{"id":794702,"date":"2022-10-24T11:00:38","date_gmt":"2022-10-24T18:00:38","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/musteri-alistirma-orneklerle-adim-adim-kilavuz\/"},"modified":"2022-10-24T11:00:38","modified_gmt":"2022-10-24T11:00:38","slug":"musteri-alistirma-orneklerle-adim-adim-kilavuz","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/musteri-alistirma-orneklerle-adim-adim-kilavuz\/","title":{"rendered":"M\u00fc\u015fteri Al\u0131\u015ft\u0131rma: \u00d6rneklerle Ad\u0131m Ad\u0131m K\u0131lavuz"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri kabul s\u00fcreci, her ba\u015far\u0131l\u0131 i\u015fletmenin \u00e7ok \u00f6nemli bir par\u00e7as\u0131d\u0131r. Bu, \u015firketinizle \u00e7al\u0131\u015fmak i\u00e7in do\u011fru karar\u0131 verdiklerinin g\u00fc\u00e7l\u00fc bir g\u00f6stergesidir. Nihayetinde, onlar\u0131 etrafta tutmaya da yard\u0131mc\u0131 olur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">G\u00f6rd\u00fckleri ilk \u015fey bu olsa bile, ilk izlenim markan\u0131z ve \u00fcr\u00fcnleriniz hakk\u0131nda nas\u0131l hissettiklerini etkileyebilir. \u0130lk kat\u0131l\u0131m s\u00fcreci ne kadar sorunsuz olursa, yeni bir m\u00fc\u015fteri bir teklifi o kadar s\u0131k ve ne kadar uzun s\u00fcre kullan\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yeni m\u00fc\u015fterilerin i\u015fe al\u0131nmas\u0131 \u015firketinizi b\u00fcy\u00fctebilir veya mahvedebilir. Bu fikir ve m\u00fc\u015fteri kabul s\u00fcreci geli\u015ftirmenin en iyi yollar\u0131 hakk\u0131nda daha fazla bilgi edinin.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">M\u00fc\u015fteri kat\u0131l\u0131m\u0131 nedir?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri kat\u0131l\u0131m\u0131, m\u00fc\u015fterilerin ilk sat\u0131n alma i\u015flemlerini ger\u00e7ekle\u015ftirirken ya\u015fad\u0131klar\u0131 s\u00fcreci ifade eder. Bu s\u00fcre\u00e7, m\u00fc\u015fterileri kar\u015f\u0131lamay\u0131, onlara t\u00fcm se\u00e7eneklerini sunmay\u0131, potansiyel engelleri ortadan kald\u0131rarak sat\u0131n almay\u0131 te\u015fvik etmeyi ve m\u00fc\u015fteri deste\u011fine olan ihtiyac\u0131 azaltmay\u0131 ama\u00e7lamaktad\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu, bu yeni ili\u015fkiyi daha h\u0131zl\u0131 ve daha etkili hale getirecektir. M\u00fc\u015fteri hizmetleri perspektifinden bak\u0131ld\u0131\u011f\u0131nda, bu ayn\u0131 zamanda t\u00fcketici beklentilerini tam olarak tespit etmek i\u00e7in baz\u0131 yorumlay\u0131c\u0131 sorular sorma zaman\u0131d\u0131r. Bu bilgileri yeni m\u00fc\u015fterinize daha iyi hizmet vermek i\u00e7in kullanabilirsiniz.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">M\u00fc\u015fteri kat\u0131l\u0131m\u0131n\u0131n \u00f6nemi<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri kat\u0131l\u0131m\u0131, m\u00fc\u015fterinin \u00fcr\u00fcnle s\u00fcrekli ba\u011flant\u0131s\u0131n\u0131n temelini olu\u015fturdu\u011fu i\u00e7in \u00e7ok \u00f6nemlidir. Etkili bir i\u015fe al\u0131m s\u00fcreci \u015fu sonu\u00e7lar\u0131 do\u011furur:<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Azalt\u0131lm\u0131\u015f m\u00fc\u015fteri kayb\u0131:<\/b><span style=\"font-weight: 400;\">  Etkili m\u00fc\u015fteri kat\u0131l\u0131m\u0131, m\u00fc\u015fterileri \u015firketle ili\u015fkilerini s\u00fcrd\u00fcrmeye te\u015fvik eder. Olumlu ili\u015fkiler yarat\u0131r ve m\u00fc\u015fteri kayb\u0131n\u0131 azalt\u0131r.