{"id":794283,"date":"2021-02-19T04:21:47","date_gmt":"2021-02-19T04:21:47","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/pazar-arastirmasinin-onemi-turleri-ve-nasil-planlanacagi\/"},"modified":"2023-05-26T04:35:07","modified_gmt":"2023-05-26T04:35:07","slug":"pazar-arastirmasinin-onemi-turleri-ve-nasil-planlanacagi","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/pazar-arastirmasinin-onemi-turleri-ve-nasil-planlanacagi\/","title":{"rendered":"Pazar Ara\u015ft\u0131rmas\u0131n\u0131n \u00d6nemi + T\u00fcrleri ve Nas\u0131l Planlanaca\u011f\u0131."},"content":{"rendered":"\n<p>Pazar ara\u015ft\u0131rmas\u0131 ba\u015far\u0131l\u0131 bir pazarlama stratejisi geli\u015ftirmenize yard\u0131mc\u0131 olacakt\u0131r. Bilin\u00e7li kararlar almak isteyen kurulu\u015flar i\u00e7in pazar ara\u015ft\u0131rmas\u0131n\u0131n bu kadar \u00f6nemli olmas\u0131n\u0131n nedenlerinden biri de budur. Bu makale, pazar ara\u015ft\u0131rmas\u0131n\u0131n alaka d\u00fczeyini ve pazar ara\u015ft\u0131rmas\u0131n\u0131n \u00f6nemini vurgulayacakt\u0131r.<\/p>\n\n<p>\u00dcr\u00fcn ve hizmetlerinizin m\u00fc\u015fteriler taraf\u0131ndan kabul g\u00f6rmesi i\u00e7in hedef kitlenizin se\u00e7im ve tercihlerini bilmeniz gerekir. Pazar ara\u015ft\u0131rmas\u0131 size rakipleriniz ve mevcut \u00fcr\u00fcnleriniz hakk\u0131nda \u00f6nemli bilgiler sa\u011flar.  <\/p>\n\n<p>Sonu\u00e7lar, pazarda ba\u015far\u0131l\u0131 olmak i\u00e7in nelerin gerekti\u011fi konusunda size fikir verecektir. Bu nedenle kurulu\u015flar, sat\u0131\u015f ve pazarlama stratejileri gibi i\u015f kararlar\u0131n\u0131 iyi bir pazar ara\u015ft\u0131rmas\u0131na dayand\u0131r\u0131r.  <\/p>\n\n<p>Pazar ara\u015ft\u0131rmas\u0131, \u00fcr\u00fcn \u00f6zelliklerini, fiyatland\u0131rmay\u0131 ve promosyonlar\u0131 en ba\u015ftan belirlemenizi sa\u011flayarak riski azaltmaya yard\u0131mc\u0131 olur. Ayr\u0131ca kaynaklar\u0131 en etkili olacaklar\u0131 yere odaklaman\u0131za da yard\u0131mc\u0131 olur.  <\/p>\n\n<p>Bu blogda pazar ara\u015ft\u0131rmas\u0131n\u0131n \u00f6nemi, t\u00fcrleri ve i\u015fletmeniz i\u00e7in nas\u0131l planlanaca\u011f\u0131 ele al\u0131nacakt\u0131r.<\/p>\n\n<div class=\"tags-wrap\">\n<p class=\"content-index\" style=\"margin-top: 0;\">\u0130\u00e7erik Dizini<\/p>\n\n<ol style=\"font-weight: 400; margin: 0 30px; line-height: 22px;\">\n\t<li><a href=\"#what_is_market_research?\">Pazar ara\u015ft\u0131rmas\u0131 nedir?<\/a><\/li>\n    <li><a href=\"#types_of_market_research\">Pazar ara\u015ft\u0131rmas\u0131 t\u00fcrleri<\/a><\/li>\n\t<li><a href=\"#the_importance_of%20market_research_for_your_business\">\u0130\u015fletmeniz i\u00e7in pazar ara\u015ft\u0131rmas\u0131n\u0131n \u00f6nemi<\/a><\/li>\n\t<li><a href=\"#how_to_plan_market_research?\">Pazar ara\u015ft\u0131rmas\u0131 nas\u0131l planlan\u0131r?<\/a><\/li>\n\t<li><a href=\"#how_questionPro_helps_in_market_research?