{"id":794202,"date":"2022-11-07T09:00:54","date_gmt":"2022-11-07T16:00:54","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/satin-alma-sureci-tanim-temel-adimlar-ve-en-iyi-uygulamalar\/"},"modified":"2022-11-07T09:00:54","modified_gmt":"2022-11-07T09:00:54","slug":"satin-alma-sureci-tanim-temel-adimlar-ve-en-iyi-uygulamalar","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/satin-alma-sureci-tanim-temel-adimlar-ve-en-iyi-uygulamalar\/","title":{"rendered":"Sat\u0131n Alma S\u00fcreci: Tan\u0131m, Temel Ad\u0131mlar ve En \u0130yi Uygulamalar"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">T\u00fcm i\u015fletmelerin g\u00fcnl\u00fck ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lamak i\u00e7in mal veya hizmet sat\u0131n almalar\u0131 gerekir. Bir \u015feyler ve hizmetler sat\u0131n almak i\u00e7in resmi bir y\u00f6nteminiz yoksa, ihtiyac\u0131n\u0131z olandan daha fazla harcama yap\u0131yor olabilirsiniz. Burada sat\u0131n alma s\u00fcreci geliyor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sat\u0131n alma s\u00fcrecinizi nas\u0131l kurgulad\u0131\u011f\u0131n\u0131z, yaln\u0131zca maliyet ve giderleri y\u00f6netmek a\u00e7\u0131s\u0131ndan de\u011fil, ayn\u0131 zamanda i\u015finizin ne kadar iyi y\u00fcr\u00fcd\u00fc\u011f\u00fc a\u00e7\u0131s\u0131ndan da i\u015finizi \u00f6nemli \u00f6l\u00e7\u00fcde etkileyecektir. Sat\u0131n alma s\u00fcreciniz i\u00e7in birka\u00e7 ad\u0131m\u0131 ve en iyi uygulamalar\u0131 \u00f6\u011frenmek ve kullanmak, israf\u0131 azaltmaya ve i\u015fletmenizi gereksiz risk ve maliyetlerden korumaya yard\u0131mc\u0131 olabilir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ayr\u0131ca verimlilik, k\u00e2r ve geri kazan\u0131lan de\u011fer a\u00e7\u0131s\u0131ndan harcanan her dolardan en iyi \u015fekilde yararlanmak i\u00e7in i\u015f ak\u0131\u015flar\u0131 olu\u015fturabilirsiniz.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Sat\u0131n alma s\u00fcreci nedir?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Bir i\u015fletmenin sat\u0131n alma yapmak i\u00e7in att\u0131\u011f\u0131 ad\u0131mlara sat\u0131n alma s\u00fcreci denir. \u0130\u015fletmeler bir \u015fey sat\u0131n ald\u0131klar\u0131nda genellikle resmi bir s\u00fcre\u00e7ten ge\u00e7mek zorundad\u0131rlar. Ayr\u0131ca, bir \u015fey sat\u0131n almak istediklerinde ara\u015ft\u0131rma yapmalar\u0131, farkl\u0131 departmanlardan girdi almalar\u0131, pazarl\u0131k yapmalar\u0131 ve \u00f6deme g\u00f6ndermeleri gerekebilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bir \u015firketin nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131na ve neye ihtiya\u00e7 duydu\u011funa ba\u011fl\u0131 olarak farkl\u0131l\u0131k g\u00f6sterebilir, ancak bu s\u00fcre\u00e7teki ad\u0131mlar genellikle a\u015fa\u011f\u0131dakileri i\u00e7erir:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sat\u0131n alma taleplerinin incelenmesi ve onaylanmas\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sat\u0131n alma emirlerinin olu\u015fturulmas\u0131 ve g\u00f6nderilmesi<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fiyatlar\u0131n, s\u00f6zle\u015fmelerin veya \u00f6demelerin nas\u0131l yap\u0131laca\u011f\u0131n\u0131n g\u00f6r\u00fc\u015f\u00fclmesi<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Harcamalar\u0131n takibi<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Sat\u0131n alma s\u00fcrecinde, sat\u0131n alma, talep sahipleri, onaylayanlar, sat\u0131c\u0131lar\/tedarik\u00e7iler ve sat\u0131n alma ve bor\u00e7 hesaplar\u0131 departmanlar\u0131 gibi bir\u00e7ok ki\u015fi yer al\u0131r.