{"id":794244,"date":"2022-12-28T11:00:00","date_gmt":"2022-12-28T11:00:00","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/durum-analizi-onem-ve-kolay-kilavuz-2023\/"},"modified":"2023-05-26T04:30:46","modified_gmt":"2023-05-26T04:30:46","slug":"durum-analizi-onem-ve-kolay-kilavuz-2023","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/durum-analizi-onem-ve-kolay-kilavuz-2023\/","title":{"rendered":"Durum Analizi: \u00d6nem ve Kolay K\u0131lavuz 2023"},"content":{"rendered":"\n<p>Bir pazarlama plan\u0131 yapmadan \u00f6nce, i\u015finizin ne kadar iyi gitti\u011fini belirlemek i\u00e7in bir durum analizi yapmal\u0131s\u0131n\u0131z. Bu analiz, i\u015fletmenizin g\u00fc\u00e7l\u00fc ve zay\u0131f y\u00f6nlerini ve hangi f\u0131rsat ve tehditlerle kar\u015f\u0131 kar\u015f\u0131ya oldu\u011funu belirlemenin iyi bir yoludur (SWOT).  <\/p>\n\n<p>Sonu\u00e7lar size i\u015fletmenizde neler olup bitti\u011fine dair daha net bir resim sunabilir ve pazarda nas\u0131l ilerleyece\u011finize karar vermenize yard\u0131mc\u0131 olabilir.<\/p>\n\n<p>Bu yaz\u0131da durumsal analiz ve bunun neden \u00f6nemli oldu\u011fu hakk\u0131nda konu\u015faca\u011f\u0131z. Fikri daha iyi anlaman\u0131za yard\u0131mc\u0131 olmak i\u00e7in durum analizinin nas\u0131l yap\u0131laca\u011f\u0131n\u0131 da a\u00e7\u0131klayaca\u011f\u0131z.<\/p>\n\n<h2 class=\"wp-block-heading\">Durum analizi nedir?<\/h2>\n\n<p>Durum analizi, gelece\u011fe y\u00f6nelik bir plan yapmak i\u00e7in ge\u00e7mi\u015f ve mevcut verilerin toplanmas\u0131 ve analiz edilmesi s\u00fcrecidir. Daha iyi kararlar almak i\u00e7in bir kurulu\u015fun i\u00e7ini ve d\u0131\u015f\u0131n\u0131 anlamak anlam\u0131na gelir.<\/p>\n\n<p>Durum analizi genellikle <a href=\"https:\/\/www.questionpro.com\/blog\/tr\/pazarlama-stratejisi-nedir-izlenecek-7-adim\/\">pazarlama stratejisi<\/a> planlama s\u00fcrecinin ilk ad\u0131m\u0131d\u0131r. Bir i\u015fletmenin s\u00fcrekli de\u011fi\u015fen \u00e7evresinin fark\u0131nda olmas\u0131 ve pazarlama planlar\u0131nda gerekli de\u011fi\u015fiklikleri yapabilmesi i\u00e7in d\u00fczenli olarak durum analizi yapmas\u0131 gerekir.<\/p>\n\n<p>Bu analiz, \u00fcr\u00fcn geli\u015ftirme, fiyatland\u0131rma ve promosyon planlar\u0131 gibi farkl\u0131 pazarlama planlar\u0131 yapmak i\u00e7in kullan\u0131labilir. Ayr\u0131ca bir i\u015fletmenin yeni bir pazara girmesi veya yeni bir \u00fcr\u00fcn grubu eklemesi gerekip gerekmedi\u011fine karar vermesine de yard\u0131mc\u0131 olabilir.<\/p>\n\n<h2 class=\"wp-block-heading\">Durum analizinin \u00f6nemi<\/h2>\n\n<p>\u0130\u015f d\u00fcnyas\u0131n\u0131n ve sekt\u00f6r\u00fcn mevcut durumunu analiz etmek, \u015firketlerin kritik zamanlarda ak\u0131ll\u0131 kararlar almas\u0131na yard\u0131mc\u0131 olur. \u0130\u015fte durum analizi yapman\u0131n baz\u0131 \u00f6nemleri:<\/p>\n\n<ul>\n<li>Durum analizi, i\u015fletmenizin \u015fu anda ne durumda oldu\u011funu g\u00f6sterir. Hi\u00e7bir hile veya abart\u0131ya yer vermez, sadece nerede oldu\u011funuza dair a\u00e7\u0131k bir bak\u0131\u015f sunar. Bir analiz yaparak kurulu\u015funuzun ve \u015fu anda ne durumda oldu\u011funun tam bir resmini elde edebilirsiniz.<\/li>\n\n\n\n<li>Her i\u015fletme her zaman daha iyisini yapabilir. Bir durum analizi bu hususlar\u0131 a\u00e7\u0131kl\u0131\u011fa kavu\u015fturabilir ve hedeflerinizi belirleyip bunlara ula\u015fman\u0131z i\u00e7in size bir plan sunabilir.