{"id":794709,"date":"2022-07-17T11:00:29","date_gmt":"2022-07-17T18:00:29","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/davranissal-hedefleme-orneklerle-nedir\/"},"modified":"2023-09-05T07:15:31","modified_gmt":"2023-09-05T07:15:31","slug":"davranissal-hedefleme","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/davranissal-hedefleme\/","title":{"rendered":"Davran\u0131\u015fsal Hedefleme: \u00d6rneklerle Nedir?"},"content":{"rendered":"\n<p>Davran\u0131\u015fsal hedefleme, reklamverenlerin kullan\u0131c\u0131lara tarama al\u0131\u015fkanl\u0131klar\u0131na g\u00f6re alakal\u0131 reklamlar g\u00f6stermesine olanak tan\u0131yan bir reklamc\u0131l\u0131k t\u00fcr\u00fcd\u00fcr. Di\u011fer \u015feylerin yan\u0131 s\u0131ra arama sonu\u00e7lar\u0131na, sayfa g\u00f6r\u00fcnt\u00fclemelerine, d\u00fc\u011fme t\u0131klamalar\u0131na ve bir web sitesinde ge\u00e7irilen s\u00fcreye dayan\u0131r.<\/p>\n\n<p>T\u00fcketicilere y\u00f6nelik bu t\u00fcr hedefli reklamlardan haberdar olabilirsiniz. Bunu, bir \u00fcr\u00fcn reklamlarda sizi web&#8217;de &#8220;kovalad\u0131\u011f\u0131nda&#8221; g\u00f6r\u00fcrs\u00fcn\u00fcz. Bu, size ger\u00e7ekten akl\u0131n\u0131zda olan (veya olan) ilgili nesneleri sunarak sat\u0131n alma olas\u0131l\u0131\u011f\u0131n\u0131z\u0131 art\u0131rabilir, \u00f6zellikle de ilgi g\u00f6sterirseniz.<\/p>\n\n<p>Rastgele hedef alma art\u0131k ger\u00e7ekle\u015fmiyor. <\/p>\n\n<p>Pazarlamac\u0131lar i\u00e7in do\u011fru mesaj\u0131n do\u011fru zamanda do\u011fru ki\u015fiye ula\u015fmas\u0131n\u0131 sa\u011flaman\u0131n bir\u00e7ok yolu vard\u0131r. Reklamverenler, davran\u0131\u015f takibindeki geli\u015fmeler ve g\u00fc\u00e7l\u00fc veri k\u00fcmelerinin b\u00fcy\u00fcmesi sayesinde hem \u00e7evrimd\u0131\u015f\u0131 hem de \u00e7evrimi\u00e7i kampanyalar i\u00e7in d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 art\u0131rd\u0131.<\/p>\n\n<p>Bu hedefleme \u00f6rneklerini kullanarak reklamlar\u0131n\u0131z\u0131 ve sosyal yard\u0131mlar\u0131n\u0131z\u0131 daha alakal\u0131 hale getirebilir ve geni\u015f (ve etkisiz!) bir a\u011f\u0131 yeniden \u015fekillendirebilirsiniz.<\/p>\n\n<h2 class=\"wp-block-heading\">Davran\u0131\u015fsal hedefleme nedir?  <\/h2>\n\n<p>Davran\u0131\u015fsal hedefleme, reklam kampanyalar\u0131n\u0131 iyile\u015ftirmek i\u00e7in insanlar\u0131n interneti nas\u0131l kulland\u0131klar\u0131 hakk\u0131ndaki bilgileri kullanan bir pazarlama t\u00fcr\u00fcd\u00fcr. Bu teknik, potansiyel m\u00fc\u015fterinin internette nas\u0131l gezindi\u011fi ve al\u0131\u015fveri\u015f yapt\u0131\u011f\u0131 hakk\u0131nda farkl\u0131 yerlerden bilgi almay\u0131 i\u00e7erir.<\/p>\n\n<p>Bu bilgiler, yay\u0131nc\u0131n\u0131n daha sonra ziyaret\u00e7inin web taray\u0131c\u0131s\u0131nda g\u00f6sterebilece\u011fi, s\u00f6z konusu bireyin al\u0131\u015fkanl\u0131klar\u0131na ve ilgi alanlar\u0131na g\u00f6re uyarlanm\u0131\u015f reklamlar \u00fcretmek i\u00e7in kullan\u0131l\u0131r.