{"id":794720,"date":"2016-05-02T07:40:04","date_gmt":"2016-05-02T07:40:04","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/monadik-fiyat-testi-ile-fiyatlandirma-arastirmasi\/"},"modified":"2016-05-02T07:40:04","modified_gmt":"2016-05-02T07:40:04","slug":"monadik-fiyat-testi-ile-fiyatlandirma-arastirmasi","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/monadik-fiyat-testi-ile-fiyatlandirma-arastirmasi\/","title":{"rendered":"Monadik Fiyat Testi ile Fiyatland\u0131rma Ara\u015ft\u0131rmas\u0131"},"content":{"rendered":"<p>\u00dcr\u00fcn\u00fcm veya hizmetim i\u00e7in ne kadar \u00fccret talep etmeliyim? Bu soru, k\u00e2rl\u0131l\u0131\u011f\u0131n\u0131z ve i\u015finizi s\u00fcrd\u00fcrme kabiliyetiniz \u00fczerinde do\u011frudan bir etkiye sahiptir. Piyasan\u0131n fiyat alg\u0131s\u0131n\u0131 test etmek i\u00e7in ankete dayal\u0131 birka\u00e7 y\u00f6ntem vard\u0131r. Monadik fiyat testi b\u00f6yle bir y\u00f6ntemdir. Di\u011fer pop\u00fcler <a href=\"https:\/\/www.questionpro.com\/blog\/pricing-research\/\">fiyatland\u0131rma ara\u015ft\u0131rma<\/a> y\u00f6ntemleri aras\u0131nda <a href=\"https:\/\/www.questionpro.com\/features\/van-westendorp-price-sensitivity-question.html\">Van Westendorp Fiyat Duyarl\u0131l\u0131\u011f\u0131 \u00d6l\u00e7er<\/a> ve t\u00fcrevleri yer almaktad\u0131r.<\/p>\n<p>Monadik fiyat testinde, kat\u0131l\u0131mc\u0131 tek bir fiyat g\u00f6r\u00fcr ve bu fiyat noktas\u0131nda sat\u0131n alma niyetini belirtmesi istenir. Bu tasar\u0131m, kat\u0131l\u0131mc\u0131ya karar\u0131n\u0131 yeniden d\u00fc\u015f\u00fcnme f\u0131rsat\u0131 verilmedi\u011fi i\u00e7in fiyat duyarl\u0131l\u0131\u011f\u0131n\u0131 \u00f6l\u00e7menin en saf yolu olarak kabul edilmektedir.<\/p>\n<p>Bununla birlikte, bu tasar\u0131m \u00e7ok say\u0131da kat\u0131l\u0131mc\u0131ya ula\u015fma becerisi gerektirmektedir. Test edilen her fiyat noktas\u0131 i\u00e7in 100&#8217;den fazla yan\u0131t al\u0131nmal\u0131d\u0131r. E\u011fer 5 &#8211; 8 fiyat noktas\u0131n\u0131 test ediyorsan\u0131z, bu 500 &#8211; 800 tamamlama anlam\u0131na gelir. Kilit pazar segmentlerinde fiyatlar\u0131 test ediyorsan\u0131z, bu segmentlerin de dikkate al\u0131nmas\u0131 gerekir.<\/p>\n<p>Daha \u00f6nce bir\u00e7ok kez s\u00f6ylendi\u011fi gibi &#8211; rastlant\u0131sall\u0131k tanr\u0131sall\u0131\u011f\u0131n yan\u0131ndad\u0131r. Ayn\u0131 durum monadik fiyat testi i\u00e7in de ge\u00e7erlidir. \u00d6nyarg\u0131 potansiyelini en aza indirmek i\u00e7in kat\u0131l\u0131mc\u0131lar fiyat gruplar\u0131na rastgele atanmal\u0131d\u0131r.<\/p>\n<p>Bu manuel olarak yap\u0131labilir. E\u011fer <a href=\"https:\/\/www.questionpro.com\/\">online anket platformunuz<\/a> randomizasyonu desteklemiyorsa, \u00f6rnekleminizi \u00f6nceden gruplara ay\u0131rabilir ve her grubu tek bir fiyata maruz b\u0131rakabilirsiniz. Bu, anketinizin her biri kendi ba\u011flant\u0131s\u0131na sahip birden fazla versiyonunu gerektirecektir. Anket arac\u0131n\u0131z randomizasyonu destekliyorsa, tek bir anket versiyonu yeterli olacakt\u0131r.<\/p>\n<p>Sat\u0131n alma niyeti sorunuz standart formatta olmal\u0131d\u0131r. \u00d6rne\u011fin: &#8221; <a href=\"https:\/\/www.questionpro.com\/blog\/how-to-set-the-right-price-is-still-a-research-question-that-requires-know-how\/\">Ara\u015ft\u0131rma sorular\u0131n\u0131n bedeli<\/a> olarak  A\u015fa\u011f\u0131da listelenen bu \u00fcr\u00fcn\u00fc sat\u0131n alma olas\u0131l\u0131\u011f\u0131n\u0131z nedir?