\">QuestionPro pazar ara\u015ft\u0131rmas\u0131na nas\u0131l yard\u0131mc\u0131 olur?<\/a><\/li>\n\t<li><a href=\"#conclusion\">Sonu\u00e7<\/a><\/li>\n<\/ol>\n<\/div>\n\n<h2 class=\"wp-block-heading\" id=\"what_is_market_research?\">Pazar ara\u015ft\u0131rmas\u0131 nedir?<\/h2>\n\n<p>Pazar ara\u015ft\u0131rmas\u0131, verilerin toplanmas\u0131, de\u011ferlendirilmesi ve yorumlanmas\u0131na y\u00f6nelik sistematik bir s\u00fcre\u00e7tir. \u0130yi giden her i\u015fin temelinde bu vard\u0131r. Veriler bir hedef pazar, m\u00fc\u015fteriler, rakipler veya bir b\u00fct\u00fcn olarak sekt\u00f6r hakk\u0131nda olabilir. Ara\u015ft\u0131rma, yeni bir pazar belirlemekten yeni bir i\u015f kurmaya kadar \u00e7e\u015fitli nedenlere hizmet eder.<\/p>\n\n<p>Pazar ara\u015ft\u0131rmas\u0131, giri\u015fimcilere sa\u011flam i\u015f kararlar\u0131 almalar\u0131nda yard\u0131mc\u0131 olur. \u0130novasyondan tahminleri kald\u0131rabilir ve kaynaklar\u0131 en umut verici fikir ve projelere y\u00f6nlendirebilir. Farkl\u0131 \u015firketler farkl\u0131 ama\u00e7larla pazar ara\u015ft\u0131rmas\u0131 yapmaktad\u0131r.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"types_of_market_research\">Pazar ara\u015ft\u0131rmas\u0131 t\u00fcrleri<\/h2>\n\n<p>\u0130\u015fletmeler, hedef pazarlar\u0131, rakipleri ve sekt\u00f6r e\u011filimleri hakk\u0131nda bilgi toplamak i\u00e7in \u00e7e\u015fitli pazar ara\u015ft\u0131rmas\u0131 t\u00fcrlerini kullan\u0131r. \u0130ki ana pazar ara\u015ft\u0131rmas\u0131 t\u00fcr\u00fc vard\u0131r:  <\/p>\n\n<ol>\n<li>Nicel ara\u015ft\u0131rma.<\/li>\n\n\n\n<li>Nitel ara\u015ft\u0131rma.<\/li>\n<\/ol>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1560\" height=\"1560\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2023\/02\/types-of-market-research.jpg\" alt=\"pazar-ara&#x15F;t&#x131;rmas&#x131;-t&#xFC;rleri\" class=\"wp-image-778555\"\/><\/figure>\n\n<ol>\n<li><h3>Nicel ara\u015ft\u0131rma<\/h3><\/li>\n<\/ol>\n\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/tr\/quantitative-research-2\/\">Nicel ara\u015ft\u0131rma<\/a>, \u00f6rne\u011fin n\u00fcfusun y\u00fczde ka\u00e7\u0131n\u0131n belirli bir \u00fcr\u00fcn\u00fc sat\u0131n ald\u0131\u011f\u0131 gibi say\u0131lar \u00fcretmeye odaklan\u0131r. Anketler ve soru formlar\u0131 kullan\u0131larak ger\u00e7ekle\u015ftirilir. M\u00fc\u015fterilerle konu\u015farak kendiniz de basit nicel ara\u015ft\u0131rmalar yapabilirsiniz.  <\/p>\n\n<p>Yeni bir \u00fcr\u00fcn piyasaya s\u00fcr\u00fcl\u00fcrken pazarlar\u0131 belirlemek ve m\u00fc\u015fteri profillerini anlamak i\u00e7in daha ayr\u0131nt\u0131l\u0131 nicel ara\u015ft\u0131rmalar kullan\u0131labilir.