<\/p>\n\n<p>Bu tekni\u011fin temel amac\u0131, reklam mesajlar\u0131n\u0131, onlara en b\u00fcy\u00fck ilgiyi g\u00f6steren davran\u0131\u015fsal hedef kitlelere da\u011f\u0131tmakt\u0131r. <\/p>\n\n<p>Bu prosed\u00fcr, hedef kitlenizin ne istedi\u011fini, nelerden ka\u00e7\u0131nd\u0131\u011f\u0131n\u0131 ve neleri sat\u0131n ald\u0131\u011f\u0131n\u0131 ortaya koyan kapsaml\u0131 bir kullan\u0131c\u0131 profili olu\u015fturmak i\u00e7in \u00e7evrimi\u00e7i aramalar\u0131n, sat\u0131n alma ge\u00e7mi\u015flerinin, s\u0131k ziyaret edilen web sitelerinin ve di\u011fer verilerin toplanmas\u0131n\u0131 gerektirir.<\/p>\n\n<p>\u015eirketler bu davran\u0131\u015fsal veri noktalar\u0131n\u0131, her bir bireyin izlenebilir zevklerine ve gereksinimlerine g\u00f6re uyarlanm\u0131\u015f reklamlar olu\u015fturmak ve ayn\u0131 zamanda izleyiciye ho\u015f gelmeyen veya ilgisiz mesajlardan ka\u00e7\u0131nmak i\u00e7in kullanabilir.<\/p>\n\n<p class=\"has-text-align-center\"><strong>\n  <em>HAKKINDA B\u0130LG\u0130 ED\u0130N\u0130N:<\/em>\n<\/strong> <em>\n  <a href=\"https:\/\/www.questionpro.com\/blog\/tr\/davranissal-arastirma-onemi-ve-en-iyi-yontemler\/\">Davran\u0131\u015fsal Ara\u015ft\u0131rma<\/a>\n<\/em><\/p>\n\n<h2 class=\"wp-block-heading\">Davran\u0131\u015fsal hedefleme neden \u00f6nemlidir?<\/h2>\n\n<p>Davran\u0131\u015fsal hedefleme stratejisi, pazarlama etkinli\u011fini \u00f6nemli \u00f6l\u00e7\u00fcde etkileyebilir ve i\u015fletmeler i\u00e7in ba\u015far\u0131 sa\u011flayabilir. Davran\u0131\u015fsal hedeflemenin g\u00fcn\u00fcm\u00fcz dijital \u00e7a\u011f\u0131nda neden bu kadar \u00f6nemli oldu\u011funu inceleyelim.<\/p>\n\n<ul>\n<li><h3>Artan alaka d\u00fczeyi ve kat\u0131l\u0131m<\/h3><h3><\/h3><\/li>\n<\/ul>\n\n<p>Davran\u0131\u015fsal hedeflemenin b\u00fcy\u00fck \u00f6nem ta\u015f\u0131mas\u0131n\u0131n ba\u015fl\u0131ca nedenlerinden biri, kullan\u0131c\u0131lara web&#8217;de gezinme davran\u0131\u015flar\u0131na g\u00f6re ki\u015fiselle\u015ftirilmi\u015f i\u00e7erik sunabilmesidir. Pazarlamac\u0131lar, g\u00f6r\u00fcnt\u00fclenen sayfalar, arama terimleri ve ge\u00e7mi\u015f etkile\u015fimler gibi davran\u0131\u015fsal verileri analiz ederek kullan\u0131c\u0131 tercihlerini ve ilgi alanlar\u0131n\u0131 anlayabilir.  <\/p>\n\n<p>Sonu\u00e7 olarak, kullan\u0131c\u0131n\u0131n arad\u0131\u011f\u0131 \u015feyle tam olarak uyumlu reklamlar ve pazarlama mesajlar\u0131 sunabilir, i\u00e7eri\u011fin alaka d\u00fczeyini art\u0131rabilir ve daha y\u00fcksek kullan\u0131c\u0131 kat\u0131l\u0131m\u0131 sa\u011flayabilirler.<\/p>\n\n<ul>\n<li><h3>Geli\u015ftirilmi\u015f kullan\u0131c\u0131 deneyimi<\/h3><h3><\/h3><\/li>\n<\/ul>\n\n<p>Davran\u0131\u015fsal hedefleme s\u00fcreci, \u00fcr\u00fcn veya hizmetleri tan\u0131tmak ve sorunsuz ve keyifli bir kullan\u0131c\u0131 deneyimi yaratmakla ilgilidir. Kullan\u0131c\u0131lara ilgi alanlar\u0131 ve ihtiya\u00e7lar\u0131yla \u00f6rt\u00fc\u015fen i\u00e7erikler sunuldu\u011funda, marka taraf\u0131ndan anla\u015f\u0131ld\u0131klar\u0131n\u0131 ve kendilerine de\u011fer verildi\u011fini hissederler.  <\/p>\n\n<p>Ki\u015fiselle\u015ftirilmi\u015f bir deneyim, markaya y\u00f6nelik olumlu bir alg\u0131y\u0131 te\u015fvik ederek m\u00fc\u015fteri sadakatinin artmas\u0131na ve web sitesi veya uygulamayla tekrarlanan etkile\u015fimlere yol a\u00e7ar.<\/p>\n\n<ul>\n<li><h3>Verimli kaynak tahsisi<\/h3><h3><\/h3><\/li>\n<\/ul>\n\n<p>Geleneksel pazarlama yakla\u015f\u0131mlar\u0131 genellikle potansiyel m\u00fc\u015fterilere ula\u015fmay\u0131 umarak geni\u015f bir kitleyi hedefleyen geni\u015f kapsaml\u0131 kampanyalar\u0131 i\u00e7erir. Ancak bu t\u00fcr y\u00f6ntemler, tekliflere \u00e7ok az ilgi duyan veya hi\u00e7 ilgi duymayan bireyleri hedef alabilece\u011finden verimsiz ve maliyetli olabilir.  <\/p>\n\n<p>Davran\u0131\u015fsal hedefleme, \u015firketlere d\u00f6n\u00fc\u015f\u00fcm sa\u011flama olas\u0131l\u0131\u011f\u0131 en y\u00fcksek kitle segmentlerine odaklanarak kaynaklar\u0131 daha verimli bir \u015fekilde tahsis etmeyi \u00f6\u011fretir. Bu hassas hedefleme, de\u011ferli pazarlama kaynaklar\u0131ndan tasarruf sa\u011flar ve yat\u0131r\u0131m getirisini (ROI) art\u0131r\u0131r.<\/p>\n\n<ul>\n<li><h3>\u0130yile\u015ftirilmi\u015f d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131<\/h3><h3><\/h3><\/li>\n<\/ul>\n\n<p>Her pazarlama kampanyas\u0131n\u0131n nihai hedefi d\u00f6n\u00fc\u015f\u00fcm ve sat\u0131\u015f sa\u011flamakt\u0131r. Ki\u015fiselle\u015ftirilmi\u015f yakla\u015f\u0131m\u0131yla davran\u0131\u015fsal hedefleme, potansiyel m\u00fc\u015fterileri m\u00fc\u015fteriye d\u00f6n\u00fc\u015ft\u00fcrme \u015fans\u0131n\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde art\u0131r\u0131r.  <\/p>\n\n<p>\u0130\u015fletmeler, kullan\u0131c\u0131n\u0131n g\u00f6sterdi\u011fi ilgi alanlar\u0131na ve davran\u0131\u015flar\u0131na dayal\u0131 olarak ilgili \u00fcr\u00fcn veya hizmetler sunarak, kullan\u0131c\u0131lar\u0131 sat\u0131n alma, bir b\u00fcltene kaydolma veya bir hizmete abone olma gibi istenen eylemi ger\u00e7ekle\u015ftirmeye ikna edebilir.<\/p>\n\n<ul>\n<li><h3>Kullan\u0131c\u0131 gizlili\u011fi endi\u015felerine uygunluk<\/h3><h3><\/h3><\/li>\n<\/ul>\n\n<p>Davran\u0131\u015fsal hedefleme t\u00fcketici verilerinin toplanmas\u0131na dayan\u0131rken, \u00f6nemi ayn\u0131 zamanda kullan\u0131c\u0131 gizlili\u011fi kayg\u0131lar\u0131na sayg\u0131 g\u00f6sterilmesinde yatmaktad\u0131r. GDPR gibi d\u00fczenlemeler y\u00fcr\u00fcrl\u00fckteyken, i\u015fletmeler veri toplama ve kullan\u0131m uygulamalar\u0131nda \u015feffaf ve sorumlu olmal\u0131d\u0131r.  <\/p>\n\n<p>Davran\u0131\u015fsal hedefleme, kullan\u0131c\u0131lara davran\u0131\u015fsal verileri \u00fczerinde daha fazla kontrol sa\u011flayarak ve hedeflenmeyi tercih etmeyenler i\u00e7in devre d\u0131\u015f\u0131 b\u0131rakma se\u00e7eneklerini etkinle\u015ftirerek pazarlamac\u0131lar\u0131n gizlilik kurallar\u0131na uymas\u0131na olanak tan\u0131r.