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Verimlili\u011fi art\u0131r\u0131r:<\/b><span style=\"font-weight: 400;\"> M\u00fc\u015fteri i\u00e7in \u00e7al\u0131\u015fmaya ba\u015flaman\u0131z i\u00e7in ihtiyac\u0131n\u0131z olan ayr\u0131nt\u0131lar\u0131 size verir, bu da verimlili\u011fi art\u0131r\u0131r ve kesintileri \u00f6nler.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>M\u00fc\u015fterilerin ilgisini \u00e7eker:<\/b><span style=\"font-weight: 400;\"> M\u00fc\u015fteriler, \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn de\u011ferini anlamalar\u0131na ve deneyimlemelerine yard\u0131mc\u0131 olabilirseniz, \u00fcr\u00fcn\u00fcn\u00fcz\u00fc ba\u015far\u0131yla kullanacak ve s\u0131k s\u0131k kullanmak i\u00e7in bir neden bulacaklard\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Daha fazla deneme d\u00f6n\u00fc\u015ft\u00fcr\u00fcr:<\/b><span style=\"font-weight: 400;\">  M\u00fc\u015fteri kat\u0131l\u0131m\u0131, deneme kullan\u0131c\u0131lar\u0131n\u0131n \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn de\u011ferini deneyimledi\u011fi yerdir. \u0130lk kat\u0131l\u0131m s\u0131ras\u0131nda ger\u00e7ek de\u011fer sa\u011flayabilirseniz, denemelerinin ba\u015flang\u0131c\u0131nda d\u00f6n\u00fc\u015f\u00fcmleri art\u0131r\u0131rs\u0131n\u0131z.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Mutlu m\u00fc\u015fteriler:  <\/b><span style=\"font-weight: 400;\">M\u00fc\u015fteriler, deneyimli, planl\u0131 hareket eden ve m\u00fc\u015fterileriyle kal\u0131c\u0131 ba\u011flar kuran i\u015fletmelerle \u00e7al\u0131\u015fmay\u0131 severler. \u0130lk kat\u0131l\u0131m de\u011ferini g\u00f6sterebilirseniz, m\u00fc\u015fteriler daha mutlu olacak ve Net Tavsiye Skoru&#8217;nuz (NPS) y\u00fckselecektir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Uyumlulu\u011fu garanti eder: <\/b><span style=\"font-weight: 400;\">Son derece g\u00fcvenilir bir i\u015fe al\u0131m s\u00fcreciniz oldu\u011funda uyumluluk faaliyetlerinize dahil edilebilir.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">M\u00fc\u015fteri kat\u0131l\u0131m\u0131 i\u00e7in ad\u0131m ad\u0131m k\u0131lavuz<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Her \u015firketin i\u015fe al\u0131m prosed\u00fcr\u00fc \u015firket i\u00e7i yeteneklere, sunulan hizmetlere ve m\u00fc\u015fterilere ba\u011fl\u0131d\u0131r. \u0130\u015fte m\u00fc\u015fteri kabul prosed\u00fcr\u00fcn\u00fcz\u00fc olu\u015fturmak i\u00e7in ad\u0131m ad\u0131m y\u00f6nergeler.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Ad\u0131m 1: Kay\u0131t prosed\u00fcr\u00fc<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Yap\u0131lacak ilk i\u015f, m\u00fc\u015fterinin s\u00f6zle\u015fmeyi kabul etmesini sa\u011flamakt\u0131r. Onlardan imzal\u0131 bir kopya alana kadar herhangi bir \u015fey \u00fczerinde \u00e7al\u0131\u015fmaya ba\u015flamay\u0131 bekleyin. Bu anlay\u0131\u015f olmadan, kaynaklar\u0131 gereksiz bir proje i\u00e7in bo\u015fa harcama riskiyle kar\u015f\u0131 kar\u015f\u0131ya kal\u0131rs\u0131n\u0131z.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kay\u0131t s\u00fcrecinizin m\u00fcmk\u00fcn oldu\u011funca basit ve sezgisel olmas\u0131 gerekir. Potansiyel bir t\u00fcketiciyle ilk etkile\u015fim, kay\u0131t i\u015flemi s\u0131ras\u0131nda ger\u00e7ekle\u015fir. \u0130yi bir ilk izlenim b\u0131rakmal\u0131s\u0131n\u0131z \u00e7\u00fcnk\u00fc bu, ili\u015fkinin geri kalan\u0131n\u0131n nas\u0131l gidece\u011fini belirleyecektir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130\u015fte baz\u0131 en iyi uygulamalar:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kay\u0131t h\u0131zl\u0131 olmal\u0131. Yaln\u0131zca m\u00fc\u015fterinizin i\u015fe ba\u015flamas\u0131 i\u00e7in gereken bilgileri isteyin. \u0130lk kat\u0131l\u0131m\u0131n ilerleyen a\u015famalar\u0131nda daha fazla bilgi toplayabilirsiniz.