{"id":796424,"date":"2019-01-21T04:41:33","date_gmt":"2019-01-21T04:41:33","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/markalasma-anketi-baslamadan-once-15-soru-sorun\/"},"modified":"2023-06-07T18:45:33","modified_gmt":"2023-06-07T18:45:33","slug":"markalasma-anketi-baslamadan-once-15-soru-sorun","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/markalasma-anketi-baslamadan-once-15-soru-sorun\/","title":{"rendered":"Markala\u015fma Anketi: Ba\u015flamadan \u00d6nce 15 Soru Sorun!"},"content":{"rendered":"\n<p>G\u00fc\u00e7l\u00fc ve etkili bir marka yaratmak, herhangi bir i\u015fletme veya kurulu\u015fun ba\u015far\u0131s\u0131 i\u00e7in kritik \u00f6neme sahiptir. Sizi rakiplerinizden ay\u0131r\u0131r, de\u011fer teklifinizi iletir ve hedef kitlenizde yank\u0131 uyand\u0131r\u0131r. Markala\u015fma anketi, s\u00fcreci ba\u015flatmak i\u00e7in yararl\u0131 bir ara\u00e7 olabilir.<\/p>\n\n<p>Markala\u015fma yolculu\u011funa ba\u015flamadan \u00f6nce do\u011fru verileri ve i\u00e7g\u00f6r\u00fcleri toplamak kritik \u00f6nem ta\u015f\u0131r. Bir marka kimli\u011fi anketi, markan\u0131z\u0131n kimli\u011fini olu\u015fturmak i\u00e7in hayati bilgiler toplaman\u0131za yard\u0131mc\u0131 olabilir.<\/p>\n\n<p>Bu blog yaz\u0131s\u0131nda, ki\u015fisel marka stratejiniz i\u00e7in sa\u011flam bir temel olu\u015fturmak \u00fczere marka anketinize dahil etmeniz gereken 15 kritik soru ele al\u0131nacakt\u0131r.<\/p>\n\n<div class=\"tags-wrap\">\n<p class=\"content-index\" style=\"margin-top: 0;\">\u0130\u00e7erik Dizini<\/p>\n\n<ol style=\"font-weight: 400; margin: 0 30px; line-height: 22px;\">\n\t<li><a href=\"#What_is_a_Branding_questionnaire?\">Markala\u015fma anketi nedir?<\/a><\/li>\n\t<li><a href=\"#Why_your_client_needs_a_branding_questionnaire?\">M\u00fc\u015fterinizin neden bir marka anketine ihtiyac\u0131 var?<\/a><\/li>\n\t<li><a href=\"#Top_15_Questions_for_Your_Branding_Questionnaire\">Markala\u015fma Anketiniz i\u00e7in En \u0130yi 15 Soru<\/a><\/li>\n    <li><a href=\"#How_QuestionPro_helps_in_creating_a_branding_questionnaire?\">QuestionPro marka anketi olu\u015fturmaya nas\u0131l yard\u0131mc\u0131 olur?<\/a><\/li>\n<\/ol>\n<\/div>\n\n<h2 class=\"wp-block-heading\" id=\"What_is_a_Branding_questionnaire?\">Markala\u015fma anketi nedir?<\/h2>\n\n<p>Markala\u015fma anketi, i\u015fletmelerin temel pazarlama ve markala\u015fma stratejileriyle hedeflerine ula\u015fmalar\u0131na yard\u0131mc\u0131 olan bir dizi <a href=\"https:\/\/www.questionpro.com\/article\/survey-question-answer-type.html\">anket sor<\/a> usundan olu\u015fur. Markala\u015fma anketi, bir \u015firketin marka kimli\u011fini, marka sesini, marka \u00f6zelliklerini, marka de\u011ferlerini, stratejik yakla\u015f\u0131m\u0131n\u0131, <a href=\"https:\/\/www.questionpro.com\/blog\/tr\/musteri-sadakati-nedir-ve-nasil-elde-edilir\/\">m\u00fc\u015fteri sadakatini<\/a> ve di\u011fer fakt\u00f6rleri geli\u015ftirmesine yard\u0131mc\u0131 olmak i\u00e7in tasarlanm\u0131\u015f bir dizi sorudan olu\u015fur.<\/p>\n\n<p>Bu anket, yeni marka kimli\u011finiz \u00fczerinde \u00e7al\u0131\u015fan ajans veya kurulu\u015f i\u00e7in tercihlerinizi bildirecektir.  <\/p>\n\n<p>Markala\u015fma anketi olu\u015fturmak, <a href=\"https:\/\/www.questionpro.com\/blog\/tr\/pazarlama-stratejisi-nedir-izlenecek-7-adim\/\">pazarlama stratejisinde<\/a> genellikle g\u00f6z ard\u0131 edilen alanlardan biridir \u00e7\u00fcnk\u00fc her zaman \u00f6l\u00e7\u00fclebilen do\u011frudan sonu\u00e7lar sa\u011flamaz. Ancak bu, en ba\u015far\u0131l\u0131 ve ortalama kurulu\u015flar aras\u0131ndaki farkt\u0131r. Ba\u015far\u0131l\u0131 \u015firketler marka anketinin \u00f6nemini bilirler.<\/p>\n\n<p>Etkili bir markala\u015fma anketi \u015fablonu tasarlaman\u0131n anahtar\u0131, sorular\u0131n konuyla ilgili olmas\u0131n\u0131 sa\u011flamak ve bir kurulu\u015fun eksiksiz bilgi vermek i\u00e7in neleri doldurmas\u0131 gerekti\u011fini anlamas\u0131na yard\u0131mc\u0131 olmakt\u0131r.  <\/p>\n\n<p>Do\u011fru yolda ilerlemenize yard\u0131mc\u0131 olmak i\u00e7in, markala\u015fma anketinizde bulunmas\u0131 gereken 15 sorunun ayr\u0131nt\u0131l\u0131 listesini payla\u015f\u0131yoruz.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"Why_your_client_needs_a_branding_questionnaire?\">M\u00fc\u015fterinizin neden bir marka anketine ihtiyac\u0131 var?<\/h2>\n\n<p>Bir i\u015fletmeyi veya kurulu\u015fu markala\u015ft\u0131r\u0131rken, markala\u015fma anketi onlar\u0131n ihtiya\u00e7lar\u0131n\u0131, tercihlerini ve hedeflerini bilmek i\u00e7in yararl\u0131d\u0131r. Net bir marka kimli\u011fi ara\u015ft\u0131rmas\u0131, markala\u015fma veya pazarlama sekt\u00f6rlerindeki rakipler hakk\u0131nda bilgi almak i\u00e7in de harika bir yoldur. Markala\u015fma anketi a\u015fa\u011f\u0131daki nedenlerden dolay\u0131 faydal\u0131d\u0131r:<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1410\" height=\"1182\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2023\/06\/why-your-clients-need-a-branding-questionnaire.jpg\" alt=\"m&#xFC;&#x15F;teri&#x307;leri&#x307;ni&#x307;z neden bi&#x307;r markaya i&#x307;hti&#x307;ya&#xE7; duyuyor anketi&#x307;\" class=\"wp-image-796216\"\/><\/figure>\n\n<ul>\n<li><h3>M\u00fc\u015fterinin vizyonunun netle\u015ftirilmesi<\/h3><\/li>\n<\/ul>\n\n<p>M\u00fc\u015fterinin markas\u0131n\u0131n ki\u015fili\u011fini, vizyonunu ve hedeflerini ifade etmesine yard\u0131mc\u0131 olmak i\u00e7in bir marka anketi olu\u015fturun. Onlar\u0131 hedef m\u00fc\u015fterilerini, demografik \u00f6zelliklerini, ama\u00e7lanan marka ki\u015fili\u011fini, benzersiz sat\u0131\u015f \u00f6zelliklerini ve uzun vadeli hedeflerini g\u00f6z \u00f6n\u00fcnde bulundurmaya te\u015fvik eder. Bu \u015feffafl\u0131k, marka kimli\u011fi s\u00fcrecinin hedefiyle uyumlu olmas\u0131n\u0131 garanti eder.<\/p>\n\n<ul>\n<li><h3>\u0130lgili bilgilerin toplanmas\u0131<\/h3><\/li>\n<\/ul>\n\n<p>Anket, m\u00fc\u015fterinin sekt\u00f6r\u00fc, rakipleri ve hedef pazar\u0131 hakk\u0131nda hayati bilgiler toplar. Bu veriler, markala\u015fma ekibinin m\u00fc\u015fterinin i\u015f ortam\u0131n\u0131 eksiksiz bir \u015fekilde anlamas\u0131na yard\u0131mc\u0131 olarak \u00f6ne \u00e7\u0131kan ve <a href=\"https:\/\/www.questionpro.com\/blog\/tr\/hedef-kitle-nedir-ve-nasil-tanimlanir\/\">hedef kitlede<\/a> yank\u0131 uyand\u0131ran bir marka yaratmalar\u0131na olanak tan\u0131r.  <\/p>\n\n<ul>\n<li><h3>Marka y\u00f6nergelerinin olu\u015fturulmas\u0131<\/h3><\/li>\n<\/ul>\n\n<p>Renk tercihleri, yaz\u0131 tipi, g\u00f6rseller ve ses tonu, bir marka anketinde ara\u015ft\u0131r\u0131l\u0131r. Bu ger\u00e7ekler, t\u00fcm marka temas noktalar\u0131nda ve ileti\u015fim kanallar\u0131nda tutarl\u0131l\u0131k sa\u011flayan marka kurallar\u0131n\u0131n olu\u015fturulmas\u0131na yard\u0131mc\u0131 olur.  <\/p>\n\n<ul>\n<li><h3>\u0130\u015fbirli\u011finin geli\u015ftirilmesi<\/h3><\/li>\n<\/ul>\n\n<p>M\u00fc\u015fterinin marka kimli\u011fi anketi arac\u0131l\u0131\u011f\u0131yla markala\u015fma s\u00fcrecine dahil edilmesi, i\u015fbirli\u011fini te\u015fvik eder ve nihai markan\u0131n marka de\u011ferlerini ve tercihlerini yans\u0131tmas\u0131n\u0131 garanti eder. Anket, ideal m\u00fc\u015fterinin karar verme s\u00fcrecine aktif olarak kat\u0131lmas\u0131n\u0131 ve hayati i\u00e7g\u00f6r\u00fclere katk\u0131da bulunmas\u0131n\u0131 sa\u011flar.<\/p>\n\n<ul>\n<li><h3>Zaman ve emek tasarrufu<\/h3><\/li>\n<\/ul>\n\n<p>\u0130yi tasarlanm\u0131\u015f bir marka stratejisi anketi, kritik bilgileri \u00f6nceden elde ederek markala\u015fma s\u00fcrecini h\u0131zland\u0131rmaya yard\u0131mc\u0131 olabilir. Marka ekibi gereksiz revizyonlardan ve yinelemelerden ka\u00e7\u0131nabilir \u00e7\u00fcnk\u00fc ba\u015flang\u0131\u00e7tan itibaren \u00fczerine in\u015fa edecekleri sa\u011flam bir temelleri vard\u0131r.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"Top_15_Questions_for_Your_Branding_Questionnaire\">Markala\u015fma Anketiniz i\u00e7in En \u0130yi 15 Soru<\/h2>\n\n<p>G\u00f6zleriniz kapal\u0131 y\u00fcr\u00fcmeyi denediniz mi? Zor, de\u011fil mi?<\/p>\n\n<p>Yeterli bilgi olmadan bir markala\u015fma anketi olu\u015fturdu\u011funuzda, y\u00fcz \u00fcst\u00fc d\u00fc\u015fecektir. Bu nedenle anketinizi tamamlamak i\u00e7in do\u011fru anket sorular\u0131na sahip olman\u0131z gerekir. \u0130\u015fte markala\u015fma anketinizde olmas\u0131 gereken en \u00f6nemli 15 soru:<\/p>\n\n<h3 class=\"wp-block-heading\">01. Mevcut marka kimli\u011finizde be\u011fendi\u011finiz \u00fc\u00e7 \u015fey nedir?<\/h3>\n\n<p>Bir markay\u0131 tasarlamaya veya yeniden tan\u0131mlamaya ba\u015flamadan \u00f6nce bile, m\u00fc\u015fterinin markan\u0131n hangi y\u00f6nlerini sevdi\u011fini bilmek \u00f6nemlidir. Yeniden tasar\u0131m talebinin g\u00f6nderilmi\u015f olmas\u0131, markalar\u0131yla ilgili her \u015feyi de\u011fi\u015ftirmek istedikleri anlam\u0131na gelmez. Tamamen ortadan kald\u0131rmak yerine yenilenmesi gereken veya bak\u0131m\u0131 yap\u0131lmas\u0131 gereken alanlar\u0131 belirlemeniz \u00e7ok \u00f6nemlidir.<\/p>\n\n<h3 class=\"wp-block-heading\">02. Mevcut marka kimli\u011finizle ilgili ho\u015funuza gitmeyen \u00fc\u00e7 \u015fey nedir?<\/h3>\n\n<p>Ayn\u0131 \u015fekilde, bir m\u00fc\u015fterinin marka kimli\u011fiyle ilgili olarak kesinlikle nefret edebilece\u011fi veya hi\u00e7 ho\u015flanmayabilece\u011fi \u015feyleri bilmek de hayati \u00f6nem ta\u015f\u0131r. M\u00fc\u015fterinizin nelerden mutsuz oldu\u011funu erkenden anlamak, ekibiniz i\u00e7in de bir ton belirleyecektir. Ayr\u0131ca markan\u0131n hangi alanlar\u0131n\u0131n acil ilginize ihtiya\u00e7 duyaca\u011f\u0131n\u0131 bilmenizi sa\u011flar.