ftirdi\u011fi g\u00f6revlere ayr\u0131lm\u0131\u015ft\u0131r. <a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-map\/\">M\u00fc\u015fteri yolculu\u011fu<\/a> anlay\u0131\u015f\u0131 bu noktada \u00e7ok faydal\u0131d\u0131r \u00e7\u00fcnk\u00fc kullan\u0131c\u0131n\u0131z\u0131n att\u0131\u011f\u0131 her ad\u0131m\u0131 haritaland\u0131rabilir ve tamamlad\u0131klar\u0131 her bir g\u00f6revi anlayabilirsiniz.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">G\u00f6revlerini haritaland\u0131rarak, hem kullan\u0131c\u0131n\u0131n ger\u00e7ekle\u015ftirdi\u011fi eylemleri hem de zorlanabilece\u011fi belirli alanlar\u0131 daha iyi anlayacaks\u0131n\u0131z. Yaln\u0131zca ger\u00e7ekle\u015ftirdikleri eylemleri daha iyi anlamakla kalmayacak, ayn\u0131 zamanda \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn\/hizmetinizin bu eylemleri ger\u00e7ekle\u015ftirme becerilerini nas\u0131l etkiledi\u011fini ve i\u015f ak\u0131\u015flar\u0131n\u0131 nerede iyile\u015ftirebilece\u011finizi de ortaya \u00e7\u0131karacaks\u0131n\u0131z.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kullan\u0131c\u0131n\u0131z\u0131n tamamlad\u0131\u011f\u0131 g\u00f6revleri haritaland\u0131r\u0131rken, bu sorular\u0131 istemler olarak d\u00fc\u015f\u00fcn\u00fcn:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u00fc\u015fteriniz ne yap\u0131yor?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00dcr\u00fcn\u00fcn\u00fcz\u00fc\/hizmetinizi gerektiren belirli eylemler nelerdir?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0130\u015f ak\u0131\u015flar\u0131nda nerede bo\u015fluklar g\u00f6r\u00fcyorsunuz?<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">D\u00fc\u015f\u00fcnceler<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Empati haritas\u0131n\u0131n &#8220;d\u00fc\u015f\u00fcn\u00fcyor&#8221; b\u00f6l\u00fcm\u00fc, &#8220;yap\u0131yor&#8221; b\u00f6l\u00fcm\u00fcnde belirtilen eylemleri ger\u00e7ekle\u015ftirirken m\u00fc\u015fterinizin akl\u0131ndan neler ge\u00e7ti\u011fine odaklan\u0131r. Bu, yaln\u0131zca &#8220;yapar&#8221; b\u00f6l\u00fcm\u00fcnde ak\u0131llar\u0131ndan ge\u00e7enleri de\u011fil, ayn\u0131 zamanda \u00fcr\u00fcn\u00fcn\u00fcz\u00fc\/hizmetinizi kullanma deneyiminin tamam\u0131 hakk\u0131nda ne d\u00fc\u015f\u00fcnd\u00fcklerini de ortaya koyar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu b\u00f6l\u00fcmden elde edilen bilgiler de <a href=\"https:\/\/www.questionpro.com\/blog\/qualitative-research-methods\/\">nitel ara\u015ft\u0131rma<\/a> ve do\u011frudan geri bildirimlerle y\u00f6nlendirilmelidir. Kullan\u0131c\u0131 geri bildirimlerinin empati haritas\u0131na dahil edilmesini vurgulamak \u00f6nemli olsa da, s\u00f6ylemek istedikleri ancak do\u011frudan size seslendirmeyecekleri \u015feyleri de dikkate almak \u00f6nemlidir. Buras\u0131, &#8220;diyor ki&#8221; b\u00f6l\u00fcm\u00fcyle \u00f6rt\u00fc\u015fmeyi ve birbirlerine ne d\u00fc\u015f\u00fcnd\u00fckleri hakk\u0131nda ne s\u00f6ylediklerini dikkate almak i\u00e7in iyi bir yer olabilir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu b\u00f6l\u00fcm\u00fc tamamlarken sorulabilecek baz\u0131 sorular \u015funlar olabilir:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">&#8220;Yapar&#8221; b\u00f6l\u00fcm\u00fcnde listelenen g\u00f6revleri yerine getirirken m\u00fc\u015fterinizin kafas\u0131ndan neler ge\u00e7iyor?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bir b\u00fct\u00fcn olarak deneyim hakk\u0131nda ne d\u00fc\u015f\u00fcn\u00fcyorlar?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Size s\u00f6yleyemeyecekleri ne d\u00fc\u015f\u00fcn\u00fcyorlar?