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Sat\u0131n alma s\u00fcrecinin temel ad\u0131mlar\u0131<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Genellikle sat\u0131n alma s\u00fcreci, her a\u015famas\u0131 bilgi ve izin gerektiren bir d\u00f6ng\u00fcd\u00fcr. Her i\u015fletme kendi \u00f6zel dokunu\u015flar\u0131n\u0131 katacakt\u0131r. Ancak genel olarak, sat\u0131n alma s\u00fcreci iyi bilinen bir ad\u0131mlar dizisini takip eder. Bunlar a\u015fa\u011f\u0131da verilmi\u015ftir:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">\u0130\u015f ihtiya\u00e7lar\u0131n\u0131 anlay\u0131n<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Bu tam olarak bir ad\u0131m olmasa da, bir i\u015fletmenin nas\u0131l para harcad\u0131\u011f\u0131n\u0131 y\u00f6netmek, para tasarrufu yapman\u0131n yollar\u0131n\u0131 bulmak, gerekli olmayan harcamalar\u0131 kesmek ve tedarik zinciri sorunlar\u0131yla ba\u015fa \u00e7\u0131kmak istiyorsan\u0131z ba\u015flamak i\u00e7in m\u00fckemmel bir yerdir.<\/span><\/p>\n<p><b><br \/>\n  <i>\u00d6rne\u011fin,<\/i><br \/>\n<\/b><i><br \/>\n  <span style=\"font-weight: 400;\"> Bir \u015firket cep telefonlar\u0131 gibi \u00e7ok say\u0131da \u00fcr\u00fcne ihtiya\u00e7 duyuyorsa, indirim pazarl\u0131\u011f\u0131 yapma f\u0131rsat\u0131 olabilir.<\/span><br \/>\n<\/i><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Sat\u0131n alma talebi olu\u015fturma<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Sat\u0131n alma s\u00fcreci, bir ki\u015fi sat\u0131n alma talebinde bulunup bunu g\u00f6nderdi\u011finde ba\u015flar. Standart bir talep formu olu\u015fturarak bu s\u00fcreci h\u0131zland\u0131rabilir ve talep s\u00fcrecini iyile\u015ftirebilirsiniz. Bu \u015fekilde, sat\u0131n alma talepleri ayn\u0131 olacak ve ekibinizin veri y\u00f6netimi ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131layacakt\u0131r.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Talepleri taray\u0131n<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Sat\u0131n alma taleplerinin taranmas\u0131, \u015firketin t\u00fcm sat\u0131n al\u0131mlar\u0131n\u0131n do\u011fru olmas\u0131n\u0131, b\u00fct\u00e7eyi a\u015fmamas\u0131n\u0131 ve en \u00f6nemlisi ger\u00e7ekten ihtiya\u00e7 duyulmas\u0131n\u0131 sa\u011flar.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Tedarik\u00e7ileri aray\u0131n<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Talep tarand\u0131ktan ve tedarik i\u00e7in onayland\u0131ktan sonra, sat\u0131n alma ekibi talebi kar\u015f\u0131layacak tedarik\u00e7iler veya sat\u0131c\u0131lar arayacakt\u0131r. Bunun i\u00e7in stratejik kaynak kullan\u0131m\u0131 ve bunun en iyi tedarik\u00e7ileri bulmak i\u00e7in \u00f6nemi hakk\u0131nda daha fazla bilgi edinmeniz gerekir.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Teklif talebi<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">En iyi \u00fcr\u00fcnler tedarik edildikten sonra, sat\u0131n alma ekibinin \u00fcr\u00fcn veya hizmetlerin b\u00fct\u00e7e dahilinde oldu\u011fundan, zaman\u0131nda teslim edilebilece\u011finden ve i\u015fletmenizin politikalar\u0131n\u0131 veya gereksinimlerini kar\u015f\u0131lad\u0131\u011f\u0131ndan emin olmak i\u00e7in teklif istemesi yayg\u0131nd\u0131r.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Maliyetleri ve s\u00f6zle\u015fme \u015fartlar\u0131n\u0131 m\u00fczakere edin<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Bazen, fiyatland\u0131rma veya \u00f6deme ko\u015fullar\u0131 hari\u00e7 t\u00fcm kutular i\u015faretlenmi\u015f olabilir. \u00d6rne\u011fin, kalitenin iyile\u015ftirilmesi gerekebilir, ancak tedarik\u00e7i belirli bir tarihe kadar talebi kar\u015f\u0131layabilecek tek ki\u015fi olabilir. Bu durumda, sat\u0131n alma m\u00fcd\u00fcr\u00fc daha makul bir sat\u0131n alma toplam\u0131 i\u00e7in pazarl\u0131k yapmaya \u00e7al\u0131\u015facakt\u0131r.