{"id":794717,"date":"2022-07-18T11:00:08","date_gmt":"2022-07-18T11:00:08","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/davranissal-analitik-nedir-ve-nasil-yapilir\/"},"modified":"2022-07-18T11:00:08","modified_gmt":"2022-07-18T11:00:08","slug":"davranissal-analitik-nedir-ve-nasil-yapilir","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/davranissal-analitik-nedir-ve-nasil-yapilir\/","title":{"rendered":"Davran\u0131\u015fsal Analitik: Nedir ve Nas\u0131l Yap\u0131l\u0131r?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Davran\u0131\u015fsal analitik, t\u00fcketicilerinizin \u00fcr\u00fcn\u00fcn\u00fczle nas\u0131l etkile\u015fime girdi\u011fini tam olarak \u00f6\u011frenmenizi sa\u011flar. Bu bilgiyi, hizmetlerinizi geli\u015ftirmek, uyarlamak ve t\u00fcketicilerinizin istedi\u011fi deneyimleri \u015fekillendirmek i\u00e7in kullanabilirsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fterilerinizi daha derin bir d\u00fczeyde anlamak, her \u015firket i\u00e7in \u00f6ncelikli odak noktas\u0131 olmal\u0131d\u0131r. Bu, onlar hakk\u0131nda temel bilgileri toplamay\u0131, ne yapt\u0131klar\u0131n\u0131 ve bunu neden yapt\u0131klar\u0131n\u0131 anlamay\u0131 i\u00e7erir. Bir marka y\u00f6neticisinin en \u00f6nemli g\u00f6revi, m\u00fc\u015fterilerini ve endi\u015felerini anlamakt\u0131r. Bir \u00f6zellik kullan\u0131ma sunuldu\u011funda, hayati soru \u015fudur: &#8220;\u0130nsanlar bunu nas\u0131l kullan\u0131yor?&#8221;  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sonu\u00e7ta, kimsenin kullanmad\u0131\u011f\u0131 bir \u00fcr\u00fcn tasarlamazs\u0131n\u0131z ve kan\u0131tlanabilir bir talebi olmayan bir \u00f6zellik i\u00e7in zaman, para ve \u00e7aba harcamazs\u0131n\u0131z. Hedef kitlenizi sat\u0131n almaya neyin y\u00f6nlendirdi\u011fini bulmak \u00e7ok \u00f6nemlidir ve bir <a href=\"https:\/\/www.questionpro.com\/blog\/consumer-research\/\">m\u00fc\u015fteri davran\u0131\u015f analizi<\/a> yapmak, ba\u015flamak i\u00e7in en iyi yollardan biridir.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Davran\u0131\u015fsal Analitik Nedir?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri davran\u0131\u015f analizi, t\u00fcketici verilerinin elde edilmesine, analiz edilmesine ve etkili bir \u015fekilde kullan\u0131lmas\u0131na yard\u0131mc\u0131 olur. M\u00fc\u015fterileri neyin motive etti\u011fini ve onlara neyin ilham verdi\u011fini anlamak bu s\u00fcrecin ayr\u0131lmaz bir par\u00e7as\u0131d\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Uygulamalar veya web siteleri gibi dijital \u00fcr\u00fcnlerin kullan\u0131c\u0131lar\u0131, davran\u0131\u015flar\u0131ndan veri toplayan ve analiz eden bu t\u00fcr <a href=\"https:\/\/www.questionpro.com\/blog\/analytics-vs-reporting\/\">analitik ve raporlara<\/a> kat\u0131l\u0131rlar. Firmalar bu verileri kullanarak m\u00fc\u015fterilerinin sanal deneyimle nas\u0131l etkile\u015fime girdi\u011fini tam olarak g\u00f6rebilir ve gelecekte dijital tekliflerini nas\u0131l geli\u015ftireceklerine karar verebilirler.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sekt\u00f6r lideri \u00e7\u00f6z\u00fcmler olu\u015ftururken, davran\u0131\u015fsal veri analizi olmazsa olmazd\u0131r. Kapsaml\u0131 bir davran\u0131\u015fsal \u00e7al\u0131\u015fma, sayfa ziyaretlerinin ve aktif kullan\u0131c\u0131lar\u0131n \u00f6tesine ge\u00e7er. \u0130\u015fletmelerin <a href=\"https:\/\/www.questionpro.com\/blog\/buyer-journey\/\">al\u0131c\u0131n\u0131n yolculu\u011funu<\/a> izlemesine ve t\u00fcketicilerin sat\u0131n alma tercihlerini neyin y\u00f6nlendirdi\u011fini anlamas\u0131na yard\u0131mc\u0131 olur.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Davran\u0131\u015fsal analizden kimler faydalanabilir?