{"id":794763,"date":"2022-09-28T11:00:37","date_gmt":"2022-09-28T18:00:37","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/niyet-siniflandirmasi-nedir-ve-orneklerle-nasil-kullanilir\/"},"modified":"2025-02-17T00:26:44","modified_gmt":"2025-02-17T07:26:44","slug":"niyet-siniflandirma","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/niyet-siniflandirma\/","title":{"rendered":"Niyet S\u0131n\u0131fland\u0131rmas\u0131: Nedir ve \u00d6rneklerle Nas\u0131l Kullan\u0131l\u0131r"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Artan rekabet nedeniyle, m\u00fc\u015fterilerin art\u0131k her zamankinden daha fazla alternatifi var. Y\u00fcksek kaliteli m\u00fc\u015fteri hizmetleri sunmak art\u0131k firmalar\u0131n rekabet\u00e7i kalabilmek i\u00e7in yapabilecekleri en \u00f6nemli \u015feylerden biri. Niyet s\u0131n\u0131fland\u0131rmas\u0131nda do\u011fal dil anlay\u0131\u015f\u0131ndan bir kavram kullan\u0131l\u0131r (NLU-do\u011fal dil anlay\u0131\u015f\u0131). Ara\u015ft\u0131rmalar g\u00f6steriyor ki:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u00fcketicilerin \u00fc\u00e7te biri sevdikleri bir markay\u0131 yaln\u0131zca bir olumsuz kar\u015f\u0131la\u015fman\u0131n ard\u0131ndan terk etmektedir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0130yi bir kar\u015f\u0131la\u015fman\u0131n ard\u0131ndan t\u00fcketicilerin %70&#8217;i markay\u0131 arkada\u015flar\u0131na \u00f6neriyor.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Do\u011fal Dil \u0130\u015fleme&#8217;nin (NLP) bir dal\u0131 olan Do\u011fal Dil Anlama&#8217;n\u0131n (NLU) amac\u0131, kelimelerin gramerini ve ba\u011flam\u0131n\u0131 inceleyerek makinenin okudu\u011funu anlamas\u0131n\u0131 geli\u015ftirmektir. \u0130\u015fletmeler, sohbet robotlar\u0131 ve ki\u015fiselle\u015ftirme gibi m\u00fc\u015fteri hizmetlerinde yapay zeka teknolojilerini kullanarak m\u00fc\u015fterilerini daha iyi anlayabilir ve m\u00fc\u015fteri deneyimini geli\u015ftirebilir.<br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu blogda niyet s\u0131n\u0131fland\u0131rmas\u0131 ve kullan\u0131lan y\u00f6ntemler \u00f6rneklerle a\u00e7\u0131klanacakt\u0131r.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Niyet s\u0131n\u0131fland\u0131rmas\u0131 nedir?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ama\u00e7 s\u0131n\u0131fland\u0131rmas\u0131, ifadeleri ne anlama geldiklerine g\u00f6re gruplara ay\u0131r\u0131r. Anlam, konu\u015fmac\u0131n\u0131n ne demek istedi\u011fini g\u00f6sterir. Uygulaman\u0131zda varsay\u0131lan sistem ama\u00e7lar\u0131n\u0131 kullanabilir veya belirli g\u00f6revler i\u00e7in \u00f6zel ama\u00e7lar olu\u015fturabilirsiniz (\u00e7o\u011fu geli\u015ftirici uygulamalar i\u00e7in \u00f6zel ama\u00e7lar olu\u015fturur).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6rne\u011fin, selamla\u015fmalar, anla\u015fmalar, anla\u015fmazl\u0131klar, para transferleri, taksi sipari\u015fleri veya ihtiya\u00e7 duyabilece\u011finiz di\u011fer her \u015fey farkl\u0131 niyet s\u0131n\u0131fland\u0131rmalar\u0131na konulabilir.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Model her bir ifadeyi \u00fc\u00e7 gruba ay\u0131r\u0131r: tekli, \u00e7oklu veya hi\u00e7biri.