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Onay<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Maliyet, teslimat ve \u00f6deme ko\u015fullar\u0131 da dahil olmak \u00fczere s\u00fcrecin her ad\u0131m\u0131 \u015fartnamelere uygunsa sat\u0131n alma talebi nihai onay i\u00e7in haz\u0131rlan\u0131r. E\u011fer talep reddedilirse, sat\u0131n alma ekibi ya talep sahibini bilgilendirecek ya da ba\u015fka bir kaynak veya sat\u0131c\u0131 bulmaya \u00e7al\u0131\u015facakt\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bir departman y\u00f6neticisinin onay vermemesi, sat\u0131n alma i\u015fleminin tekrarlanmas\u0131, y\u00fcksek maliyet ve \u015firket i\u00e7in yeterli de\u011fer sa\u011flamamas\u0131 reddedilme nedenlerinden birka\u00e7\u0131d\u0131r.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Sat\u0131n alma emri d\u00fczenleyin<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">T\u00fcm onaylar al\u0131nd\u0131ktan sonra, sat\u0131n alma ekibi onaylanan sat\u0131n alma talebinin ayr\u0131nt\u0131lar\u0131na g\u00f6re bir sat\u0131n alma sipari\u015fi haz\u0131rlayacak ve tedarik\u00e7i <a href=\"https:\/\/www.questionpro.com\/blog\/supplier-evaluation-form-example-tools-benefits\/\">de\u011ferlendirmesi<\/a> i\u00e7in doldurulmak \u00fczere se\u00e7ilen tedarik\u00e7iye veya sat\u0131c\u0131ya g\u00f6nderecektir.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Sat\u0131n alma s\u00fcreci i\u00e7in en iyi uygulamalar<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Sat\u0131n alma s\u00fcrecinin sorunsuz ge\u00e7mesi i\u00e7in a\u015fa\u011f\u0131daki en iyi uygulamalar\u0131 kullan\u0131n.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Sat\u0131n alma s\u00fcrecini otomatikle\u015ftirin<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">M\u00fcmk\u00fcn oldu\u011funca sat\u0131n alma s\u00fcrecini otomatikle\u015ftirmeye \u00e7al\u0131\u015f\u0131n. Sat\u0131n alma otomasyon yaz\u0131l\u0131m\u0131 ile bir i\u015fletme, bir \u015fey sat\u0131n almak i\u00e7in gereken s\u00fcreyi k\u0131saltabilir, insanlar\u0131n i\u015flerini yapmas\u0131n\u0131 kolayla\u015ft\u0131rabilir, hatalar\u0131 azaltabilir ve evrak i\u015flerini azaltabilir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130\u015fletmeniz s\u00fcrekli olarak ayn\u0131 tedarik\u00e7ilerden \u00e7ok say\u0131da al\u0131m yap\u0131yorsa sat\u0131n alma otomasyon yaz\u0131l\u0131m\u0131 yararl\u0131 olacakt\u0131r.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Do\u011fru kay\u0131tlar tutun<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">T\u00fcm sat\u0131n alma s\u00fcrecinin do\u011fru kay\u0131tlar\u0131n\u0131 tutun. Olas\u0131 tedarik\u00e7ilerin, m\u00fczakerelerin, sat\u0131\u015flar\u0131n, iadelerin ve di\u011fer t\u00fcm i\u015flemlerin kay\u0131tlar\u0131n\u0131 i\u00e7erir. Farkl\u0131 bir tedarik\u00e7iye ge\u00e7mek isteyebilir veya halihaz\u0131rda sahip oldu\u011funuz tedarik\u00e7iyle ilgili bir sorun ya\u015fayabilirsiniz.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Her sat\u0131n alma s\u00fcreci ad\u0131m\u0131n\u0131n do\u011fru kay\u0131tlar\u0131n\u0131n tutulmas\u0131, gelecekte sorunlar\u0131n ve ekstra i\u015flerin azalt\u0131lmas\u0131na yard\u0131mc\u0131 olur.