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kullan\u0131c\u0131 taraf\u0131ndan doldurulan girdileri do\u011frulay\u0131n. Bu, ba\u015far\u0131s\u0131z kay\u0131tlar\u0131 ve veri giri\u015fi s\u0131ras\u0131ndaki kar\u0131\u015f\u0131kl\u0131\u011f\u0131 azalt\u0131r. Ayr\u0131ca, hi\u00e7bir \u015fey bir sayfan\u0131n sonuna ula\u015f\u0131p b\u00f6l\u00fcmleri yanl\u0131\u015f yerle\u015ftirdi\u011finizi fark etmek kadar can s\u0131k\u0131c\u0131 olamaz.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google gibi \u00fc\u00e7\u00fcnc\u00fc taraf platformlar\u0131 kullanarak kaydolmaya izin verin. Bu, m\u00fc\u015fterilere zaman kazand\u0131r\u0131r ve g\u00fcvenilir bir uygulama veya platform kullanarak giri\u015f yapmalar\u0131n\u0131 sa\u011flar.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Ad\u0131m 2: \u0130\u015fe al\u0131m i\u00e7in ho\u015f geldiniz e-postas\u0131<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Birisi \u00fcr\u00fcn\u00fcn\u00fcz veya hizmetiniz i\u00e7in kay\u0131t yapt\u0131rd\u0131\u011f\u0131nda, ona bir ho\u015f geldiniz e-postas\u0131 g\u00f6ndermeniz gerekir. Bu e-postan\u0131n \u00f6nemi iki fakt\u00f6rden kaynaklanmaktad\u0131r:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bir m\u00fc\u015fteri kaydolduktan sonra, bu onlarla ili\u015fki kurmak i\u00e7in bir \u015fanst\u0131r. Burada onlar\u0131 selamlar ve \u00fcr\u00fcn\u00fc kullanmaya ba\u015flat\u0131rs\u0131n\u0131z.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u015eirketinizin me\u015fruiyetini hemen ortaya koyar ve g\u00fcveni te\u015fvik eder.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0130\u015fte ho\u015f geldiniz e-postalar\u0131 g\u00f6ndermek i\u00e7in baz\u0131 etkili uygulamalar:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Onlara minnettarl\u0131\u011f\u0131n\u0131z\u0131 ifade edin! \u00dcr\u00fcnleriniz i\u00e7in kay\u0131t yapt\u0131rd\u0131klar\u0131na g\u00f6re, onlara de\u011fer verdi\u011finizi bilmelerini sa\u011flay\u0131n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Ba\u015flang\u0131\u00e7 kaynaklar\u0131 sa\u011flay\u0131n. Bir \u00fcr\u00fcn turu videosu, yard\u0131m merkezi makaleleri veya SSS&#8217;ler dahil edilebilir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u00dcr\u00fcn\u00fcn\u00fcze geri d\u00f6n\u00fcn. Ho\u015f geldiniz e-postan\u0131z, yeni m\u00fc\u015fterileri t\u0131klamaya ve \u00fcr\u00fcn\u00fcn\u00fczde oturum a\u00e7maya te\u015fvik etmelidir. Bu, e-postan\u0131z\u0131n en g\u00f6r\u00fcn\u00fcr ba\u011flant\u0131s\u0131 ve CTA&#8217;s\u0131 olmal\u0131d\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Kar\u015f\u0131lama e-postan\u0131z\u0131 k\u0131sa ve basit tutun.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0130\u015fte kullanabilece\u011finiz \u00f6rnek bir kar\u015f\u0131lama e-postas\u0131:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Merhaba [first name],<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tebrikler! QuestionPro&#8217;ya ho\u015f geldiniz. Platformda size yol g\u00f6sterecek irtibat ki\u015finiz ben olaca\u011f\u0131m.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sizi aram\u0131zda g\u00f6rmekten ve hedeflerinize ula\u015fman\u0131zda size yard\u0131mc\u0131 olmaktan mutluluk duyar\u0131z. Size platformda yol g\u00f6sterebilmem ve ihtiya\u00e7lar\u0131n\u0131z\u0131 tart\u0131\u015fabilmem i\u00e7in bir arama planlamak ister misiniz?