<\/p>\n\n<ol start=\"2\">\n<li><h3>Nitel ara\u015ft\u0131rma<\/h3><\/li>\n<\/ol>\n\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/qualitative-research-methods\/\">Nitel ara\u015ft\u0131rma<\/a>, insanlar\u0131n \u00fcr\u00fcnler hakk\u0131nda ne d\u00fc\u015f\u00fcnd\u00fcklerini ve hissettiklerini ve sat\u0131n alma kararlar\u0131n\u0131 hangi fakt\u00f6rlerin etkiledi\u011fini ke\u015ffetmek i\u00e7in ger\u00e7eklere ve rakamlara dayan\u0131r. Ara\u015ft\u0131rmac\u0131lar bu bilgileri toplamak i\u00e7in anketleri ve odak gruplar\u0131n\u0131 kullan\u0131rken, sonu\u00e7lar\u0131 yorumlamak belirli beceriler gerektiren bir i\u015ftir.<\/p>\n\n<p>Bu ara\u015ft\u0131rma t\u00fcrlerinin farkl\u0131l\u0131klar\u0131 ve \u00f6zellikleri hakk\u0131nda daha fazla bilgi edinmek i\u00e7in <a href=\"https:\/\/www.questionpro.com\/blog\/tr\/nitel-ve-nicel-arastirma-farkliliklar-ve-ornekler\/\">Nitel ve Nicel Ara\u015ft\u0131rma<\/a> ba\u015fl\u0131kl\u0131 makaleyi okuman\u0131z\u0131 \u00f6neririz.<\/p>\n\n<p>Mevcut anketleri ve i\u015f raporlar\u0131n\u0131 kullanarak <a href=\"https:\/\/www.questionpro.com\/blog\/tr\/secondary-research-3\/\">ikincil ara\u015ft\u0131rma<\/a> da yapabilirsiniz. Pazar b\u00fcy\u00fckl\u00fc\u011f\u00fc, sat\u0131\u015f e\u011filimleri, m\u00fc\u015fteri profilleri ve rakip faaliyetleri hakk\u0131nda \u00fccretsiz \u00e7evrimi\u00e7i bilgileri kullan\u0131n.<\/p>\n\n<h2 class=\"wp-block-heading\">Pazar ara\u015ft\u0131rmas\u0131n\u0131n i\u015fletmeniz i\u00e7in \u00f6nemi<\/h2>\n\n<p>M\u00fc\u015fteri kay\u0131tlar\u0131n\u0131z size sat\u0131n alma al\u0131\u015fkanl\u0131klar\u0131, \u00e7e\u015fitli demografik gruplar aras\u0131nda en pop\u00fcler hizmetler vb. hakk\u0131nda zengin bilgi sa\u011flayabilir.  <\/p>\n\n<p>Pazar ara\u015ft\u0131rmas\u0131, temel e\u011filimleri analiz etmenize ve pazar\u0131n nas\u0131l de\u011fi\u015fece\u011fini tahmin etmenize yard\u0131mc\u0131 olabilir. \u0130\u015fte pazar ara\u015ft\u0131rmas\u0131n\u0131n i\u015fletmeniz i\u00e7in \u00f6nemli olmas\u0131n\u0131n nedenlerinden baz\u0131lar\u0131:<\/p>\n\n<ul>\n<li><h3>Yeni \u00fcr\u00fcn ve hizmetleri belirler<\/h3><\/li>\n<\/ul>\n\n<p>Pazar ara\u015ft\u0131rmas\u0131, pazar\u0131n hangi yeni \u00fcr\u00fcn veya hizmetlere ihtiya\u00e7 duydu\u011funu ve bunlar\u0131 nas\u0131l sa\u011flayabilece\u011finizi belirlemenize yard\u0131mc\u0131 olabilir. Belirli bir \u00fcr\u00fcn veya hizmetin geli\u015ftirilmesiyle ilgili temel sorunlar belirlenerek maliyetli geli\u015ftirme hatalar\u0131ndan ka\u00e7\u0131nman\u0131z sa\u011flanabilir.  <\/p>\n\n<p>Ayr\u0131ca, m\u00fc\u015fteriler i\u00e7in hangi fakt\u00f6rlerin en \u00f6nemli oldu\u011funu ve bunlar\u0131 pazara sunmak istedi\u011finiz \u00fcr\u00fcne nas\u0131l uygulayaca\u011f\u0131n\u0131z\u0131 belirlemenize yard\u0131mc\u0131 olur.