<\/p>\n\n<ul>\n<li><h3>Daha derin i\u00e7g\u00f6r\u00fcler ve veriye dayal\u0131 karar verme<\/h3><h3><\/h3><\/li>\n<\/ul>\n\n<p>Davran\u0131\u015fsal hedefleme, pazarlamac\u0131lara t\u00fcketici davran\u0131\u015flar\u0131 ve tercihleri hakk\u0131nda de\u011ferli bilgiler sa\u011flar. \u0130\u015fletmeler, kullan\u0131c\u0131 davran\u0131\u015f verilerini analiz ederek hedef kitlelerini daha iyi anlayabilir ve bu da al\u0131c\u0131 personalar\u0131n\u0131 ve pazarlama stratejilerini iyile\u015ftirmeye yard\u0131mc\u0131 olur. Ne d\u00fc\u015f\u00fcnd\u00fcklerini ve sonunda ne sat\u0131n ald\u0131klar\u0131n\u0131 \u00f6\u011frenmek i\u00e7in m\u00fc\u015fteri davran\u0131\u015flar\u0131n\u0131 analiz edin.<\/p>\n\n<p>Bu veri odakl\u0131 yakla\u015f\u0131m, pazarlamac\u0131lar\u0131n bilin\u00e7li kararlar almas\u0131n\u0131, pazarlama kampanyalar\u0131n\u0131 optimize etmesini ve davran\u0131\u015fsal pazarlama \u00e7abalar\u0131n\u0131 s\u00fcrekli olarak geli\u015ftirmesini sa\u011flar.<\/p>\n\n<h2 class=\"wp-block-heading\">Davran\u0131\u015fsal hedefleme t\u00fcrleri  <\/h2>\n\n<p>\u00c7e\u015fitli kaynaklardan gelen verileri kullanarak pazarlaman\u0131z\u0131 \u00f6zelle\u015ftirebilirsiniz:<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1560\" height=\"1560\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2023\/08\/types-of-behavioral-targeting.jpg\" alt=\"davran&#x131;&#x15F;sal-hedefleme-t&#xFC;rleri\" class=\"wp-image-805011\"\/><\/figure>\n\n<ol>\n<li><h3>Web sitesi ile etkile\u015fim<\/h3><h3><\/h3><\/li>\n<\/ol>\n\n<p>Davran\u0131\u015fsal hedeflemeyi kullanarak web sitesinin kullan\u0131c\u0131 deneyimini \u00f6zelle\u015ftirebilirsiniz. Pop-up promosyonlar, davran\u0131\u015fsal reklamc\u0131l\u0131k ve ilgili materyallere ba\u011flant\u0131lar i\u00e7erir. Web sitesi ziyaret\u00e7ileri, ilgilendikleri \u015feylere ba\u011fl\u0131 olarak ki\u015fiselle\u015ftirilmi\u015f reklamlar g\u00f6r\u00fcnt\u00fcleyebilir. Google yeniden pazarlama reklamlar\u0131, web sitesi ziyaret\u00e7ileri ayr\u0131ld\u0131ktan sonra onlar\u0131n ilgisini \u00e7ekmeye y\u00f6nelik bir ba\u015fka yakla\u015f\u0131md\u0131r.<\/p>\n\n<ol start=\"2\">\n<li><h3>Kampanyalara kat\u0131l\u0131m<\/h3><h3><\/h3><\/li>\n<\/ol>\n\n<p>Kampanya etkile\u015fimi, a\u00e7\u0131l\u0131\u015flara ve t\u0131klamalara g\u00f6re belirli e-postalar\u0131 hedeflemenizi sa\u011flar. Bu verileri \u00f6nemli bir fark olarak kullanmak, hedef kitlenizi d\u00fczenlemenize yard\u0131mc\u0131 olabilir. E-postalar\u0131 a\u00e7mayanlara, etkile\u015fimde bulunmayanlara ve en \u00e7ok etkile\u015fimde bulunanlara yeniden g\u00f6nderebilirsiniz.<\/p>\n\n<ol start=\"3\">\n<li><h3>Sat\u0131n alma davran\u0131\u015f\u0131<\/h3><h3><\/h3><\/li>\n<\/ol>\n\n<p>Sat\u0131n alma davran\u0131\u015f\u0131 tipik ve g\u00fc\u00e7l\u00fc bir hedefleme kayna\u011f\u0131d\u0131r. Bu, bir e-ticaret sitesinin ana sayfas\u0131nda ve al\u0131\u015fveri\u015f sepetinde ilgili \u00fcr\u00fcnleri ve \u015firketleri \u00f6nerir. \u00dcr\u00fcnleri tan\u0131tmak, minnettarl\u0131\u011f\u0131n\u0131z\u0131 iletmek ve t\u00fcketicileri te\u015fvik etmek i\u00e7in sat\u0131n alma davran\u0131\u015f\u0131n\u0131 kullanabilirsiniz.