{"id":794189,"date":"2022-11-28T11:00:32","date_gmt":"2022-11-28T18:00:32","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/projektif-teknikler-tanim-teknikler-ve-ornekler\/"},"modified":"2022-11-28T11:00:32","modified_gmt":"2022-11-28T11:00:32","slug":"projektif-teknikler-tanim-teknikler-ve-ornekler","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/projektif-teknikler-tanim-teknikler-ve-ornekler\/","title":{"rendered":"Projektif Teknikler: Tan\u0131m, Teknikler ve \u00d6rnekler"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Kat\u0131l\u0131mc\u0131lar, a\u00e7\u0131k\u00e7a soruldu\u011funda derin i\u00e7sel motivasyonlar\u0131n\u0131 ve tutumlar\u0131n\u0131 s\u0131kl\u0131kla ifade etmemektedir. Kat\u0131l\u0131mc\u0131lar bu belirli tutumlar\u0131n fark\u0131nda olmayabilir veya niyetlerinin k\u00f6t\u00fc oldu\u011funu d\u00fc\u015f\u00fcnebilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kat\u0131l\u0131mc\u0131lar, projektif teknikleri kullanarak nesnel veya \u00f6znel fikir ve inan\u00e7lar\u0131n\u0131 di\u011fer ki\u015filere ve hatta cans\u0131z nesnelere yans\u0131tabilirler. Dolay\u0131s\u0131yla, kat\u0131l\u0131mc\u0131n\u0131n di\u011fer insanlar hakk\u0131nda s\u00f6ylediklerinden, kat\u0131l\u0131mc\u0131n\u0131n ger\u00e7ek duygular\u0131 \u00e7\u0131kar\u0131labilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Projektif teknikler \u00e7o\u011fu zaman bir ki\u015fi veya k\u00fc\u00e7\u00fck bir grupla yap\u0131lan g\u00f6r\u00fc\u015fmelerde kullan\u0131l\u0131r. L\u00fctfen bu blogda projektif teknikler, tan\u0131m\u0131 ve \u00f6rnekleri hakk\u0131nda bilgi edinin.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Projektif tekniklerin tan\u0131m\u0131<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Projektif teknikler, bir ki\u015finin ki\u015fili\u011fini de\u011ferlendirmenin bir\u00e7ok yoludur ve dene\u011fin s\u0131kl\u0131kla tuhaf cevaplar\u0131n\u0131 ortaya \u00e7\u0131karmak i\u00e7in \u00f6nceden belirlenmi\u015f bir dizi rastgele girdiye dayan\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Psikologlar, insanlar hakk\u0131nda bilgi edinmenin dolayl\u0131 ve yap\u0131land\u0131r\u0131lmam\u0131\u015f yollar\u0131 olan projektif teknikler geli\u015ftirmi\u015flerdir. Do\u011frudan sorgulama yoluyla bulunamayan gizli g\u00fcd\u00fcleri, d\u00fcrt\u00fcleri veya niyetleri ke\u015ffetmek i\u00e7in kat\u0131l\u0131mc\u0131lar\u0131n projeksiyonlar\u0131n\u0131 kullan\u0131rlar, \u00e7\u00fcnk\u00fc kat\u0131l\u0131mc\u0131 ya s\u00f6ylemek istemez ya da kendisi anlayamaz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Basit g\u00f6r\u00fcnmesine ra\u011fmen, projektif teknikler, testlerin tasarlanmas\u0131na ve uygun \u015fekilde de\u011ferlendirilmesine yard\u0131mc\u0131 olmak i\u00e7in genellikle lisansl\u0131 bir psikolo\u011fun yard\u0131m\u0131n\u0131 gerektirir.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Projektif teknikler<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Projektif teknikler, tutum anketlerinde veya motivasyon ara\u015ft\u0131rmalar\u0131nda \u00e7ok \u00f6nemlidir. Projektif teknikler, kat\u0131l\u0131mc\u0131lar\u0131n kendilerini mahcup hissetmeden g\u00f6r\u00fc\u015flerini dile getirebilmeleri a\u00e7\u0131s\u0131ndan faydal\u0131d\u0131r. Bu teknikler, kat\u0131l\u0131mc\u0131lar\u0131n fark\u0131nda olmadan kendi tutum ve duygular\u0131n\u0131 ara\u015ft\u0131rma konusuna yans\u0131tmalar\u0131na yard\u0131mc\u0131 olur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Temel Projektif Tekniklerden baz\u0131lar\u0131 \u015funlard\u0131r:  <\/span><\/p>\n<ol start=\"1\">\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Kelime \u0130li\u015fkilendirme Testi.