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Ama\u00e7lar\u0131 s\u0131n\u0131fland\u0131rmaya y\u00f6nelik bir model olu\u015fturmak i\u00e7in dosyan\u0131n ama\u00e7lar b\u00f6l\u00fcm\u00fcnde e\u011fitim \u00f6rnekleri tan\u0131mlaman\u0131z gerekir. Belgeleri okuyarak nas\u0131l yap\u0131laca\u011f\u0131 hakk\u0131nda daha fazla bilgi edinebilirsiniz. Veri k\u00fcmesi dosyas\u0131n\u0131 uygulamaya ba\u011flamay\u0131 unutmay\u0131n. Ayr\u0131ca, \u00f6zel ama\u00e7lar\u0131n ayn\u0131 zamanda sistem ama\u00e7lar\u0131yla birlikte \u00e7al\u0131\u015fabilece\u011fini unutmay\u0131n.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u00d6rneklerle niyet s\u0131n\u0131fland\u0131rmas\u0131n\u0131 kullanma yollar\u0131<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Kelimeleri veya c\u00fcmleleri belirli bir niyetle otomatik olarak ili\u015fkilendirmek, makine \u00f6\u011frenimi ve do\u011fal dil i\u015flemeyi birle\u015ftiren niyet s\u0131n\u0131fland\u0131rmas\u0131 ile elde edilir. \u00d6rne\u011fin bir makine \u00f6\u011frenimi modeli, a\u015fa\u011f\u0131daki gibi ifadeleri ke\u015ffedebilir  <\/span><b>&#8220;sat\u0131n alma&#8221; <\/b><span style=\"font-weight: 400;\">veya <\/span><b>&#8220;edinmek&#8221;<\/b><span style=\"font-weight: 400;\"> sat\u0131n alma niyeti ile s\u0131kl\u0131kla ba\u011flant\u0131l\u0131d\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ancak \u00f6ncelikle, niyet s\u0131n\u0131fland\u0131r\u0131c\u0131lar\u0131n\u0131 e\u011fitmek i\u00e7in genellikle e\u011fitim verileri olarak bilinen metin \u00f6rneklerine ihtiya\u00e7 vard\u0131r. M\u00fc\u015fteri e-postalar\u0131n\u0131 incelerken, a\u015fa\u011f\u0131daki gibi etiketler alabilirsiniz:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0130lgilenen<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bilgi \u0130htiyac\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Abonelikten \u00e7\u0131k<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Yanl\u0131\u015f Ki\u015fi<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">E-posta \u00c7\u0131k\u0131\u015f\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Otomatik yan\u0131t vb.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Etiketleriniz ayarland\u0131\u011f\u0131nda, ama\u00e7 s\u0131n\u0131fland\u0131r\u0131c\u0131n\u0131z\u0131 e\u011fitmek i\u00e7in her etiket i\u00e7in ilgili metin \u00f6rneklerini kullanmaya ba\u015flayabilirsiniz.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u00d6rne\u011fin: &#8220;Web sitesinde g\u00f6rd\u00fckten sonra bir \u015fey sat\u0131n almaya \u00e7al\u0131\u015ft\u0131m, ancak nas\u0131l ba\u015flayaca\u011f\u0131mdan emin de\u011filim. Bana yard\u0131mc\u0131 olabilir misiniz?&#8221; \u0130sterseniz bu e-postay\u0131 ilgin\u00e7 olarak i\u015faretleyebilirsiniz.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Modele ne kadar \u00e7ok \u00f6rnek verirseniz, ama\u00e7 s\u0131n\u0131fland\u0131r\u0131c\u0131n\u0131z o kadar ak\u0131ll\u0131 olacakt\u0131r \u00e7\u00fcnk\u00fc \u00f6\u011frenecek daha fazla bilgiye sahip olacakt\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Niyet tespiti, metindeki tarihler, konumlar, firma adlar\u0131 ve kullan\u0131c\u0131n\u0131n niyetiyle ba\u011flant\u0131l\u0131 di\u011fer \u015feyler gibi belirli bilgileri bulmak i\u00e7in metin \u00e7\u0131karma ile birle\u015ftirilerek geli\u015ftirilebilir.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u00d6rne\u011fin, &#8220;Kanada&#8217;dan ABD&#8217;ye bir u\u00e7u\u015f rezervasyonu yapmak istiyorum, ancak kart\u0131m reddedildi&#8221; mesaj\u0131n\u0131 al\u0131rsan\u0131z, bir niyet s\u0131n\u0131fland\u0131r\u0131c\u0131 bunu bir u\u00e7u\u015f rezervasyonu yapma niyeti olarak s\u0131n\u0131fland\u0131racakt\u0131r. Bir metin \u00e7\u0131kar\u0131c\u0131 &#8220;Kanada&#8221; ve &#8220;ABD&#8221; varl\u0131klar\u0131n\u0131 \u00e7\u0131karacakt\u0131r.