{"id":796459,"date":"2022-01-14T10:27:54","date_gmt":"2022-01-14T17:27:54","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/istatistiksel-analiz-nedir-kullanim-alanlari-ve-nasil-yapilir\/"},"modified":"2022-01-14T10:27:54","modified_gmt":"2022-01-14T10:27:54","slug":"istatistiksel-analiz-nedir-kullanim-alanlari-ve-nasil-yapilir","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/istatistiksel-analiz-nedir-kullanim-alanlari-ve-nasil-yapilir\/","title":{"rendered":"\u0130statistiksel analiz: Nedir, Kullan\u0131m Alanlar\u0131 ve Nas\u0131l Yap\u0131l\u0131r"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Bir ara\u015ft\u0131rman\u0131n sonu\u00e7lar\u0131 hakk\u0131nda bir dizi yoruma sahip olmak, istatistiksel analizin bize sa\u011flad\u0131\u011f\u0131 harika bir ara\u00e7t\u0131r, ayn\u0131 zamanda istatistiksel modeller geli\u015ftirmemize ve \u00f6zellikle b\u00fcy\u00fck hacimli verilerden bahsederken anketler ve ara\u015ft\u0131rma \u00e7al\u0131\u015fmalar\u0131 tasarlamam\u0131za olanak tan\u0131r.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u0130statistiksel analiz nedir<\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.questionpro.com\/blog\/what-is-data-analysis\/\">Veri analizinin<\/a>, yap\u0131s\u0131n\u0131 anlamak ve i\u015fleyi\u015fini yorumlamak i\u00e7in bir b\u00fct\u00fcn\u00fcn her bir par\u00e7as\u0131n\u0131n derinlemesine incelenmesini i\u00e7erdi\u011fini biliyoruz. \u0130statistik ise say\u0131sal verilerin toplanmas\u0131, yorumlanmas\u0131 ve ge\u00e7erlili\u011finin belirlenmesi s\u0131ras\u0131nda say\u0131sal verilerle belirlenen durumlar\u0131n olas\u0131 sonu\u00e7lar\u0131n\u0131 etkilemek i\u00e7in olas\u0131l\u0131klar\u0131 temel olarak kullanan bilim dal\u0131d\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dolay\u0131s\u0131yla istatistiksel analiz, \u00f6r\u00fcnt\u00fcleri ve e\u011filimleri belirlemek amac\u0131yla veri toplay\u0131p yorumlad\u0131\u011f\u0131m\u0131zda ortaya \u00e7\u0131kar; bu da kendi ba\u015f\u0131na bir veri analizi t\u00fcr\u00fc olsa da, belirli kararlar almak ve bir \u015firketin potansiyelini anlamak i\u00e7in yararl\u0131 olan yorumlay\u0131c\u0131 bir bak\u0131\u015f a\u00e7\u0131s\u0131yla yakla\u015f\u0131ld\u0131\u011f\u0131 anlam\u0131na gelir  <a href=\"https:\/\/www.questionpro.com\/blog\/consumer-research\/\">m\u00fc\u015fteriler<\/a>davran\u0131\u015flar\u0131 ve deneyimleri.<\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">&#8220;G\u00fcn\u00fcm\u00fczde istatistik, bir ara\u015ft\u0131rmadan elde edilen verilerin analizinde eksikli\u011fi hissedilmeyecek bir ara\u00e7t\u0131r, \u00e7\u00fcnk\u00fc ara\u015ft\u0131r\u0131lacak olan \u015feyin fikrinin olu\u015fturulmas\u0131ndan, hedeflerin, hipotezlerin, de\u011fi\u015fkenlerin tan\u0131mlanmas\u0131na, verilerin toplanmas\u0131na, d\u00fczenlenmesine, incelenmesine, s\u0131n\u0131fland\u0131r\u0131lmas\u0131na, tablola\u015ft\u0131r\u0131lmas\u0131na ve analizleri i\u00e7in sonu\u00e7lar\u0131n \u00fcretilmesine kadar  <\/span><\/i><i><span style=\"font-weight: 400;\">Analiz i\u00e7in farkl\u0131 \u00f6l\u00e7\u00fcmlerin ve istatistiksel modellerin nas\u0131l uygun bir \u015fekilde kullan\u0131laca\u011f\u0131n\u0131 bilmek \u00f6nemlidir.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Bu ba\u015far\u0131ld\u0131\u011f\u0131nda, elde edilen sonu\u00e7lar, farkl\u0131 ara\u015ft\u0131rmalara \u00f6zg\u00fc faaliyetlerin y\u00fcr\u00fct\u00fcld\u00fc\u011f\u00fc alana \u00f6zg\u00fc sorunlar\u0131n \u00e7\u00f6z\u00fcm\u00fcne ger\u00e7ek bir katk\u0131y\u0131 temsil eder. &#8221; -Profr. Gerardo Bauce<\/span><\/i><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">\u0130statistiksel bir analizle a\u015fa\u011f\u0131daki gibi sorulara cevap verebiliriz:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u00fc\u015fterilerimiz kimler?