<\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Kelime ili\u015fkilendirme testleri \u00e7e\u015fitli ba\u011flamlarda uygulanabilir:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kat\u0131l\u0131mc\u0131lara rastgele bir s\u0131rayla bir dizi kelime veya ifade verilebilir, ard\u0131ndan ak\u0131llar\u0131na gelen ilk kelime veya ifadeyi s\u00f6ylemeleri veya yazmalar\u0131 istenebilir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kat\u0131l\u0131mc\u0131lara belirli marka isimlerini duyduklar\u0131nda ak\u0131llar\u0131na hemen hangi kelime veya ifadenin geldi\u011fi sorulmu\u015ftur.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kat\u0131l\u0131mc\u0131lar ayr\u0131ca sloganlar ve bunlar\u0131n ne anlama geldi\u011fi konusunda da sorgulanabilir;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kat\u0131l\u0131mc\u0131lardan bir &#8220;insan niteli\u011fi&#8221; belirtmeleri veya tan\u0131mlay\u0131c\u0131 bir terimi cans\u0131z bir nesne veya \u00fcr\u00fcnle e\u015fle\u015ftirerek karakterize etmeleri istenmi\u015ftir.<\/span><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">\u00d6rne\u011fin, turizm uzmanlar\u0131ndan olu\u015fan bir ekipten, topluluklar\u0131 i\u00e7in stratejik bir pazarlama plan\u0131 geli\u015ftirmenin bir par\u00e7as\u0131 olarak b\u00f6lgelerindeki hem k\u00f6yler hem de kasabalar i\u00e7in ki\u015filik niteliklerini veya &#8220;insani \u00f6zellikleri&#8221; belirlemeleri istenmi\u015ftir.<\/span><\/i><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">HAKKINDA DAHA FAZLA BILGI EDININ: <a href=\"https:\/\/www.questionpro.com\/blog\/personality-survey\/\">Ki\u015filik Anketi<\/a><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Turizm sekt\u00f6r\u00fc temsilcilerinin \u00e7o\u011funlu\u011fu kentsel alanlardan geliyordu ve pazarlama giri\u015fimlerinde metropol alanlar\u0131n tarihsel olarak g\u00f6z ard\u0131 edildi\u011fini \u015fiddetle dile getirdiler.  <\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Bu ve di\u011fer deneyler sayesinde, k\u0131rsal alanlar\u0131n destinasyonun genel \u00e7ekicili\u011finin \u00f6nemli bir y\u00f6n\u00fc oldu\u011funu ve herhangi bir pazarlama stratejisinde temel bile\u015fenler olarak vurgulanmalar\u0131 gerekti\u011fini fark ettiler.<\/span><\/p>\n<ol start=\"2\">\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Tamamlama Testi.<\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">C\u00fcmle tamamlama y\u00f6ntemi, yan\u0131tlay\u0131c\u0131lardan yar\u0131m b\u0131rak\u0131lm\u0131\u015f c\u00fcmleleri tamamlamalar\u0131n\u0131 ister. Bu ifadeler genellikle \u00fc\u00e7\u00fcnc\u00fc \u015fah\u0131s a\u011fz\u0131ndan yaz\u0131l\u0131r ve belirsizli\u011fe e\u011filimlidir.  <\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Kat\u0131l\u0131mc\u0131n\u0131n ki\u015fili\u011fine ba\u011fl\u0131 olarak, \u00f6rne\u011fin a\u015fa\u011f\u0131daki c\u00fcmleler \u00e7e\u015fitli \u00e7arp\u0131c\u0131 \u015fekillerde tamamlanabilir:<\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">&#8220;Bir sahil ka\u00e7ama\u011f\u0131&#8230;&#8221;<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">&#8220;Tatil i\u00e7in da\u011flar\u0131 ziyaret etmek&#8230;&#8221;<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">&#8220;Golf\u00fcn amac\u0131&#8230;&#8221;<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">&#8220;Tipik bir birey kayak yapmay\u0131 d\u00fc\u015f\u00fcn\u00fcr&#8230;&#8221;<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">&#8220;M\u00fcze