<\/p>\n\n<ul>\n<li><h3>Potansiyel m\u00fc\u015fterileri belirler<\/h3><\/li>\n<\/ul>\n\n<p>Cinsiyet, ya\u015f, gelir, meslek ve ya\u015fam tarz\u0131 gibi demografik bilgiler m\u00fc\u015fteri taban\u0131n\u0131z\u0131 daha iyi anlaman\u0131za yard\u0131mc\u0131 olabilir. Mevcut m\u00fc\u015fterilerinizin kim oldu\u011funu bilirseniz, gelecekte onlar\u0131 hedefleyebilirsiniz. Yanl\u0131\u015f m\u00fc\u015fteri tipine pazarlama yapmak, \u00fcr\u00fcn performans\u0131n\u0131n d\u00fc\u015f\u00fck olmas\u0131na yol a\u00e7abilir.<\/p>\n\n<ul>\n<li><h3>\u00dcr\u00fcn veya hizmetin uygulanabilirli\u011fini belirler<\/h3><\/li>\n<\/ul>\n\n<p>\u015eirketiniz yeni bir \u00fcr\u00fcn veya hizmet piyasaya s\u00fcrmeyi planl\u0131yorsa, \u00f6ncelikle pazar\u0131n buna haz\u0131r olup olmad\u0131\u011f\u0131n\u0131 belirlemeniz gerekir. \u00dcr\u00fcn iyi kar\u015f\u0131lanacak m\u0131? \u00dcr\u00fcn, ula\u015fmak istedi\u011finiz m\u00fc\u015fteriler taraf\u0131ndan talep ediliyor mu? Uygulanabilir mi ve ba\u015far\u0131 \u015fans\u0131 nedir?<\/p>\n\n<ul>\n<li><h3>\u015eirketinizi rakiplerinizden \u00f6nde tutar<\/h3><\/li>\n<\/ul>\n\n<p>Kar\u015f\u0131la\u015ft\u0131rmal\u0131 \u00e7al\u0131\u015fmalar, rakiplerinizin \u015firketinize k\u0131yasla kaydetti\u011fi ilerlemeyi takip etmek i\u00e7in m\u00fckemmeldir.  <\/p>\n\n<p>E\u011fer sizden \u00e7ok ilerideyseler, bu onlar\u0131n sizden farkl\u0131 olarak ne yapt\u0131klar\u0131n\u0131 \u00f6\u011frenmeniz i\u00e7in m\u00fckemmel bir f\u0131rsatt\u0131r. Rakiplerinizin \u00f6n\u00fcne ge\u00e7menize yard\u0131mc\u0131 olacak i\u015f stratejileri geli\u015ftirilebilir.<\/p>\n\n<ul>\n<li><h3>Riski azalt\u0131r ve karl\u0131l\u0131\u011f\u0131 art\u0131r\u0131r<\/h3><\/li>\n<\/ul>\n\n<p>Bilgi, \u015firketinizin risklerini azaltmaya ve ge\u00e7mi\u015f ve gelecekteki piyasa e\u011filimlerine g\u00f6re hangi risklerin al\u0131nmaya de\u011fer oldu\u011funu belirlemeye yard\u0131mc\u0131 olabilir.  <\/p>\n\n<p>Pazar ara\u015ft\u0131rmas\u0131, pazar\u0131n uygulanabilirli\u011finin belirlenmesine yard\u0131mc\u0131 olarak ba\u015far\u0131s\u0131zl\u0131k riskini azalt\u0131r. M\u00fc\u015fterilerinizin ihtiya\u00e7lar\u0131n\u0131 anlamak da risk azaltma a\u00e7\u0131s\u0131ndan \u00f6nemlidir. G\u00fcn\u00fcn sonunda, riskin azalt\u0131lmas\u0131 k\u00e2rl\u0131l\u0131\u011f\u0131n artmas\u0131na yard\u0131mc\u0131 olur.<\/p>\n\n<ul>\n<li><h3>Mevcut m\u00fc\u015fterileri anlamaya yard\u0131mc\u0131 olur<\/h3><\/li>\n<\/ul>\n\n<p>M\u00fc\u015fterileriniz karma\u015f\u0131kt\u0131r ve daha \u00f6nce ihtiya\u00e7 duyduklar\u0131 \u015fey \u015fu anda ihtiya\u00e7 duyduklar\u0131 \u015fey olmayabilir. Ba\u015far\u0131l\u0131 olmak i\u00e7in m\u00fc\u015fteri taban\u0131n\u0131z\u0131n nabz\u0131n\u0131 s\u00fcrekli olarak izlemelisiniz. Pazar ara\u015ft\u0131rmas\u0131 mevcut m\u00fc\u015fterilerinizi daha iyi anlaman\u0131za yard\u0131mc\u0131 olabilir.  <\/p>\n\n<p>Pazar ara\u015ft\u0131rmas\u0131 ayn\u0131 zamanda m\u00fc\u015fteri memnuniyet d\u00fczeylerinin belirlenmesine de yard\u0131mc\u0131 olur. D\u00fc\u015f\u00fck memnuniyet seviyelerini ke\u015ffederseniz, nedenini bulabilir ve d\u00fczeltebilirsiniz. E\u011fer y\u00fcksekse, nedenini bulabilir ve bu \u015fekilde nas\u0131l tutaca\u011f\u0131n\u0131z\u0131 \u00f6\u011frenebilirsiniz.<\/p>\n\n<ul>\n<li><h3>Ger\u00e7ek\u00e7i hedefler belirlemeye yard\u0131mc\u0131 olur<\/h3><\/li>\n<\/ul>\n\n<p>Pazar\u0131n\u0131z ve m\u00fc\u015fteri taban\u0131n\u0131zla ilgili g\u00fcncel verileri kullanarak ger\u00e7ek\u00e7i hedefler belirleyebilirsiniz. Zaman i\u00e7inde bir b\u00fcy\u00fcme modeli olu\u015fturmak, gelecekte ne bekleyece\u011finizi ve bu b\u00fcy\u00fcmeyi ger\u00e7ekten nas\u0131l geli\u015ftirece\u011finizi bilmenizi sa\u011flar.  <\/p>\n\n<p>Ula\u015f\u0131labilir hedefler belirlemek kaynaklar\u0131 koruyacak, ba\u015flamadan ba\u015far\u0131l\u0131 olacak ve \u015firketiniz i\u00e7in daha iyi uzun vadeli hedefleri ka\u00e7\u0131rmayacaks\u0131n\u0131z.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"how_to_plan_market_research?\">Pazar ara\u015ft\u0131rmas\u0131 nas\u0131l planlan\u0131r?<\/h3>\n\n<p>Etkili pazar ara\u015ft\u0131rmas\u0131, neyi ba\u015farmaya \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131z\u0131 ve hangi bilgilere ihtiya\u00e7 duydu\u011funuzu bilmekle ba\u015flar. Kendin de yapabilirsin.  <\/p>\n\n<p><em>\u00d6rne\u011fin, bir ma\u011faza sat\u0131n almay\u0131 veya kiralamay\u0131 d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z, farkl\u0131 zamanlardaki trafik seviyelerini analiz edebilirsiniz. Ya da potansiyel m\u00fc\u015fterilerinizle konu\u015fabilirsiniz.<\/em><\/p>\n\n<p>Ancak, <strong>iyi i\u015f kararlar\u0131 almak<\/strong> i\u00e7in daha kapsaml\u0131 bir yakla\u015f\u0131ma ihtiyac\u0131n\u0131z olacakt\u0131r.  <\/p>\n\n<p>\u00d6rne\u011fin, bir <a href=\"https:\/\/www.questionpro.com\/blog\/tr\/pazar-arastirmasi-tanim-turler-ve-ornekler\/\">pazar ara\u015ft\u0131r<\/a>mas\u0131 yap\u0131yorsan\u0131z, bir anket tasarlamak, g\u00f6r\u00fcn\u00fcm\u00fc ve hissi \u00f6zelle\u015ftirmek ve raporlar olu\u015fturmak i\u00e7in anket yaz\u0131l\u0131m\u0131na ihtiyac\u0131n\u0131z olacakt\u0131r. Arac\u0131 di\u011fer CRM ve pazarlama otomasyon yaz\u0131l\u0131mlar\u0131yla da entegre etmek isteyebilirsiniz.  <\/p>\n\n<p>Anket yaz\u0131l\u0131m\u0131, sonu\u00e7lar\u0131 standart formatlarda d\u0131\u015fa aktarman\u0131za veya raporlar\u0131 ba\u015fkalar\u0131yla payla\u015fman\u0131za olanak tan\u0131yabilir. Ayr\u0131ca birden fazla dilde <a href=\"https:\/\/www.questionpro.com\/blog\/tr\/cevrimici-anketler-nedir-avantajlari-ve-ornekleri\/\">\u00e7evrimi\u00e7i anketler<\/a> olu\u015fturabilir ve kat\u0131l\u0131mc\u0131lar\u0131n\u0131z\u0131n istedikleri dili se\u00e7melerine izin verebilirsiniz.