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ekibiniz m\u00fc\u015fteri profillerini bilgilendirmek i\u00e7in analizlerden yararland\u0131\u011f\u0131nda, i\u015fletmenizdeki herkes verilerden faydalanabilir. \u015eirketinizdeki herkes bu istatistikleri kullanabilir, ancak en \u00e7ok belirli i\u015fler yararlan\u0131r:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pazarlamac\u0131lar, reklam, m\u00fc\u015fteri kazan\u0131m\u0131, elde tutma ve d\u00f6n\u00fc\u015f\u00fcmleri iyile\u015ftirmek amac\u0131yla kohort verileri geli\u015ftirmek i\u00e7in davran\u0131\u015fsal analiti\u011fi kullanabilir. Daha derin t\u00fcketici profilleri geli\u015ftirmek i\u00e7in davran\u0131\u015fsal, i\u015flemsel ve <a href=\"https:\/\/www.questionpro.com\/blog\/demographic-data\/\">demografik veriler<\/a> birle\u015ftirilebilir. M\u00fc\u015fterileriniz hakk\u0131ndaki i\u00e7g\u00f6r\u00fcler ve tahminler, etkile\u015fimleri \u00f6zelle\u015ftirmenize yard\u0131mc\u0131 olabilir.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Davran\u0131\u015fsal analitik, pazarlamac\u0131lar\u0131n ve sat\u0131\u015f ekiplerinin strateji olu\u015fturmas\u0131na yard\u0131mc\u0131 olur. Etkili pazarlama kampanyalar\u0131 geli\u015ftirmek i\u00e7in davran\u0131\u015fsal verileri kullanan bir pazarlama ekibi, daha geni\u015f ve daha nitelikli bir d\u00f6n\u00fc\u015f\u00fcm hunisi olu\u015ftururken sat\u0131\u015f ekibinin yat\u0131r\u0131m getirisini g\u00f6stermesine yard\u0131mc\u0131 olur. Kullan\u0131c\u0131lar\u0131n gezinme davran\u0131\u015flar\u0131n\u0131 ve yan\u0131tlar\u0131n\u0131 izleyerek, ek sat\u0131\u015f ve \u00e7apraz sat\u0131\u015f olas\u0131l\u0131klar\u0131 ortaya \u00e7\u0131kar ve bu da ek sat\u0131\u015f ve hacim sa\u011flar.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Veri analistleri, kullan\u0131c\u0131 ilgisini ger\u00e7eklikle kar\u015f\u0131la\u015ft\u0131rarak <a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-map\/\">m\u00fc\u015fteri yolculu\u011funu<\/a> anlamaya yard\u0131mc\u0131 olur. Veriler ayr\u0131ca, sad\u0131k m\u00fc\u015fterilere kar\u015f\u0131 \u00e7alkalanma tehlikesi olan m\u00fc\u015fterilerin belirlenmesine de yard\u0131mc\u0131 olabilir. Karma\u015f\u0131k veriler anlaml\u0131 i\u00e7g\u00f6r\u00fcler sa\u011flamak \u00fczere analiz edilebilir. Pazarlamac\u0131lar, ekiplerin y\u00fcksek de\u011ferli g\u00f6revlere odaklanmas\u0131n\u0131 sa\u011flamak amac\u0131yla s\u00fcre\u00e7leri kolayla\u015ft\u0131rmak i\u00e7in bu i\u00e7g\u00f6r\u00fclerden faydalanabilir.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bazen insanlar sizin tahminlerinize ra\u011fmen hedefi \u0131skalayabiliyor. Kullan\u0131c\u0131lar pazarlama giri\u015fimlerinizi be\u011fenmezlerse bunu size \u00e7evrimi\u00e7i olarak (sosyal medya, sohbet veya e-posta yoluyla) s\u00f6yleyeceklerdir. Bu bilgileri ilk olarak <a href=\"https:\/\/www.questionpro.com\/blog\/customer-service\/\">m\u00fc\u015fteri hizmetleri<\/a> personeliniz al\u0131r. Davran\u0131\u015fsal analitik, \u00f6n saflardaki \u00e7al\u0131\u015fanlar\u0131n do\u011fru yan\u0131tlarla haz\u0131r olmalar\u0131na ve \u00f6nemli m\u00fc\u015fteri bilgilerini sat\u0131\u015f ve pazarlamaya iletmelerine yard\u0131mc\u0131 olabilir.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Davran\u0131\u015f Analizi Nas\u0131l Yap\u0131l\u0131r?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Davran\u0131\u015f analizi s\u00fcrekli bir s\u00fcre\u00e7tir. A\u015famalar\u0131 tekrarlamak ve sonu\u00e7lar\u0131 g\u00f6zden ge\u00e7irmek, t\u00fcketici fikirlerini ve eylemlerini de\u011fi\u015ftirme yakla\u015f\u0131m\u0131n\u0131z\u0131 de\u011fi\u015ftirmenize yard\u0131mc\u0131 olur.