{"id":794210,"date":"2020-05-08T08:38:00","date_gmt":"2020-05-08T15:38:00","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/musteri-bagliligi-tanim-faydalar-ve-ornekler\/"},"modified":"2020-05-08T08:38:00","modified_gmt":"2020-05-08T08:38:00","slug":"musteri-bagliligi-tanim-faydalar-ve-ornekler","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/musteri-bagliligi-tanim-faydalar-ve-ornekler\/","title":{"rendered":"M\u00fc\u015fteri Ba\u011fl\u0131l\u0131\u011f\u0131: Tan\u0131m, Faydalar ve \u00d6rnekler"},"content":{"rendered":"<h2><span style=\"font-weight: 400;\">M\u00fc\u015fteri ba\u011fl\u0131l\u0131\u011f\u0131 nedir?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Tan\u0131m: M\u00fc\u015fteri ba\u011fl\u0131l\u0131\u011f\u0131, bir marka ile m\u00fc\u015fteri aras\u0131nda var olan ba\u011flant\u0131 ve etkile\u015fimler olarak tan\u0131mlanabilir. \u0130lgilenen m\u00fc\u015fteriler markaya yak\u0131nl\u0131k duyar ve markaya sad\u0131kt\u0131r. Genellikle marka hakk\u0131nda daha fazla sat\u0131n alma ve savunuculuk yapma e\u011filimindedirler. M\u00fckemmel bir <a href=\"https:\/\/www.questionpro.com\/blog\/complete-guide-to-customer-experience\/\">m\u00fc\u015fteri deneyimi (CX)<\/a>, daha iyi m\u00fc\u015fteri ba\u011fl\u0131l\u0131\u011f\u0131 anlam\u0131na gelir.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">M\u00fc\u015fteri kat\u0131l\u0131m\u0131 neden \u00f6nemlidir?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fterileri ve onlar\u0131n ilgi alanlar\u0131n\u0131 elde tutmak i\u00e7in markalar\u0131n onlar\u0131n ihtiya\u00e7lar\u0131na, gereksinimlerine ve de\u011fi\u015fen al\u0131\u015fkanl\u0131klar\u0131na kar\u015f\u0131 uyan\u0131k olmas\u0131 gerekir. M\u00fc\u015fteri kat\u0131l\u0131m\u0131, m\u00fc\u015fteri ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lama taahh\u00fcd\u00fcn\u00fcz\u00fc kontrol etmek ve do\u011frulamak i\u00e7in ger\u00e7ek bir \u00f6l\u00e7\u00fcd\u00fcr.<\/span><\/p>\n<p><b><i>Gallup taraf\u0131ndan yap\u0131lan bir ara\u015ft\u0131rmaya g\u00f6re, tam kat\u0131l\u0131ml\u0131 m\u00fc\u015fteriler %23 daha fazla gelir getirmektedir.<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Bu sizi ikna etmiyorsa, i\u015fte size g\u00fcn\u00fcm\u00fcz\u00fcn m\u00fc\u015fteri odakl\u0131 \u00e7a\u011f\u0131nda m\u00fc\u015fteri kat\u0131l\u0131m\u0131n\u0131n neden \u00f6nemli oldu\u011funa dair birka\u00e7 neden daha:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">M\u00fc\u015fterilerinizin ba\u015far\u0131s\u0131 sizin ba\u015far\u0131n\u0131zla ba\u011flant\u0131l\u0131d\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0130lgilenilen m\u00fc\u015fteriler s\u00fcrekli gelir getirir.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">NPS puan\u0131n\u0131z\u0131 y\u00fckseltir.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Markalar\u0131n b\u00fcy\u00fcmesine ve geli\u015fmesine yard\u0131mc\u0131 olurlar.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\">Daha fazla bilgi edinin: <a href=\"https:\/\/www.questionpro.com\/cx\/\">M\u00fc\u015fteri deneyimi yaz\u0131l\u0131m\u0131 veya arac\u0131<\/a><\/p>\n<h3><span style=\"font-weight: 400;\">Baz\u0131 harika m\u00fc\u015fteri kat\u0131l\u0131m\u0131 \u00f6rnekleri<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">M\u00fckemmel m\u00fc\u015fteri etkile\u015fimi sa\u011flamak i\u00e7in \u00e7ok fazla zaman ve para harcaman\u0131za gerek yok. Asl\u0131nda, \u00f6nce m\u00fc\u015fterilerinizi anlaman\u0131z, yarat\u0131c\u0131 olman\u0131z ve ard\u0131ndan bir plan geli\u015ftirmeniz gerekir. \u015eimdi baz\u0131 harika m\u00fc\u015fteri kat\u0131l\u0131m\u0131 \u00f6rneklerine bakal\u0131m.