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yard\u0131ma ihtiyac\u0131n\u0131z varsa, endi\u015felenmeyin. Her ad\u0131mda size yol g\u00f6sterece\u011fiz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[Sign In Now]<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En iyisi,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Darren Tan<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130\u015fe Al\u0131m Y\u00f6neticisi<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SoruPro<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Ad\u0131m 3: M\u00fc\u015fteri i\u015fe al\u0131m anketi<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Belirli bir m\u00fc\u015fteri i\u00e7in \u00e7al\u0131\u015fmadan \u00f6nce ihtiyac\u0131n\u0131z olan t\u00fcm bilgilere sahip oldu\u011funuzdan emin olun. \u0130\u015fe al\u0131m anketleri bunda rol oynar.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u00d6rne\u011fin, bir m\u00fc\u015fterinin muhasebe i\u015flerini yapt\u0131\u011f\u0131n\u0131z\u0131 d\u00fc\u015f\u00fcn\u00fcn. \u0130\u015fe ba\u015flamadan \u00f6nce makbuzlara ve \u00f6deme kay\u0131tlar\u0131na ihtiyac\u0131n\u0131z olacakt\u0131r.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">A\u015fa\u011f\u0131daki sorular\u0131 m\u00fc\u015fteri i\u015fe al\u0131m soru dizinize eklemeyi d\u00fc\u015f\u00fcn\u00fcn:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u015eirketinizin detaylar\u0131 nelerdir?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Birincil irtibat ki\u015fisi kim olacak?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Projenin ba\u015far\u0131s\u0131na katk\u0131da bulunabilecek fakt\u00f6rler nelerdir?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Daha \u00f6nce hi\u00e7 b\u00f6yle bir i\u015fletme i\u00e7in \u00e7al\u0131\u015ft\u0131n\u0131z m\u0131?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0130lgili yaz\u0131l\u0131m giri\u015flerini ve \u015fifrelerini sa\u011flayabilir misiniz?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Anketin alt k\u0131sm\u0131na bir tavsiye talebi eklemeyi d\u00fc\u015f\u00fcn\u00fcn. Yeni m\u00fc\u015fteriniz, hizmetlerinizden faydalanabilecek birini tan\u0131yor olabilir.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Ad\u0131m 4: M\u00fc\u015fterinin ilk uygulama\/web sitesi etkile\u015fimi<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0130lk kez m\u00fc\u015fteri deneyimi, i\u015fe al\u0131m s\u00fcreciniz ve \u00fcr\u00fcn veya hizmetiniz i\u00e7in \u00e7ok \u00f6nemlidir. \u0130lk oturum a\u00e7ma, i\u015fe al\u0131m s\u00fcrecinde i\u015fe al\u0131m an\u0131n\u0131 olu\u015fturabilir veya bozabilir. Yeni bir m\u00fc\u015fteri \u00fcz\u00fcl\u00fcrse bir daha asla geri d\u00f6nmeyebilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bunu etkili k\u0131lmak i\u00e7in baz\u0131 ipu\u00e7lar\u0131:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Web sitenizde veya uygulaman\u0131zda gezinmeyi kolayla\u015ft\u0131r\u0131n. \u00dcr\u00fcn\u00fcn\u00fcz\u00fc veya hizmetinizi nas\u0131l kullanacaklar\u0131n\u0131 a\u00e7\u0131klay\u0131n. Onlara ne yapacaklar\u0131n\u0131 g\u00f6sterin.