{"id":794865,"date":"2022-08-10T11:00:40","date_gmt":"2022-08-10T18:00:40","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/satin-alma-sonrasi-anketi-nedir-en-iyi-uygulamalar\/"},"modified":"2022-08-10T11:00:40","modified_gmt":"2022-08-10T11:00:40","slug":"satin-alma-sonrasi-anketi-nedir-en-iyi-uygulamalar","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/satin-alma-sonrasi-anketi-nedir-en-iyi-uygulamalar\/","title":{"rendered":"Sat\u0131n Alma Sonras\u0131 Anketi: Nedir + En \u0130yi Uygulamalar"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri anketleri her t\u00fcrl\u00fc pazarlama plan\u0131n\u0131n hayati bir par\u00e7as\u0131d\u0131r. Sat\u0131n alma sonras\u0131 bir anket yaparak i\u015f yapman\u0131n art\u0131lar\u0131n\u0131 ve eksilerini \u00f6\u011frenebilirsiniz. Ger\u00e7ek zamanl\u0131 \u00e7evrimi\u00e7i anketleri kullanarak, m\u00fc\u015fterilerin sitenizdeki her sat\u0131n alma ad\u0131m\u0131 hakk\u0131nda nas\u0131l hissettiklerini \u00f6\u011frenebilirsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Anket bilgileri, sat\u0131n alma zorlu\u011funu azaltmak i\u00e7in pazarlama d\u00f6ng\u00fcn\u00fcze geri beslenebilir. B\u00f6ylece m\u00fc\u015fteriler geri d\u00f6necektir. Baz\u0131 en iyi uygulamalarla birlikte sat\u0131n alma sonras\u0131 anketinin ne oldu\u011funu tart\u0131\u015fal\u0131m.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Sat\u0131n Alma Sonras\u0131 Anketi Nedir?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fterilerinize sizden bir \u015fey sat\u0131n ald\u0131ktan hemen sonra sordu\u011funuz sorular, sat\u0131n alma sonras\u0131 anketler olarak bilinir. Sat\u0131n alan m\u00fc\u015fterilerden belirli, eyleme ge\u00e7irilebilir geri bildirimler elde etmek i\u00e7in esnek bir y\u00f6ntem sunar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bir m\u00fc\u015fteri sat\u0131n alma i\u015flemini tamamlad\u0131\u011f\u0131nda, anketler genellikle web sitenizde sunulur veya k\u0131sa bir s\u00fcre sonra kendilerine e-posta yoluyla g\u00f6nderilebilir. Bu anket, m\u00fc\u015fterileriniz hakk\u0131nda daha fazla bilgi edinmeyi ama\u00e7lamaktad\u0131r, b\u00f6ylece <a href=\"https:\/\/www.questionpro.com\/blog\/customer-service\/\">m\u00fc\u015fteri hizmetleri<\/a> temsilcileriniz ve siz, hizmetlerinizi geli\u015ftirmek i\u00e7in onlar\u0131n yorumlar\u0131n\u0131 kullanabilirsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sat\u0131n alma sonras\u0131 anketi sadece m\u00fc\u015fteriler al\u0131r. Sonu\u00e7 olarak, sizden hi\u00e7 al\u0131\u015fveri\u015f yapmam\u0131\u015f ki\u015filer sonu\u00e7lar\u0131 asla kirletmeyecektir. M\u00fc\u015fterileriniz, \u00fcr\u00fcn\u00fcn\u00fcz\u00fc ke\u015ffetmekten sat\u0131n almaya kadar t\u00fcm deneyimi sizinle birlikte ya\u015fad\u0131. Dolay\u0131s\u0131yla onlara bu \u00fcr\u00fcn ve hizmet \u00f6zelliklerinden herhangi biri hakk\u0131nda soru sorabilirsiniz.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Sat\u0131n Alma Sonras\u0131 Anketinin Faydalar\u0131<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Sat\u0131n alma i\u015fleminin m\u00fc\u015fteri yolculu\u011funun sonu olmad\u0131\u011f\u0131n\u0131 ak\u0131lda tutmak \u00e7ok \u00f6nemlidir. Sat\u0131n alma sonras\u0131 anket, markan\u0131n zaman i\u00e7inde m\u00fc\u015fterileriyle ileti\u015fim halinde kalmas\u0131n\u0131 sa\u011flar. Bu anketler i\u00e7in en iyi uygulamalar\u0131 tart\u0131\u015fmadan \u00f6nce, sat\u0131n alma sonras\u0131 geri bildirim anketlerinin neden bu kadar yararl\u0131 oldu\u011funa dair baz\u0131 ger\u00e7ekleri inceleyelim.