{"id":793199,"date":"2018-04-11T23:39:22","date_gmt":"2018-04-11T23:39:22","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/nitel-arastirma-nedir\/"},"modified":"2018-04-11T23:39:22","modified_gmt":"2018-04-11T23:39:22","slug":"nitel-arastirma-nedir","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/nitel-arastirma-nedir\/","title":{"rendered":"Nitel Ara\u015ft\u0131rma Nedir?"},"content":{"rendered":"

\"nitel<\/h2>\n

Nitel Ara\u015ft\u0131rma Nedir?<\/strong><\/h2>\n

Nitel ara\u015ft\u0131rma, bir olguyu do\u011fal ortamlar\u0131 i\u00e7inde derinlemesine anlamaya \u00e7al\u0131\u015fan bir sorgulama s\u00fcrecidir. Nitel ara\u015ft\u0131rma “ne “den ziyade “neden “e odaklan\u0131r! Say\u0131sal olmayan verilerin toplanmas\u0131na yard\u0131mc\u0131 olur. Mant\u0131ksal veya istatistiksel prosed\u00fcrlerden ziyade daha \u00e7ok ileti\u015fime dayal\u0131 veri toplama y\u00f6ntemlerine dayan\u0131r. <\/span><\/p>\n

Odaklan\u0131lan ba\u015fl\u0131ca alanlar bireyler, toplumlar ve k\u00fclt\u00fcrlerdir. Bu ara\u015ft\u0131rma y\u00f6ntemindeki ortak varsay\u0131m, bilginin nesnel olmaktan ziyade \u00f6znel oldu\u011fudur. Ara\u015ft\u0131rmac\u0131 bu y\u00f6ntemde kat\u0131l\u0131mc\u0131lardan \u00f6\u011frenir ve onlardan veri toplarken tarafs\u0131z bir duru\u015f sergilemeye \u00e7al\u0131\u015f\u0131r. <\/span><\/p>\n

Nitel Ara\u015ft\u0131rma ve Nicel Ara\u015ft\u0131rma Aras\u0131ndaki Farklar<\/strong><\/h3>\n

Daha \u00f6nce a\u00e7\u0131kland\u0131\u011f\u0131 gibi bu iki <\/span>
\n pazar ara\u015ft\u0131rmas\u0131 <\/span>
\n<\/a> y\u00f6ntemleri farkl\u0131 ideolojilere dayanmaktad\u0131r. Nitel ara\u015ft\u0131rma say\u0131sal bir ara\u015ft\u0131rma de\u011fildir, di\u011fer yandan nicel ara\u015ft\u0131rma say\u0131lara dayan\u0131r. Ama hepsi bu de\u011fil! Bu iki ara\u015ft\u0131rma y\u00f6ntemi aras\u0131nda a\u015fa\u011f\u0131da tablola\u015ft\u0131r\u0131lan baz\u0131 belirgin farkl\u0131l\u0131klar vard\u0131r: <\/span><\/p>\n\n\n\n\n\n\n
\n

Nitel Ara\u015ft\u0131rma <\/span><\/p>\n<\/td>\n

\n

Nicel Ara\u015ft\u0131rma<\/span><\/p>\n<\/td>\n<\/tr>\n

Nitel Ara\u015ft\u0131rma, veri toplamak i\u00e7in derinlemesine analiz kullan\u0131r. Bu ara\u015ft\u0131rma y\u00f6ntemi, altta yatan g\u00f6r\u00fc\u015f ve alg\u0131lar\u0131 anlamak i\u00e7in kullan\u0131l\u0131r.<\/span><\/td>\nNicel ara\u015ft\u0131rma, verileri nicelle\u015ftirmek i\u00e7in kullan\u0131lan say\u0131larla ilgilidir. Bu veriler de istatistiksel bilgilere d\u00f6n\u00fc\u015ft\u00fcr\u00fcl\u00fcr.<\/span><\/td>\n<\/tr>\n
Bu ara\u015ft\u0131rma y\u00f6ntemi i\u00e7g\u00f6r\u00fc sa\u011flar ve fikir ve hipotezlerin geli\u015ftirilmesine yard\u0131mc\u0131 olur<\/span>. <\/span> <\/td>\nNicel Ara\u015ft\u0131rma, ger\u00e7ekleri form\u00fcle etmek ve ara\u015ft\u0131rmadaki \u00f6r\u00fcnt\u00fcleri ortaya \u00e7\u0131karmak i\u00e7in \u00f6l\u00e7\u00fclebilir verileri kullan\u0131r<\/span><\/td>\n<\/tr>\n
Veri toplama y\u00f6ntemi ki\u015fisel etkile\u015fime dayand\u0131\u011f\u0131 i\u00e7in nitel pazar ara\u015ft\u0131rmas\u0131nda \u00f6rneklem b\u00fcy\u00fckl\u00fc\u011f\u00fc genellikle k\u00fc\u00e7\u00fckt\u00fcr. <\/span><\/td>\nNicel ara\u015ft\u0131rmada \u00f6rneklem b\u00fcy\u00fckl\u00fc\u011f\u00fc nitel ara\u015ft\u0131rmaya k\u0131yasla daha b\u00fcy\u00fckt\u00fcr ve <\/span>
\n online anketler<\/span>
\n<\/a>Kat\u0131l\u0131mc\u0131lardan veri toplamak i\u00e7in mobil anketler. <\/span> <\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Daha fazla bilgi edinin: Nitel Ara\u015ft\u0131rmaya Kar\u015f\u0131 Nicel Ara\u015ft\u0131rma<\/a><\/p>\n