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">\u0130htiya\u00e7lar\u0131n\u0131z\u0131 s\u0131k s\u0131k g\u00f6zden ge\u00e7irin<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Bir \u015firketin ihtiya\u00e7lar\u0131 her zaman de\u011fi\u015fir. Bazen bir i\u015fletme tamamen yeni bir \u015feye ihtiya\u00e7 duyar, bazen de zaten sahip oldu\u011fu bir \u015feyin farkl\u0131 bir versiyonuna ihtiya\u00e7 duyar. \u015eu anda neye ihtiyac\u0131n\u0131z oldu\u011funa ve sat\u0131n ald\u0131\u011f\u0131n\u0131z \u015feylerin bu ihtiya\u00e7lar\u0131 kar\u015f\u0131lay\u0131p kar\u015f\u0131lamad\u0131\u011f\u0131na bakmay\u0131 i\u015finizin d\u00fczenli bir par\u00e7as\u0131 haline getirin.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Operasyonlar\u0131n\u0131z\u0131 d\u00fczenli olarak izleyerek sorunlar\u0131 bulabilir ve daha h\u0131zl\u0131 \u00e7\u00f6zebilirsiniz. Siz ak\u0131ll\u0131ca harcama kararlar\u0131 verirken i\u015finizin b\u00fcy\u00fcmesini sa\u011flar.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Sonu\u00e7<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Sat\u0131n alma s\u00fcreci \u00f6ncelikle i\u015flemsel ve sistematiktir. Ancak yine de \u015firketinize daha fazla yard\u0131mc\u0131 olmak i\u00e7in uzman stratejileri kullanmal\u0131s\u0131n\u0131z. Payla\u015ft\u0131\u011f\u0131m\u0131z ad\u0131mlar\u0131 ve en iyi uygulamalar\u0131 kullanarak, Sat\u0131n Alma ekibiniz y\u0131llar boyunca tasarruf ve verimlilik elde edecektir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u015eimdi s\u0131ra sat\u0131n alma s\u00fcrecinizi olu\u015fturmaya geldi. Pazar\u0131n\u0131z\u0131, i\u015finizi ve m\u00fc\u015fterilerinizi analiz etmeniz gerekecektir. Analiz s\u00fcrecinde herhangi bir yard\u0131ma ihtiyac\u0131n\u0131z olursa, QuestionPro sizin i\u00e7in orada.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">QuestionPro CX, i\u015finizi analiz etmenize ve m\u00fc\u015fteri geri bildirimlerinizi y\u00f6netmenize yard\u0131mc\u0131 olan bir anket yaz\u0131l\u0131m\u0131d\u0131r. Nas\u0131l yap\u0131laca\u011f\u0131 hakk\u0131nda konu\u015fmak i\u00e7in hemen bizimle ileti\u015fime ge\u00e7in.<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/cx\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/button><br \/>\n<\/a>       <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1063&amp;sourceRef=home-cx\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>\u00dcCRETS\u0130Z DENEME<\/button><br \/>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u00fcm i\u015fletmelerin g\u00fcnl\u00fck ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lamak i\u00e7in mal veya hizmet sat\u0131n almalar\u0131 gerekir. Bir \u015feyler ve hizmetler sat\u0131n almak i\u00e7in resmi [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":721967,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"SATIN ALMA S\u00dcREC\u0130","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"Bir sat\u0131n alma d\u00f6ng\u00fcs\u00fcn\u00fcn y\u00fcr\u00fctme k\u0131sm\u0131yla ilgilenmek \u00fczere sat\u0131n alma s\u00fcrecinizi olu\u015fturmak i\u00e7in izleyebilece\u011finiz temel ad\u0131mlar ve uygulamalar. Okumaya devam edin.","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1192],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sat\u0131n Alma S\u00fcreci: Tan\u0131m, Temel Ad\u0131mlar ve En \u0130yi Uygulamalar | QuestionPro<\/title>\n<meta name=\"description\" content=\"Bir sat\u0131n alma d\u00f6ng\u00fcs\u00fcn\u00fcn y\u00fcr\u00fctme k\u0131sm\u0131yla ilgilenmek \u00fczere sat\u0131n alma s\u00fcrecinizi olu\u015fturmak i\u00e7in izleyebilece\u011finiz temel ad\u0131mlar ve uygulamalar. Okumaya devam edin.