<\/p>\n\n<ol start=\"4\">\n<li><h3>Uygulama etkile\u015fimi<\/h3><h3><\/h3><\/li>\n<\/ol>\n\n<p>Uygulama etkile\u015fimini art\u0131rmak i\u00e7in \u00f6nemlidir, \u00e7\u00fcnk\u00fc insanlar\u0131n uygulaman\u0131zda ne yapt\u0131\u011f\u0131na (veya yapmad\u0131\u011f\u0131na) ba\u011fl\u0131 olarak ek kullan\u0131m\u0131 te\u015fvik eden hedefli pazarlama g\u00f6ndermenize olanak tan\u0131r.  <\/p>\n\n<p>Kullan\u0131c\u0131lar\u0131 belirli bir s\u00fcre i\u00e7indeki eylemlerine g\u00f6re de segmentlere ay\u0131rabilirsiniz; \u00f6rne\u011fin, e\u011fitim ve \u00f6\u011fretim mobil uygulamalar\u0131n\u0131zda ilk derslerini bitiren m\u00fc\u015fterileri tebrik edebilir veya uygulaman\u0131z\u0131 y\u00fckleyen ancak bir hafta boyunca oturum a\u00e7mayan ki\u015filere ula\u015fabilirsiniz.<\/p>\n\n<h2 class=\"wp-block-heading\">Davran\u0131\u015fsal Hedeflemenin De\u011feri<\/h2>\n\n<p>Giderek daha fazla kurulu\u015f pazarlamada <a href=\"https:\/\/www.questionpro.com\/blog\/tr\/musteri-odakli-pazarlama-nedir-ve-nasil-basarili-olunur\/\">m\u00fc\u015fteri<\/a> odakl\u0131 bir yakla\u015f\u0131m benimsedi\u011finden, ihtiya\u00e7 duyduklar\u0131 \u015fey budur. Birka\u00e7 y\u0131l \u00f6nce \u00f6ne \u00e7\u0131kan ba\u011flamsal hedefleme, yerini davran\u0131\u015f temelli reklamlara b\u0131rakt\u0131.<\/p>\n\n<p>Markalar, her iki taraf\u0131n da yarar\u0131na olacak \u015fekilde kullanmak \u00fczere \u00e7e\u015fitli kaynaklardan m\u00fc\u015fterileri ve web sitesi ziyaret\u00e7ileri hakk\u0131nda b\u00fcy\u00fck miktarda bilgi edinir. A\u015fa\u011f\u0131dakilere ba\u011fl\u0131 olarak her kullan\u0131c\u0131 i\u00e7in y\u00fcksek d\u00fczeyde uyarlanm\u0131\u015f \u00f6neriler sunarlar:<\/p>\n\n<ul>\n<li>Ziyaret edilen sayfalar<\/li>\n\n\n\n<li>T\u0131klanan ba\u011flant\u0131lar, d\u00fc\u011fmeler ve i\u00e7erikler<\/li>\n\n\n\n<li>\u00dcr\u00fcnler bir sepete veya istek listesine eklenir.<\/li>\n\n\n\n<li>Her sayfada ge\u00e7irilen s\u00fcre<\/li>\n\n\n\n<li>Kat\u0131l\u0131m derecesi<\/li>\n\n\n\n<li>Ge\u00e7mi\u015f arama sorgular\u0131<\/li>\n\n\n\n<li>Ek etkile\u015fimler<\/li>\n<\/ul>\n\n<p>T\u00fcm bu veriler izleme pikselleri ve \u00e7erezler kullan\u0131larak toplanabilir ve daha sonra <a href=\"https:\/\/www.questionpro.com\/blog\/tr\/musteri-veri-yonetimi-nedir-ve-nasil-yapilir\/\">m\u00fc\u015fteri veri y\u00f6netimi<\/a> \u00e7\u00f6z\u00fcmleri kullan\u0131larak analiz edilebilir.<\/p>\n\n<p>Reklamverenler davran\u0131\u015f temelli reklamlardan faydalan\u0131r. \u0130lk olarak, m\u00fc\u015fteriler daha \u00f6nce g\u00f6rd\u00fckleri \u015feyleri g\u00f6rd\u00fckleri i\u00e7in \u00e7ok say\u0131da t\u0131klama olu\u015ftururlar. Bu hedefli reklam bi\u00e7imi, site ziyaret\u00e7ilerini m\u00fc\u015fteriye d\u00f6n\u00fc\u015ft\u00fcr\u00fcr. Bu, bir kullan\u0131c\u0131y\u0131 sat\u0131\u015f <a href=\"https:\/\/www.questionpro.com\/blog\/tr\/huni-analizi-nedir-ve-nasil-yapilir\/\">hunisi analiziniz<\/a> boyunca y\u00f6nlendirirken do\u011fru anda uygun bir teklif tasarlaman\u0131z\u0131 sa\u011flar. Bu y\u00f6ntem, ne olursa olsun her \u015firket i\u00e7in sat\u0131\u015flar\u0131 art\u0131r\u0131r.