<\/span><\/i><\/p>\n<h2><span style=\"font-weight: 400;\">Niyet s\u0131n\u0131fland\u0131rmas\u0131n\u0131n kullan\u0131\u015fl\u0131l\u0131\u011f\u0131<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0130\u015fletmeler, \u00f6zellikle sat\u0131\u015f ve m\u00fc\u015fteri hizmetleri alanlar\u0131nda m\u00fc\u015fterilerinin niyetlerini s\u0131n\u0131fland\u0131rarak daha m\u00fc\u015fteri odakl\u0131 hale gelebilir. Niyet s\u0131n\u0131fland\u0131rmas\u0131, potansiyel m\u00fc\u015fterilere daha h\u0131zl\u0131 yan\u0131t vermek, sorular\u0131 ele almak ve ki\u015fiselle\u015ftirilmi\u015f hizmet sunmak gibi bir\u00e7ok g\u00f6rev i\u00e7in \u00e7ok \u00f6nemli olabilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130\u015fte daha ayr\u0131nt\u0131l\u0131 olarak birka\u00e7 avantaj:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Sat\u0131\u015f yapmak i\u00e7in her f\u0131rsat\u0131 de\u011ferlendirin.<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Sat\u0131n alma niyetlerini otomatik olarak tespit etmek, kurulu\u015flar\u0131n h\u0131zl\u0131 hareket etmesine ve m\u00fc\u015fteri adaylar\u0131n\u0131 \u00f6deme yapan m\u00fc\u015fterilere d\u00f6n\u00fc\u015ft\u00fcrmesine olanak tan\u0131d\u0131\u011f\u0131ndan sat\u0131\u015f ve m\u00fc\u015fteri hizmetleri i\u00e7in hayati \u00f6nem ta\u015f\u0131r. Ekipler sat\u0131n alma niyetlerine ne kadar h\u0131zl\u0131 yan\u0131t verirse, s\u00f6zle\u015fme imzalama olas\u0131l\u0131klar\u0131 da o kadar artar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Baz\u0131 m\u00fc\u015fteriler 6 saat i\u00e7inde yan\u0131t verilmesini talep etmektedir. Bir Facebook kullan\u0131c\u0131s\u0131n\u0131n \u00fcr\u00fcn stok durumunu sordu\u011funu varsayal\u0131m. Bir ama\u00e7 s\u0131n\u0131fland\u0131r\u0131c\u0131 ile, ilgilenen bir m\u00fc\u015fteriyi h\u0131zl\u0131 bir \u015fekilde belirleyebilir ve sat\u0131\u015flar\u0131 art\u0131rmak i\u00e7in onlarla ileti\u015fime ge\u00e7ebilirsiniz.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Geni\u015fledik\u00e7e \u00f6l\u00e7eklendirin<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Firmalar veri bombard\u0131man\u0131na tutuldu\u011funda bile, niyet s\u0131n\u0131fland\u0131r\u0131c\u0131lar potansiyel m\u00fc\u015fterileri belirleyebilir ve sorgular\u0131n\u0131 sat\u0131\u015f personeline y\u00f6nlendirebilir. Makineler insanlardan daha h\u0131zl\u0131 \u00e7al\u0131\u015f\u0131r, durmaks\u0131z\u0131n \u00e7al\u0131\u015f\u0131r ve yorulmaz, bu nedenle hi\u00e7bir sat\u0131\u015f\u0131 ka\u00e7\u0131rmazlar.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">G\u00fcvenilir standartlar<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Makineler verileri i\u015flemek i\u00e7in her zaman ayn\u0131 ayarlar\u0131 ve kriterleri kullan\u0131r. \u00d6l\u00e7\u00fcmlerdeki tutarl\u0131l\u0131k, t\u00fcm t\u00fcketici niyetlerinin ayn\u0131 standartlar, protokoller ve algoritmalar alt\u0131nda incelenmesini sa\u011flar. Hatalar\u0131 azalt\u0131r ve veri do\u011frulu\u011funu art\u0131r\u0131r.