<\/li>\n\n\n\n<li>Durum analizi, giri\u015fimlerin, planlar\u0131n ve stratejilerin \u015firkete de\u011fer katan alanlara odaklanmas\u0131n\u0131 sa\u011flar ve fazlal\u0131klar veya verimsiz yan yollar olas\u0131l\u0131\u011f\u0131n\u0131 azalt\u0131r.<\/li>\n\n\n\n<li>Bir i\u015fletmenin m\u00fc\u015fterilerini, \u00fcr\u00fcn ve hizmetlerini, rekabeti ve <a href=\"https:\/\/www.questionpro.com\/blog\/tr\/cevre-analizi-nedir-adimlar-avantajlar-ve-araclar\/\">\u00e7evre analizini<\/a> daha iyi anlamas\u0131na yard\u0131mc\u0131 olabilir.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Durum analizi nas\u0131l yap\u0131l\u0131r<\/h2>\n\n<p>Durumsal analiz genellikle yeni bir projeye ba\u015flamadan veya farkl\u0131 bir pazarlama stratejisi kullanmadan \u00f6nce yap\u0131l\u0131r. Ele\u015ftirel analiz yapmak i\u00e7in birka\u00e7 farkl\u0131 yol kullanmay\u0131 gerektirir. \u0130\u015fte temel bir durum analizi yapmak i\u00e7in atman\u0131z gereken ad\u0131mlar:<\/p>\n\n<h3 class=\"wp-block-heading\">Ad\u0131m 01: M\u00fc\u015fterilerinizi analiz etme<\/h3>\n\n<p>Durum analizinin ilk ad\u0131m\u0131 m\u00fc\u015fterilerinizi de\u011ferlendirmektir. Bu, neye ihtiya\u00e7 duyduklar\u0131n\u0131, ne istediklerini ve genellikle nas\u0131l sat\u0131n ald\u0131klar\u0131n\u0131 bilmek anlam\u0131na gelir. Ayr\u0131ca, b\u00fcy\u00fcme planlar\u0131 yapmak istiyorsan\u0131z, m\u00fc\u015fterilerinizin kim oldu\u011funu bilmeniz gerekir.<\/p>\n\n<p>M\u00fc\u015fterilerinizi analiz etmek i\u00e7in bir <a href=\"https:\/\/www.questionpro.com\/blog\/tr\/musteri-yolculugu-nedir-ve-ornekler-free-template\/\">m\u00fc\u015fteri yolculu\u011fu haritas\u0131<\/a> olu\u015fturabilirsiniz. M\u00fc\u015fterilerinizin i\u015fletmenizle etkile\u015fimlerinin farkl\u0131 noktalar\u0131ndaki sorunlar\u0131n\u0131 ve hedeflerini belirlemenize yard\u0131mc\u0131 olacakt\u0131r.<\/p>\n\n<h3 class=\"wp-block-heading\">Ad\u0131m 02: \u00dcr\u00fcn ve hizmetlerinizin analiz edilmesi<\/h3>\n\n<p>Durum analizinin ikinci ad\u0131m\u0131 \u00fcr\u00fcn ve hizmetlerinize bakmakt\u0131r. Her bir \u00f6zelli\u011fi, faydalar\u0131n\u0131, art\u0131lar\u0131n\u0131 ve eksilerini inceliyor. Ayr\u0131ca, stratejilerinizin i\u015fe yaramas\u0131n\u0131 istiyorsan\u0131z \u00fcr\u00fcn ve hizmetlerinizi iyi tan\u0131man\u0131z da \u00f6nemlidir.<\/p>\n\n<p>Yine bir m\u00fc\u015fteri yolculu\u011fu haritas\u0131, \u00fcr\u00fcn ve hizmetlerinizde hangi sorunlar\u0131 ve f\u0131rsatlar\u0131 \u00e7\u00f6zmeniz gerekti\u011fini belirlemenize yard\u0131mc\u0131 olabilir. Ayr\u0131ca incelemeler, anketler, g\u00f6r\u00fc\u015fmeler ve odak gruplar\u0131 arac\u0131l\u0131\u011f\u0131yla <a href=\"https:\/\/www.questionpro.com\/feedback-software\/customer-feedback-software.html\">m\u00fc\u015fteri geri bildirimi <\/a>alabilirsiniz. <strong>QuestionPro&#8217;yu \u00fcr\u00fcn ve hizmetlerinizi analiz etmek i\u00e7in anketler yapmak ve m\u00fc\u015fteri geri bildirimlerinizi y\u00f6netmek i\u00e7in kullanabilirsiniz.<\/strong><\/p>\n\n<h3 class=\"wp-block-heading\">Ad\u0131m 03: Rekabeti kontrol etme<\/h3>\n\n<p>Durumsal analizin \u00fc\u00e7\u00fcnc\u00fc ad\u0131m\u0131 rekabetin de\u011ferlendirilmesidir. Bu, \u00fcr\u00fcn ve hizmetlerin ne oldu\u011funu, g\u00fc\u00e7l\u00fc ve zay\u0131f y\u00f6nlerini anlamak anlam\u0131na gelir. Ayr\u0131ca \u015firketlerin rakiplerini anlamalar\u0131na yard\u0131mc\u0131 olarak b\u00fcy\u00fcme planlar\u0131 yapabilmelerini sa\u011flar.