{"id":794287,"date":"2018-07-30T06:20:35","date_gmt":"2018-07-30T06:20:35","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/viral-katsayi-tanimi-hesaplanmasi-ve-onemi\/"},"modified":"2018-07-30T06:20:35","modified_gmt":"2018-07-30T06:20:35","slug":"viral-katsayi-tanimi-hesaplanmasi-ve-onemi","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/viral-katsayi-tanimi-hesaplanmasi-ve-onemi\/","title":{"rendered":"Viral Katsay\u0131: Tan\u0131m\u0131, Hesaplanmas\u0131 ve \u00d6nemi"},"content":{"rendered":"<h2><img decoding=\"async\" class=\"alignnone size-full wp-image-60343\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/07\/52-Viral-Coefficient.jpg\" alt=\"Viral Katsay\u0131\" width=\"992\" height=\"594\"><\/h2>\n<h2><b>Viral Katsay\u0131: Tan\u0131m  <\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Viral Katsay\u0131, mevcut bir t\u00fcketici taraf\u0131ndan \u00fcretilen yeni t\u00fcketici veya m\u00fc\u015fteri say\u0131s\u0131 olarak tan\u0131mlan\u0131r.<\/span><a href=\"https:\/\/www.questionpro.com\/customer-satisfaction.html\"><br \/>\n  <span style=\"font-weight: 400;\"> memnun m\u00fc\u015fteri\u0307<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">. Terimden de anla\u015f\u0131laca\u011f\u0131 \u00fczere, bu metrik \u00fcstel y\u00f6nlendirme d\u00f6ng\u00fcs\u00fcn\u00fc hesaplar. Bu olgu, kurulu\u015fun b\u00fcy\u00fcmesine yard\u0131mc\u0131 olan &#8220;viralite&#8221; olarak adland\u0131r\u0131l\u0131r. Viralite, mevcut bir m\u00fc\u015fterinin arkada\u015flar\u0131n\u0131, ailesini veya meslekta\u015flar\u0131n\u0131 bir \u015firkete veya markaya y\u00f6nlendirmesi halinde ald\u0131\u011f\u0131 k\u00f6kle\u015fmi\u015f te\u015fviklerdir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Varsay\u0131msal olarak, A ve B olmak \u00fczere iki giyim markas\u0131 oldu\u011funu d\u00fc\u015f\u00fcn\u00fcn. Bu markalar\u0131n her ikisi de ayn\u0131 zamanda piyasaya s\u00fcr\u00fclm\u00fc\u015ft\u00fcr ve her ikisi de \u00e7e\u015fitli giyim tasar\u0131mlar\u0131yla ilgilenmektedir. Birka\u00e7 ay i\u00e7inde B markas\u0131 son derece iyi performans g\u00f6stermeye ba\u015flarken A markas\u0131 zorlanmaya devam etti. Burada dikkat edilmesi gereken nokta, her iki markan\u0131n da kalite, tasar\u0131m, fiyatland\u0131rma, showroom konumu ve di\u011fer benzer fakt\u00f6rlerinin ayn\u0131 olmas\u0131d\u0131r.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ancak, B markas\u0131 A markas\u0131ndan daha fazla say\u0131da t\u00fcketiciye sahiptir. B markas\u0131n\u0131n A markas\u0131ndan daha iyi performans g\u00f6stermesine yard\u0131mc\u0131 olan \u015fey viral katsay\u0131 veya viralitedir. Pazarlaman\u0131n pek \u00e7ok \u015fekli var.