<\/span><\/p>\n<h4><b>Wendy&#8217;s<\/b><\/h4>\n<p><b><span style=\"font-weight: 400;\">Twitter&#8217;daki 3,7 milyondan fazla takip\u00e7isiyle insanlar\u0131n markay\u0131 sevdi\u011fini s\u00f6ylemeye gerek yok. Twitter hesaplar\u0131ndan tonlarca i\u011fneleyici ve esprili g\u00f6nderi payla\u015f\u0131yor ve di\u011fer kullan\u0131c\u0131lara yan\u0131t veriyorlar. \u0130nsanlar Wendy&#8217;s&#8217;in Twitter hesab\u0131na tweet atarak esprili sohbetler ger\u00e7ekle\u015ftiriyor ve bedava hediyeler ve hediye kartlar\u0131 kazanma f\u0131rsat\u0131 yakal\u0131yor.<\/span><\/b><\/p>\n<p><b><img decoding=\"async\" class=\"aligncenter wp-image-102261 size-full\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2020\/05\/wendys.png\" alt=\"wendys\" width=\"939\" height=\"619\"><\/b><\/p>\n<p style=\"text-align: center;\">Kaynak: www.popbuzz.com<\/p>\n<h4><b>Starbucks<\/b><\/h4>\n<p><b><span style=\"font-weight: 400;\">Starbucks, kahve seven m\u00fc\u015fterilerinin ilgisini \u00e7ekmek i\u00e7in benzersiz bir giri\u015fim ba\u015flatt\u0131. M\u00fc\u015fterilerinin kahve uzmanlar\u0131yla etkile\u015fime girmesine, yeni ve nadir kahveleri denemesine ve kahvenin taze \u00e7ekirdeklerden demlenmesini izlemesine olanak tan\u0131yan bir giri\u015fim olan Starbucks Reserve Roastery and Tasting Room&#8217;u ba\u015flatt\u0131. B\u00fcy\u00fck bir takip\u00e7i kitlesine sahip olmalar\u0131 ve m\u00fc\u015fterilere \u00e7e\u015fitli i\u00e7 s\u00fcre\u00e7lerine eri\u015fim izni vermeleri sayesinde kampanya b\u00fcy\u00fck bir ba\u015far\u0131 elde etti.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/b><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-102233 size-full\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2020\/05\/starbucks.jpg\" alt=\"starbucks\" width=\"1024\" height=\"678\"><\/p>\n<p style=\"text-align: center;\">Kaynak: www.travelmag.com<\/p>\n<h4><b>Allbirds<\/b><\/h4>\n<p><b><span style=\"font-weight: 400;\">M\u00fc\u015fteri kat\u0131l\u0131m\u0131 yaln\u0131zca promosyon kampanyalar\u0131, \u00fccretsiz hediyeler veya reklam giri\u015fimlerinden ibaret de\u011fildir. Bu ayn\u0131 zamanda m\u00fc\u015fterilerinizle bir ba\u011flant\u0131 kurmakla da ilgilidir. Bu ba\u011flant\u0131, m\u00fc\u015fterilerinizle bir ili\u015fki kurmak ve onlar\u0131n g\u00fcvenini ve sadakatini kazanmak i\u00e7in \u00e7ok \u00f6nemlidir. Allbirds bunu iyi yapan bir marka. Do\u011fal ve geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f malzemelerden ayakkab\u0131 \u00fcreten ve karbon ayak izini azaltma konusunda \u00fczerine d\u00fc\u015feni yapan bir ayakkab\u0131 \u00fcreticisi markas\u0131d\u0131r. Web siteleri, sosyal medya ve di\u011fer tan\u0131t\u0131m yollar\u0131 arac\u0131l\u0131\u011f\u0131yla misyonlar\u0131 hakk\u0131nda fark\u0131ndal\u0131k yaratmaktad\u0131rlar. Markay\u0131 insanc\u0131lla\u015ft\u0131rmak, m\u00fc\u015fterileriyle yak\u0131ndan ba\u011flant\u0131 kurmalar\u0131na yard\u0131mc\u0131 olur.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/b><\/p>\n<p style=\"text-align: center;\"><b><img decoding=\"async\" class=\"aligncenter wp-image-102240 size-full\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2020\/05\/customer-engagement-example-allbirds.jpg\" alt=\"customer-engagement-example-allbirds\" width=\"1280\" height=\"710\"><\/b>Kaynak: www.reviewtrackers.com<\/p>\n<h3><span style=\"font-weight: 400;\">M\u00fc\u015fteri kat\u0131l\u0131m\u0131n\u0131n faydalar\u0131<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri kat\u0131l\u0131m\u0131, bir markan\u0131n s\u00fcrekli ba\u015far\u0131s\u0131 i\u00e7in \u00e7ok \u00f6nemlidir. \u015eimdi m\u00fc\u015fteri kat\u0131l\u0131m\u0131n\u0131n baz\u0131 temel faydalar\u0131na ve avantajlar\u0131na bakal\u0131m.