ziyaret\u00e7ileri genellikle&#8230;&#8221;<\/span><\/i><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Genel olarak, c\u00fcmle tamamlama testlerini anlamak kelime ili\u015fkilendirme testlerini anlamaktan daha kolayd\u0131r \u00e7\u00fcnk\u00fc sunulan cevaplar daha kapsaml\u0131d\u0131r. Ancak, kat\u0131l\u0131mc\u0131 ne yapmaya \u00e7al\u0131\u015ft\u0131klar\u0131n\u0131 daha kolay anlayabilir ve bu da daha az samimi cevaplara yol a\u00e7abilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Masal tamamlama testi bu tekni\u011fin bir varyasyonudur. Kat\u0131l\u0131mc\u0131ya kelimelerle veya g\u00f6rsellerle bir hikaye verilir ve daha sonra bunu kendi kelimeleriyle tamamlamas\u0131 istenir.<\/span><\/p>\n<ol start=\"3\">\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Tematik Alg\u0131<\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Tematik Alg\u0131 Testi (TAT), kat\u0131l\u0131mc\u0131lardan bir veya daha fazla foto\u011fraf\u0131 g\u00f6rd\u00fckten sonra bir sahneyi, potansiyel karakter diyalo\u011funu ve\/veya &#8220;anlat\u0131n\u0131n&#8221; nas\u0131l geli\u015febilece\u011fini tan\u0131mlamalar\u0131n\u0131 ister. Foto\u011fraf yorumlama tekni\u011fi bu nedenle TAT&#8217;\u0131n bir di\u011fer ad\u0131d\u0131r.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">TAT, \u00e7e\u015fitli \u00fcr\u00fcnlerin \u00f6zelliklerinin ortaya \u00e7\u0131kar\u0131lmas\u0131ndan, belirli mal veya hizmetleri kullanabilecek insan t\u00fcrleri hakk\u0131nda fikir olu\u015fturmaya kadar bir\u00e7ok farkl\u0131 ba\u011flamda kullan\u0131labilir.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u00d6rne\u011fin, \u00f6rnek bir logo g\u00f6r\u00fcnt\u00fclendikten sonra kat\u0131l\u0131mc\u0131lara bu logoyu kullanacak destinasyonun niteli\u011fi ve bir turistin orada neler bulabilece\u011fi sorulmu\u015ftur. Konu\u015fmalar aras\u0131nda \u015funlar da vard\u0131:<\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Bu bana bah\u00e7eyi hat\u0131rlatt\u0131.<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Tart\u0131\u015fmas\u0131z bir \u015fekilde \u00fclkenin en b\u00fcy\u00fck \u015fehridir.<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Empire State Binas\u0131 tam \u015furada, New York havas\u0131 veriyor.<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Rahatlat\u0131c\u0131, gev\u015fetici. B\u00f6lgesel bir oda\u011f\u0131 var \u00e7\u00fcnk\u00fc bir a\u011fa\u00e7 k\u0131rsal alan g\u00f6r\u00fc\u015f\u00fcn\u00fcz\u00fc engelliyor ve arka planda \u015fehri ve binalar\u0131 g\u00f6rebiliyorsunuz.<\/span><\/i><\/li>\n<\/ul>\n<ol start=\"4\">\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">\u0130fade Teknikleri.<\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u0130fade tekni\u011fi, kat\u0131l\u0131mc\u0131lar\u0131n derinlerde yatan ve ki\u015fiyi k\u00f6t\u00fc yans\u0131tt\u0131\u011f\u0131 \u015feklinde yorumlanabilecek inan\u00e7 ve tutumlar\u0131n\u0131 elde etmek i\u00e7in di\u011fer t\u00fcm projektif tekniklerden daha s\u0131k kullan\u0131l\u0131r. \u0130nsanlar genellikle kendilerini &#8220;erdemler&#8221; olarak tan\u0131mlarken, ba\u015fkalar\u0131n\u0131 &#8220;k\u00f6t\u00fc al\u0131\u015fkanl\u0131klar&#8221; olarak alg\u0131larlar.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u00d6rne\u011fin, bir ki\u015fiye neden Alaska gemi seyahatine \u00e7\u0131kmaya karar verdi\u011fi soruldu\u011funda, cevap manzaran\u0131n y\u00fcksek kalitesi, ilgi \u00e7ekici insanlarla ba\u011flant\u0131 kurma \u015fans\u0131 veya yeni bir k\u00fclt\u00fcr\u00fc deneyimleme \u015fans\u0131 olabilir.