{"id":793223,"date":"2009-08-28T08:34:50","date_gmt":"2009-08-28T08:34:50","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/ulusal-temsilci-orneklemi-nedir\/"},"modified":"2009-08-28T08:34:50","modified_gmt":"2009-08-28T08:34:50","slug":"ulusal-temsilci-orneklemi-nedir","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/ulusal-temsilci-orneklemi-nedir\/","title":{"rendered":"Ulusal Temsilci \u00d6rneklemi nedir?"},"content":{"rendered":"<p><em>Bug\u00fcn\u00fcn konuk yaz\u0131s\u0131, ticari ara\u015ft\u0131rma firmalar\u0131, h\u00fck\u00fcmet ve akademi i\u00e7in \u00e7ok \u00e7e\u015fitli telefon ve \u00e7evrimi\u00e7i ara\u015ft\u0131rma projeleri i\u00e7in \u00f6rnekleme \u00e7\u00f6z\u00fcmleri tasarlama konusunda uzman olan Chris DeAngelis&#8217;ten geliyor.<\/em><\/p>\n<p>Ara\u015ft\u0131rmac\u0131lar <em>ulusal temsili (&#8220;nat. rep.&#8221;)<\/em> bir <em>\u00f6rneklem<\/em> istediklerinde, ilgilenilen n\u00fcfusun s\u00f6z konusu \u00fclkenin t\u00fcm n\u00fcfusu oldu\u011funu ve \u00f6rneklemin yap\u0131s\u0131n\u0131n bunu yans\u0131tmas\u0131 gerekti\u011fini kastederler. En iyisi o zaman nat. temsilci. \u00f6rneklem, <em>nas\u0131l g\u00f6r\u00fcld\u00fc\u011f\u00fcne bak\u0131lmaks\u0131z\u0131n<\/em> pop\u00fclasyona &#8220;benzeyecektir&#8221;. Erkek ve kad\u0131n say\u0131lar\u0131 ulusal oranlarla e\u015fle\u015fecek, her ya\u015f grubundaki veya her b\u00f6lgedeki y\u00fczde n\u00fcfusla tam olarak e\u015fle\u015fecektir vb. Demografik olmayan \u00f6l\u00e7\u00fcmlerde (\u00fcr\u00fcn sahipli\u011fi veya psikografik \u00f6zellikler gibi) \u00f6rneklem pop\u00fclasyonla e\u015fle\u015fmelidir.<\/p>\n<p>Bunu ba\u015farmak i\u00e7in ders kitab\u0131 teorisi, sistematik hatay\u0131 en aza indirmek ve <a href=\"https:\/\/www.questionpro.com\/blog\/sampling-bias\/\">\u00f6rnekleme yanl\u0131l\u0131\u011f\u0131ndan<\/a> kaynaklanan sistematik olmayan hata riskini azaltmak i\u00e7in b\u00fcy\u00fck bir <a href=\"https:\/\/www.questionpro.com\/blog\/simple-random-sampling\/\">rastgele \u00f6rneklem<\/a> ve y\u00fcksek bir yan\u0131t oran\u0131 gerektirir. Pazarlama ara\u015ft\u0131rmas\u0131n\u0131n &#8220;ger\u00e7ek d\u00fcnyas\u0131nda&#8221; yan\u0131t oranlar\u0131 y\u00fcksek de\u011fildir ve demografik \u00f6zelliklere g\u00f6re farkl\u0131la\u015fan yan\u0131t oranlar\u0131, \u00e7o\u011fu saf rastgele \u00f6rneklemin pop\u00fclasyona benzememesine neden olur (tabakaland\u0131rma teknikleri ne kadar sofistike olursa olsun). Bu nedenle <a href=\"https:\/\/www.questionpro.com\/blog\/marketing-research\/\">pazarlama ara\u015ft\u0131rmalar\u0131nda<\/a> kota \u00f6rneklemlerinin kullan\u0131lmas\u0131 tipiktir. Bir <a href=\"https:\/\/www.questionpro.com\/blog\/quota-sampling\/\">kota \u00f6rnekleminin<\/a>, hedeflemeyi se\u00e7ti\u011finiz demografik \u00f6zelliklerde pop\u00fclasyona benzemesi %100 garanti edilecektir. Ancak, di\u011fer her \u015fey <a href=\"https:\/\/www.questionpro.com\/blog\/sampling-error\/\">\u00f6rnekleme hatas\u0131na<\/a> tabidir. Ya\u015f \u00f6rne\u011fini ele alal\u0131m: Kotalar 16-34, 35-54, 55+ olarak belirlenirse, \u00f6rneklem bu oranlar dahilinde temsil edici olacakt\u0131r, ancak analiz 16-20, 21-30, 31-40 vb. ya\u015f aral\u0131klar\u0131nda yap\u0131l\u0131rsa, \u00f6rneklemin yine de do\u011fru g\u00f6r\u00fcnece\u011finin garantisi yoktur.