&#8221; &#8220;Hi\u00e7 olas\u0131 de\u011fil&#8221; ile &#8220;Son derece olas\u0131&#8221; aras\u0131nda de\u011fi\u015fen 5, 7 veya 9 puanl\u0131 niyet \u00f6l\u00e7ekleri yayg\u0131n olarak kullan\u0131lmaktad\u0131r. Ara\u015ft\u0131rmac\u0131 olarak, bir kat\u0131l\u0131mc\u0131n\u0131n muhtemel bir al\u0131c\u0131 oldu\u011funu d\u00fc\u015f\u00fcnmek i\u00e7in kesme noktan\u0131z\u0131n ne oldu\u011funa karar vermeniz gerekecektir. \u0130lk iki kutu (\u00f6rne\u011fin dokuz puanl\u0131k \u00f6l\u00e7ekte 8 ve 9 puanlar) genellikle bir vekil olarak kullan\u0131l\u0131r.<\/p>\n<p>Fiyat&nbsp;&nbsp; &nbsp;T2 Kutu Y\u00fczdesi<br \/>\n$150&nbsp;&nbsp; &nbsp;25%<br \/>\n$175&nbsp;&nbsp; &nbsp;28%<br \/>\n$200&nbsp;&nbsp; &nbsp;35%<br \/>\n$225&nbsp;&nbsp; &nbsp;45%<br \/>\n$250&nbsp;&nbsp; &nbsp;37%<br \/>\n$275&nbsp;&nbsp; &nbsp;29%<\/p>\n<p>Yukar\u0131daki tablo, en uygun alg\u0131lanan fiyat\u0131n 225$ oldu\u011funu ve kabul edilebilir aral\u0131\u011f\u0131n 200-250$ oldu\u011funu g\u00f6stermektedir. Bu aral\u0131\u011f\u0131n her iki taraf\u0131nda da fiyat\u0131n \u00e7ok ucuz veya \u00e7ok pahal\u0131 oldu\u011fu d\u00fc\u015f\u00fcn\u00fclebilir. Bir segmentasyon \u015femas\u0131 kullan\u0131yorsan\u0131z veya m\u00fc\u015fterilerle potansiyel m\u00fc\u015fterileri kar\u015f\u0131la\u015ft\u0131r\u0131yorsan\u0131z, da\u011f\u0131l\u0131mlar bu gruplar aras\u0131nda farkl\u0131l\u0131k g\u00f6sterebilir.<\/p>\n<p>Monadik fiyat testi, <a href=\"https:\/\/www.questionpro.com\/blog\/price-sensitivity\/\" target=\"_blank\" rel=\"noopener noreferrer\">fiyat duyarl\u0131l\u0131\u011f\u0131n\u0131<\/a> de\u011ferlendirmek i\u00e7in nispeten saf bir ara\u00e7 sa\u011flar. \u00d6zelliklerin ve faydalar\u0131n sabit oldu\u011fu senaryolar i\u00e7in kullan\u0131\u015fl\u0131d\u0131r. Ara\u015ft\u0131rmac\u0131n\u0131n ideal bir \u00fcr\u00fcn veya hizmet yaratmak istedi\u011fi senaryolar, konjoint analizinden faydalanacakt\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00dcr\u00fcn\u00fcm veya hizmetim i\u00e7in ne kadar \u00fccret talep etmeliyim? Bu soru, k\u00e2rl\u0131l\u0131\u011f\u0131n\u0131z ve i\u015finizi s\u00fcrd\u00fcrme kabiliyetiniz \u00fczerinde do\u011frudan bir etkiye [&hellip;]<\/p>\n","protected":false},"author":136,"featured_media":769362,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1114],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Monadik Fiyat Testi ile Fiyatland\u0131rma Ara\u015ft\u0131rmas\u0131 | QuestionPro<\/title>\n<meta name=\"description\" content=\"Monadik fiyat testi, bir piyasan\u0131n fiyat duyarl\u0131l\u0131\u011f\u0131n\u0131 de\u011ferlendirmek i\u00e7in kullan\u0131lan \u00e7e\u015fitli anket tabanl\u0131 y\u00f6ntemlerden biridir. Van Westendop modeline bir alternatiftir.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/tr\/monadik-fiyat-testi-ile-fiyatlandirma-arastirmasi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Monadik Fiyat Testi ile Fiyatland\u0131rma Ara\u015ft\u0131rmas\u0131 | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"Monadik fiyat testi, bir piyasan\u0131n fiyat duyarl\u0131l\u0131\u011f\u0131n\u0131 de\u011ferlendirmek i\u00e7in kullan\u0131lan \u00e7e\u015fitli anket tabanl\u0131 y\u00f6ntemlerden biridir. Van Westendop modeline bir alternatiftir.