<\/span><\/p>\n<h4>Geli\u015ftirilmi\u015f m\u00fc\u015fteri hizmetleri<\/h4>\n<p><span style=\"font-weight: 400;\">Ba\u011fl\u0131l\u0131\u011f\u0131 y\u00fcksek m\u00fc\u015fterileriniz varsa, muhtemelen m\u00fc\u015fterilerinize do\u011fru hizmet veriyor ve onlar\u0131 elde tutmak i\u00e7in gerekli ara\u015ft\u0131rma ve \u00e7abalar\u0131 g\u00f6steriyorsunuz demektir. \u0130yi bir m\u00fc\u015fteri deste\u011fi, m\u00fc\u015fteri ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 art\u0131r\u0131r ve dolay\u0131s\u0131yla markalar\u0131 daha fazlas\u0131n\u0131 ve daha iyisini yapmak i\u00e7in tetikte tutar. M\u00fc\u015fteri etkile\u015fimi stratejinizin kritik bir par\u00e7as\u0131d\u0131r.<\/span><\/p>\n<p><b><i>Yak\u0131n zamanda yay\u0131nlanan bir ara\u015ft\u0131rmaya g\u00f6re, m\u00fc\u015fterilerin %71&#8217;i m\u00fc\u015fteri hizmetlerinin yetersizli\u011fi nedeniyle bir markayla olan ili\u015fkilerini sonland\u0131rm\u0131\u015ft\u0131r.<\/i><\/b><\/p>\n<h4>Sad\u0131k ve uzun vadeli m\u00fc\u015fteriler<\/h4>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri kat\u0131l\u0131m\u0131 ile sad\u0131k ve uzun vadeli m\u00fc\u015fteriler kazan\u0131rs\u0131n\u0131z. Bu m\u00fc\u015fteriler yaln\u0131zca s\u00fcrekli m\u00fc\u015fterileriniz olmakla kalmaz, ayn\u0131 zamanda ger\u00e7ek m\u00fc\u015fteri geri bildirimi, yeni \u00fcr\u00fcnleri test etme ve markan\u0131z\u0131 tan\u0131tma konusunda da onlara her zaman g\u00fcvenebilirsiniz.<\/span><\/p>\n<h4>Azalt\u0131lm\u0131\u015f maliyetler<\/h4>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri ba\u011fl\u0131l\u0131\u011f\u0131 ile m\u00fc\u015fteriyi elde tutmak kolayla\u015f\u0131r. Maliyetler s\u00f6z konusu oldu\u011funda bu \u00e7ok \u00f6nemlidir; yeni m\u00fc\u015fteriler edinmek mevcut m\u00fc\u015fterileri elde tutmaktan be\u015f kat daha maliyetlidir. K\u0131sa vadeli kazan\u00e7lara bakmak yerine zaman ve \u00e7aba harcamay\u0131 ve uzun vadeli ili\u015fkilere yat\u0131r\u0131m yapmay\u0131 tercih edersiniz.<\/span><\/p>\n<p style=\"text-align: center;\">Daha fazlas\u0131n\u0131 \u00f6\u011frenin: <a href=\"https:\/\/www.questionpro.com\/blog\/build-customer-engagement\/\">M\u00fc\u015fteri ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 ba\u015far\u0131l\u0131 bir \u015fekilde olu\u015fturmak i\u00e7in 5 ipucu<\/a><\/p>\n<h3><span style=\"font-weight: 400;\">M\u00fc\u015fteri kat\u0131l\u0131m\u0131 anketleri<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri ba\u011fl\u0131l\u0131\u011f\u0131n\u0131n marka ba\u015far\u0131s\u0131n\u0131n merkezinde yer ald\u0131\u011f\u0131n\u0131 bildi\u011fimize g\u00f6re, bunu \u00f6l\u00e7mek i\u00e7in anketler yapmak elzem g\u00f6r\u00fcn\u00fcyor. M\u00fc\u015fteri kat\u0131l\u0131m\u0131 anketleri yapman\u0131n baz\u0131 temel avantajlar\u0131na ve faydalar\u0131na bakal\u0131m.<\/span><\/p>\n<h4>M\u00fc\u015fteri hizmetlerini iyile\u015ftirin<\/h4>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fterileriniz k\u00f6t\u00fc m\u00fc\u015fteri hizmetleri nedeniyle ba\u011flar\u0131n\u0131 koparabilir ve siz de bunun tam olarak fark\u0131nda olmayabilirsiniz. Birden fazla \u00f6ncelik varsa bu pekala ger\u00e7ekle\u015febilir. M\u00fc\u015fterilerinizle yapaca\u011f\u0131n\u0131z \u00e7evrimi\u00e7i bir anket, durumun b\u00f6yle olup olmad\u0131\u011f\u0131n\u0131 size bildirecektir. Y\u00fcksek kaliteli m\u00fc\u015fteri hizmetleri sunmak, sad\u0131k m\u00fc\u015fteriler yaratman\u0131n ve bu m\u00fc\u015fterileri s\u00fcrd\u00fcrmenin anahtar\u0131d\u0131r.