<\/p>\n\n<p>Pazar ara\u015ft\u0131rmas\u0131 planlaman\u0131n en \u00f6nemli y\u00f6nlerinden biri do\u011fru sorular\u0131 sormakt\u0131r. Anketi anlaml\u0131 ve y\u00fcksek kaliteli veri toplayacak \u015fekilde tasarlay\u0131n.<\/p>\n\n<p>Bunun nas\u0131l yap\u0131laca\u011f\u0131 hakk\u0131nda daha fazla bilgi edinmek istiyorsan\u0131z, makalemizi \u00f6neririz: <a href=\"https:\/\/www.questionpro.com\/blog\/how-to-write-a-market-research-plan\/\">Pazar Ara\u015ft\u0131rma Plan\u0131 Nas\u0131l Yaz\u0131l\u0131r?<\/a><\/p>\n\n<h3 class=\"wp-block-heading\" id=\"how_questionPro_helps_in_market_research?\">QuestionPro pazar ara\u015ft\u0131rmas\u0131na nas\u0131l yard\u0131mc\u0131 olur?<\/h3>\n\n<p>QuestionPro, i\u015fletmelere \u00e7e\u015fitli pazar ara\u015ft\u0131rmalar\u0131 y\u00fcr\u00fctmede yard\u0131mc\u0131 olan bir pazar ara\u015ft\u0131rma yaz\u0131l\u0131m\u0131 platformudur. Anket ve di\u011fer ara\u015ft\u0131rma y\u00f6ntemlerini olu\u015fturmak, da\u011f\u0131tmak ve analiz etmek i\u00e7in ara\u00e7lara sahiptir. QuestionPro, kurulu\u015flara pazar ara\u015ft\u0131rmalar\u0131nda \u00e7e\u015fitli \u015fekillerde yard\u0131mc\u0131 olabilir:<\/p>\n\n<p><strong>Anketler:<\/strong> QuestionPro, kurulu\u015flar\u0131n kendi anketlerini olu\u015fturmalar\u0131na, sorular eklemelerine ve \u00e7oktan se\u00e7meli, a\u00e7\u0131k u\u00e7lu ve derecelendirme \u00f6l\u00e7ekleri gibi \u00e7e\u015fitli soru t\u00fcrleri aras\u0131ndan se\u00e7im yapmalar\u0131na olanak tan\u0131yan eksiksiz bir anket olu\u015fturucuya sahiptir.<\/p>\n\n<p><strong>Veri toplama:<\/strong> QuestionPro, kurulu\u015flar\u0131n \u00e7evrimi\u00e7i anketler, e-posta, web a\u00e7\u0131l\u0131r pencereleri ve mobil cihazlar arac\u0131l\u0131\u011f\u0131yla veri toplamas\u0131na olanak tan\u0131r. Ayr\u0131ca panel \u00f6rnekleme, rastgele \u00f6rnekleme ve hedefli \u00f6rnekleme dahil olmak \u00fczere \u00e7e\u015fitli veri toplama y\u00f6ntemleri sunar.<\/p>\n\n<p><strong>Veri analizi:<\/strong> QuestionPro, kurulu\u015flar\u0131n verilerinden i\u00e7g\u00f6r\u00fc elde etmelerine yard\u0131mc\u0131 olmak i\u00e7in \u00e7apraz tablolama, tan\u0131mlay\u0131c\u0131 istatistikler ve \u00e7\u0131kar\u0131msal istatistikler gibi \u00e7e\u015fitli veri analizi ara\u00e7lar\u0131 sunar.<\/p>\n\n<p><strong>Ger\u00e7ek zamanl\u0131 veri raporlama:<\/strong> QuestionPro, ger\u00e7ek zamanl\u0131 veri raporlamas\u0131 sa\u011flayarak kurulu\u015flar\u0131n ara\u015ft\u0131rmalar\u0131n\u0131n ilerleyi\u015fini ger\u00e7ek zamanl\u0131 olarak izlemelerine ve gerekti\u011finde anket tasar\u0131mlar\u0131nda de\u011fi\u015fiklikler yapmalar\u0131na olanak tan\u0131r.<\/p>\n\n<p><strong>Di\u011fer ara\u00e7larla entegrasyon:<\/strong> QuestionPro, kurulu\u015flara pazar ara\u015ft\u0131rmas\u0131 verilerinin kapsaml\u0131 bir g\u00f6r\u00fcn\u00fcm\u00fcn\u00fc sa\u011flamak i\u00e7in Google Analytics, Salesforce ve Zapier dahil olmak \u00fczere \u00e7e\u015fitli di\u011fer ara\u00e7larla entegre olur.