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/tr\/monadik-fiyat-testi-ile-fiyatlandirma-arastirmasi\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-02T07:40:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2016\/05\/bigstock-Businessman-working-with-lapto-114914243-800x533-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Greg Timpany\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Greg Timpany\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/monadik-fiyat-testi-ile-fiyatlandirma-arastirmasi\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/monadik-fiyat-testi-ile-fiyatlandirma-arastirmasi\/\"},\"author\":{\"name\":\"Greg Timpany\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/dd964eb1605a56ae265b9c32f202ac62\"},\"headline\":\"Monadik Fiyat Testi ile Fiyatland\u0131rma Ara\u015ft\u0131rmas\u0131\",\"datePublished\":\"2016-05-02T07:40:04+00:00\",\"dateModified\":\"2016-05-02T07:40:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/monadik-fiyat-testi-ile-fiyatlandirma-arastirmasi\/\"},\"wordCount\":560,\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#organization\"},\"articleSection\":[\"Pazar Ara\u015ft\u0131rmas\u0131\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/monadik-fiyat-testi-ile-fiyatlandirma-arastirmasi\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/tr\/monadik-fiyat-testi-ile-fiyatlandirma-arastirmasi\/\",\"name\":\"Monadik Fiyat Testi ile Fiyatland\u0131rma Ara\u015ft\u0131rmas\u0131 | QuestionPro\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#website\"},\"datePublished\":\"2016-05-02T07:40:04+00:00\",\"dateModified\":\"2016-05-02T07:40:04+00:00\",\"description\":\"Monadik fiyat testi, bir piyasan\u0131n fiyat duyarl\u0131l\u0131\u011f\u0131n\u0131 de\u011ferlendirmek i\u00e7in kullan\u0131lan \u00e7e\u015fitli anket tabanl\u0131 y\u00f6ntemlerden biridir. Van Westendop modeline bir alternatiftir.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/monadik-fiyat-testi-ile-fiyatlandirma-arastirmasi\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.questionpro.com\/blog\/tr\/monadik-fiyat-testi-ile-fiyatlandirma-arastirmasi\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/monadik-fiyat-testi-ile-fiyatlandirma-arastirmasi\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Ev\",\"item\":\"https:\/\/www.questionpro.com\/blog\/tr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pazar Ara\u015ft\u0131rmas\u0131\",\"item\":\"https:\/\/www.questionpro.com\/blog\/tr\/category\/pazar-arastirmasi-tr\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Monadik Fiyat Testi ile Fiyatland\u0131rma Ara\u015ft\u0131rmas\u0131\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#website\",\"url\":\"https:\/\/www.questionpro.com\/blog\/tr\/\",\"name\":\"QuestionPro\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.questionpro.com\/blog\/tr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"tr\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#organization\",\"name\":\"QuestionPro\",\"url\":\"https:\/\/www.questionpro.com\/blog\/tr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"contentUrl\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"caption\":\"QuestionPro\"},\"image\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/questionpro\",\"https:\/\/twitter.com\/questionpro\",\"https:\/\/www.linkedin.com\/company\/questionpro\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/dd964eb1605a56ae265b9c32f202ac62\",\"name\":\"Greg Timpany\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ebac56c008c5c547e956fc3f9c99c5f7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ebac56c008c5c547e956fc3f9c99c5f7?s=96&d=mm&r=g\",\"caption\":\"Greg Timpany\"},\"description\":\"Consumer and B2B Insights and Research Thought Leader. Passionate About Translating Insights into Action.