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Sat\u0131\u015f d\u00f6n\u00fc\u015f\u00fcmlerini art\u0131r\u0131n<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Bir pazarlama kampanyas\u0131 ba\u015flatmak ve m\u00fc\u015fteri etkile\u015fimleri almak, y\u00fcksek niyetli al\u0131c\u0131lar\u0131 belirlemek ve onlarla hemen etkile\u015fime ge\u00e7mek i\u00e7in niyet s\u0131n\u0131fland\u0131r\u0131c\u0131lar\u0131 kullanabilir. B\u00f6ylece d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131z tavan yapar.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Sat\u0131\u015f kampanyas\u0131 analizleri<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Sat\u0131\u015f ve pazarlama faaliyetlerinizde otomatik olarak tan\u0131nan a\u00e7\u0131k niyet ile d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131, ilgilenen m\u00fc\u015fteriler, \u00fcst sat\u0131\u015f potansiyelleri ve daha fazlas\u0131na ili\u015fkin ge\u00e7erli verilere dayal\u0131 raporlar\u0131 h\u0131zl\u0131 bir \u015fekilde olu\u015fturabilirsiniz.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Sonu\u00e7<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Potansiyel m\u00fc\u015fterileri m\u00fc\u015fteriye d\u00f6n\u00fc\u015ft\u00fcrmek istiyorsan\u0131z niyet s\u0131n\u0131fland\u0131rmas\u0131 en iyi dostunuz olabilir. Yapay zekay\u0131 avantaj\u0131n\u0131za kullanarak, kullan\u0131c\u0131lar\u0131n\u0131z ve potansiyel m\u00fc\u015fterileriniz aras\u0131ndaki bir\u00e7ok etkile\u015fime bakabilir ve her birinin ne hakk\u0131nda oldu\u011funu otomatik olarak anlayabilirsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu g\u00f6revi otomatikle\u015ftirir otomatikle\u015ftirmez hemen harekete ge\u00e7ebilir ve nitelikli potansiyel m\u00fc\u015fterilerle ileti\u015fime ge\u00e7ebilirsiniz. Ama\u00e7 s\u0131n\u0131fland\u0131rman\u0131n m\u00fc\u015fteri verilerinizi s\u0131ralaman\u0131za nas\u0131l yard\u0131mc\u0131 olabilece\u011fini g\u00f6rmek istiyorsan\u0131z, bir demo talep edebilirsiniz; ekibimiz ba\u015flaman\u0131za yard\u0131mc\u0131 olacakt\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Basit bir anket yaz\u0131l\u0131m\u0131ndan daha fazlas\u0131n\u0131 ar\u0131yorsan\u0131z QuestionPro m\u00fckemmel bir alternatiftir. Anketlerinizi alacaklar ve b\u00f6ylece bilgi toplamaya ba\u015flayabileceksiniz. Ara\u015ft\u0131rma i\u00e7in ihtiyac\u0131n\u0131z olan t\u00fcm kaynaklar\u0131 QuestionPro&#8217;da bulabilirsiniz.  <\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/research-edition-survey-software\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/button><br \/>\n<\/a>       <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1053&amp;sourceRef=blog\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>\u00dcCRETS\u0130Z DENEME<\/button><br \/>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Artan rekabet nedeniyle, m\u00fc\u015fterilerin art\u0131k her zamankinden daha fazla alternatifi var. Y\u00fcksek kaliteli m\u00fc\u015fteri hizmetleri sunmak art\u0131k firmalar\u0131n rekabet\u00e7i kalabilmek [&hellip;]<\/p>\n","protected":false},"author":48,"featured_media":565751,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1118],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Niyet S\u0131n\u0131fland\u0131rmas\u0131: Nedir ve \u00d6rneklerle Nas\u0131l Kullan\u0131l\u0131r | QuestionPro<\/title>\n<meta name=\"description\" content=\"Niyet s\u0131n\u0131fland\u0131rmas\u0131, metin verilerini m\u00fc\u015fterinin ne istedi\u011fine g\u00f6re otomatik olarak gruplara ay\u0131rma i\u015flemidir. 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