<\/p>\n\n<h3 class=\"wp-block-heading\">03. Markan\u0131z\u0131n hikayesi nedir?<\/h3>\n\n<p>Markalar \u00f6ncelikle hikaye anlat\u0131m\u0131 ile ilgilidir, bu nedenle m\u00fc\u015fterinizin markas\u0131n\u0131n hikayesinin ne oldu\u011funu bilmeniz gerekir. Kendinizi \u00e7ok izlenen bir TV dizisinin mevcut y\u00f6netmeninin yerine ge\u00e7en y\u00f6netmen olarak d\u00fc\u015f\u00fcn\u00fcn. Senaryoyu, hikayeyi, oyuncular\u0131, mekan\u0131 vs. tan\u0131madan setlere gidebiliyor musunuz? Perde arkas\u0131na h\u0131zl\u0131ca g\u00f6z atmak, orijinali daha yak\u0131ndan tan\u0131man\u0131za yard\u0131mc\u0131 olacakt\u0131r.<\/p>\n\n<h3 class=\"wp-block-heading\">04. \u00d6zellikle hayran oldu\u011funuz markalar var m\u0131?<\/h3>\n\n<p>G\u00f6steri\u015fli ve ayn\u0131 zamanda son derece zorlay\u0131c\u0131 olabilir. Bu nedenle, m\u00fc\u015fterilerinizin ne istedi\u011fini a\u00e7\u0131k\u00e7a ifade etmeniz gerekir.  <\/p>\n\n<p>M\u00fc\u015fterilerinize be\u011fendikleri baz\u0131 markalar\u0131 sormak, tasar\u0131m zevkleri ve markalar\u0131n\u0131 nas\u0131l alg\u0131lad\u0131klar\u0131 hakk\u0131nda size fikir verecektir. G\u00fc\u00e7l\u00fc bir<a href=\"https:\/\/www.questionpro.com\/blog\/tr\/marka-kimligi-nedir-ve-nasil-olusturulur\/\"> marka kimli\u011fi<\/a> tasarlama ve geli\u015ftirme s\u00fcrecinize ba\u015flamak i\u00e7in bir \u00e7er\u00e7eve sa\u011flayacakt\u0131r.<\/p>\n\n<h3 class=\"wp-block-heading\">05. Markan\u0131zla ili\u015fkilendirdi\u011finiz belirli terimler var m\u0131?<\/h3>\n\n<p>Markala\u015fma anketinizde yer almas\u0131 gereken m\u00fckemmel bir sorudur. M\u00fc\u015fterilerinize markalar\u0131yla ili\u015fkilendirdikleri birka\u00e7 terimi sormak, markayla ilgili d\u00fc\u015f\u00fcncelerini anlaman\u0131za yard\u0131mc\u0131 olabilir ve size soyut bir fikir verebilir. Bu basit soru, harika bir<a href=\"https:\/\/www.questionpro.com\/about\/brand.html\"> marka k\u0131lavuzu<\/a> tasarlaman\u0131za yard\u0131mc\u0131 olacakt\u0131r.<\/p>\n\n<h3 class=\"wp-block-heading\">06. Markan\u0131z i\u00e7in 10 y\u0131ll\u0131k plan\u0131n\u0131z nedir?<\/h3>\n\n<p>Bu soru, sizin veya ajans\u0131n\u0131z\u0131n m\u00fc\u015fterinizin uzun vadeli hedeflerini ve isteklerini anlaman\u0131za yard\u0131mc\u0131 olacak ve siz de i\u015finize ba\u015flamak i\u00e7in bir y\u00f6n bulabileceksiniz. Ayn\u0131 zamanda m\u00fc\u015fteriye, arzu ettikleri marka kimli\u011fini daha uzun bir s\u00fcre boyunca b\u00fcy\u00fctmeye ve geli\u015ftirmeye istekli oldu\u011funuzu ve bunu tek seferlik bir f\u0131rsat olarak g\u00f6rmedi\u011finizi s\u00f6yler.<\/p>\n\n<h3 class=\"wp-block-heading\">07. Rakibiniz olarak kimi g\u00f6r\u00fcyorsunuz?<\/h3>\n\n<p>Ajanslar\u0131n hangi sekt\u00f6rle \u00e7al\u0131\u015ft\u0131klar\u0131n\u0131 ve \u00f6zellikle m\u00fc\u015fterinin do\u011frudan rakiplerinin kim oldu\u011funu anlamalar\u0131 gerekir. Bu size markala\u015fma stratejileri ve y\u00f6nergeleri ile belirli bir markaya nas\u0131l yakla\u015ft\u0131klar\u0131 hakk\u0131nda fikir verecektir. Bu bilgilerin \u00e7o\u011funun ara\u015ft\u0131rma ve geli\u015ftirme yoluyla elde edilmesi gerekmektedir.