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bir m\u00fc\u015fteri bir ziyarette ne kadar \u00f6der?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u00fc\u015fterilerimizin ya\u015f\u0131 nedir?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u00fc\u015fteri t\u00fcrlerimizi nas\u0131l kategorize edebiliriz?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u00fc\u015fterilerimiz ne t\u00fcr deneyimlerden keyif al\u0131yor?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Bir dizi verideki davran\u0131\u015f kal\u0131plar\u0131n\u0131 veya farkl\u0131 e\u011filimleri belirlemek, \u015firketlerin hem \u00fcr\u00fcnlerini veya hizmetlerini iyile\u015ftirmek hem de g\u00fcncellenmi\u015f ve geli\u015ftirilmi\u015f bir <a href=\"https:\/\/www.questionpro.com\/blog\/shopping-experience\/\">al\u0131\u015fveri\u015f deneyimini<\/a> kolayla\u015ft\u0131rmak, sonu\u00e7 olarak memnun m\u00fc\u015fteriler ve b\u00fcy\u00fck <a href=\"https:\/\/www.questionpro.com\/measuring-brand-awareness.html\">marka bilinirli\u011fi<\/a> elde etmek i\u00e7in m\u00fc\u015fterilerinin sat\u0131n alma davran\u0131\u015flar\u0131n\u0131 g\u00f6zlemlemelerine ve kaydetmelerine yard\u0131mc\u0131 olur.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u0130\u015flevsel bir istatistiksel analiz nas\u0131l ger\u00e7ekle\u015ftirilir<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0130statistiksel analiz yapabilmek i\u00e7in analiz edilecek \u00e7al\u0131\u015fman\u0131n sonu\u00e7lar\u0131nda mevcut olan veri \u00f6rneklerini toplamam\u0131z ve incelememiz gerekmektedir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yorumlay\u0131c\u0131 bir analiz yapman\u0131n tek bir yolu olmamakla birlikte, sa\u011flanan bilgilere uygun \u015fekilde ger\u00e7ekle\u015ftirildi\u011fi takdirde herhangi bir \u00e7al\u0131\u015fmada tekrarlanabilecek uygulamalar vard\u0131r. Bu ipu\u00e7lar\u0131 faydal\u0131 bir istatistiksel analiz yapmam\u0131z\u0131 sa\u011flayacakt\u0131r.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-127874\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/01\/statistical-analysis-how-to.jpg\" alt=\"i\u0307stati\u0307sti\u0307ksel anali\u0307z nasil yapilir\" width=\"900\" height=\"630\"><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Elimizdeki verilerin net ve ger\u00e7ek\u00e7i bir tan\u0131m\u0131n\u0131 yap\u0131n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Verilerin \u00e7al\u0131\u015fma konular\u0131yla nas\u0131l ili\u015fkili oldu\u011funu analiz edin.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Veriler ve \u00e7al\u0131\u015fma konular\u0131 aras\u0131ndaki ili\u015fkiyi dikkate alan ve a\u00e7\u0131klayan bir model tasarlay\u0131n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ge\u00e7erlili\u011fini belirlemek i\u00e7in modeli de\u011ferlendirin.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tahmine dayal\u0131 analiti\u011fi kullanarak senaryolar\u0131 ve testleri de\u011ferlendirin.<\/span><\/li>\n<\/ul>\n<h2>\u0130statistiksel Analizin Avantajlar\u0131<\/h2>\n<p>\u0130statistiksel analiz, pazar ara\u015ft\u0131rmas\u0131, \u00fcr\u00fcn geli\u015ftirme, \u015firket b\u00fcy\u00fcme oran\u0131n\u0131n haritalanmas\u0131 ve \u015firket verimlili\u011finin art\u0131r\u0131lmas\u0131 gibi mevcut b\u00fcy\u00fck miktarda verinin en iyi \u015fekilde kullan\u0131lmas\u0131na y\u00f6nelik \u00e7ok say\u0131da fayda sa\u011flar.<\/p>\n<p><span style=\"font-weight: 400;\"> <a href=\"https:\/\/www.questionpro.com\/blog\/qualitative-data\/\">Nitel<\/a> verilerden <a href=\"https:\/\/www.questionpro.com\/blog\/quantitative-data\/\">nicel<\/a> verilere kadar bir dizi verinin analizi ve kategorizasyonu yoluyla daha basit bir yorumunu yaparak, <a href=\"https:\/\/www.questionpro.com\/blog\/data-manipulation\/\">verileri manip\u00fcle<\/a> edebilecek ve uygun karar verme ile belirli ba\u011flamlardaki durumlar\u0131 ayarlayabilece\u011fiz. <\/span>Genel olarak, istatistik \u015fu konularda yard\u0131mc\u0131 olacakt\u0131r:<\/p>\n<ul>\n<li>Fark edilmeyen trendlerin belirlenmesi.