<\/p>\n\n<p>QuestionPro, i\u015fletmelere pazar ara\u015ft\u0131rmas\u0131 yapmak ve hedef kitleleri, rakipleri ve sekt\u00f6r trendleri hakk\u0131nda de\u011ferli bilgiler edinmek i\u00e7in kapsaml\u0131 bir platform sunar. \u0130\u015fletmelerin veri odakl\u0131 i\u00e7g\u00f6r\u00fclere dayal\u0131 bilin\u00e7li kararlar almas\u0131n\u0131 sa\u011flar.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\">Sonu\u00e7<\/h2>\n\n<p>Pazar ara\u015ft\u0131rmas\u0131 iyi yap\u0131land\u0131r\u0131lm\u0131\u015f, \u00f6zl\u00fc olmal\u0131 ve kurulu\u015fun bilin\u00e7li kararlar almas\u0131na yard\u0131mc\u0131 olacak faydal\u0131 bilgiler sa\u011flamal\u0131d\u0131r. Ayr\u0131ca, gelecekteki ara\u015ft\u0131rmalar i\u00e7in bir ba\u015flang\u0131\u00e7 noktas\u0131 olarak hizmet etmeli ve kurulu\u015flar\u0131n i\u015f stratejilerinde iyile\u015ftirme alanlar\u0131n\u0131 belirlemelerine yard\u0131mc\u0131 olmal\u0131d\u0131r.<\/p>\n\n<p>Pazar ara\u015ft\u0131rmas\u0131, ara\u015ft\u0131rma bulgular\u0131n\u0131 ve i\u00e7g\u00f6r\u00fcleri \u00f6zetleyen \u00f6nemli bir bile\u015fendir. Size pazar\u0131n ve e\u011filimlerinin, t\u00fcketici davran\u0131\u015flar\u0131n\u0131n ve genel rekabet ortam\u0131n\u0131n net bir resmini sunar.<\/p>\n\n<p>\u00c7evrimi\u00e7i anket ara\u015ft\u0131rmas\u0131 yapmakla ilgileniyorsan\u0131z, QuestionPro size yard\u0131mc\u0131 olabilir. Bir demo talep edin ve anket yaz\u0131l\u0131m\u0131m\u0131z\u0131n nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 ve bir sonraki pazar ara\u015ft\u0131rman\u0131zda kullanman\u0131n avantajlar\u0131n\u0131 \u00f6\u011frenin. Bug\u00fcn ba\u015flay\u0131n!<\/p>\n\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/research-edition-survey-software\/\" target=\"_blank\" rel=\"noopener\">\n  <button>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/button>\n<\/a>       <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1053&#038;sourceRef=blog\" target=\"_blank\" rel=\"noopener\">\n  <button>\u00dcCRETS\u0130Z DENEME<\/button>\n<\/a><\/p>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pazar ara\u015ft\u0131rmas\u0131 ba\u015far\u0131l\u0131 bir pazarlama stratejisi geli\u015ftirmenize yard\u0131mc\u0131 olacakt\u0131r. Bilin\u00e7li kararlar almak isteyen kurulu\u015flar i\u00e7in pazar ara\u015ft\u0131rmas\u0131n\u0131n bu kadar \u00f6nemli [&hellip;]<\/p>\n","protected":false},"author":86,"featured_media":778832,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1127,1114],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pazar Ara\u015ft\u0131rmas\u0131n\u0131n \u00d6nemi + T\u00fcrleri ve Nas\u0131l Planlanaca\u011f\u0131.<\/title>\n<meta name=\"description\" content=\"Pazar ara\u015ft\u0131rmas\u0131n\u0131n \u00f6nemi, potansiyel m\u00fc\u015fterileri ve onlar\u0131n tercihlerini anlama kabiliyetinden kaynaklanmaktad\u0131r. En iyi sonu\u00e7lar\u0131 almak i\u00e7in nas\u0131l planlayaca\u011f\u0131n\u0131z\u0131 \u00f6\u011frenin.