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/tr\/satin-alma-sureci-tanim-temel-adimlar-ve-en-iyi-uygulamalar\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sat\u0131n Alma S\u00fcreci: Tan\u0131m, Temel Ad\u0131mlar ve En \u0130yi Uygulamalar | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"Bir sat\u0131n alma d\u00f6ng\u00fcs\u00fcn\u00fcn y\u00fcr\u00fctme k\u0131sm\u0131yla ilgilenmek \u00fczere sat\u0131n alma s\u00fcrecinizi olu\u015fturmak i\u00e7in izleyebilece\u011finiz temel ad\u0131mlar ve uygulamalar. Okumaya devam edin.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/tr\/satin-alma-sureci-tanim-temel-adimlar-ve-en-iyi-uygulamalar\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-07T16:00:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-07T09:00:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/11\/Faby-BLOG-COVERS-3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"836\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Urmita Liza\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Urmita Liza\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/satin-alma-sureci-tanim-temel-adimlar-ve-en-iyi-uygulamalar\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/satin-alma-sureci-tanim-temel-adimlar-ve-en-iyi-uygulamalar\/\"},\"author\":{\"name\":\"Urmita Liza\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/925ab8ac32e69514f81ca771df2ffeb2\"},\"headline\":\"Sat\u0131n Alma S\u00fcreci: Tan\u0131m, Temel Ad\u0131mlar ve En \u0130yi Uygulamalar\",\"datePublished\":\"2022-11-07T16:00:54+00:00\",\"dateModified\":\"2022-11-07T09:00:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/satin-alma-sureci-tanim-temel-adimlar-ve-en-iyi-uygulamalar\/\"},\"wordCount\":1311,\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#organization\"},\"articleSection\":[\"CX\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/satin-alma-sureci-tanim-temel-adimlar-ve-en-iyi-uygulamalar\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/tr\/satin-alma-sureci-tanim-temel-adimlar-ve-en-iyi-uygulamalar\/\",\"name\":\"Sat\u0131n Alma S\u00fcreci: Tan\u0131m, Temel Ad\u0131mlar ve En \u0130yi Uygulamalar | QuestionPro\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#website\"},\"datePublished\":\"2022-11-07T16:00:54+00:00\",\"dateModified\":\"2022-11-07T09:00:54+00:00\",\"description\":\"Bir sat\u0131n alma d\u00f6ng\u00fcs\u00fcn\u00fcn y\u00fcr\u00fctme k\u0131sm\u0131yla ilgilenmek \u00fczere sat\u0131n alma s\u00fcrecinizi olu\u015fturmak i\u00e7in izleyebilece\u011finiz temel ad\u0131mlar ve uygulamalar. Okumaya devam edin.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/satin-alma-sureci-tanim-temel-adimlar-ve-en-iyi-uygulamalar\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.questionpro.com\/blog\/tr\/satin-alma-sureci-tanim-temel-adimlar-ve-en-iyi-uygulamalar\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/satin-alma-sureci-tanim-temel-adimlar-ve-en-iyi-uygulamalar\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Ev\",\"item\":\"https:\/\/www.questionpro.com\/blog\/tr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CX\",\"item\":\"https:\/\/www.questionpro.com\/blog\/tr\/category\/cx\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Sat\u0131n Alma S\u00fcreci: Tan\u0131m, Temel Ad\u0131mlar ve En \u0130yi