<\/p>\n\n<h3 class=\"wp-block-heading\">08. Benzersiz Sat\u0131\u015f Noktalar\u0131n\u0131z nelerdir?<\/h3>\n\n<p>Bu soru \u00f6nemlidir \u00e7\u00fcnk\u00fc ideal m\u00fc\u015fterilerinizin markalar\u0131n\u0131 pazarda \u00f6ne \u00e7\u0131karan fakt\u00f6rler hakk\u0131nda d\u00fc\u015f\u00fcnmelerini sa\u011flar. \u00d6ne \u00e7\u0131kan bir marka geli\u015ftirmek tamamen yaratt\u0131\u011f\u0131 etkiyle ilgilidir.<\/p>\n\n<h3 class=\"wp-block-heading\">09. Logonuz markan\u0131z\u0131n ileti\u015fimini nas\u0131l sa\u011fl\u0131yor?<\/h3>\n\n<p>Sadece bir logo bile bir markan\u0131n hikayesini anlat\u0131r. Logo, sa\u011flam bir marka kimli\u011finin en ayr\u0131lmaz par\u00e7as\u0131d\u0131r. D\u00fcnya genelinde logolar\u0131 markan\u0131n kendisinden daha y\u00fcksek sesle konu\u015fan baz\u0131 kurulu\u015flar vard\u0131r. Bir logo, markan\u0131n ki\u015fili\u011fine uygun bir \u015fekilde olu\u015fturulmal\u0131d\u0131r. M\u00fc\u015fterinize markalar\u0131n\u0131n hikayesini ve logolar\u0131yla ne anlatmak istediklerini sorun.<\/p>\n\n<h3 class=\"wp-block-heading\">10. Ula\u015fmak istedi\u011finiz ancak ula\u015famad\u0131\u011f\u0131n\u0131z belirli bir hedef kitle var m\u0131?<\/h3>\n\n<p>M\u00fc\u015fteriniz piyasada iyi bir hakimiyete sahip olsa bile, yine de ili\u015fki kurmak isteyece\u011fi bir hedef kitle olacakt\u0131r. Bu, markayla er ya da ge\u00e7 ili\u015fki kuracak, kullan\u0131lmayan bir potansiyel insan havuzudur. Ajans\u0131n\u0131z tasar\u0131m\u0131 terc\u00fcme ederken bunu g\u00f6z \u00f6n\u00fcnde bulundurabilir.<\/p>\n\n<h3 class=\"wp-block-heading\">11. Kurulu\u015funuzda karar verici kimdir?<\/h3>\n\n<p>En ba\u015f\u0131ndan itibaren, \u00e7al\u0131\u015faca\u011f\u0131n\u0131z kurulu\u015fta nihai karar verme merciinin kim oldu\u011funu bilmeniz tavsiye edilir. \u00d6nerileri kabul etmek iyidir, ancak enerjinizi do\u011fru y\u00f6ne kanalize etmek de \u00f6nemlidir.<\/p>\n\n<h3 class=\"wp-block-heading\">12. Bize onay s\u00fcrecinizden bahsedebilir misiniz?<\/h3>\n\n<p>Herhangi bir g\u00f6revin nihai amac\u0131, fikirler ve tasar\u0131m \u00fczerinde son onay\u0131 almak ve tam olarak nas\u0131l \u00e7al\u0131\u015faca\u011f\u0131n\u0131 bilmektir. Gelecekte herhangi bir kar\u0131\u015f\u0131kl\u0131\u011f\u0131 \u00f6nlemek i\u00e7in m\u00fc\u015fterinin politikalar\u0131n\u0131 ve prosed\u00fcrlerini iyi anlad\u0131\u011f\u0131n\u0131zdan emin olun.<\/p>\n\n<h3 class=\"wp-block-heading\">13. Bu proje i\u00e7in b\u00fct\u00e7eniz nedir?<\/h3>\n\n<p>Tart\u0131\u015fman\u0131n ba\u015flang\u0131\u00e7 a\u015famas\u0131nda b\u00fct\u00e7e hakk\u0131nda konu\u015fmak, bu projenin m\u00fc\u015fteriniz i\u00e7in ne kadar \u00f6nemli oldu\u011funu de\u011ferlendirmenin harika bir yoludur. Piyasa standartlar\u0131na k\u0131yasla \u00e7ok d\u00fc\u015f\u00fck bir b\u00fct\u00e7e teklif ediyorlarsa, ajans i\u00e7in uygun de\u011fillerdir. Ne kadar zaman, enerji ve kaynak harcayaca\u011f\u0131n\u0131za karar vermeniz en iyisi olacakt\u0131r.<\/p>\n\n<h3 class=\"wp-block-heading\">14. Proje i\u00e7in beklenen zaman \u00e7izelgesi nedir?