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Onlara \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn yeteneklerini sergileyen h\u0131zl\u0131 bir kazan\u00e7 sa\u011flay\u0131n. Bu, ilk projelerini olu\u015fturmak veya bir i\u015fbirlik\u00e7iyi davet etmek olabilir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00d6nceden doldurulmu\u015f \u015fablonlar sunun. Bu, \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn birden fazla kullan\u0131m alan\u0131n\u0131 anlamalar\u0131n\u0131 sa\u011flayacakt\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Ad\u0131m 5: \u00dcr\u00fcn\u00fcn tan\u0131t\u0131lmas\u0131<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Kullan\u0131c\u0131lar uygulaman\u0131za veya web sitenize ilk kez ba\u011fland\u0131ktan sonra, yeni t\u00fcketicileri \u00fcr\u00fcn veya hizmetten en verimli \u015fekilde nas\u0131l yararlanacaklar\u0131 konusunda e\u011fitmeye devam etmeniz gerekir. Farkl\u0131 i\u015flevleri ba\u011f\u0131ms\u0131z olarak kullanamayacaklard\u0131r, bu y\u00fczden buna g\u00fcvenmeyin.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Onlara \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn en \u00f6nemli y\u00f6nlerini nas\u0131l kullanacaklar\u0131n\u0131 \u00f6\u011fretecek \u00e7e\u015fitli kaynaklar verin.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Baz\u0131 en iyi uygulamalar \u015funlard\u0131r:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ho\u015f geldiniz e-postas\u0131ndan sonra, \u00fcr\u00fcn \u00f6nerileri ve kaynaklar i\u00e7eren takip e-postalar\u0131 g\u00f6nderin. Tek bir konuya odaklanan daha k\u0131sa e-postalar, \u00e7ok fazla konuyu kapsayan uzun e-postalara tercih edilir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Basit \u00fcr\u00fcn tan\u0131t\u0131mlar\u0131 olu\u015fturun. Bu onlara \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 ad\u0131m ad\u0131m g\u00f6sterecektir. Ekran kay\u0131tlar\u0131 ve ekran g\u00f6r\u00fcnt\u00fcs\u00fc dolu dok\u00fcmanlar sunun.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ger\u00e7ek zamanl\u0131 e\u011fitim sa\u011flay\u0131n. Bu zaman al\u0131c\u0131d\u0131r, ancak m\u00fc\u015fterilerinize en fazla \u00fcr\u00fcn bilgisini verecektir. Sorgular\u0131 ger\u00e7ek zamanl\u0131 olarak ele alabilir ve yeni m\u00fc\u015fterilerin \u00fcr\u00fcn\u00fcn\u00fczle ilgili s\u0131k kar\u015f\u0131la\u015ft\u0131\u011f\u0131 sorunlar\u0131 g\u00f6rebilirsiniz.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Ad\u0131m 6: Takip<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Bir m\u00fc\u015fterinin ilgisini korumak, i\u015finizin ba\u015far\u0131s\u0131 i\u00e7in \u00e7ok \u00f6nemlidir. Bu nedenle, ilk giri\u015ften sonra bile i\u015fe al\u0131\u015ft\u0131rma s\u00fcreci devam etmelidir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fterilerinize, ho\u015f geldiniz e-postan\u0131zdan sonra, onlar\u0131 oturum a\u00e7maya te\u015fvik eden ve \u00fcr\u00fcn\u00fcn\u00fcz\u00fc kullanmalar\u0131 konusunda tavsiye ve talimatlar sunan ba\u015fka takip e-postalar\u0131 g\u00f6ndermeniz gerekir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Takip e-postalar\u0131 g\u00f6ndermek i\u00e7in baz\u0131 en iyi uygulamalar \u015funlard\u0131r:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0130pu\u00e7lar\u0131 ve kaynaklar sunun. Destek merkezinizle, \u00f6zellik tavsiyelerinizle veya \u00fcr\u00fcn g\u00fcncellemelerinizle ba\u011flant\u0131l\u0131 olmas\u0131 gerekir. Bir m\u00fc\u015fteriye g\u00f6nderdi\u011finiz her e-postan\u0131n de\u011fer katt\u0131\u011f\u0131ndan ve hedeflerine ula\u015fmalar\u0131na yard\u0131mc\u0131 oldu\u011fundan emin olman\u0131z gerekir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00c7ok az verin ama bunu s\u0131k s\u0131k yap\u0131n. S\u0131k s\u0131k g\u00f6nderilen k\u0131sa takip e-postalar\u0131, m\u00fc\u015fterilerin \u00fcr\u00fcn ve hizmetinizle ilgilenmesini sa\u011flar. Ayr\u0131ca, ayn\u0131 anda birden fazla konuyu ele almaya \u00e7al\u0131\u015f\u0131p m\u00fc\u015fterilerinizin kafas\u0131n\u0131 kar\u0131\u015ft\u0131rmak yerine her e-posta i\u00e7in tek bir i\u015flev veya kullan\u0131m durumuna odaklanabilirsiniz.