\",\"url\":\"https:\/\/www.questionpro.com\/blog\/tr\/author\/gregtimpany\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Monadik Fiyat Testi ile Fiyatland\u0131rma Ara\u015ft\u0131rmas\u0131 | QuestionPro","description":"Monadik fiyat testi, bir piyasan\u0131n fiyat duyarl\u0131l\u0131\u011f\u0131n\u0131 de\u011ferlendirmek i\u00e7in kullan\u0131lan \u00e7e\u015fitli anket tabanl\u0131 y\u00f6ntemlerden biridir. Van Westendop modeline bir alternatiftir.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.questionpro.com\/blog\/tr\/monadik-fiyat-testi-ile-fiyatlandirma-arastirmasi\/","og_locale":"tr_TR","og_type":"article","og_title":"Monadik Fiyat Testi ile Fiyatland\u0131rma Ara\u015ft\u0131rmas\u0131 | QuestionPro","og_description":"Monadik fiyat testi, bir piyasan\u0131n fiyat duyarl\u0131l\u0131\u011f\u0131n\u0131 de\u011ferlendirmek i\u00e7in kullan\u0131lan \u00e7e\u015fitli anket tabanl\u0131 y\u00f6ntemlerden biridir. Van Westendop modeline bir alternatiftir.","og_url":"https:\/\/www.questionpro.com\/blog\/tr\/monadik-fiyat-testi-ile-fiyatlandirma-arastirmasi\/","og_site_name":"QuestionPro","article_publisher":"https:\/\/www.facebook.com\/questionpro","article_published_time":"2016-05-02T07:40:04+00:00","og_image":[{"width":800,"height":533,"url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2016\/05\/bigstock-Businessman-working-with-lapto-114914243-800x533-1.jpg","type":"image\/jpeg"}],"author":"Greg Timpany","twitter_card":"summary_large_image","twitter_creator":"@questionpro","twitter_site":"@questionpro","twitter_misc":{"Yazan:":"Greg Timpany","Tahmini okuma s\u00fcresi":"3 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.questionpro.com\/blog\/tr\/monadik-fiyat-testi-ile-fiyatlandirma-arastirmasi\/#article","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/monadik-fiyat-testi-ile-fiyatlandirma-arastirmasi\/"},"author":{"name":"Greg Timpany","@id":"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/dd964eb1605a56ae265b9c32f202ac62"},"headline":"Monadik Fiyat Testi ile Fiyatland\u0131rma Ara\u015ft\u0131rmas\u0131","datePublished":"2016-05-02T07:40:04+00:00","dateModified":"2016-05-02T07:40:04+00:00","mainEntityOfPage":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/monadik-fiyat-testi-ile-fiyatlandirma-arastirmasi\/"},"wordCount":560,"publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/#organization"},"articleSection":["Pazar Ara\u015ft\u0131rmas\u0131"],"inLanguage":"tr"},{"@type":"WebPage","@id":"https:\/\/www.questionpro.com\/blog\/tr\/monadik-fiyat-testi-ile-fiyatlandirma-arastirmasi\/","url":"https:\/\/www.questionpro.com\/blog\/tr\/monadik-fiyat-testi-ile-fiyatlandirma-arastirmasi\/","name":"Monadik Fiyat Testi ile Fiyatland\u0131rma Ara\u015ft\u0131rmas\u0131 | QuestionPro","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/#website"},"datePublished":"2016-05-02T07:40:04+00:00","dateModified":"2016-05-02T07:40:04+00:00","description":"Monadik fiyat testi, bir piyasan\u0131n fiyat duyarl\u0131l\u0131\u011f\u0131n\u0131 de\u011ferlendirmek i\u00e7in kullan\u0131lan \u00e7e\u015fitli anket tabanl\u0131 