<\/h3>\n\n<p>Markala\u015fma pek \u00e7ok insan i\u00e7in farkl\u0131 anlamlar ifade eder. Baz\u0131 m\u00fc\u015fteriler ajans\u0131n\u0131zdan ne istedikleri konusunda bile tam bir fikre sahip olmayabilir, bu nedenle proje ba\u015flamadan \u00f6nce t\u00fcm somut unsurlar\u0131 tart\u0131\u015fmal\u0131s\u0131n\u0131z.<\/p>\n\n<h3 class=\"wp-block-heading\">15. Sormak istedi\u011finiz ba\u015fka bir \u015fey var m\u0131?<\/h3>\n\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/tr\/acik-uclu-sorular-ornekler-ve-avantajlar\/\">A\u00e7\u0131k u\u00e7lu bir soru sormak<\/a> her zaman iyi bir fikirdir. Mevcut marka ba\u011flam\u0131na daha fazla tart\u0131\u015fma veya ekleme yap\u0131lmas\u0131 i\u00e7in kapsam olmal\u0131d\u0131r. Bu, m\u00fc\u015fterinin marka kimli\u011fini tasarlarken kullanman\u0131z\u0131 istedi\u011fi ek bilgileri\/talimatlar\u0131 eklemesine yard\u0131mc\u0131 olacakt\u0131r.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"How_QuestionPro_helps_in_creating_a_branding_questionnaire?\">QuestionPro marka anketi olu\u015fturmaya nas\u0131l yard\u0131mc\u0131 olur?<\/h2>\n\n<p>QuestionPro, marka anketleri de dahil olmak \u00fczere anket olu\u015fturmak, da\u011f\u0131tmak ve analiz etmek i\u00e7in \u00e7e\u015fitli \u00f6zellikler ve ara\u00e7lar sunan bir anket ve ara\u015ft\u0131rma platformudur. QuestionPro, bir marka kimli\u011fi anketi olu\u015fturman\u0131za a\u015fa\u011f\u0131daki \u015fekillerde yard\u0131mc\u0131 olabilir:<\/p>\n\n<ul>\n<li><h3>Soru t\u00fcrleri ve \u00f6zelle\u015ftirme<\/h3><\/li>\n<\/ul>\n\n<p>\u00c7oktan se\u00e7meli, derecelendirme \u00f6l\u00e7ekleri, metin kutular\u0131 ve di\u011fer soru formlar\u0131n\u0131n t\u00fcm\u00fc QuestionPro&#8217;da mevcuttur.  <\/p>\n\n<p>Bu soru t\u00fcrleri, markala\u015fma projeniz i\u00e7in ihtiya\u00e7 duydu\u011funuz kesin verileri toplayan bir anket olu\u015fturmak i\u00e7in kullan\u0131labilir. Ayr\u0131ca, markan\u0131z\u0131 yans\u0131tmak i\u00e7in yaz\u0131 tiplerini de\u011fi\u015ftirebilir, renk \u015femalar\u0131n\u0131 se\u00e7ebilir ve ankete logonuzu ekleyebilirsiniz.<\/p>\n\n<ul>\n<li><h3>Mant\u0131k ve atlama kal\u0131plar\u0131<\/h3><\/li>\n<\/ul>\n\n<p>QuestionPro&#8217;yu kullanarak anketinize mant\u0131k ve atlama kal\u0131plar\u0131 ekleyebilirsiniz. Bu \u00f6zellik, kat\u0131l\u0131mc\u0131n\u0131n \u00f6nceki yan\u0131tlar\u0131na g\u00f6re belirli sorular\u0131n g\u00f6sterilmesi veya atlanmas\u0131 gerekti\u011finde faydal\u0131d\u0131r.  <\/p>\n\n<p>Anket deneyiminin \u00f6zelle\u015ftirilmesine olanak tan\u0131yarak kat\u0131l\u0131mc\u0131lar i\u00e7in daha ilgili ve verimli hale getirir.<\/p>\n\n<ul>\n<li><h3>Soru dallanmas\u0131<\/h3><\/li>\n<\/ul>\n\n<p>Kat\u0131l\u0131mc\u0131lar\u0131n yan\u0131tlar\u0131n\u0131 QuestionPro&#8217;da dalland\u0131rabilirsiniz. Bu, kat\u0131l\u0131mc\u0131lar\u0131 yan\u0131tlar\u0131na ba\u011fl\u0131 olarak anket boyunca y\u00f6nlendirmenize ve onlara yaln\u0131zca ilgili sorular\u0131 g\u00f6stermenize olanak tan\u0131r. Kullan\u0131labilirli\u011fi art\u0131r\u0131r ve sorular\u0131 azalt\u0131r.<\/p>\n\n<ul>\n<li><h3>\u0130\u015fbirli\u011fi ve geri bildirim<\/h3><\/li>\n<\/ul>\n\n<p>QuestionPro&#8217;nun i\u015fbirli\u011fi ara\u00e7lar\u0131n\u0131 kullanarak ekip \u00fcyelerini veya m\u00fc\u015fterileri anketi incelemeye ve geri bildirimde bulunmaya davet edebilirsiniz. Bu, inceleme s\u00fcrecini kolayla\u015ft\u0131r\u0131r ve anketin yay\u0131nlanmadan \u00f6nce herkesin beklentilerini kar\u015f\u0131lamas\u0131n\u0131 sa\u011flar.