<\/p>\n\n<h2 class=\"wp-block-heading\">Davran\u0131\u015fsal Hedefleme \u00d6rnekleri<\/h2>\n\n<p>Daha fazla pazarlamac\u0131 bu t\u00fcr hedeflemeyi pazarlama kampanyalar\u0131na entegre ediyor. M\u00fc\u015fteriler veya t\u00fcketiciler taraf\u0131ndan yap\u0131lan bu t\u00fcr hedefleme \u00f6rnekleri:<\/p>\n\n<ul>\n<li><h3>\u00c7apraz sat\u0131\u015f ve sat\u0131\u015flar\u0131 art\u0131rma<\/h3><h3><\/h3><\/li>\n<\/ul>\n\n<p>M\u00fc\u015fterilerinizin neleri takdir etti\u011fini ve \u015firketinizle nas\u0131l etkile\u015fim kurduklar\u0131n\u0131 bilmek, yeni \u00fcr\u00fcnlerin reklam\u0131n\u0131 yapman\u0131za yard\u0131mc\u0131 olur. X ve Y \u00fcr\u00fcnleri aras\u0131nda ba\u011flant\u0131 kurabilirseniz, X \u00fcr\u00fcn\u00fcyle ilgilenen kitleniz b\u00fcy\u00fck olas\u0131l\u0131kla bir Y \u00fcr\u00fcn\u00fc reklam\u0131yla etkile\u015fime ge\u00e7ecektir.<\/p>\n\n<ul>\n<li><h3>E-posta kampanyalar\u0131nda davran\u0131\u015fsal hedefleme<\/h3><h3><\/h3><\/li>\n<\/ul>\n\n<p>Davran\u0131\u015fsal e-posta kampanyalar\u0131 programatik medya reklamc\u0131l\u0131\u011f\u0131 ile s\u0131n\u0131rl\u0131 de\u011fildir. Hedefinizin sitenizi veya uygulaman\u0131z\u0131 nas\u0131l kulland\u0131\u011f\u0131na ba\u011fl\u0131 olarak e-posta pazarlamas\u0131n\u0131 ki\u015fiselle\u015ftirin.<\/p>\n\n<p>Terk edilmi\u015f al\u0131\u015fveri\u015f sepeti oturumlar\u0131n\u0131 hedeflemek, d\u00fczenli g\u00fcncellemelerde g\u00f6r\u00fclen \u00fcr\u00fcnleri eklemek veya daha \u00f6nce okunan bilgilere at\u0131fta bulunmak \u00f6rnek olarak verilebilir. Davran\u0131\u015fsal e-posta kampanyalar\u0131, e-posta verimlili\u011fini ve hedefleme olanaklar\u0131n\u0131 art\u0131r\u0131r.<\/p>\n\n<ul>\n<li><h3>Yeniden pazarlamada davran\u0131\u015fsal hedefleme<\/h3><h3><\/h3><\/li>\n<\/ul>\n\n<p>Yeniden hedefleme, davran\u0131\u015fsal hedefleme i\u00e7in kullan\u0131m\u0131 kolay bir yakla\u015f\u0131md\u0131r. Site ziyaret\u00e7ilerini tan\u0131mak, onlar\u0131 geri d\u00f6nmeye ve di\u011fer sitelerdeki hedefleri ger\u00e7ekle\u015ftirmeye ikna edebilir.<\/p>\n\n<p>Facebook ve Google, site ziyaret\u00e7ilerini anlayabilen, kurulumu kolay izleme pikselleri sa\u011flar. Bu par\u00e7alar kendi veri y\u00f6netim platformlar\u0131nda etkinle\u015ftirilebilir.<\/p>\n\n<ul>\n<li><h3>Konuma g\u00f6re hedefleme<\/h3><h3><\/h3><\/li>\n<\/ul>\n\n<p>Konum tabanl\u0131 hedefleme, ger\u00e7ek d\u00fcnyadaki <a href=\"https:\/\/www.questionpro.com\/blog\/tr\/hedef-kitle-nedir-ve-nasil-tanimlanir\/\">etkinliklere<\/a> dayal\u0131 olarak <a href=\"https:\/\/www.questionpro.com\/blog\/tr\/hedef-kitle-nedir-ve-nasil-tanimlanir\/\">hedef kitlelere<\/a> ula\u015f\u0131r. \u0130\u015fletmenizi veya bir rakibinizi ziyaret eden kitleleri yeniden hedefleyin. Bu durum internet perakendecileri ve e-ticaret i\u00e7in de ge\u00e7erlidir.