Uygulamalar\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#website\",\"url\":\"https:\/\/www.questionpro.com\/blog\/tr\/\",\"name\":\"QuestionPro\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.questionpro.com\/blog\/tr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"tr\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#organization\",\"name\":\"QuestionPro\",\"url\":\"https:\/\/www.questionpro.com\/blog\/tr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"contentUrl\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"caption\":\"QuestionPro\"},\"image\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/questionpro\",\"https:\/\/twitter.com\/questionpro\",\"https:\/\/www.linkedin.com\/company\/questionpro\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/925ab8ac32e69514f81ca771df2ffeb2\",\"name\":\"Urmita Liza\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/bf28ac4903be4df7996e332925f39543?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/bf28ac4903be4df7996e332925f39543?s=96&d=mm&r=g\",\"caption\":\"Urmita Liza\"},\"url\":\"https:\/\/www.questionpro.com\/blog\/tr\/author\/urmita-liza\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sat\u0131n Alma S\u00fcreci: Tan\u0131m, Temel Ad\u0131mlar ve En \u0130yi Uygulamalar | QuestionPro","description":"Bir sat\u0131n alma d\u00f6ng\u00fcs\u00fcn\u00fcn y\u00fcr\u00fctme k\u0131sm\u0131yla ilgilenmek \u00fczere sat\u0131n alma s\u00fcrecinizi olu\u015fturmak i\u00e7in izleyebilece\u011finiz temel ad\u0131mlar ve uygulamalar. Okumaya devam edin.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.questionpro.com\/blog\/tr\/satin-alma-sureci-tanim-temel-adimlar-ve-en-iyi-uygulamalar\/","og_locale":"tr_TR","og_type":"article","og_title":"Sat\u0131n Alma S\u00fcreci: Tan\u0131m, Temel Ad\u0131mlar ve En \u0130yi Uygulamalar | QuestionPro","og_description":"Bir sat\u0131n alma d\u00f6ng\u00fcs\u00fcn\u00fcn y\u00fcr\u00fctme k\u0131sm\u0131yla ilgilenmek \u00fczere sat\u0131n alma s\u00fcrecinizi olu\u015fturmak i\u00e7in izleyebilece\u011finiz temel ad\u0131mlar ve uygulamalar. Okumaya devam edin.","og_url":"https:\/\/www.questionpro.com\/blog\/tr\/satin-alma-sureci-tanim-temel-adimlar-ve-en-iyi-uygulamalar\/","og_site_name":"QuestionPro","article_publisher":"https:\/\/www.facebook.com\/questionpro","article_published_time":"2022-11-07T16:00:54+00:00","article_modified_time":"2022-11-07T09:00:54+00:00","og_image":[{"width":1400,"height":836,"url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/11\/Faby-BLOG-COVERS-3.png","type":"image\/png"}],"author":"Urmita Liza","twitter_card":"summary_large_image","twitter_creator":"@questionpro","twitter_site":"@questionpro","twitter_misc":{"Yazan:":"Urmita Liza","Tahmini okuma s\u00fcresi":"6 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.questionpro.com\/blog\/tr\/satin-alma-sureci-tanim-temel-adimlar-ve-en-iyi-uygulamalar\/#article","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/satin-alma-sureci-tanim-temel-adimlar-ve-en-iyi-uygulamalar\/"},"author":{"name":"Urmita Liza","@id":"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/925ab8ac32e69514f81ca771df2ffeb2"},"headline":"Sat\u0131n Alma S\u00fcreci: Tan\u0131m, Temel Ad\u0131mlar ve En \u0130yi Uygulamalar","datePublished":"2022-11-07T16:00:54+00:00","dateModified":"2022-11-07T09:00:54+00:00","mainEntityOfPage":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/satin-alma-sureci-tanim-temel-adimlar-ve-en-iyi-uygulamalar\/"},"wordCount":1311,"publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/#organization"},"articleSection":["CX"],"inLanguage":"tr"},{"@type":"WebPage","@id":"https:\/\/www.questionpro.com\/blog\/tr\/satin-alma-sureci-tanim-temel-adimlar-ve-en-iyi-uygulamalar\/","url":"https:\/\/www.questionpro.com\/blog\/tr\/satin-alma-sureci-tanim-temel-adimlar-ve-en-iyi-uygulamalar\/","name":"Sat\u0131n