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sat\u0131n alma sonras\u0131 anketler, hizmetinizin parlad\u0131\u011f\u0131 ve geli\u015ftirilmesi gereken alanlar\u0131 belirlemenize yard\u0131mc\u0131 olabilir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u00fcketici temaslar\u0131, sat\u0131n alma sonras\u0131 anket olmaks\u0131z\u0131n i\u015flemsel veya olumsuz ileti\u015fimle s\u0131n\u0131rl\u0131d\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u00fc\u015fterilerin sat\u0131n alma sonras\u0131 anketlere verdikleri yan\u0131tlar, gelecekte ho\u015flanacaklar\u0131 ve sat\u0131n alacaklar\u0131 \u00fcr\u00fcn ve f\u0131rsat t\u00fcrlerine ili\u015fkin i\u00e7g\u00f6r\u00fc sa\u011flayabilir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sat\u0131n alma sonras\u0131 geri bildirim anketleri <a href=\"https:\/\/www.questionpro.com\/blog\/customer-retention-rate\/\">m\u00fc\u015fteriyi elde tutma<\/a> a\u00e7\u0131s\u0131ndan son derece faydal\u0131d\u0131r ve veriler, memnun m\u00fc\u015fterilerin tekrar sat\u0131n almalar\u0131n\u0131n sat\u0131\u015flar\u0131n y\u00fczde 41&#8217;ini olu\u015fturdu\u011funu g\u00f6stermektedir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u00fc\u015fteriler i\u00e7in proaktif destek sa\u011flamak \u00e7ok \u00f6nemlidir. Bu t\u00fcr anketler m\u00fc\u015fteri deste\u011finizi geli\u015ftirmenize yard\u0131mc\u0131 olur.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u00fc\u015fteri deneyimindeki sorunlu alanlar\u0131 belirler.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pazarlama kanallar\u0131n\u0131zdan hangilerinin m\u00fc\u015fteri kazan\u0131m\u0131 a\u00e7\u0131s\u0131ndan en verimli oldu\u011funu belirler.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bu anket, pazarlama stratejisini geli\u015ftirmek i\u00e7in kullan\u0131labilecek de\u011ferli m\u00fc\u015fteri verileri elde eder.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Sat\u0131n Alma Sonras\u0131 Anketinin En \u0130yi Uygulamalar\u0131<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ne t\u00fcr bir geri bildirim istedi\u011finize ba\u011fl\u0131 olarak, bir\u00e7ok farkl\u0131 soru sorabilirsiniz. M\u00fc\u015fteriler anketlerinizin amac\u0131n\u0131 anlarlarsa kat\u0131lmaya daha meyilli olacaklard\u0131r. \u0130\u015fte baz\u0131 ger\u00e7ek d\u00fcnya \u00f6rneklerinden sat\u0131n alma sonras\u0131 anketi y\u00fcr\u00fctmek i\u00e7in baz\u0131 en iyi uygulamalar.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Anketinizi k\u0131sa ve basit tutun<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Doldurulmas\u0131 kolay olmas\u0131 i\u00e7in anketinizi k\u0131sa ve basit tutun. \u00c7oktan se\u00e7meli veya derecelendirme tipi sorularla ba\u015flamak harika bir fikirdir. \u00d6rne\u011fin, m\u00fc\u015fterilerinizin web sitenizle veya \u00f6deme sayfas\u0131yla ilgili deneyimlerini puanlamalar\u0131na izin verebilirsiniz.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Arkada\u015f canl\u0131s\u0131 olun ve kolay yan\u0131t verin<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Anketinizi yaparken m\u00fc\u015fterilerinizle samimi ve rahat bir \u015fekilde konu\u015fun. M\u00fc\u015fterilere \u00fcr\u00fcn veya hizmetlerinizden &#8220;son derece mutlu&#8221; olup olmad\u0131klar\u0131n\u0131 sormak yerine, sat\u0131n ald\u0131klar\u0131 \u015feyi sevip sevmediklerini sorun. Sorular\u0131n\u0131z\u0131n, onlar\u0131 alan ki\u015fi taraf\u0131ndan okunabildi\u011finden ve anla\u015f\u0131labildi\u011finden emin olun.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">En iyi sonu\u00e7lar i\u00e7in a\u00e7\u0131k u\u00e7lu sorular sorun<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A\u00e7\u0131k u\u00e7lu sorular, yeni bilgileri ortaya \u00e7\u0131karmak i\u00e7in harika bir yoldur. Hedef kitlenizin markan\u0131z hakk\u0131ndaki izlenimleri hakk\u0131nda onlar\u0131n yorumlar\u0131 arac\u0131l\u0131\u011f\u0131yla \u00e7ok \u015fey \u00f6\u011frenebilirsiniz. Onlara nas\u0131l hissettiklerini sorun ve ayr\u0131ca iyile\u015ftirme ipu\u00e7lar\u0131 isteyin.