<\/p>\n\n<h3 class=\"wp-block-heading\">Ad\u0131m 04: \u00c7evre Analizi<\/h3>\n\n<p>\u00c7evrenin analiz edilmesi, durum analizi yapman\u0131n d\u00f6rd\u00fcnc\u00fc ad\u0131m\u0131d\u0131r. Siyasi, ekonomik, sosyal ve teknolojik fakt\u00f6rlerin i\u015finizi nas\u0131l etkileyebilece\u011fini analiz etmeyi i\u00e7erir. B\u00fcy\u00fcme odakl\u0131 stratejiler i\u00e7in \u00e7evreyi anlamak \u00f6nemlidir.<\/p>\n\n<h3 class=\"wp-block-heading\">Ad\u0131m 05: Kaynaklar\u0131n\u0131z\u0131 kontrol edin<\/h3>\n\n<p>Durum analizinin be\u015finci ve son ad\u0131m\u0131 kaynaklar\u0131n\u0131z\u0131 belirlemektir. Paran\u0131z, ki\u015fileriniz ve e\u015fyalar\u0131n\u0131z hakk\u0131nda bilgi verir. Kaynaklar\u0131n\u0131z\u0131 nas\u0131l iyi kullanaca\u011f\u0131n\u0131z\u0131 bulmak \u00f6nemlidir.<\/p>\n\n<h2 class=\"wp-block-heading\">Sonu\u00e7<\/h2>\n\n<p>Durum analizi \u00e7ok \u00f6nemli bir pazarlama arac\u0131d\u0131r. \u0130\u015fletmeler durum analizi yaparak g\u00fc\u00e7l\u00fc ve zay\u0131f y\u00f6nlerini tespit edebilir ve durumlar\u0131n\u0131 iyile\u015ftirmek i\u00e7in bir plan geli\u015ftirebilirler.<\/p>\n\n<p>Dolay\u0131s\u0131yla, durum analizi her t\u00fcrl\u00fc pazarlama \u00e7abas\u0131nda \u00f6nemli bir ilk ad\u0131md\u0131r. Pazarlama sonu\u00e7lar\u0131n\u0131z\u0131 iyile\u015ftirmek istiyorsan\u0131z, i\u015fe bir durum analizi yaparak ba\u015flay\u0131n. Etkili bir pazarlama plan\u0131 olu\u015fturmak i\u00e7in ihtiyac\u0131n\u0131z olan bilgileri size verecektir.<\/p>\n\n<p>Durum analizi yapman\u0131n art\u0131k sizin i\u00e7in kolay oldu\u011funu umuyoruz! QuestionPro size analizinizi tamamlaman\u0131z i\u00e7in gereken ara\u00e7lar\u0131 sa\u011flayabilir.  <\/p>\n\n<p>QuestionPro, analiz s\u00fcrecinizde size yard\u0131mc\u0131 olabilir, hedeflerinize uygun bir anket olu\u015fturup tasarlayabilir ve i\u015fletmenizin durum analizi i\u00e7in verileri analiz edebilir.  <\/p>\n\n<p>QuestionPro&#8217;da, ara\u015ft\u0131rmac\u0131lara veri toplamalar\u0131 i\u00e7in anket yaz\u0131l\u0131m\u0131m\u0131z ve her t\u00fcrl\u00fc uzun vadeli ara\u015ft\u0131rma i\u00e7in bir i\u00e7g\u00f6r\u00fc k\u00fct\u00fcphanesi gibi ara\u00e7lar sunuyoruz. Bir demo g\u00f6rmek veya daha fazla bilgi edinmek istiyorsan\u0131z, \u00fccretsiz deneme i\u00e7in QuestionPro ile ileti\u015fime ge\u00e7in.<\/p>\n\n<p><\/p><p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/research-edition-survey-software\/\" target=\"_blank\" rel=\"noopener\">\n  <button>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/button>\n<\/a>       <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1053&amp;sourceRef=blog\" target=\"_blank\" rel=\"noopener\">\n  <button>\u00dcCRETS\u0130Z DENEME<\/button>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bir pazarlama plan\u0131 yapmadan \u00f6nce, i\u015finizin ne kadar iyi gitti\u011fini belirlemek i\u00e7in bir durum analizi yapmal\u0131s\u0131n\u0131z. Bu analiz, i\u015fletmenizin g\u00fc\u00e7l\u00fc [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":768304,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1114],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Durum Analizi: \u00d6nem ve Kolay K\u0131lavuz 2023 | QuestionPro<\/title>\n<meta name=\"description\" content=\"Durum analizi, i\u015fletmeniz i\u00e7in f\u0131rsatlar\u0131 ve sorunlar\u0131 tan\u0131mlar. Ama \u00f6nce bunu nas\u0131l yapaca\u011f\u0131n\u0131z\u0131 \u00f6\u011frenmelisiniz. Bunu tart\u0131\u015fal\u0131m.