4 Nitel Ara\u015ft\u0131rman\u0131n \u00d6zellikleri<\/strong><\/h3>\n
    \n
  1. <\/b>Veriler do\u011fal ortamlarda toplan\u0131r:<\/b> Nitel ara\u015ft\u0131rmac\u0131lar verileri do\u011fal ortamda, kat\u0131l\u0131mc\u0131lar\u0131n sorunlar\u0131 deneyimledikleri yerde toplar. Bu ara\u015ft\u0131rma y\u00f6ntemi kat\u0131l\u0131mc\u0131lar\u0131n do\u011fal ortam\u0131n\u0131 de\u011fi\u015ftirmez.<\/span><\/li>\n
  2. <\/b>\u00c7oklu veri toplama y\u00f6ntemlerinin kullan\u0131lmas\u0131: <\/b>Nitel ara\u015ft\u0131rmada ara\u015ft\u0131rmac\u0131lar g\u00f6r\u00fc\u015fme, g\u00f6zlem ve dok\u00fcmantasyon gibi \u00e7oklu formlarda veri toplar.<\/span> Veriler topland\u0131ktan sonra g\u00f6zden ge\u00e7irilir, analiz edilir ve uygun \u015fekilde d\u00fczenlenir. <\/span> <\/li>\n
  3. <\/b>Karma\u015f\u0131k ak\u0131l y\u00fcr\u00fctme:<\/b> Bu ara\u015ft\u0131rma y\u00f6ntemi karma\u015f\u0131k ak\u0131l y\u00fcr\u00fctmeyi i\u00e7erir ve veri toplamak i\u00e7in ara\u015ft\u0131rmac\u0131lar\u0131n kat\u0131l\u0131mc\u0131lardan bilgi ve veri toplarken ileri geri gittikleri “a\u015fa\u011f\u0131dan yukar\u0131ya” bir yakla\u015f\u0131m kullan\u0131r. <\/span> <\/li>\n
  4. Kat\u0131l\u0131mc\u0131lar\u0131 anlamak:<\/b> Nitel ara\u015ft\u0131rma s\u00fcrecinde ara\u015ft\u0131rmac\u0131, kat\u0131l\u0131mc\u0131lar\u0131n kar\u015f\u0131la\u015ft\u0131\u011f\u0131 sorunlar\u0131 veya konular\u0131 anlamaya odaklan\u0131r. Bu sorunlar belgelenir ve buna g\u00f6re d\u00fczeltici \u00f6nlemler al\u0131n\u0131r. <\/span><\/li>\n<\/ol>\n

    Daha fazla bilgi edinin: <\/span>
    \n Nitel ara\u015ft\u0131rma y\u00f6ntemleri <\/span>
    \n<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"

    Nitel Ara\u015ft\u0131rma Nedir? Nitel ara\u015ft\u0131rma, bir olguyu do\u011fal ortamlar\u0131 i\u00e7inde derinlemesine anlamaya \u00e7al\u0131\u015fan bir sorgulama s\u00fcrecidir. Nitel ara\u015ft\u0131rma “ne “den […]<\/p>\n","protected":false},"author":86,"featured_media":610755,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"Nitel ara\u015ft\u0131rma","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"Nitel ara\u015ft\u0131rma, bir olguyu kendi do\u011fal ortam\u0131 i\u00e7inde derinlemesine anlamaya \u00e7al\u0131\u015fan bir s\u00fcre\u00e7tir. \u00c7e\u015fitli nitel veri toplama ara\u00e7lar\u0131 mevcuttur. En yayg\u0131n kullan\u0131lan ara\u00e7lar y\u00fcz y\u00fcze g\u00f6r\u00fc\u015fmeler, g\u00f6zlemler, odak gruplar\u0131 ve vaka \u00e7al\u0131\u015fmas\u0131 ara\u015ft\u0131rmalar\u0131d\u0131r. Nitel ara\u015ft\u0131rmaya kar\u015f\u0131 nicel ara\u015ft\u0131rma ve nicel ara\u015ft\u0131rman\u0131n \u00f6zellikleri hakk\u0131nda daha fazla bilgi edinin.","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1114],"tags":[],"yoast_head":"\nNitel Ara\u015ft\u0131rma Nedir? | QuestionPro<\/title>\n<meta name=\"description\" content=\"Nitel ara\u015ft\u0131rma, bir olguyu kendi do\u011fal ortam\u0131 i\u00e7inde derinlemesine anlamaya \u00e7al\u0131\u015fan bir s\u00fcre\u00e7tir. \u00c7e\u015fitli nitel veri toplama ara\u00e7lar\u0131 mevcuttur. En yayg\u0131n kullan\u0131lan ara\u00e7lar y\u00fcz y\u00fcze g\u00f6r\u00fc\u015fmeler, g\u00f6zlemler, odak gruplar\u0131 ve vaka \u00e7al\u0131\u015fmas\u0131 ara\u015ft\u0131rmalar\u0131d\u0131r. Nitel ara\u015ft\u0131rmaya kar\u015f\u0131 nicel ara\u015ft\u0131rma ve nicel ara\u015ft\u0131rman\u0131n \u00f6zellikleri hakk\u0131nda daha fazla bilgi edinin.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/tr\/nitel-arastirma-nedir\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nitel Ara\u015ft\u0131rma Nedir? | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"Nitel ara\u015ft\u0131rma, bir olguyu kendi do\u011fal ortam\u0131 i\u00e7inde derinlemesine anlamaya \u00e7al\u0131\u015fan bir s\u00fcre\u00e7tir. \u00c7e\u015fitli nitel veri toplama ara\u00e7lar\u0131 mevcuttur. 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