<\/p>\n\n<ul>\n<li><h3>Da\u011f\u0131t\u0131m se\u00e7enekleri<\/h3><\/li>\n<\/ul>\n\n<p>QuestionPro, marka anketinizi payla\u015fmak i\u00e7in \u00e7e\u015fitli yollar sunar. Bunlar aras\u0131nda e-posta g\u00f6nderme, yerle\u015ftirme, yay\u0131nlama ve anket URL&#8217;sini payla\u015fmak i\u00e7in QR kodlar\u0131 kullanma yer almaktad\u0131r. Yaz\u0131l\u0131m, mobil cihazlar veya kiosklar arac\u0131l\u0131\u011f\u0131yla \u00e7evrimd\u0131\u015f\u0131 anket da\u011f\u0131t\u0131m\u0131na olanak tan\u0131r.<\/p>\n\n<ul>\n<li><h3>Veri analizi ve raporlama<\/h3><\/li>\n<\/ul>\n\n<p>QuestionPro&#8217;nun veri analizi ve raporlama ara\u00e7lar\u0131, kat\u0131l\u0131mc\u0131lar anketi bitirdikten sonra g\u00fc\u00e7l\u00fcd\u00fcr. Ger\u00e7ek zamanl\u0131 raporlar, infografikler ve veri analizi tepkileri anlaman\u0131za yard\u0131mc\u0131 olur. Toplanan verilere dayanarak, bu \u00f6zellikler bilin\u00e7li kararlar alman\u0131za olanak tan\u0131r.<\/p>\n\n<ul>\n<li><h3>Entegrasyon ve otomasyon<\/h3><\/li>\n<\/ul>\n\n<p>QuestionPro, marka anketlerini basitle\u015ftirmek ve otomatikle\u015ftirmek i\u00e7in Salesforce, Zapier ve Microsoft Power BI ile ba\u011flant\u0131 kurar. Bu ba\u011flant\u0131lar, verimli veri <a href=\"https:\/\/www.questionpro.com\/blog\/tr\/data-management-software-2\/\">y\u00f6netimi<\/a> i\u00e7in veri ileti\u015fimine ve i\u015f ak\u0131\u015f\u0131 otomasyonuna olanak tan\u0131r.<\/p>\n\n<p>QuestionPro marka anketleri olu\u015fturmay\u0131, da\u011f\u0131tmay\u0131 ve analiz etmeyi kolayla\u015ft\u0131r\u0131r. \u00d6zellikleri ve \u00f6zelle\u015ftirme se\u00e7enekleri, anketi ihtiya\u00e7lar\u0131n\u0131za g\u00f6re ki\u015fiselle\u015ftirmenize ve kat\u0131l\u0131mc\u0131lar i\u00e7in sorunsuz bir anket deneyimi sa\u011flaman\u0131za olanak tan\u0131r. Bu nedenle, marka anketinizi ger\u00e7ekle\u015ftirmek i\u00e7in bug\u00fcn <a href=\"https:\/\/www.questionpro.com\/\">QuestionPro<\/a> ile ileti\u015fime ge\u00e7in!<\/p>\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.questionpro.com\/tr\/\" target=\"_blank\" rel=\"noopener\">\n  <button>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/button>\n<\/a>       <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?sourceRef=blog\" target=\"_blank\" rel=\"noopener\">\n  <button>\u00dcCRETS\u0130Z KAYDOLUN<\/button>\n<\/a><\/p>\n\n<h2 class=\"wp-block-heading\">S\u0131k\u00e7a Sorulan Sorular<\/h2>\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1686134428371\"><strong class=\"schema-faq-question\">Markan\u0131za sorman\u0131z gereken 3 soru nedir?<\/strong> <p class=\"schema-faq-answer\">  Markan\u0131z hakk\u0131nda sorman\u0131z gereken en \u00f6nemli \u015feyler \u015funlard\u0131r: Bir \u00e7er\u00e7eve olu\u015fturduk mu? E\u015fit puanlar\u0131m\u0131zdan en iyi \u015fekilde yararlan\u0131yor muyuz? Farkl\u0131 bak\u0131\u015f a\u00e7\u0131lar\u0131 ikna edici mi?<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1686135671516\"><strong class=\"schema-faq-question\">Markala\u015fma anketi neden \u00f6nemlidir?