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6rne\u011fin sosyal medyay\u0131 d\u00fc\u015f\u00fcn\u00fcn, tweet atabilirsiniz, mesajlar\u0131n\u0131z\u0131 LinkedIn ve Facebook&#8217;ta yay\u0131nlayabilirsiniz, ayr\u0131ca reklam i\u00e7in Adwords&#8217;\u00fc kullanabilir, bloglar yazabilirsiniz vb. Bu liste neredeyse sonsuzdur. Bununla birlikte, bir y\u00f6ntem vard\u0131r  <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/what-is-market-research\/\"><br \/>\n  <span style=\"font-weight: 400;\">pazar ara\u015ft\u0131rmas\u0131<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> Baz\u0131lar\u0131n\u0131n eski usul olarak adland\u0131rabilece\u011fi bu y\u00f6ntem, insanlar\u0131n markan\u0131za bak\u0131\u015f\u0131nda \u00f6nemli bir fark yarat\u0131r ve bu da &#8220;a\u011f\u0131zdan a\u011f\u0131za ileti\u015fim &#8220;dir. <\/span> <\/p>\n<p><span style=\"font-weight: 400;\">\u0130\u015fte bu noktada t\u00fcketiciler markan\u0131z\u0131 farkl\u0131 g\u00f6rmeye ba\u015flar. Mevcut bir m\u00fc\u015fterinin markan\u0131z\u0131 ailesine, arkada\u015flar\u0131na veya meslekta\u015flar\u0131na tavsiye etmesi harikalar yarat\u0131yor! Yeni \u00e7a\u011f ve geleneksel pazarlaman\u0131n do\u011fru kombinasyonuna sahip olduklar\u0131nda bir i\u015fletmenin tan\u0131k olaca\u011f\u0131 \u00fcstel b\u00fcy\u00fcmeyi hayal edin.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130\u015fte viral katsay\u0131n\u0131n \u00f6nemi budur. Bu blogda, viral katsay\u0131n\u0131n nas\u0131l hesaplanaca\u011f\u0131, \u00f6neminin ne oldu\u011fu ve viral katsay\u0131n\u0131n avantaj ve dezavantajlar\u0131n\u0131n neler oldu\u011fu hakk\u0131nda daha fazla bilgi edineceksiniz. Ancak, \u00f6nce viral katsay\u0131n\u0131n nas\u0131l hesaplanaca\u011f\u0131n\u0131 anlayal\u0131m.  <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Daha fazla bilgi edinin: <\/span><a href=\"https:\/\/www.questionpro.com\/features\/net-promoter-score.html\"><br \/>\n  <span style=\"font-weight: 400;\">Net Tavsiye Skoru (NPS) hakk\u0131nda eksiksiz bir k\u0131lavuz<\/span><br \/>\n<\/a><\/p>\n<h3><b>Viral Katsay\u0131 Nas\u0131l Hesaplan\u0131r?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Herhangi bir i\u015f genellikle sa\u011flam rakamlarla \u00e7al\u0131\u015f\u0131r ve buna ba\u011fl\u0131d\u0131r. Hipotezler yaln\u0131zca stratejilerin olu\u015fturulmas\u0131 gerekti\u011finde i\u015fe yarar. \u0130ster sat\u0131\u015f, ister pazarlama, hatta \u00fcretim olsun, say\u0131lar \u00f6nemlidir ve bu nedenle ger\u00e7eklerin say\u0131lar \u015feklinde temsil edilmesi \u00f6nemlidir. A\u015fa\u011f\u0131daki ad\u0131mlar\u0131 kullanarak i\u015fletmeniz i\u00e7in viral katsay\u0131y\u0131 nas\u0131l hesaplayaca\u011f\u0131n\u0131z\u0131 anlayal\u0131m:  <\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">  Mevcut m\u00fc\u015fteri say\u0131n\u0131z\u0131 ele alal\u0131m, diyelim ki <strong>10000<\/strong> olsun.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">  Bu say\u0131y\u0131 mevcut m\u00fc\u015fterilerinizin arkada\u015flar\u0131na, ailelerine ve hatta i\u015f arkada\u015flar\u0131na g\u00f6nderdi\u011fi davetiye say\u0131s\u0131yla \u00e7arp\u0131n. \u0130\u015fletmeniz \u00e7evrimi\u00e7i ise bu say\u0131y\u0131 elde etmek sorun olmayacakt\u0131r, ancak i\u015fletmeniz \u00e7evrimd\u0131\u015f\u0131 \u00e7al\u0131\u015f\u0131yorsa, gerekli istatistikleri elde etmek i\u00e7in biraz ara\u015ft\u0131rma yapman\u0131z gerekecektir. Diyelim ki davetlilerin say\u0131s\u0131 <strong>1500<\/strong> olsun.  <\/span><\/li>\n<li><span style=\"font-weight: 400;\">  Ard\u0131ndan, m\u00fc\u015fterilerinize d\u00f6n\u00fc\u015fen bu davetlerin y\u00fczdesini bulman\u0131z gerekecektir. Yeni m\u00fc\u015fteriniz olan bu davetlilerin y\u00fczdesini bulun. Diyelim ki bu<strong> %10<\/strong>.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">  Yani, <strong>10.000<\/strong> t\u00fcketiciniz <strong>15<\/strong> &#8216;er davetiye bile g\u00f6ndermi\u015f olsa, bu <strong>150<\/strong>.000 davetiye eder. Yani <strong>150.000<\/strong> &#8216;in <strong>%10<\/strong> &#8216;u yeni m\u00fc\u015fteriniz olur, bu da <strong>15.000 <\/strong> eder.  <\/span><\/li>\n<li><span style=\"font-weight: 400;\">  Yani teknik olarak 15.000 yeni m\u00fc\u015fteri kazand\u0131n\u0131z. Bu da i\u015fletmeniz i\u00e7in toplamda <strong>25.000<\/strong> m\u00fc\u015fteri yapar.  <\/span><\/li>\n<li><span style=\"font-weight: 400;\">  Elde edilen yeni t\u00fcketici say\u0131s\u0131n\u0131 mevcut t\u00fcketici say\u0131s\u0131na b\u00f6ld\u00fc\u011f\u00fcn\u00fczde viral katsay\u0131y\u0131 hesaplam\u0131\u015f olursunuz. Yani, bu durumda, \u00f6yle olacak:  <\/span><b>15000\/1000 = 1.5<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Yani \u015fu anki viral katsay\u0131n\u0131z<\/span><b> 1.5<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Viral katsay\u0131 hesaplan\u0131rken iki \u00f6nemli husus vard\u0131r:<\/span><\/p>\n<p><b>Edinme<\/b><span style=\"font-weight: 400;\">&#8211; Yukar\u0131daki hesaplamalarda rakamlar\u0131n \u00f6nemli bir rol oynad\u0131\u011f\u0131n\u0131 l\u00fctfen unutmay\u0131n. Bu, m\u00fc\u015fterinize d\u00f6n\u00fc\u015fen ger\u00e7ek ki\u015fi say\u0131s\u0131d\u0131r. M\u00fc\u015fterilerinizin her biri 200 davetiye g\u00f6nderir ancak hi\u00e7biri kat\u0131lmazsa viral katsay\u0131n\u0131z 0 olur. Bu y\u00fczden sat\u0131n alma say\u0131s\u0131 konusunda dikkatli olun.  <\/span><\/p>\n<p><b>Ger\u00e7ek\u00e7i rakamlar<\/b><span style=\"font-weight: 400;\">&#8211; Bir m\u00fc\u015fterinin arkada\u015flar\u0131n\u0131 tekrar tekrar davet etmesi pek olas\u0131 de\u011fildir. \u015eimdiki zamanda ya\u015faman\u0131z ve ger\u00e7ek zamanl\u0131 say\u0131lar \u00fczerinde \u00e7al\u0131\u015fman\u0131z tavsiye edilir.  <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Daha fazla bilgi edinin: <\/span><a href=\"https:\/\/www.questionpro.com\/features\/net-promoter-score.html\"><br \/>\n  <span style=\"font-weight: 400;\">M\u00fc\u015fteri De\u011feri ve Net Tavsiye Skoru <\/span><br \/>\n<\/a> <\/p>\n<h3><b>Viral Katsay\u0131n\u0131n \u00d6nemi Nedir?<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0130nternet g\u00fc\u00e7l\u00fc bir a\u011fd\u0131r ve yeni ve hevesli \u015firketler i\u00e7in burada bir dizi f\u0131rsat yakalanabilir. \u0130nternet arac\u0131l\u0131\u011f\u0131yla, i\u00e7eri\u011fi web&#8217;e koyman\u0131n nispeten d\u00fc\u015f\u00fck bir maliyetiyle a\u00e7\u0131k ileti\u015fim kolayla\u015f\u0131r ve ayn\u0131 zamanda yerel ve k\u00fcresel m\u00fc\u015fterilerinizle ileti\u015fim kurman\u0131n en g\u00fc\u00e7l\u00fc yollar\u0131ndan biridir ve bunun tersi de ge\u00e7erlidir.  <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Facebook, Twitter, LinkedIn gibi sosyal medya platformlar\u0131n\u0131n ve Instagram ve Tumblr gibi di\u011fer benzer platformlar\u0131n dinamik b\u00fcy\u00fcmesi, pozitif bir viral katsay\u0131ya sahip olmalar\u0131na ve mevcut m\u00fc\u015fterilerin belirli bir markan\u0131n \u00fcr\u00fcnlerini kullan\u0131p kullan\u0131m hikayelerini arkada\u015flar\u0131 ve aileleriyle payla\u015ft\u0131klar\u0131nda yararlan\u0131lan a\u011f etkilerine ba\u011flanabilir.  <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Yukar\u0131daki \u00f6rnekten de anla\u015f\u0131laca\u011f\u0131 \u00fczere, bir i\u015fletmenin odak noktas\u0131 viral katsay\u0131s\u0131n\u0131 s\u00fcrekli olarak iyile\u015ftirmek olmal\u0131d\u0131r; bu da \u00fcr\u00fcn\u00fcn\u00fcz\u00fc ve yeni m\u00fc\u015fteriler edinme becerinizi b\u00fcy\u00fck \u00f6l\u00e7\u00fcde geli\u015ftirecektir. \u015eirketler nadiren \u00fcr\u00fcn eksikli\u011fi nedeniyle iflas eder, bir i\u015fletmeyi \u00f6ld\u00fcren m\u00fc\u015fteri eksikli\u011fidir, daha do\u011frusu yeni m\u00fc\u015fteriler edinmek i\u00e7in dinamik bir stratejinin olmamas\u0131d\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pozitif bir viral katsay\u0131ya sahip olmak, bir i\u015fletmenin s\u00fcrekli olarak yeni m\u00fc\u015fteriler edindi\u011fi ve katlanarak b\u00fcy\u00fcd\u00fc\u011f\u00fc anlam\u0131na gelir.  <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/acquire-reliable-customer-feedback\/\"><span style=\"font-weight: 400;\">M\u00fc\u015fteri kazan\u0131m\u0131<\/span><\/a><span style=\"font-weight: 400;\">  zor bir g\u00f6rev olabilir, ancak \u00fcr\u00fcn stratejinize odaklanarak ve viral katsay\u0131n\u0131z\u0131 geli\u015ftirerek i\u015fletmenize b\u00fcy\u00fcme ve ba\u015far\u0131l\u0131 olma konusunda daha iyi bir f\u0131rsat verebilirsiniz.  <\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Daha fazla bilgi edinin: <\/span><a href=\"https:\/\/www.questionpro.com\/survey-templates\/product-surveys\/\"><br \/>\n  <span style=\"font-weight: 400;\">50+ \u00dcCRETS\u0130Z \u00dcr\u00fcn Anketi<\/span><br \/>\n<\/a><\/p>\n<h3><b>Viral Katsay\u0131n\u0131n Avantajlar\u0131<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pozitif bir viral katsay\u0131, bir kurulu\u015fun \u00fcstel b\u00fcy\u00fcmesinin ve y\u00f6r\u00fcngesinin iyi bir g\u00f6stergesidir. Bu metrik, iyi bir \u00fcr\u00fcn\u00fcn kendisinin sonucudur. E\u011fer bir \u00fcr\u00fcn iyiyse, olumlu yorumlar alacakt\u0131r. Dolay\u0131s\u0131yla viraliteyi iyile\u015ftirmek \u00fcr\u00fcn\u00fc iyile\u015ftirmekle ba\u015flar.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">En viral \u00fcr\u00fcnler, sadece interneti \u015fa\u015f\u0131rtmakla kalmay\u0131p ayn\u0131 zamanda kullan\u0131c\u0131lardan harika yorumlar alan \u00fcr\u00fcnlerdir. Pozitif bir viral katsay\u0131, pazarlamac\u0131lar\u0131n a\u011f\u0131zdan a\u011f\u0131za b\u00fcy\u00fcmeyi \u00f6l\u00e7meleri ve tahmin etmeleri i\u00e7in iyi bir yoldur.  <\/span><\/li>\n<\/ul>\n<h3><b>Viral Katsay\u0131n\u0131n Dezavantajlar\u0131<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Viral katsay\u0131 kendi kendine de\u011fi\u015fmeyecek bir metriktir. Pozitif bir viral katsay\u0131 yaln\u0131zca \u00fcr\u00fcne ba\u011fl\u0131d\u0131r. \u00dcr\u00fcn ne kadar iyi olursa viral katsay\u0131s\u0131 da o kadar y\u00fcksek olacakt\u0131r.  <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pozitif bir viral katsay\u0131 ancak viral d\u00f6ng\u00fc s\u00fcresi k\u0131saysa elde edilebilir. Bu, m\u00fc\u015fterilerin ailelerini\/arkada\u015flar\u0131n\u0131 davet etmeleri ve bu tavsiyelerin yeni m\u00fc\u015fterilere d\u00f6n\u00fc\u015fmesi i\u00e7in ge\u00e7en s\u00fcrenin k\u0131sa ve h\u0131zl\u0131 olmas\u0131 gerekti\u011fi anlam\u0131na gelir. Viral d\u00f6ng\u00fc ne kadar k\u0131sa olursa, \u015firket o kadar \u00e7abuk b\u00fcy\u00fcr.  <\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\">Daha fazla bilgi edinin: Pazar Ara\u015ft\u0131rmas\u0131 Nedir?<\/p>\n<p>Ayr\u0131ca Okuyun: <a href=\"https:\/\/www.questionpro.com\/blog\/customer-lifetime-value-clv\/\">M\u00fc\u015fteri Ya\u015fam Boyu De\u011feri (CLV)<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Viral Katsay\u0131: Tan\u0131m Viral Katsay\u0131, mevcut bir t\u00fcketici taraf\u0131ndan \u00fcretilen yeni t\u00fcketici veya m\u00fc\u015fteri say\u0131s\u0131 olarak tan\u0131mlan\u0131r. memnun m\u00fc\u015fteri\u0307 . [&hellip;]<\/p>\n","protected":false},"author":86,"featured_media":617701,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1114],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Viral Katsay\u0131: Tan\u0131m\u0131, Hesaplanmas\u0131 ve \u00d6nemi | QuestionPro<\/title>\n<meta name=\"description\" content=\"Viral Katsay\u0131, mevcut bir t\u00fcketicinin yaratt\u0131\u011f\u0131 yeni t\u00fcketici veya m\u00fc\u015fteri say\u0131s\u0131 olarak tan\u0131mlan\u0131r. Terimden de anla\u015f\u0131laca\u011f\u0131 \u00fczere, bu metrik \u00fcstel y\u00f6nlendirme d\u00f6ng\u00fcs\u00fcn\u00fc hesaplar. Bu olgu, kurulu\u015fun b\u00fcy\u00fcmesine yard\u0131mc\u0131 olan viralite olarak adland\u0131r\u0131l\u0131r. Bu blogda viral katsay\u0131n\u0131n nas\u0131l hesaplanaca\u011f\u0131n\u0131, pozitif bir viral katsay\u0131ya sahip olman\u0131n neden \u00f6nemli oldu\u011funu ve bunun avantaj ve dezavantajlar\u0131n\u0131 ayr\u0131nt\u0131l\u0131 olarak okuyacaks\u0131n\u0131z.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/tr\/viral-katsayi-tanimi-hesaplanmasi-ve-onemi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Viral Katsay\u0131: Tan\u0131m\u0131, Hesaplanmas\u0131 ve \u00d6nemi | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"Viral Katsay\u0131, mevcut bir t\u00fcketicinin yaratt\u0131\u011f\u0131 yeni t\u00fcketici veya m\u00fc\u015fteri say\u0131s\u0131 olarak tan\u0131mlan\u0131r. Terimden de anla\u015f\u0131laca\u011f\u0131 \u00fczere, bu metrik \u00fcstel y\u00f6nlendirme d\u00f6ng\u00fcs\u00fcn\u00fc hesaplar. Bu olgu, kurulu\u015fun b\u00fcy\u00fcmesine yard\u0131mc\u0131 olan viralite olarak adland\u0131r\u0131l\u0131r. 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