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u00fc\u015fteri geri bildirimi sadece pazarlama i\u00e7in de\u011fildir. Baz\u0131 \u00fc\u00e7\u00fcnc\u00fc taraf do\u011frulamalar\u0131n\u0131 payla\u015f\u0131n. Takip e-postalar\u0131na m\u00fc\u015fterilerden al\u0131nt\u0131lar veya \u00f6rnek olay incelemesi ba\u011flant\u0131lar\u0131 ekleyin. Bunlar, m\u00fc\u015fterilere \u00fcr\u00fcn\u00fcn\u00fcze neden \u00fcye olduklar\u0131n\u0131 hat\u0131rlatacakt\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Ad\u0131m 7: S\u00fcre\u00e7 iyile\u015ftirme ve geli\u015ftirme<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0130\u015fe al\u0131m s\u00fcreci tamamland\u0131\u011f\u0131nda her \u015feyin sorunsuz ilerledi\u011finden emin olmak i\u00e7in t\u00fcm taraflar i\u00e7in bir toplant\u0131 daha planlay\u0131n. Sormak i\u00e7in baz\u0131 sorular d\u00fc\u015f\u00fcn\u00fcn, \u00f6rne\u011fin:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0130lk kat\u0131l\u0131mda a\u00e7\u0131k olmayan bir \u015fey var m\u0131yd\u0131?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u00fc\u015fteri bir projenin zaman \u00e7izelgesinden veya kiminle \u00e7al\u0131\u015faca\u011f\u0131ndan emin de\u011fil mi?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u00fc\u015fteriden hala bir \u015fey istiyor musunuz?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri ayr\u0131ca QuestionPro gibi bir platform kullanarak bir NPS anketi de elde edebilir. Anlay\u0131\u015fl\u0131 yorumlar alabilir ve bunun sonucunda nas\u0131l hissettiklerini daha iyi anlayabilirsiniz.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Sonu\u00e7<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri kat\u0131l\u0131m s\u00fcrecinizin birincil amac\u0131n\u0131n m\u00fc\u015fterilere \u00fcr\u00fcn\u00fcn\u00fcz\u00fc kullanmada yard\u0131mc\u0131 olmak oldu\u011funu varsaymak kolayd\u0131r, ancak \u00e7ok daha fazlas\u0131d\u0131r. M\u00fc\u015fterilerinizi en ba\u015f\u0131ndan itibaren \u00fcr\u00fcn\u00fcn\u00fczle uzun vadeli ba\u015far\u0131ya haz\u0131r hale getirmek, i\u015fe al\u0131m s\u00fcrecinizin nihai hedefidir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fterileriniz ilk kullan\u0131mlar\u0131ndan g\u00fcnler, haftalar veya aylar sonra \u00fcr\u00fcn\u00fcn\u00fcze geri d\u00f6n\u00fcyorsa, bu iyi bir m\u00fc\u015fteri kat\u0131l\u0131m s\u00fcrecinin ger\u00e7ek testidir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteriye bir \u015fey sat\u0131n ald\u0131ktan hemen sonra bir te\u015fekk\u00fcr mesaj\u0131 g\u00f6ndermeyi unutmay\u0131n veya hizmetinizin ne kadar iyi oldu\u011funu anlamak i\u00e7in bir m\u00fc\u015fteri memnuniyeti anketi kullan\u0131n. Onlara sat\u0131n ald\u0131klar\u0131 \u00fcr\u00fcn veya hizmetle ilgili e-postalar, b\u00fcltenler, blog yaz\u0131lar\u0131na ba\u011flant\u0131lar vb. g\u00f6ndermeyi her zaman unutmay\u0131n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">QuestionPro CX platformumuz ile m\u00fc\u015fteri deneyimini y\u00f6netme \u015feklinizi geli\u015ftirmenize yard\u0131mc\u0131 olabiliriz. M\u00fc\u015fterilerinizden bilgi toplaman\u0131za nas\u0131l yard\u0131mc\u0131 olabilece\u011fini g\u00f6rmek i\u00e7in bir demo talep edin.