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/tr\/durum-analizi-onem-ve-kolay-kilavuz-2023\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Durum Analizi: \u00d6nem ve Kolay K\u0131lavuz 2023 | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"Durum analizi, i\u015fletmeniz i\u00e7in f\u0131rsatlar\u0131 ve sorunlar\u0131 tan\u0131mlar. Ama \u00f6nce bunu nas\u0131l yapaca\u011f\u0131n\u0131z\u0131 \u00f6\u011frenmelisiniz. Bunu tart\u0131\u015fal\u0131m.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/tr\/durum-analizi-onem-ve-kolay-kilavuz-2023\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-28T11:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-26T04:30:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/12\/situation-analysis.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2100\" \/>\n\t<meta property=\"og:image:height\" content=\"1254\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fabyio Villegas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fabyio Villegas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/durum-analizi-onem-ve-kolay-kilavuz-2023\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/durum-analizi-onem-ve-kolay-kilavuz-2023\/\"},\"author\":{\"name\":\"Fabyio Villegas\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/4f0c1596eb1a64b215717f16e263068d\"},\"headline\":\"Durum Analizi: \u00d6nem ve Kolay K\u0131lavuz 2023\",\"datePublished\":\"2022-12-28T11:00:00+00:00\",\"dateModified\":\"2023-05-26T04:30:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/durum-analizi-onem-ve-kolay-kilavuz-2023\/\"},\"wordCount\":994,\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#organization\"},\"articleSection\":[\"Pazar Ara\u015ft\u0131rmas\u0131\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/durum-analizi-onem-ve-kolay-kilavuz-2023\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/tr\/durum-analizi-onem-ve-kolay-kilavuz-2023\/\",\"name\":\"Durum Analizi: \u00d6nem ve Kolay K\u0131lavuz 2023 | QuestionPro\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#website\"},\"datePublished\":\"2022-12-28T11:00:00+00:00\",\"dateModified\":\"2023-05-26T04:30:46+00:00\",\"description\":\"Durum analizi, i\u015fletmeniz i\u00e7in f\u0131rsatlar\u0131 ve sorunlar\u0131 tan\u0131mlar. Ama \u00f6nce bunu nas\u0131l yapaca\u011f\u0131n\u0131z\u0131 \u00f6\u011frenmelisiniz. Bunu tart\u0131\u015fal\u0131m.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/durum-analizi-onem-ve-kolay-kilavuz-2023\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.questionpro.com\/blog\/tr\/durum-analizi-onem-ve-kolay-kilavuz-2023\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/durum-analizi-onem-ve-kolay-kilavuz-2023\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Ev\",\"item\":\"https:\/\/www.questionpro.com\/blog\/tr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Uncategorized @tr\",\"item\":\"https:\/\/www.questionpro.com\/blog\/tr\/category\/uncategorized-tr\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Durum Analizi: \u00d6nem ve Kolay K\u0131lavuz 2023\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#website\",\"url\":\"https:\/\/www.questionpro.com\/blog\/tr\/\",\"name\":\"QuestionPro\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.questionpro.com\/blog\/tr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"tr\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#organization\",\"name\":\"QuestionPro\",\"url\":\"https:\/\/www.questionpro.com\/blog\/tr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"contentUrl\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"caption\":\"QuestionPro\"},\"image\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/questionpro\",\"https:\/\/twitter.com\/questionpro\",\"https:\/\/www.linkedin.com\/company\/questionpro\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/4f0c1596eb1a64b215717f16e263068d\",\"name\":\"Fabyio Villegas\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c1eda364265c66792ad93d208502b662?