{"id":793234,"date":"2014-05-21T06:25:26","date_gmt":"2014-05-21T06:25:26","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/tahmin-pazari-arastirmasi-nedir\/"},"modified":"2014-05-21T06:25:26","modified_gmt":"2014-05-21T06:25:26","slug":"tahmin-pazari-arastirmasi-nedir","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/tahmin-pazari-arastirmasi-nedir\/","title":{"rendered":"Tahmin Pazar\u0131 Ara\u015ft\u0131rmas\u0131 Nedir?"},"content":{"rendered":"

Ben haval\u0131 bir pazar ara\u015ft\u0131rmas\u0131 uzman\u0131 de\u011filim. Bunu hemen \u015fimdi a\u00e7\u0131kl\u0131\u011fa kavu\u015ftural\u0131m. Ben ara\u015ft\u0131rmay\u0131 kullanan bir pazarlama stratejistiyim ve k\u00fc\u00e7\u00fck i\u015fletme sahiplerinin karar vermelerine yard\u0131mc\u0131 olacak d\u00fc\u015f\u00fck maliyetli, ilgi \u00e7ekici ara\u015ft\u0131rmalar yapman\u0131n yarat\u0131c\u0131 yollar\u0131n\u0131 arayan bir k\u00fc\u00e7\u00fck i\u015fletme pazarlama uzman\u0131y\u0131m.<\/p>\n

Bu iki perspektif d\u00fczeyini g\u00f6z \u00f6n\u00fcnde bulundurdu\u011fumda, pratik, d\u00fc\u015f\u00fck maliyetli ve karar alma s\u00fcrecinizin kalitesini ve karl\u0131l\u0131\u011f\u0131n\u0131 art\u0131rman\u0131za yard\u0131mc\u0131 olacak bir \u015fey buldu\u011fumda, her \u015feyi yapar\u0131m.<\/p>\n

Tahmin Pazar\u0131 Ara\u015ft\u0131rmas\u0131 \u0130lgi \u00c7ekici<\/h2>\n

Pazar ara\u015ft\u0131rmas\u0131 uzmanlar\u0131 ve onlar\u0131n bloglar\u0131 aras\u0131nda dola\u015f\u0131rken \u015fu etkileyici makaleye rastlad\u0131m Kathryn Korostoff (nam\u0131 di\u011fer Ara\u015ft\u0131rma Rock Y\u0131ld\u0131z\u0131). Kathryn, kurulu\u015flar\u0131n pazar ara\u015ft\u0131rmas\u0131n\u0131 nas\u0131l y\u00fcr\u00fctt\u00fc\u011f\u00fc, y\u00f6netti\u011fi ve uygulad\u0131\u011f\u0131 konusuna \u00f6zel ilgi duyan bir pazar ara\u015ft\u0131rmas\u0131 uzman\u0131d\u0131r. “Tahmin Pazar\u0131 <\/a>Ara\u015ft\u0131rmas\u0131” hakk\u0131nda bir makale yazd\u0131 ve ben de ona ba\u011fland\u0131m.<\/span><\/p>\n

Her \u015feyden \u00f6nce – “Tahmin Pazar\u0131” nedir? Hi\u00e7bir fikrim yoktu, ifade veya isim olduk\u00e7a a\u00e7\u0131klay\u0131c\u0131 olsa da emin de\u011fildim. \u0130\u015fte olduk\u00e7a iyi bir tan\u0131m:<\/p>\n

Tahmin piyasalar\u0131 (tahmin piyasalar\u0131, bilgi piyasalar\u0131, karar piyasalar\u0131, fikir vadeli i\u015flemleri, olay t\u00fcrevleri veya sanal piyasalar olarak da bilinir) tahmin yapmak amac\u0131yla olu\u015fturulan spek\u00fclatif piyasalard\u0131r. (Wikipedia)<\/a><\/em><\/p><\/blockquote>\n

Ba\u015fka bir deyi\u015fle, bu, finans piyasalar\u0131ndan \u00f6d\u00fcn\u00e7 al\u0131nm\u0131\u015f bir kavramd\u0131r ve pazar ara\u015ft\u0131rmas\u0131 d\u00fcnyas\u0131nda da olduk\u00e7a kullan\u0131\u015fl\u0131 olabilir. G\u00f6r\u00fcn\u00fc\u015fe g\u00f6re Fortune 500 \u015firketleri bir pazar ara\u015ft\u0131rmas\u0131 bi\u00e7imi olarak Tahmin Piyasalar\u0131na bak\u0131yor. Piyasalar daha segmente hale geldik\u00e7e ve hiper etkile\u015fimli topluluklar\u0131n b\u00fcy\u00fcd\u00fc\u011f\u00fcn\u00fc g\u00f6rd\u00fck\u00e7e kesinlikle mant\u0131kl\u0131 olabilir.<\/p>\n