<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Hissediyor<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><strong>Hisler kadran\u0131<\/strong>, kullan\u0131c\u0131n\u0131n \u00fcr\u00fcn\u00fcn\u00fczden\/hizmetinizden ge\u00e7erken <strong>hissetti\u011fi<\/strong> duygular\u0131 dikkate al\u0131r. Bu b\u00f6l\u00fcmde \u00e7ok say\u0131da z\u0131t duygu olabilir ve sadece t\u00fcm s\u00fcre\u00e7 hakk\u0131nda ne hissettiklerini de\u011fil, her bir ad\u0131m hakk\u0131nda nas\u0131l hissettiklerini de d\u00fc\u015f\u00fcnmek \u00f6nemlidir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hissedilenler b\u00f6l\u00fcm\u00fc pek \u00e7ok farkl\u0131 \u015fey i\u00e7erebilir \u00e7\u00fcnk\u00fc insanlar \u00fcr\u00fcn\u00fcn\u00fcz hakk\u0131nda her t\u00fcrl\u00fc \u015fekilde hissedecektir. Nadiren insanlar bir \u00fcr\u00fcn\/hizmet hakk\u0131nda sadece \u015fu ya da bu \u015fekilde kutupla\u015f\u0131r, neredeyse her zaman ba\u015fa \u00e7\u0131kmalar\u0131 gereken hem olumlu hem de olumsuz y\u00f6nleri olacakt\u0131r. Bu olumlu ve olumsuz y\u00f6nleri ayr\u0131\u015ft\u0131rmak ve bunlardan yap\u0131c\u0131 bir \u015feyler yaratmak sizin i\u015finiz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu b\u00f6l\u00fcmde sorulabilecek baz\u0131 iyi sorular \u015funlar olabilir:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ba\u015fard\u0131klar\u0131 g\u00f6revler hakk\u0131nda ne hissediyorlar?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Genel olarak deneyim hakk\u0131nda ne d\u00fc\u015f\u00fcn\u00fcyorlar?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ba\u015far\u0131ya giden yolda ne gibi engellerle kar\u015f\u0131la\u015f\u0131yorlar?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00dcr\u00fcn\u00fcn\u00fcz\u00fc\/hizmetinizi kullanmak i\u00e7in onlar\u0131 ne heyecanland\u0131r\u0131r?<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Empati Haritas\u0131 Avantajlar\u0131<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Daha \u00f6nce de detayland\u0131rd\u0131\u011f\u0131m\u0131z gibi, empati haritalar\u0131 m\u00fc\u015fterinin deneyimini anlamak ve iyile\u015ftirme alanlar\u0131n\u0131 vurgulamak i\u00e7in inan\u0131lmaz derecede etkili ara\u00e7lard\u0131r. Bu, her i\u015fletme i\u00e7in son derece \u00f6nemli bir g\u00f6revdir ve i\u015fte bir empati haritas\u0131 olu\u015fturman\u0131n en b\u00fcy\u00fck avantajlar\u0131ndan baz\u0131lar\u0131.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Empati Keyif Almak Demektir<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Kullan\u0131c\u0131lar\u0131n \u00fcr\u00fcn\u00fcn\u00fcz\u00fc\/hizmetinizi kullanmaktan belli bir d\u00fczeyde keyif almas\u0131 \u00e7ok \u00f6nemlidir. E\u011fer bundan ho\u015flanmazlarsa eninde sonunda ayr\u0131lacak ve ba\u015fka bir \u015fey kullanacaklard\u0131r. Bir i\u015fletme y\u00f6neticisi olarak, her ne pahas\u0131na olursa olsun bu durumdan ka\u00e7\u0131n\u0131lmal\u0131d\u0131r ve cirodan ka\u00e7\u0131nman\u0131n en kolay yolu olumlu bir m\u00fc\u015fteri deneyimi sa\u011flamakt\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Empati haritalar\u0131, m\u00fc\u015fteri deneyiminizi par\u00e7alara ay\u0131rman\u0131n ve iyile\u015ftirme i\u00e7in hedefleyebilece\u011finiz alanlar\u0131 vurgulaman\u0131n en kolay yoludur. <a href=\"https:\/\/www.questionpro.com\/blog\/surveys\/\">Anketleri<\/a> ve do\u011frudan geri bildirim hatlar\u0131n\u0131 bir araya getirerek, neredeyse bir kullan\u0131labilirlik testi ve bir yolculuk haritas\u0131 i\u015flevi g\u00f6r\u00fcrler.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yaln\u0131zca deneyimlerinin nerede eksik oldu\u011funu fark etmekle kalmaz, ayn\u0131 zamanda kendinizi kullan\u0131c\u0131n\u0131n yerine koyarak \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn genel olarak nas\u0131l i\u015fledi\u011fine dair daha iyi bir bak\u0131\u015f a\u00e7\u0131s\u0131 kazan\u0131rs\u0131n\u0131z. Bunu anlayarak daha \u00f6nce var oldu\u011funu bilmedi\u011finiz a\u00e7\u0131klar\u0131 ve kusurlar\u0131 bulabilir ve \u00fcr\u00fcn\u00fcn\u00fcz\u00fc\/hizmetinizi ba\u015fka bir seviyeye ta\u015f\u0131yabilirsiniz.