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-442507\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/07\/how-to-do-behavioral-analysis.jpg\" alt=\"davran\u0131\u015f analizi nas\u0131l yap\u0131l\u0131r\" width=\"992\" height=\"729\"><\/p>\n<h3><span style=\"font-weight: 400;\">\u015eirketinizin hedeflerini ve sonu\u00e7lar\u0131n\u0131 belirleyin.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Her stratejik s\u00fcre\u00e7 gibi davran\u0131\u015fsal analiz de kurumsal hedeflerle ba\u015flar. Ne istiyorsun? M\u00fc\u015fterileriniz hakk\u0131nda ne bilmek istiyorsunuz ve hangi davran\u0131\u015flar\u0131 g\u00f6rmek istiyorsunuz?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">KPI&#8217;lar\u0131n\u0131z\u0131 hedeflerinize g\u00f6re se\u00e7in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hedefiniz m\u00fc\u015fteri mutlulu\u011fuysa, takip edin:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u00fc\u015fteri hizmetleri \u00e7a\u011fr\u0131lar\u0131n\u0131n hacmi<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u00fc\u015fteriyi <a href=\"https:\/\/www.questionpro.com\/blog\/retention-rate\/\">elde tutma oranlar\u0131n\u0131n<\/a> \u00f6denmesi<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.questionpro.com\/features\/net-promoter-score.html\">Net destek\u00e7i puan\u0131 (NPS)<\/a> veya di\u011fer m\u00fc\u015fteri memnuniyeti anketi puanlar\u0131<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Hedef kitlenizin kim oldu\u011funu \u00f6\u011frenin.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fterileriniz i\u015fletmeniz i\u00e7in ne kadar \u00f6nemli? D\u00fczenli m\u00fc\u015fterilerinizden ka\u00e7\u0131n\u0131 haftal\u0131k (hatta g\u00fcnl\u00fck) m\u00fc\u015fterilere, <a href=\"https:\/\/www.questionpro.com\/blog\/brand-ambassadors\/\">marka el\u00e7ilerine<\/a> veya evangelistlere d\u00f6n\u00fc\u015ft\u00fcrebilirsiniz? Bu ana b\u00f6l\u00fcmleri belirlemek, <a href=\"https:\/\/www.questionpro.com\/blog\/improve-the-roi-of-customer-experience-program\/\">yat\u0131r\u0131m getirinizi (ROI)<\/a> optimize etmeye odaklanman\u0131za yard\u0131mc\u0131 olur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">S\u00fcrekli istihbarat yeteneklerine sahip davran\u0131\u015fsal analiz sistemlerinin co\u011frafya, cinsiyet ve gelir gibi tipik demografik \u00f6zelliklerden daha derine inmenizi sa\u011flad\u0131\u011f\u0131n\u0131 unutmay\u0131n. \u00dcr\u00fcn kullan\u0131m\u0131, sat\u0131n alma nedenleri, sat\u0131n alma zaman\u0131 ve al\u0131c\u0131n\u0131n yolculuk a\u015famas\u0131 gibi temel davran\u0131\u015flara g\u00f6re segmentlere ay\u0131rmak, ba\u011flam sa\u011flaman\u0131za yard\u0131mc\u0131 olabilir.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">T\u00fcketicinin yolculu\u011fu ayr\u0131nt\u0131l\u0131 olarak haritaland\u0131r\u0131lmal\u0131d\u0131r.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fterilerinizi ve onlar\u0131n hem \u00e7evrimi\u00e7i hem de \u00e7evrimd\u0131\u015f\u0131 \u00e7e\u015fitli platformlarda, cihazlarda ve temas noktalar\u0131nda markan\u0131zla olan etkile\u015fimlerini tan\u0131mak i\u00e7in biraz zaman harcamal\u0131s\u0131n\u0131z.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Se\u00e7ti\u011finiz rotalardan hangisinin istedi\u011finiz sonu\u00e7lara ula\u015fmak i\u00e7in gerekli oldu\u011funa karar verin. Bir kullan\u0131c\u0131 &#8220;ba\u015far\u0131ya giden kritik yollar&#8221; olarak bilinen belirli bir dizi ad\u0131m\u0131 izledi\u011finde nihai hedefe ula\u015f\u0131l\u0131r. \u0130\u015fe al\u0131m, d\u00f6n\u00fc\u015f\u00fcm ve m\u00fc\u015fteriyi elde tutma s\u00fcre\u00e7lerinin t\u00fcm\u00fc bu prosed\u00fcrlerden faydalanabilir.