<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/cx\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/button><br \/>\n<\/a>       <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1063&amp;sourceRef=home-cx\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>\u00dcCRETS\u0130Z DENEME<\/button><br \/>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u00fc\u015fteri kabul s\u00fcreci, her ba\u015far\u0131l\u0131 i\u015fletmenin \u00e7ok \u00f6nemli bir par\u00e7as\u0131d\u0131r. Bu, \u015firketinizle \u00e7al\u0131\u015fmak i\u00e7in do\u011fru karar\u0131 verdiklerinin g\u00fc\u00e7l\u00fc bir g\u00f6stergesidir. [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":720137,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1192,1187],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>M\u00fc\u015fteri Al\u0131\u015ft\u0131rma: \u00d6rneklerle Ad\u0131m Ad\u0131m K\u0131lavuz | QuestionPro<\/title>\n<meta name=\"description\" content=\"M\u00fc\u015fteri kat\u0131l\u0131m\u0131, yeni m\u00fc\u015fterinin bir sat\u0131n alma i\u015flemi yapmadan \u00f6nceki ad\u0131mlar\u0131d\u0131r. Ama\u00e7 m\u00fc\u015fterileri a\u011f\u0131rlamakt\u0131r. Ad\u0131m ad\u0131m k\u0131lavuzu ke\u015ffedin.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/tr\/musteri-alistirma-orneklerle-adim-adim-kilavuz\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00fc\u015fteri Al\u0131\u015ft\u0131rma: \u00d6rneklerle Ad\u0131m Ad\u0131m K\u0131lavuz | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"M\u00fc\u015fteri kat\u0131l\u0131m\u0131, yeni m\u00fc\u015fterinin bir sat\u0131n alma i\u015flemi yapmadan \u00f6nceki ad\u0131mlar\u0131d\u0131r. Ama\u00e7 m\u00fc\u015fterileri a\u011f\u0131rlamakt\u0131r. Ad\u0131m ad\u0131m k\u0131lavuzu ke\u015ffedin.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/tr\/musteri-alistirma-orneklerle-adim-adim-kilavuz\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-24T18:00:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-24T11:00:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/Anas_Meta-image-Template-BLOG-BLOG-4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"836\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Fabyio Villegas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fabyio Villegas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/musteri-alistirma-orneklerle-adim-adim-kilavuz\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/musteri-alistirma-orneklerle-adim-adim-kilavuz\/\"},\"author\":{\"name\":\"Fabyio Villegas\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/4f0c1596eb1a64b215717f16e263068d\"},\"headline\":\"M\u00fc\u015fteri Al\u0131\u015ft\u0131rma: \u00d6rneklerle Ad\u0131m Ad\u0131m K\u0131lavuz\",\"datePublished\":\"2022-10-24T18:00:38+00:00\",\"dateModified\":\"2022-10-24T11:00:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/musteri-alistirma-orneklerle-adim-adim-kilavuz\/\"},\"wordCount\":2123,\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#organization\"},\"articleSection\":[\"CX\",\"M\u00fc\u015fteri Deneyimi\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/musteri-alistirma-orneklerle-adim-adim-kilavuz\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/tr\/musteri-alistirma-orneklerle-adim-adim-kilavuz\/\",\"name\":\"M\u00fc\u015fteri Al\u0131\u015ft\u0131rma: \u00d6rneklerle Ad\u0131m Ad\u0131m K\u0131lavuz | QuestionPro\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#website\"},\"datePublished\":\"2022-10-24T18:00:38+00:00\",\"dateModified\":\"2022-10-24T11:00:38+00:00\",\"description\":\"M\u00fc\u015fteri kat\u0131l\u0131m\u0131, yeni m\u00fc\u015fterinin bir sat\u0131n alma i\u015flemi yapmadan \u00f6nceki ad\u0131mlar\u0131d\u0131r. 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