{"id":794700,"date":"2023-01-08T11:00:00","date_gmt":"2023-01-08T11:00:00","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/uluslararasi-pazar-arastirmasi-adimlar-ve-yontemler\/"},"modified":"2023-05-29T18:23:04","modified_gmt":"2023-05-29T18:23:04","slug":"uluslararasi-pazar-arastirmasi-adimlar-ve-yontemler","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/uluslararasi-pazar-arastirmasi-adimlar-ve-yontemler\/","title":{"rendered":"Uluslararas\u0131 Pazar Ara\u015ft\u0131rmas\u0131: Ad\u0131mlar ve Y\u00f6ntemler"},"content":{"rendered":"\n

Uluslararas\u0131 pazarlama y\u00f6neticileri taraf\u0131ndan al\u0131nan temel kararlar, tek bir \u00fclkede \u00e7al\u0131\u015fanlar taraf\u0131ndan al\u0131nan kararlarla ayn\u0131d\u0131r.<\/p>\n\n

Bu se\u00e7imleri do\u011fal olarak daha karma\u015f\u0131k bir ortamda yaparlar. Pazarlama kararlar\u0131na benzer \u015fekilde, bir pazar \u00e7al\u0131\u015fmas\u0131n\u0131n temel amac\u0131 veya metodolojisi a\u00e7\u0131s\u0131ndan yerel ve k\u00fcresel \u00e7al\u0131\u015fmalar aras\u0131nda bir ayr\u0131m yoktur.<\/p>\n\n

Ancak ayn\u0131 se\u00e7ime giderek daha fazla ulus kat\u0131ld\u0131\u011f\u0131nda, s\u00fcre\u00e7 neredeyse katlanarak daha karma\u015f\u0131k hale gelir. Pazarlama \u00e7al\u0131\u015fmalar\u0131nda kullan\u0131lan y\u00f6ntem ve uygulamalar art\u0131k d\u00fcnya \u00e7ap\u0131nda yayg\u0131nla\u015fm\u0131\u015ft\u0131r.<\/p>\n\n

Bu blogda uluslararas\u0131 pazar ara\u015ft\u0131rmas\u0131, ad\u0131mlar\u0131 ve y\u00f6ntemleri ele al\u0131nacakt\u0131r.<\/p>\n\n

Uluslararas\u0131 pazar ara\u015ft\u0131rmas\u0131 nedir?<\/h2>\n\n

Uluslararas\u0131 pazar ara\u015ft\u0131rmas\u0131, ba\u015far\u0131l\u0131 bir ihracat stratejisinin hayati bir par\u00e7as\u0131d\u0131r. \u00dcr\u00fcn\u00fcn\u00fcze y\u00f6nelik talebi ve belirli bir ihracat destinasyonuyla ilgili hususlar\u0131 incelemek ve de\u011ferlendirmek \u00e7ok \u00f6nemlidir.<\/p>\n\n

Veriler, \u015firketinizin ihracat plan\u0131ndan hem zaman hem de para a\u00e7\u0131s\u0131ndan en iyi \u015fekilde yararlanmas\u0131na yard\u0131mc\u0131 olacakt\u0131r. Do\u011fru kaynaklar, pazar yerlerini kar\u015f\u0131la\u015ft\u0131rman\u0131zda ve en iyilerini hedeflemenizde size yard\u0131mc\u0131 olabilir.<\/p>\n\n

Uluslararas\u0131 pazar ara\u015ft\u0131rmas\u0131n\u0131n ad\u0131mlar\u0131 ve y\u00f6ntemleri<\/h2>\n\n

Uluslararas\u0131 pazar \u00e7al\u0131\u015fmas\u0131, t\u0131pk\u0131 yerel pazar \u00e7al\u0131\u015fmas\u0131 gibi, birka\u00e7 ad\u0131mdan olu\u015fur. Bununla birlikte, Uluslararas\u0131 pazar ara\u015ft\u0131rmas\u0131 s\u00fcrecinin, \u00fclkeler aras\u0131nda siyasi, yasal, ekonomik, sosyal ve k\u00fclt\u00fcrel farkl\u0131l\u0131klardan kaynaklanan ulusal farkl\u0131l\u0131klar ve bu farkl\u0131l\u0131klar nedeniyle \u00e7al\u0131\u015fma sonu\u00e7lar\u0131n\u0131n kar\u015f\u0131la\u015ft\u0131r\u0131labilirli\u011fi gibi baz\u0131 tuhafl\u0131klar\u0131 vard\u0131r.<\/p>\n\n

Ad\u0131m – 1: \u00c7al\u0131\u015fma probleminin tan\u0131mlanmas\u0131<\/h3>\n\n

Bir \u00e7al\u0131\u015fman\u0131n y\u00fcr\u00fct\u00fclmesindeki en \u00f6nemli ad\u0131m problemin tan\u0131mlanmas\u0131d\u0131r. Bilgi y\u00f6netimi ihtiya\u00e7lar\u0131n\u0131n belirlenmesi, \u00e7al\u0131\u015fma probleminin tan\u0131mlanmas\u0131n\u0131 gerektirir. Sorun tan\u0131mlanmad\u0131\u011f\u0131 takdirde, \u00e7al\u0131\u015fma s\u00fcreci sonu\u00e7lar\u0131n\u0131n yard\u0131mc\u0131 olmas\u0131 pek olas\u0131 de\u011fildir.<\/p>\n\n

Ad\u0131m – 2: Bilgi De\u011ferinin Tahmin Edilmesi<\/h3>\n\n

Bilgi ancak kararlar\u0131 daha iyi hale getirdi\u011finde bir de\u011fer ta\u015f\u0131r. Bilginin de\u011feri \u015fu \u015fekilde artar;<\/p>\n\n