<\/span><\/p>\n<h4>Samimi geri bildirim toplay\u0131n<\/h4>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fterilerinizden geri bildirim talep ederseniz, size geri bildirimde bulunacaklard\u0131r ve \u00e7o\u011fu zaman bunu oldu\u011fu gibi s\u00f6yleyeceklerdir. D\u00fcr\u00fcst olal\u0131m; bazen s\u00fcre\u00e7lerinizi yerine oturtmak i\u00e7in sert geri bildirimler gereklidir. Korkmay\u0131n, m\u00fc\u015fterilerinize ula\u015f\u0131n ve geri bildirim isteyin. M\u00fc\u015fteri etkile\u015fimini art\u0131r\u0131n.<\/span><\/p>\n<h4>\u00d6nemsedi\u011finizi g\u00f6sterin<\/h4>\n<p><span style=\"font-weight: 400;\">Neredeyse t\u00fcm markalar m\u00fc\u015fteri anketleri yapmaktad\u0131r. Bu yaln\u0131zca ilk a\u015famad\u0131r; bundan sonra gelen ve muhtemelen en \u00f6nemli husus, toplanan verilere g\u00f6re hareket etmektir. \u00dcr\u00fcn\u00fcn\u00fczde de\u011fi\u015fiklikler yapmak, hizmetleri iyile\u015ftirmek ve de\u011fi\u015fiklikler i\u00e7in geri bildirimlerini aktif olarak kulland\u0131\u011f\u0131n\u0131z\u0131 g\u00f6stermek i\u00e7in t\u00fcketici geri bildirimlerini kullan\u0131n. M\u00fc\u015fterilerinize \u00f6nem verdi\u011finizi eylem yoluyla g\u00f6sterin. Bu ayn\u0131 zamanda uzun bir yol kat edecektir.  <\/span><a href=\"https:\/\/www.questionpro.com\/customer-satisfaction.html\"><br \/>\n  <span style=\"font-weight: 400;\">m\u00fc\u015fteri\u0307 memnuni\u0307yeti\u0307<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> ve m\u00fc\u015fteri sadakati.<\/span><\/p>\n<h4>K\u00f6pr\u00fc bo\u015fluk alanlar\u0131<\/h4>\n<p><span style=\"font-weight: 400;\">A\u00e7\u0131k\u00e7a fark\u0131nda olmad\u0131\u011f\u0131n\u0131z, ara\u015ft\u0131r\u0131lmas\u0131 gereken baz\u0131 alanlar olabilir. Bunlar \u00fcr\u00fcn ambalaj\u0131, teslimat, hizmet, vb. ya da di\u011fer herhangi bir unsur olabilir.  <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-map\/\"><span style=\"font-weight: 400;\">m\u00fc\u015fteri yolculu\u011fu<\/span><\/a><span style=\"font-weight: 400;\">  M\u00fc\u015fterinin i\u015farete uygun olmad\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnmesi. M\u00fc\u015fterilerinize sormak, bu yollar\u0131 belirlemenize ve bunlar\u0131 iyile\u015ftirmek i\u00e7in \u00e7al\u0131\u015fman\u0131za yard\u0131mc\u0131 olacakt\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nas\u0131l olabilir <\/span><a href=\"https:\/\/www.questionpro.com\/cx\/\"><br \/>\n  <span style=\"font-weight: 400;\">QuestionPro CX<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">  m\u00fc\u015fteri etkile\u015fimini y\u00f6netmenize yard\u0131mc\u0131 olur mu? H\u0131zl\u0131 bir demoya ne dersiniz?<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u00fc\u015fteri ba\u011fl\u0131l\u0131\u011f\u0131 nedir? Tan\u0131m: M\u00fc\u015fteri ba\u011fl\u0131l\u0131\u011f\u0131, bir marka ile m\u00fc\u015fteri aras\u0131nda var olan ba\u011flant\u0131 ve etkile\u015fimler olarak tan\u0131mlanabilir. \u0130lgilenen m\u00fc\u015fteriler [&hellip;]<\/p>\n","protected":false},"author":46,"featured_media":713887,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1192],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>M\u00fc\u015fteri Ba\u011fl\u0131l\u0131\u011f\u0131: Tan\u0131m, Faydalar ve \u00d6rnekler | QuestionPro<\/title>\n<meta name=\"description\" content=\"M\u00fc\u015fteri 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