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Ancak ayn\u0131 soru, bir kom\u015funun neden b\u00f6yle bir seyahate \u00e7\u0131kabilece\u011fine dair soruldu\u011funda, cevap pekala &#8220;\u00f6v\u00fcnme cazibesi&#8221; veya \u00f6v\u00fcnmek olabilir.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Kat\u0131l\u0131mc\u0131lar, kom\u015fu, akraba veya arkada\u015f gibi bir ba\u015fkas\u0131 hakk\u0131nda konu\u015fma \u015fans\u0131 verildi\u011finde, kendileri i\u00e7in sahip olduklar\u0131n\u0131 kabul etmeyecekleri fikirleri tart\u0131\u015fabilirler.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00dc\u00e7\u00fcnc\u00fc \u015fah\u0131s yakla\u015f\u0131m\u0131, rol yapma veya uygulama dahil edilerek daha dinamik hale getirilebilir. Bu senaryoda, kat\u0131l\u0131mc\u0131dan \u00fc\u00e7\u00fcnc\u00fc bir taraf\u0131n hareketlerini taklit etmesi veya duygular\u0131n\u0131 dile getirmesi istenir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu strateji, \u00f6zellikle ba\u015fkalar\u0131n\u0131n nas\u0131l davranaca\u011f\u0131n\u0131 &#8220;bilen&#8221; ancak bunu her zaman s\u00f6zl\u00fc olarak ifade edemeyen \u00e7ocuklarla \u00e7al\u0131\u015f\u0131rken olduk\u00e7a faydal\u0131 olabilir.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Sonu\u00e7<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Projektif teknikleri faydal\u0131 k\u0131lan birka\u00e7 fakt\u00f6r vard\u0131r. Bilin\u00e7alt\u0131 hakk\u0131nda daha fazla bilgi edinmek i\u00e7in \u00e7ok \u00f6nemli olabilirler ve moderat\u00f6rl\u00fc tart\u0131\u015fmaya &#8220;farkl\u0131&#8221; bir \u015fey katmak i\u00e7in yard\u0131mc\u0131 olabilirler.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fterilerin bir g\u00f6r\u00fc\u015f\u00fc a\u00e7\u0131klamak i\u00e7in sadece basit bulabilece\u011fi konular\u0131 ara\u015ft\u0131r\u0131rken, projektif teknikler yard\u0131mc\u0131 olur. Ba\u015far\u0131l\u0131 bir moderat\u00f6r olmak istiyorsan\u0131z projektif tekni\u011fin amac\u0131n\u0131 unutmamal\u0131s\u0131n\u0131z.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Deneyim verilerinizi QuestionPro ara\u015ft\u0131rmas\u0131na entegre ederek yeni bir \u00fcr\u00fcn olu\u015fturmak i\u00e7in gereken s\u00fcreyi k\u0131saltabilirsiniz. Pazardaki bo\u015fluklar\u0131 tespit ederek yeni \u00fcr\u00fcnleri h\u0131zla piyasaya s\u00fcrebilirsiniz.<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/research-edition-survey-software\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/button><br \/>\n<\/a>       <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1053&amp;sourceRef=blog\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>\u00dcCRETS\u0130Z DENEME<\/button><br \/>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kat\u0131l\u0131mc\u0131lar, a\u00e7\u0131k\u00e7a soruldu\u011funda derin i\u00e7sel motivasyonlar\u0131n\u0131 ve tutumlar\u0131n\u0131 s\u0131kl\u0131kla ifade etmemektedir. Kat\u0131l\u0131mc\u0131lar bu belirli tutumlar\u0131n fark\u0131nda olmayabilir veya niyetlerinin k\u00f6t\u00fc [&hellip;]<\/p>\n","protected":false},"author":48,"featured_media":764584,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1118],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Projektif Teknikler: Tan\u0131m, Teknikler ve \u00d6rnekler | QuestionPro<\/title>\n<meta name=\"description\" content=\"Moderat\u00f6rler, kat\u0131l\u0131mc\u0131lar\u0131n kavramlar, nesneler ve davran\u0131\u015flar hakk\u0131ndaki ger\u00e7ek fikirlerini ve inan\u00e7lar\u0131n\u0131 ke\u015ffetmek 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