{"id":796430,"date":"2021-12-21T06:54:21","date_gmt":"2021-12-21T06:54:21","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/marka-degeri-nedir-ve-nasil-olculur\/"},"modified":"2021-12-21T06:54:21","modified_gmt":"2021-12-21T06:54:21","slug":"marka-degeri-nedir-ve-nasil-olculur","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/marka-degeri-nedir-ve-nasil-olculur\/","title":{"rendered":"Marka de\u011feri: nedir ve nas\u0131l \u00f6l\u00e7\u00fcl\u00fcr?"},"content":{"rendered":"
Bug\u00fcn markalar, pazar paylar\u0131n\u0131 ele ge\u00e7irme ve koruma ve m\u00fc\u015fteri sadakati olu\u015fturma konusunda her zamankinden daha fazla zorlukla kar\u015f\u0131 kar\u015f\u0131yad\u0131r. Bu nedenle bug\u00fcn marka de\u011ferinin ne oldu\u011funu ve uzun vadede marka de\u011ferini olu\u015fturman\u0131n ve y\u00f6netmenin \u00f6nemini \u00f6\u011frenece\u011fiz.<\/span><\/p>\n Marka de\u011feri karma\u015f\u0131k ve \u00e7ok boyutlu bir kavramd\u0131r, ancak onu anlamak bir markan\u0131n rekabet potansiyelini geli\u015ftirmesi i\u00e7in kritik \u00f6neme sahiptir.<\/span><\/p>\n Bu kavram ve i\u015finizin ba\u015far\u0131s\u0131na nas\u0131l katk\u0131da bulundu\u011fu hakk\u0131nda daha fazla bilgi edinelim<\/span><\/p>\n Marka de\u011feri, t\u00fcketicilerin \u015firketinize ve markan\u0131za ne kadar a\u015fina oldu\u011funu ifade eder. \u00dcr\u00fcn ve hizmetlerinizin tan\u0131t\u0131m\u0131 s\u00f6z konusu oldu\u011funda, atman\u0131z gereken ilk \u00f6nemli ad\u0131mlardan biridir.<\/span><\/p>\n T\u00fcketicilerin belirli bir markan\u0131n \u00fcr\u00fcn veya hizmetinin pazarlama kampanyalar\u0131na di\u011ferine g\u00f6re daha iyi yan\u0131t verdi\u011fi ger\u00e7e\u011fini a\u00e7\u0131klamaya ve \u00f6l\u00e7meye \u00e7al\u0131\u015fan bir kavramd\u0131r.<\/span><\/p>\n T\u00fcketicinin bak\u0131\u015f a\u00e7\u0131s\u0131ndan:<\/strong> Bir markan\u0131n de\u011feri, bir markaya y\u00f6nelik olumlu ve olumsuz \u00e7a\u011fr\u0131\u015f\u0131mlar\u0131n toplam\u0131d\u0131r.<\/span><\/p>\n Kurulu\u015fun bak\u0131\u015f a\u00e7\u0131s\u0131ndan:<\/strong> de\u011fer, gelir tablosunda maddi olmayan bir varl\u0131k olarak alg\u0131lanan t\u00fcketicinin bak\u0131\u015f a\u00e7\u0131s\u0131d\u0131r.<\/span><\/p>\n Baz\u0131 uzmanlar i\u00e7in marka de\u011feri, marka sadakati, marka fark\u0131ndal\u0131\u011f\u0131, alg\u0131lanan kalite, marka \u00e7a\u011fr\u0131\u015f\u0131m\u0131 ve di\u011fer tescilli varl\u0131klar da dahil olmak \u00fczere belirli unsurlardan olu\u015fur.<\/span><\/p>\nMarka de\u011feri nedir?<\/strong><\/h2>\n
Marka denkli\u011finin bile\u015fenleri nelerdir?<\/strong><\/h2>\n
Marka sadakati<\/strong><\/h3>\n