<\/strong> <p class=\"schema-faq-answer\">Markala\u015fma anketi, temel pazarlama ve markala\u015fma y\u00f6ntemleriyle \u015firketlere hedeflerinde yard\u0131mc\u0131 olmak i\u00e7in anket sorular\u0131n\u0131 kullan\u0131r. Bu anket, marka kimli\u011fi ajans\u0131n\u0131z\u0131n tercihlerinizi anlamas\u0131na yard\u0131mc\u0131 olacakt\u0131r.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1686135695517\"><strong class=\"schema-faq-question\">Markala\u015fma sat\u0131\u015flar\u0131 nas\u0131l art\u0131r\u0131r?<\/strong> <p class=\"schema-faq-answer\">Markala\u015fma, al\u0131c\u0131lar\u0131n \u00fcr\u00fcn ve hizmetlerinizle ba\u011flant\u0131 kurmas\u0131na yard\u0131mc\u0131 olur. M\u00fc\u015fteriler size g\u00fcvenirlerse sizden al\u0131\u015fveri\u015f yaparlar.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1686135731650\"><strong class=\"schema-faq-question\">Marka y\u00f6nergeleri nelerdir?<\/strong> <p class=\"schema-faq-answer\">Bir kurulu\u015fun marka y\u00f6nergeleri, kanallar aras\u0131nda marka tutarl\u0131l\u0131\u011f\u0131n\u0131 korur. G\u00f6rsel, s\u00f6zl\u00fc ve yaz\u0131l\u0131 ileti\u015fim i\u00e7in \u00e7er\u00e7eve olu\u015fturur ve g\u00fc\u00e7l\u00fc bir marka in\u015fa ederler.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1686135773640\"><strong class=\"schema-faq-question\">G\u00fc\u00e7l\u00fc bir marka kimli\u011fini olu\u015fturan nedir?<\/strong> <p class=\"schema-faq-answer\">G\u00fc\u00e7l\u00fc marka kimli\u011fi, marka stratejisinin her par\u00e7as\u0131na d\u00fczenli olarak uygulanan y\u00fcksek tasar\u0131m standartlar\u0131ndan gelir. Bu, bir marka stil rehberi veya marka kitab\u0131 arac\u0131l\u0131\u011f\u0131yla yap\u0131l\u0131r.<br><\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>G\u00fc\u00e7l\u00fc ve etkili bir marka yaratmak, herhangi bir i\u015fletme veya kurulu\u015fun ba\u015far\u0131s\u0131 i\u00e7in kritik \u00f6neme sahiptir. Sizi rakiplerinizden ay\u0131r\u0131r, de\u011fer [&hellip;]<\/p>\n","protected":false},"author":86,"featured_media":796235,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1262],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Markala\u015fma Anketi: Ba\u015flamadan \u00d6nce 15 Soru Sorun!<\/title>\n<meta name=\"description\" content=\"Markala\u015fma anketi, i\u015fletmelerin temel pazarlama ve markala\u015fma stratejileriyle hedeflerine ula\u015fmalar\u0131na yard\u0131mc\u0131 olan bir dizi anket sorusundan olu\u015fur. Bu blogda, markala\u015fma anketinizi daha kapsaml\u0131 hale getirmek i\u00e7in sahip olman\u0131z gereken en \u00f6nemli 15 soruyu okuyacaks\u0131n\u0131z.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/tr\/markalasma-anketi-baslamadan-once-15-soru-sorun\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Markala\u015fma Anketi: Ba\u015flamadan \u00d6nce 15 Soru Sorun!\" \/>\n<meta property=\"og:description\" content=\"Markala\u015fma anketi, i\u015fletmelerin temel pazarlama ve markala\u015fma stratejileriyle hedeflerine ula\u015fmalar\u0131na yard\u0131mc\u0131 olan bir dizi anket sorusundan olu\u015fur. 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