Fortune 500’\u00fcn kendi s\u00fcsl\u00fc Tahmin Piyasas\u0131 topluluklar\u0131n\u0131 olu\u015fturacak kaynaklara sahip oldu\u011funu biliyoruz – peki ya geri kalan\u0131m\u0131z? Tahmin Piyasalar\u0131n\u0131n g\u00fcc\u00fcnden kendi ama\u00e7lar\u0131m\u0131z i\u00e7in yararlanmam\u0131z\u0131n bir yolu var m\u0131? Elbette var — ve i\u015fte size kendi b\u00fct\u00e7enizle nas\u0131l olu\u015fturabilece\u011finize dair baz\u0131 ipu\u00e7lar\u0131.<\/p>\n

B\u00fct\u00e7enizi a\u015fmadan kendi “Tahmin Pazar\u0131n\u0131z\u0131” nas\u0131l olu\u015fturabilirsiniz?<\/h2>\n
    \n
  1. Bir Facebook Grubu Olu\u015fturun — Grubu \u00f6zel yapmay\u0131 d\u00fc\u015f\u00fcn\u00fcn. Elinizin alt\u0131nda daha fazla para varsa, bir panel toplulu\u011fu olu\u015fturmay\u0131 d\u00fc\u015f\u00fcnebilirsiniz, ancak bu platforma harcayacak y\u0131ll\u0131k en az 6.000 $’\u0131n\u0131z yoksa, o zaman Facebook gitmenin yoludur. Kabul etmek gerekir ki, biraz daha fazla \u00e7al\u0131\u015fman\u0131z gerekecek, ancak bu kesinlikle imkans\u0131z de\u011fil.<\/li>\n
  2. Toplulu\u011fun ilgisini \u00e7ekecek bir dizi soru ve g\u00f6nderi haz\u0131rlay\u0131n. Unutmay\u0131n, bu sadece rastgele bir payla\u015f\u0131m de\u011fil – bu bir amaca y\u00f6nelik payla\u015f\u0131md\u0131r. Etkile\u015fim olarak be\u011fenileri ve yorumlar\u0131 \u00f6l\u00e7eceksiniz.<\/li>\n
  3. Verilerinizi takip edin: Facebook, kullanabilece\u011finiz baz\u0131 g\u00fc\u00e7l\u00fc analitik ara\u00e7lara sahiptir. Onlar hakk\u0131nda buradan<\/a> bilgi edinebilirsiniz.<\/li>\n<\/ol>\n

    Tahmin Pazar\u0131 ara\u015ft\u0131rmas\u0131yla ilgili ger\u00e7ekten heyecan verici olan \u015fey, kendi mini pazar\u0131n\u0131z\u0131 olu\u015fturmak i\u00e7in kitlenizden gelen ger\u00e7ek yorumlar\u0131 ve etkile\u015fimi kullanabilece\u011finiz fikridir. Kabul etmek gerekir ki, m\u00fc\u015fteri veya pazar panelleri kullan\u0131yormu\u015fsunuz gibi istatistiksel olarak “ge\u00e7erli” olmayacakt\u0131r. Ancak sonu\u00e7 olarak, bu bilgileri bir ba\u015flang\u0131\u00e7 noktas\u0131 olarak kullanabilir ve ard\u0131ndan QuestionPro anket arac\u0131n\u0131z\u0131 kullanarak gruba basit ve k\u0131sa anketler g\u00f6nderebilir ve yan\u0131tlar\u0131 daha istatistiksel bir \u015fekilde onaylayabilirsiniz.<\/p>\n

    Prediction Market ile nas\u0131l bir deneyim ya\u015fad\u0131n\u0131z? Hi\u00e7 duydunuz mu? Hi\u00e7 kulland\u0131n\u0131z m\u0131? Deneyimlerinizi a\u015fa\u011f\u0131daki yorumlarda duymak isteriz.<\/p>\n

     <\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    Ben haval\u0131 bir pazar ara\u015ft\u0131rmas\u0131 uzman\u0131 de\u011filim. Bunu hemen \u015fimdi a\u00e7\u0131kl\u0131\u011fa kavu\u015ftural\u0131m. Ben ara\u015ft\u0131rmay\u0131 kullanan bir pazarlama stratejistiyim ve k\u00fc\u00e7\u00fck […]<\/p>\n","protected":false},"author":128,"featured_media":581425,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1114,1595],"tags":[],"yoast_head":"\nTahmin Pazar\u0131 Ara\u015ft\u0131rmas\u0131 Nedir? | QuestionPro<\/title>\n<meta name=\"description\" content=\"Ben haval\u0131 bir pazar ara\u015ft\u0131rmas\u0131 uzman\u0131 de\u011filim. Bunu hemen \u015fimdi a\u00e7\u0131kl\u0131\u011fa kavu\u015ftural\u0131m. 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