y\u00f6ntemlerden biridir. Van Westendop modeline bir alternatiftir.","breadcrumb":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/monadik-fiyat-testi-ile-fiyatlandirma-arastirmasi\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.questionpro.com\/blog\/tr\/monadik-fiyat-testi-ile-fiyatlandirma-arastirmasi\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.questionpro.com\/blog\/tr\/monadik-fiyat-testi-ile-fiyatlandirma-arastirmasi\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Ev","item":"https:\/\/www.questionpro.com\/blog\/tr\/"},{"@type":"ListItem","position":2,"name":"Pazar Ara\u015ft\u0131rmas\u0131","item":"https:\/\/www.questionpro.com\/blog\/tr\/category\/pazar-arastirmasi-tr\/"},{"@type":"ListItem","position":3,"name":"Monadik Fiyat Testi ile Fiyatland\u0131rma Ara\u015ft\u0131rmas\u0131"}]},{"@type":"WebSite","@id":"https:\/\/www.questionpro.com\/blog\/tr\/#website","url":"https:\/\/www.questionpro.com\/blog\/tr\/","name":"QuestionPro","description":"","publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.questionpro.com\/blog\/tr\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"tr"},{"@type":"Organization","@id":"https:\/\/www.questionpro.com\/blog\/tr\/#organization","name":"QuestionPro","url":"https:\/\/www.questionpro.com\/blog\/tr\/","logo":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/logo\/image\/","url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","contentUrl":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","caption":"QuestionPro"},"image":{"@id":"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/questionpro","https:\/\/twitter.com\/questionpro","https:\/\/www.linkedin.com\/company\/questionpro\/"]},{"@type":"Person","@id":"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/dd964eb1605a56ae265b9c32f202ac62","name":"Greg Timpany","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ebac56c008c5c547e956fc3f9c99c5f7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ebac56c008c5c547e956fc3f9c99c5f7?s=96&d=mm&r=g","caption":"Greg Timpany"},"description":"Consumer and B2B Insights and Research Thought Leader. Passionate About Translating Insights into Action.","url":"https:\/\/www.questionpro.com\/blog\/tr\/author\/gregtimpany\/"}]}},"featured_image_src":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2016\/05\/bigstock-Businessman-working-with-lapto-114914243-800x533-1.jpg","featured_image_src_square":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2016\/05\/bigstock-Businessman-working-with-lapto-114914243-800x533-1.jpg","author_info":{"display_name":"Greg Timpany","author_link":"https:\/\/www.questionpro.com\/blog\/tr\/author\/gregtimpany\/"},"_links":{"self":[{"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/posts\/794720"}],"collection":[{"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/users\/136"}],"replies":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/comments?post=794720"}],"version-history":[{"count":0,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/posts\/794720\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/media\/769362"}],"wp:attachment":[{"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/media?parent=794720"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/categories?post=794720"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/tr\/wp-json\/wp\/v2\/tags?post=794720"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}