<\/p>\n\n<p>Bu hedefleme giri\u015fimleri, ger\u00e7ek d\u00fcnyadaki m\u00fc\u015fteri davran\u0131\u015f\u0131n\u0131 ortaya \u00e7\u0131kard\u0131klar\u0131 i\u00e7in de\u011ferli olabilir. Bu, insanlar\u0131n davran\u0131\u015flar\u0131na ba\u011fl\u0131 olarak ilgin\u00e7 segmentler olu\u015fturman\u0131za olanak tan\u0131r.<\/p>\n\n<h2 class=\"wp-block-heading\">Sonu\u00e7<\/h2>\n\n<p>Davran\u0131\u015fsal hedefleme, davran\u0131\u015fsal reklam kampanyalar\u0131n\u0131 iyile\u015ftirmek i\u00e7in insanlar\u0131n interneti nas\u0131l kulland\u0131klar\u0131 hakk\u0131ndaki bilgileri kullanan bir pazarlama t\u00fcr\u00fcd\u00fcr. Markalar art\u0131k pazarlamalar\u0131nda m\u00fc\u015fteri merkezli bir yakla\u015f\u0131m benimsiyor. Ba\u011flamsal reklamc\u0131l\u0131k yerini davran\u0131\u015f temelli reklamlara b\u0131rakt\u0131.<\/p>\n\n<p>Facebook ve Google, site ziyaret\u00e7ilerini anlayabilen, kurulumu kolay izleme pikselleri sa\u011flar. M\u00fc\u015fterilerinizin neleri takdir etti\u011fini ve \u015firketinizle nas\u0131l etkile\u015fim kurduklar\u0131n\u0131 bilmek, yeni \u00fcr\u00fcnlerin reklam\u0131n\u0131 yapman\u0131za yard\u0131mc\u0131 olur.<\/p>\n\n<p>QuestionPro&#8217;nun anket yaz\u0131l\u0131m\u0131, \u00f6\u011frencilerin ve profesyonellerin y\u00fcksek de\u011ferli i\u00e7g\u00f6r\u00fcler sunmak i\u00e7in gereken t\u00fcm verileri toplamalar\u0131na yard\u0131mc\u0131 olmu\u015ftur. Ayr\u0131ca, nihai bulgular\u0131 de\u011ferlendirmenize yard\u0131mc\u0131 olacak bir veri analiz paketi de bulunmaktad\u0131r.<\/p>\n\n<p>QuestionPro anket yaz\u0131l\u0131m\u0131ndan daha fazlas\u0131d\u0131r; her i\u015fletme ve her zorluk i\u00e7in \u00e7\u00f6z\u00fcmler sunuyoruz. Ayr\u0131ca bir veri y\u00f6netim platformu olan Insights Hub&#8217;\u0131 da sunuyoruz. \u00dccretsiz deneme i\u00e7in bug\u00fcn QuestionPro ile ileti\u015fime ge\u00e7in veya daha fazlas\u0131n\u0131 \u00f6\u011frenin!<\/p>\n\n\n\t<div class=\"banner-section wf-section\" lang=\"\" >\n\t\t<div class=\"right-column-container\">\n\t\t\t<div class=\"bannerbg white\">\n\t\t\t\t<span class=\"h1-2\">Ger\u00e7ek zamanl\u0131 verilere, i\u00e7g\u00f6r\u00fclere ve geli\u015fmi\u015f analizlere dayal\u0131 unutulmaz deneyimler yarat\u0131n.<\/span>\n\t\t\t\t<a href=\"#userliteForm\" data-toggle=\"modal\" class=\"button w-button\">Demo Talep Edin<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"userlite-modal modal fade\" id=\"userliteForm\" tabindex=\"-1\" role=\"dialog\" style=\"display: none;\">\n\t\t<div class=\"modal-dialog\" role=\"document\">\n\t\t\t<div class=\"modal-content\" role=\"document\">\n\t\t\t\t<div class=\"modal-body\">\n\t\t\t\t\t<div class=\"modal-header\">\n\t\t\t\t\t\t<button type=\"button\" class=\"close\" data-dismiss=\"modal\" aria-label=\"Close\">\n\t\t\t\t\t\t\t<i class=\"material-icons\">close<\/i>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"contact-us-form-wrapper contact-box\">\n\t\t\t\t\t\t<div class=\"userlite-form-wrapper\">\n\t\t\t\t\t\t\t<iframe