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c1eda364265c66792ad93d208502b662?s=96&d=mm&r=g\",\"caption\":\"Fabyio Villegas\"},\"description\":\"Copywriter and SEO Specialist. With over 11 years of experience in Digital Marketing and Educational Content Curation.\",\"url\":\"https:\/\/www.questionpro.com\/blog\/tr\/author\/fabiola\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Durum Analizi: \u00d6nem ve Kolay K\u0131lavuz 2023 | QuestionPro","description":"Durum analizi, i\u015fletmeniz i\u00e7in f\u0131rsatlar\u0131 ve sorunlar\u0131 tan\u0131mlar. Ama \u00f6nce bunu nas\u0131l yapaca\u011f\u0131n\u0131z\u0131 \u00f6\u011frenmelisiniz. Bunu tart\u0131\u015fal\u0131m.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.questionpro.com\/blog\/tr\/durum-analizi-onem-ve-kolay-kilavuz-2023\/","og_locale":"tr_TR","og_type":"article","og_title":"Durum Analizi: \u00d6nem ve Kolay K\u0131lavuz 2023 | QuestionPro","og_description":"Durum analizi, i\u015fletmeniz i\u00e7in f\u0131rsatlar\u0131 ve sorunlar\u0131 tan\u0131mlar. Ama \u00f6nce bunu nas\u0131l yapaca\u011f\u0131n\u0131z\u0131 \u00f6\u011frenmelisiniz. Bunu tart\u0131\u015fal\u0131m.","og_url":"https:\/\/www.questionpro.com\/blog\/tr\/durum-analizi-onem-ve-kolay-kilavuz-2023\/","og_site_name":"QuestionPro","article_publisher":"https:\/\/www.facebook.com\/questionpro","article_published_time":"2022-12-28T11:00:00+00:00","article_modified_time":"2023-05-26T04:30:46+00:00","og_image":[{"width":2100,"height":1254,"url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/12\/situation-analysis.jpg","type":"image\/jpeg"}],"author":"Fabyio Villegas","twitter_card":"summary_large_image","twitter_creator":"@questionpro","twitter_site":"@questionpro","twitter_misc":{"Yazan:":"Fabyio Villegas","Tahmini okuma s\u00fcresi":"5 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.questionpro.com\/blog\/tr\/durum-analizi-onem-ve-kolay-kilavuz-2023\/#article","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/durum-analizi-onem-ve-kolay-kilavuz-2023\/"},"author":{"name":"Fabyio Villegas","@id":"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/4f0c1596eb1a64b215717f16e263068d"},"headline":"Durum Analizi: \u00d6nem ve Kolay K\u0131lavuz 2023","datePublished":"2022-12-28T11:00:00+00:00","dateModified":"2023-05-26T04:30:46+00:00","mainEntityOfPage":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/durum-analizi-onem-ve-kolay-kilavuz-2023\/"},"wordCount":994,"publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/#organization"},"articleSection":["Pazar Ara\u015ft\u0131rmas\u0131"],"inLanguage":"tr"},{"@type":"WebPage","@id":"https:\/\/www.questionpro.com\/blog\/tr\/durum-analizi-onem-ve-kolay-kilavuz-2023\/","url":"https:\/\/www.questionpro.com\/blog\/tr\/durum-analizi-onem-ve-kolay-kilavuz-2023\/","name":"Durum Analizi: \u00d6nem ve Kolay K\u0131lavuz 2023 | QuestionPro","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/#website"},"datePublished":"2022-12-28T11:00:00+00:00","dateModified":"2023-05-26T04:30:46+00:00","description":"Durum analizi, i\u015fletmeniz