<\/p>\n<p>Bir \u00f6rneklemin kota kontrol\u00fcn\u00fcn ne \u00f6l\u00e7\u00fcde m\u00fcmk\u00fcn oldu\u011fu, <a href=\"https:\/\/www.questionpro.com\/blog\/determining-sample-size\/\">\u00f6rneklem b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fcn belirlenmesine<\/a> ve mevcut referans verilere ba\u011fl\u0131d\u0131r. Alt\u0131 ya\u015f aral\u0131\u011f\u0131, iki cinsiyet ve 15 b\u00f6lge 180 h\u00fccrelik bir \u0131zgara olu\u015fturur. \u00d6rneklem b\u00fcy\u00fckl\u00fc\u011f\u00fc sadece 100 ise, t\u00fcm h\u00fccreleri doldurmak m\u00fcmk\u00fcn de\u011fildir. Daha b\u00fcy\u00fck bir \u00f6rneklem b\u00fcy\u00fckl\u00fc\u011f\u00fcnde bile bir h\u00fccre bir ki\u015finin sadece yar\u0131s\u0131n\u0131 gerektirebilir ve bu nedenle i\u00e7inde veri olmayacakt\u0131r. Bir \u00f6rne\u011fi daha temsili hale getirmek i\u00e7in a\u011f\u0131rl\u0131kland\u0131rma kullan\u0131labilir. Birbirine kenetlenmi\u015f h\u00fccrelere alternatif olarak, kota h\u00fccreleri ba\u011f\u0131ms\u0131z olarak yap\u0131land\u0131r\u0131labilir. Buradaki dezavantaj, \u00f6rneklemde b\u00fcy\u00fck &#8220;bo\u015fluklar&#8221; olabilece\u011fidir &#8211; \u00f6rne\u011fin t\u00fcm gen\u00e7ler erkekse &#8211; ve bo\u015fluklar\u0131 d\u00fczeltmek i\u00e7in a\u011f\u0131rl\u0131kland\u0131rma kullanmak m\u00fcmk\u00fcn olmayacakt\u0131r.<\/p>\n<p><strong><em>  Bir &#8220;nat rep&#8221; \u00f6rne\u011fi elde etmek i\u00e7in hangi de\u011fi\u015fkenler kullan\u0131lmal\u0131d\u0131r?<\/em><\/strong><\/p>\n<p>Tek bir kesin cevap yoktur &#8211; bu, ara\u015ft\u0131rma hedefine ve co\u011frafyaya ba\u011fl\u0131d\u0131r. \u00d6rne\u011fin Birle\u015fik Krall\u0131k&#8217;ta ya\u015f, cinsiyet, b\u00f6lge ve sosyal s\u0131n\u0131f; ABD&#8217;de ya\u015f, cinsiyet, b\u00f6lge ve etnik k\u00f6ken; veya Bel\u00e7ika&#8217;da ya\u015f, cinsiyet, b\u00f6lge ve konu\u015fulan dil kullan\u0131labilir.<\/p>\n<p>Ya\u015f, cinsiyet ve co\u011frafi b\u00f6lge genellikle ekonomik refaha g\u00f6re farkl\u0131la\u015fan bir \u015feyle ittifak halindedir. Bu gelir, e\u011fitim, sosyal s\u0131n\u0131f veya ev sahipli\u011fi REP olabilir.<\/p>\n<p><strong>QuestionPro Audience ne \u00f6neriyor?<\/strong><\/p>\n<p>Ba\u015fka bir talimat olmamas\u0131 durumunda, Kuzey Amerika&#8217;da <a href=\"https:\/\/www.questionpro.com\/audience\/\">QuestionPro Audience<\/a> ya\u015f, cinsiyet ve ekonomik refaha g\u00f6re farkl\u0131la\u015fan bir ek de\u011fi\u015fken kullanacakt\u0131r. (Kuzey Amerika&#8217;da, co\u011frafyaya g\u00f6re temsil do\u011fal olarak d\u00fc\u015fmektedir). Avrupa&#8217;da, ba\u015fka bir talimat olmamas\u0131 durumunda, \u0130zleyici ya\u015f, cinsiyet ve b\u00f6lgeyi kullanacakt\u0131r, \u00e7\u00fcnk\u00fc &#8220;ekonomik refah&#8221; verileri t\u00fcm co\u011frafyalarda n\u00fcfus say\u0131m\u0131ndan elde edilememektedir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bug\u00fcn\u00fcn konuk yaz\u0131s\u0131, ticari ara\u015ft\u0131rma firmalar\u0131, h\u00fck\u00fcmet ve akademi i\u00e7in \u00e7ok \u00e7e\u015fitli telefon ve \u00e7evrimi\u00e7i ara\u015ft\u0131rma projeleri i\u00e7in \u00f6rnekleme \u00e7\u00f6z\u00fcmleri [&hellip;]<\/p>\n","protected":false},"author":128,"featured_media":581334,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1156,1114],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ulusal Temsilci \u00d6rneklemi nedir? 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