src=\"https:\/\/www.questionpro.com\/userlite-form-blog-turkish.html?product=Surveys&amp;referralurl=https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/posts\/794709\/&amp;lang=tr&amp;cat=arastirma-araclari-ve-uygulamalari\" style=\"display: block;\" ><\/iframe>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"demo-form-wrapper success-message-div\" style=\"display:none\">\n\t\t\t\t\t\t\t<p class=\"success-message-para\"><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n<h2 class=\"wp-block-heading\">S\u0131k\u00e7a Sorulan Sorular (SSS)<\/h2>\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1690891590617\"><strong class=\"schema-faq-question\">Davran\u0131\u015fsal hedefleme nedir?<\/strong> <p class=\"schema-faq-answer\">Davran\u0131\u015fsal hedefleme, kullan\u0131c\u0131lara web&#8217;de gezinme davran\u0131\u015flar\u0131na ve dijital varl\u0131klarla etkile\u015fimlerine g\u00f6re reklam ve pazarlama mesajlar\u0131 g\u00f6steren bir y\u00f6ntemdir.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1690891609240\"><strong class=\"schema-faq-question\">Davran\u0131\u015fsal hedefleme nas\u0131l \u00e7al\u0131\u015f\u0131r?<\/strong> <p class=\"schema-faq-answer\">  Davran\u0131\u015fsal hedefleme, kullan\u0131c\u0131 verilerini toplar, davran\u0131\u015f kal\u0131plar\u0131n\u0131 analiz eder ve ki\u015fiselle\u015ftirilmi\u015f reklamlar ve i\u00e7erikler sunmak i\u00e7in kullan\u0131c\u0131 segmentleri olu\u015fturur.<br><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1690891630639\"><strong class=\"schema-faq-question\">Davran\u0131\u015fsal hedefleme kullan\u0131c\u0131 deneyimini nas\u0131l iyile\u015ftirir?<\/strong> <p class=\"schema-faq-answer\">Davran\u0131\u015fsal hedefleme, ki\u015fiselle\u015ftirilmi\u015f i\u00e7erik sunarak kullan\u0131c\u0131lar i\u00e7in daha alakal\u0131 ve keyifli bir deneyim yarat\u0131r.<br><\/p> <\/div> <\/div>\n<iframe id=\"user_lite\" src=\"https:\/\/www.questionpro.com\/userlite-form-blog-turkish.html?product=Surveys&amp;referralurl=https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/posts\/794709\/&amp;lang=tr&amp;cat=arastirma-araclari-ve-uygulamalari\" style=\"display: block;\" ><\/iframe>\n","protected":false},"excerpt":{"rendered":"<p>Davran\u0131\u015fsal hedefleme, reklamverenlerin kullan\u0131c\u0131lara tarama al\u0131\u015fkanl\u0131klar\u0131na g\u00f6re alakal\u0131 reklamlar g\u00f6stermesine olanak tan\u0131yan bir reklamc\u0131l\u0131k t\u00fcr\u00fcd\u00fcr. Di\u011fer \u015feylerin yan\u0131 s\u0131ra arama [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":715007,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1118],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Davran\u0131\u015fsal Hedefleme: \u00d6rneklerle Nedir? | QuestionPro<\/title>\n<meta name=\"description\" content=\"Davran\u0131\u015fsal hedefleme, pazarlamac\u0131lar\u0131n bir kullan\u0131c\u0131n\u0131n tarama etkinli\u011fine ba\u011fl\u0131 olarak ilgili reklamlar sunmas\u0131na olanak tan\u0131r. 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