i\u00e7in f\u0131rsatlar\u0131 ve sorunlar\u0131 tan\u0131mlar. Ama \u00f6nce bunu nas\u0131l yapaca\u011f\u0131n\u0131z\u0131 \u00f6\u011frenmelisiniz. Bunu tart\u0131\u015fal\u0131m.","breadcrumb":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/durum-analizi-onem-ve-kolay-kilavuz-2023\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.questionpro.com\/blog\/tr\/durum-analizi-onem-ve-kolay-kilavuz-2023\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.questionpro.com\/blog\/tr\/durum-analizi-onem-ve-kolay-kilavuz-2023\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Ev","item":"https:\/\/www.questionpro.com\/blog\/tr\/"},{"@type":"ListItem","position":2,"name":"Uncategorized @tr","item":"https:\/\/www.questionpro.com\/blog\/tr\/category\/uncategorized-tr\/"},{"@type":"ListItem","position":3,"name":"Durum Analizi: \u00d6nem ve Kolay K\u0131lavuz 2023"}]},{"@type":"WebSite","@id":"https:\/\/www.questionpro.com\/blog\/tr\/#website","url":"https:\/\/www.questionpro.com\/blog\/tr\/","name":"QuestionPro","description":"","publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.questionpro.com\/blog\/tr\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"tr"},{"@type":"Organization","@id":"https:\/\/www.questionpro.com\/blog\/tr\/#organization","name":"QuestionPro","url":"https:\/\/www.questionpro.com\/blog\/tr\/","logo":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/logo\/image\/","url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","contentUrl":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","caption":"QuestionPro"},"image":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/questionpro","https:\/\/twitter.com\/questionpro","https:\/\/www.linkedin.com\/company\/questionpro\/"]},{"@type":"Person","@id":"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/4f0c1596eb1a64b215717f16e263068d","name":"Fabyio Villegas","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c1eda364265c66792ad93d208502b662?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c1eda364265c66792ad93d208502b662?s=96&d=mm&r=g","caption":"Fabyio Villegas"},"description":"Copywriter and SEO Specialist. With over 11 years of experience in Digital Marketing and Educational Content Curation.","url":"https:\/\/www.questionpro.com\/blog\/tr\/author\/fabiola\/"}]}},"featured_image_src":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/12\/situation-analysis.jpg","featured_image_src_square":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/12\/situation-analysis.jpg","author_info":{"display_name":"Fabyio Villegas","author_link":"https:\/\/www.questionpro.com\/blog\/tr\/author\/fabiola\/"},"_links":{"self":[{"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/posts\/794244"}],"collection":[{"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/users\/49"}],"replies":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/comments?post=794244"}],"version-history":[{"count":1,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/posts\/794244\/revisions"}],"predecessor-version":[{"id":794246,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/posts\/794244\/revisions\/794246"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/media\/768304"}],"wp:attachment":[{"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/media?parent=794244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/categories?post=794244"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/tags?post=794244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}