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Verilerinizin kaynaklar\u0131n\u0131 belirleyin.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.questionpro.com\/blog\/data-collection\/\">Veri toplamaya<\/a> ba\u015flamak i\u00e7in neredeyse haz\u0131rs\u0131n\u0131z. Ancak, \u00f6ncelikle verilerinizin kayna\u011f\u0131n\u0131 ke\u015ffetmeniz gerekir. Al\u0131c\u0131n\u0131n yolculu\u011fu \u00e7ok say\u0131da platforma (mobil, \u00e7evrimi\u00e7i, uygulama, ma\u011faza i\u00e7i vb.) yay\u0131ld\u0131\u011f\u0131ndan, t\u00fcm verileri nas\u0131l ba\u011flayaca\u011f\u0131n\u0131z\u0131 belirlemeniz gerekecektir. <a href=\"https:\/\/www.questionpro.com\/blog\/customer-experience-analytics\/\">M\u00fc\u015fteri deneyimi analiti\u011finin<\/a> birle\u015fik bir g\u00f6r\u00fcn\u00fcm\u00fcne ihtiyac\u0131n\u0131z varsa, yaln\u0131zca platformlar aras\u0131 davran\u0131\u015fsal analitik i\u00e7in bir \u00e7\u00f6z\u00fcm yeterli olacakt\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nitel ve <a href=\"https:\/\/www.questionpro.com\/blog\/quantitative-data\/\">nicel veriler<\/a> (personel anketleri ve m\u00fc\u015fteri odak gruplar\u0131 gibi) olmadan hikayenin yaln\u0131zca bir taraf\u0131n\u0131 g\u00f6rebilirsiniz. T\u00fcm a\u00e7\u0131lardan g\u00f6r\u00fcn\u00fcrl\u00fck, mevcut durumu de\u011ferlendirmek ve gelece\u011fe y\u00f6nelik yenilikler yapmak i\u00e7in hayati \u00f6nem ta\u015f\u0131r.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Durumu analiz edin.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Verilerinizi toplad\u0131ktan sonra analiz etmeye ba\u015flaman\u0131n zaman\u0131 geldi. Devam eden istihbarat \u00e7\u00f6z\u00fcm\u00fcn\u00fcz ba\u011flam\u0131nda a\u015fa\u011f\u0131daki soruyu d\u00fc\u015f\u00fcn\u00fcn:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bir \u00fcr\u00fcn\u00fc sat\u0131n almak isteyenler i\u00e7in ortak bir giri\u015f noktas\u0131 var m\u0131?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bireyleri yapt\u0131klar\u0131 al\u0131\u015fveri\u015fleri yapmaya motive eden nedir?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00dcr\u00fcn\u00fcn\u00fcz\u00fcn hangi \u00f6zellikleri sat\u0131\u015flar\u0131 art\u0131rmada en etkili?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u00fc\u015fterileriniz a\u015fa\u011f\u0131daki \u00f6zelliklere ne \u00f6l\u00e7\u00fcde de\u011fer veriyor?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0130ndirimler ve te\u015fvikler m\u00fc\u015fteriyi elde tutmay\u0131 etkiliyor mu?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nas\u0131l ve neden m\u00fc\u015fteri kaybediyoruz?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Nitel ve nicel veriler kar\u015f\u0131la\u015ft\u0131r\u0131lmal\u0131d\u0131r. \u0130zledi\u011finiz olaylar\u0131 ve ba\u015far\u0131ya giden temel yollar\u0131 analiz ederek iyile\u015ftirilmesi gereken yerleri, s\u00fcrt\u00fc\u015fme b\u00f6lgelerini veya \u00fczerine in\u015fa edebilece\u011finiz ba\u015far\u0131lar\u0131 belirleyebilirsiniz.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u00d6\u011frendiklerinizi uygulay\u0131n.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Bu, yeni \u00f6\u011frendi\u011finiz anlay\u0131\u015f\u0131 test etmeniz i\u00e7in m\u00fckemmel bir f\u0131rsatt\u0131r. Sonu\u00e7lar\u0131n\u0131z\u0131 yeni bir reklam kampanyas\u0131 ba\u015flatarak, yeni bir \u00fcr\u00fcn \u00e7\u0131kararak veya hizmetlerin sunulma \u015feklini de\u011fi\u015ftirerek uygulay\u0131n. Herhangi bir yeni giri\u015fime ba\u015flamadan \u00f6nce, neyi test etti\u011finiz ve ne istedi\u011finiz konusunda net olun.