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/tr\/pazar-arastirmasinin-onemi-turleri-ve-nasil-planlanacagi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pazar Ara\u015ft\u0131rmas\u0131n\u0131n \u00d6nemi + T\u00fcrleri ve Nas\u0131l Planlanaca\u011f\u0131.\" \/>\n<meta property=\"og:description\" content=\"Pazar ara\u015ft\u0131rmas\u0131n\u0131n \u00f6nemi, potansiyel m\u00fc\u015fterileri ve onlar\u0131n tercihlerini anlama kabiliyetinden kaynaklanmaktad\u0131r. En iyi sonu\u00e7lar\u0131 almak i\u00e7in nas\u0131l planlayaca\u011f\u0131n\u0131z\u0131 \u00f6\u011frenin.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/tr\/pazar-arastirmasinin-onemi-turleri-ve-nasil-planlanacagi\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-19T04:21:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-26T04:35:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2021\/02\/importance-of-market-research-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2100\" \/>\n\t<meta property=\"og:image:height\" content=\"1254\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Adi Bhat\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adi Bhat\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/pazar-arastirmasinin-onemi-turleri-ve-nasil-planlanacagi\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/pazar-arastirmasinin-onemi-turleri-ve-nasil-planlanacagi\/\"},\"author\":{\"name\":\"Adi Bhat\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/6240dce6e1901b1a6c7f3dbd3e22567f\"},\"headline\":\"Pazar Ara\u015ft\u0131rmas\u0131n\u0131n \u00d6nemi + T\u00fcrleri ve Nas\u0131l Planlanaca\u011f\u0131.\",\"datePublished\":\"2021-02-19T04:21:47+00:00\",\"dateModified\":\"2023-05-26T04:35:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/pazar-arastirmasinin-onemi-turleri-ve-nasil-planlanacagi\/\"},\"wordCount\":1916,\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#organization\"},\"articleSection\":[\"Anketler\",\"Pazar Ara\u015ft\u0131rmas\u0131\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/pazar-arastirmasinin-onemi-turleri-ve-nasil-planlanacagi\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/tr\/pazar-arastirmasinin-onemi-turleri-ve-nasil-planlanacagi\/\",\"name\":\"Pazar Ara\u015ft\u0131rmas\u0131n\u0131n \u00d6nemi + T\u00fcrleri ve Nas\u0131l Planlanaca\u011f\u0131.\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#website\"},\"datePublished\":\"2021-02-19T04:21:47+00:00\",\"dateModified\":\"2023-05-26T04:35:07+00:00\",\"description\":\"Pazar ara\u015ft\u0131rmas\u0131n\u0131n \u00f6nemi, potansiyel m\u00fc\u015fterileri ve onlar\u0131n tercihlerini anlama kabiliyetinden kaynaklanmaktad\u0131r. 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