Alma S\u00fcreci: Tan\u0131m, Temel Ad\u0131mlar ve En \u0130yi Uygulamalar | QuestionPro","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/#website"},"datePublished":"2022-11-07T16:00:54+00:00","dateModified":"2022-11-07T09:00:54+00:00","description":"Bir sat\u0131n alma d\u00f6ng\u00fcs\u00fcn\u00fcn y\u00fcr\u00fctme k\u0131sm\u0131yla ilgilenmek \u00fczere sat\u0131n alma s\u00fcrecinizi olu\u015fturmak i\u00e7in izleyebilece\u011finiz temel ad\u0131mlar ve uygulamalar. Okumaya devam edin.","breadcrumb":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/satin-alma-sureci-tanim-temel-adimlar-ve-en-iyi-uygulamalar\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.questionpro.com\/blog\/tr\/satin-alma-sureci-tanim-temel-adimlar-ve-en-iyi-uygulamalar\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.questionpro.com\/blog\/tr\/satin-alma-sureci-tanim-temel-adimlar-ve-en-iyi-uygulamalar\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Ev","item":"https:\/\/www.questionpro.com\/blog\/tr\/"},{"@type":"ListItem","position":2,"name":"CX","item":"https:\/\/www.questionpro.com\/blog\/tr\/category\/cx\/"},{"@type":"ListItem","position":3,"name":"Sat\u0131n Alma S\u00fcreci: Tan\u0131m, Temel Ad\u0131mlar ve En \u0130yi Uygulamalar"}]},{"@type":"WebSite","@id":"https:\/\/www.questionpro.com\/blog\/tr\/#website","url":"https:\/\/www.questionpro.com\/blog\/tr\/","name":"QuestionPro","description":"","publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.questionpro.com\/blog\/tr\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"tr"},{"@type":"Organization","@id":"https:\/\/www.questionpro.com\/blog\/tr\/#organization","name":"QuestionPro","url":"https:\/\/www.questionpro.com\/blog\/tr\/","logo":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/logo\/image\/","url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","contentUrl":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","caption":"QuestionPro"},"image":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/questionpro","https:\/\/twitter.com\/questionpro","https:\/\/www.linkedin.com\/company\/questionpro\/"]},{"@type":"Person","@id":"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/925ab8ac32e69514f81ca771df2ffeb2","name":"Urmita Liza","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/bf28ac4903be4df7996e332925f39543?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bf28ac4903be4df7996e332925f39543?s=96&d=mm&r=g","caption":"Urmita Liza"},"url":"https:\/\/www.questionpro.com\/blog\/tr\/author\/urmita-liza\/"}]}},"featured_image_src":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/11\/Faby-BLOG-COVERS-3.png","featured_image_src_square":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/11\/Faby-BLOG-COVERS-3.png","author_info":{"display_name":"Urmita Liza","author_link":"https:\/\/www.questionpro.com\/blog\/tr\/author\/urmita-liza\/"},"_links":{"self":[{"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/posts\/794202"}],"collection":[{"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/comments?post=794202"}],"version-history":[{"count":0,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/posts\/794202\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/media\/721967"}],"wp:attachment":[{"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/media?parent=794202"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/categories?post=794202"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/tags?post=794202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}