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u00d6l\u00e7\u00fcn ve tekrarlay\u0131n.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.questionpro.com\/blog\/behavioral-research\/\">Davran\u0131\u015fsal ara\u015ft\u0131rman\u0131za<\/a> dayanarak m\u00fc\u015fterilerinizin yeni giri\u015fimleri uygularken nas\u0131l tepki verece\u011fine dair tahminlerde bulunun. Tahminlerinize verdikleri yan\u0131tlar\u0131 kar\u015f\u0131la\u015ft\u0131rmak \u00fczere yapt\u0131\u011f\u0131n\u0131z de\u011fi\u015fikliklerin ba\u015far\u0131s\u0131n\u0131 de\u011ferlendirmek i\u00e7in 1. ad\u0131mda ortaya koydu\u011funuz \u00f6l\u00e7\u00fctleri kullan\u0131n.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Davran\u0131\u015fsal Analitik \u00dczerine Sonu\u00e7<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0130lk test turunda istedi\u011finiz sonu\u00e7lar\u0131 alamazsan\u0131z pes etmeyin! Test, test, test! Yeni bir y\u00f6ntem veya mevcut stratejinizin farkl\u0131 bir varyant\u0131n\u0131 deneyin. Daha \u00f6nce de tart\u0131\u015f\u0131ld\u0131\u011f\u0131 gibi, davran\u0131\u015f analizi asla bitmeyen bir s\u00fcre\u00e7tir; ilerledik\u00e7e bilgi edinmeye ve daha yetenekli olmaya devam edeceksiniz.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Davran\u0131\u015fsal analitik, mevcut s\u00fcre\u00e7lerde kademeli ayarlamalar yapman\u0131za ve s\u00fcrekli de\u011fi\u015fen m\u00fc\u015fteri taleplerini, pazar e\u011filimlerini ve d\u0131\u015f de\u011fi\u015fkenlerin t\u00fcketici inan\u00e7lar\u0131n\u0131, g\u00fcd\u00fclerini ve eylemlerini nas\u0131l etkileyebilece\u011fini kavraman\u0131za olanak tan\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">QuestionPro, kullan\u0131c\u0131lar\u0131n g\u00f6r\u00fc\u015flerini\/geri bildirimlerini kendi kelimeleriyle ifade etmelerini sa\u011flayan metin yorumlar\u0131na ve girdiyi kategorize etmede daha fazla \u00f6zg\u00fcrl\u00fck sa\u011flayan s\u00fcper duygu analizine sahip geli\u015fmi\u015f bir soru kitapl\u0131\u011f\u0131d\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">NPS, NPS+ ve smiley gibi farkl\u0131 \u00f6l\u00e7eklendirme sorular\u0131, \u00e7al\u0131\u015fma i\u00e7in m\u00fckemmel bir \u00e7ok y\u00f6nl\u00fcl\u00fck sa\u011flamaktad\u0131r.<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/research-edition-survey-software\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/button><br \/>\n<\/a>       <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1053&amp;sourceRef=blog\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>\u00dcCRETS\u0130Z DENEME<\/button><br \/>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Davran\u0131\u015fsal analitik, t\u00fcketicilerinizin \u00fcr\u00fcn\u00fcn\u00fczle nas\u0131l etkile\u015fime girdi\u011fini tam olarak \u00f6\u011frenmenizi sa\u011flar. Bu bilgiyi, hizmetlerinizi geli\u015ftirmek, uyarlamak ve t\u00fcketicilerinizin istedi\u011fi deneyimleri [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":715357,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"davran\u0131\u015fsal analitik","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"Davran\u0131\u015fsal analitik, m\u00fc\u015fterilerin nas\u0131l ve neden davrand\u0131klar\u0131n\u0131 ara\u015ft\u0131rarak gelecekte nas\u0131l davranacaklar\u0131na dair do\u011fru tahminler yap\u0131lmas\u0131na olanak tan\u0131r.","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1118],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Davran\u0131\u015fsal Analitik: Nedir ve Nas\u0131l Yap\u0131l\u0131r? 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