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Zaman\u0131nda teslim edin<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Sat\u0131n alma sonras\u0131 anketler, bir al\u0131\u015fveri\u015f gezisinin hemen ard\u0131ndan, m\u00fc\u015fteri hala d\u00fc\u015f\u00fcn\u00fcrken yap\u0131lmal\u0131d\u0131r. Bu, &#8220;Te\u015fekk\u00fcrler&#8221; sayfas\u0131nda bir a\u00e7\u0131l\u0131r pencere veya i\u015flemden hemen sonra bir e-posta olabilir. Anketinizi doldurmak i\u00e7in zamanlar\u0131 olmayabilir. Onlara daha sonra e-posta veya SMS g\u00f6nderirseniz, ba\u015fka \u015feylere y\u00f6neleceklerdir.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Anketi otomatikle\u015ftirin<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u00c7evrimi\u00e7i i\u015fletmelerin otomatikle\u015ftirilmi\u015f i\u015flemlere ihtiyac\u0131 vard\u0131r. M\u00fc\u015fteri geri bildirimlerini an\u0131nda alarak m\u00fc\u015fteri deneyimini iyile\u015ftirmek \u00f6nemlidir. \u00c7evrimi\u00e7i anket yaz\u0131l\u0131m\u0131, sat\u0131n alma sonras\u0131 geri bildirim anketlerini basitle\u015ftirir. Maksimum verimlilik i\u00e7in \u00e7evrimi\u00e7i anket ara\u00e7lar\u0131yla sat\u0131n alma sonras\u0131 geri bildirim anketlerini otomatikle\u015ftirin.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Sonu\u00e7<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Sat\u0131n alma sonras\u0131 anketler, m\u00fc\u015fterilerin g\u00f6r\u00fc\u015flerine sayg\u0131 duydu\u011funuzu g\u00f6sterir. Bu anketlerden elde edece\u011finiz bilgiler \u015firketinizin b\u00fcy\u00fcmesine ve yeni fikirler \u00fcretmesine yard\u0131mc\u0131 olacakt\u0131r. M\u00fc\u015fterilerin dikkatinin da\u011f\u0131lmas\u0131n\u0131 \u00f6nlemek i\u00e7in anketteki soru say\u0131s\u0131n\u0131 yedi veya daha aza indirin.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu makaleyi okuduktan sonra art\u0131k sat\u0131n alma sonras\u0131 anketleri ve sorman\u0131z gereken soru t\u00fcrlerini daha iyi anlam\u0131\u015f olmal\u0131s\u0131n\u0131z. Bir sonraki ad\u0131m, sat\u0131n alma sonras\u0131 geri bildirim anketinizi tasarlamakt\u0131r!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">QuestionPro CX, M\u00fc\u015fteri Deneyimi verilerini ger\u00e7ek zamanl\u0131 olarak toplar. Ho\u015f olmayan m\u00fc\u015fteri kar\u015f\u0131la\u015fmalar\u0131ndan ka\u00e7\u0131nman\u0131za ve iyi kar\u015f\u0131la\u015fmalar yaratman\u0131za yard\u0131mc\u0131 olur. Verimlili\u011fi art\u0131rman\u0131za, m\u00fc\u015fteri memnuniyetini geli\u015ftirmenize ve markan\u0131z\u0131n itibar\u0131n\u0131 iyile\u015ftirmenize nas\u0131l yard\u0131mc\u0131 olabilece\u011fini \u00f6\u011frenmek i\u00e7in bug\u00fcn QuestionPro&#8217;nun demosunu isteyin.<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/cx\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/button><br \/>\n<\/a>       <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1063&amp;sourceRef=home-cx\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>\u00dcCRETS\u0130Z DENEME<\/button><br \/>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u00fc\u015fteri anketleri her t\u00fcrl\u00fc pazarlama plan\u0131n\u0131n hayati bir par\u00e7as\u0131d\u0131r. Sat\u0131n alma sonras\u0131 bir anket yaparak i\u015f yapman\u0131n art\u0131lar\u0131n\u0131 ve eksilerini [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":716587,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1127],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sat\u0131n Alma Sonras\u0131 Anketi: Nedir + En \u0130yi Uygulamalar | QuestionPro<\/title>\n<meta name=\"description\" content=\"Sat\u0131n alma sonras\u0131 anketini kullanarak m\u00fc\u015fterilerinize sizin i\u00e7in en \u00f6nemli olan sorular\u0131 sorabilirsiniz. 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