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u00dcr\u00fcn Detaylar\u0131n\u0131 \u0130yile\u015ftirir<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Empati haritalama hakk\u0131ndaki konu\u015fmalar\u0131m\u0131z\u0131n \u00e7o\u011fu m\u00fc\u015fteri deneyimi ba\u011flam\u0131nda ger\u00e7ekle\u015fti. CX&#8217;in her i\u015fletme i\u00e7in kritik bir \u00f6neme sahip oldu\u011fu a\u015fik\u00e2r olsa da, asl\u0131nda bu sadece sunulan \u00fcr\u00fcn\/hizmetin bir yans\u0131mas\u0131d\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu, empati haritalar\u0131n\u0131n ayn\u0131 zamanda \u00e7ok etkili \u00fcr\u00fcn tasar\u0131m \u015fablonlar\u0131 oldu\u011fu anlam\u0131na gelir. Bir \u00fcr\u00fcn\u00fcn tasar\u0131m\u0131 ve i\u015flevselli\u011fi m\u00fc\u015fteri i\u00e7in kritik \u00f6neme sahiptir ve her m\u00fc\u015fteri biraz farkl\u0131 bir deneyim ya\u015fayacak olsa da, \u00fcr\u00fcn\/hizmet, hedefleri ne olursa olsun t\u00fcm m\u00fc\u015fterilerin ba\u015far\u0131l\u0131 olmas\u0131n\u0131 sa\u011flayacak \u015fekilde tasarlanmal\u0131d\u0131r.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Empati haritalar\u0131, kullan\u0131c\u0131larla ba\u011flant\u0131 kurarak ve onlar\u0131n ihtiya\u00e7lar\u0131na uygun bir \u00fcr\u00fcn tasar\u0131m\u0131 geli\u015ftirerek CX&#8217;in \u00f6tesine ge\u00e7er ve eldeki \u00fcr\u00fcn\/hizmetin ayr\u0131nt\u0131lar\u0131n\u0131 do\u011frudan etkiler.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Tamamlamas\u0131 Kolay<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">CX&#8217;in en b\u00fcy\u00fck zorluklar\u0131ndan biri, kullan\u0131c\u0131 m\u00fccadelelerini belirlemenin zor olmas\u0131 ve \u00e7ok fazla zaman ve \u00e7aba gerektirmesidir. Belirli test senaryolar\u0131nda bu do\u011fru olsa da, <a href=\"https:\/\/www.questionpro.com\/blog\/what-are-online-surveys\/\">\u00e7evrimi\u00e7i anketler<\/a> uygulamak ve bir empati haritas\u0131 olu\u015fturmak t\u00fcm s\u00fcreci kolayla\u015ft\u0131r\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bir empati haritas\u0131 kullanarak kullan\u0131c\u0131n\u0131z\u0131n duygular\u0131n\u0131, d\u00fc\u015f\u00fcncelerini ve eylemlerini kolayca basit kategorilere ay\u0131rabilir ve buradan hem \u00fcr\u00fcn\u00fcn\u00fcz\u00fc hem de onlar\u0131n deneyimlerini nas\u0131l iyile\u015ftirece\u011finize dair yeni bir plan olu\u015fturabilirsiniz. Bu, m\u00fc\u015fteri deneyimini hedeflemenin en basit yollar\u0131ndan biridir ve anket verileriyle e\u015fle\u015ftirildi\u011finde m\u00fc\u015fterinizin ya\u015fam\u0131na dair bir g\u00f6r\u00fc\u015f elde etmenin de en etkili yollar\u0131ndan biridir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu basitlik, empati haritalamay\u0131 en etkili, en basit \u015fablonlardan biri ve her i\u015fletme i\u00e7in \u00f6nemli bir katk\u0131 haline getirir.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Sonu\u00e7<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fterinizle empati kurmak, \u00fcr\u00fcn\u00fcn\u00fcz ve deneyiminiz i\u00e7in temel beklentileri olu\u015fturman\u0131n harika bir yoludur ve empati haritalama bunu organize etmenin ve ger\u00e7ekle\u015ftirmenin en iyi yoludur. Bu makaleyi be\u011fendiyseniz mutlaka g\u00f6z at\u0131n  <\/span><a href=\"https:\/\/frescopad.com\/\"><br \/>\n  <span style=\"font-weight: 400;\">Fresk<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> Di\u011ferleri i\u00e7in <\/span><a href=\"https:\/\/frescopad.com\/visual-collaboration-definition\/\"><br \/>\n  <span style=\"font-weight: 400;\">g\u00f6rsel i\u015fbirli\u011fi<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> \u0130pu\u00e7lar\u0131.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kullan\u0131c\u0131lar\u0131n\u0131zla empati kurmak, hem i\u015f hem de kullan\u0131c\u0131 deneyimi a\u00e7\u0131s\u0131ndan yapabilece\u011finiz en \u00f6nemli \u015feylerden biridir. Ana kullan\u0131c\u0131n\u0131z\u0131n motivasyonlar\u0131n\u0131, hayal k\u0131r\u0131kl\u0131klar\u0131n\u0131 [&hellip;]<\/p>\n","protected":false},"author":38,"featured_media":697817,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1203],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Empati Haritas\u0131 Nedir? 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