<\/li>\n<li>karar verme s\u00fcrecine objektiflik katmak.<\/li>\n<li>\u0130\u00e7g\u00fcd\u00fcsel kararlar vermeye gerek yok.<\/li>\n<li>\u0130\u015fletme maliyetlerinin azalt\u0131lmas\u0131.<\/li>\n<li>Pazar analizinin ger\u00e7ekle\u015ftirilmesi.<\/li>\n<\/ul>\n<p>\u0130statistikler, en \u00e7ok sat\u0131\u015f\u0131n nerede ger\u00e7ekle\u015fti\u011fini, sat\u0131\u015flar\u0131n en \u00e7ok de\u011ferinin nerede oldu\u011funu ve bu sat\u0131\u015flara hangi pazarlaman\u0131n eklendi\u011fini g\u00f6sterir. Bu, sat\u0131\u015f ve pazarlaman\u0131n t\u00fcm y\u00f6nlerinde verimlili\u011fi art\u0131rman\u0131za olanak tan\u0131r.<\/p>\n<p>Benzer \u015fekilde, analitik de i\u015f verimlili\u011fine yard\u0131mc\u0131 olabilir. \u00c7o\u011fu durumda, do\u011fru ara\u00e7lar\u0131 sa\u011flamak \u00e7al\u0131\u015fanlar\u0131n\u0131z\u0131n en iyi \u015fekilde \u00e7al\u0131\u015fmas\u0131n\u0131 sa\u011flayacakt\u0131r.<\/p>\n<h2><span style=\"font-weight: 400;\">Veri analizinde istatistik kullan\u0131m\u0131<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Piyasam\u0131zdaki e\u011filimler hakk\u0131nda daha geni\u015f bir fikre sahip oldu\u011fumuzda, risk y\u00f6netimi i\u00e7in uygun stratejilerin uygulanmas\u0131ndan kaynaklanan gelecekteki davran\u0131\u015flar\u0131 tahmin etmek i\u00e7in istatistiksel analizi kullanabilece\u011fimiz i\u00e7in \u00f6nde oluruz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Buna ek olarak, tercihlerini, onlar i\u00e7in en cazip ve en az cazip olan \u00fcr\u00fcn veya hizmetleri ve bir sat\u0131n alma i\u015flemi i\u00e7in onlara nas\u0131l yakla\u015faca\u011f\u0131m\u0131z\u0131 belirlemek i\u00e7in <a href=\"https:\/\/www.questionpro.com\/blog\/consumer-behavior-definition\/\">t\u00fcketici davran\u0131\u015flar\u0131<\/a> hakk\u0131nda belirli verilere sahip olaca\u011f\u0131z.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteriler ve hatta \u00e7al\u0131\u015fanlar aras\u0131nda s\u00fcrekli olarak g\u00f6zden ge\u00e7irmemiz gereken yeni e\u011filimler ve davran\u0131\u015flar vard\u0131r, bu nedenle istatistiksel bir analiz tasarlamak i\u00e7in belirli ara\u00e7lar ve i\u015flevlerle daha karma\u015f\u0131k veriler y\u00fcr\u00fctmek i\u00e7in QuestionPro gibi <a href=\"https:\/\/www.questionpro.com\/blog\/surveys\/\">anket yaz\u0131l\u0131mlar\u0131n\u0131<\/a> kullanman\u0131z\u0131 \u00f6neririz.<\/span><\/p>\n<p style=\"text-align: center;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?sourceRef=blog\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Bug\u00fcn \u00fccretsiz olarak ba\u015flay\u0131n. Kredi kart\u0131 gerekmez.<br \/>\n<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bir ara\u015ft\u0131rman\u0131n sonu\u00e7lar\u0131 hakk\u0131nda bir dizi yoruma sahip olmak, istatistiksel analizin bize sa\u011flad\u0131\u011f\u0131 harika bir ara\u00e7t\u0131r, ayn\u0131 zamanda istatistiksel modeller [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":703827,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1114],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0130statistiksel analiz: Nedir, Kullan\u0131m Alanlar\u0131 ve Nas\u0131l Yap\u0131l\u0131r | QuestionPro<\/title>\n<meta name=\"description\" content=\"\u0130statistiksel analiz, kal\u0131plar\u0131 ve e\u011filimleri belirlemek amac\u0131yla veri toplad\u0131\u011f\u0131m\u0131zda ve yorumlad\u0131\u011f\u0131m\u0131zda ortaya \u00e7\u0131kar. 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